Roofmaster

Roofmaster is a custom-designed digital ecosystem connecting Roofmaster.lv, Roofmaster.lt and Roofmaster.ee across five language versions. The solution supports the company’s operations in Latvia, Lithuania and Estonia through one structured and scalable digital architecture. 

Rather than treating each domain as a separate website, Brandsite designed a connected multisite system that keeps core brand components, website logic and administration consistent, while allowing content to be adapted for each market and language. 

The project covered the full lifecycle: digital strategy, information architecture, sitemap planning, content strategy and writing, custom UX/UI design, development, integrations, SEO and technical implementation. 

The result is a unified B2B sales ecosystem that connects multilingual content, structured requests and internal sales processes across all three markets.

For Roofmaster, the website is the starting point of the sales journey. As B2B orders can involve significant values, individual specifications, quantities and commercial negotiations, a standard e-commerce checkout would not reflect the actual purchase process. 

Instead, we designed custom enquiry and order-request flows that collect customer information, product or service requirements and relevant order data in a structured format. This helps the sales team receive the right information before continuing the conversation. 

Submitted data is transferred directly to Bitrix CRM, where it becomes part of Roofmaster’s internal sales process. Automated emails confirm the initial submission, while follow-up communication and opportunity management continue in the CRM. 

This approach avoids duplicating customer data in a separate website dashboard and positions the websites as an effective acquisition and conversion layer connected to the operational sales database.

The new ecosystem was designed with organic visibility as a core business objective, not as an afterthought following launch. 

SEO was considered from the outset through the website architecture, sitemap, content structure, page hierarchy, technical implementation and market-specific content across Latvia, Lithuania and Estonia. 

Following the launch and optimisation of the new websites, Roofmaster’s average search positions improved from approximately 30th place to the Top 5. 

This turned the website redesign into more than a visual or technical upgrade. The new platform became a significantly stronger organic acquisition channel across Roofmaster’s target markets.