Web solutions
SEO audit and website optimization
We carry out technical and structural SEO audits to identify what affects indexation, visibility, page performance, URL structure, multilingual setup and organic growth.
SEO audit for technical structure, indexation and visibility
An SEO audit helps identify why a website is not receiving organic traffic, losing positions or being indexed incorrectly by search engines.
The issue is not always content. Problems often come from technical structure, URL logic, redirects, page performance, metadata, internal links, hreflang setup or pages that Google cannot read clearly enough.
In the audit, we review the website’s technical foundation, information architecture, indexation, multilingual structure and SEO priorities, so improvements are based on data rather than assumptions.
The issue is not always content. Problems often come from technical structure, URL logic, redirects, page performance, metadata, internal links, hreflang setup or pages that Google cannot read clearly enough.
In the audit, we review the website’s technical foundation, information architecture, indexation, multilingual structure and SEO priorities, so improvements are based on data rather than assumptions.
When an SEO audit is needed
An SEO audit is suitable for businesses that need to identify technical, structural or content-related blockers limiting organic visibility and website optimization results.
The website is not receiving organic traffic
Pages are not appearing in Google, rankings are not improving or traffic is declining, but it is unclear whether the reason is technical, structural or content-related.
Website redesign or migration is planned
Before changing design, CMS, domain, language setup or URL structure, existing rankings, redirects, indexation and SEO risks need to be reviewed.
The multilingual website has hreflang issues
Language versions compete with each other, Google shows the wrong language or hreflang logic is not connected correctly between pages.
An SEO action plan is needed
Before content, link building or technical development, it is important to understand which improvements will have the highest impact and in which order to implement them.
What the SEO audit includes
The SEO audit is adapted to the website technology, structure, language versions, current visibility and business goals.
Technical SEO audit
Indexation, robots.txt, sitemap, canonicals, redirect chains, 404 errors, Core Web Vitals, page performance and technical limitations.
Structure and content analysis
URL structure, page hierarchy, internal links, heading structure, metadata, content overlap and clarity of page intent.
Multilingual and hreflang review
Hreflang setup, reciprocal language references, x-default, localised URLs, translation structure and language indexation risks.
Priorities and SEO action plan
A specific improvement list with priorities, impact assessment and recommended order for development, content and technical changes.
Technical approach
For SEO audits, we use Google Search Console, GA4, Screaming Frog, PageSpeed/Lighthouse, ranking data and manual technical review. Depending on the project, we analyse indexation, URL structure, redirect logic, canonicals, hreflang, internal links, metadata, Core Web Vitals and content hierarchy.
The audit result is not only an error list. It is a prioritised technical and structural action plan that can be used for website improvement, migration, redesign or SEO strategy planning.
The audit result is not only an error list. It is a prioritised technical and structural action plan that can be used for website improvement, migration, redesign or SEO strategy planning.
How the SEO audit is delivered
The work starts with reviewing website goals, current visibility, technology and key risks, so the audit focuses on improvements that can actually be implemented.
01
Define
We clarify business goals, target audience, priorities, risks, content needs and technical requirements before development starts.
02
Structure
We organise page hierarchy, user flows, functionality, data flows and management logic into a clear project foundation.
03
Design
We create key screens, interface direction and responsive experience with a focus on clarity, trust and user action.
04
Develop
Based on the approved structure, we develop the frontend, backend, CMS setup, e-commerce logic, integrations or custom features.
05
Validate
Before launch we test speed, responsiveness, forms, tracking, integrations, SEO foundations and key user journeys.
06
Evolve
After launch the solution can be maintained, improved, expanded with new features and adapted to the company's next needs.
Latest portfolio
Selected projects from our portfolio - websites, e-commerce platforms and web solutions that show our approach to structure, technical development and long-term growth.
Portfolio
Back-endFront-endStrategyVedam
Custom web development for moving service provider featuring an e-commerce, storage box rental, CRM integration and automated email workflows.
Back-endFront-endStrategySirowa
Redesigned website for AS SIROWA RIGA with product catalogue, inquiry-based ordering system, seminar registration, and automated email workflows by Brandsite.
UI/UXE-commerceWebsiteSwim.lv
Online store for swimwear featuring product filters, live stock visibility, user profiles, and seamless checkout. Designed by Brandsite on WooCommerce.Frequently asked questions about SEO audit
An SEO audit is a technical and structural analysis of a website that helps understand what prevents it from indexing and ranking in Google. The result is a specific task list with priorities.
Tell us about your SEO audit needs
Describe the website that needs a technical or structural SEO review. We will help identify the key risks and improvement priorities.