Is this the same as logo design?

No. Logo design is only one part. This service creates a wider visual system that can be used across a website, web application, presentations, social media, emails and documents.

Do you provide Figma files for developers?

Yes. For digital products, we prepare Figma files with components, states, responsive views, design notes and structure that supports frontend development.

Can you create Canva or PowerPoint templates?

Yes. We can prepare Canva templates, PowerPoint presentations, social media formats, email design direction, document layouts and other editable materials for the team.

Can brand identity be developed before the website?

Yes. This is often the best starting point, as the {website or web application design{/en/services/web-design-and-ux-ui-audit/}} can then be built on a clear visual system rather than a series of isolated design decisions.

Web solutions

Brand identity development

We create brand identities, UI kits and design systems for companies that need consistent visual communication and reusable design components for websites, web applications and digital products.

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Brand identity and UI design system for digital use

Brand identity is not only a logo. A company communicating through a website, web application, presentations, social media, email and documents needs a visual system that can be used consistently across channels.

For digital products, visual identity alone is not enough. A UI kit and design components are needed - buttons, forms, cards, tables, navigation, states, spacing and responsive logic, so the design can be used in development.

This helps the team work consistently, gives developers clearer handoff and allows the company to maintain one visual language across web, sales and communication materials.

When brand identity and UI design system are needed

Suitable for companies that need a structured visual system for websites, web applications, sales materials and everyday communication.

A new company or product needs a visual foundation

Logo, colour system, typography, visual elements and usage rules need to be defined before the website, product or sales materials.

The current brand looks inconsistent

Different logo versions, colours, fonts, presentations, social media posts or documents are created without one visual system.

Web or app development needs a UI kit

Buttons, forms, cards, tables, dashboards, navigation, states and responsive layouts need to be planned as reusable design components.

The team needs editable templates

Marketing, sales or management teams need Canva, PowerPoint, email, social media or document templates they can use in daily work.

Brand identity development

Selected projects focused on brand identity, UI kits, design systems, website design, and editable communication templates.

Portfolio

What brand identity and UI design system development includes

The identity project is built so the visual system works for communication, web design and development handoff.

Brand identity foundation

Logo design, logo versions, colour system, typography, visual elements, icon direction, layout principles and identity application examples.

UI kit and design components

Figma styles, components, buttons, forms, cards, navigation, tables, dashboard elements, states, spacing and responsive logic.

Business and marketing templates

Presentation templates, social media post and story templates, email design direction, document layouts, proposal templates and letterheads.

Files and development handoff

Adobe source files, Figma files, Canva templates, Microsoft PowerPoint templates, exports, logo formats, design documentation and developer notes.

Technical approach

We organise brand colours, fonts, icons, and digital design elements into a unified system so they can be used consistently across the website and other materials.

We deliver files and templates tailored to the team’s everyday needs - for example, in Figma, Canva, or PowerPoint format - along with practical usage guidelines.

Process for brand identity development

The work starts with defining the company, audience, channels and practical usage needs, so the visual system can be used daily, not only presented once.

Define

We clarify the company, audience, positioning, communication channels, existing materials and practical team needs.

Structure

We define the identity scope: logo system, typography, colours, UI components, templates, file formats and guidelines.

Design

We create the visual direction, logo, brand elements, UI kit, components and first application examples.

Prepare files

We prepare final brand assets, editable templates, Figma files, exports and files for development.

Document

We create guidelines or a brand book covering logo use, colours, typography, UI elements, templates and application examples.

Evolve

After delivery, the system can be expanded with new templates, campaign materials, web design, UI screens or additional communication formats.

FAQ about brand identity creation

Brand identity defines how the company looks and communicates: logo, colours, typography, visual elements and usage rules. A UI design system brings this foundation into a digital product through components, states, spacing, forms, buttons and a Figma structure prepared for development.