Web solutions
Brand identity development
We create brand identities, UI kits and design systems for companies that need consistent visual communication and reusable design components for websites, web applications and digital products.
Brand identity and UI design system for digital use
Brand identity is not only a logo. A company communicating through a website, web application, presentations, social media, email and documents needs a visual system that can be used consistently across channels.
For digital products, visual identity alone is not enough. A UI kit and design components are needed - buttons, forms, cards, tables, navigation, states, spacing and responsive logic, so the design can be used in development.
This helps the team work consistently, gives developers clearer handoff and allows the company to maintain one visual language across web, sales and communication materials.
For digital products, visual identity alone is not enough. A UI kit and design components are needed - buttons, forms, cards, tables, navigation, states, spacing and responsive logic, so the design can be used in development.
This helps the team work consistently, gives developers clearer handoff and allows the company to maintain one visual language across web, sales and communication materials.
When brand identity and UI design system are needed
Suitable for companies that need a structured visual system for websites, web applications, sales materials and everyday communication.
A new company or product needs a visual foundation
Logo, colour system, typography, visual elements and usage rules need to be defined before the website, product or sales materials.
The current brand looks inconsistent
Different logo versions, colours, fonts, presentations, social media posts or documents are created without one visual system.
Web or app development needs a UI kit
Buttons, forms, cards, tables, dashboards, navigation, states and responsive layouts need to be planned as reusable design components.
The team needs editable templates
Marketing, sales or management teams need Canva, PowerPoint, email, social media or document templates they can use in daily work.
What brand identity and UI design system development includes
The identity project is built so the visual system works for communication, web design and development handoff.
Brand identity foundation
Logo design, logo versions, colour system, typography, visual elements, icon direction, layout principles and identity application examples.
UI kit and design components
Figma styles, components, buttons, forms, cards, navigation, tables, dashboard elements, states, spacing and responsive logic.
Business and marketing templates
Presentation templates, social media post and story templates, email design direction, document layouts, proposal templates and letterheads.
Files and development handoff
Adobe source files, Figma files, Canva templates, Microsoft PowerPoint templates, exports, logo formats, design documentation and developer notes.
Technical approach
We build the design system in Figma, structuring colours, typography, components, states, spacing and responsive layouts so they can be used in web design and frontend development. Brand identity materials are prepared for both professional design use and everyday team workflows.
Depending on the project, delivery can include Adobe Illustrator, Photoshop or InDesign source files, Figma UI kit, Canva templates, PowerPoint presentations, PDF brand guidelines, logo exports and practical usage examples.
Depending on the project, delivery can include Adobe Illustrator, Photoshop or InDesign source files, Figma UI kit, Canva templates, PowerPoint presentations, PDF brand guidelines, logo exports and practical usage examples.
Process for brand identity development
The work starts with defining the company, audience, channels and practical usage needs, so the visual system can be used daily, not only presented once.
01
Define
We clarify the company, audience, positioning, communication channels, existing materials and practical team needs.
02
Structure
We define the identity scope: logo system, typography, colours, UI components, templates, file formats and guidelines.
03
Design
We create the visual direction, logo, brand elements, UI kit, components and first application examples.
04
Prepare files
We prepare final brand assets, editable templates, Figma files, exports and files for development.
05
Document
We create guidelines or a brand book covering logo use, colours, typography, UI elements, templates and application examples.
06
Evolve
After delivery, the system can be expanded with new templates, campaign materials, web design, UI screens or additional communication formats.
Brand identity development
Selected projects focused on brand identity, UI kits, design systems, website design, and editable communication templates.
Portfolio
Back-endFront-endStrategyVedam
Custom web development for moving service provider featuring an e-commerce, storage box rental, CRM integration and automated email workflows.
Back-endFront-endStrategySirowa
Redesigned website for AS SIROWA RIGA with product catalogue, inquiry-based ordering system, seminar registration, and automated email workflows by Brandsite.
UI/UXE-commerceWebsiteSwim.lv
Online store for swimwear featuring product filters, live stock visibility, user profiles, and seamless checkout. Designed by Brandsite on WooCommerce.FAQ about brand identity creation
Brand identity defines how the company looks and communicates: logo, colours, typography, visual elements and usage rules. A UI design system brings this foundation into a digital product through components, states, spacing, forms, buttons and a Figma structure prepared for development.
Tell us about your brand and UI system needs
Describe where the identity will be used across channels and products. We will help define the right scope - from logo and guidelines to UI kit and editable templates.