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Tās iespējas aptver plašu procesu loku, tāpēc mājaslapā būtiski bija parādīt, kam risinājums paredzēts un kādu vajadzību tas palīdz risināt. \u003Cp> \u003C\u002Fp>\u003Cp>Izveidojām mājaslapu, kurā platformas kopējais pārskats apvienots ar atsevišķām risinājumu lapām dažādām auditorijām. Apmeklētājs var sākt ar iepazīšanos ar Emy un pēc tam pāriet pie savai organizācijai atbilstošās informācijas. \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Mājaslapa pieejama latviešu un angļu valodā. Tās struktūra apvieno risinājumu prezentāciju, informāciju par uzņēmumu, aktualitātes un iespēju pieteikties konsultācijai. \u003C\u002Fp>","Pārskatāma platformas un tās risinājumu prezentācija divās valodās","Operatīvās vadības tehnoloģijas","Mājaslapas dizains un izstrāde","Mājaslapa operatīvās vadības platformai",{"text":1318,"image":1319,"vimeo_url":199,"heading_h2":1324},"Emy risinājumi paredzēti organizācijām ar atšķirīgiem ikdienas uzdevumiem. 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Tā palīdz vispirms iepazīt konkrēto pielietojumu un pēc tam sazināties par organizācijas vajadzībām.\u003C\u002Fp>",{"id":1320,"url":1321,"size":1322,"type":573,"width":1309,"height":1323,"filename":1310,"mime_type":318},"c4b440ec-0fb2-4c9c-af28-d51bc83df4a8","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc4b440ec-0fb2-4c9c-af28-d51bc83df4a8\u002Ftranslations\u002Flv\u002Femy-majaslapa-dizains.webp",77666,1200,"Katram apmeklētājam savs ceļš līdz risinājumam",{"text":1326,"after_image":199,"before_image":199,"background_image":199},"Tehnoloģiju uzņēmuma mājaslapai jāpalīdz saprast arī to, kā atsevišķas funkcijas savstarpēji saistās. Emy sākumlapā platformas darbība attēlota secīgā procesā - no notikuma saņemšanas līdz resursu koordinēšanai un pēcanalīzei. \u003Cp> \u003C\u002Fp>\u003Cp>Procesa bloki sadala apjomīgo informāciju īsākās, vieglāk uztveramās daļās. Savukārt klientu logotipi, informācija par pieredzi un biežāk uzdotie jautājumi raisa uzticību un papildina risinājumu aprakstus ar kontekstu, kas noder pirms sarunas ar Emy komandu. \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Dizainā izmantoti zili akcenti, gaiši foni un nozares attēli. Vienots pogu un satura bloku noformējums palīdz uzturēt vizuālu konsekvenci visās sadaļās. \u003C\u002Fp>",{"text":1328,"image":1329,"heading_h2":1334},"Emy mājaslapa veidota, lai apmeklētājs varētu pakāpeniski iepazīt platformu: saprast tās darbības jomu, atrast savai organizācijai atbilstošo risinājumu un apskatīt papildu informāciju. \u003Cp> \u003C\u002Fp>\u003Cp>Aicinājumi pieteikties konsultācijai izvietoti gan galvenē, gan satura sadaļās. Tas dod iespēju sazināties brīdī, kad apmeklētājs ir gatavs apspriest konkrētu vajadzību. \u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>Rezultāts ir vienota uzņēmuma mājaslapa ar risinājumu lapām, aktualitātēm un saturu divās valodās. 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Izmantojot Ahrefs, Brandsite izpētīja atbilstošas meklēšanas tēmas un atslēgvārdu iespējas, pēc tam pārvēršot izpēti lapu prioritātēs, satura virzienos un iekšējās sasaistes struktūrā. Tas radīja praktisku pamatu turpmākai {SEO otimizācijai{\u002Fpakalpojumi\u002Fseo-audits-un-optimizacija\u002F}}, nevis tikai vienreizējai meta datu sakārtošanai. \u003Cp>\u003Cbr \u002F>\u003C\u002Fp>\u003Cp>Mājaslapai tika sagatavota strukturēta virsrakstu loģika, SEO virsraksti un apraksti, sitemap konfigurācija un iekšējās saites starp komerciālajām un informatīvajām lapām. Tika izveidots arī bloga un satura pamats, lai nākamie ekspertu raksti veidotu tematisko autoritāti un novirzītu lasītājus uz atbilstošajiem produktiem un pakalpojumiem. \u003C\u002Fp>\u003Cp>\u003Cbr \u002F>\u003C\u002Fp>\u003Cp>Google Search Console, Google Analytics un Microsoft Clarity tika pieslēgti indeksācijas, rezultātu un lietotāju uzvedības analīzei pēc publicēšanas. \u003Cbr \u002F>\u003Cbr \u002F>Pēc publicēšanas, Brandsite palīdzēja attīstīt LinkedIn profilu un izveidot Google Business Profile, lai jaunais pozicionējums, vizuālais tēls un uzņēmuma pamatinformācija būtu konsekventa arī meklēšanā un profesionālajos sociālajos kanālos. \u003C\u002Fp>\u003Cp>\u003Cbr \u002F>\u003C\u002Fp>\u003Cp>Satura stratēģija tika veidota tā, lai kanāli savstarpēji papildinātu viens otru: ekspertu tēmas var attīstīt LinkedIn, izvērst meklēšanai optimizētā mājaslapas saturā un ar iekšējām saitēm savienot ar atbilstošajām komerciālajām lapām. 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Tā nodrošina konsekventus zīmola elementus, mājaslapas loģiku un administrēšanu, vienlaikus ļaujot saturu pielāgot katram tirgum un valodai. \u003Cb>\u003Cbr \u002F>\u003Cbr \u002F>Rezultāti: 3 tirgi · 5 valodas · SEO no ~30. pozīcijas līdz Top 5 · 4 mēneši izstrādes laiks\u003C\u002Fb>","3 tirgi, 5 valodas un SEO izaugsme no ~30. pozīcijas līdz Top 5","Būvniecība","Vienota vairāku tirgu un daudzvalodu mājaslapu ekosistēma ar CRM integrāciju","Roofmaster: viena sistēmas izstrāde trim Baltijas tirgiem",{"text":1934,"image":1935,"vimeo_url":199,"heading_h2":1942},"Roofmaster mājaslapa ir pārdošanas ceļa sākumpunkts. Tā kā B2B pasūtījumiem var būt liela vērtība, individuālas specifikācijas, apjomi un komerciālas pārrunas, standarta {e-komercijas pirkuma noformēšana{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} neatspoguļotu reālo pirkšanas procesu.\u003Cbr \u002F>\u003Cbr \u002F>Tāpēc izstrādājām individuālas pieprasījumu un pasūtījumu plūsmas, kas strukturēti apkopo klienta informāciju, produktu vai pakalpojumu vajadzības un būtiskos pasūtījuma datus. Tas palīdz pārdošanas komandai saņemt nepieciešamo informāciju pirms sarunas turpināšanas. \u003Cbr \u002F>\u003Cbr \u002F>Iesniegtie dati tiek automātiski nodoti Bitrix CRM sistēmai, kur tie kļūst par daļu no Roofmaster iekšējā pārdošanas procesa. 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Privātuma politika paskaidro, kā SIA \"Brandsite\" (turpmāk - \"mēs\", \"uzņēmums\") vāc, apstrādā, glabā un aizsargā personas datus, kad jūs apmeklējat mūsu tīmekļa vietni https:\u002F\u002Fbrandsite.lv (turpmāk - \"Vietne\"). Personas datus apstrādājam saskaņā ar Regulu (ES) 2016\u002F679 (VDAR) un piemērojamiem Latvijas tiesību aktiem.\u003C\u002Fp>",[3282,3285,3288,3291,3294,3298,3301,3304,3307,3310],{"text":3283,"variant":199,"heading_h3":3284},"\u003Cp>Par jūsu personas datu apstrādi atbildīgais pārzinis ir:\u003C\u002Fp>\u003Cp>Uzņēmums: SIA \"Brandsite\"\u003C\u002Fp>\u003Cp>Reģistrācija: Reģ. nr. 41203071628\u003C\u002Fp>\u003Cp>Adrese: Jura Alunana 2-11, Riga, LV-1010, Latvia\u003C\u002Fp>\u003Cp>Email: brandsite@brandsite.lv\u003C\u002Fp>\u003Cp>Tālrunis: +371 22 811 374\u003C\u002Fp>\u003Cp>Vietne: https:\u002F\u002Fbrandsite.lv\u003C\u002Fp>","Pārzinis",{"text":3286,"variant":199,"heading_h3":3287},"\u003Cp>Mēs vācam divu veidu datus: datus, ko jūs sniedzat tieši, un datus, kas tiek vākti automātiski, jums izmantojot Vietni.\u003C\u002Fp>\u003Cp>3.1 Jūsu sniegtie dati\u003C\u002Fp>\u003Cp>Kad iesniedzat kontaktformu, sūtāt e-pastu vai pieprasāt piedāvājumu, mēs vācam jūsu vārdu, e-pasta adresi, tālruņa numuru un jūsu ziņojuma saturu. Šie dati tiek glabāti mūsu CRM sistēmā (Zoho CRM) un izmantoti tikai jūsu pieprasījuma apstrādei un biznesa attiecību pārvaldībai.\u003C\u002Fp>\u003Cp>3.2 Automātiski vāktie dati\u003C\u002Fp>\u003Cp>Apmeklējot mūsu Vietni, mēs automātiski vācam tehnisko informāciju, piemēram, jūsu IP adresi, pārlūkprogrammas veidu, operētājsistēmu, apmeklētās lapas, pavadīto laiku vietnē un atsaukšanas URL. To veic, izmantojot 5. sadaļā norādītos rīkus.\u003C\u002Fp>\u003Cp>4. Apstrādes tiesiskais pamats\u003C\u002Fp>\u003Cp>Apstrādes darbība\tTiesiskais pamats\u003C\u002Fp>\u003Cp>Kontaktformas \u002F pieprasījumu apstrāde\tPirmslīguma attiecību izpilde (VDAR 6. panta 1. punkta b) apakšpunkts)\u003C\u002Fp>\u003Cp>Analītika un vietnes lietošanas dati\tLeģitīmās intereses uzlabot vietnes darbību (VDAR 6. panta 1. punkta f) apakšpunkts), ar iepriekšēju piekrišanu nebūtiskām sīkdatnēm\u003C\u002Fp>\u003Cp>Reklāma un atkārtota mārketinga kampaņas\tJūsu piekrišana, sniegta caur sīkdatņu piekrišanas baneri (VDAR 6. panta 1. punkta a) apakšpunkts)\u003C\u002Fp>\u003Cp>Sesiju ieraksti un siltumkartes (Clarity)\tJūsu piekrišana, sniegta caur sīkdatņu piekrišanas baneri (VDAR 6. panta 1. punkta a) apakšpunkts)\u003C\u002Fp>\u003Cp>Juridiskās saistības\tJuridiska pienākuma izpilde (VDAR 6. panta 1. punkta c) apakšpunkts)\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>","Kādus datus mēs vācam",{"text":3289,"variant":199,"heading_h3":3290},"\u003Cp>Mūsu Vietnē izmantojam šādus trešo pušu pakalpojumus. Katrs no tiem darbojas kā datu apstrādātājs saskaņā ar Datu apstrādes līgumu (DAL) ar mums, vai patstāvīgi kā datu pārzinis attiecībā uz datiem, ko apstrādā saskaņā ar saviem noteikumiem.\u003C\u002Fp>\u003Cp>Google Analytics 4 (GA4)\u003C\u002Fp>\u003Cp>Pakalpojumu sniedzējs: Google Ireland Limited\u003C\u002Fp>\u003Cp>Mērķis: Vietnes trafika analīze - apmeklētās lapas, sesijas ilgums, lietotāju uzvedība, trafika avoti.\u003C\u002Fp>\u003Cp>Apstrādātie dati: Anonimizēta IP adrese, pārlūkprogrammas\u002Fierīces veids, ģeogrāfiskais reģions, apmeklētās lapas, sesiju dati.\u003C\u002Fp>\u003Cp>Datu pārsūtīšana: Dati var tikt nodoti Google serveriem ASV saskaņā ar Standarta līguma klauzulām.\u003C\u002Fp>\u003Cp>Tiesiskais pamats: Piekrišana (analītikas sīkdatnes)\u003C\u002Fp>\u003Cp>Privātuma politika: https:\u002F\u002Fpolicies.google.com\u002Fprivacy\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Google Search Console (GSC)\u003C\u002Fp>\u003Cp>Pakalpojumu sniedzējs: Google Ireland Limited\u003C\u002Fp>\u003Cp>Mērķis: Vietnes redzamības uzraudzība Google meklētājprogrammā. Mēs nevācam personas datus par atsevišķiem apmeklētājiem, izmantojot GSC.\u003C\u002Fp>\u003Cp>Apstrādātie dati: Apkopotie meklēšanas vaicājumu dati, indeksēšanas statuss. Nav individuālu lietotāju identifikācijas.\u003C\u002Fp>\u003Cp>Datu pārsūtīšana: Apstrādā Google.\u003C\u002Fp>\u003Cp>Tiesiskais pamats: Leģitīmās intereses\u003C\u002Fp>\u003Cp>Privātuma politika: https:\u002F\u002Fpolicies.google.com\u002Fprivacy\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Microsoft Clarity\u003C\u002Fp>\u003Cp>Pakalpojumu sniedzējs: Microsoft Corporation\u003C\u002Fp>\u003Cp>Mērķis: Sesiju ieraksti, siltumkartes un lietotāju uzvedības analīze vietnes lietojamības uzlabošanai. Clarity ieraksta peles kustības, klikšķus un ritināšanas uzvedību.\u003C\u002Fp>\u003Cp>Apstrādātie dati: Sesiju ieraksti, klikšķu dati, ritināšanas dziļums, anonimizēta IP adrese, pārlūkprogrammas\u002Fierīces veids. Paroles vai maksājumu dati netiek ierakstīti.\u003C\u002Fp>\u003Cp>Datu pārsūtīšana: Dati var tikt nodoti Microsoft serveriem ASV saskaņā ar Standarta līguma klauzulām.\u003C\u002Fp>\u003Cp>Tiesiskais pamats: Piekrišana (analītikas\u002Fmārketinga sīkdatnes)\u003C\u002Fp>\u003Cp>Privātuma politika: https:\u002F\u002Fprivacy.microsoft.com\u002Fen-us\u002Fprivacystatement\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>CookieYes\u003C\u002Fp>\u003Cp>Pakalpojumu sniedzējs: CookieYes Ltd\u003C\u002Fp>\u003Cp>Mērķis: Sīkdatņu piekrišanas pārvaldības platforma - reģistrē un pārvalda jūsu sīkdatņu preferences.\u003C\u002Fp>\u003Cp>Apstrādātie dati: Sīkdatņu piekrišanas preferences, piekrišanas laiks, apmeklētāja ID (anonīms).\u003C\u002Fp>\u003Cp>Datu pārsūtīšana: Dati tiek glabāti ES.\u003C\u002Fp>\u003Cp>Tiesiskais pamats: Juridisks pienākums (VDAR piekrišanas pārvaldība)\u003C\u002Fp>\u003Cp>Privātuma politika: https:\u002F\u002Fwww.cookieyes.com\u002Fprivacy-policy\u002F\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Google Ads\u003C\u002Fp>\u003Cp>Pakalpojumu sniedzējs: Google Ireland Limited\u003C\u002Fp>\u003Cp>Mērķis: Reklāmas un atkārtota mārketinga kampaņas - reklāmu rādīšana lietotājiem, kuri iepriekš apmeklējuši mūsu Vietni.\u003C\u002Fp>\u003Cp>Apstrādātie dati: Sīkdatņu identifikatori, IP adrese, reklāmu mijiedarbības dati, atkārtota mārketinga saraksta dalība.\u003C\u002Fp>\u003Cp>Datu pārsūtīšana: Dati var tikt nodoti Google serveriem ASV saskaņā ar Standarta līguma klauzulām.\u003C\u002Fp>\u003Cp>Tiesiskais pamats: Piekrišana (mārketinga sīkdatnes)\u003C\u002Fp>\u003Cp>Privātuma politika: https:\u002F\u002Fpolicies.google.com\u002Fprivacy\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Zoho CRM\u003C\u002Fp>\u003Cp>Pakalpojumu sniedzējs: Zoho Corporation\u003C\u002Fp>\u003Cp>Mērķis: Klientu attiecību pārvaldība - mūsu kontaktformās iesniegto un biznesa sarakstē saņemto kontaktinformācijas glabāšana un pārvaldība.\u003C\u002Fp>\u003Cp>Apstrādātie dati: Vārds, e-pasta adrese, tālruņa numurs, uzņēmuma nosaukums un jūsu pieprasījuma saturs.\u003C\u002Fp>\u003Cp>Datu pārsūtīšana: Dati var tikt apstrādāti Zoho datu centros. Zoho atbilst VDAR prasībām un nodrošina standarta DAL.\u003C\u002Fp>\u003Cp>Tiesiskais pamats: Pirmslīguma attiecības \u002F leģitīmās intereses\u003C\u002Fp>\u003Cp>Privātuma politika: https:\u002F\u002Fwww.zoho.com\u002Fprivacy.html\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>","Trešo pušu rīki un datu apstrādātāji",{"text":3292,"variant":199,"heading_h3":3293},"\u003Cp>Mūsu Vietne izmanto sīkdatnes - mazus teksta failus, kas tiek saglabāti jūsu ierīcē. Mēs izmantojam CookieYes piekrišanas pārvaldības platformu, lai iegūtu un reģistrētu jūsu sīkdatņu preferences pirms jebkuru nebūtisku sīkdatņu ievietošanas.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Sīkdatņu kategorijas, ko mēs izmantojam:\u003C\u002Fp>\u003Cp>•\tObligāti nepieciešamas: Nepieciešamas Vietnes darbībai (nevar atspējot).\u003C\u002Fp>\u003Cp>•\tAnalītikas: GA4, Microsoft Clarity - izseko lietošanas paradumus, lai palīdzētu mums uzlabot Vietni.\u003C\u002Fp>\u003Cp>•\tMārketinga: Google Ads - tiek izmantotas atkārtotam mārketingam un reklāmas kampaņu efektivitātes mērīšanai.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Jūs jebkurā laikā varat pārskatīt un mainīt savas sīkdatņu preferences, noklikšķinot uz \"Sīkdatņu iestatījumi\" mūsu Vietnes apakšdaļā.\u003C\u002Fp>","Sīkdatnes",{"text":3295,"variant":3296,"heading_h3":3297},"\u003Cp>Datu kategorija\tGlabāšanas termiņš\u003C\u002Fp>\u003Cp>Kontaktformu iesniegumos \u002F CRM ieraksti\t6 gadi no pēdējā kontakta vai līdz dzēšanas pieprasījumam\u003C\u002Fp>\u003Cp>GA4 analītikas dati\t14 mēneši (GA4 noklusējuma glabāšanas iestatījums)\u003C\u002Fp>\u003Cp>Microsoft Clarity sesiju ieraksti\t90 dienas\u003C\u002Fp>\u003Cp>Google Ads atkārtota mārketinga saraksti\t180 dienas\u003C\u002Fp>\u003Cp>Sīkdatņu piekrišanas ieraksti (CookieYes)\t1 gads\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>","nested","Datu glabāšanas termiņi",{"text":3299,"variant":199,"heading_h3":3300},"\u003Cp>Saskaņā ar VDAR jums ir šādas tiesības attiecībā uz jūsu personas datiem:\u003C\u002Fp>\u003Cp>•\tPiekļuves tiesības: Pieprasīt mūsu glabāto personas datu kopiju.\u003C\u002Fp>\u003Cp>•\tTiesības uz labošanu: Pieprasīt neprecīzu vai nepilnīgu datu labošanu.\u003C\u002Fp>\u003Cp>•\tTiesības uz dzēšanu: Pieprasīt jūsu personas datu dzēšanu (\"tiesības tikt aizmirstam\").\u003C\u002Fp>\u003Cp>•\tTiesības uz apstrādes ierobežošanu: Pieprasīt, lai mēs ierobežotu jūsu datu izmantošanu.\u003C\u002Fp>\u003Cp>•\tTiesības uz datu pārnesamību: Saņemt savus datus strukturētā, mašīnlasāmā formātā.\u003C\u002Fp>\u003Cp>•\tTiesības iebilst: Iebilst pret apstrādi, kas balstīta uz leģitīmajām interesēm vai tiešā mārketinga nolūkos.\u003C\u002Fp>\u003Cp>•\tTiesības atsaukt piekrišanu: Ja apstrāde balstīta uz piekrišanu, jūs to varat atsaukt jebkurā laikā, neietekmējot iepriekšējās apstrādes likumību.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp>Lai izmantotu jebkuras no šīm tiesībām, sazinieties ar mums: info@brandsite.lv. Mēs atbildēsim 30 dienu laikā. Jums ir arī tiesības iesniegt sūdzību Datu valsts inspekcijā (www.dvi.gov.lv).\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>","Jūsu tiesības",{"text":3302,"variant":199,"heading_h3":3303},"Mēs īstenojam atbilstošus tehniskos un organizatoriskos pasākumus, lai aizsargātu personas datus pret nesankcionētu piekļuvi, zaudēšanu, iznīcināšanu vai grozīšanu. Piekļuve personas datiem ir ierobežota tikai pilnvarotam personālam, kuram tas nepieciešams pienākumu izpildei. Tomēr neviena elektroniskās pārraides vai glabāšanas metode nav 100% droša, un mēs nevaram garantēt absolūtu drošību.","Datu drošība",{"text":3305,"variant":199,"heading_h3":3306},"Mūsu Vietne var saturēt saites uz trešo pušu tīmekļa vietnēm. Mēs neesam atbildīgi par šo vietņu privātuma praksi vai saturu. Ieteicams iepazīties ar katras apmeklētās trešās puses vietnes privātuma politiku.","Trešo pušu saites",{"text":3308,"variant":199,"heading_h3":3309},"Mēs laiku pa laikam varam atjaunināt šo Privātuma politiku. Atjauninātā versija tiks publicēta šajā lapā ar jaunu \"pēdējā atjaunināšana\" datumu. Būtisku izmaiņu gadījumā mēs pielikjam saprātīgas pūles, lai jūs informētu. Turpināt izmantot Vietni pēc izmaiņu publicēšanas nozīmē jūsu piekrišanu atjauninātajai politikai.","Izmaiņas šajā politikā",{"text":3311,"variant":199,"heading_h3":292},"Ja jums ir jautājumi vai pieprasījumi saistībā ar šo Privātuma politiku vai jūsu personas datiem, sazinieties ar mums:Uzņēmums: SIA \"Brandsite\"Adrese: Jura Alunana 2-11, Riga, LV-1010, LatviaEmail: brandsite@brandsite.lvTālrunis: +371 22 811 374\u003Cbr>","2026-05-27T00:00:00+00:00",{"id":3314,"locale":16,"fallback":3315,"route":3316,"title":3318,"seo":3319,"content":3338,"published_at":5159},"0c2aa209-f762-494d-afc8-d2ab7c34db5f",{"used":25,"locale":199},{"key":77,"slug":3317,"path":206},"sakums","Sākums",{"meta_title":3320,"meta_description":3321,"schema":3322,"image":3323},"Mājaslapu izveide un web risinājumi biznesa izaugsmei","Mājaslapu izveide un web risinājumi uzņēmumiem - no mājaslapām un e-komercijas līdz web aplikācijām un integrācijām, kas palīdz pārdot un augt.","{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Web izstrāde un digitālie risinājumi biznesam - Brandsite\",\n            \"headline\": \"Web risinājumi, kas palīdz pārdot, pārvaldīt un augt\",\n            \"description\": \"Individuāla web izstrāde - mājaslapas, e-komercija, web aplikācijas un biznesa sistēmu integrācijas. Pilna cikla izstrāde uz Laravel, Vue.js, WordPress.\",\n            \"inLanguage\": \"lv\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"about\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"FAQPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#faq\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Biežāk uzdotie jautājumi\",\n            \"inLanguage\": \"lv\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#webpage\"\n            },\n            \"mainEntity\": [\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Kāpēc izvēlēties Brandsite, nevis vienkārši pasūtīt mājaslapu?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Mēs nestrādājam tikai ar dizainu vai atsevišķām atvērumiem. Sākumā izprotam, kā uzņēmums piesaista klientus, pārvalda pieprasījumus, strādā ar klientiem un kādi ir nākamie biznesa mērķi. Tikai pēc tam plānojam struktūru, saturu, funkcionalitāti un tehnisko risinājumu. Mērķis nav vienkārši izveidot mājaslapu, bet radīt web risinājumu, kas palīdz uzņēmumam strādāt skaidrāk, pārdot labāk un attīstīties tālāk.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Kā notiek sadarbība projekta laikā?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Strādājam ciešā sadarbībā ar klientu pēc projekta sākumā nodefinēta plāna un struktūras - nevis pazūdam uz vairākām nedēļām un atgriežamies ar gatavu rezultātu. Kopā definējam mērķus, prioritātes, lietotāju vajadzības, satura struktūru, funkcionalitāti un tehniskās prasības. Klients redz virzienu, saprot pieņemtos lēmumus un var iesaistīties svarīgākajos posmos. Tas palīdz izvairīties no pārpratumiem un nodrošina, ka gala risinājums atbilst reālām biznesa vajadzībām.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Vai palīdzat definēt stratēģiju un biznesa vajadzības?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Jā. Lielākoties klienti pie mums atnāk ar ideju, bet vēl ne ar pilnībā skaidru struktūru. Mēs palīdzam saprast, kas risinājumam jādara, kādi lietotāju ceļi ir svarīgi, kāda funkcionalitāte vajadzīga tagad un ko labāk plānot nākamajiem posmiem. Tas ļauj pieņemt gudrākus lēmumus pirms dizaina un izstrādes, nevis labot pamata lietas tad, kad projekts jau ir pusē.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Vai uzņematies atbildību par savu darbu?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Jā. Mēs uzņemamies atbildību par risinājumu, kuru izstrādājam - no struktūras un tehniskās pieejas līdz testēšanai, publicēšanai un turpmākai uzturēšanai. Saviem darbiem sniedzam garantiju līdz pat 12 mēnešiem, ja patstāvīgi nav veiktas izmaiņas sistēmā. Nodrošinām arī pilnu uzturēšanu, serveru infrastruktūru un atbalsta pieejamību gandrīz 24\u002F7 ar reakcijas laiku līdz 4h. Pirms nodošanas pārbaudām visas funkcijas, formas, responsivitāti, ātrdarbību, integrācijas un lietotāju ceļus. Ja pēc publicēšanas nepieciešami labojumi vai uzlabojumi, paliekam pieejami un risinām tos profesionāli.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Vai varat palīdzēt, ja projekts kļūst sarežģītāks?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Jā. Brandsite strādā ne tikai ar mājaslapām, bet arī ar e-komerciju, web aplikācijām, klientu portāliem, biznesa sistēmām, CRM\u002FERP integrācijām, API savienojumiem un AI risinājumiem. Tas nozīmē, ka projektu var sākt ar skaidru pirmo posmu un attīstīt tālāk, kad biznesam rodas jaunas vajadzības. Mēs domājam par nākamo soli jau sākumā, lai vēlāk risinājumu varētu paplašināt, nevis pārbūvēt no nulles.\"\n                    }\n                }\n            ]\n        }\n    ]\n}",{"id":3248,"type":149,"locale":16,"fallback":3324,"image":3325,"derivatives":3332},{"used":25,"locale":199},{"url":3251,"filename":3252,"alt":199,"title":199,"caption":199,"width":2111,"height":2111,"derivatives":3326},{"card":3327,"mobile":3328,"original":3329,"tablet":3330,"thumb":3331},{"label":314,"target_width":315,"url":3255,"filename":3256,"mime_type":318,"width":2111,"height":2111,"size":3257},{"label":321,"target_width":322,"url":3259,"filename":3260,"mime_type":318,"width":322,"height":322,"size":3261},{"label":327,"target_width":199,"url":3263,"filename":3264,"mime_type":318,"width":2111,"height":2111,"size":3257},{"label":332,"target_width":333,"url":3266,"filename":3267,"mime_type":318,"width":2111,"height":2111,"size":3257},{"label":338,"target_width":339,"url":3269,"filename":3270,"mime_type":318,"width":339,"height":339,"size":3271},{"card":3333,"mobile":3334,"original":3335,"tablet":3336,"thumb":3337},{"label":314,"target_width":315,"url":3255,"filename":3256,"mime_type":318,"width":2111,"height":2111,"size":3257},{"label":321,"target_width":322,"url":3259,"filename":3260,"mime_type":318,"width":322,"height":322,"size":3261},{"label":327,"target_width":199,"url":3263,"filename":3264,"mime_type":318,"width":2111,"height":2111,"size":3257},{"label":332,"target_width":333,"url":3266,"filename":3267,"mime_type":318,"width":2111,"height":2111,"size":3257},{"label":338,"target_width":339,"url":3269,"filename":3270,"mime_type":318,"width":339,"height":339,"size":3271},{"faq":3339,"form":3360,"hero":3364,"tetris":3529,"clients":3550,"process":4254,"projects":4273,"services":4999},{"items":3340,"heading_h2":3359},[3341,3344,3347,3350,3353,3356],{"answer":3342,"question":3343},"\u003Cp>Pilnas mājaslapas, e-komercijas vai individuālas sistēmas izmaksas nosaka funkcionalitāte, dizaina apjoms, integrācijas un tehniskā sarežģītība. Pēc prasību izvērtēšanas sagatavojam konkrētu darba apjomu un tāmi. Web izstrādes pakalpojumi sākas sākas no 1 500 EUR + PVN atkarībā no uzdevuma. \u003Cbr \u002F>\u003Cbr \u002F>Pirmā konsultācija ir bez maksas. Aizpildiet kontaktformu, un 1-2 darba dienu laikā sagatavosim piedāvājumu vai precizējošos jautājumus, ja projekta apjoms vēl jādefinē. \u003C\u002Fp>","Cik maksā web izstrāde un no kā veidojas projekta cena?",{"answer":3345,"question":3346},"\u003Cp>Nav nepieciešams ierasties ar gatavu tehnisko specifikāciju. Sākam ar biznesa mērķi, esošajiem procesiem un problēmu, kas jāatrisina, un pēc tam definējam piemērotāko funkcionalitāti, tehnoloģiju un projekta apjomu.\u003C\u002Fp>","Ko darīt, ja vēl nezinām, kāds web risinājums mums ir vajadzīgs?",{"answer":3348,"question":3349},"\u003Cp>Jā. Vispirms izvērtējam esošā risinājuma kodu, arhitektūru, drošību un tehnisko kvalitāti. Ja pamats ir piemērots tālākai attīstībai, varam pārņemt uzturēšanu, novērst problēmas un pievienot jaunu funkcionalitāti.\u003C\u002Fp>","Vai varat pārņemt un attīstīt jau esošu mājaslapu vai web sistēmu?",{"answer":3351,"question":3352},"\u003Cp>Jā. Brandsite izstrādātajiem risinājumiem nodrošinām 12 mēnešu garantiju izstrādes kļūdām. Varām nodrošināt arī hostingu, serveru pārvaldību, tehnisko uzturēšanu, atjauninājumus un turpmāku risinājuma attīstību.\u003Cbr \u002F>Piedāvājam arī vienoties par SLA līgumiem ar konkrētu atbildes sniegšanas un reakcijas laiku. \u003C\u002Fp>","Vai pēc projekta publicēšanas saņemam garantiju un tehnisko atbalstu?",{"answer":3354,"question":3355},"\u003Cp>Klientam tiek nodotas nepieciešamās piekļuves un izstrādātais risinājums atbilstoši līguma nosacījumiem. Domēna, hostinga, analītikas un citu biznesam būtisku kontu piekļuves tiek sakārtotas tā, lai uzņēmums saglabātu kontroli pār savu digitālo infrastruktūru.\u003C\u002Fp>","am pieder mājaslapa, kods un piekļuves pēc projekta pabeigšanas?",{"answer":3357,"question":3358},"Jā, nodrošinām 12 mēnešu garantiju pēc projekta publicēšanas. ","Vai sniedzat garantiju darbam?","Biežāk uzdotie jautājumi par web izstrādi",{"text":3361,"stats":3362,"heading_h2":3363},"Ja plānojat jaunu web risinājumu vai esošas sistēmas uzlabošanu un attīstību, pastāstiet par biznesa vajadzību un mērķi. Palīdzēsim definēt piemērotāko pieeju, tehnoloģiju un projekta apjomu.",[],"Pastāstiet par savu 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B2B funkcionalitāte var ietvert klientu grupas, individuālas cenas, apjoma atlaides, uzņēmumu kontus, pasūtījumu saskaņošanu, rēķinus un pēcapmaksu.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Kādas sistēmas iespējams integrēt ar interneta veikalu?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Interneta veikalu var savienot ar ERP, CRM, noliktavas un grāmatvedības sistēmām, maksājumu un piegādes pakalpojumiem, e-pasta mārketingu, produktu datu avotiem, marketplace un citām sistēmām. 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Individuālu izstrādi izvēlamies situācijās, kad nepieciešamas nestandarta datu struktūras, sarežģīti procesi vai funkcionalitāte, kuru gatavas platformas sāk ierobežot.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Vai varat pārņemt vai pārbūvēt jau esošu interneta veikalu?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Jā. Vispirms izvērtējam esošā risinājuma tehnisko stāvokli, UX, SEO, integrācijas un datu struktūru. Pēc tam nosakām, vai ekonomiski un tehniski pamatotāk ir attīstīt esošo sistēmu vai veidot jaunu risinājumu.\"\n                    }\n                },\n                {\n                    \"@type\": \"Question\",\n                    \"name\": \"Vai pēc publicēšanas nodrošināt garantiju un uzturēšanu?\",\n                    \"acceptedAnswer\": {\n                        \"@type\": \"Answer\",\n                        \"text\": \"Jā. Brandsite izstrādātajiem risinājumiem nodrošinām 12 mēnešu garantiju izstrādes kļūdām. Varam nodrošināt arī hostingu, monitoringu, tehnisko uzturēšanu, drošības atjauninājumus, integrāciju uzraudzību un turpmāku funkcionalitātes attīstību.\"\n                    }\n                }\n            ]\n        }\n    ]\n}",{"description":5225,"includes":5243,"process":5340,"projects":5356,"faq":5359,"form":5380,"related":5383},{"steps":5226,"text_1":5239,"text_2":5240,"heading_h2":5241,"heading_h3":5242},[5227,5230,5233,5236],{"text_1":5228,"text_2":5229},"Vairāk pabeigtu pirkumu","Pārdomāts pirkuma ceļš, skaidrs checkout, ātrdarbība un piemērotas maksājumu un piegādes iespējas samazina lieku berzi pirkuma procesā.",{"text_1":5231,"text_2":5232},"Mazāk manuāla darba","Pasūtījumi, klienti, rēķini, cenas un produktu dati var automātiski sinhronizēties ar ERP, CRM, noliktavu un citām uzņēmuma sistēmām.",{"text_1":5234,"text_2":5235},"Precīzi krājumi vairākās noliktavās","Vienā veikalā varam apvienot uzņēmuma noliktavas, piegādātāju atlikumus un individuālu preču pieejamības loģiku.",{"text_1":5237,"text_2":5238},"B2C un B2B vienā sistēmā","Vienā risinājumā iespējams apvienot gala patērētāju un biznesa klientu pārdošanu ar atšķirīgām cenām, klientu grupām, atlaižu līmeņiem un norēķinu nosacījumiem.","\u003Cp>Labs interneta veikals ne tikai pieņem pasūtījumus. Tas savieno produktus, cenas, atlikumus, klientus, maksājumus, piegādi un uzņēmuma iekšējās sistēmas, samazinot manuālu darbu un kļūdu risku.\u003C\u002Fp>","Individuāli izstrādāti e-komercijas risinājumi B2B un B2C biznesa modeļiem ar fokusu uz mērogojamību un stratēģiju. ","E-komercijas risinājumi, kas savieno pārdošanu ar uzņēmuma ikdienas procesiem","Ko iegūst uzņēmums, kad e-veikals strādā kā sistēma",{"image":5244,"steps":5247,"text_1":5260,"text_2":5261,"heading_h2":5262,"heading_h3":5263,"tech_logos":5264},{"id":358,"url":5245,"size":5246,"type":573,"width":363,"height":363,"filename":362,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F85732c05-1a6c-44ef-b812-e63dad43781e\u002Fprocessed\u002Fe-komercijas-izstrade.webp",16806,[5248,5251,5254,5257],{"text_1":5249,"text_2":5250},"E-komercijas arhitektūra un UX\u002FUI","Plānojam produktu struktūru, kategorijas, filtrus, produktu lapas, meklēšanu, grozu un checkout, īpašu uzmanību pievēršot mobilajai lietošanai.",{"text_1":5252,"text_2":5253},"Maksājumi, piegāde un checkout","Integrējam maksājumu pakalpojumus, pakomātus un kurjerus, piegādes zonas, saņemšanu uz vietas, kuponus, PVN loģiku un nestandarta checkout scenārijus",{"text_1":5255,"text_2":5256},"ERP, CRM, noliktavas un automatizācija","Integrējam produktu, cenu, atlikumu, klientu, pasūtījumu un rēķinu datus ar uzņēmuma{ERP, CRM, grāmatvedības vai noliktavas sistēmām{\u002Fpakalpojumi\u002Fbiznesa-sistemu-izstrade-un-integracijas\u002F}}.",{"text_1":5258,"text_2":5259},"SEO, analītika un veiktspēja","Izstrādājam {SEO{\u002Fpakalpojumi\u002Fseo-audits-un-optimizacija\u002F}}draudzīgu kategoriju un produktu struktūru, ieviešam Schema.org, GA4\u002FGTM e-komercijas notikumus, konversiju mērījumus un veiktspējas optimizāciju.","No e-komercijas arhitektūras un UX\u002FUI līdz checkout, maksājumiem, piegādei, integrācijām, SEO un analītikai - viena komanda visam projektam.","Mēs nesākam ar pieņēmumu, ka katram projektam vajadzīgs WooCommerce vai individuāli programmēts risinājums.\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr \u002F>\u003C\u002Fp>\u003Cp>Vispirms izvērtējam produktu apjomu, B2B\u002FB2C modeli, tirgus, noliktavas, integrācijas, datu plūsmas, automatizāciju un plānoto izaugsmi. 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Brandsite izstrādātajiem risinājumiem nodrošinām 12 mēnešu garantiju izstrādes kļūdām.",[5343,5346,5349,5352],{"text":5344,"heading_h3":5345},"Analizējam produktus, klientus, tirgus, pārdošanas procesus, noliktavas, integrācijas un izaugsmes mērķus.","Izpēte un biznesa modelis",{"text":5347,"heading_h3":5348},"{Izstrādājam webdizaina{\u002Fpakalpojumi\u002Fweb-dizains-un-ux-ui-audits\u002F}} galvenos skatus mobilajām ierīcēm un datoram, fokusējoties uz skaidru produktu izvēli, uzticamību un ērtu checkout.","Individuāls UX\u002FUI dizains",{"text":5350,"heading_h3":5351},"Programmējam e-komercijas funkcionalitāti, maksājumus, piegādi, klientu kontus, B2B loģiku un nepieciešamos API savienojumus.","Izstrāde un integrācijas",{"text":5353,"heading_h3":5354},"Testējam checkout, maksājumus, piegādi, integrācijas, analītiku, SEO un veiktspēju. 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Interneta veikals var veiksmīgi pieņemt pasūtījumus, bet tas vēl nenozīmē, ka uzņēmuma e-komercijas process ir efektīvs. Ja pēc katra pirkuma kādam komandā manuāli jāpārraksta pasūtījums ERP vai grāmatvedības sistēmā, jāpārbauda noliktavas atlikumi, jāizveido rēķins, jāsagatavo piegādes etiķete vai jāatjauno klienta dati CRM, problēma bieži nav pašā interneta veikalā. Problēma ir tajā, ka sistēmas savā starpā nav savienotas. E-komercijas automatizācijas mērķis nav automatizēt pilnīgi visu. Svarīgāk ir novērst tās manuālās darbības, kas atkārtojas pie katra pasūtījuma un sāk bremzēt uzņēmuma izaugsmi. {Interneta veikala izstrādei{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} tāpēc būtu jāaptver ne tikai klientam redzamais veikals, bet arī tas, kas ar pasūtījumu notiek pēc pirkuma veikšanas. Kad interneta veikalam nepieciešama procesu automatizācija? Sākumā daudzas darbības iespējams veikt manuāli. Ja dienā ir daži pasūtījumi, darbinieks var pārbaudīt noliktavu, ievadīt informāciju grāmatvedības sistēmā un sagatavot sūtījumu. Pieaugot pasūtījumu skaitam, tas pats process kļūst par arvien lielāku slodzi. Tipiskas pazīmes ir: viens un tas pats pasūtījums tiek ievadīts vairākās sistēmās; noliktavas atlikumi interneta veikalā un uzņēmuma sistēmā atšķiras; rēķini tiek sagatavoti atsevišķi; piegādes dati tiek pārkopēti manuāli; klientu dati vairākas reizes tiek ievadīti CRM; produktu cenas un apraksti jāmaina vairākās vietās; B2B klientu cenas tiek uzturētas atsevišķās tabulās; komandai regulāri jāpārbauda, vai dati starp sistēmām sakrīt. Ja pārdošanas apjoms aug, bet katrs papildu pasūtījums proporcionāli palielina manuālā darba daudzumu, e-komercijas process nemērogojas kopā ar biznesu. Kur rodas lielākais manuālais darbs e-komercijā? Lai saprastu, ko automatizēt, nav jāsāk ar tehnoloģiju sarakstu. Labs pirmais solis ir izsekot vienam reālam pasūtījumam no produkta izvēles līdz piegādei. Piemēram: Produkts → grozs → maksājums → pasūtījums → noliktava → rēķins → piegāde → CRM → klienta komunikācija Pie katra posma jāuzdod trīs jautājumi: Vai dati šeit tiek ievadīti manuāli? Vai tie paši dati jau eksistē citā sistēmā? Vai cilvēks šajā posmā dara kaut ko tādu, ko sistēma varētu izdarīt automātiski? Vietas, kur atkārtojas datu kopēšana, pārbaudīšana vai manuāla statusu maiņa, parasti ir pirmie kandidāti automatizācijai. Ko interneta veikalā automatizēt vispirms? Prioritātei nevajadzētu būt integrāciju skaitam. Jāsāk ar darbībām, kas atkārtojas visbiežāk un rada lielāko administratīvo slodzi vai kļūdu risku. Produktu un cenu datu sinhronizācija Ja produkta nosaukums, cena, SKU, atlikums vai cita informācija jau tiek uzturēta ERP vai noliktavas sistēmā, jāizvērtē, vai šiem datiem interneta veikalā jānonāk automātiski. Svarīgs princips ir noteikt galveno datu avotu. Vieniem un tiem pašiem datiem nevajadzētu būt manuāli jāuztur vairākās sistēmās. Piemēram, ja ERP ir galvenais produkta atlikuma avots, interneta veikalam būtu jāsaņem aktuālais atlikums no ERP, nevis jāuztur atsevišķs skaitlis. Pasūtījumu nodošana ERP vai grāmatvedībai Pasūtījumu iespējams automātiski nodot uzņēmuma ERP, grāmatvedības vai citai biznesa sistēmai. Atkarībā no uzņēmuma procesa tā var saņemt: klienta informāciju; pasūtītās preces; SKU; daudzumu; cenas; PVN; piegādes informāciju; apmaksas statusu. Tas samazina vajadzību pēc atkārtotas datu ievades. Maksājumu statusi Interneta veikalam jāspēj saprast, kas ar maksājumu ir noticis. Atkarībā no maksājumu pakalpojuma sniedzēja vienā integrācijā var būt pieejami banku maksājumi, kartes, Revolut, Apple Pay, Google Pay un citi maksājumu veidi. Svarīgs ir ne tikai pats maksājuma veikšanas brīdis. Jābūt saprotamam arī tam: kas notiek pēc veiksmīga maksājuma; kas notiek, ja maksājums neizdodas; kā tiek apstrādāta atmaksa; kurā brīdī pasūtījums tiek nodots tālākai izpildei. Piegādes automatizācija Piegādes integrācija var samazināt manuālu darbu, nododot pārvadātājam nepieciešamos pasūtījuma datus un automatizējot daļu sūtījuma sagatavošanas procesa. Atkarībā no risinājuma iespējams automatizēt: pakomāta izvēli; adreses nodošanu; sūtījuma izveidi; etiķetes ģenerēšanu; izsekošanas informāciju; pasūtījuma statusu. Piemēram, Brandsite Addores projektā tika ieviesta Omniva integrācija ar automātisku pakomātu sūtījumu etiķešu ģenerēšanu, samazinot manuālu darbu pasūtījumu apstrādē. CRM un klientu komunikācija CRM integrācijas mērķim nevajadzētu būt vienkārši “savienot CRM”. Vispirms jādefinē: kādi dati jānosūta; kurā procesa brīdī tie jānosūta; ko uzņēmuma komandai ar šiem datiem jādara tālāk. Tāpat iespējams automatizēt klienta komunikāciju, piemēram, pasūtījuma apstiprinājumu, statusa izmaiņas vai citus konkrētajam biznesa procesam nepieciešamos ziņojumus. {Biznesa sistēmu izstrāde un integrācijas{\u002Fpakalpojumi\u002Fbiznesa-sistemu-izstrade-un-integracijas\u002F}} kļūst īpaši svarīgas, ja e-komercijas process aptver vairākas uzņēmuma sistēmas. Kādas sistēmas visbiežāk savieno ar interneta veikalu? Konkrētais integrāciju komplekts katram uzņēmumam būs atšķirīgs. 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Problēma ir tajā, ka sistēmas savā starpā nav savienotas.\u003C\u002Fp>\u003Cp>E-komercijas automatizācijas mērķis nav automatizēt pilnīgi visu. Svarīgāk ir novērst tās manuālās darbības, kas atkārtojas pie katra pasūtījuma un sāk bremzēt uzņēmuma izaugsmi.\u003C\u002Fp>\u003Cp>{Interneta veikala izstrādei{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} tāpēc būtu jāaptver ne tikai klientam redzamais veikals, bet arī tas, kas ar pasūtījumu notiek pēc pirkuma veikšanas.\u003C\u002Fp>",{"id":6780,"url":6818,"size":6798,"type":573,"width":1689,"height":1690,"filename":6819,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9024c48b-75bc-491d-b246-dae8f8adf3f9\u002Ftranslations\u002Flv\u002Fecommerce-erp-and-crm-integrations.webp","ecommerce-erp-and-crm-integrations.webp",[6821,6824,6832,6835,6838,6846,6849,6857,6860,6863,6866,6869],{"text":6822,"image":199,"heading_h2":6823},"\u003Cp>Sākumā daudzas darbības iespējams veikt manuāli.\u003C\u002Fp>\u003Cp>Ja dienā ir daži pasūtījumi, darbinieks var pārbaudīt noliktavu, ievadīt informāciju grāmatvedības sistēmā un sagatavot sūtījumu. Pieaugot pasūtījumu skaitam, tas pats process kļūst par arvien lielāku slodzi.\u003C\u002Fp>\u003Cp>Tipiskas pazīmes ir:\u003C\u002Fp>\u003Cul>\u003Cli>viens un tas pats pasūtījums tiek ievadīts vairākās sistēmās;\u003C\u002Fli>\u003Cli>noliktavas atlikumi interneta veikalā un uzņēmuma sistēmā atšķiras;\u003C\u002Fli>\u003Cli>rēķini tiek sagatavoti atsevišķi;\u003C\u002Fli>\u003Cli>piegādes dati tiek pārkopēti manuāli;\u003C\u002Fli>\u003Cli>klientu dati vairākas reizes tiek ievadīti CRM;\u003C\u002Fli>\u003Cli>produktu cenas un apraksti jāmaina vairākās vietās;\u003C\u002Fli>\u003Cli>B2B klientu cenas tiek uzturētas atsevišķās tabulās;\u003C\u002Fli>\u003Cli>komandai regulāri jāpārbauda, vai dati starp sistēmām sakrīt.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ja pārdošanas apjoms aug, bet katrs papildu pasūtījums proporcionāli palielina manuālā darba daudzumu, \u003Cstrong>e-komercijas process nemērogojas kopā ar biznesu\u003C\u002Fstrong>.\u003C\u002Fp>","Kad interneta veikalam nepieciešama procesu automatizācija?",{"text":6825,"image":6826,"heading_h2":6831},"\u003Cp>Lai saprastu, ko automatizēt, nav jāsāk ar tehnoloģiju sarakstu.\u003C\u002Fp>\u003Cp>Labs pirmais solis ir izsekot \u003Cstrong>vienam reālam pasūtījumam no produkta izvēles līdz piegādei\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Piemēram:\u003C\u002Fp>\u003Cp>\u003Cstrong>Produkts → grozs → maksājums → pasūtījums → noliktava → rēķins → piegāde → CRM → klienta komunikācija\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Pie katra posma jāuzdod trīs jautājumi:\u003C\u002Fp>\u003Col>\u003Cli>Vai dati šeit tiek ievadīti manuāli?\u003C\u002Fli>\u003Cli>Vai tie paši dati jau eksistē citā sistēmā?\u003C\u002Fli>\u003Cli>Vai cilvēks šajā posmā dara kaut ko tādu, ko sistēma varētu izdarīt automātiski?\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Vietas, kur atkārtojas datu kopēšana, pārbaudīšana vai manuāla statusu maiņa, parasti ir pirmie kandidāti automatizācijai.\u003C\u002Fp>",{"id":6827,"url":6828,"size":6829,"type":573,"width":1689,"height":1690,"filename":6830,"mime_type":318},"c2d0dddd-fd48-4876-887b-64379d87d117","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc2d0dddd-fd48-4876-887b-64379d87d117\u002Ftranslations\u002Flv\u002Finterneta-veikala-integracijas.webp",148592,"interneta-veikala-integracijas.webp","Kur rodas lielākais manuālais darbs e-komercijā?",{"text":6833,"image":199,"heading_h2":6834},"\u003Cp>Prioritātei nevajadzētu būt integrāciju skaitam. Jāsāk ar darbībām, kas atkārtojas visbiežāk un rada lielāko administratīvo slodzi vai kļūdu risku.\u003C\u002Fp>\u003Ch3>Produktu un cenu datu sinhronizācija\u003C\u002Fh3>\u003Cp>Ja produkta nosaukums, cena, SKU, atlikums vai cita informācija jau tiek uzturēta ERP vai noliktavas sistēmā, jāizvērtē, vai šiem datiem interneta veikalā jānonāk automātiski.\u003C\u002Fp>\u003Cp>Svarīgs princips ir noteikt \u003Cstrong>galveno datu avotu\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Vieniem un tiem pašiem datiem nevajadzētu būt manuāli jāuztur vairākās sistēmās.\u003C\u002Fp>\u003Cp>Piemēram, ja ERP ir galvenais produkta atlikuma avots, interneta veikalam būtu jāsaņem aktuālais atlikums no ERP, nevis jāuztur atsevišķs skaitlis.\u003C\u002Fp>\u003Ch3>Pasūtījumu nodošana ERP vai grāmatvedībai\u003C\u002Fh3>\u003Cp>Pasūtījumu iespējams automātiski nodot uzņēmuma ERP, grāmatvedības vai citai biznesa sistēmai.\u003C\u002Fp>\u003Cp>Atkarībā no uzņēmuma procesa tā var saņemt:\u003C\u002Fp>\u003Cul>\u003Cli>klienta informāciju;\u003C\u002Fli>\u003Cli>pasūtītās preces;\u003C\u002Fli>\u003Cli>SKU;\u003C\u002Fli>\u003Cli>daudzumu;\u003C\u002Fli>\u003Cli>cenas;\u003C\u002Fli>\u003Cli>PVN;\u003C\u002Fli>\u003Cli>piegādes informāciju;\u003C\u002Fli>\u003Cli>apmaksas statusu.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Tas samazina vajadzību pēc atkārtotas datu ievades.\u003C\u002Fp>\u003Ch3>Maksājumu statusi\u003C\u002Fh3>\u003Cp>Interneta veikalam jāspēj saprast, kas ar maksājumu ir noticis.\u003C\u002Fp>\u003Cp>Atkarībā no maksājumu pakalpojuma sniedzēja vienā integrācijā var būt pieejami banku maksājumi, kartes, Revolut, Apple Pay, Google Pay un citi maksājumu veidi.\u003C\u002Fp>\u003Cp>Svarīgs ir ne tikai pats maksājuma veikšanas brīdis.\u003C\u002Fp>\u003Cp>Jābūt saprotamam arī tam:\u003C\u002Fp>\u003Cul>\u003Cli>kas notiek pēc veiksmīga maksājuma;\u003C\u002Fli>\u003Cli>kas notiek, ja maksājums neizdodas;\u003C\u002Fli>\u003Cli>kā tiek apstrādāta atmaksa;\u003C\u002Fli>\u003Cli>kurā brīdī pasūtījums tiek nodots tālākai izpildei.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Piegādes automatizācija\u003C\u002Fh3>\u003Cp>Piegādes integrācija var samazināt manuālu darbu, nododot pārvadātājam nepieciešamos pasūtījuma datus un automatizējot daļu sūtījuma sagatavošanas procesa.\u003C\u002Fp>\u003Cp>Atkarībā no risinājuma iespējams automatizēt:\u003C\u002Fp>\u003Cul>\u003Cli>pakomāta izvēli;\u003C\u002Fli>\u003Cli>adreses nodošanu;\u003C\u002Fli>\u003Cli>sūtījuma izveidi;\u003C\u002Fli>\u003Cli>etiķetes ģenerēšanu;\u003C\u002Fli>\u003Cli>izsekošanas informāciju;\u003C\u002Fli>\u003Cli>pasūtījuma statusu.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Piemēram, Brandsite Addores projektā tika ieviesta Omniva integrācija ar automātisku pakomātu sūtījumu etiķešu ģenerēšanu, samazinot manuālu darbu pasūtījumu apstrādē.\u003C\u002Fp>\u003Ch3>CRM un klientu komunikācija\u003C\u002Fh3>\u003Cp>CRM integrācijas mērķim nevajadzētu būt vienkārši “savienot CRM”.\u003C\u002Fp>\u003Cp>Vispirms jādefinē:\u003C\u002Fp>\u003Cul>\u003Cli>kādi dati jānosūta;\u003C\u002Fli>\u003Cli>kurā procesa brīdī tie jānosūta;\u003C\u002Fli>\u003Cli>ko uzņēmuma komandai ar šiem datiem jādara tālāk.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Tāpat iespējams automatizēt klienta komunikāciju, piemēram, pasūtījuma apstiprinājumu, statusa izmaiņas vai citus konkrētajam biznesa procesam nepieciešamos ziņojumus.\u003C\u002Fp>\u003Cp>{Biznesa sistēmu izstrāde un integrācijas{\u002Fpakalpojumi\u002Fbiznesa-sistemu-izstrade-un-integracijas\u002F}} kļūst īpaši svarīgas, ja e-komercijas process aptver vairākas uzņēmuma sistēmas.\u003C\u002Fp>","Ko interneta veikalā automatizēt vispirms?",{"text":6836,"image":199,"heading_h2":6837},"\u003Cp>Konkrētais integrāciju komplekts katram uzņēmumam būs atšķirīgs.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Sistēmas veids\u003C\u002Fth>\u003Cth>Piemēri\u003C\u002Fth>\u003Cth>Ko iespējams automatizēt\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>ERP \u002F grāmatvedība\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Directo, Visma Horizon, Business Central, Odoo\u003C\u002Ftd>\u003Ctd>Pasūtījumi, produkti, cenas, atlikumi, dokumenti\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>CRM\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Bitrix24, Zoho CRM, HubSpot, Pipedrive, Salesforce\u003C\u002Ftd>\u003Ctd>Klientu dati, pieprasījumi, segmenti, pārdošanas process\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Maksājumi\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Montonio, MakeCommerce, Klix, Stripe, Paysera\u003C\u002Ftd>\u003Ctd>Maksājumu statusi, apmaksa, atmaksas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Piegāde\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Omniva, DPD, Venipak, Latvijas Pasts, DHL, UPS\u003C\u002Ftd>\u003Ctd>Pakomāti, sūtījumi, etiķetes, statusi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Produktu kanāli\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Salidzini.lv, KurPirkt.lv, 220.lv, Google Merchant Center, Meta Catalog\u003C\u002Ftd>\u003Ctd>Produkti, cenas, atlikumi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Mārketings un analītika\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>GA4, GTM, Meta Pixel, Brevo, Mailchimp\u003C\u002Ftd>\u003Ctd>Konversijas, auditorijas, komunikācija\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Šis nav saraksts ar sistēmām, kurām obligāti jābūt katrā interneta veikalā.\u003C\u002Fp>\u003Cp>Svarīgākais ir saprast, \u003Cstrong>kur šobrīd atrodas uzņēmuma dati un kur tiem jānonāk automātiski\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Konkrētās integrācijas iespējas ir atkarīgas no izvēlētās sistēmas API, datu eksporta un importa iespējām, kā arī uzņēmuma biznesa procesa.\u003C\u002Fp>","Kādas sistēmas visbiežāk savieno ar interneta veikalu?",{"text":6839,"image":6840,"heading_h2":6845},"\u003Cp>Daudzos gadījumos - jā.\u003C\u002Fp>\u003Cp>Vienā e-komercijas sistēmā iespējams izmantot klientu grupas, individuālas cenas, apjoma atlaides, atšķirīgus maksājumu nosacījumus un citu pasūtījumu apstrādes loģiku.\u003C\u002Fp>\u003Cp>Tas var ļaut pārvaldīt B2C un B2B pārdošanu vienā sistēmā, vienlaikus katrai klientu grupai saglabājot tai atbilstošu pirkšanas procesu.\u003C\u002Fp>",{"id":6841,"url":6842,"size":6843,"type":573,"width":1689,"height":1690,"filename":6844,"mime_type":318},"f24faf5f-5702-4533-b6d7-245f0def07a1","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ff24faf5f-5702-4533-b6d7-245f0def07a1\u002Ftranslations\u002Flv\u002Fb2b-e-komercijas-risinajums.webp",100410,"b2b-e-komercijas-risinajums.webp","Vai vienā interneta veikalā var apvienot B2C un B2B pārdošanu?",{"text":6847,"image":199,"heading_h2":6848},"\u003Cp>Ne katram integrētam interneta veikalam nepieciešama individuāla izstrāde.\u003C\u002Fp>\u003Cp>Pareizi izveidota {WooCommerce izstrāde{\u002Fpakalpojumi\u002Fwoocommerce-izstrade\u002F}} var būt piemērota arī e-komercijai ar maksājumu, piegādes, ERP, CRM un citām integrācijām, ja nepieciešamo biznesa procesu iespējams kvalitatīvi realizēt platformas ietvaros.\u003C\u002Fp>\u003Cp>Individuāls risinājums kļūst pamatotāks, ja nepieciešama nestandarta cenu loģika, sarežģītas lietotāju lomas, specifiskas datu plūsmas, marketplace funkcionalitāte vai citi procesi, kas vairs labi neiederas gatavas e-komercijas platformas modelī.\u003C\u002Fp>\u003Cp>Šādos projektos var būt nepieciešama arī {web aplikāciju izstrāde{\u002Fpakalpojumi\u002Fweb-aplikaciju-izstrade\u002F}}.\u003C\u002Fp>\u003Cp>Tehnoloģijas izvēlei jābalstās uz nepieciešamo biznesa procesu, nevis otrādi.\u003C\u002Fp>","WooCommerce vai individuāls e-komercijas risinājums?",{"text":6850,"image":6851,"heading_h2":6856},"\u003Cp>Gatavs spraudnis ir labs risinājums tad, ja tas kvalitatīvi atrisina vajadzīgo procesu.\u003C\u002Fp>\u003Cp>Taču integrācija kļūst sarežģītāka, ja nepieciešams sinhronizēt, piemēram:\u003C\u002Fp>\u003Cul>\u003Cli>vairākas noliktavas;\u003C\u002Fli>\u003Cli>dažādas klientu cenu grupas;\u003C\u002Fli>\u003Cli>individuālas B2B cenas;\u003C\u002Fli>\u003Cli>specifiskus pasūtījuma statusus;\u003C\u002Fli>\u003Cli>produktu datus no vairākām sistēmām;\u003C\u002Fli>\u003Cli>sarežģītu piegādes loģiku.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Šādā gadījumā nepietiek tikai ar jautājumu:\u003C\u002Fp>\u003Cp>\u003Cstrong>“Vai sistēmām ir API?”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Jāizplāno arī:\u003C\u002Fp>\u003Cul>\u003Cli>kura sistēma ir galvenais datu avots;\u003C\u002Fli>\u003Cli>kādā virzienā dati pārvietojas;\u003C\u002Fli>\u003Cli>cik bieži notiek sinhronizācija;\u003C\u002Fli>\u003Cli>kas notiek kļūdas gadījumā;\u003C\u002Fli>\u003Cli>vai neveiksmīga sinhronizācija tiek atkārtota;\u003C\u002Fli>\u003Cli>kā komanda uzzina, ka dati nav nosūtīti;\u003C\u002Fli>\u003Cli>kā tiek novērsta datu dublēšanās.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ja starp sistēmām tiek nodoti klientu vai pasūtījumu dati, jāplāno arī \u003Cstrong>piekļuves tiesības, API atslēgu droša glabāšana un kļūdu žurnāli\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Tieši šīs detaļas bieži nosaka, vai integrācija ikdienā būs uzticama.\u003C\u002Fp>",{"id":6852,"url":6853,"size":6854,"type":573,"width":1689,"height":1690,"filename":6855,"mime_type":318},"7be8416a-a6fd-4026-8c7e-c04665a8da2e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7be8416a-a6fd-4026-8c7e-c04665a8da2e\u002Ftranslations\u002Flv\u002Ferp-un-crm.webp",115978,"erp-un-crm.webp","Kad nepieciešama individuāla API integrācija?",{"text":6858,"image":199,"heading_h2":6859},"\u003Cp>Automatizācija dažādos projektos var nozīmēt pilnīgi atšķirīgas lietas.\u003C\u002Fp>\u003Cp>\u003Cstrong>Addores\u003C\u002Fstrong> projektā Omniva integrācija palīdzēja automatizēt pakomātu sūtījumu etiķešu sagatavošanu.\u003C\u002Fp>\u003Cp>\u003Cstrong>Bluetti\u003C\u002Fstrong> e-komercijas projektā tika izmantotas XML produktu datu plūsmas uz Salidzini.lv, 220.lv un KurPirkt.lv.\u003C\u002Fp>\u003Cp>\u003Cstrong>Swim\u003C\u002Fstrong> projektā tika ieviesta vairāku noliktavu atlikumu pārvaldība Latvijas un Igaunijas tirgum.\u003C\u002Fp>\u003Cp>\u003Cstrong>Vedam\u003C\u002Fstrong> projektā vienā digitālajā vidē tika apvienota produktu pārdošana, pārcelšanās kastu noma un pakalpojumu pieteikšana, papildinot risinājumu ar CRM, Google API adrešu ievadi un automatizētu klientu komunikāciju.\u003C\u002Fp>\u003Cp>Plašāk par šo risinājumu lasiet Brandsite rakstā par to, {kā vienā e-komercijas sistēmā apvienot pārdošanu, nomu un CRM{\u002Fblogs\u002Fe-komercija-pardosana-noma-crm\u002F}}.\u003C\u002Fp>\u003Cp>Šie piemēri parāda, ka \u003Cstrong>e-komercijas automatizācija nav viena konkrēta funkcija\u003C\u002Fstrong>. Tā ir konkrētā uzņēmuma procesa sakārtošana.\u003C\u002Fp>","E-komercijas automatizācijas piemēri Brandsite projektos",{"text":6861,"image":199,"heading_h2":6862},"\u003Cp>Pirms tehniskās izstrādes ir vērts sagatavot atbildes uz dažiem praktiskiem jautājumiem.\u003C\u002Fp>\u003Ch3>1. Kur šobrīd glabājas produktu dati?\u003C\u002Fh3>\u003Cp>ERP, interneta veikalā, Excel failā, pie piegādātāja vai vairākās vietās?\u003C\u002Fp>\u003Ch3>2. Kurš avots ir galvenais?\u003C\u002Fh3>\u003Cp>Ja cena atšķiras divās sistēmās, kurai no tām jāuzticas?\u003C\u002Fp>\u003Ch3>3. Kas notiek pēc jauna pasūtījuma?\u003C\u002Fh3>\u003Cp>Pierakstiet procesu soli pa solim līdz brīdim, kad klients saņem preci.\u003C\u002Fp>\u003Ch3>4. Kuras darbības komanda dara manuāli?\u003C\u002Fh3>\u003Cp>Īpaši atzīmējiet datu pārrakstīšanu un atkārtotu pārbaudīšanu.\u003C\u002Fp>\u003Ch3>5. 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Atkarībā no konkrētās ERP un tās tehniskajām iespējām iespējams sinhronizēt produktus, cenas, atlikumus, klientu un pasūtījumu informāciju, kā arī citus uzņēmumam nepieciešamos datus.\u003C\u002Fp>\u003Ch3>Vai interneta veikalam nepieciešama CRM integrācija?\u003C\u002Fh3>\u003Cp>Ne vienmēr. CRM integrācija ir lietderīga, ja interneta veikala klientu vai pieprasījumu dati nepieciešami pārdošanas, klientu apkalpošanas vai mārketinga procesā.\u003C\u002Fp>\u003Ch3>Vai WooCommerce var savienot ar ERP un CRM?\u003C\u002Fh3>\u003Cp>Daudzos gadījumos - jā. Konkrētais risinājums ir atkarīgs no izmantoto sistēmu API, datu struktūras un biznesa procesa.\u003C\u002Fp>\u003Ch3>Vai visas e-komercijas darbības vajag automatizēt?\u003C\u002Fh3>\u003Cp>Nē. 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Ko pārbaudīt portfolio, piedāvājumā, SEO, tehnoloģijās, īpašumtiesībās un atbalstā.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fblogs\u002Fka-izveleties-majaslapas-izstrades-uznemumu\u002F\",\n            \"inLanguage\": \"lv\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fblogs\u002Fka-izveleties-majaslapas-izstrades-uznemumu\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb4dbed17-9dbf-4cec-9d88-2b0ed7f55019\u002Ftranslations\u002Flv\u002Fmajaslapas-izstrades-agenturas-izveles-kriteriji.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb2305d82-3230-4109-82c2-068b9458579d\u002Ftranslations\u002Flv\u002Fka-izveleties-majaslapas-izstrades-agenturu.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F33333d47-417c-48d6-bfe5-ade9d241c605\u002Ftranslations\u002Flv\u002Fmajaslapas-izstrades-piedavajumu-salidzinajums.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd9d05863-41f1-4f66-a379-52aadf83dcd8\u002Ftranslations\u002Flv\u002Fprofesionals-web-izstrades-process.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Bizness\",\n                \"Web\"\n            ],\n            \"keywords\": \"Bizness, Web\",\n            \"articleBody\": \"Mājaslapas izstrādes uzņēmumu nevajadzētu izvēlēties tikai pēc portfolio dizaina vai zemākās cenas. Biznesa projektā svarīgi saprast, vai partneris spēj izprast uzņēmuma mērķus, izplānot lietotāja ceļu, pamatot tehnoloģiju izvēli un nodrošināt risinājumu, kuru būs iespējams uzturēt un attīstīt arī pēc publicēšanas. Pirms izvēles ir vērts pārbaudīt vismaz: vai uzņēmums saprot jūsu biznesa mērķi; vai portfolio ir līdzīga mēroga un sarežģītības projekti; kā notiek izpēte, UX\u002FUI un tehniskā izstrāde; kas tieši ir iekļauts piedāvājumā; kā tiek risināts SEO, analītika, testēšana un veiktspēja; kam pēc projekta būs pieejamas mājaslapas, domēna, hostinga un citu sistēmu piekļuves; kā tiek nodrošinātas licences un to atjaunošana; kas notiks pēc mājaslapas publicēšanas. Labs web izstrādes partneris ne tikai izpilda tehnisko uzdevumu, bet palīdz saprast, kāds risinājums biznesam patiesībā ir nepieciešams. Pirms meklēt aģentūru, definējiet mājaslapas biznesa uzdevumu Pirmais jautājums nav: “Kas mums uztaisīs skaistāko mājaslapu?” Daudz svarīgāk ir saprast: “Ko jaunajai mājaslapai jāpalīdz sasniegt?” Vienam uzņēmumam mērķis būs palielināt kvalitatīvu klientu pieprasījumu skaitu. Citam - strukturēt sarežģītu pakalpojumu piedāvājumu, ienākt jaunā tirgū, savienot kontaktformas ar CRM vai aizstāt novecojušu tehnisko risinājumu. Pirms sarunām ar aģentūrām definējiet: Jautājums Piemērs Galvenais mērķis Pieprasījumi, pārdošana, rezervācijas, investoru piesaiste Mērķauditorija B2B, B2C, vairāki tirgi vai klientu segmenti Nepieciešamā funkcionalitāte Formas, katalogs, rezervācijas, klientu zona, integrācijas Valodas un tirgi Latvija, Baltija, DACH, Skandināvija u.c. Esošās sistēmas CRM, ERP, noliktava, e-pasta rīki, analītika Turpmākā attīstība Jaunas valodas, funkcijas, landing pages, integrācijas Jo skaidrāks biznesa uzdevums, jo vieglāk salīdzināt dažādu aģentūru piedāvājumus. Mājaslapas izstrādes aģentūra, frīlanseris vai specializēts izstrādes uzņēmums? Nav viena pareizā sadarbības modeļa visiem projektiem. Nelielam projektam var pietikt ar pieredzējušu frīlanseri. Plašākam biznesa projektam var būt nepieciešama komanda, kurā atsevišķi pieejamas UX\u002FUI, programmēšanas, SEO, projekta vadības un integrāciju kompetences. Sadarbības modelis Var būt piemērots, ja Frīlanseris Projekts ir salīdzinoši neliels un nepieciešama viena galvenā kompetence Web aģentūra Nepieciešama stratēģija, dizains, programmēšana, SEO un projekta vadība Specializēts izstrādes uzņēmums Projektā ir sarežģīta funkcionalitāte, integrācijas, datu apstrāde vai web aplikācijas loģika Svarīgi ir nevis uzņēmuma darbinieku skaits, bet tas, vai konkrētajam projektam ir pieejamas nepieciešamās kompetences un skaidri sadalīta atbildība. Kā pareizi vērtēt web izstrādes uzņēmuma portfolio? Portfolio nevajadzētu vērtēt tikai pēc tā, vai jums patīk vizuālais dizains. Daudz vērtīgāk ir apskatīt: kāda bija projekta sākotnējā problēma; kāds risinājums tika izstrādāts; cik sarežģīta bija funkcionalitāte; kādas sistēmas tika integrētas; vai mājaslapa darbojas labi mobilajā vidē; vai projekts ir līdzīgs jūsu projektam pēc mēroga, ne tikai nozares; vai pieejams reāls projekta apraksts, ne tikai dizaina screenshot. Piemēram, ja jums nepieciešama B2B mājaslapa ar vairākām valodām un CRM integrāciju, vērtīgāks būs līdzīgs realizēts projekts nekā ļoti skaists viena produkta landing page. Arī viena nozare ne vienmēr ir svarīgākais kritērijs. Dažkārt daudz vērtīgāka ir pieredze ar līdzīgu biznesa problēmu. Brandsite {Roofmaster projekta piemērs{\u002Fblogs\u002Fmajaslapas-parstrukturesana-roofmaster-seo-no-30-pozicijas-lidz-top-5\u002F}} parāda projektu ar vairākiem domēniem, valodām, CRM integrāciju un SEO struktūras pārveidi. Šāds piemērs ļauj vērtēt ne tikai dizainu, bet arī projekta arhitektūras sarežģītību. Kādus jautājumus uzdot mājaslapas izstrādes aģentūrai? Pirms līguma parakstīšanas nav nepieciešams pašiem kļūt par programmētājiem. Taču aģentūrai vajadzētu spēt saprotami atbildēt uz būtiskiem jautājumiem. 1. Kā jūs izpētīsiet mūsu biznesu pirms dizaina? Labs process nesākas Figma failā. Noskaidrojiet, vai pirms dizaina tiek analizēti: uzņēmuma mērķi; auditorija; konkurenti; esošā mājaslapa; pakalpojumu struktūra; klienta ceļš; SEO iespējas; nepieciešamās integrācijas. 2. Kas tieši būs iekļauts projekta apjomā? Divi piedāvājumi ar nosaukumu “mājaslapas izstrāde” var būt ļoti atšķirīgi. Vienā var būt iekļauta izpēte, struktūra, individuāls UX\u002FUI, programmēšana, SEO, analītika, migrācija un apmācība. Citā - tikai gatavas tēmas pielāgošana. Tāpēc svarīgs ir ne tikai cipars piedāvājuma beigās, bet darba saturs. 3. Kā tiks izvēlēta tehnoloģija? Aģentūrai jāspēj izskaidrot, kāpēc konkrētajam projektam tiek piedāvāts WordPress, Laravel, Shopify vai cita tehnoloģija. Ja nepieciešama pārvaldāma uzņēmuma mājaslapa ar satura sadaļām, daudzvalodību un integrācijām, piemērota var būt {WordPress izstrāde{\u002Fpakalpojumi\u002Fwordpress-izstrade\u002F}}. Ja nepieciešami lietotāju konti, sarežģīta biznesa loģika, datu apstrāde vai klientu portāls, jāvērtē {web aplikāciju izstrāde{\u002Fpakalpojumi\u002Fweb-aplikaciju-izstrade\u002F}}. Tehnoloģija ir instruments, nevis projekta mērķis. 4. Kā mājaslapā tiks plānots SEO? SEO nevajadzētu sākt pēc dizaina un izstrādes pabeigšanas. Jau sākumā jādomā par: lapu hierarhiju; pakalpojumu struktūru; URL; virsrakstiem; iekšējām saitēm; mobilās versijas kvalitāti; veiktspēju; indeksāciju; migrācijas gadījumā - 301 novirzīšanām. {Mājaslapas izstrādes{\u002Fpakalpojumi\u002Fmajaslapas-izstrade\u002F}} projektā SEO struktūru ir daudz vienkāršāk izplānot pirms publicēšanas, nevis labot pēc tam. Ja projektam nepieciešama padziļināta esošās redzamības izvērtēšana, var būt nepieciešams arī {SEO audits un optimizācija{\u002Fpakalpojumi\u002Fseo-audits-un-optimizacija\u002F}}. 5. Kā tiks mērīti rezultāti? Jautājiet, vai projektā paredzēti: GA4; Google Tag Manager; galvenie konversiju notikumi; kontaktformu iesniegumi; telefona vai e-pasta klikšķi; Search Console; vajadzības gadījumā reklāmu tracking. “Mums būs jau...\",\n            \"wordCount\": 1153,\n            \"timeRequired\": \"PT9M\",\n            \"datePublished\": \"2026-10-15T11:24:37+00:00\",\n            \"dateModified\": \"2026-10-15T11:24:37+00:00\"\n        }\n    ]\n}",{"hero":6964,"sections":6968},{"text":6965,"image":6966},"\u003Cp>Mājaslapas izstrādes uzņēmumu nevajadzētu izvēlēties tikai pēc portfolio dizaina vai zemākās cenas. Biznesa projektā svarīgi saprast, vai partneris spēj izprast uzņēmuma mērķus, izplānot lietotāja ceļu, pamatot tehnoloģiju izvēli un nodrošināt risinājumu, kuru būs iespējams uzturēt un attīstīt arī pēc publicēšanas.\u003C\u002Fp>\u003Cp>Pirms izvēles ir vērts pārbaudīt vismaz:\u003C\u002Fp>\u003Cul>\u003Cli>vai uzņēmums saprot jūsu biznesa mērķi;\u003C\u002Fli>\u003Cli>vai portfolio ir līdzīga mēroga un sarežģītības projekti;\u003C\u002Fli>\u003Cli>kā notiek izpēte, UX\u002FUI un tehniskā izstrāde;\u003C\u002Fli>\u003Cli>kas tieši ir iekļauts piedāvājumā;\u003C\u002Fli>\u003Cli>kā tiek risināts SEO, analītika, testēšana un veiktspēja;\u003C\u002Fli>\u003Cli>kam pēc projekta būs pieejamas mājaslapas, domēna, hostinga un citu sistēmu piekļuves;\u003C\u002Fli>\u003Cli>kā tiek nodrošinātas licences un to atjaunošana;\u003C\u002Fli>\u003Cli>kas notiks pēc mājaslapas publicēšanas.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Labs web izstrādes partneris ne tikai izpilda tehnisko uzdevumu, bet palīdz saprast, \u003Cstrong>kāds risinājums biznesam patiesībā ir nepieciešams\u003C\u002Fstrong>.\u003C\u002Fp>",{"id":6927,"url":6967,"size":6947,"type":573,"width":1689,"height":1690,"filename":6931,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb4dbed17-9dbf-4cec-9d88-2b0ed7f55019\u002Ftranslations\u002Flv\u002Fmajaslapas-izstrades-agenturas-izveles-kriteriji.webp",[6969,6972,6975,6983,6986,6994,7002,7005,7008,7011,7013],{"text":6970,"image":199,"heading_h2":6971},"\u003Cp>Pirmais jautājums nav:\u003C\u002Fp>\u003Cp>\u003Cstrong>“Kas mums uztaisīs skaistāko mājaslapu?”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Daudz svarīgāk ir saprast:\u003C\u002Fp>\u003Cp>\u003Cstrong>“Ko jaunajai mājaslapai jāpalīdz sasniegt?”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Vienam uzņēmumam mērķis būs palielināt kvalitatīvu klientu pieprasījumu skaitu. Citam - strukturēt sarežģītu pakalpojumu piedāvājumu, ienākt jaunā tirgū, savienot kontaktformas ar CRM vai aizstāt novecojušu tehnisko risinājumu.\u003C\u002Fp>\u003Cp>Pirms sarunām ar aģentūrām definējiet:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Jautājums\u003C\u002Fth>\u003Cth>Piemērs\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Galvenais mērķis\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Pieprasījumi, pārdošana, rezervācijas, investoru piesaiste\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Mērķauditorija\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>B2B, B2C, vairāki tirgi vai klientu segmenti\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Nepieciešamā funkcionalitāte\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Formas, katalogs, rezervācijas, klientu zona, integrācijas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Valodas un tirgi\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Latvija, Baltija, DACH, Skandināvija u.c.\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Esošās sistēmas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>CRM, ERP, noliktava, e-pasta rīki, analītika\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Turpmākā attīstība\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Jaunas valodas, funkcijas, landing pages, integrācijas\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Jo skaidrāks biznesa uzdevums, jo vieglāk salīdzināt dažādu aģentūru piedāvājumus.\u003C\u002Fp>","Pirms meklēt aģentūru, definējiet mājaslapas biznesa uzdevumu",{"text":6973,"image":199,"heading_h2":6974},"\u003Cp>Nav viena pareizā sadarbības modeļa visiem projektiem.\u003C\u002Fp>\u003Cp>Nelielam projektam var pietikt ar pieredzējušu frīlanseri. Plašākam biznesa projektam var būt nepieciešama komanda, kurā atsevišķi pieejamas UX\u002FUI, programmēšanas, SEO, projekta vadības un integrāciju kompetences.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Sadarbības modelis\u003C\u002Fth>\u003Cth>Var būt piemērots, ja\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Frīlanseris\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Projekts ir salīdzinoši neliels un nepieciešama viena galvenā kompetence\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Web aģentūra\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nepieciešama stratēģija, dizains, programmēšana, SEO un projekta vadība\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Specializēts izstrādes uzņēmums\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Projektā ir sarežģīta funkcionalitāte, integrācijas, datu apstrāde vai web aplikācijas loģika\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Svarīgi ir nevis uzņēmuma darbinieku skaits, bet tas, \u003Cstrong>vai konkrētajam projektam ir pieejamas nepieciešamās kompetences un skaidri sadalīta atbildība\u003C\u002Fstrong>.\u003C\u002Fp>","Mājaslapas izstrādes aģentūra, frīlanseris vai specializēts izstrādes uzņēmums?",{"text":6976,"image":6977,"heading_h2":6982},"\u003Cp>Portfolio nevajadzētu vērtēt tikai pēc tā, vai jums patīk vizuālais dizains.\u003C\u002Fp>\u003Cp>Daudz vērtīgāk ir apskatīt:\u003C\u002Fp>\u003Cul>\u003Cli>kāda bija projekta sākotnējā problēma;\u003C\u002Fli>\u003Cli>kāds risinājums tika izstrādāts;\u003C\u002Fli>\u003Cli>cik sarežģīta bija funkcionalitāte;\u003C\u002Fli>\u003Cli>kādas sistēmas tika integrētas;\u003C\u002Fli>\u003Cli>vai mājaslapa darbojas labi mobilajā vidē;\u003C\u002Fli>\u003Cli>vai projekts ir līdzīgs jūsu projektam pēc mēroga, ne tikai nozares;\u003C\u002Fli>\u003Cli>vai pieejams reāls projekta apraksts, ne tikai dizaina screenshot.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Piemēram, ja jums nepieciešama B2B mājaslapa ar vairākām valodām un CRM integrāciju, vērtīgāks būs līdzīgs realizēts projekts nekā ļoti skaists viena produkta landing page.\u003C\u002Fp>\u003Cp>Arī viena nozare ne vienmēr ir svarīgākais kritērijs. Dažkārt daudz vērtīgāka ir pieredze ar \u003Cstrong>līdzīgu biznesa problēmu\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Brandsite {Roofmaster projekta piemērs{\u002Fblogs\u002Fmajaslapas-parstrukturesana-roofmaster-seo-no-30-pozicijas-lidz-top-5\u002F}} parāda projektu ar vairākiem domēniem, valodām, CRM integrāciju un SEO struktūras pārveidi. Šāds piemērs ļauj vērtēt ne tikai dizainu, bet arī projekta arhitektūras sarežģītību.\u003C\u002Fp>",{"id":6978,"url":6979,"size":6980,"type":573,"width":1689,"height":1690,"filename":6981,"mime_type":318},"b2305d82-3230-4109-82c2-068b9458579d","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb2305d82-3230-4109-82c2-068b9458579d\u002Ftranslations\u002Flv\u002Fka-izveleties-majaslapas-izstrades-agenturu.webp",220410,"ka-izveleties-majaslapas-izstrades-agenturu.webp","Kā pareizi vērtēt web izstrādes uzņēmuma portfolio?",{"text":6984,"image":199,"heading_h2":6985},"\u003Cp>Pirms līguma parakstīšanas nav nepieciešams pašiem kļūt par programmētājiem.\u003C\u002Fp>\u003Cp>Taču aģentūrai vajadzētu spēt saprotami atbildēt uz būtiskiem jautājumiem.\u003C\u002Fp>\u003Ch3>1. Kā jūs izpētīsiet mūsu biznesu pirms dizaina?\u003C\u002Fh3>\u003Cp>Labs process nesākas Figma failā.\u003C\u002Fp>\u003Cp>Noskaidrojiet, vai pirms dizaina tiek analizēti:\u003C\u002Fp>\u003Cul>\u003Cli>uzņēmuma mērķi;\u003C\u002Fli>\u003Cli>auditorija;\u003C\u002Fli>\u003Cli>konkurenti;\u003C\u002Fli>\u003Cli>esošā mājaslapa;\u003C\u002Fli>\u003Cli>pakalpojumu struktūra;\u003C\u002Fli>\u003Cli>klienta ceļš;\u003C\u002Fli>\u003Cli>SEO iespējas;\u003C\u002Fli>\u003Cli>nepieciešamās integrācijas.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>2. Kas tieši būs iekļauts projekta apjomā?\u003C\u002Fh3>\u003Cp>Divi piedāvājumi ar nosaukumu “mājaslapas izstrāde” var būt ļoti atšķirīgi.\u003C\u002Fp>\u003Cp>Vienā var būt iekļauta izpēte, struktūra, individuāls UX\u002FUI, programmēšana, SEO, analītika, migrācija un apmācība.\u003C\u002Fp>\u003Cp>Citā - tikai gatavas tēmas pielāgošana.\u003C\u002Fp>\u003Cp>Tāpēc svarīgs ir ne tikai cipars piedāvājuma beigās, bet \u003Cstrong>darba saturs\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>3. Kā tiks izvēlēta tehnoloģija?\u003C\u002Fh3>\u003Cp>Aģentūrai jāspēj izskaidrot, kāpēc konkrētajam projektam tiek piedāvāts WordPress, Laravel, Shopify vai cita tehnoloģija.\u003C\u002Fp>\u003Cp>Ja nepieciešama pārvaldāma uzņēmuma mājaslapa ar satura sadaļām, daudzvalodību un integrācijām, piemērota var būt {WordPress izstrāde{\u002Fpakalpojumi\u002Fwordpress-izstrade\u002F}}.\u003C\u002Fp>\u003Cp>Ja nepieciešami lietotāju konti, sarežģīta biznesa loģika, datu apstrāde vai klientu portāls, jāvērtē {web aplikāciju izstrāde{\u002Fpakalpojumi\u002Fweb-aplikaciju-izstrade\u002F}}.\u003C\u002Fp>\u003Cp>Tehnoloģija ir instruments, nevis projekta mērķis.\u003C\u002Fp>\u003Ch3>4. Kā mājaslapā tiks plānots SEO?\u003C\u002Fh3>\u003Cp>SEO nevajadzētu sākt pēc dizaina un izstrādes pabeigšanas.\u003C\u002Fp>\u003Cp>Jau sākumā jādomā par:\u003C\u002Fp>\u003Cul>\u003Cli>lapu hierarhiju;\u003C\u002Fli>\u003Cli>pakalpojumu struktūru;\u003C\u002Fli>\u003Cli>URL;\u003C\u002Fli>\u003Cli>virsrakstiem;\u003C\u002Fli>\u003Cli>iekšējām saitēm;\u003C\u002Fli>\u003Cli>mobilās versijas kvalitāti;\u003C\u002Fli>\u003Cli>veiktspēju;\u003C\u002Fli>\u003Cli>indeksāciju;\u003C\u002Fli>\u003Cli>migrācijas gadījumā - 301 novirzīšanām.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>{Mājaslapas izstrādes{\u002Fpakalpojumi\u002Fmajaslapas-izstrade\u002F}} projektā SEO struktūru ir daudz vienkāršāk izplānot pirms publicēšanas, nevis labot pēc tam.\u003C\u002Fp>\u003Cp>Ja projektam nepieciešama padziļināta esošās redzamības izvērtēšana, var būt nepieciešams arī {SEO audits un optimizācija{\u002Fpakalpojumi\u002Fseo-audits-un-optimizacija\u002F}}.\u003C\u002Fp>\u003Ch3>5. Kā tiks mērīti rezultāti?\u003C\u002Fh3>\u003Cp>Jautājiet, vai projektā paredzēti:\u003C\u002Fp>\u003Cul>\u003Cli>GA4;\u003C\u002Fli>\u003Cli>Google Tag Manager;\u003C\u002Fli>\u003Cli>galvenie konversiju notikumi;\u003C\u002Fli>\u003Cli>kontaktformu iesniegumi;\u003C\u002Fli>\u003Cli>telefona vai e-pasta klikšķi;\u003C\u002Fli>\u003Cli>Search Console;\u003C\u002Fli>\u003Cli>vajadzības gadījumā reklāmu tracking.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>“Mums būs jauna mājaslapa” nav mērāms biznesa rezultāts.\u003C\u002Fp>\u003Ch3>6. Kā tiks pārbaudīta mājaslapas kvalitāte pirms publicēšanas?\u003C\u002Fh3>\u003Cp>Pirms publicēšanas noskaidrojiet, kā tiks pārbaudīta:\u003C\u002Fp>\u003Cul>\u003Cli>funkcionalitāte;\u003C\u002Fli>\u003Cli>kontaktformas;\u003C\u002Fli>\u003Cli>mobilās ierīces;\u003C\u002Fli>\u003Cli>dažādi pārlūki;\u003C\u002Fli>\u003Cli>galvenie lietotāju ceļi;\u003C\u002Fli>\u003Cli>veiktspēja;\u003C\u002Fli>\u003Cli>analītikas notikumi;\u003C\u002Fli>\u003Cli>integrācijas.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Biznesam svarīgā projektā testēšanai nevajadzētu būt tikai pēdējai vizuālai pārbaudei.\u003C\u002Fp>\u003Cp>Ja tiek apstrādāti klientu dati vai izmantotas ārējās integrācijas, jābūt skaidram arī tam, kā tiek risinātas piekļuves, drošība, rezerves kopijas un atjauninājumi.\u003C\u002Fp>\u003Ch3>7. Kas pēc projekta būs uzņēmuma kontrolē?\u003C\u002Fh3>\u003Cp>Šis jautājums bieži tiek uzdots pārāk vēlu.\u003C\u002Fp>\u003Cp>Pirms sadarbības precizējiet:\u003C\u002Fp>\u003Cul>\u003Cli>kam pieder domēns;\u003C\u002Fli>\u003Cli>kam pieder hostinga konts;\u003C\u002Fli>\u003Cli>kas saņem CMS administratora piekļuvi;\u003C\u002Fli>\u003Cli>vai uzņēmumam ir pieeja dizaina failiem;\u003C\u002Fli>\u003Cli>vai uzņēmumam ir pieeja kodam, ja tas ir paredzēts projekta modelī;\u003C\u002Fli>\u003Cli>kas nodrošina maksas spraudņu un citu rīku licences;\u003C\u002Fli>\u003Cli>kas sedz licenču atjaunošanas izmaksas;\u003C\u002Fli>\u003Cli>kas ar licencēm notiek, ja sadarbība ar aģentūru tiek pārtraukta.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ne katru licenci iespējams vienkārši nodot klientam, tāpēc svarīgākais ir \u003Cstrong>skaidrs atbildības modelis\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>8. Kas notiks pēc mājaslapas publicēšanas?\u003C\u002Fh3>\u003Cp>Noskaidrojiet:\u003C\u002Fp>\u003Cul>\u003Cli>vai ir garantijas periods;\u003C\u002Fli>\u003Cli>kā tiek pieteiktas kļūdas;\u003C\u002Fli>\u003Cli>vai pieejama uzturēšana;\u003C\u002Fli>\u003Cli>kāds ir paredzamais reakcijas laiks;\u003C\u002Fli>\u003Cli>kā tiek novērtētas jaunas funkcijas;\u003C\u002Fli>\u003Cli>vai uzņēmuma komanda saņems CMS apmācību.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Web projekts nebeidzas publicēšanas dienā.\u003C\u002Fp>","Kādus jautājumus uzdot mājaslapas izstrādes aģentūrai?",{"text":6987,"image":6988,"heading_h2":6993},"\u003Cp>Salīdzinot aģentūras, neveidojiet tabulu tikai ar divām rindām:\u003C\u002Fp>\u003Cp>\u003Cstrong>Aģentūra A - 4 000 EUR\u003Cbr \u002F> Aģentūra B - 6 000 EUR\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Vispirms pārbaudiet, vai abas cenas vispār attiecas uz vienādu darba apjomu.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Pozīcija\u003C\u002Fth>\u003Cth>Aģentūra A\u003C\u002Fth>\u003Cth>Aģentūra B\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Izpēte un stratēģija\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Sitemap \u002F informācijas arhitektūra\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>SEO atslēgvārdu izpēte\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Individuāls UX\u002FUI\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Mobilie dizaina skati\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>CMS\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Satura ievade \u002F migrācija\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Daudzvalodība\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>CRM \u002F API integrācijas\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>GA4 \u002F GTM \u002F konversijas\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Tehniskais SEO\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>301 novirzīšanas\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Hostings \u002F serveris\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Licences un maksas rīki\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Drošība \u002F rezerves kopijas\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Testēšana\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>CMS apmācība\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Garantija\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Atbalsts pēc publicēšanas \u002F reakcijas laiks\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003Ctd>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Tieši šīs detaļas var padarīt divus šķietami līdzīgus piedāvājumus ekonomiski ļoti atšķirīgus.\u003C\u002Fp>\u003Cp>Ja vienā piedāvājumā ir iekļauta stratēģija, individuāls dizains, SEO, analītika, migrācija un testēšana, bet otrā tikai programmēšana pēc klienta sagatavota dizaina, cenu starpība pati par sevi neko daudz nepasaka.\u003C\u002Fp>\u003Cp>Plašāk par izmaksām un to, kas var būt iekļauts piedāvājumā, lasiet rakstā par {mājaslapas izstrādes cenu{\u002Fblogs\u002Fmajaslapas-izstrades-cena-2026\u002F}}.\u003C\u002Fp>",{"id":6989,"url":6990,"size":6991,"type":573,"width":1689,"height":1690,"filename":6992,"mime_type":318},"33333d47-417c-48d6-bfe5-ade9d241c605","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F33333d47-417c-48d6-bfe5-ade9d241c605\u002Ftranslations\u002Flv\u002Fmajaslapas-izstrades-piedavajumu-salidzinajums.webp",199958,"majaslapas-izstrades-piedavajumu-salidzinajums.webp","Kā salīdzināt divus mājaslapas izstrādes piedāvājumus?",{"text":6995,"image":6996,"heading_h2":7001},"\u003Cp>Precīzi posmi dažādās aģentūrās atšķirsies, taču biznesa projektā vajadzētu būt saprotamam procesam no izpētes līdz nodošanai.\u003C\u002Fp>\u003Ch3>1. Izpēte un prasību definēšana\u003C\u002Fh3>\u003Cp>Biznesa mērķi, auditorija, konkurenti, esošās problēmas, funkcionalitāte un integrācijas.\u003C\u002Fp>\u003Ch3>2. Struktūra un lietotāja ceļš\u003C\u002Fh3>\u003Cp>Sitemap, pakalpojumu hierarhija, navigācija, CTA un galvenie konversijas ceļi.\u003C\u002Fp>\u003Ch3>3. UX\u002FUI dizains\u003C\u002Fh3>\u003Cp>Wireframes, vizuālā sistēma, desktop un mobile skati.\u003C\u002Fp>\u003Ch3>4. Izstrāde\u003C\u002Fh3>\u003Cp>Frontend, backend, CMS, formas, integrācijas un analītika.\u003C\u002Fp>\u003Ch3>5. Testēšana\u003C\u002Fh3>\u003Cp>Funkcionalitāte, mobilās ierīces, pārlūki, formas, tracking, integrācijas un veiktspēja.\u003C\u002Fp>\u003Ch3>6. Publicēšana un nodošana\u003C\u002Fh3>\u003Cp>Domēns, serveris, pāradresācijas, indeksācija, piekļuves un apmācība.\u003C\u002Fp>\u003Ch3>7. Uzturēšana un attīstība\u003C\u002Fh3>\u003Cp>Drošība, atjauninājumi, SEO, CRO un jaunas funkcijas.\u003C\u002Fp>\u003Cp>Svarīgi jau sākumā vienoties arī par projekta vadību:\u003C\u002Fp>\u003Cul>\u003Cli>kurš ir projekta vadītājs;\u003C\u002Fli>\u003Cli>kādā kanālā notiek komunikācija;\u003C\u002Fli>\u003Cli>kurš no klienta puses pieņem lēmumus;\u003C\u002Fli>\u003Cli>kā tiek apstiprināti projekta posmi;\u003C\u002Fli>\u003Cli>cik ātri abām pusēm jāsniedz atgriezeniskā saite.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Jo skaidrāks process pirms līguma, jo mazāk situāciju, kur projekta vidū klientam un aģentūrai ir atšķirīgs priekšstats par to, kas jānodod.\u003C\u002Fp>",{"id":6997,"url":6998,"size":6999,"type":573,"width":1689,"height":1690,"filename":7000,"mime_type":318},"d9d05863-41f1-4f66-a379-52aadf83dcd8","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd9d05863-41f1-4f66-a379-52aadf83dcd8\u002Ftranslations\u002Flv\u002Fprofesionals-web-izstrades-process.webp",235018,"profesionals-web-izstrades-process.webp","Kādam jābūt profesionālam web izstrādes procesam?",{"text":7003,"image":199,"heading_h2":7004},"\u003Cp>Labs tehniskais partneris ir svarīgs, bet tikpat svarīgi ir skaidri vienoties par projektu.\u003C\u002Fp>\u003Cp>Līgumā vai projekta specifikācijā vajadzētu būt saprotamam:\u003C\u002Fp>\u003Cul>\u003Cli>projekta apjomam;\u003C\u002Fli>\u003Cli>nodevumiem;\u003C\u002Fli>\u003Cli>termiņiem;\u003C\u002Fli>\u003Cli>projekta posmiem;\u003C\u002Fli>\u003Cli>maksājumu kārtībai;\u003C\u002Fli>\u003Cli>labojumu procesam;\u003C\u002Fli>\u003Cli>tam, kas tiek uzskatīts par papildu darbu;\u003C\u002Fli>\u003Cli>pieņemšanas kritērijiem;\u003C\u002Fli>\u003Cli>garantijai;\u003C\u002Fli>\u003Cli>intelektuālā īpašuma un piekļuves jautājumiem;\u003C\u002Fli>\u003Cli>licenču atbildībai;\u003C\u002Fli>\u003Cli>atbalstam pēc publicēšanas.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Īpaši svarīgi ir saprast, kas notiek, ja projekta laikā rodas jaunas prasības.\u003C\u002Fp>\u003Cp>“Viss nepieciešamais” nav pietiekami precīzs projekta apjoma apraksts.\u003C\u002Fp>","Ko pārbaudīt līgumā pirms mājaslapas izstrādes?",{"text":7006,"image":199,"heading_h2":7007},"\u003Cp>Viens atsevišķs punkts vēl nenozīmē, ka sadarbība būs slikta. Taču vairāku pazīmju kombinācija ir iemesls uzdot papildu jautājumus.\u003C\u002Fp>\u003Ch3>Nav izpētes jautājumu\u003C\u002Fh3>\u003Cp>Ja saruna sākas tikai ar “cik lapas vajag?” un “kādas krāsas patīk?”, var nebūt pietiekami izprasts biznesa uzdevums.\u003C\u002Fp>\u003Ch3>Platforma tiek izvēlēta pirms prasību izpratnes\u003C\u002Fh3>\u003Cp>“Visiem klientiem taisām tieši uz X” nav labs arguments, ja nav zināms projekta apjoms.\u003C\u002Fp>\u003Ch3>Nav skaidrs, kas ietilpst cenā\u003C\u002Fh3>\u003Cp>Piedāvājumā jābūt saprotamam, ko uzņēmums saņem par konkrēto budžetu.\u003C\u002Fp>\u003Ch3>Portfolio rāda tikai maketus\u003C\u002Fh3>\u003Cp>Ideālā gadījumā vajadzētu būt iespējai apskatīt arī dzīvus projektus un saprast, kāda funkcionalitāte tajos izstrādāta.\u003C\u002Fp>\u003Ch3>Nav testēšanas un nodošanas procesa\u003C\u002Fh3>\u003Cp>Biznesam svarīgā mājaslapā vajadzētu būt definētai kvalitātes pārbaudei pirms publicēšanas.\u003C\u002Fp>\u003Ch3>Nav skaidrs, kam ir piekļuves\u003C\u002Fh3>\u003Cp>Domēnam, hostingam, CMS un citiem biznesam kritiskiem kontiem nevajadzētu kļūt par neskaidru jautājumu pēc projekta beigām.\u003C\u002Fp>\u003Ch3>Nav plāna pēc publicēšanas\u003C\u002Fh3>\u003Cp>Arī labi izstrādāta mājaslapa laika gaitā būs jāuztur un jāattīsta.\u003C\u002Fp>","Kādi ir galvenie brīdinājuma signāli, izvēloties web aģentūru?",{"text":7009,"image":199,"heading_h2":7010},"\u003Cp>Pirms pieņemt gala lēmumu, pārbaudiet:\u003C\u002Fp>\u003Cul>\u003Cli>Aģentūra saprot mūsu biznesa mērķi.\u003C\u002Fli>\u003Cli>Portfolio ir atbilstoša mēroga projekti.\u003C\u002Fli>\u003Cli>Piedāvājuma apjoms ir skaidrs.\u003C\u002Fli>\u003Cli>Tehnoloģiju izvēle ir pamatota.\u003C\u002Fli>\u003Cli>SEO, analītika un testēšana ir ieplānota.\u003C\u002Fli>\u003Cli>Ir skaidras piekļuves, licences un atbildības.\u003C\u002Fli>\u003Cli>Ir definēts projekta vadības process.\u003C\u002Fli>\u003Cli>Ir zināms, kas notiks pēc publicēšanas.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ja uz vairākiem no šiem jautājumiem atbildes nav skaidras, pirms līguma parakstīšanas ir vērts tās precizēt rakstiski.\u003C\u002Fp>","Ātrais kontrolsaraksts mājaslapas izstrādes uzņēmuma izvēlei",{"text":7012,"image":199,"heading_h2":6868},"\u003Ch3>Kā izvēlēties labu mājaslapas izstrādes aģentūru?\u003C\u002Fh3>\u003Cp>Vērtējiet ne tikai dizainu un cenu, bet arī pieredzi ar līdzīga mēroga projektiem, izstrādes procesu, tehnisko kompetenci, SEO pieeju, testēšanu un atbalstu pēc publicēšanas.\u003C\u002Fp>\u003Ch3>Vai izvēlēties lētāko mājaslapas izstrādes piedāvājumu?\u003C\u002Fh3>\u003Cp>Ne vienmēr. Vispirms jāpārbauda, vai piedāvājumu darba apjoms ir vienāds. Zemāka cena var nozīmēt arī mazāku izpētes, dizaina, SEO, analītikas vai testēšanas apjomu.\u003C\u002Fp>\u003Ch3>Vai WordPress ir piemērots biznesa mājaslapai?\u003C\u002Fh3>\u003Cp>Daudzos gadījumos jā. WordPress var būt piemērots uzņēmuma mājaslapai, kur svarīga ērta satura pārvaldība, daudzvalodība, SEO un iespēja risinājumu papildināt.\u003C\u002Fp>\u003Cp>Sarežģītai biznesa loģikai var būt piemērotāka individuāla web aplikācija.\u003C\u002Fp>\u003Ch3>Vai SEO jāiekļauj jau mājaslapas izstrādē?\u003C\u002Fh3>\u003Cp>Jā. 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Praktiski skaidrojam ar Vedam projekta piemēru.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fblogs\u002Fe-komercija-pardosana-noma-crm\u002F\",\n            \"inLanguage\": \"lv\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fblogs\u002Fe-komercija-pardosana-noma-crm\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F13bc2742-3525-4e5c-82cc-04e458322c4a\u002Ftranslations\u002Flv\u002Fe-komercijas-sistema-apvieno-vedam.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb7f4ffbd-627e-4538-9849-f7933e67cabd\u002Ftranslations\u002Flv\u002Finterneta-veikals-ar-nomu.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe82a1456-2e1b-4807-8114-e7ac2a3d0a3b\u002Ftranslations\u002Flv\u002Fklienta-un-datu-plusma.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F85077958-3964-46a8-a80a-c4d57a86056b\u002Ftranslations\u002Flv\u002Fvedam-e-komercijas-risinajums.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Risinājumi\"\n            ],\n            \"keywords\": \"Risinājumi\",\n            \"articleBody\": \"Ja uzņēmums vienlaikus pārdod produktus, piedāvā nomu un pieņem pakalpojumu pieteikumus, ar klasisku modeli “produkts → grozs → maksājums” bieži nepietiek. Galvenais izaicinājums nav izveidot katru funkciju atsevišķi. Sarežģītāk ir panākt, lai produkti, noma, pakalpojumi, maksājumi, CRM un klientu komunikācija strādātu kā viena sistēma. Šādā projektā svarīgākais jautājums ir: vai klientam dažādie biznesa procesi izskatās kā viens saprotams ceļš, un vai uzņēmuma komandai dati pēc tam nav manuāli jāpārnes starp vairākām sistēmām? Ja klientam viena uzdevuma atrisināšanai jāizmanto vairākas atsevišķas formas, grozi vai sistēmas, problēma bieži nav dizainā - problēma ir procesa arhitektūrā. Kā reālu piemēru apskatīsim {Vedam{\u002Fportfolio\u002Fvedam\u002F}} - pārcelšanās pakalpojumu uzņēmumu, kuram Brandsite vienā {e-komercijas risinājumā{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} apvienoja pārcelšanās pakalpojumu pieteikšanu, produktu iegādi, kastu nomu, tiešsaistes maksājumus, CRM integrāciju, Google API un automatizētu klientu komunikāciju. Ko Vedam risinājums apvienoja vienā sistēmā? Vedam bija nepieciešams vairāk nekā tipisks interneta veikals. Vienā web risinājumā tika apvienoti vairāki savstarpēji saistīti klienta un uzņēmuma procesi: pārcelšanās pakalpojuma pieteikšana; pārcelšanās kastu noma; iepakošanas un pārcelšanās piederumu iegāde; nomas un pirkuma produktu apvienošana vienā grozā; piegādes vai saņemšanas uz vietas izvēle; tiešsaistes maksājumi; CRM integrācija; Google API adrešu ievadei; automatizēta e-pastu komunikācija; produktu, pasūtījumu un maksājumu statusu administrēšana. Risinājums tika izstrādāts {WordPress vidē{\u002Fpakalpojumi\u002Fwordpress-izstrade\u002F}}, projekta izstrāde ilga aptuveni četrus mēnešus, un mājaslapa ir pieejama latviešu, angļu un krievu valodā. Sākotnējā situācija: viens uzņēmums, vairāki pārdošanas procesi Pārcelšanās uzņēmuma biznesa modelis nav klasisks e-komercijas scenārijs. Daļai klientu nepieciešams pilns pārcelšanās pakalpojums. Citi vēlas tikai iznomāt pārcelšanās kastes. Vēl citiem nepieciešami iepakošanas materiāli, kurus iespējams iegādāties. Šie scenāriji arī pārklājas. Klients, kurš piesaka pārcelšanos, var vēlēties tajā pašā procesā iznomāt kastes un iegādāties iepakošanas materiālus. Tāpēc bija jāizveido risinājums, kas savieno vairākus procesus vienā klienta ceļā. Process Ko klientam jāspēj izdarīt Kas notiek uzņēmuma pusē Pārcelšanās pakalpojums Pieteikt pārcelšanos, norādīt adreses, datumu un vajadzības Pieteikuma dati nonāk tālāk pārdošanas un klientu apkalpošanas procesā Produktu iegāde Izvēlēties un iegādāties iepakošanas un pārcelšanās piederumus Pasūtījums, maksājums un statuss tiek pārvaldīts sistēmā Kastu noma Izvēlēties nomas produktus un pievienot tos pasūtījumam Jāņem vērā nomas nosacījumi, pieejamība un atgriešanas process Viens grozs Apvienot pērkamos un nomājamos produktus vienā pasūtījumā Sistēmai jāapstrādā dažādi produktu tipi Piegāde \u002F saņemšana Izvēlēties piemērotāko saņemšanas veidu Informācija tiek nodota pasūtījuma izpildes procesam CRM Klientam nav jāveic papildu darbības Pieteikumu un klientu dati tiek izmantoti tālāk pārdošanas procesā Automatizēta komunikācija Saņemt apstiprinājumus un informāciju par nākamajiem soļiem E-pasti tiek aktivizēti pēc konkrētām darbībām Galvenais izaicinājums bija panākt, lai šie procesi klientam neizskatītos pēc vairāku atsevišķu sistēmu kopuma. Kāpēc ar tipisku e-veikala loģiku šeit nepietiek? Klasiskā e-komercijā produkta ceļš bieži ir samērā vienkāršs: produkts → daudzums → cena → grozs → maksājums Nomas produktam loģika ir cita. Produkts netiek neatgriezeniski pārdots klientam - tas tiek nodots lietošanā uz noteiktu periodu un pēc tam atgriezts. Tāpēc jāņem vērā ne tikai cena, bet arī: produkta tips; nomas nosacījumi; pieejamība; piegāde vai saņemšana; pasūtījuma statuss; atgriešanas process. Klientam šīm tehniskajām atšķirībām tomēr nevajadzētu sarežģīt pirkumu. Tieši šeit izšķiroša ir pārdomāta {lietotāja pieredze (UX){\u002Fpakalpojumi\u002Fweb-dizains-un-ux-ui-audits\u002F}}. Kā vienā sistēmā apvienot pārdošanu, nomu un pakalpojumus? Noma un pirkums vienā grozā Vedam risinājumā tika izveidota pielāgota {WooCommerce e-komercijas loģika{\u002Fpakalpojumi\u002Fwoocommerce-izstrade\u002F}}, kas ļauj iznomājamos un iegādājamos produktus apvienot vienā grozā un noformēt vienā pasūtījumā. Klientam, kurš gatavojas pārcelties, vienlaikus var būt nepieciešamas nomājamas pārcelšanās kastes, kartona kastes, ietinamā plēve un citi iepakošanas materiāli. Ja nomai un pirkumam būtu pilnīgi atsevišķi procesi, klientam būtu jāveido vairāki pasūtījumi. Pakalpojuma pieteikšana tajā pašā digitālajā vidē Vedam galvenais pakalpojums ir pārcelšanās, tāpēc viena no projekta daļām bija pielāgota pārcelšanās pieteikuma forma. Klients var norādīt nepieciešamos pakalpojumus, adreses un vēlamo datumu. Rezultātā vienā web vidē darbojas vairāki konversijas ceļi: pārcelšanās pakalpojums → pieteikums kastu noma → rezervācija vai pasūtījums produkti → e-veikala pirkums No klienta perspektīvas tā ir viena Vedam vide, nevis trīs savstarpēji nesaistīti digitālie risinājumi. CRM integrācija un datu nodošana pārdošanas procesam Klientam redzamais pirkuma vai pieteikuma process ir tikai viena sistēmas daļa. Otra sākas uzņēmuma pusē. Vedam risinājumā tika ieviesta {CRM integrācija{\u002Fpakalpojumi\u002Fbiznesa-sistemu-izstrade-un-integracijas\u002F}}, kas palīdz sasaistīt mājaslapā iegūto klienta informāciju ar tālāko pārdošanas un klientu apkalpošanas procesu. Pirms CRM integrācijas ir svarīgi definēt trīs lietas: Kādi dati tiek nosūtīti? Kurā brīdī tie tiek nosūtīti? Kas uzņēmuma komandai ar tiem jādara tālāk? Piemēram, pakalpojuma pieteikums var nodot CRM klienta kontaktinformāciju, adreses, izvēlēto pakalpojumu un pieteikuma statusu. Tas ļauj turpināt pārdošanas procesu bez manuālas datu pārrakstīšanas no formas uz citu sistēmu. Tieši datu plūsma, nevis pats uzraksts “CRM integrācija”, nosaka integrācijas praktisko vērtību. Google API adrešu ievadei Pārcelšanās pakalpojumā adre...\",\n            \"wordCount\": 1126,\n            \"timeRequired\": \"PT8M\",\n            \"datePublished\": \"2026-10-08T15:49:17+00:00\",\n            \"dateModified\": \"2026-10-08T15:49:17+00:00\"\n        }\n    ]\n}",{"hero":7096,"sections":7100},{"text":7097,"image":7098},"\u003Cp>Ja uzņēmums vienlaikus pārdod produktus, piedāvā nomu un pieņem pakalpojumu pieteikumus, ar klasisku modeli \u003Cstrong>“produkts → grozs → maksājums”\u003C\u002Fstrong> bieži nepietiek.\u003C\u002Fp>\u003Cp>Galvenais izaicinājums nav izveidot katru funkciju atsevišķi. Sarežģītāk ir panākt, lai produkti, noma, pakalpojumi, maksājumi, CRM un klientu komunikācija strādātu kā viena sistēma.\u003C\u002Fp>\u003Cp>Šādā projektā svarīgākais jautājums ir: \u003Cstrong>vai klientam dažādie biznesa procesi izskatās kā viens saprotams ceļš, un vai uzņēmuma komandai dati pēc tam nav manuāli jāpārnes starp vairākām sistēmām?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Ja klientam viena uzdevuma atrisināšanai jāizmanto vairākas atsevišķas formas, grozi vai sistēmas, problēma bieži nav dizainā - problēma ir procesa arhitektūrā.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Kā reālu piemēru apskatīsim {Vedam{\u002Fportfolio\u002Fvedam\u002F}} - pārcelšanās pakalpojumu uzņēmumu, kuram Brandsite vienā {e-komercijas risinājumā{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} apvienoja pārcelšanās pakalpojumu pieteikšanu, produktu iegādi, kastu nomu, tiešsaistes maksājumus, CRM integrāciju, Google API un automatizētu klientu komunikāciju.\u003C\u002Fp>",{"id":7059,"url":7099,"size":7079,"type":573,"width":4517,"height":7066,"filename":7063,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F13bc2742-3525-4e5c-82cc-04e458322c4a\u002Ftranslations\u002Flv\u002Fe-komercijas-sistema-apvieno-vedam.webp",[7101,7104,7112,7115,7118,7121,7124,7132,7140,7142],{"text":7102,"image":199,"heading_h2":7103},"\u003Cp>Vedam bija nepieciešams vairāk nekā tipisks interneta veikals.\u003C\u002Fp>\u003Cp>Vienā web risinājumā tika apvienoti vairāki savstarpēji saistīti klienta un uzņēmuma procesi:\u003C\u002Fp>\u003Cul>\u003Cli>pārcelšanās pakalpojuma pieteikšana;\u003C\u002Fli>\u003Cli>pārcelšanās kastu noma;\u003C\u002Fli>\u003Cli>iepakošanas un pārcelšanās piederumu iegāde;\u003C\u002Fli>\u003Cli>nomas un pirkuma produktu apvienošana vienā grozā;\u003C\u002Fli>\u003Cli>piegādes vai saņemšanas uz vietas izvēle;\u003C\u002Fli>\u003Cli>tiešsaistes maksājumi;\u003C\u002Fli>\u003Cli>CRM integrācija;\u003C\u002Fli>\u003Cli>Google API adrešu ievadei;\u003C\u002Fli>\u003Cli>automatizēta e-pastu komunikācija;\u003C\u002Fli>\u003Cli>produktu, pasūtījumu un maksājumu statusu administrēšana.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Risinājums tika izstrādāts {WordPress vidē{\u002Fpakalpojumi\u002Fwordpress-izstrade\u002F}}, projekta izstrāde ilga aptuveni četrus mēnešus, un mājaslapa ir pieejama latviešu, angļu un krievu valodā.\u003C\u002Fp>","Ko Vedam risinājums apvienoja vienā sistēmā?",{"text":7105,"image":7106,"heading_h2":7111},"\u003Cp>Pārcelšanās uzņēmuma biznesa modelis nav klasisks e-komercijas scenārijs.\u003C\u002Fp>\u003Cp>Daļai klientu nepieciešams pilns pārcelšanās pakalpojums. Citi vēlas tikai iznomāt pārcelšanās kastes. Vēl citiem nepieciešami iepakošanas materiāli, kurus iespējams iegādāties.\u003C\u002Fp>\u003Cp>Šie scenāriji arī pārklājas.\u003C\u002Fp>\u003Cp>Klients, kurš piesaka pārcelšanos, var vēlēties tajā pašā procesā iznomāt kastes un iegādāties iepakošanas materiālus.\u003C\u002Fp>\u003Cp>Tāpēc bija jāizveido risinājums, kas savieno vairākus procesus vienā klienta ceļā.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Process\u003C\u002Fth>\u003Cth>Ko klientam jāspēj izdarīt\u003C\u002Fth>\u003Cth>Kas notiek uzņēmuma pusē\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Pārcelšanās pakalpojums\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Pieteikt pārcelšanos, norādīt adreses, datumu un vajadzības\u003C\u002Ftd>\u003Ctd>Pieteikuma dati nonāk tālāk pārdošanas un klientu apkalpošanas procesā\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Produktu iegāde\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Izvēlēties un iegādāties iepakošanas un pārcelšanās piederumus\u003C\u002Ftd>\u003Ctd>Pasūtījums, maksājums un statuss tiek pārvaldīts sistēmā\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Kastu noma\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Izvēlēties nomas produktus un pievienot tos pasūtījumam\u003C\u002Ftd>\u003Ctd>Jāņem vērā nomas nosacījumi, pieejamība un atgriešanas process\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Viens grozs\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Apvienot pērkamos un nomājamos produktus vienā pasūtījumā\u003C\u002Ftd>\u003Ctd>Sistēmai jāapstrādā dažādi produktu tipi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Piegāde \u002F saņemšana\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Izvēlēties piemērotāko saņemšanas veidu\u003C\u002Ftd>\u003Ctd>Informācija tiek nodota pasūtījuma izpildes procesam\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>CRM\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Klientam nav jāveic papildu darbības\u003C\u002Ftd>\u003Ctd>Pieteikumu un klientu dati tiek izmantoti tālāk pārdošanas procesā\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Automatizēta komunikācija\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Saņemt apstiprinājumus un informāciju par nākamajiem soļiem\u003C\u002Ftd>\u003Ctd>E-pasti tiek aktivizēti pēc konkrētām darbībām\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Galvenais izaicinājums bija panākt, lai šie procesi klientam neizskatītos pēc vairāku atsevišķu sistēmu kopuma.\u003C\u002Fp>",{"id":7107,"url":7108,"size":7109,"type":573,"width":4517,"height":7066,"filename":7110,"mime_type":318},"b7f4ffbd-627e-4538-9849-f7933e67cabd","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb7f4ffbd-627e-4538-9849-f7933e67cabd\u002Ftranslations\u002Flv\u002Finterneta-veikals-ar-nomu.webp",105986,"interneta-veikals-ar-nomu.webp","Sākotnējā situācija: viens uzņēmums, vairāki pārdošanas procesi",{"text":7113,"image":199,"heading_h2":7114},"\u003Cp>Klasiskā e-komercijā produkta ceļš bieži ir samērā vienkāršs:\u003C\u002Fp>\u003Cp>\u003Cstrong>produkts → daudzums → cena → grozs → maksājums\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Nomas produktam loģika ir cita.\u003C\u002Fp>\u003Cp>Produkts netiek neatgriezeniski pārdots klientam - tas tiek nodots lietošanā uz noteiktu periodu un pēc tam atgriezts.\u003C\u002Fp>\u003Cp>Tāpēc jāņem vērā ne tikai cena, bet arī:\u003C\u002Fp>\u003Cul>\u003Cli>produkta tips;\u003C\u002Fli>\u003Cli>nomas nosacījumi;\u003C\u002Fli>\u003Cli>pieejamība;\u003C\u002Fli>\u003Cli>piegāde vai saņemšana;\u003C\u002Fli>\u003Cli>pasūtījuma statuss;\u003C\u002Fli>\u003Cli>atgriešanas process.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Klientam šīm tehniskajām atšķirībām tomēr nevajadzētu sarežģīt pirkumu. Tieši šeit izšķiroša ir pārdomāta {lietotāja pieredze (UX){\u002Fpakalpojumi\u002Fweb-dizains-un-ux-ui-audits\u002F}}.\u003C\u002Fp>","Kāpēc ar tipisku e-veikala loģiku šeit nepietiek?",{"text":7116,"image":199,"heading_h2":7117},"\u003Ch3>Noma un pirkums vienā grozā\u003C\u002Fh3>\u003Cp>Vedam risinājumā tika izveidota pielāgota {WooCommerce e-komercijas loģika{\u002Fpakalpojumi\u002Fwoocommerce-izstrade\u002F}}, kas ļauj iznomājamos un iegādājamos produktus apvienot vienā grozā un noformēt vienā pasūtījumā.\u003C\u002Fp>\u003Cp>Klientam, kurš gatavojas pārcelties, vienlaikus var būt nepieciešamas nomājamas pārcelšanās kastes, kartona kastes, ietinamā plēve un citi iepakošanas materiāli.\u003C\u002Fp>\u003Cp>Ja nomai un pirkumam būtu pilnīgi atsevišķi procesi, klientam būtu jāveido vairāki pasūtījumi.\u003C\u002Fp>\u003Ch3>Pakalpojuma pieteikšana tajā pašā digitālajā vidē\u003C\u002Fh3>\u003Cp>Vedam galvenais pakalpojums ir pārcelšanās, tāpēc viena no projekta daļām bija pielāgota pārcelšanās pieteikuma forma.\u003C\u002Fp>\u003Cp>Klients var norādīt nepieciešamos pakalpojumus, adreses un vēlamo datumu.\u003C\u002Fp>\u003Cp>Rezultātā vienā web vidē darbojas vairāki konversijas ceļi:\u003C\u002Fp>\u003Cp>\u003Cstrong>pārcelšanās pakalpojums → pieteikums\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>kastu noma → rezervācija vai pasūtījums\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>produkti → e-veikala pirkums\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>No klienta perspektīvas tā ir viena Vedam vide, nevis trīs savstarpēji nesaistīti digitālie risinājumi.\u003C\u002Fp>\u003Ch3>CRM integrācija un datu nodošana pārdošanas procesam\u003C\u002Fh3>\u003Cp>Klientam redzamais pirkuma vai pieteikuma process ir tikai viena sistēmas daļa.\u003C\u002Fp>\u003Cp>Otra sākas uzņēmuma pusē.\u003C\u002Fp>\u003Cp>Vedam risinājumā tika ieviesta {CRM integrācija{\u002Fpakalpojumi\u002Fbiznesa-sistemu-izstrade-un-integracijas\u002F}}, kas palīdz sasaistīt mājaslapā iegūto klienta informāciju ar tālāko pārdošanas un klientu apkalpošanas procesu.\u003C\u002Fp>\u003Cp>Pirms CRM integrācijas ir svarīgi definēt trīs lietas:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Kādi dati tiek nosūtīti?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Kurā brīdī tie tiek nosūtīti?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Kas uzņēmuma komandai ar tiem jādara tālāk?\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Piemēram, pakalpojuma pieteikums var nodot CRM klienta kontaktinformāciju, adreses, izvēlēto pakalpojumu un pieteikuma statusu.\u003C\u002Fp>\u003Cp>Tas ļauj turpināt pārdošanas procesu bez manuālas datu pārrakstīšanas no formas uz citu sistēmu.\u003C\u002Fp>\u003Cp>Tieši datu plūsma, nevis pats uzraksts “CRM integrācija”, nosaka integrācijas praktisko vērtību.\u003C\u002Fp>\u003Ch3>Google API adrešu ievadei\u003C\u002Fh3>\u003Cp>Pārcelšanās pakalpojumā adrese nav tikai kontaktinformācija - tā ir daļa no paša pakalpojuma.\u003C\u002Fp>\u003Cp>Klientam jānorāda, no kurienes mantas jāpārved un uz kurieni tās jānogādā.\u003C\u002Fp>\u003Cp>Vedam projektā tika izmantots \u003Cstrong>Google API adrešu ievadei\u003C\u002Fstrong>, lai adreses varētu norādīt ērtāk un precīzāk.\u003C\u002Fp>\u003Cp>Neprecīzi ievadīti dati var radīt papildu manuālu darbu un ietekmēt paša pakalpojuma organizēšanu.\u003C\u002Fp>\u003Ch3>Automatizēta klientu komunikācija\u003C\u002Fh3>\u003Cp>Pēc pirkuma vai pakalpojuma pieteikuma klientam jāzina, kas notiks tālāk.\u003C\u002Fp>\u003Cp>Vedam risinājumā tika ieviesta {automatizēta e-pastu komunikācija{\u002Fpakalpojumi\u002Fai-risinajumi-integracijas-un-automatizacija\u002F}}. Tā var būt saistīta ar:\u003C\u002Fp>\u003Cul>\u003Cli>pasūtījuma apstiprinājumu;\u003C\u002Fli>\u003Cli>maksājuma statusu;\u003C\u002Fli>\u003Cli>pakalpojuma pieteikumu;\u003C\u002Fli>\u003Cli>pasūtījuma izpildi;\u003C\u002Fli>\u003Cli>turpmāko klienta komunikāciju.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Komunikācija tiek aktivizēta pēc konkrētas darbības sistēmā, tāpēc uzņēmuma komandai nav katrs paziņojums jāuzsāk manuāli.\u003C\u002Fp>\u003Ch3>Papildu produktu piedāvājumi klienta ceļā\u003C\u002Fh3>\u003Cp>Pārcelšanās pakalpojums dabiski saistās ar kastu nomu un iepakošanas materiālu iegādi.\u003C\u002Fp>\u003Cp>Klientam, kurš plāno pārcelšanos, var būt nepieciešamas arī kastes, ietinamā plēve vai citi materiāli.\u003C\u002Fp>\u003Cp>\u003Cstrong>Labs papildpiedāvājums nav nejaušs upsell. Tam jāturpina klienta konkrētais uzdevums.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Tādā gadījumā papildu produkts palīdz klientam pabeigt to pašu uzdevumu, nevis vienkārši mēģina palielināt groza vērtību.\u003C\u002Fp>","Kā vienā sistēmā apvienot pārdošanu, nomu un pakalpojumus?",{"text":7119,"image":199,"heading_h2":7120},"\u003Cp>Pārbaudiet četrus jautājumus:\u003C\u002Fp>\u003Cul>\u003Cli>Vai vienā pasūtījumā klientam jāapvieno dažādi produktu vai pakalpojumu tipi?\u003C\u002Fli>\u003Cli>Vai pēc pasūtījuma dati manuāli jāpārraksta CRM vai citā sistēmā?\u003C\u002Fli>\u003Cli>Vai dažādiem produktiem ir atšķirīga piegādes, nomas vai izpildes loģika?\u003C\u002Fli>\u003Cli>Vai klientam vienas vajadzības atrisināšanai jāizmanto vairākas atsevišķas formas vai sistēmas?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ja atbilde uz vairākiem jautājumiem ir \u003Cstrong>“jā”\u003C\u002Fstrong>, iespējams, problēma vairs nav tikai e-veikala konfigurācijā.\u003C\u002Fp>\u003Cp>Tad jāskatās uz pašu sistēmas arhitektūru un datu plūsmu. Dažos gadījumos labāks risinājums ir {web aplikācija{\u002Fpakalpojumi\u002Fweb-aplikaciju-izstrade\u002F}} - vairāk par to rakstā {Kad uzņēmumam nepieciešama web aplikācija?{\u002Fblogs\u002Fkad-nepieciesama-web-aplikacija\u002F}}\u003C\u002Fp>","Vai jūsu e-komercijai nepieciešama pielāgota loģika?",{"text":7122,"image":199,"heading_h2":7123},"\u003Cp>E-komercijas projektā daudz uzmanības parasti tiek pievērsts tam, ko redz pircējs.\u003C\u002Fp>\u003Cp>Taču risinājumam jābūt ērti pārvaldāmam arī uzņēmuma komandai.\u003C\u002Fp>\u003Cp>Vedam administrācijas vidē iespējams:\u003C\u002Fp>\u003Cul>\u003Cli>rediģēt saturu;\u003C\u002Fli>\u003Cli>pārvaldīt produktus;\u003C\u002Fli>\u003Cli>sekot pasūtījumiem;\u003C\u002Fli>\u003Cli>pārvaldīt maksājumu statusus.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Ja ikdienas satura, produktu, pasūtījumu vai statusu maiņai katru reizi nepieciešams izstrādātājs, sistēmas {uzturēšana{\u002Fpakalpojumi\u002Fmajaslapas-uzturesana-un-atbalsts\u002F}} kļūst nevajadzīgi dārga un lēna.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Labs e-veikals nav tikai ērts pircējam. Tam jābūt pārvaldāmam arī uzņēmuma komandai.\u003C\u002Fp>","Kāpēc uzņēmuma pārvaldības vide ir tikpat svarīga kā klienta pieredze?",{"text":7125,"image":7126,"heading_h2":7131},"\u003Cp>Vienkāršoti Vedam risinājumu var attēlot divās paralēlās plūsmās.\u003C\u002Fp>\u003Ch3>Pakalpojuma ceļš\u003C\u002Fh3>\u003Cp>Pārcelšanās pakalpojums\u003Cbr \u002F>↓\u003Cbr \u002F>Pieteikuma forma + Google API adresēm\u003Cbr \u002F>↓\u003Cbr \u002F>Klienta dati \u002F CRM\u003Cbr \u002F>↓\u003Cbr \u002F>Tālākais pārdošanas un klientu apkalpošanas process\u003C\u002Fp>\u003Ch3>E-komercijas ceļš\u003C\u002Fh3>\u003Cp>Pērkamie produkti + nomājamie produkti\u003Cbr \u002F>↓\u003Cbr \u002F>Viens grozs\u003Cbr \u002F>↓\u003Cbr \u002F>Piegāde vai saņemšana uz vietas\u003Cbr \u002F>↓\u003Cbr \u002F>Tiešsaistes maksājums\u003Cbr \u002F>↓\u003Cbr \u002F>Pasūtījums\u003Cbr \u002F>↓\u003Cbr \u002F>Administrācijas vide + automatizēta komunikācija\u003C\u002Fp>\u003Cp>Šī ir viena no būtiskākajām projekta atziņām: klienta interfeiss ir tikai redzamā daļa. Aiz tā jāstrādā arī sakārtotai datu un biznesa procesu plūsmai.\u003C\u002Fp>",{"id":7127,"url":7128,"size":7129,"type":573,"width":4517,"height":7066,"filename":7130,"mime_type":318},"e82a1456-2e1b-4807-8114-e7ac2a3d0a3b","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe82a1456-2e1b-4807-8114-e7ac2a3d0a3b\u002Ftranslations\u002Flv\u002Fklienta-un-datu-plusma.webp",78148,"klienta-un-datu-plusma.webp","Kā izskatās visa klienta un datu plūsma?",{"text":7133,"image":7134,"heading_h2":7139},"\u003Cp>Vedam piemērs ir īpaši aktuāls uzņēmumiem, kuru biznesa modelis nav klasisks \u003Cstrong>“produkts → grozs → pirkums”\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Pirms izstrādes ir vērts atbildēt uz pieciem jautājumiem:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>Ko klients pērk, nomā vai piesaka?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Ko klientam jāspēj apvienot vienā pasūtījumā?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Kuri dati jānodod CRM vai citai sistēmai?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Kuras darbības uzņēmuma pusē iespējams automatizēt?\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Kā uzņēmuma komanda sistēmu pārvaldīs ikdienā?\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>Šie jautājumi palīdz saprast nepieciešamo sistēmas loģiku vēl pirms tiek izvēlēta konkrēta tehnoloģija. Budžeta plānošanai noderēs arī raksts {Cik maksā interneta veikala izstrāde Latvijā 2026. gadā?{\u002Fblogs\u002Finterneta-veikala-izstrades-cena\u002F}}\u003C\u002Fp>\u003Cp>Plašāku e-komercijas projekta plānošanas procesu skatiet rakstā {Kā izveidot interneta veikalu 2026. gadā? Praktisks ceļvedis uzņēmumiem{\u002Fblogs\u002Fka-izveidot-interneta-veikalu\u002F}}.\u003C\u002Fp>",{"id":7135,"url":7136,"size":7137,"type":573,"width":4517,"height":7066,"filename":7138,"mime_type":318},"85077958-3964-46a8-a80a-c4d57a86056b","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F85077958-3964-46a8-a80a-c4d57a86056b\u002Ftranslations\u002Flv\u002Fvedam-e-komercijas-risinajums.webp",120296,"vedam-e-komercijas-risinajums.webp","Ko no Vedam projekta var mācīties citi e-komercijas uzņēmumi?",{"text":7141,"image":199,"heading_h2":6868},"\u003Ch3>Vai vienā interneta veikalā var apvienot pārdošanu un nomu?\u003C\u002Fh3>\u003Cp>Jā. Vedam piemērs parāda, ka nomājamos un iegādājamos produktus iespējams apvienot vienā e-komercijas vidē un noformēt vienā pasūtījumā.\u003C\u002Fp>\u003Cp>Konkrētā tehniskā loģika ir atkarīga no nomas modeļa un uzņēmuma procesiem.\u003C\u002Fp>\u003Ch3>Vai interneta veikalu var savienot ar CRM?\u003C\u002Fh3>\u003Cp>Jā. CRM integrācija var palīdzēt nodot mājaslapā iegūtos klientu un pieteikumu datus tālāk pārdošanas vai klientu apkalpošanas procesam.\u003C\u002Fp>\u003Cp>Svarīgi iepriekš definēt, kādi dati tiek nodoti, kurā brīdī un kā tie tiks izmantoti tālāk.\u003C\u002Fp>\u003Ch3>Vai nomai nepieciešama atsevišķa sistēma?\u003C\u002Fh3>\u003Cp>Ne vienmēr.\u003C\u002Fp>\u003Cp>Ja nomas process ir savietojams ar kopējo e-komercijas arhitektūru, pārdošanu un nomu var apvienot vienā risinājumā.\u003C\u002Fp>\u003Cp>Sarežģītākos nomas modeļos var būt nepieciešama individuāla biznesa loģika vai ārējās sistēmas integrācija.\u003C\u002Fp>\u003Ch3>Vai pakalpojumu un interneta veikalu var apvienot vienā mājaslapā?\u003C\u002Fh3>\u003Cp>Jā. {Vedam gadījumā{\u002Fportfolio\u002Fvedam\u002F}} pārcelšanās pakalpojumu pieteikšana, produktu pārdošana un kastu noma darbojas vienā web vidē.\u003C\u002Fp>",{"text":7143,"image":199,"heading_h2":7144},"\u003Cp>Ja e-komercijā vienlaikus jāapvieno produkti, noma, pakalpojumi, CRM vai citas biznesa sistēmas, tehnoloģiju izvēle nav pirmais solis.\u003C\u002Fp>\u003Cp>Vispirms jāizplāno:\u003C\u002Fp>\u003Cul>\u003Cli>klienta ceļš;\u003C\u002Fli>\u003Cli>produktu un pakalpojumu tipi;\u003C\u002Fli>\u003Cli>datu plūsma;\u003C\u002Fli>\u003Cli>integrācijas;\u003C\u002Fli>\u003Cli>tas, kas pēc klienta darbības notiek uzņēmuma pusē.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Brandsite palīdz uzņēmumiem šādus procesus pārvērst vienotā e-komercijas risinājumā, nevis atsevišķu spraudņu un manuālu darbību kopumā.\u003C\u002Fp>\u003Cp>\u003Cbr \u002F>\u003C\u002Fp>\u003Cp>\u003Cb>{Pieteikt konsultāciju{\u002Fkontakti\u002F}}\u003C\u002Fb>\u003C\u002Fp>","Kā saprast, kāds risinājums nepieciešams jūsu uzņēmumam?",{"card_image":199,"hero_image":7146},{"id":7059,"type":149,"locale":16,"fallback":7147,"image":7148,"derivatives":7155},{"used":25,"locale":199},{"url":7062,"filename":7063,"alt":7064,"title":7065,"caption":7065,"width":4517,"height":7066,"derivatives":7149},{"card":7150,"mobile":7151,"original":7152,"tablet":7153,"thumb":7154},{"label":314,"target_width":315,"url":7069,"filename":7070,"mime_type":318,"width":315,"height":585,"size":7071},{"label":321,"target_width":322,"url":7073,"filename":7074,"mime_type":318,"width":322,"height":590,"size":7075},{"label":327,"target_width":199,"url":7077,"filename":7078,"mime_type":318,"width":4517,"height":7066,"size":7079},{"label":332,"target_width":333,"url":7081,"filename":7082,"mime_type":318,"width":333,"height":599,"size":7083},{"label":338,"target_width":339,"url":7085,"filename":7086,"mime_type":318,"width":339,"height":604,"size":7087},{"card":7156,"mobile":7157,"original":7158,"tablet":7159,"thumb":7160},{"label":314,"target_width":315,"url":7069,"filename":7070,"mime_type":318,"width":315,"height":585,"size":7071},{"label":321,"target_width":322,"url":7073,"filename":7074,"mime_type":318,"width":322,"height":590,"size":7075},{"label":327,"target_width":199,"url":7077,"filename":7078,"mime_type":318,"width":4517,"height":7066,"size":7079},{"label":332,"target_width":333,"url":7081,"filename":7082,"mime_type":318,"width":333,"height":599,"size":7083},{"label":338,"target_width":339,"url":7085,"filename":7086,"mime_type":318,"width":339,"height":604,"size":7087},"2026-10-08T15:49:17+00:00",{"id":6557,"locale":16,"fallback":7163,"route":7164,"title":6561,"summary":199,"body":199,"cta_label":199,"categories":7165,"taxonomies":7170,"read_time":7175,"published_date":7176,"seo":7177,"schema":7195,"content":7196,"media":7272,"is_featured":25,"sort_order":225,"published_at":6574},{"used":25,"locale":199},{"slug":6559,"path":6560},[7166],{"id":6564,"title":1523,"slug":199,"route":7167,"fallback":7169},{"path":6566,"query":7168},{"category":6564},{"used":25,"locale":199},[7171],{"id":6564,"title":1523,"slug":199,"route":7172,"fallback":7174},{"path":6566,"query":7173},{"category":6564},{"used":25,"locale":199},{"minutes":4615,"label":6570},{"iso":6572,"display":6573},{"meta_title":7178,"meta_description":7179,"image":7180},"Kā izveidot interneta veikalu 2026. gadā? 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Jāsaprot, kur glabāsies produktu un noliktavas dati, kā klients veiks pirkumu un kas ar pasūtījumu notiks pēc apmaksas. Vienam uzņēmumam pietiks ar produktu katalogu, grozu, maksājumiem un piegādi. Citam būs nepieciešamas vairākas noliktavas, B2B cenas, produktu datu sinhronizācija, ERP vai CRM integrācijas, abonementi, noma vai individuāla pasūtījuma loģika. Tāpēc profesionāla {interneta veikala izstrāde{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} sākas ar biznesa modeļa, datu un pasūtījuma procesa izpratni. Interneta veikals nav tikai klientam redzamā vitrīna. Tas ir pārdošanas un datu process, kam jāsavieno produkts, maksājums, noliktava, pasūtījuma izpilde un klienta komunikācija. Pirms platformas izvēles izveidojiet trīs kartes Pirms izvēlēties WooCommerce, Shopify vai citu platformu, ir vērts izveidot trīs vienkāršas biznesa procesa kartes. Tām nav jābūt tehniskai specifikācijai. Mērķis ir saprast, kādi dati, darbības un sistēmas vispār būs jāapvieno interneta veikalā. Produktu un datu karte Nosakiet, kur rodas un tiek uzturēta galvenā informācija par produktu: produkta nosaukums; SKU; cena; akcijas cena; noliktavas atlikums; kategorija; atribūti un variācijas; attēli; apraksts. Svarīgākais jautājums ir - kura sistēma ir galvenais datu avots? Vienā uzņēmumā viss var tikt pārvaldīts WooCommerce. Citā cenas un atlikumi var atrasties ERP, attēli un apraksti citā sistēmā, bet produkta informācija e-veikalā tiek tikai attēlota. Pasūtījuma karte Aprakstiet, kas notiek pēc tam, kad klients izvēlas produktu: produkts → grozs → piegāde → maksājums → pasūtījums → noliktava → rēķins → piegāde → klienta komunikācija Tas palīdz saprast, kur nepieciešama automatizācija un kur dati jāpārsūta uz citu sistēmu. Izņēmumu karte Trešā karte ir par situācijām, kad viss nenotiek pēc ideālā scenārija. Kas notiek, ja: maksājums neizdodas; prece vairs nav pieejama; atlikums mainās pirkuma laikā; pasūtījums tiek atcelts; nepieciešama atmaksa; ERP īslaicīgi nav sasniedzams; maksājumu vai piegādes sistēma neatbild? Šīs trīs kartes bieži daudz ātrāk atklāj projekta patieso sarežģītību nekā platformu funkciju saraksts. Ko pārdosiet un kā jāstrukturē produktu katalogs? Daži desmiti vienkāršu produktu un vairāki tūkstoši preču ar izmēriem, krāsām, materiāliem, noliktavas atlikumiem un atšķirīgām cenām ir divi pilnīgi dažādi e-komercijas projekti. Pirms izstrādes jādefinē: kategorijas un apakškategorijas; produktu atribūti; variācijas; SKU vai citi produktu identifikatori; pamata un akciju cenas; attēli; noliktavas statuss; saistītie produkti; B2B vai klientu grupu cenas, ja tādas nepieciešamas. Ja tiek pārdoti kursi, digitāli produkti, abonementi, rezervācijas vai noma, jādomā ne tikai par produkta kartīti, bet arī par to, kāds process sākas pēc pirkuma. Produktu struktūra ietekmē arī SEO. Kategorijas, variācijas, atribūti un filtri vēlāk nosaka URL struktūru, indeksāciju un to, cik viegli gan lietotāji, gan Google var atrast konkrētu produktu. Kur glabāsies produktu cenas un noliktavas dati? Nelielā interneta veikalā produktus, cenas un atlikumus var pārvaldīt pašā WooCommerce, Shopify vai citā e-komercijas platformā. Lielākā uzņēmumā šie dati jau var atrasties: ERP; noliktavas vadības sistēmā; grāmatvedības sistēmā; piegādātāja datu plūsmā; citā produktu informācijas sistēmā. Šeit jādefinē galvenais datu avots. Vieniem un tiem pašiem datiem nevajadzētu būt manuāli jāuztur vairākās sistēmās. Vispirms jānosaka, kura sistēma ir galvenais datu avots. Ja aktuālais noliktavas atlikums atrodas ERP, nevajadzētu veidot otru neatkarīgu atlikumu, kuru kāds regulāri labo manuāli e-veikalā. Tas īpaši svarīgi kļūst tad, ja uzņēmumam ir: vairākas noliktavas; fizisks veikals un e-komercija; vairāki interneta veikali; pārdošana tirdzniecības platformās; biežas cenu vai atlikumu izmaiņas. WooCommerce, Shopify, Wix vai individuāls risinājums? Platforma jāizvēlas pēc projekta prasībām, nevis tikai pēc tās popularitātes. Platforma Var būt piemērota, ja Jāņem vērā Wix Nepieciešams neliels un salīdzinoši vienkāršs veikals Mazākas iespējas specifiskai biznesa loģikai Shopify Nepieciešama standartizēta SaaS e-komercijas vide Abonementi, lietotņu izmaksas un platformas ierobežojumi WooCommerce Svarīgs saturs, SEO, WordPress un plašākas pielāgošanas iespējas Jāplāno hostings, uzturēšana un tehniskā konfigurācija Individuāls risinājums Nepieciešama specifiska B2B, tirdzniecības platformu, nomas vai cita biznesa loģika Lielāks izstrādes apjoms un sākotnējais budžets Brandsite e-komercijas projektos bieži izmantojam {WooCommerce{\u002Fpakalpojumi\u002Fwoocommerce-izstrade\u002F}}, bet sarežģītākiem risinājumiem iespējama arī individuāli pielāgota izstrāde. Detalizētu cenu un platformu izmaksu salīdzinājumu skatiet rakstā {Cik maksā interneta veikala izstrāde Latvijā 2026. gadā?{\u002Fblogs\u002Finterneta-veikala-izstrades-cena\u002F}}. Kā sagatavot maksājumus un piegādi? Maksājumi un piegāde ir daļa no pasūtījuma procesa, tāpēc pirms integrāciju izvēles jāzina, kā šim procesam jādarbojas. Maksājumi Jādefinē: valstis un valūtas; klientiem nepieciešamās maksājumu metodes; rēķinu process; maksājuma statusi; atmaksas; darbības neveiksmīga maksājuma gadījumā. Svarīga nianse - Apple Pay, Google Pay, Revolut un banku maksājumi ne vienmēr nozīmē atsevišķu integrāciju katram maksājuma veidam. Atkarībā no maksājumu pakalpojuma sniedzēja vienā integrācijā var būt pieejami banku maksājumi, kartes, Revolut, Apple Pay, Google Pay un citi maksājumu veidi. Piemēram, MakeCommerce WooCommerce modulī pašlaik tiek piedāvāti banku un karšu maksājumi, Apple Pay, Google Pay un vairāku digitālo banku maksājumu veidi. Modulis ietver arī vairākas piegādes funkcijas. makecommerce.net Piegāde Jādefinē: pakomāti; kurjeri; saņemšana uz vietas; piegādes zonas; bezmaksas piegādes nosacījumi; nestandarta izmēra preču piegāde; piegāde uz vairākām valstīm; kas notiek ar sūtī...\",\n            \"wordCount\": 1096,\n            \"timeRequired\": \"PT13M\",\n            \"datePublished\": \"2026-10-02T05:38:54+00:00\",\n            \"dateModified\": \"2026-10-07T11:01:23+00:00\"\n        }\n    ]\n}",{"hero":7197,"sections":7202},{"text":7198,"image":7199},"\u003Cp>Interneta veikalu uzņēmumam visdrošāk sākt ar biznesa modeli, produktu datiem un pasūtījuma procesu, nevis platformas vai dizaina izvēli. Jāsaprot, kur glabāsies produktu un noliktavas dati, kā klients veiks pirkumu un kas ar pasūtījumu notiks pēc apmaksas.\u003C\u002Fp>\u003Cp>Vienam uzņēmumam pietiks ar produktu katalogu, grozu, maksājumiem un piegādi. Citam būs nepieciešamas vairākas noliktavas, B2B cenas, produktu datu sinhronizācija, ERP vai CRM integrācijas, abonementi, noma vai individuāla pasūtījuma loģika.\u003C\u002Fp>\u003Cp>Tāpēc profesionāla {interneta veikala izstrāde{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}} sākas ar biznesa modeļa, datu un pasūtījuma procesa izpratni.\u003C\u002Fp>\u003Cp>\u003Cstrong>Interneta veikals nav tikai klientam redzamā vitrīna. Tas ir pārdošanas un datu process, kam jāsavieno produkts, maksājums, noliktava, pasūtījuma izpilde un klienta komunikācija.\u003C\u002Fstrong>\u003C\u002Fp>",{"id":6576,"url":7200,"size":6594,"type":573,"width":1689,"height":1690,"filename":7201,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd8d01798-046e-474a-9c83-27642fb16a8e\u002Ftranslations\u002Flv\u002Fhero-izveido-internetveikalu.webp","hero-izveido-internetveikalu.webp",[7203,7206,7209,7217,7220,7223,7226,7235,7238,7241,7244,7247,7250,7253,7256,7259,7267,7269],{"text":7204,"image":199,"heading_h2":7205},"\u003Cp>Pirms izvēlēties WooCommerce, Shopify vai citu platformu, ir vērts izveidot trīs vienkāršas biznesa procesa kartes.\u003C\u002Fp>\u003Cp>Tām nav jābūt tehniskai specifikācijai. Mērķis ir saprast, \u003Cstrong>kādi dati, darbības un sistēmas vispār būs jāapvieno interneta veikalā\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>Produktu un datu karte\u003C\u002Fh3>\u003Cp>Nosakiet, kur rodas un tiek uzturēta galvenā informācija par produktu:\u003C\u002Fp>\u003Cul>\u003Cli>produkta nosaukums;\u003C\u002Fli>\u003Cli>SKU;\u003C\u002Fli>\u003Cli>cena;\u003C\u002Fli>\u003Cli>akcijas cena;\u003C\u002Fli>\u003Cli>noliktavas atlikums;\u003C\u002Fli>\u003Cli>kategorija;\u003C\u002Fli>\u003Cli>atribūti un variācijas;\u003C\u002Fli>\u003Cli>attēli;\u003C\u002Fli>\u003Cli>apraksts.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Svarīgākais jautājums ir - \u003Cstrong>kura sistēma ir galvenais datu avots?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Vienā uzņēmumā viss var tikt pārvaldīts WooCommerce. Citā cenas un atlikumi var atrasties ERP, attēli un apraksti citā sistēmā, bet produkta informācija e-veikalā tiek tikai attēlota.\u003C\u002Fp>\u003Ch3>Pasūtījuma karte\u003C\u002Fh3>\u003Cp>Aprakstiet, kas notiek pēc tam, kad klients izvēlas produktu:\u003C\u002Fp>\u003Cp>\u003Cstrong>produkts → grozs → piegāde → maksājums → pasūtījums → noliktava → rēķins → piegāde → klienta komunikācija\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Tas palīdz saprast, kur nepieciešama automatizācija un kur dati jāpārsūta uz citu sistēmu.\u003C\u002Fp>\u003Ch3>Izņēmumu karte\u003C\u002Fh3>\u003Cp>Trešā karte ir par situācijām, kad viss nenotiek pēc ideālā scenārija.\u003C\u002Fp>\u003Cp>Kas notiek, ja:\u003C\u002Fp>\u003Cul>\u003Cli>maksājums neizdodas;\u003C\u002Fli>\u003Cli>prece vairs nav pieejama;\u003C\u002Fli>\u003Cli>atlikums mainās pirkuma laikā;\u003C\u002Fli>\u003Cli>pasūtījums tiek atcelts;\u003C\u002Fli>\u003Cli>nepieciešama atmaksa;\u003C\u002Fli>\u003Cli>ERP īslaicīgi nav sasniedzams;\u003C\u002Fli>\u003Cli>maksājumu vai piegādes sistēma neatbild?\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Šīs trīs kartes bieži daudz ātrāk atklāj projekta patieso sarežģītību nekā platformu funkciju saraksts.\u003C\u002Fstrong>\u003C\u002Fp>","Pirms platformas izvēles izveidojiet trīs kartes",{"text":7207,"image":199,"heading_h2":7208},"\u003Cp>Daži desmiti vienkāršu produktu un vairāki tūkstoši preču ar izmēriem, krāsām, materiāliem, noliktavas atlikumiem un atšķirīgām cenām ir divi pilnīgi dažādi e-komercijas projekti.\u003C\u002Fp>\u003Cp>Pirms izstrādes jādefinē:\u003C\u002Fp>\u003Cul>\u003Cli>kategorijas un apakškategorijas;\u003C\u002Fli>\u003Cli>produktu atribūti;\u003C\u002Fli>\u003Cli>variācijas;\u003C\u002Fli>\u003Cli>SKU vai citi produktu identifikatori;\u003C\u002Fli>\u003Cli>pamata un akciju cenas;\u003C\u002Fli>\u003Cli>attēli;\u003C\u002Fli>\u003Cli>noliktavas statuss;\u003C\u002Fli>\u003Cli>saistītie produkti;\u003C\u002Fli>\u003Cli>B2B vai klientu grupu cenas, ja tādas nepieciešamas.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Ja tiek pārdoti kursi, digitāli produkti, abonementi, rezervācijas vai noma, jādomā ne tikai par produkta kartīti, bet arī par to, \u003Cstrong>kāds process sākas pēc pirkuma\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Produktu struktūra ietekmē arī SEO. Kategorijas, variācijas, atribūti un filtri vēlāk nosaka URL struktūru, indeksāciju un to, cik viegli gan lietotāji, gan Google var atrast konkrētu produktu.\u003C\u002Fp>","Ko pārdosiet un kā jāstrukturē produktu katalogs?",{"text":7210,"image":7211,"heading_h2":7216},"\u003Cp>Nelielā interneta veikalā produktus, cenas un atlikumus var pārvaldīt pašā WooCommerce, Shopify vai citā e-komercijas platformā.\u003C\u002Fp>\u003Cp>Lielākā uzņēmumā šie dati jau var atrasties:\u003C\u002Fp>\u003Cul>\u003Cli>ERP;\u003C\u002Fli>\u003Cli>noliktavas vadības sistēmā;\u003C\u002Fli>\u003Cli>grāmatvedības sistēmā;\u003C\u002Fli>\u003Cli>piegādātāja datu plūsmā;\u003C\u002Fli>\u003Cli>citā produktu informācijas sistēmā.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Šeit jādefinē \u003Cstrong>galvenais datu avots\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>\u003Cstrong>Vieniem un tiem pašiem datiem nevajadzētu būt manuāli jāuztur vairākās sistēmās. Vispirms jānosaka, kura sistēma ir galvenais datu avots.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Ja aktuālais noliktavas atlikums atrodas ERP, nevajadzētu veidot otru neatkarīgu atlikumu, kuru kāds regulāri labo manuāli e-veikalā.\u003C\u002Fp>\u003Cp>Tas īpaši svarīgi kļūst tad, ja uzņēmumam ir:\u003C\u002Fp>\u003Cul>\u003Cli>vairākas noliktavas;\u003C\u002Fli>\u003Cli>fizisks veikals un e-komercija;\u003C\u002Fli>\u003Cli>vairāki interneta veikali;\u003C\u002Fli>\u003Cli>pārdošana tirdzniecības platformās;\u003C\u002Fli>\u003Cli>biežas cenu vai atlikumu izmaiņas.\u003C\u002Fli>\u003C\u002Ful>",{"id":7212,"url":7213,"size":7214,"type":573,"width":1689,"height":1690,"filename":7215,"mime_type":318},"37fa42a8-eb13-4103-80e4-227301bb4d21","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F37fa42a8-eb13-4103-80e4-227301bb4d21\u002Ftranslations\u002Flv\u002Fe-veikals-vienota-datu-plusma.webp",148202,"e-veikals-vienota-datu-plusma.webp","Kur glabāsies produktu cenas un noliktavas dati?",{"text":7218,"image":199,"heading_h2":7219},"\u003Cp>Platforma jāizvēlas pēc projekta prasībām, nevis tikai pēc tās popularitātes.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Platforma\u003C\u002Fth>\u003Cth>Var būt piemērota, ja\u003C\u002Fth>\u003Cth>Jāņem vērā\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Wix\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nepieciešams neliels un salīdzinoši vienkāršs veikals\u003C\u002Ftd>\u003Ctd>Mazākas iespējas specifiskai biznesa loģikai\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Shopify\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nepieciešama standartizēta SaaS e-komercijas vide\u003C\u002Ftd>\u003Ctd>Abonementi, lietotņu izmaksas un platformas ierobežojumi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>WooCommerce\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Svarīgs saturs, SEO, WordPress un plašākas pielāgošanas iespējas\u003C\u002Ftd>\u003Ctd>Jāplāno hostings, uzturēšana un tehniskā konfigurācija\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Individuāls risinājums\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nepieciešama specifiska B2B, tirdzniecības platformu, nomas vai cita biznesa loģika\u003C\u002Ftd>\u003Ctd>Lielāks izstrādes apjoms un sākotnējais budžets\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Brandsite e-komercijas projektos bieži izmantojam {WooCommerce{\u002Fpakalpojumi\u002Fwoocommerce-izstrade\u002F}}, bet sarežģītākiem risinājumiem iespējama arī individuāli pielāgota izstrāde.\u003C\u002Fp>\u003Cp>Detalizētu cenu un platformu izmaksu salīdzinājumu skatiet rakstā {Cik maksā interneta veikala izstrāde Latvijā 2026. gadā?{\u002Fblogs\u002Finterneta-veikala-izstrades-cena\u002F}}.\u003C\u002Fp>","WooCommerce, Shopify, Wix vai individuāls risinājums?",{"text":7221,"image":199,"heading_h2":7222},"\u003Cp>Maksājumi un piegāde ir daļa no pasūtījuma procesa, tāpēc pirms integrāciju izvēles jāzina, \u003Cstrong>kā šim procesam jādarbojas\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>Maksājumi\u003C\u002Fh3>\u003Cp>Jādefinē:\u003C\u002Fp>\u003Cul>\u003Cli>valstis un valūtas;\u003C\u002Fli>\u003Cli>klientiem nepieciešamās maksājumu metodes;\u003C\u002Fli>\u003Cli>rēķinu process;\u003C\u002Fli>\u003Cli>maksājuma statusi;\u003C\u002Fli>\u003Cli>atmaksas;\u003C\u002Fli>\u003Cli>darbības neveiksmīga maksājuma gadījumā.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Svarīga nianse - Apple Pay, Google Pay, Revolut un banku maksājumi ne vienmēr nozīmē atsevišķu integrāciju katram maksājuma veidam.\u003C\u002Fp>\u003Cp>\u003Cstrong>Atkarībā no maksājumu pakalpojuma sniedzēja vienā integrācijā var būt pieejami banku maksājumi, kartes, Revolut, Apple Pay, Google Pay un citi maksājumu veidi.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Piemēram, MakeCommerce WooCommerce modulī pašlaik tiek piedāvāti banku un karšu maksājumi, Apple Pay, Google Pay un vairāku digitālo banku maksājumu veidi. Modulis ietver arī vairākas piegādes funkcijas. \u003Ca href=\"https:\u002F\u002Fmakecommerce.net\u002Fintegration-modules\u002Fmakecommerce-plugin-for-woocommerce\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">makecommerce.net\u003C\u002Fa>\u003C\u002Fp>\u003Ch3>Piegāde\u003C\u002Fh3>\u003Cp>Jādefinē:\u003C\u002Fp>\u003Cul>\u003Cli>pakomāti;\u003C\u002Fli>\u003Cli>kurjeri;\u003C\u002Fli>\u003Cli>saņemšana uz vietas;\u003C\u002Fli>\u003Cli>piegādes zonas;\u003C\u002Fli>\u003Cli>bezmaksas piegādes nosacījumi;\u003C\u002Fli>\u003Cli>nestandarta izmēra preču piegāde;\u003C\u002Fli>\u003Cli>piegāde uz vairākām valstīm;\u003C\u002Fli>\u003Cli>kas notiek ar sūtījumu pēc pasūtījuma saņemšanas.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Svarīgs ir ne tikai piegādes veids, ko klients izvēlas pirkuma noformēšanas posmā, bet arī process uzņēmuma pusē.\u003C\u002Fp>","Kā sagatavot maksājumus un piegādi?",{"text":7224,"image":199,"heading_h2":7225},"\u003Cp>Ne vienmēr.\u003C\u002Fp>\u003Cp>Ja produktus, pasūtījumus un atlikumus iespējams efektīvi pārvaldīt pašā e-komercijas platformā, papildu integrācijas var nebūt vajadzīgas.\u003C\u002Fp>\u003Cp>Tās kļūst aktuālas, ja uzņēmums jau izmanto citas sistēmas un darbiniekiem regulāri jāpārnes informācija starp tām.\u003C\u002Fp>\u003Cp>Piemēram:\u003C\u002Fp>\u003Cp>\u003Cstrong>ERP → produkti, cenas un atlikumi → e-veikals\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>E-veikals → pasūtījums → ERP \u002F noliktava\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>E-veikals → klients → CRM\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>{Biznesa sistēmu integrāciju{\u002Fpakalpojumi\u002Fbiznesa-sistemu-izstrade-un-integracijas\u002F}} mērķis nav savienot pēc iespējas vairāk rīku. Mērķis ir izveidot skaidru un pārvaldāmu datu plūsmu.\u003C\u002Fp>","Vai interneta veikalu vajag savienot ar CRM, ERP vai noliktavu?",{"text":7227,"image":7228,"heading_h2":7234},"\u003Cp>Atkarībā no uzņēmuma procesiem e-komercijas platformu var savienot ar dažādām biznesa, maksājumu, piegādes un mārketinga sistēmām.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Integrācijas veids\u003C\u002Fth>\u003Cth>Piemēri\u003C\u002Fth>\u003Cth>Ko integrācija var automatizēt\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>ERP \u002F noliktava\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Directo, Horizon, VISMA, Ankravs, Business Central, Odoo\u003C\u002Ftd>\u003Ctd>Produktus, cenas, atlikumus, pasūtījumus un dokumentus\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>CRM\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Bitrix24, Zoho CRM, HubSpot, Pipedrive, Salesforce\u003C\u002Ftd>\u003Ctd>Klientu datus, leadus, segmentus un turpmāko pārdošanas darbu\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Maksājumi\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>MakeCommerce, Montonio, Klix, Stripe, Paysera, PayPal\u003C\u002Ftd>\u003Ctd>Maksājuma statusus, atmaksas un maksājumu apstrādi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Piegāde\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Omniva, DPD, Venipak, Latvijas Pasts, DHL, UPS\u003C\u002Ftd>\u003Ctd>Pakomātu izvēli, sūtījumu reģistrēšanu, etiķetes un statusus\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Tirdzniecības platformas un produktu plūsmas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Salidzini.lv, KurPirkt.lv, 220.lv, Google Merchant Center, Meta Catalog\u003C\u002Ftd>\u003Ctd>Produktu, cenu un pieejamības datu nodošanu citiem kanāliem\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Analītika un mārketings\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>GA4, GTM, Google Ads, Meta Pixel, Brevo, Mailchimp\u003C\u002Ftd>\u003Ctd>Konversiju mērīšanu, auditorijas un e-pasta automatizāciju\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Šie ir piemēri, nevis universāls saraksts. Konkrētais savienojums ir atkarīgs gan no e-veikala platformas, gan ārējās sistēmas API iespējām.\u003C\u002Fp>\u003Cp>Piemēram, Horizon REST dokumentācijā paredzēti datu resursi un sinhronizācijas mehānismi, kas ļauj ārējai sistēmai sekot līdzi jauniem, mainītiem vai dzēstiem ierakstiem. Tas ir viens no tehniskajiem principiem, uz kuriem iespējams balstīt datu apmaiņu starp ERP un citu sistēmu. \u003Ca href=\"https:\u002F\u002Fhorizon-rest-doc.visma.lv\u002F_\u002FGuide\u002FContent\u002FConfluenceContent?ContentId=439037182\" target=\"_blank\" rel=\"noopener noreferrer\">horizon-rest-doc.visma.lv\u003C\u002Fa>\u003C\u002Fp>\u003Ch3>Kad nepieciešama individuāla API integrācija?\u003C\u002Fh3>\u003Cp>Gatavs spraudnis ne vienmēr atrisina konkrēta uzņēmuma procesu.\u003C\u002Fp>\u003Cp>Individuāla API integrācija var būt nepieciešama, ja jāsinhronizē:\u003C\u002Fp>\u003Cul>\u003Cli>B2B cenas;\u003C\u002Fli>\u003Cli>vairāku noliktavu atlikumi;\u003C\u002Fli>\u003Cli>specifiski pasūtījumu statusi;\u003C\u002Fli>\u003Cli>klientu grupas;\u003C\u002Fli>\u003Cli>individuāli produktu dati;\u003C\u002Fli>\u003Cli>informācija starp vairākām sistēmām.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Svarīga ir ne tikai datu nosūtīšana.\u003C\u002Fp>\u003Cp>Jāplāno arī kļūdu apstrāde, atkārtota sinhronizācija, piekļuves tiesības un skaidrs galvenais datu avots.\u003C\u002Fp>\u003Cp>Tieši tāpēc \u003Cstrong>ERP integrācija ar interneta veikalu\u003C\u002Fstrong> vai \u003Cstrong>CRM integrācija\u003C\u002Fstrong> bieži nav vienkārši jautājums par to, vai konkrētajai sistēmai eksistē WooCommerce integrācija vai gatavs modulis.\u003C\u002Fp>\u003Cp>Praksē integrāciju veids ir atkarīgs no biznesa procesa. Brandsite projektos esam ieviesuši, piemēram:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>{Addores{\u002Fportfolio\u002Faddores\u002F}}\u003C\u002Fstrong> - Omniva integrāciju ar automātisku pakomātu sūtījumu etiķešu ģenerēšanu; \u003C\u002Fli>\u003Cli>\u003Cstrong>{Bluetti{\u002Fportfolio\u002Fbluetti\u002F}}\u003C\u002Fstrong>- produktu XML plūsmas Salidzini.lv, 220.lv un KurPirkt.lv; \u003C\u002Fli>\u003Cli>\u003Cstrong>{Swim.lv{\u002Fportfolio\u002Fswim\u002F}}\u003C\u002Fstrong> - aktuālas produktu pieejamības attēlošanu vairākām noliktavām Latvijā un Igaunijā; \u003C\u002Fli>\u003Cli>\u003Cstrong>{Vedam{\u002Fportfolio\u002Fvedam\u002F}}\u003C\u002Fstrong> - CRM integrāciju, Google API adrešu ievadi un automatizētu e-pastu komunikāciju. \u003C\u002Fli>\u003C\u002Ful>",{"id":7229,"url":7230,"size":7231,"type":573,"width":1689,"height":7232,"filename":7233,"mime_type":318},"c136118e-e898-4b6b-b3ac-b381caa8eec2","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc136118e-e898-4b6b-b3ac-b381caa8eec2\u002Ftranslations\u002Flv\u002Fkad-nepieciesama-individuala-api-integracija.webp",293824,940,"kad-nepieciesama-individuala-api-integracija.webp","Kādas integrācijas interneta veikalam visbiežāk nepieciešamas?",{"text":7236,"image":199,"heading_h2":7237},"\u003Cp>E-komercijas UX nevajadzētu vērtēt tikai pēc sākumlapas vai produktu kartīšu dizaina.\u003C\u002Fp>\u003Cp>Svarīga ir visa pirkuma plūsma:\u003C\u002Fp>\u003Cp>\u003Cstrong>produkts → grozs → pirkuma noformēšana → maksājums → apstiprinājums → pasūtījuma izpilde\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Produkta lapā klientam jāsaprot:\u003C\u002Fp>\u003Cul>\u003Cli>ko viņš pērk;\u003C\u002Fli>\u003Cli>kāda ir cena;\u003C\u002Fli>\u003Cli>kādas ir variācijas;\u003C\u002Fli>\u003Cli>vai produkts ir pieejams;\u003C\u002Fli>\u003Cli>kā notiks piegāde.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Pirkuma noformēšanas posmā nevajadzētu prasīt lieku informāciju vai radīt neskaidrību par maksājumu un piegādi.\u003C\u002Fp>\u003Cp>Taču ar veiksmīgu pirkumu vien nepietiek.\u003C\u002Fp>\u003Cp>Jādefinē arī:\u003C\u002Fp>\u003Cul>\u003Cli>neveiksmīgs maksājums;\u003C\u002Fli>\u003Cli>atcelts pasūtījums;\u003C\u002Fli>\u003Cli>atmaksa;\u003C\u002Fli>\u003Cli>izpārdots produkts;\u003C\u002Fli>\u003Cli>piegādes kļūda;\u003C\u002Fli>\u003Cli>ārējās sistēmas nepieejamība.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Tieši šie scenāriji bieži atklāj problēmas, kuras nav redzamas veikala dizaina maketos.\u003C\u002Fp>","Kā jāizskatās pirkuma ceļam?",{"text":7239,"image":199,"heading_h2":7240},"\u003Cp>E-komercijas SEO ir daudz vienkāršāk plānot pirms veikala publicēšanas nekā labot pēc tam, kad jau izveidoti simtiem vai tūkstošiem URL.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>SEO elements\u003C\u002Fth>\u003Cth>Kas jādefinē\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>URL struktūra\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kategoriju un produktu URL loģika\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Kategorijas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Hierarhija un galvenās indeksējamās lapas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Produktu lapas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nosaukumi, apraksti, cena, pieejamība un attēli\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Variācijas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai variācijām nepieciešami atsevišķi URL\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Filtri\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kuras filtru kombinācijas Google drīkst indeksēt\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Canonical norādes\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kā kontrolēt dublētu saturu\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Iekšējās saites\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kā kategorijas, produkti un saturs savienojas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Attēli\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Izmēri, alt teksti un veiktspēja\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Strukturētie dati\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Produktu, cenu, pieejamības un citu datu marķējums\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Analītika\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>GA4, Search Console un e-komercijas konversijas\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Google norāda, ka Product strukturētie dati var palīdzēt Search saprast produkta cenu, pieejamību, piegādes un citu informāciju. Google iesaka izmantot produktu strukturētos datus, Merchant Center datu plūsmu vai abus kopā. \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fproduct\" target=\"_blank\" rel=\"noopener noreferrer\">Google for Developers\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Svarīga ir arī e-veikala iekšējā struktūra. Google iesaka nodrošināt, lai produkti būtu sasniedzami ar reālām saitēm no kategorijām vai citiem navigācijas elementiem, nevis tikai caur iekšējo meklētāju. \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fspecialty\u002Fecommerce\u002Fhelp-google-understand-your-ecommerce-site-structure?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google for Developers\u003C\u002Fa>\u003C\u002Fp>","Kas jāizdara SEO vēl pirms interneta veikala publicēšanas?",{"text":7242,"image":199,"heading_h2":7243},"\u003Cp>Google AI Search nav nepieciešams atsevišķs “AI SEO” tehniskais slānis.\u003C\u002Fp>\u003Cp>Google norāda, ka AI Overviews un AI Mode izmanto tos pašus SEO pamatus kā Google Search kopumā un nav nepieciešams īpašs schema.org marķējums tikai AI funkcijām. \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fai-features\" target=\"_blank\" rel=\"noopener noreferrer\">Google for Developers\u003C\u002Fa>\u003C\u002Fp>\u003Cp>E-komercijā tas nozīmē īpaši pievērst uzmanību:\u003C\u002Fp>\u003Cul>\u003Cli>skaidriem produktu nosaukumiem;\u003C\u002Fli>\u003Cli>unikālam produktu un kategoriju saturam;\u003C\u002Fli>\u003Cli>aktuālām cenām;\u003C\u002Fli>\u003Cli>korektai pieejamībai;\u003C\u002Fli>\u003Cli>produktu atribūtiem;\u003C\u002Fli>\u003Cli>strukturētajiem datiem;\u003C\u002Fli>\u003Cli>Merchant Center informācijai;\u003C\u002Fli>\u003Cli>indeksējamām produktu un kategoriju lapām.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Merchant Center un Product strukturētie dati ir divi savstarpēji papildinoši veidi, kā Google nodot produktu informāciju. Google norāda, ka abu izmantošana kopā var palielināt iespējas dažādos produktu meklēšanas rezultātu formātos un palīdzēt pārbaudīt datu precizitāti. \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fproduct\" target=\"_blank\" rel=\"noopener noreferrer\">Google for Developers\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Mērķis nav optimizēt veikalu kādam atsevišķam “AI algoritmam”.\u003C\u002Fp>\u003Cp>Mērķis ir uzturēt skaidrus, aktuālus un tehniski pieejamus produktu datus.\u003C\u002Fp>","Kā sagatavot interneta veikalu Google AI Search un produktu meklēšanai?",{"text":7245,"image":199,"heading_h2":7246},"\u003Cp>Interneta veikals ir arī distances tirdzniecības vide.\u003C\u002Fp>\u003Cp>PTAC norāda, ka komersantam jāsniedz pirmslīguma informācija par preci vai pakalpojumu, cenu un papildu izmaksām, piegādi, apmaksas kārtību un atteikuma tiesībām, kā arī jāapstiprina pasūtījuma saņemšana. Distances līguma gadījumā patērētājiem parasti ir 14 dienu atteikuma tiesības, lai gan normatīvajos aktos paredzēti izņēmumi. \u003Ca href=\"https:\u002F\u002Fwww.ptac.gov.lv\u002Flv\u002Fdistances-tirdznieciba\" target=\"_blank\" rel=\"noopener noreferrer\">Patērētāju tiesību aizsardzības centrs\u003C\u002Fa>\u003C\u002Fp>\u003Cp>2026. gadā jāņem vērā arī e-komercijas piekļūstamības prasības.\u003C\u002Fp>\u003Cp>Latvijā Preču un pakalpojumu piekļūstamības likuma prasības noteiktiem pakalpojumiem, tostarp elektroniskās tirdzniecības pakalpojumiem, ir spēkā kopš 2025. gada 28. jūnija. \u003Ca href=\"https:\u002F\u002Fwww.ptac.gov.lv\u002Flv\u002Fpieklustamibas-prasibas\" target=\"_blank\" rel=\"noopener noreferrer\">Patērētāju tiesību aizsardzības centrs\u003C\u002Fa>\u003C\u002Fp>\u003Cp>\u003Cstrong>Vienlaikus likumā paredzēti atbrīvojumi noteiktiem mikrouzņēmumiem, tāpēc konkrētā uzņēmuma pienākumi jāvērtē individuāli.\u003C\u002Fstrong> Likums paredz atbrīvojumu pakalpojumu sniedzējam, kurš nodarbina mazāk par 10 personām un atbilst noteiktajam apgrozījuma vai bilances slieksnim. \u003Ca href=\"https:\u002F\u002Fm.likumi.lv\u002Fta\u002Fid\u002F340554-precu-un-pakalpojumu-pieklustamibas-likums\" target=\"_blank\" rel=\"noopener noreferrer\">Likumi\u003C\u002Fa>\u003C\u002Fp>\u003Cp>Konkrētās juridiskās, nodokļu, privātuma un piekļūstamības prasības jāvērtē atbilstoši uzņēmuma darbībai, tirgiem un klientu grupām.\u003C\u002Fp>","Kādas juridiskās un piekļūstamības prasības jāņem vērā?",{"text":7248,"image":199,"heading_h2":7249},"\u003Cp>Interneta veikalu nevajadzētu pieņemt tikai pēc principa “lapas atveras un pogas strādā”.\u003C\u002Fp>\u003Cp>Jāpārbauda pilns pasūtījuma dzīves cikls.\u003C\u002Fp>\u003Ch3>E-veikala pārbaude pirms publicēšanas\u003C\u002Fh3>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Pārbaude\u003C\u002Fth>\u003Cth>Ko pārbaudīt\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Testa pasūtījums\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai pirkumu iespējams pabeigt no produkta līdz apstiprinājumam\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Neveiksmīgs maksājums\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kas notiek, ja maksājums tiek noraidīts vai pārtraukts\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Kupons \u002F atlaide\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai cenas aprēķins paliek korekts\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Noliktavas izmaiņas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai atlikums tiek pareizi atjaunots\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Izpārdots produkts\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai produktu nevar atkārtoti pārdot, ja tas vairs nav pieejams\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Piegāde\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai pareizi darbojas zonas, pakomāti un cenas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>E-pasti\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai klients un administrators saņem pareizos paziņojumus\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Rēķins\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai dokumenti tiek izveidoti atbilstoši procesam\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Mobilā ierīce\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai visu pirkumu iespējams ērti pabeigt telefonā\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Analītika\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai tiek fiksēti galvenie e-komercijas notikumi un pirkums\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>ERP \u002F CRM sinhronizācija\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai dati nonāk pareizajā sistēmā\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Atcelšana un atmaksa\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai maksājuma, atlikuma un pasūtījuma statusi tiek atjaunoti\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integrācijas kļūda\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kas notiek, ja ārējais API nav pieejams\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Lietotāju tiesības\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Vai administratoriem ir tikai nepieciešamās piekļuves\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Šo pārbaudi ir vērts veikt ar vairākiem produktiem, maksājumu veidiem un piegādes scenārijiem, nevis tikai ar vienu ideālu testa pasūtījumu.\u003C\u002Fp>","Kā pārbaudīt interneta veikalu pirms publicēšanas?",{"text":7251,"image":199,"heading_h2":7252},"\u003Cp>Publicēšana nav projekta beigas.\u003C\u002Fp>\u003Cp>Pēc tam sākas darbs ar reāliem klientiem un reāliem datiem.\u003C\u002Fp>\u003Cp>Jāseko:\u003C\u002Fp>\u003Cul>\u003Cli>kur lietotāji pamet pirkuma procesu;\u003C\u002Fli>\u003Cli>kuri produkti tiek skatīti, bet netiek pirkti;\u003C\u002Fli>\u003Cli>vai maksājumi un piegāde darbojas korekti;\u003C\u002Fli>\u003Cli>vai integrācijas sinhronizējas;\u003C\u002Fli>\u003Cli>kuri organiskās meklēšanas vaicājumi piesaista apmeklētājus;\u003C\u002Fli>\u003Cli>kā pārdošanu ietekmē reklāmas un e-pasta komunikācija.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Turpmākais darbs var ietvert tehnisko uzturēšanu, SEO, produktu satura uzlabošanu, pirkuma noformēšanas optimizāciju, e-pasta automatizāciju un jaunu funkciju izstrādi.\u003C\u002Fp>","Kas notiek pēc interneta veikala publicēšanas?",{"text":7254,"image":199,"heading_h2":7255},"\u003Cp>Ja projekts ir esoša e-veikala pārbūve vai migrācija, ar jaunās sistēmas izveidi vien nepietiek.\u003C\u002Fp>\u003Cp>Jāizvērtē, kas jāpārceļ:\u003C\u002Fp>\u003Cul>\u003Cli>produkti;\u003C\u002Fli>\u003Cli>kategorijas;\u003C\u002Fli>\u003Cli>klientu konti;\u003C\u002Fli>\u003Cli>pasūtījumu vēsture;\u003C\u002Fli>\u003Cli>produktu attēli;\u003C\u002Fli>\u003Cli>saturs;\u003C\u002Fli>\u003Cli>SEO metadati;\u003C\u002Fli>\u003Cli>esošie URL;\u003C\u002Fli>\u003Cli>integrācijas;\u003C\u002Fli>\u003Cli>analītikas konfigurācija.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Īpaši svarīgi ir saglabāt esošo URL loģiku vai korekti plānot pāradresācijas.\u003C\u002Fp>\u003Cp>Pretējā gadījumā tehniski labāks veikals pēc migrācijas var zaudēt daļu no jau iegūtās organiskās redzamības.\u003C\u002Fp>","Ko darīt, ja uzņēmumam jau ir interneta veikals?",{"text":7257,"image":199,"heading_h2":7258},"\u003Cp>Labs projekta uzdevums nav detalizēta tehniskā specifikācija.\u003C\u002Fp>\u003Cp>Tam jāpalīdz izstrādātājam saprast biznesa procesu, prasības un ierobežojumus.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Tēma\u003C\u002Fth>\u003Cth>Ko aprakstīt\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Biznesa modelis\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Ko un kam pārdodat\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Tirgi\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Valstis, valodas un valūtas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Produkti\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Produktu skaits, kategorijas, variācijas un atribūti\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Produktu dati\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kur atrodas produkti, cenas un atlikumi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Pasūtījuma process\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kas notiek no groza līdz pasūtījuma izpildei\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Maksājumi\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nepieciešamās maksājumu metodes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Piegāde\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Piegādātāji, zonas un saņemšanas veidi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integrācijas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>CRM, ERP, noliktava, grāmatvedība, e-pasts u.c.\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Klientu tipi\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>B2C, B2B, lojalitātes klienti vai citas grupas\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Nestandarta funkcijas\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Abonementi, noma, rezervācijas, individuālas cenas u.c.\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Administrēšana\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kas pārvaldīs produktus un pasūtījumus\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Esošais veikals\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kas jāmigrē un kas jāsaglabā\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Esošie URL, redzamība un galvenie atslēgvārdi\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Prioritātes\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Kas nepieciešams pirmajā versijā un ko var ieviest vēlāk\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Jo skaidrāk aprakstīts pats process, jo vieglāk izvēlēties piemērotu tehnisko risinājumu un precīzāk novērtēt projekta apjomu.\u003C\u002Fp>","Kā sagatavot projekta uzdevumu interneta veikala izstrādātājam?",{"text":7260,"image":7261,"heading_h2":7266},"\u003Cp>Reāls Brandsite piemērs ir {Vedam{\u002Fportfolio\u002Fvedam\u002F}}.\u003C\u002Fp>\u003Cp>Vedam gadījumā vienā web risinājumā bija jāapvieno:\u003C\u002Fp>\u003Cul>\u003Cli>pārcelšanās pakalpojuma pieteikšana;\u003C\u002Fli>\u003Cli>pārcelšanās kastu noma;\u003C\u002Fli>\u003Cli>produktu iegāde;\u003C\u002Fli>\u003Cli>tiešsaistes maksājumi;\u003C\u002Fli>\u003Cli>CRM integrācija;\u003C\u002Fli>\u003Cli>Google API adrešu ievade;\u003C\u002Fli>\u003Cli>automatizēta e-pastu komunikācija.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Klients var vienā pasūtījuma procesā apvienot nomājamos un pērkamos produktus, savukārt uzņēmuma pusē vairāki ikdienas procesi tiek pārvaldīti vienotā sistēmā. \u003C\u002Fp>\u003Cp>Tas labi parāda, kāpēc interneta veikala izveide ne vienmēr nozīmē tikai produktu katalogu, grozu un maksājuma pogu.\u003C\u002Fp>\u003Cp>Dažkārt e-komercija kļūst par daļu no plašākas biznesa sistēmas.\u003C\u002Fp>",{"id":7262,"url":7263,"size":7264,"type":573,"width":1689,"height":1690,"filename":7265,"mime_type":318},"652ead8c-6bdf-4b34-b108-46b974734769","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F652ead8c-6bdf-4b34-b108-46b974734769\u002Ftranslations\u002Flv\u002Fvedam-majaslapa-editoriala-stila-parlukprogrammas-rami.webp",145700,"vedam-majaslapa-editoriala-stila-parlukprogrammas-rami.webp","Kā vienā sistēmā apvienot pārdošanu, nomu un CRM?",{"text":7268,"image":199,"heading_h2":6868},"\u003Ch3>Ar ko sākt interneta veikala izveidi?\u003C\u002Fh3>\u003Cp>Sāciet ar produktu un datu karti, pasūtījuma karti un izņēmumu karti. Tas palīdz saprast, kā veikalam jādarbojas vēl pirms konkrētas platformas izvēles.\u003C\u002Fp>\u003Ch3>Kura platforma ir piemērotākā interneta veikalam?\u003C\u002Fh3>\u003Cp>Tas ir atkarīgs no projekta prasībām. WooCommerce var būt piemērots uzņēmumiem, kuriem svarīga WordPress vide, SEO un pielāgošana, savukārt Shopify var būt piemērots standartizētākai SaaS e-komercijai. Specifiska B2B vai cita biznesa loģika var prasīt individuālāku risinājumu.\u003C\u002Fp>\u003Ch3>Cik maksā interneta veikala izveide?\u003C\u002Fh3>\u003Cp>Brandsite profesionāli e-komercijas projekti sākas no \u003Cstrong>5 000 EUR\u003C\u002Fstrong>, bet gala cenu nosaka produktu struktūra, dizains, valodas, integrācijas un nepieciešamā funkcionalitāte.\u003C\u002Fp>\u003Cp>Detalizētāk: {Cik maksā interneta veikala izstrāde Latvijā 2026. gadā?{\u002Fblogs\u002Finterneta-veikala-izstrades-cena\u002F}}\u003C\u002Fp>\u003Ch3>Vai interneta veikalam obligāti nepieciešama ERP vai CRM integrācija?\u003C\u002Fh3>\u003Cp>Nē. Ja produktus, atlikumus un pasūtījumus iespējams efektīvi pārvaldīt vienā e-komercijas platformā, integrācija var nebūt nepieciešama.\u003C\u002Fp>\u003Ch3>Kad vajadzīga individuāla API integrācija?\u003C\u002Fh3>\u003Cp>Tā var būt nepieciešama, ja gatavie moduļi nespēj apstrādāt uzņēmuma konkrēto datu loģiku, piemēram, B2B cenas, vairākas noliktavas, specifiskus statusus vai datu apmaiņu starp vairākām sistēmām.\u003C\u002Fp>\u003Ch3>Vai SEO jāplāno jau interneta veikala izstrādes laikā?\u003C\u002Fh3>\u003Cp>Jā. URL struktūru, kategorijas, filtrus, canonical loģiku, strukturētos datus un iekšējās saites ir daudz vienkāršāk plānot pirms publicēšanas.\u003C\u002Fp>\u003Ch3>Kā sagatavot interneta veikalu Google AI Search?\u003C\u002Fh3>\u003Cp>Nav nepieciešams īpašs AI marķējums. Google rekomendē turpināt izmantot Search pamatus - indeksējamu tehnisko struktūru, kvalitatīvu saturu, produktu datus un atbilstošus strukturētos datus. \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fai-features\" target=\"_blank\" rel=\"noopener noreferrer\">Google for Developers\u003C\u002Fa>\u003C\u002Fp>\u003Ch3>Ko obligāti pārbaudīt pirms interneta veikala publicēšanas?\u003C\u002Fh3>\u003Cp>Jāpārbauda gan veiksmīgs pirkums, gan neveiksmīgs maksājums, izpārdots produkts, atmaksa, piegāde, e-pasti, mobilā vide, analītika un nepieciešamās sistēmu integrācijas.\u003C\u002Fp>\u003Ch3>Vai esošu interneta veikalu var pārcelt uz citu platformu?\u003C\u002Fh3>\u003Cp>Jā, bet migrācija jāplāno atsevišķi. Jāizvērtē produktu, klientu, pasūtījumu, URL, satura un integrāciju pārcelšana, kā arī esošās SEO redzamības saglabāšana.\u003C\u002Fp>",{"text":7270,"image":199,"heading_h2":7271},"\u003Cp>Veiksmīga e-komercijas projekta pamatā nav tikai platforma.\u003C\u002Fp>\u003Cp>Svarīgi saprast, \u003Cstrong>kā pārvietojas produktu dati, kas notiek ar pasūtījumu un kā e-veikals savienojas ar pārējām uzņēmuma sistēmām\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Brandsite palīdz plānot un izstrādāt e-komercijas risinājumus no UX\u002FUI un produktu struktūras līdz maksājumiem, integrācijām un turpmākai attīstībai.\u003C\u002Fp>\u003Cp>{Interneta veikalu izstrāde{\u002Fpakalpojumi\u002Fe-komercijas-izstrade\u002F}}\u003C\u002Fp>\u003Cp>\u003Cbr \u002F>\u003C\u002Fp>\u003Cp>\u003Cb>{Pieteikt konsultāciju{\u002Fkontakti\u002F}}!\u003C\u002Fb>\u003C\u002Fp>","Plānojat izveidot interneta veikalu?",{"card_image":199,"hero_image":7273},{"id":6576,"type":149,"locale":16,"fallback":7274,"image":7275,"derivatives":7282},{"used":25,"locale":199},{"url":6579,"filename":6580,"alt":6581,"title":6581,"caption":6581,"width":1689,"height":1690,"derivatives":7276},{"card":7277,"mobile":7278,"original":7279,"tablet":7280,"thumb":7281},{"label":314,"target_width":315,"url":6584,"filename":6585,"mime_type":318,"width":315,"height":585,"size":6586},{"label":321,"target_width":322,"url":6588,"filename":6589,"mime_type":318,"width":322,"height":590,"size":6590},{"label":327,"target_width":199,"url":6592,"filename":6593,"mime_type":318,"width":1689,"height":1690,"size":6594},{"label":332,"target_width":333,"url":6596,"filename":6597,"mime_type":318,"width":333,"height":599,"size":6598},{"label":338,"target_width":339,"url":6600,"filename":6601,"mime_type":318,"width":339,"height":604,"size":6602},{"card":7283,"mobile":7284,"original":7285,"tablet":7286,"thumb":7287},{"label":314,"target_width":315,"url":6584,"filename":6585,"mime_type":318,"width":315,"height":585,"size":6586},{"label":321,"target_width":322,"url":6588,"filename":6589,"mime_type":318,"width":322,"height":590,"size":6590},{"label":327,"target_width":199,"url":6592,"filename":6593,"mime_type":318,"width":1689,"height":1690,"size":6594},{"label":332,"target_width":333,"url":6596,"filename":6597,"mime_type":318,"width":333,"height":599,"size":6598},{"label":338,"target_width":339,"url":6600,"filename":6601,"mime_type":318,"width":339,"height":604,"size":6602},1792764600554]