xdose

We developed an e-commerce platform for a Latvian-made functional shot brand that combines fruit and berry juices with plant extracts in convenient 60 ml servings.  

The project covered information architecture, custom UX/UI design, e-commerce development, product and ingredient data structures, payment and delivery flows, marketing automation, multilingual content, analytics and technical SEO. 

The technical foundation combines WordPress, Elementor Pro, WooCommerce and Advanced Custom Fields. WooCommerce was configured as an end-to-end order processing environment covering the journey from product catalogue and product selection to cart, checkout, payment, order confirmation and fulfilment. The UX/UI and information architecture were adapted to the xdose product structure, while the administration environment allows the team to manage products, content and key website sections independently. 

Automated transactional emails, payment processing and delivery logic were integrated into the order flow, reducing manual processing and connecting the main stages of the e-commerce journey within one system. 

WooCommerce was extended with connected integrations for customer communication, conversion recovery and fulfilment. CusRev provides product review functionality and automated post-purchase review requests, while WooCommerce Cart Abandonment Recovery identifies incomplete checkout sessions and supports automated communication designed to recover potential purchases. 

Klaviyo connects customer and order data from the store with the email marketing environment, enabling audience lists, segmentation and automated communication flows. Montonio is used within the payment infrastructure, while the delivery flow is designed for DPD and Omniva. The system supports shipment and tracking information being communicated to customers, connecting order processing with the logistics workflow. 

The product structure extends beyond a standard WooCommerce catalogue. In addition to product pages, dedicated ingredient templates, structured FAQ sections and a blog were created to build indexable content around both products and their ingredients. The platform was implemented in Latvian and English, with an architecture that can be expanded with additional languages. 

Technical SEO was incorporated into the website structure during development, including metadata, image ALT text, sitemap configuration and Google Search Console. Google Analytics and Microsoft Clarity were integrated for traffic and user-behaviour analysis, while WordPress performance was supported through WP Rocket Pro caching and speed optimisation. The resulting technical foundation supports ongoing SEO development, advertising campaigns and e-commerce conversion optimisation.