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We compare SEO, CMS, multilingual content, integrations, maintenance and cost models for a business website.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwordpress-or-webflow\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwordpress-or-webflow\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ff36a5273-3163-45f6-a033-6d40a22040a9\u002Ftranslations\u002Fen\u002Fwordpress-and-webflow-comparison.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Web\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Web, Solutions\",\n            \"articleBody\": \"For a Latvian company, WordPress will more often be the right fit if SEO, structured and regularly updated content, multiple languages, integrations and greater control over the website's technical environment matter. Webflow can be a very good choice for a visually driven marketing website if the company wants a managed platform and does not need complex business logic. Both platforms let you build a professional business website. The choice is not about which platform is better overall, but about which one better fits the company's content, team and future development plans. WordPress and Webflow compared Criterion WordPress Webflow CMS and content Very flexible for structured content and larger content libraries A convenient visual environment and CMS, especially for marketing websites Hosting The company can choose and change its hosting Hosting is part of the Webflow platform SEO Extensive options for technical and content SEO Provides the essential SEO settings Multilingual content Language and URL structure can be planned individually Webflow's localisation functionality is available Integrations Extensive options with plugins, APIs and custom development Apps and APIs are available, but integrations work within the Webflow platform Maintenance Hosting, updates, security and plugins need to be planned The platform manages a large part of the infrastructure Portability Greater control over hosting, code and database Part of the code can be exported, but moving the CMS and platform functionality requires a planned migration When to choose WordPress and when Webflow? WordPress is usually the better choice if: you have a lot of structured content that is developed regularly; SEO is an important long-term customer acquisition channel; you need multiple languages and integrations; greater control over the technical environment and future development matters. WordPress is often a good fit for companies that plan to use their website not just as a showcase, but as a long-term content, SEO and customer acquisition channel. For companies considering {WordPress website development{\u002Fen\u002Fblog\u002Fwordpress-development-for-businesses\u002F}} as a long-term solution, it is important to look not only at the features needed today, but also at future content, SEO and integration needs. Webflow is usually the better choice if: the main goal is a visually strong marketing or brand website; the required functionality is relatively simple; the company prefers a managed platform; the platform's subscription model is acceptable. Webflow can be especially suitable for projects where visual execution is the priority and the company does not want to manage a large part of the technical infrastructure itself. Frequently asked questions Is Webflow good for SEO? Yes. Webflow provides the essential technical SEO settings. However, results depend not only on the platform, but also on the website's structure, content, internal links and other SEO factors. Is a WordPress website slower than Webflow? Not necessarily. WordPress performance is affected by development quality, hosting, theme, plugins, images and maintenance. A well-built WordPress website can be very fast. Which platform is better for a multilingual website? You can build a multilingual website on both platforms. WordPress lets you plan the language, URL and SEO structure individually, while Webflow offers its own localisation functionality. For a Latvian company, it is important to assess not only how easy translation is, but also the URL structure, hreflang, the editors' workflow and how new languages will be added in the future. Which is cheaper: WordPress or Webflow? This can't be determined correctly from the platform's monthly price alone. A WordPress project needs to account for development, hosting, maintenance and any paid tools required. Webflow uses a platform subscription model. That's why costs should be compared based on the specific project's requirements and long-term maintenance, not just the initial price. Can you move from Webflow to WordPress? Yes, but it is not a one-click migration. When moving to another platform, you need to plan the transfer of content, CMS data, URLs, SEO signals, forms and other functionality. WordPress or Webflow: which should you choose? WordPress will more often be the right fit if the website is a long-term platform for content, SEO, multiple languages and integrations. Webflow is a strong choice for a visually driven marketing website with relatively simple functionality and a managed technical environment. What matters most is choosing the platform based on how the company will use and develop the website in the long term, not just on which tool seems more convenient at the start of the project.\",\n            \"wordCount\": 723,\n            \"timeRequired\": \"PT4M\",\n            \"datePublished\": \"2026-10-29T10:42:34+00:00\",\n            \"dateModified\": \"2026-10-29T10:42:34+00:00\"\n        }\n    ]\n}",{"hero":1363,"sections":1367},{"text":1364,"image":1365},"\u003Cp>\u003Cstrong>For a Latvian company, WordPress will more often be the right fit if SEO, structured and regularly updated content, multiple languages, integrations and greater control over the website's technical environment matter. Webflow can be a very good choice for a visually driven marketing website if the company wants a managed platform and does not need complex business logic.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Both platforms let you build a professional business website. The choice is not about which platform is better overall, but about which one better fits the company's content, team and future development plans.\u003C\u002Fp>",{"id":1326,"url":1366,"size":1346,"type":572,"width":1332,"height":1333,"filename":1330,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ff36a5273-3163-45f6-a033-6d40a22040a9\u002Ftranslations\u002Fen\u002Fwordpress-and-webflow-comparison.webp",[1368,1371,1374,1377],{"text":1369,"image":199,"heading_h2":1370},"\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Criterion\u003C\u002Fth>\u003Cth>WordPress\u003C\u002Fth>\u003Cth>Webflow\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>CMS and content\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Very flexible for structured content and larger content libraries\u003C\u002Ftd>\u003Ctd>A convenient visual environment and CMS, especially for marketing websites\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Hosting\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The company can choose and change its hosting\u003C\u002Ftd>\u003Ctd>Hosting is part of the Webflow platform\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Extensive options for technical and content SEO\u003C\u002Ftd>\u003Ctd>Provides the essential SEO settings\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Multilingual content\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Language and URL structure can be planned individually\u003C\u002Ftd>\u003Ctd>Webflow's localisation functionality is available\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integrations\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Extensive options with plugins, APIs and custom development\u003C\u002Ftd>\u003Ctd>Apps and APIs are available, but integrations work within the Webflow platform\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Maintenance\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Hosting, updates, security and plugins need to be planned\u003C\u002Ftd>\u003Ctd>The platform manages a large part of the infrastructure\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Portability\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Greater control over hosting, code and database\u003C\u002Ftd>\u003Ctd>Part of the code can be exported, but moving the CMS and platform functionality requires a planned migration\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>","WordPress and Webflow compared",{"text":1372,"image":199,"heading_h2":1373},"\u003Ch3>WordPress is usually the better choice if:\u003C\u002Fh3>\u003Cul>\u003Cli>you have a lot of structured content that is developed regularly;\u003C\u002Fli>\u003Cli>SEO is an important long-term customer acquisition channel;\u003C\u002Fli>\u003Cli>you need multiple languages and integrations;\u003C\u002Fli>\u003Cli>greater control over the technical environment and future development matters.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>WordPress is often a good fit for companies that plan to use their website not just as a showcase, but as a long-term content, SEO and customer acquisition channel.\u003C\u002Fp>\u003Cp>For companies considering {WordPress website development{\u002Fen\u002Fblog\u002Fwordpress-development-for-businesses\u002F}} as a long-term solution, it is important to look not only at the features needed today, but also at future content, SEO and integration needs.\u003C\u002Fp>\u003Ch3>Webflow is usually the better choice if:\u003C\u002Fh3>\u003Cul>\u003Cli>the main goal is a visually strong marketing or brand website;\u003C\u002Fli>\u003Cli>the required functionality is relatively simple;\u003C\u002Fli>\u003Cli>the company prefers a managed platform;\u003C\u002Fli>\u003Cli>the platform's subscription model is acceptable.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Webflow can be especially suitable for projects where visual execution is the priority and the company does not want to manage a large part of the technical infrastructure itself.\u003C\u002Fp>","When to choose WordPress and when Webflow?",{"text":1375,"image":199,"heading_h2":1376},"\u003Ch3>Is Webflow good for SEO?\u003C\u002Fh3>\u003Cp>Yes. 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      \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F\",\n            \"name\": \"CRM systems in Latvia: which one should your business choose?\",\n            \"description\": \"We compare CRM systems worth considering for Latvian businesses: HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Dynamics 365.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#article\"\n            },\n            \"datePublished\": \"2026-10-29T11:42:54+00:00\",\n            \"dateModified\": \"2026-10-29T11:42:54+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#article\",\n            \"headline\": \"CRM Systems: Popular Choices for Latvian Businesses\",\n            \"name\": \"CRM Systems: Popular Choices for Latvian Businesses\",\n            \"description\": \"We compare CRM systems worth considering for Latvian businesses: HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Dynamics 365.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f37f9cd-ab88-4032-b52f-19223d9ad4d5\u002Ftranslations\u002Fen\u002Fcrm-systems-comparison-latvian-businesses.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Business\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Business, Solutions\",\n            \"articleBody\": \"When choosing a CRM system, Latvian businesses often compare platforms such as HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Microsoft Dynamics 365 Sales. There is no single CRM system that is best for everyone. The right choice depends on the company's sales process, team, the automation it needs, integrations and budget. In this article, \\\"popular\\\" does not mean an official ranking of CRM market share in Latvia. We compare internationally widely used platforms that Latvian businesses should consider when looking for a sales and customer relationship management solution. If the concept of CRM itself is not yet clear, our article {What is a CRM system?{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} briefly explains how a CRM helps manage leads, deals and communication. A quick comparison of CRM systems CRM system Usually best suited for Strength What to assess HubSpot Marketing and sales teams Marketing, sales and customer service in one ecosystem Costs and the scope of features needed as the company grows Zoho CRM Small and medium-sized businesses with a customisable sales process Extensive configuration and automation options The structure and processes need planning so the setup doesn't become overly complex Pipedrive Sales teams with a clear deal process A visual, easy-to-understand deal pipeline The add-ons required and the company's wider needs Bitrix24 Teams that want CRM together with work and communication tools Many features in one environment The wide range of features requires careful configuration Salesforce Companies that need broader customisation, automation and integrations An extensive CRM ecosystem and customisation options Implementation and administration can be more demanding Microsoft Dynamics 365 Sales Companies already using Microsoft business tools The Microsoft ecosystem and Power Platform integrations Licences, architecture and implementation scope HubSpot HubSpot can be a good fit for companies that want to bring contacts, sales, marketing and customer service together in one customer platform. It is especially useful when the CRM is not just a tool for salespeople, but part of a wider customer journey. HubSpot also offers free starter functionality, while paid plans are available for broader sales, marketing and customer service needs. Zoho CRM Zoho CRM is a flexible solution for companies that want to customise sales stages, fields, automations and data flows. It can suit a small or medium-sized business that has outgrown a simple contact list and needs more control over its sales process. Zoho also offers web forms that can pass enquiry data to the CRM automatically and apply assignment or auto-response rules. Pipedrive Pipedrive's main advantage is its clear, visual deal pipeline logic. It can be especially intuitive for companies whose sales process is built on sequential stages: lead → deal → sales stage → next step The Pipedrive ecosystem also includes website enquiry forms whose submissions can be passed to the CRM. Availability depends on the chosen plan and add-ons. Bitrix24 Bitrix24 is broader than a classic sales CRM. It combines customer management with tasks, projects, communication, documents and other work tools in one environment. That can be a benefit for a team that wants to manage several processes on one platform. At the same time, many features do not mean the company needs all of them. Before implementation, it is important to define which Bitrix24 features the company will actually use. Salesforce Salesforce offers extensive CRM customisation, automation and integration options. It can suit companies that need to configure more specific sales processes, connect several systems or build a broader CRM architecture. Salesforce also offers solutions designed for smaller businesses, so company size alone is not the main selection criterion. It is more important to assess the functionality needed, the scope of implementation and administration. Microsoft Dynamics 365 Sales Microsoft Dynamics 365 Sales can be a logical candidate for companies that already use Microsoft 365, Power Platform or other Microsoft business solutions. The system is designed for managing accounts, contacts, leads and sales opportunities, and one of its advantages is its connection to the Microsoft ecosystem and Power Platform tools. How to choose a CRM system for your business A CRM should not be chosen based on the best-known brand or the longest feature list. Before comparing platforms, it is worth answering five questions: Question Why it matters How does selling work today? The CRM has to support the real sales process and the visibility the company needs How many people will use the CRM? This affects licences, roles and access What needs to be automated? Different teams need different levels of automation Which systems will the CRM need to connect to? The website, ERP, email, calendar and other tools can be decisive Who in the company will administer the CRM? A more complex system without a responsible person is often not used to its full potential Define the process first, and only then choose the CRM. If the main problem is manually transferring enquiries or other data between your website and CRM, our article on {connecting your website to a CRM or ERP{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}} explains how to plan that data flow in practice. Frequently asked questions Which CRM system is best for a small business? There is no single universally best system. For a small business, easy implementation, a clear sales process, the integrations needed and cost are often more important than the widest possible range of features. Are there free CRM systems? Yes. Some CRM platforms have free starter plans or free functionality. Keep in mind that free versions usually have limits on users, features, automation or other aspects, so check the current terms before choosing. Can a CRM be connected to a WordPress website? Yes. Depending on the CRM and the website setup, the connect...\",\n            \"wordCount\": 928,\n            \"timeRequired\": \"PT6M\",\n            \"datePublished\": \"2026-10-29T11:42:54+00:00\",\n            \"dateModified\": \"2026-10-29T11:42:54+00:00\"\n        }\n    ]\n}",{"hero":1723,"sections":1727},{"text":1724,"image":1725},"\u003Cp>When choosing a CRM system, Latvian businesses often compare platforms such as \u003Cstrong>HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Microsoft Dynamics 365 Sales\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>There is no single CRM system that is best for everyone. The right choice depends on the company's sales process, team, the automation it needs, integrations and budget.\u003C\u002Fp>\u003Cp>In this article, "popular" does not mean an official ranking of CRM market share in Latvia. We compare internationally widely used platforms that Latvian businesses should consider when looking for a sales and customer relationship management solution.\u003C\u002Fp>\u003Cp>If the concept of CRM itself is not yet clear, our article {What is a CRM system?{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} briefly explains how a CRM helps manage leads, deals and communication.\u003C\u002Fp>",{"id":1480,"url":1726,"size":1498,"type":572,"width":1332,"height":1333,"filename":1484,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f37f9cd-ab88-4032-b52f-19223d9ad4d5\u002Ftranslations\u002Fen\u002Fcrm-systems-comparison-latvian-businesses.webp",[1728,1731,1734,1737,1740,1743,1746,1749,1752,1754],{"text":1729,"image":199,"heading_h2":1730},"\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>CRM system\u003C\u002Fth>\u003Cth>Usually best suited for\u003C\u002Fth>\u003Cth>Strength\u003C\u002Fth>\u003Cth>What to assess\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>HubSpot\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Marketing and sales teams\u003C\u002Ftd>\u003Ctd>Marketing, sales and customer service in one ecosystem\u003C\u002Ftd>\u003Ctd>Costs and the scope of features needed as the company grows\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Zoho CRM\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Small and medium-sized businesses with a customisable sales process\u003C\u002Ftd>\u003Ctd>Extensive configuration and automation options\u003C\u002Ftd>\u003Ctd>The structure and processes need planning so the setup doesn't become overly complex\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Pipedrive\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Sales teams with a clear deal process\u003C\u002Ftd>\u003Ctd>A visual, easy-to-understand deal pipeline\u003C\u002Ftd>\u003Ctd>The add-ons required and the company's wider needs\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Bitrix24\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Teams that want CRM together with work and communication tools\u003C\u002Ftd>\u003Ctd>Many features in one environment\u003C\u002Ftd>\u003Ctd>The wide range of features requires careful configuration\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Salesforce\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Companies that need broader customisation, automation and integrations\u003C\u002Ftd>\u003Ctd>An extensive CRM ecosystem and customisation options\u003C\u002Ftd>\u003Ctd>Implementation and administration can be more demanding\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Microsoft Dynamics 365 Sales\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Companies already using Microsoft business tools\u003C\u002Ftd>\u003Ctd>The Microsoft ecosystem and Power Platform integrations\u003C\u002Ftd>\u003Ctd>Licences, architecture and implementation scope\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>","A quick comparison of CRM systems",{"text":1732,"image":199,"heading_h2":1733},"\u003Cp>HubSpot can be a good fit for companies that want to bring contacts, sales, marketing and customer service together in one customer platform.\u003C\u002Fp>\u003Cp>It is especially useful when the CRM is not just a tool for salespeople, but part of a wider customer journey.\u003C\u002Fp>\u003Cp>HubSpot also offers free starter functionality, while paid plans are available for broader sales, marketing and customer service needs.\u003C\u002Fp>","HubSpot",{"text":1735,"image":199,"heading_h2":1736},"\u003Cp>Zoho CRM is a flexible solution for companies that want to customise sales stages, fields, automations and data flows.\u003C\u002Fp>\u003Cp>It can suit a small or medium-sized business that has outgrown a simple contact list and needs more control over its sales process.\u003C\u002Fp>\u003Cp>Zoho also offers web forms that can pass enquiry data to the CRM automatically and apply assignment or auto-response rules.\u003C\u002Fp>","Zoho CRM",{"text":1738,"image":199,"heading_h2":1739},"\u003Cp>Pipedrive's main advantage is its clear, visual deal pipeline logic.\u003C\u002Fp>\u003Cp>It can be especially intuitive for companies whose sales process is built on sequential stages:\u003C\u002Fp>\u003Cp>\u003Cstrong>lead → deal → sales stage → next step\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Pipedrive ecosystem also includes website enquiry forms whose submissions can be passed to the CRM. Availability depends on the chosen plan and add-ons.\u003C\u002Fp>","Pipedrive",{"text":1741,"image":199,"heading_h2":1742},"\u003Cp>Bitrix24 is broader than a classic sales CRM. It combines customer management with tasks, projects, communication, documents and other work tools in one environment.\u003C\u002Fp>\u003Cp>That can be a benefit for a team that wants to manage several processes on one platform.\u003C\u002Fp>\u003Cp>At the same time, many features do not mean the company needs all of them. Before implementation, it is important to define which Bitrix24 features the company will actually use.\u003C\u002Fp>","Bitrix24",{"text":1744,"image":199,"heading_h2":1745},"\u003Cp>Salesforce offers extensive CRM customisation, automation and integration options.\u003C\u002Fp>\u003Cp>It can suit companies that need to configure more specific sales processes, connect several systems or build a broader CRM architecture.\u003C\u002Fp>\u003Cp>Salesforce also offers solutions designed for smaller businesses, so company size alone is not the main selection criterion. It is more important to assess the functionality needed, the scope of implementation and administration.\u003C\u002Fp>","Salesforce",{"text":1747,"image":199,"heading_h2":1748},"\u003Cp>Microsoft Dynamics 365 Sales can be a logical candidate for companies that already use Microsoft 365, Power Platform or other Microsoft business solutions.\u003C\u002Fp>\u003Cp>The system is designed for managing accounts, contacts, leads and sales opportunities, and one of its advantages is its connection to the Microsoft ecosystem and Power Platform tools.\u003C\u002Fp>","Microsoft Dynamics 365 Sales",{"text":1750,"image":199,"heading_h2":1751},"\u003Cp>A CRM should not be chosen based on the best-known brand or the longest feature list.\u003C\u002Fp>\u003Cp>Before comparing platforms, it is worth answering five questions:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Question\u003C\u002Fth>\u003Cth>Why it matters\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>How does selling work today?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The CRM has to support the real sales process and the visibility the company needs\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>How many people will use the CRM?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>This affects licences, roles and access\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>What needs to be automated?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Different teams need different levels of automation\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Which systems will the CRM need to connect to?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The website, ERP, email, calendar and other tools can be decisive\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Who in the company will administer the CRM?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A more complex system without a responsible person is often not used to its full potential\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>\u003Cstrong>Define the process first, and only then choose the CRM.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If the main problem is manually transferring enquiries or other data between your website and CRM, our article on {connecting your website to a CRM or ERP{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}} explains how to plan that data flow in practice.\u003C\u002Fp>","How to choose a CRM system for your business",{"text":1753,"image":199,"heading_h2":1376},"\u003Ch3>Which CRM system is best for a small business?\u003C\u002Fh3>\u003Cp>There is no single universally best system. For a small business, easy implementation, a clear sales process, the integrations needed and cost are often more important than the widest possible range of features.\u003C\u002Fp>\u003Ch3>Are there free CRM systems?\u003C\u002Fh3>\u003Cp>Yes. Some CRM platforms have free starter plans or free functionality. Keep in mind that free versions usually have limits on users, features, automation or other aspects, so check the current terms before choosing.\u003C\u002Fp>\u003Ch3>Can a CRM be connected to a WordPress website?\u003C\u002Fh3>\u003Cp>Yes. Depending on the CRM and the website setup, the connection can be built with a website form, a ready-made plugin, an API, a webhook or a custom integration.\u003C\u002Fp>\u003Ch3>Can you switch CRM systems later?\u003C\u002Fh3>\u003Cp>Yes, but migration may involve transferring contacts, companies, deals, activities and other data.\u003C\u002Fp>\u003Cp>That's why, before choosing a CRM, it is worth checking the data export options and how difficult it will be to switch systems in the future.\u003C\u002Fp>",{"text":1755,"image":199,"heading_h2":1756},"\u003Cp>\u003Cstrong>A CRM should not be chosen based on the most features or the best-known brand. The most practical solution is the one that fits the company's sales process, integrations, team capabilities and budget.\u003C\u002Fstrong>\u003C\u002Fp>","Which CRM system should you 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\"2026-10-29T11:15:30+00:00\",\n            \"dateModified\": \"2026-10-29T11:15:30+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F#article\",\n            \"headline\": \"Connecting Your Website to a CRM or ERP: Cutting the Manual Work\",\n            \"name\": \"Connecting Your Website to a CRM or ERP: Cutting the Manual Work\",\n            \"description\": \"How to connect your website to a CRM or ERP, reduce manual data re-entry and build a manageable data flow between systems.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f900be6-d6d0-447c-9ef5-0e983ea65cc9\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8a9710e2-e245-41f4-bde3-81efbf8b818c\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration-process.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Febfae7cc-45a0-4c96-8bae-838daf0639d3\u002Fprocessed\u002Fcrm-un-erp-integracijas-datu-plusma.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Business\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Business, Solutions\",\n            \"articleBody\": \"It is worth connecting your website to a CRM or ERP when customer enquiries, orders, prices, stock data or statuses are regularly re-entered manually between several systems. A well-planned integration lets this data move automatically, reducing repetitive work and the risk of errors. But an integration project does not start with choosing an API. First, you need to understand how data currently moves through the company and where people have to step in manually. If you first need to understand the concept itself, we explain in a separate article what {business systems integration{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}} is and when a company needs it. Here we focus on the practical side: how to plan and implement such a connection. The first sign: people re-entering the same data The need for integration often becomes visible in day-to-day work. The contents of a contact form are copied into the CRM. An order from the online store is entered into the ERP by hand. Stock levels are checked in another system. An invoice is created in yet another tool. The order status then has to be updated in several places again. Each step may take only a few minutes, but with a larger volume of enquiries or orders it turns into constant administrative work. A good starting test is simple: follow one real enquiry or order from the website to the end of the process and mark every place where information is copied, checked or entered again. These are usually the points with the greatest automation potential. How to plan a website integration with a CRM or ERP 1. Map the current data flow Before choosing an API, module or integration platform, map the process that runs in the company today. Not the ideal process, but the real one. Scenario Simplified flow B2B enquiry Google \u002F ad → service page → form → email → CRM → salesperson E-commerce Product → cart → payment → order → ERP → warehouse → invoice → delivery Service booking Form \u002F calendar → CRM → person responsible → confirmation → communication A map like this shows not only the systems that can be connected, but also where duplicate work, waiting and errors currently occur. Sometimes there is no need to automate the whole process. Connecting one or two stages that create the biggest administrative load is enough. 2. Define the main source of data The next step is to determine which system manages each type of data as the main source. Data type Possible main source Lead and deal status CRM Product price ERP or product system Stock level ERP \u002F WMS Order status ERP or e-commerce system, depending on the process Invoice data ERP or accounting system Marketing consent CRM or email marketing system If stock levels are managed in the ERP, the online store should not keep a separate stock level that someone regularly corrects by hand. The same applies to prices, customer statuses and other data. If two systems are both treated as the main source for the same data, integration can create conflicts rather than prevent them. 3. Define which data needs to move There is no need to transfer everything between systems just because the API technically allows it. The more fields, conditions and exceptions, the more there is to test and maintain. For example, a B2B enquiry form can pass the name, company, email, phone, selected service, comment and lead source to the CRM. That is often enough for a salesperson to get started. If you need to clarify the role of a {CRM system{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} in this kind of process, we explain it in a separate glossary article. In practice, before development it is worth creating a simple data map for each important field: Question Example What is it? Order status Where does the data originate? ERP Where does it need to go? Online store When does it change? When the fulfilment status changes Which is the main source? ERP What happens to duplicates? A process rule must be defined Duplicate logic is especially important. If an existing customer submits an enquiry again, it must be clear whether the CRM creates a new contact, updates the existing one or creates a new deal. This is not just a technical decision for the developer. It is a business process question. 4. Choose the right type of connection Not every integration needs custom programming. Approach When it is useful Ready-made module or connector If the systems already have a stable connection and the process is standard API integration If specific data needs to be passed or custom business logic is required Webhook If one system needs to notify another immediately after a specific event Import \u002F export If real-time synchronisation is not needed Integration middleware If several systems need to be connected and more complex rules handled For a simple process, a custom integration can be unnecessarily complex. On the other hand, a ready-made module is not the right choice just because it exists. It has to support the specific company's data structure and workflow. 5. Plan for error scenarios, monitoring and ownership An integration is not finished just because data moved successfully once in a test environment. In real use, an external API may not respond, authentication may expire, a required field may be empty, an unexpected value may appear in the system, or part of the process may work while the next step fails. That's why, even before development, it must be clear how errors are logged, whether a failed record can be resent, who gets notified and how the company can see whether synchronisation is still working. Ownership after launch is important too. The company needs to know who receives information about a problem and who can make decisions if the business process or integration rules change. Simple technical visibility is useful: processed records → failed records → last successful sync → error reason For a business-critical process, a fallback scenario should also be planned, such as re-synchronisation or the option to process data manually. The goal is not...\",\n            \"wordCount\": 986,\n            \"timeRequired\": \"PT10M\",\n            \"datePublished\": \"2026-10-29T11:15:30+00:00\",\n            \"dateModified\": \"2026-10-29T11:15:30+00:00\"\n        }\n    ]\n}",{"hero":1816,"sections":1820},{"text":1817,"image":1818},"\u003Cp>It is worth connecting your website to a CRM or ERP when customer enquiries, orders, prices, stock data or statuses are regularly re-entered manually between several systems.\u003C\u002Fp>\u003Cp>A well-planned integration lets this data move automatically, reducing repetitive work and the risk of errors. But an integration project does not start with choosing an API. First, you need to understand \u003Cstrong>how data currently moves through the company and where people have to step in manually\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>If you first need to understand the concept itself, we explain in a separate article what {business systems integration{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}} is and when a company needs it. Here we focus on the practical side: how to plan and implement such a connection.\u003C\u002Fp>",{"id":1534,"url":1819,"size":1552,"type":572,"width":1332,"height":1333,"filename":1538,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f900be6-d6d0-447c-9ef5-0e983ea65cc9\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration.webp",[1821,1824,1834,1842,1845,1848,1851,1853],{"text":1822,"image":199,"heading_h2":1823},"\u003Cp>The need for integration often becomes visible in day-to-day work.\u003C\u002Fp>\u003Cp>The contents of a contact form are copied into the CRM. An order from the online store is entered into the ERP by hand. Stock levels are checked in another system. An invoice is created in yet another tool. The order status then has to be updated in several places again.\u003C\u002Fp>\u003Cp>Each step may take only a few minutes, but with a larger volume of enquiries or orders it turns into constant administrative work.\u003C\u002Fp>\u003Cp>A good starting test is simple:\u003C\u002Fp>\u003Cp>\u003Cstrong>follow one real enquiry or order from the website to the end of the process and mark every place where information is copied, checked or entered again.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>These are usually the points with the greatest automation potential.\u003C\u002Fp>","The first sign: people re-entering the same data",{"text":1825,"image":1826,"heading_h2":1833},"\u003Ch3>1. Map the current data flow\u003C\u002Fh3>\u003Cp>Before choosing an API, module or integration platform, map the process that runs in the company today.\u003C\u002Fp>\u003Cp>\u003Cstrong>Not the ideal process, but the real one.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Scenario\u003C\u002Fth>\u003Cth>Simplified flow\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>B2B enquiry\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Google \u002F ad → service page → form → email → CRM → salesperson\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>E-commerce\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Product → cart → payment → order → ERP → warehouse → invoice → delivery\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Service booking\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Form \u002F calendar → CRM → person responsible → confirmation → communication\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>A map like this shows not only the systems that can be connected, but also where duplicate work, waiting and errors currently occur.\u003C\u002Fp>\u003Cp>Sometimes there is no need to automate the whole process. Connecting one or two stages that create the biggest administrative load is enough.\u003C\u002Fp>\u003Ch3>2. Define the main source of data\u003C\u002Fh3>\u003Cp>The next step is to determine \u003Cstrong>which system manages each type of data as the main source\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Data type\u003C\u002Fth>\u003Cth>Possible main source\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Lead and deal status\u003C\u002Ftd>\u003Ctd>CRM\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Product price\u003C\u002Ftd>\u003Ctd>ERP or product system\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Stock level\u003C\u002Ftd>\u003Ctd>ERP \u002F WMS\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Order status\u003C\u002Ftd>\u003Ctd>ERP or e-commerce system, depending on the process\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Invoice data\u003C\u002Ftd>\u003Ctd>ERP or accounting system\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Marketing consent\u003C\u002Ftd>\u003Ctd>CRM or email marketing system\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>If stock levels are managed in the ERP, the online store should not keep a separate stock level that someone regularly corrects by hand.\u003C\u002Fp>\u003Cp>The same applies to prices, customer statuses and other data.\u003C\u002Fp>\u003Cp>If two systems are both treated as the main source for the same data, integration can create conflicts rather than prevent them.\u003C\u002Fp>\u003Ch3>3. Define which data needs to move\u003C\u002Fh3>\u003Cp>There is no need to transfer everything between systems just because the API technically allows it.\u003C\u002Fp>\u003Cp>The more fields, conditions and exceptions, the more there is to test and maintain.\u003C\u002Fp>\u003Cp>For example, a B2B enquiry form can pass the name, company, email, phone, selected service, comment and lead source to the CRM. That is often enough for a salesperson to get started.\u003C\u002Fp>\u003Cp>If you need to clarify the role of a {CRM system{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} in this kind of process, we explain it in a separate glossary article.\u003C\u002Fp>\u003Cp>In practice, before development it is worth creating a simple data map for each important field:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Question\u003C\u002Fth>\u003Cth>Example\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>What is it?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Order status\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Where does the data originate?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>ERP\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Where does it need to go?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Online store\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>When does it change?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>When the fulfilment status changes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Which is the main source?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>ERP\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>What happens to duplicates?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A process rule must be defined\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Duplicate logic is especially important.\u003C\u002Fp>\u003Cp>If an existing customer submits an enquiry again, it must be clear whether the CRM creates a new contact, updates the existing one or creates a new deal.\u003C\u002Fp>\u003Cp>This is not just a technical decision for the developer. It is a business process question.\u003C\u002Fp>\u003Ch3>4. Choose the right type of connection\u003C\u002Fh3>\u003Cp>Not every integration needs custom programming.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Approach\u003C\u002Fth>\u003Cth>When it is useful\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Ready-made module or connector\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If the systems already have a stable connection and the process is standard\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>API integration\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If specific data needs to be passed or custom business logic is required\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Webhook\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If one system needs to notify another immediately after a specific event\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Import \u002F export\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If real-time synchronisation is not needed\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integration middleware\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If several systems need to be connected and more complex rules handled\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>For a simple process, a custom integration can be unnecessarily complex.\u003C\u002Fp>\u003Cp>On the other hand, a ready-made module is not the right choice just because it exists. It has to support the specific company's data structure and workflow.\u003C\u002Fp>\u003Ch3>5. Plan for error scenarios, monitoring and ownership\u003C\u002Fh3>\u003Cp>An integration is not finished just because data moved successfully once in a test environment.\u003C\u002Fp>\u003Cp>In real use, an external API may not respond, authentication may expire, a required field may be empty, an unexpected value may appear in the system, or part of the process may work while the next step fails.\u003C\u002Fp>\u003Cp>That's why, even before development, it must be clear how errors are logged, whether a failed record can be resent, who gets notified and how the company can see whether synchronisation is still working.\u003C\u002Fp>\u003Cp>Ownership after launch is important too.\u003C\u002Fp>\u003Cp>The company needs to know who receives information about a problem and who can make decisions if the business process or integration rules change.\u003C\u002Fp>\u003Cp>Simple technical visibility is useful:\u003C\u002Fp>\u003Cp>\u003Cstrong>processed records → failed records → last successful sync → error reason\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For a business-critical process, a fallback scenario should also be planned, such as re-synchronisation or the option to process data manually.\u003C\u002Fp>\u003Cp>The goal is not to build a system that never fails. The goal is to build a system where \u003Cstrong>errors can be spotted and handled quickly\u003C\u002Fstrong>.\u003C\u002Fp>",{"id":1827,"url":1828,"size":1829,"type":572,"width":1830,"height":1831,"filename":1832,"mime_type":318},"8a9710e2-e245-41f4-bde3-81efbf8b818c","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8a9710e2-e245-41f4-bde3-81efbf8b818c\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration-process.webp",31892,1983,793,"website-crm-and-erp-integration-process.webp","How to plan a website integration with a CRM or ERP",{"text":1835,"image":1836,"heading_h2":1841},"\u003Ch3>Website enquiry → CRM\u003C\u002Fh3>\u003Cp>One of the most common B2B scenarios is connecting a website form to a CRM.\u003C\u002Fp>\u003Cp>Without integration:\u003C\u002Fp>\u003Cp>\u003Cstrong>website form → shared inbox → manual entry into CRM → salesperson\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>With integration:\u003C\u002Fp>\u003Cp>\u003Cstrong>website form → CRM → automatic assignment → salesperson → faster first response\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The CRM can store not only the customer's contact details, but also the selected service, lead source and other data needed for sales.\u003C\u002Fp>\u003Cp>The result is not just less manual work. The salesperson receives the enquiry sooner and can start working with the customer.\u003C\u002Fp>\u003Ch3>E-commerce order → ERP\u003C\u002Fh3>\u003Cp>In e-commerce, manual work often starts after the customer has already made a purchase.\u003C\u002Fp>\u003Cp>A typical flow might be:\u003C\u002Fp>\u003Cp>\u003Cstrong>order → ERP → warehouse → documents → fulfilment\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>And in the opposite direction:\u003C\u002Fp>\u003Cp>\u003Cstrong>ERP → prices \u002F stock levels \u002F statuses → online store\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The result is less manual order administration and more up-to-date data in both systems.\u003C\u002Fp>\u003Cp>In this model, an {ERP system{\u002Fen\u002Fblog\u002Fwhat-is-an-erp-system\u002F}} usually manages the company's operational processes, while the CRM focuses more on customers, sales and communication.\u003C\u002Fp>",{"id":1837,"url":1838,"size":1839,"type":572,"width":1332,"height":1333,"filename":1840,"mime_type":318},"ebfae7cc-45a0-4c96-8bae-838daf0639d3","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Febfae7cc-45a0-4c96-8bae-838daf0639d3\u002Fprocessed\u002Fcrm-un-erp-integracijas-datu-plusma.webp",46066,"crm-un-erp-integracijas-datu-plusma.webp","What does website integration look like in practice?",{"text":1843,"image":199,"heading_h2":1844},"\u003Cp>A simplified flow might look like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>Google Ads → service page → enquiry form → CRM → automatic assignment to a salesperson → task → deal status → lead source information\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In this process, the website is not just a place to collect contact details. It becomes the starting point of the sales process.\u003C\u002Fp>\u003Cp>The salesperson can immediately see who has enquired, about which service, from which channel and what the next step is.\u003C\u002Fp>\u003Cp>In Brandsite {business systems development and integration{\u002Fen\u002Fservices\u002Fbusiness-systems-integrations\u002F}} projects, we start planning such solutions with the real process, data and responsibilities. Only then do we choose the most suitable technical connection.\u003C\u002Fp>","A practical B2B example: from form to sale",{"text":1846,"image":199,"heading_h2":1847},"\u003Cp>Integration is not a goal in itself.\u003C\u002Fp>\u003Cp>If a process happens rarely, the manual step takes little time and the risk of errors is minimal, developing automation may not be economically justified.\u003C\u002Fp>\u003Cp>It is also not worth automating a process that is not yet clear in itself.\u003C\u002Fp>\u003Cp>If two departments understand differently what should happen after a new order, an API will not resolve that ambiguity.\u003C\u002Fp>\u003Cp>\u003Cstrong>Automating a poorly defined process usually just speeds up the mess.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>First agree on the workflow logic, and only then is it worth automating.\u003C\u002Fp>","When should you not build an integration?",{"text":1849,"image":199,"heading_h2":1850},"\u003Cp>An integration's results should not be measured only by the fact that "the API works".\u003C\u002Fp>\u003Cp>Before the project, it is worth recording the current situation:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C\u002Fth>\u003Cth>What to compare\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Manual work\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How much time re-entering data takes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Errors\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How often incorrect or inconsistent data has to be fixed\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Response time\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How quickly an enquiry reaches the person responsible\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>People involved\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How many people manually handle one record\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Process speed\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How much time passes from enquiry or order to the next step\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>After the integration, the same metrics can be compared.\u003C\u002Fp>\u003Cp>In B2B sales, one of the most significant benefits can be response speed. If an enquiry automatically lands in the CRM and is assigned to the person responsible, the salesperson doesn't have to wait for someone to forward an email.\u003C\u002Fp>\u003Cp>In e-commerce, the value more often shows in more accurate stock data, faster order processing and less manual document work.\u003C\u002Fp>\u003Cp>Not every benefit needs to be converted into money. Data quality, process visibility and the ability to handle more orders without a proportional increase in administrative work are also important business results.\u003C\u002Fp>","How to measure the value of an integration",{"text":1852,"image":199,"heading_h2":1376},"\u003Ch3>Can a website be connected to any CRM?\u003C\u002Fh3>\u003Ch3>\u003Cp>Often yes, if the CRM provides an API, forms, webhooks or another way to exchange data. Before development, the technical capabilities and limitations of the specific system need to be checked.\u003C\u002Fp>\u003Cp>If you are still choosing a CRM, you can find a comparison of popular platforms in {CRM Systems: Popular Choices for Latvian Businesses{\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F}}.\u003C\u002Fp>\u003C\u002Fh3>\u003Ch3>Does CRM integration always require custom programming?\u003C\u002Fh3>\u003Ch3>\u003Cp>No. In some cases a ready-made form, module or connector is enough. Custom development becomes necessary when the data structure or business process is specific.\u003C\u002Fp>\u003C\u002Fh3>\u003Ch3>Can an ERP integration synchronise stock levels?\u003C\u002Fh3>\u003Ch3>\u003Cp>Yes, if the ERP or warehouse system provides the necessary data access. You need to determine which system is the main source of stock levels and what the synchronisation rules are.\u003C\u002Fp>\u003C\u002Fh3>\u003Ch3>How much does a CRM or ERP integration cost?\u003C\u002Fh3>\u003Ch3>\u003Cp>The cost depends on the systems' technical capabilities, the number of data fields, sync directions, error handling and the business logic required. Connecting a simple form to a CRM and building an integration layer for several systems are projects of very different scope.\u003C\u002Fp>\u003C\u002Fh3>",{"text":1854,"image":199,"heading_h2":1855},"\u003Cp>\u003Cstrong>The value of website integration is not the technical connection itself. The value is that data moves between systems predictably, the team doesn't have to enter the same information again and again, and errors can be spotted quickly.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If data between your website, CRM, ERP or other systems is regularly re-entered by hand, Brandsite can help plan the data flow and the most suitable integration solution as part of our {business systems development and integration{\u002Fen\u002Fservices\u002Fbusiness-systems-integrations\u002F}} services.\u003C\u002Fp>","What is the value of website integration?",{"card_image":199,"hero_image":1857},{"id":1534,"type":149,"locale":22,"fallback":1858,"image":1859,"derivatives":1866},{"used":25,"locale":199},{"url":1537,"filename":1538,"alt":1539,"title":1539,"caption":1539,"width":1332,"height":1333,"derivatives":1860},{"card":1861,"mobile":1862,"original":1863,"tablet":1864,"thumb":1865},{"label":314,"target_width":315,"url":1542,"filename":1543,"mime_type":318,"width":315,"height":584,"size":1544},{"label":321,"target_width":322,"url":1546,"filename":1547,"mime_type":318,"width":322,"height":589,"size":1548},{"label":327,"target_width":199,"url":1550,"filename":1551,"mime_type":318,"width":1332,"height":1333,"size":1552},{"label":332,"target_width":333,"url":1554,"filename":1555,"mime_type":318,"width":333,"height":598,"size":1556},{"label":338,"target_width":339,"url":1558,"filename":1559,"mime_type":318,"width":339,"height":603,"size":1560},{"card":1867,"mobile":1868,"original":1869,"tablet":1870,"thumb":1871},{"label":314,"target_width":315,"url":1542,"filename":1543,"mime_type":318,"width":315,"height":584,"size":1544},{"label":321,"target_width":322,"url":1546,"filename":1547,"mime_type":318,"width":322,"height":589,"size":1548},{"label":327,"target_width":199,"url":1550,"filename":1551,"mime_type":318,"width":1332,"height":1333,"size":1552},{"label":332,"target_width":333,"url":1554,"filename":1555,"mime_type":318,"width":333,"height":598,"size":1556},{"label":338,"target_width":339,"url":1558,"filename":1559,"mime_type":318,"width":339,"height":603,"size":1560},{"id":1568,"locale":22,"fallback":1873,"route":1874,"title":1572,"summary":199,"body":199,"cta_label":199,"categories":1875,"taxonomies":1884,"read_time":1893,"published_date":1894,"seo":1895,"schema":1913,"content":1914,"media":1937,"is_featured":25,"sort_order":225,"published_at":1586},{"used":25,"locale":199},{"slug":1570,"path":1571},[1876,1880],{"id":1464,"title":1465,"slug":199,"route":1877,"fallback":1879},{"path":1467,"query":1878},{"category":1464},{"used":25,"locale":199},{"id":1302,"title":1303,"slug":199,"route":1881,"fallback":1883},{"path":1305,"query":1882},{"category":1302},{"used":25,"locale":199},[1885,1889],{"id":1464,"title":1465,"slug":199,"route":1886,"fallback":1888},{"path":1467,"query":1887},{"category":1464},{"used":25,"locale":199},{"id":1302,"title":1303,"slug":199,"route":1890,"fallback":1892},{"path":1305,"query":1891},{"category":1302},{"used":25,"locale":199},{"minutes":40,"label":1318},{"iso":1584,"display":1585},{"meta_title":1896,"meta_description":1897,"image":1898},"What is an ERP system and when does a business need one?","What is an ERP system? 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A simple explanation of managing orders, warehouse, finance and business processes, plus the differences between ERP and CRM.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-an-erp-system\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-an-erp-system\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F064c0e8a-e500-4965-ba3d-9f55c97456e4\u002Ftranslations\u002Fen\u002Ferp-system-data-flow.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Business\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Business, Solutions\",\n            \"articleBody\": \"ERP, or Enterprise Resource Planning, is a system for managing a company's resources and core processes. It helps manage interconnected information about orders, warehouse, finance, purchasing, production and other business processes in one shared environment. Simply put, ERP helps a company avoid a situation where orders sit in one system, warehouse data in another, and documents and financial information somewhere else. The main value of ERP shows when several business processes need the same data and information between departments or systems starts having to be re-entered manually on a regular basis. What does an ERP system usually manage? Depending on the company's activities, ERP can help manage: orders; warehouse stock levels and product movement; purchasing; financial and accounting data; documents; delivery and fulfilment processes; production processes; product and pricing information. Not every company needs every ERP module. What matters is understanding which processes in a particular company are interconnected and where the most manual work occurs. When does a company really need an ERP system? ERP is not a mandatory next step for every small company. It becomes valuable when processes managed in separate tools start causing duplicate work, data mismatches or a lack of visibility. Situation Why ERP may become necessary Orders, warehouse and accounting live in separate systems Data has to be re-entered regularly and mismatches start to appear Several departments are involved in order fulfilment A unified process and a clear status are needed There are several warehouses, many products or complex pricing logic A single main source of data is needed Management lacks a unified operational view ERP can bring together order, stock, document and financial information Company size is not what matters most. For a small company with a complex flow of products, warehouse and orders, ERP can be more valuable than for a larger service company with a simple process. ERP vs CRM: what is the difference? CRM and ERP handle different parts of a company's processes. CRM ERP Leads, contacts and deals Orders, stock and documents Sales process Operational fulfilment process Customer communication Finance and resource management Sales activities Warehouse, purchasing or production Put simply, CRM focuses more on customers and sales, while ERP focuses on what happens in the company after or alongside the sale. In many companies, the two systems work together. Read more: {What is a CRM system?{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} How does ERP connect to a website or online store? ERP is very often integrated with e-commerce. For example: ERP price and stock level → online store → order → ERP → warehouse → fulfilment ERP can be the main source of data for product prices or warehouse stock levels, while the online store sends the customer's order to the ERP. This helps avoid a situation where prices, stock levels or order data have to be maintained manually in several places. The integration logic depends on the specific company's process and the capabilities of the systems used. The first step is to determine which system holds the up-to-date data and in which direction it needs to flow. Read more about data flow between systems in {What Is Business Systems Integration and When Do You Need It?{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}}. Frequently asked questions Is ERP only for large companies? No. The need for ERP is determined more by process complexity than by the number of employees. Even a small company with many orders, products or warehouse movements can benefit from ERP. Does ERP replace CRM? Usually not. CRM mainly manages customers and the sales process, while ERP focuses more on operational, financial and resource processes. Many companies use both systems together. Can an online store be connected to ERP? Yes, if the systems used provide the necessary integration options. For example, orders, product information, prices, stock levels or statuses can be synchronised. When does a small company not need ERP yet? If there are few orders, the process is simple, the team manages data well in existing tools and information doesn't regularly have to be re-entered between several systems, implementing ERP may be premature. It is more important to assess process complexity and data flow than company size. When is it worth implementing ERP? An ERP system becomes valuable when orders, warehouse, documents and other interconnected processes can no longer be managed reliably or efficiently in separate tools. A small company may not need ERP straight away. What matters most is process complexity and data flow, not company size. Read more: {How to connect your website to a CRM or ERP and reduce manual work?{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}}\",\n            \"wordCount\": 753,\n            \"timeRequired\": \"PT4M\",\n            \"datePublished\": \"2026-10-28T18:23:29+00:00\",\n            \"dateModified\": \"2026-10-28T18:23:29+00:00\"\n        }\n    ]\n}",{"hero":1915,"sections":1919},{"text":1916,"image":1917},"\u003Cp>\u003Cstrong>ERP, or Enterprise Resource Planning, is a system for managing a company's resources and core processes. It helps manage interconnected information about orders, warehouse, finance, purchasing, production and other business processes in one shared environment.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Simply put, ERP helps a company avoid a situation where orders sit in one system, warehouse data in another, and documents and financial information somewhere else.\u003C\u002Fp>\u003Cp>The main value of ERP shows when several business processes need the same data and information between departments or systems starts having to be re-entered manually on a regular basis.\u003C\u002Fp>",{"id":1588,"url":1918,"size":1606,"type":572,"width":1332,"height":1333,"filename":1592,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F064c0e8a-e500-4965-ba3d-9f55c97456e4\u002Ftranslations\u002Fen\u002Ferp-system-data-flow.webp",[1920,1923,1926,1929,1932,1934],{"text":1921,"image":199,"heading_h2":1922},"\u003Cp>Depending on the company's activities, ERP can help manage:\u003C\u002Fp>\u003Cul>\u003Cli>orders;\u003C\u002Fli>\u003Cli>warehouse stock levels and product movement;\u003C\u002Fli>\u003Cli>purchasing;\u003C\u002Fli>\u003Cli>financial and accounting data;\u003C\u002Fli>\u003Cli>documents;\u003C\u002Fli>\u003Cli>delivery and fulfilment processes;\u003C\u002Fli>\u003Cli>production processes;\u003C\u002Fli>\u003Cli>product and pricing information.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Not every company needs every ERP module. What matters is understanding which processes in a particular company are interconnected and where the most manual work occurs.\u003C\u002Fp>","What does an ERP system usually manage?",{"text":1924,"image":199,"heading_h2":1925},"\u003Cp>ERP is not a mandatory next step for every small company.\u003C\u002Fp>\u003Cp>It becomes valuable when processes managed in separate tools start causing duplicate work, data mismatches or a lack of visibility.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Situation\u003C\u002Fth>\u003Cth>Why ERP may become necessary\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Orders, warehouse and accounting live in separate systems\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Data has to be re-entered regularly and mismatches start to appear\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Several departments are involved in order fulfilment\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A unified process and a clear status are needed\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>There are several warehouses, many products or complex pricing logic\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A single main source of data is needed\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Management lacks a unified operational view\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>ERP can bring together order, stock, document and financial information\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Company size is not what matters most. For a small company with a complex flow of products, warehouse and orders, ERP can be more valuable than for a larger service company with a simple process.\u003C\u002Fp>","When does a company really need an ERP system?",{"text":1927,"image":199,"heading_h2":1928},"\u003Cp>CRM and ERP handle different parts of a company's processes.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>CRM\u003C\u002Fth>\u003Cth>ERP\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Leads, contacts and deals\u003C\u002Ftd>\u003Ctd>Orders, stock and documents\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Sales process\u003C\u002Ftd>\u003Ctd>Operational fulfilment process\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Customer communication\u003C\u002Ftd>\u003Ctd>Finance and resource management\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Sales activities\u003C\u002Ftd>\u003Ctd>Warehouse, purchasing or production\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Put simply, \u003Cstrong>CRM focuses more on customers and sales, while ERP focuses on what happens in the company after or alongside the sale\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In many companies, the two systems work together.\u003C\u002Fp>\u003Cp>Read more: {What is a CRM system?{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}}\u003C\u002Fp>","ERP vs CRM: what is the difference?",{"text":1930,"image":199,"heading_h2":1931},"\u003Cp>ERP is very often integrated with e-commerce.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>ERP price and stock level → online store → order → ERP → warehouse → fulfilment\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>ERP can be the main source of data for product prices or warehouse stock levels, while the online store sends the customer's order to the ERP.\u003C\u002Fp>\u003Cp>This helps avoid a situation where prices, stock levels or order data have to be maintained manually in several places.\u003C\u002Fp>\u003Cp>The integration logic depends on the specific company's process and the capabilities of the systems used. The first step is to determine \u003Cstrong>which system holds the up-to-date data and in which direction it needs to flow\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Read more about data flow between systems in {What Is Business Systems Integration and When Do You Need It?{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}}.\u003C\u002Fp>","How does ERP connect to a website or online store?",{"text":1933,"image":199,"heading_h2":1376},"\u003Ch3>Is ERP only for large companies?\u003C\u002Fh3>\u003Cp>No. The need for ERP is determined more by process complexity than by the number of employees. Even a small company with many orders, products or warehouse movements can benefit from ERP.\u003C\u002Fp>\u003Ch3>Does ERP replace CRM?\u003C\u002Fh3>\u003Cp>Usually not. CRM mainly manages customers and the sales process, while ERP focuses more on operational, financial and resource processes. Many companies use both systems together.\u003C\u002Fp>\u003Ch3>Can an online store be connected to ERP?\u003C\u002Fh3>\u003Cp>Yes, if the systems used provide the necessary integration options. For example, orders, product information, prices, stock levels or statuses can be synchronised.\u003C\u002Fp>\u003Ch3>When does a small company not need ERP yet?\u003C\u002Fh3>\u003Cp>If there are few orders, the process is simple, the team manages data well in existing tools and information doesn't regularly have to be re-entered between several systems, implementing ERP may be premature.\u003C\u002Fp>\u003Cp>It is more important to assess process complexity and data flow than company size.\u003C\u002Fp>",{"text":1935,"image":199,"heading_h2":1936},"\u003Cp>\u003Cstrong>An ERP system becomes valuable when orders, warehouse, documents and other interconnected processes can no longer be managed reliably or efficiently in separate tools.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A small company may not need ERP straight away. What matters most is process complexity and data flow, not company size.\u003C\u002Fp>\u003Cp>Read more: {How to connect your website to a CRM or ERP and reduce manual work?{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}}\u003C\u002Fp>","When is it worth implementing ERP?",{"card_image":199,"hero_image":1938},{"id":1588,"type":149,"locale":22,"fallback":1939,"image":1940,"derivatives":1947},{"used":25,"locale":199},{"url":1591,"filename":1592,"alt":1593,"title":1593,"caption":1593,"width":1332,"height":1333,"derivatives":1941},{"card":1942,"mobile":1943,"original":1944,"tablet":1945,"thumb":1946},{"label":314,"target_width":315,"url":1596,"filename":1597,"mime_type":318,"width":315,"height":584,"size":1598},{"label":321,"target_width":322,"url":1600,"filename":1601,"mime_type":318,"width":322,"height":589,"size":1602},{"label":327,"target_width":199,"url":1604,"filename":1605,"mime_type":318,"width":1332,"height":1333,"size":1606},{"label":332,"target_width":333,"url":1608,"filename":1609,"mime_type":318,"width":333,"height":598,"size":1610},{"label":338,"target_width":339,"url":1612,"filename":1613,"mime_type":318,"width":339,"height":603,"size":1614},{"card":1948,"mobile":1949,"original":1950,"tablet":1951,"thumb":1952},{"label":314,"target_width":315,"url":1596,"filename":1597,"mime_type":318,"width":315,"height":584,"size":1598},{"label":321,"target_width":322,"url":1600,"filename":1601,"mime_type":318,"width":322,"height":589,"size":1602},{"label":327,"target_width":199,"url":1604,"filename":1605,"mime_type":318,"width":1332,"height":1333,"size":1606},{"label":332,"target_width":333,"url":1608,"filename":1609,"mime_type":318,"width":333,"height":598,"size":1610},{"label":338,"target_width":339,"url":1612,"filename":1613,"mime_type":318,"width":339,"height":603,"size":1614},{"id":1622,"locale":22,"fallback":1954,"route":1955,"title":1626,"summary":199,"body":199,"cta_label":199,"categories":1956,"taxonomies":1965,"read_time":1974,"published_date":1975,"seo":1976,"schema":1994,"content":1995,"media":2018,"is_featured":25,"sort_order":225,"published_at":1638},{"used":25,"locale":199},{"slug":1624,"path":1625},[1957,1961],{"id":1464,"title":1465,"slug":199,"route":1958,"fallback":1960},{"path":1467,"query":1959},{"category":1464},{"used":25,"locale":199},{"id":1302,"title":1303,"slug":199,"route":1962,"fallback":1964},{"path":1305,"query":1963},{"category":1302},{"used":25,"locale":199},[1966,1970],{"id":1464,"title":1465,"slug":199,"route":1967,"fallback":1969},{"path":1467,"query":1968},{"category":1464},{"used":25,"locale":199},{"id":1302,"title":1303,"slug":199,"route":1971,"fallback":1973},{"path":1305,"query":1972},{"category":1302},{"used":25,"locale":199},{"minutes":40,"label":1318},{"iso":1584,"display":1585},{"meta_title":1977,"meta_description":1978,"image":1979},"What is a CRM system and who needs one?","What is a CRM system? 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A simple explanation of managing customers, leads and sales, CRM integration with your website, and when a company needs a CRM.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2f6c8a99-0027-4a4d-9a84-28597540dcf9\u002Ftranslations\u002Fen\u002Fcrm-system-sales-process.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Business\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Business, Solutions\",\n            \"articleBody\": \"A CRM system is a customer relationship management tool in which a company stores structured information about potential and existing customers, sales deals, communication and next steps. Simply put, a CRM helps the team see who the customer is, what they have asked for, which sales stage they are at, who is working with them and what needs to happen next. A CRM becomes especially useful when enquiries can no longer be conveniently managed in one person's inbox, an Excel spreadsheet or from memory. What is usually stored in a CRM system? Depending on the company's sales process, a CRM can store: customer and company contact details; leads and deals; sales stage and status; emails, calls, meetings and notes; the responsible salesperson; the lead source; tasks and next steps. The main purpose of a CRM is not simply to collect contacts. It should help the company manage the customer journey from the first enquiry to the deal and the communication that follows. Who needs a CRM system? A CRM is not only for large companies. Its value depends more on the complexity of the sales process than on the size of the company. Situation How a CRM helps Enquiries come from several channels All leads end up in one manageable place Several people work with customers The team sees a shared history of communication and status The sales cycle is longer You can track deal stages, tasks and next steps Management needs visibility over sales You can see the deal pipeline and forecast sales volume If a company receives only a few enquiries a month, has one salesperson and a simple process, a CRM may not be needed straight away. However, as the number of enquiries or the team grows, a CRM helps reduce the risk of a potential customer being forgotten or the next sales step being unclear. How does a CRM system connect to a website? One of the most practical ways to use a CRM is to pass website enquiries into the sales process automatically. Website → enquiry form → CRM → responsible salesperson → follow-up communication For example, a CRM can automatically receive: name and email; company name; the selected service; a comment; the lead source. Enquiries can be passed to the CRM through CRM forms, a ready-made integration, an API or a custom-built connection, depending on the system used and the company's process. This reduces manual data re-entry and lets the enquiry enter the sales process straight away. Read more about the principles of connecting systems in {What Is Business Systems Integration and When Do You Need It?{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}}. CRM is not the same as ERP A CRM mainly helps manage leads, existing customers, sales deals and communication. ERP focuses more on a company's operational and financial processes, such as orders, warehouse, documents and finance. In a growing company, the two systems often work together. Read more: {What is an ERP system?{\u002Fen\u002Fblog\u002Fwhat-is-an-erp-system\u002F}} Frequently asked questions Can a CRM system be free? Yes, several CRM platforms offer free or limited starter plans. More important than price is assessing whether a particular system fits the company's sales process and integration needs. What is the difference between a CRM and Excel? Excel mainly helps store and process data. A CRM also helps manage sales stages, responsible employees, activities, tasks and communication history. Can a CRM automatically receive website enquiries? Yes. This can be done with a CRM form, a ready-made integration, an API or a custom-built connection. Is a CRM only for the sales team? No. A CRM is most often used in sales and customer service, but the information in it can also be useful for marketing, management and other company processes. When is it worth implementing a CRM? A CRM system helps turn scattered customer information into a manageable sales process. If enquiries come from several channels, several people work with customers, or it becomes hard to keep track of the next sales steps, it is worth considering implementing a CRM. Read more about the practical connection process in {How to connect your website to a CRM or ERP and reduce manual work?{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}}. If you are already comparing specific platforms, our article {CRM Systems: Popular Choices for Latvian Businesses{\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F}} looks at HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Microsoft Dynamics 365 Sales.\",\n            \"wordCount\": 722,\n            \"timeRequired\": \"PT4M\",\n            \"datePublished\": \"2026-10-28T18:01:17+00:00\",\n            \"dateModified\": \"2026-10-28T18:01:17+00:00\"\n        }\n    ]\n}",{"hero":1996,"sections":2000},{"text":1997,"image":1998},"\u003Cp>\u003Cstrong>A CRM system is a customer relationship management tool in which a company stores structured information about potential and existing customers, sales deals, communication and next steps.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Simply put, a CRM helps the team see who the customer is, what they have asked for, which sales stage they are at, who is working with them and what needs to happen next.\u003C\u002Fp>\u003Cp>A CRM becomes especially useful when enquiries can no longer be conveniently managed in one person's inbox, an Excel spreadsheet or from memory.\u003C\u002Fp>",{"id":1640,"url":1999,"size":1658,"type":572,"width":1332,"height":1333,"filename":1644,"mime_type":318},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2f6c8a99-0027-4a4d-9a84-28597540dcf9\u002Ftranslations\u002Fen\u002Fcrm-system-sales-process.webp",[2001,2004,2007,2010,2013,2015],{"text":2002,"image":199,"heading_h2":2003},"\u003Cp>Depending on the company's sales process, a CRM can store:\u003C\u002Fp>\u003Cul>\u003Cli>customer and company contact details;\u003C\u002Fli>\u003Cli>leads and deals;\u003C\u002Fli>\u003Cli>sales stage and status;\u003C\u002Fli>\u003Cli>emails, calls, meetings and notes;\u003C\u002Fli>\u003Cli>the responsible salesperson;\u003C\u002Fli>\u003Cli>the lead source;\u003C\u002Fli>\u003Cli>tasks and next steps.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The main purpose of a CRM is not simply to collect contacts. It should help the company manage the customer journey from the first enquiry to the deal and the communication that follows.\u003C\u002Fp>","What is usually stored in a CRM system?",{"text":2005,"image":199,"heading_h2":2006},"\u003Cp>A CRM is not only for large companies. Its value depends more on the complexity of the sales process than on the size of the company.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Situation\u003C\u002Fth>\u003Cth>How a CRM helps\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Enquiries come from several channels\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>All leads end up in one manageable place\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Several people work with customers\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The team sees a shared history of communication and status\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>The sales cycle is longer\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>You can track deal stages, tasks and next steps\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Management needs visibility over sales\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>You can see the deal pipeline and forecast sales volume\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>If a company receives only a few enquiries a month, has one salesperson and a simple process, a CRM may not be needed straight away.\u003C\u002Fp>\u003Cp>However, as the number of enquiries or the team grows, a CRM helps reduce the risk of a potential customer being forgotten or the next sales step being unclear.\u003C\u002Fp>","Who needs a CRM system?",{"text":2008,"image":199,"heading_h2":2009},"\u003Cp>One of the most practical ways to use a CRM is to pass website enquiries into the sales process automatically.\u003C\u002Fp>\u003Cp>\u003Cstrong>Website → enquiry form → CRM → responsible salesperson → follow-up communication\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For example, a CRM can automatically receive:\u003C\u002Fp>\u003Cul>\u003Cli>name and email;\u003C\u002Fli>\u003Cli>company name;\u003C\u002Fli>\u003Cli>the selected service;\u003C\u002Fli>\u003Cli>a comment;\u003C\u002Fli>\u003Cli>the lead source.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Enquiries can be passed to the CRM through CRM forms, a ready-made integration, an API or a custom-built connection, depending on the system used and the company's process.\u003C\u002Fp>\u003Cp>This reduces manual data re-entry and lets the enquiry enter the sales process straight away.\u003C\u002Fp>\u003Cp>Read more about the principles of connecting systems in {What Is Business Systems Integration and When Do You Need It?{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}}.\u003C\u002Fp>","How does a CRM system connect to a website?",{"text":2011,"image":199,"heading_h2":2012},"\u003Cp>A CRM mainly helps manage \u003Cstrong>leads, existing customers, sales deals and communication\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>ERP focuses more on a company's operational and financial processes, such as orders, warehouse, documents and finance.\u003C\u002Fp>\u003Cp>In a growing company, the two systems often work together.\u003C\u002Fp>\u003Cp>\u003Cstrong>Read more:\u003C\u002Fstrong> {What is an ERP system?{\u002Fen\u002Fblog\u002Fwhat-is-an-erp-system\u002F}}\u003C\u002Fp>","CRM is not the same as ERP",{"text":2014,"image":199,"heading_h2":1376},"\u003Ch3>Can a CRM system be free?\u003C\u002Fh3>\u003Cp>Yes, several CRM platforms offer free or limited starter plans. More important than price is assessing whether a particular system fits the company's sales process and integration needs.\u003C\u002Fp>\u003Ch3>What is the difference between a CRM and Excel?\u003C\u002Fh3>\u003Cp>Excel mainly helps store and process data. A CRM also helps manage sales stages, responsible employees, activities, tasks and communication history.\u003C\u002Fp>\u003Ch3>Can a CRM automatically receive website enquiries?\u003C\u002Fh3>\u003Cp>Yes. This can be done with a CRM form, a ready-made integration, an API or a custom-built connection.\u003C\u002Fp>\u003Ch3>Is a CRM only for the sales team?\u003C\u002Fh3>\u003Cp>No. A CRM is most often used in sales and customer service, but the information in it can also be useful for marketing, management and other company processes.\u003C\u002Fp>",{"text":2016,"image":199,"heading_h2":2017},"\u003Cp>A CRM system helps turn scattered customer information into a manageable sales process.\u003C\u002Fp>\u003Cp>If enquiries come from several channels, several people work with customers, or it becomes hard to keep track of the next sales steps, it is worth considering implementing a CRM.\u003C\u002Fp>\u003Cp>Read more about the practical connection process in {How to connect your website to a CRM or ERP and reduce manual work?{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}}.\u003C\u002Fp>\u003Cp>If you are already comparing specific platforms, our article {CRM Systems: Popular Choices for Latvian Businesses{\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F}} looks at HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Microsoft Dynamics 365 Sales.\u003C\u002Fp>","When is it worth implementing a CRM?",{"card_image":199,"hero_image":2019},{"id":1640,"type":149,"locale":22,"fallback":2020,"image":2021,"derivatives":2028},{"used":25,"locale":199},{"url":1643,"filename":1644,"alt":1645,"title":1645,"caption":1645,"width":1332,"height":1333,"derivatives":2022},{"card":2023,"mobile":2024,"original":2025,"tablet":2026,"thumb":2027},{"label":314,"target_width":315,"url":1648,"filename":1649,"mime_type":318,"width":315,"height":584,"size":1650},{"label":321,"target_width":322,"url":1652,"filename":1653,"mime_type":318,"width":322,"height":589,"size":1654},{"label":327,"target_width":199,"url":1656,"filename":1657,"mime_type":318,"width":1332,"height":1333,"size":1658},{"label":332,"target_width":333,"url":1660,"filename":1661,"mime_type":318,"width":333,"height":598,"size":1662},{"label":338,"target_width":339,"url":1664,"filename":1665,"mime_type":318,"width":339,"height":603,"size":1666},{"card":2029,"mobile":2030,"original":2031,"tablet":2032,"thumb":2033},{"label":314,"target_width":315,"url":1648,"filename":1649,"mime_type":318,"width":315,"height":584,"size":1650},{"label":321,"target_width":322,"url":1652,"filename":1653,"mime_type":318,"width":322,"height":589,"size":1654},{"label":327,"target_width":199,"url":1656,"filename":1657,"mime_type":318,"width":1332,"height":1333,"size":1658},{"label":332,"target_width":333,"url":1660,"filename":1661,"mime_type":318,"width":333,"height":598,"size":1662},{"label":338,"target_width":339,"url":1664,"filename":1665,"mime_type":318,"width":339,"height":603,"size":1666},1793275649903]