[{"data":1,"prerenderedAt":2150},["ShallowReactive",2],{"site-bootstrap":3,"site-shell:en":203,"forms:form-1:en":1250,"public-route-alternate:lv:en:blog:what-is-woocommerce:lv":1332,"blog:detail:what-is-woocommerce:en":1336,"latest-articles:en:what-is-woocommerce":1778},{"site":4,"localization":13,"integrations":27,"routes":41,"contracts":133,"cache":189},{"indexing_enabled":5,"robots_directive":6,"logo_image":7,"favicon":10},true,"index,follow",{"url":8,"filename":9},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg","brandsite-logo.svg",{"url":11,"filename":12},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-favicon.png","brandsite-favicon.png",{"locales":14,"default_locale":16},[15,21],{"code":16,"name":17,"native_name":18,"flag":19,"default":5,"sort_order":20},"lv","Latvian","Latviesu","🇱🇻",1,{"code":22,"name":23,"native_name":23,"flag":24,"default":25,"sort_order":26},"en","English","🇬🇧",false,2,{"google_tag_manager_id":28,"facebook_pixel_id":29,"head_scripts":30},"GTM-TJLJ6X6S","339262987265377",[31,34,37],{"name":32,"code":33,"sort_order":20},"Google Site Verification","\u003Cmeta name=\"google-site-verification\" content=\"CvxZbiI5ApuJScUgV-l90_S_xtfhGedp4rFnITZaeTU\">",{"name":35,"code":36,"sort_order":26},"Hotjar","\u003Cscript id=\"brandsite-hotjar\" type=\"text\u002Fjavascript\">(function(h,o,t,j,a,r){h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};h._hjSettings={hjid:3572503,hjsv:6};a=o.getElementsByTagName('head')[0];r=o.createElement('script');r.async=1;r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;a.appendChild(r);})(window,document,'https:\u002F\u002Fstatic.hotjar.com\u002Fc\u002Fhotjar-','.js?sv=');\u003C\u002Fscript>",{"name":38,"code":39,"sort_order":40},"Clarity","\u003Cscript id=\"brandsite-clarity\" type=\"text\u002Fjavascript\">\n  (function(c,l,a,r,i,t,y){\n    if (\n      c.location.href.includes('preview') ||\n      ['localhost', '127.0.0.1'].includes(c.location.hostname)\n    ) return;\n\n    c[a]=c[a]||function(){\n      (c[a].q=c[a].q||[]).push(arguments)\n    };\n    t=l.createElement(r);\n    t.async=1;\n    t.src=\"https:\u002F\u002Fwww.clarity.ms\u002Ftag\u002F\"+i;\n    y=l.getElementsByTagName(r)[0];\n    y.parentNode.insertBefore(t,y);\n  })(window,document,\"clarity\",\"script\",\"wif1y62ojg\");\n  \u003C\u002Fscript>",4,{"bootstrap":42,"site_shell":45,"health":49,"settings":51,"contacts":54,"localization":58,"media":64,"pages":69,"portfolio_page":84,"service_items":87,"lead_magnets":93,"services":99,"blog_page":105,"blog_posts":109,"portfolio_items":115,"reviews":121,"forms":125},{"method":43,"uri":44},"GET","\u002Fapi\u002Fv1\u002Fpublic\u002Fbootstrap",{"method":43,"uri":46,"parameters":47},"\u002Fapi\u002Fv1\u002Fpublic\u002Fsite-shell",{"locale":48},"string|null",{"method":43,"uri":50},"\u002Fapi\u002Fv1\u002Fpublic\u002Fhealth",{"show":52},{"method":43,"uri":53},"\u002Fapi\u002Fv1\u002Fpublic\u002Fsettings",{"show":55},{"method":43,"uri":56,"parameters":57},"\u002Fapi\u002Fv1\u002Fpublic\u002Fcontacts",{"locale":48},{"locales":59,"resolve":61},{"method":43,"uri":60},"\u002Fapi\u002Fv1\u002Fpublic\u002Flocales",{"method":43,"uri":62,"parameters":63},"\u002Fapi\u002Fv1\u002Fpublic\u002Flocale",{"locale":48},{"show":65},{"method":43,"uri":66,"parameters":67},"\u002Fapi\u002Fv1\u002Fpublic\u002Fmedia\u002F{mediaAsset:uuid}",{"mediaAsset:uuid":68},"string",{"index":70,"show":72,"keys":76},{"method":43,"uri":71},"\u002Fapi\u002Fv1\u002Fpublic\u002Fpages",{"method":43,"uri":73,"parameters":74},"\u002Fapi\u002Fv1\u002Fpublic\u002Fpages\u002F{page}",{"page":75,"locale":48},"string page key or localized slug",[77,78,79,80,81,82,83],"home","portfolio","services","about","blog","contacts","privacy-policy",{"method":43,"uri":85,"parameters":86},"\u002Fapi\u002Fv1\u002Fpublic\u002Fportfolio-page",{"locale":48},{"index":88,"show":90},{"method":43,"uri":89},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservice-items",{"method":43,"uri":91,"parameters":92},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservice-items\u002F{slug}",{"slug":68,"locale":48},{"index":94,"show":96},{"method":43,"uri":95},"\u002Fapi\u002Fv1\u002Fpublic\u002Flead-magnets",{"method":43,"uri":97,"parameters":98},"\u002Fapi\u002Fv1\u002Fpublic\u002Flead-magnets\u002F{slug}",{"slug":68,"locale":48},{"index":100,"show":102},{"method":43,"uri":101},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservices",{"method":43,"uri":103,"parameters":104},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservices\u002F{slug}",{"slug":68,"locale":48},{"show":106},{"method":43,"uri":107,"parameters":108},"\u002Fapi\u002Fv1\u002Fpublic\u002Fblog-page",{"locale":48,"category":48},{"index":110,"show":112},{"method":43,"uri":111},"\u002Fapi\u002Fv1\u002Fpublic\u002Fblog",{"method":43,"uri":113,"parameters":114},"\u002Fapi\u002Fv1\u002Fpublic\u002Fblog\u002F{slug}",{"slug":68,"locale":48},{"index":116,"show":118},{"method":43,"uri":117},"\u002Fapi\u002Fv1\u002Fpublic\u002Fportfolio",{"method":43,"uri":119,"parameters":120},"\u002Fapi\u002Fv1\u002Fpublic\u002Fportfolio\u002F{slug}",{"slug":68,"locale":48},{"index":122},{"method":43,"uri":123,"parameters":124},"\u002Fapi\u002Fv1\u002Fpublic\u002Freviews",{"locale":48},{"show":126,"submit":129},{"method":43,"uri":127,"parameters":128},"\u002Fapi\u002Fv1\u002Fpublic\u002Fforms\u002F{key}",{"key":68},{"method":130,"uri":131,"parameters":132},"POST","\u002Fapi\u002Fv1\u002Fpublic\u002Fforms\u002F{key}\u002Fsubmissions",{"key":68},{"locale":134,"content":142,"media":166,"reviews":171,"forms":179},{"query_parameter":135,"headers":136,"precedence":138},"locale",[137],"Accept-Language",[139,140,141],"query","accept_language","default",{"public_status":143,"modules":144,"base_fields":149,"seo_fields":152,"schema_field":156,"page_content_field":157,"shared_item_fields":158,"shared_item_media":162,"fallback_metadata_key":165,"slug_parameter":151},"published",[145,146,147,148],"pages","service_items","blog_posts","portfolio_items",[150,151],"title","slug",[153,154,155],"meta_title","meta_description","image","schema","content",[159,160,161],"summary","body","cta_label",[163,164],"card_image","hero_image","fallback",{"asset_types":167,"localized_fields":168,"fallback_metadata_key":165},[155],[169,150,170],"alt","caption",{"public_status":143,"localized_fields":172,"shared_fields":176,"fallback_metadata_key":165},[150,173,174,175],"text","author_name","author_role",[177,178],"author_avatar","published_at",{"public_status":143,"field_types":180,"submission_statuses":186,"submission_rate":188},[173,181,182,183,184,185],"email","textarea","checkbox","select","file",[187],"received","10 requests per minute per client",{"strategy":190,"max_age_seconds":191,"headers":192,"key_contexts":194,"invalidation_triggers":197},"short_lived_public_bootstrap",60,{"Cache-Control":193},"max-age=60, public",[195,135,196],"route","public_settings",[198,199,200,201,202],"settings_update","locale_settings_update","public_content_publication_change","media_processing_or_translation_change","form_definition_change",{"locale":204,"brand":209,"contacts":213,"header":283,"footer":600,"content":1194},{"current":22,"default":16,"fallback_used":25,"fallback_locale":205,"available":206},null,[207,208],{"code":16,"name":17,"native_name":18,"flag":19,"default":5,"sort_order":20},{"code":22,"name":23,"native_name":23,"flag":24,"default":25,"sort_order":26},{"logo":210,"home_url":212},{"url":8,"alt":211},"Logo","\u002F",{"locale":22,"fallback":214,"phone":215,"email":216,"company":217,"social_links":221},{"used":25,"locale":205},"+371 22 811 374","brandsite@brandsite.lv",{"name":218,"address":219,"registration_number":220},"SIA BRANDSITE","Jura Alunana 2-11, Riga, LV-1010","LV41203071628",[222,243,263],{"name":223,"icon":224,"icon_dark":225,"icon_light":234,"url":242},"Instagram","instagram",{"id":226,"type":155,"locale":22,"fallback":227,"image":228,"derivatives":233},"810aadd6-7a5a-4dc9-baa1-5ff151bdff1f",{"used":25,"locale":205},{"url":229,"filename":230,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":232},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F810aadd6-7a5a-4dc9-baa1-5ff151bdff1f\u002Fprocessed\u002Fbrandsite-social-instagram-dark.svg?v=855d4cfdea1b4b2f","brandsite-social-instagram-dark.svg",0,[],[],{"id":235,"type":155,"locale":22,"fallback":236,"image":237,"derivatives":241},"9e27ac0a-1d5d-4e81-bf11-4487473be722",{"used":25,"locale":205},{"url":238,"filename":239,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":240},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9e27ac0a-1d5d-4e81-bf11-4487473be722\u002Fprocessed\u002Fbrandsite-social-instagram-light.svg?v=20a2545f02477e83","brandsite-social-instagram-light.svg",[],[],"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F",{"name":244,"icon":245,"icon_dark":246,"icon_light":254,"url":262},"Facebook","facebook",{"id":247,"type":155,"locale":22,"fallback":248,"image":249,"derivatives":253},"3dbaca2e-2086-4a4f-8939-45bd91ec3910",{"used":25,"locale":205},{"url":250,"filename":251,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":252},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3dbaca2e-2086-4a4f-8939-45bd91ec3910\u002Fprocessed\u002Fbrandsite-social-facebook-dark.svg?v=e11eec92880887c5","brandsite-social-facebook-dark.svg",[],[],{"id":255,"type":155,"locale":22,"fallback":256,"image":257,"derivatives":261},"831b8358-a43d-432e-85e0-ab5d529ef970",{"used":25,"locale":205},{"url":258,"filename":259,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":260},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F831b8358-a43d-432e-85e0-ab5d529ef970\u002Fprocessed\u002Fbrandsite-social-facebook-light.svg?v=375a8b316110a60b","brandsite-social-facebook-light.svg",[],[],"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite",{"name":264,"icon":265,"icon_dark":266,"icon_light":274,"url":282},"Linkedin","linkedin",{"id":267,"type":155,"locale":22,"fallback":268,"image":269,"derivatives":273},"c37002a7-8126-4b6d-9404-015e04b39888",{"used":25,"locale":205},{"url":270,"filename":271,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":272},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc37002a7-8126-4b6d-9404-015e04b39888\u002Fprocessed\u002Fbrandsite-social-linkedin-dark.svg?v=5e25afbd4ff43298","brandsite-social-linkedin-dark.svg",[],[],{"id":275,"type":155,"locale":22,"fallback":276,"image":277,"derivatives":281},"91e09bd0-c78b-48a1-b526-f5c7e78e7c72",{"used":25,"locale":205},{"url":278,"filename":279,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":280},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F91e09bd0-c78b-48a1-b526-f5c7e78e7c72\u002Fprocessed\u002Fbrandsite-social-linkedin-light.svg?v=b83ec208fd895f5a","brandsite-social-linkedin-light.svg",[],[],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F",{"links":284,"megamenu":300},[285,288,291,294,297],{"key":79,"label":286,"url":287,"locale":22,"fallback_used":25,"fallback_locale":205},"Web solutions","\u002Fservices",{"key":78,"label":289,"url":290,"locale":22,"fallback_used":25,"fallback_locale":205},"Portfolio","\u002Fportfolio",{"key":80,"label":292,"url":293,"locale":22,"fallback_used":25,"fallback_locale":205},"About Brandsite","\u002Fabout",{"key":81,"label":295,"url":296,"locale":22,"fallback_used":25,"fallback_locale":205},"News","\u002Fblog",{"key":82,"label":298,"url":299,"locale":22,"fallback_used":25,"fallback_locale":205},"Contacts","\u002Fcontacts",{"locale":22,"fallback":301,"heading":302,"cta_label":303,"contact_label":304,"image":305,"services":306,"groups":478,"consultation":546},{"used":25,"locale":205},"Web solutions for business","All web solutions","Ready to discuss your project?",{"url":205,"alt":205},[307,321,334,348,362,376,389,403,416,429,441,453,464],{"id":308,"title":309,"label":309,"text":310,"image":311,"route":317,"locale":22,"fallback":320},"099d1569-c824-4729-bbff-90f2f21c38e5","Website development","Structured business websites for clear positioning, trust and qualified inquiries.",{"id":312,"type":155,"url":313,"filename":314,"alt":315,"title":315,"caption":315,"width":316,"height":316},"f249d399-042e-47d6-a061-3af126d6015d","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ff249d399-042e-47d6-a061-3af126d6015d\u002Ftranslations\u002Fen\u002Fwebsite-development.webp?v=51eb45d200658aaf","website-development.webp","majaslapas izstrade",1254,{"slug":318,"path":319},"website-development","\u002Fservices\u002Fwebsite-development",{"used":25,"locale":205},{"id":322,"title":323,"label":323,"text":324,"image":325,"route":330,"locale":22,"fallback":333},"5b1951bd-1b5f-4318-ac18-dc2c5103763c","E-commerce development","Online stores and sales platforms with payments, delivery, inventory and integrations.",{"id":326,"type":155,"url":327,"filename":328,"alt":205,"title":205,"caption":205,"width":329,"height":329},"85732c05-1a6c-44ef-b812-e63dad43781e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F85732c05-1a6c-44ef-b812-e63dad43781e\u002Fprocessed\u002Fe-komercijas-izstrade.webp?v=ebb867207ac69c71","e-komercijas-izstrade.webp",412,{"slug":331,"path":332},"e-commerce-development","\u002Fservices\u002Fe-commerce-development",{"used":25,"locale":205},{"id":335,"title":336,"label":336,"text":337,"image":338,"route":344,"locale":22,"fallback":347},"a1474829-f6c1-49c1-b13d-814f9efd53db","Web application development","Custom web applications, client portals, user accounts and workflow-based systems.",{"id":339,"type":155,"url":340,"filename":341,"alt":342,"title":342,"caption":342,"width":343,"height":343},"eef93452-d868-4e9a-9fd2-4ed641bf0b0f","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Feef93452-d868-4e9a-9fd2-4ed641bf0b0f\u002Ftranslations\u002Fen\u002Fweb-aplikaciju-izstrade.webp?v=e7117cb980bc41bd","web-aplikaciju-izstrade.webp","web application development",400,{"slug":345,"path":346},"web-application-development","\u002Fservices\u002Fweb-application-development",{"used":25,"locale":205},{"id":349,"title":350,"label":351,"text":352,"image":353,"route":358,"locale":22,"fallback":361},"8e5c1ba5-1640-4bb2-9e7b-c3159b8595a9","Business systems & integrations","Business systems development and integrations","CRM, ERP, accounting, inventory, APIs and automation connected in one manageable flow.",{"id":354,"type":155,"url":355,"filename":356,"alt":357,"title":357,"caption":357,"width":343,"height":343},"cddeab01-337b-4226-a332-664303ea876e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcddeab01-337b-4226-a332-664303ea876e\u002Ftranslations\u002Fen\u002Fbusiness-system-development.webp?v=3259750735111e23","business-system-development.webp","business system development",{"slug":359,"path":360},"business-systems-integrations","\u002Fservices\u002Fbusiness-systems-integrations",{"used":25,"locale":205},{"id":363,"title":364,"label":365,"text":366,"image":367,"route":373,"locale":22,"fallback":375},"bbf59d77-4096-4012-a258-cb2e8e5ee61b","WordPress web development","WordPress development","Custom WordPress websites with flexible CMS management, structure, performance and SEO.",{"id":368,"type":155,"url":369,"filename":370,"alt":371,"title":371,"caption":371,"width":372,"height":343},"a06ac241-4504-4c9c-a0dd-6cf9ceb9186d","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fa06ac241-4504-4c9c-a0dd-6cf9ceb9186d\u002Ftranslations\u002Fen\u002Fwordpress-development.webp?v=f6a69d3491a8d28e","wordpress-development.webp","wordpress-development",420,{"slug":371,"path":374},"\u002Fservices\u002Fwordpress-development",{"used":25,"locale":205},{"id":377,"title":378,"label":378,"text":379,"image":380,"route":385,"locale":22,"fallback":388},"f83be450-2952-439c-a493-5cb380888c8f","Laravel development","Custom web systems, portals and backend solutions with stable architecture and room to grow.",{"id":381,"type":155,"url":382,"filename":383,"alt":378,"title":378,"caption":378,"width":384,"height":384},"4b67dee4-ebbc-4329-a780-1e8915f0131b","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4b67dee4-ebbc-4329-a780-1e8915f0131b\u002Ftranslations\u002Fen\u002Flaravel-izstrade.webp?v=8ebc72af9fa61e5a","laravel-izstrade.webp",417,{"slug":386,"path":387},"laravel-development","\u002Fservices\u002Flaravel-development",{"used":25,"locale":205},{"id":390,"title":391,"label":392,"text":205,"image":393,"route":399,"locale":22,"fallback":402},"384df450-36b3-4c2c-b3e7-dcc6288b6e91","WooCommerce online store development","WooCommerce development",{"id":394,"type":155,"url":395,"filename":396,"alt":397,"title":397,"caption":397,"width":372,"height":398},"bc64f056-db3c-41fa-a467-6ec420f71399","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbc64f056-db3c-41fa-a467-6ec420f71399\u002Ftranslations\u002Fen\u002Fwoocommerce.webp?v=c2970f171170f2fc","woocommerce.webp","woocommerce development",296,{"slug":400,"path":401},"woocommerce-development","\u002Fservices\u002Fwoocommerce-development",{"used":25,"locale":205},{"id":404,"title":405,"label":405,"text":205,"image":406,"route":412,"locale":22,"fallback":415},"75bf3279-7a9e-4b0d-9762-27f12057a9ba","SEO audit and optimization",{"id":407,"type":155,"url":408,"filename":409,"alt":410,"title":410,"caption":410,"width":411,"height":411},"a4954694-a692-4ed1-b7ca-8e1a1dfca77a","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fa4954694-a692-4ed1-b7ca-8e1a1dfca77a\u002Ftranslations\u002Fen\u002Fseo-audit.webp?v=b1b1539529630621","seo-audit.webp","SEO Audit",676,{"slug":413,"path":414},"seo-audit-optimization","\u002Fservices\u002Fseo-audit-optimization",{"used":25,"locale":205},{"id":417,"title":418,"label":419,"text":205,"image":420,"route":425,"locale":22,"fallback":428},"10accb07-6241-43d4-aadc-f51875f5196e","Vue.js and Nuxt development","Vue.js \u002F Nuxt development",{"id":421,"type":155,"url":422,"filename":423,"alt":205,"title":205,"caption":205,"width":424,"height":424},"64d014f0-bd73-4fe3-bf36-f43b1a43d1d6","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F64d014f0-bd73-4fe3-bf36-f43b1a43d1d6\u002Fprocessed\u002Fvue.webp?v=78d7597dc7d67395","vue.webp",656,{"slug":426,"path":427},"vue-nuxt-development","\u002Fservices\u002Fvue-nuxt-development",{"used":25,"locale":205},{"id":430,"title":431,"label":432,"text":205,"image":433,"route":437,"locale":22,"fallback":440},"dd57dbfa-15e0-47db-878f-0ef56448f9f9","Web design and UX\u002FUI audits","Web design and UX\u002FUI",{"id":434,"type":155,"url":435,"filename":436,"alt":205,"title":205,"caption":205,"width":411,"height":411},"7f55ed37-c35b-4859-bbc3-f9d042ff0661","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7f55ed37-c35b-4859-bbc3-f9d042ff0661\u002Fprocessed\u002Ffigma-2.webp?v=1e73f057e13ad761","figma-2.webp",{"slug":438,"path":439},"web-design-ux-ui-audits","\u002Fservices\u002Fweb-design-ux-ui-audits",{"used":25,"locale":205},{"id":442,"title":443,"label":444,"text":205,"image":445,"route":449,"locale":22,"fallback":452},"7aed71ac-3116-40ec-95e8-4ab6b97c3250","Brand identity development","Brand identity and branding",{"id":446,"type":155,"url":447,"filename":448,"alt":205,"title":205,"caption":205,"width":411,"height":411},"9edea302-843e-4448-8d70-2b4d2769c405","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9edea302-843e-4448-8d70-2b4d2769c405\u002Fprocessed\u002Fbrand-1.webp?v=216ec4d72b9c9d31","brand-1.webp",{"slug":450,"path":451},"brand-identity-development","\u002Fservices\u002Fbrand-identity-development",{"used":25,"locale":205},{"id":454,"title":455,"label":455,"text":205,"image":456,"route":460,"locale":22,"fallback":463},"33cdca6f-4d05-47a5-8134-816ea90c39e1","AI solutions, integrations and automation",{"id":457,"type":155,"url":458,"filename":459,"alt":205,"title":205,"caption":205,"width":411,"height":411},"c7500719-254b-4c86-aebf-d52cbd09379e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc7500719-254b-4c86-aebf-d52cbd09379e\u002Fprocessed\u002Fai.webp?v=37649ff887fe9554","ai.webp",{"slug":461,"path":462},"ai-solutions-integrations-automation","\u002Fservices\u002Fai-solutions-integrations-automation",{"used":25,"locale":205},{"id":465,"title":466,"label":467,"text":205,"image":468,"route":474,"locale":22,"fallback":477},"89acb174-c000-41c8-b4c8-e8ec6ce063d1","Website maintenance","Website maintenance and support",{"id":469,"type":155,"url":470,"filename":471,"alt":205,"title":205,"caption":205,"width":472,"height":473},"0ccc6491-387a-46a8-b25b-ac1449d36df2","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0ccc6491-387a-46a8-b25b-ac1449d36df2\u002Ftranslations\u002Fen\u002Flaravel-ambercar.webp?v=363201953bef9687","laravel-ambercar.webp",900,600,{"slug":475,"path":476},"website-maintenance","\u002Fservices\u002Fwebsite-maintenance",{"used":25,"locale":205},[479,502,521,532,539],{"heading":480,"services":481},"For sales",[482,486,490,494,498],{"id":308,"title":309,"label":309,"text":310,"image":483,"route":484,"locale":22,"fallback":485},{"id":312,"type":155,"url":313,"filename":314,"alt":315,"title":315,"caption":315,"width":316,"height":316},{"slug":318,"path":319},{"used":25,"locale":205},{"id":322,"title":323,"label":323,"text":324,"image":487,"route":488,"locale":22,"fallback":489},{"id":326,"type":155,"url":327,"filename":328,"alt":205,"title":205,"caption":205,"width":329,"height":329},{"slug":331,"path":332},{"used":25,"locale":205},{"id":363,"title":364,"label":365,"text":366,"image":491,"route":492,"locale":22,"fallback":493},{"id":368,"type":155,"url":369,"filename":370,"alt":371,"title":371,"caption":371,"width":372,"height":343},{"slug":371,"path":374},{"used":25,"locale":205},{"id":390,"title":391,"label":392,"text":205,"image":495,"route":496,"locale":22,"fallback":497},{"id":394,"type":155,"url":395,"filename":396,"alt":397,"title":397,"caption":397,"width":372,"height":398},{"slug":400,"path":401},{"used":25,"locale":205},{"id":404,"title":405,"label":405,"text":205,"image":499,"route":500,"locale":22,"fallback":501},{"id":407,"type":155,"url":408,"filename":409,"alt":410,"title":410,"caption":410,"width":411,"height":411},{"slug":413,"path":414},{"used":25,"locale":205},{"heading":503,"services":504},"For systems",[505,509,513,517],{"id":335,"title":336,"label":336,"text":337,"image":506,"route":507,"locale":22,"fallback":508},{"id":339,"type":155,"url":340,"filename":341,"alt":342,"title":342,"caption":342,"width":343,"height":343},{"slug":345,"path":346},{"used":25,"locale":205},{"id":349,"title":350,"label":351,"text":352,"image":510,"route":511,"locale":22,"fallback":512},{"id":354,"type":155,"url":355,"filename":356,"alt":357,"title":357,"caption":357,"width":343,"height":343},{"slug":359,"path":360},{"used":25,"locale":205},{"id":377,"title":378,"label":378,"text":379,"image":514,"route":515,"locale":22,"fallback":516},{"id":381,"type":155,"url":382,"filename":383,"alt":378,"title":378,"caption":378,"width":384,"height":384},{"slug":386,"path":387},{"used":25,"locale":205},{"id":417,"title":418,"label":419,"text":205,"image":518,"route":519,"locale":22,"fallback":520},{"id":421,"type":155,"url":422,"filename":423,"alt":205,"title":205,"caption":205,"width":424,"height":424},{"slug":426,"path":427},{"used":25,"locale":205},{"heading":522,"services":523},"Design and brand",[524,528],{"id":430,"title":431,"label":432,"text":205,"image":525,"route":526,"locale":22,"fallback":527},{"id":434,"type":155,"url":435,"filename":436,"alt":205,"title":205,"caption":205,"width":411,"height":411},{"slug":438,"path":439},{"used":25,"locale":205},{"id":442,"title":443,"label":444,"text":205,"image":529,"route":530,"locale":22,"fallback":531},{"id":446,"type":155,"url":447,"filename":448,"alt":205,"title":205,"caption":205,"width":411,"height":411},{"slug":450,"path":451},{"used":25,"locale":205},{"heading":533,"services":534},"AI solutions",[535],{"id":454,"title":455,"label":455,"text":205,"image":536,"route":537,"locale":22,"fallback":538},{"id":457,"type":155,"url":458,"filename":459,"alt":205,"title":205,"caption":205,"width":411,"height":411},{"slug":461,"path":462},{"used":25,"locale":205},{"heading":540,"services":541},"Maintenance and support",[542],{"id":465,"title":466,"label":467,"text":205,"image":543,"route":544,"locale":22,"fallback":545},{"id":469,"type":155,"url":470,"filename":471,"alt":205,"title":205,"caption":205,"width":472,"height":473},{"slug":475,"path":476},{"used":25,"locale":205},{"heading":547,"text":548,"cta_label":549,"image":550},"Not sure what to choose?","In a 15-minute consultation, we will recommend the right solution.","Book a consultation",{"id":551,"type":155,"locale":22,"fallback":552,"image":553,"derivatives":594},"4e78067d-f472-4cb6-b834-2f2cdb3cddf4",{"used":25,"locale":205},{"url":554,"filename":555,"alt":556,"title":556,"caption":556,"width":557,"height":558,"derivatives":559},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fweb-services.webp?v=a8147ce78233a1d0","web-services.webp","web-services",1860,964,{"card":560,"mobile":568,"original":575,"tablet":580,"thumb":587},{"label":561,"target_width":562,"url":563,"filename":564,"mime_type":565,"width":562,"height":566,"size":567},"Card",640,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fweb-services-card.webp?v=b4025136496aba05","web-services-card.webp","image\u002Fwebp",331,27910,{"label":569,"target_width":570,"url":571,"filename":572,"mime_type":565,"width":570,"height":573,"size":574},"Mobile",450,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fweb-services-mobile.webp?v=50703ea2a03b05c1","web-services-mobile.webp",233,15968,{"label":576,"target_width":205,"url":577,"filename":578,"mime_type":565,"width":557,"height":558,"size":579},"Original size","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fweb-services-original.webp?v=a8147ce78233a1d0","web-services-original.webp",133476,{"label":581,"target_width":582,"url":583,"filename":584,"mime_type":565,"width":582,"height":585,"size":586},"Tablet",960,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fweb-services-tablet.webp?v=d8d40bc4134cc647","web-services-tablet.webp",497,50914,{"label":588,"target_width":589,"url":590,"filename":591,"mime_type":565,"width":589,"height":592,"size":593},"Thumb",320,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fweb-services-thumb.webp?v=6790a9cdd84f17f6","web-services-thumb.webp",165,9412,{"card":595,"mobile":596,"original":597,"tablet":598,"thumb":599},{"label":561,"target_width":562,"url":563,"filename":564,"mime_type":565,"width":562,"height":566,"size":567},{"label":569,"target_width":570,"url":571,"filename":572,"mime_type":565,"width":570,"height":573,"size":574},{"label":576,"target_width":205,"url":577,"filename":578,"mime_type":565,"width":557,"height":558,"size":579},{"label":581,"target_width":582,"url":583,"filename":584,"mime_type":565,"width":582,"height":585,"size":586},{"label":588,"target_width":589,"url":590,"filename":591,"mime_type":565,"width":589,"height":592,"size":593},{"locale":22,"fallback":601,"links":602,"columns":613,"text":614,"heading":615,"cta_label":616,"contact_label":298,"address_label":617,"back_to_top_label":618,"copyright_text":619,"gallery":620},{"used":25,"locale":205},[603,604,605,606,609],{"key":78,"label":289,"url":290,"locale":22,"fallback_used":25,"fallback_locale":205},{"key":80,"label":292,"url":293,"locale":22,"fallback_used":25,"fallback_locale":205},{"key":82,"label":298,"url":299,"locale":22,"fallback_used":25,"fallback_locale":205},{"key":83,"label":607,"url":608,"locale":22,"fallback_used":25,"fallback_locale":205},"Privacy Policy and Cookies","\u002Fprivacy-policy",{"key":610,"label":611,"url":612,"locale":22},"ai-reference","AI reference page","\u002Fen\u002Fai-reference\u002F",[],"From clear structure to development, integrations and further growth.\n\n130+ projects · 6 countries · 7+ years of experience","Let's build the digital system your business actually needs.","Discuss the project","Address","To the top","© SIA \"BRANDSITE\", 2019 - 2026",[621,655,682,709,736,763,790,817,844,871,897,924,951,978,1005,1032,1059,1086,1113,1140,1167],{"type":622,"id":623,"filename":624,"url":625,"mime_type":565,"width":626,"height":627,"size":628,"alt":629,"title":629,"caption":629,"derivatives":630},"media_image","8ab5b2ee-299e-4459-963e-7085709da692","frame-01.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fframe-01.webp?v=2dfb4a76daecc968",1920,1080,296134,"frame-01",{"card":631,"mobile":636,"original":641,"tablet":645,"thumb":650},{"label":561,"target_width":562,"url":632,"filename":633,"mime_type":565,"width":562,"height":634,"size":635},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-01-card.webp?v=742a3e63a9f7929e","frame-01-card.webp",360,42320,{"label":569,"target_width":570,"url":637,"filename":638,"mime_type":565,"width":570,"height":639,"size":640},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-01-mobile.webp?v=881d46fb256e0066","frame-01-mobile.webp",253,23712,{"label":576,"target_width":205,"url":642,"filename":643,"mime_type":565,"width":626,"height":627,"size":644},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-01-original.webp?v=2dfb4a76daecc968","frame-01-original.webp",493792,{"label":581,"target_width":582,"url":646,"filename":647,"mime_type":565,"width":582,"height":648,"size":649},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-01-tablet.webp?v=67719fca42e0a0b9","frame-01-tablet.webp",540,102084,{"label":588,"target_width":589,"url":651,"filename":652,"mime_type":565,"width":589,"height":653,"size":654},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-01-thumb.webp?v=ca2e9603da3b060c","frame-01-thumb.webp",180,14934,{"type":622,"id":656,"filename":657,"url":658,"mime_type":565,"width":626,"height":627,"size":659,"alt":660,"title":660,"caption":660,"derivatives":661},"3676597f-c686-4b2e-a3f5-ee2917260e08","frame-02.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fframe-02.webp?v=299c05572506291c",182268,"frame-02",{"card":662,"mobile":666,"original":670,"tablet":674,"thumb":678},{"label":561,"target_width":562,"url":663,"filename":664,"mime_type":565,"width":562,"height":634,"size":665},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-02-card.webp?v=fe7960ceae86ab6e","frame-02-card.webp",38996,{"label":569,"target_width":570,"url":667,"filename":668,"mime_type":565,"width":570,"height":639,"size":669},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-02-mobile.webp?v=4af76faee9056896","frame-02-mobile.webp",22958,{"label":576,"target_width":205,"url":671,"filename":672,"mime_type":565,"width":626,"height":627,"size":673},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-02-original.webp?v=299c05572506291c","frame-02-original.webp",359242,{"label":581,"target_width":582,"url":675,"filename":676,"mime_type":565,"width":582,"height":648,"size":677},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-02-tablet.webp?v=5bc0444309bfb225","frame-02-tablet.webp",79210,{"label":588,"target_width":589,"url":679,"filename":680,"mime_type":565,"width":589,"height":653,"size":681},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-02-thumb.webp?v=376ed71ec47bfccc","frame-02-thumb.webp",14606,{"type":622,"id":683,"filename":684,"url":685,"mime_type":565,"width":626,"height":627,"size":686,"alt":687,"title":687,"caption":687,"derivatives":688},"d45e7222-e1fa-48bc-b25b-32fb50d6f4b9","frame-03.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fframe-03.webp?v=cd5e1c5ec7d5735a",173172,"frame-03",{"card":689,"mobile":693,"original":697,"tablet":701,"thumb":705},{"label":561,"target_width":562,"url":690,"filename":691,"mime_type":565,"width":562,"height":634,"size":692},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-03-card.webp?v=1db67c628e0b4e81","frame-03-card.webp",37714,{"label":569,"target_width":570,"url":694,"filename":695,"mime_type":565,"width":570,"height":639,"size":696},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-03-mobile.webp?v=b3bbab1a19327ed9","frame-03-mobile.webp",22684,{"label":576,"target_width":205,"url":698,"filename":699,"mime_type":565,"width":626,"height":627,"size":700},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-03-original.webp?v=cd5e1c5ec7d5735a","frame-03-original.webp",320842,{"label":581,"target_width":582,"url":702,"filename":703,"mime_type":565,"width":582,"height":648,"size":704},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-03-tablet.webp?v=5733ac92261522b6","frame-03-tablet.webp",74318,{"label":588,"target_width":589,"url":706,"filename":707,"mime_type":565,"width":589,"height":653,"size":708},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-03-thumb.webp?v=f6efe29f9dd674d2","frame-03-thumb.webp",14644,{"type":622,"id":710,"filename":711,"url":712,"mime_type":565,"width":626,"height":627,"size":713,"alt":714,"title":714,"caption":714,"derivatives":715},"0cbf3e30-6816-4114-b581-7d547ae74a5a","frame-04.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fframe-04.webp?v=3a44648da715f6c0",173748,"frame-04",{"card":716,"mobile":720,"original":724,"tablet":728,"thumb":732},{"label":561,"target_width":562,"url":717,"filename":718,"mime_type":565,"width":562,"height":634,"size":719},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-04-card.webp?v=895f375d7260b62d","frame-04-card.webp",37472,{"label":569,"target_width":570,"url":721,"filename":722,"mime_type":565,"width":570,"height":639,"size":723},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-04-mobile.webp?v=1546ef1eba9f112e","frame-04-mobile.webp",22786,{"label":576,"target_width":205,"url":725,"filename":726,"mime_type":565,"width":626,"height":627,"size":727},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-04-original.webp?v=3a44648da715f6c0","frame-04-original.webp",319840,{"label":581,"target_width":582,"url":729,"filename":730,"mime_type":565,"width":582,"height":648,"size":731},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-04-tablet.webp?v=343ad70e56db4f60","frame-04-tablet.webp",74398,{"label":588,"target_width":589,"url":733,"filename":734,"mime_type":565,"width":589,"height":653,"size":735},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-04-thumb.webp?v=e31b8ede04b3d6d6","frame-04-thumb.webp",14722,{"type":622,"id":737,"filename":738,"url":739,"mime_type":565,"width":626,"height":627,"size":740,"alt":741,"title":741,"caption":741,"derivatives":742},"cb7988f9-2370-47df-8ec9-f600c16299e6","frame-05.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fframe-05.webp?v=eb9444a29ae1ac80",149458,"frame-05",{"card":743,"mobile":747,"original":751,"tablet":755,"thumb":759},{"label":561,"target_width":562,"url":744,"filename":745,"mime_type":565,"width":562,"height":634,"size":746},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-05-card.webp?v=e00635972c7d794e","frame-05-card.webp",37872,{"label":569,"target_width":570,"url":748,"filename":749,"mime_type":565,"width":570,"height":639,"size":750},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-05-mobile.webp?v=b3610bd9f7193998","frame-05-mobile.webp",22450,{"label":576,"target_width":205,"url":752,"filename":753,"mime_type":565,"width":626,"height":627,"size":754},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-05-original.webp?v=eb9444a29ae1ac80","frame-05-original.webp",305140,{"label":581,"target_width":582,"url":756,"filename":757,"mime_type":565,"width":582,"height":648,"size":758},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-05-tablet.webp?v=4e650e395aff5ed0","frame-05-tablet.webp",72374,{"label":588,"target_width":589,"url":760,"filename":761,"mime_type":565,"width":589,"height":653,"size":762},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-05-thumb.webp?v=8cd4e9042217eaa4","frame-05-thumb.webp",14574,{"type":622,"id":764,"filename":765,"url":766,"mime_type":565,"width":626,"height":627,"size":767,"alt":768,"title":768,"caption":768,"derivatives":769},"ec51395e-5b6a-43e5-a08e-32e4feedf6bd","frame-06.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fframe-06.webp?v=c1d24d73f52f33e1",125164,"frame-06",{"card":770,"mobile":774,"original":778,"tablet":782,"thumb":786},{"label":561,"target_width":562,"url":771,"filename":772,"mime_type":565,"width":562,"height":634,"size":773},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-06-card.webp?v=f9f2521799655905","frame-06-card.webp",37236,{"label":569,"target_width":570,"url":775,"filename":776,"mime_type":565,"width":570,"height":639,"size":777},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-06-mobile.webp?v=3585aa0d99791b10","frame-06-mobile.webp",22870,{"label":576,"target_width":205,"url":779,"filename":780,"mime_type":565,"width":626,"height":627,"size":781},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-06-original.webp?v=c1d24d73f52f33e1","frame-06-original.webp",274404,{"label":581,"target_width":582,"url":783,"filename":784,"mime_type":565,"width":582,"height":648,"size":785},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-06-tablet.webp?v=e05f2ddc620216f3","frame-06-tablet.webp",69042,{"label":588,"target_width":589,"url":787,"filename":788,"mime_type":565,"width":589,"height":653,"size":789},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-06-thumb.webp?v=d8327a5888f9a009","frame-06-thumb.webp",14526,{"type":622,"id":791,"filename":792,"url":793,"mime_type":565,"width":626,"height":627,"size":794,"alt":795,"title":795,"caption":795,"derivatives":796},"e9d6bdab-c365-4334-979d-33aee04e3e87","frame-07.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fframe-07.webp?v=9decc10b7fe27957",145916,"frame-07",{"card":797,"mobile":801,"original":805,"tablet":809,"thumb":813},{"label":561,"target_width":562,"url":798,"filename":799,"mime_type":565,"width":562,"height":634,"size":800},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-07-card.webp?v=523af3acef10c674","frame-07-card.webp",37242,{"label":569,"target_width":570,"url":802,"filename":803,"mime_type":565,"width":570,"height":639,"size":804},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-07-mobile.webp?v=5e0639f097749674","frame-07-mobile.webp",23014,{"label":576,"target_width":205,"url":806,"filename":807,"mime_type":565,"width":626,"height":627,"size":808},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-07-original.webp?v=9decc10b7fe27957","frame-07-original.webp",264918,{"label":581,"target_width":582,"url":810,"filename":811,"mime_type":565,"width":582,"height":648,"size":812},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-07-tablet.webp?v=e0da0520c32cea32","frame-07-tablet.webp",69038,{"label":588,"target_width":589,"url":814,"filename":815,"mime_type":565,"width":589,"height":653,"size":816},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-07-thumb.webp?v=694b4e7ee0243ca3","frame-07-thumb.webp",14642,{"type":622,"id":818,"filename":819,"url":820,"mime_type":565,"width":626,"height":627,"size":821,"alt":822,"title":822,"caption":822,"derivatives":823},"8c161412-ca66-4b3d-a6ce-95cced4e244b","frame-08.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fframe-08.webp?v=bde75e911697e8af",140218,"frame-08",{"card":824,"mobile":828,"original":832,"tablet":836,"thumb":840},{"label":561,"target_width":562,"url":825,"filename":826,"mime_type":565,"width":562,"height":634,"size":827},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-08-card.webp?v=17d2beb3def5ae0d","frame-08-card.webp",37486,{"label":569,"target_width":570,"url":829,"filename":830,"mime_type":565,"width":570,"height":639,"size":831},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-08-mobile.webp?v=2f9635bfc7ddca05","frame-08-mobile.webp",22930,{"label":576,"target_width":205,"url":833,"filename":834,"mime_type":565,"width":626,"height":627,"size":835},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-08-original.webp?v=bde75e911697e8af","frame-08-original.webp",289070,{"label":581,"target_width":582,"url":837,"filename":838,"mime_type":565,"width":582,"height":648,"size":839},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-08-tablet.webp?v=762584d5bfae88d7","frame-08-tablet.webp",71726,{"label":588,"target_width":589,"url":841,"filename":842,"mime_type":565,"width":589,"height":653,"size":843},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-08-thumb.webp?v=76caf47a58138230","frame-08-thumb.webp",14446,{"type":622,"id":845,"filename":846,"url":847,"mime_type":565,"width":626,"height":627,"size":848,"alt":849,"title":849,"caption":849,"derivatives":850},"b519ec25-938f-4314-a407-7674bd525077","frame-09.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fframe-09.webp?v=3e3c4f8bbba495cf",141904,"frame-09",{"card":851,"mobile":855,"original":859,"tablet":863,"thumb":867},{"label":561,"target_width":562,"url":852,"filename":853,"mime_type":565,"width":562,"height":634,"size":854},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-09-card.webp?v=cb25743399fca52a","frame-09-card.webp",37106,{"label":569,"target_width":570,"url":856,"filename":857,"mime_type":565,"width":570,"height":639,"size":858},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-09-mobile.webp?v=49edc9c95b757bbe","frame-09-mobile.webp",22560,{"label":576,"target_width":205,"url":860,"filename":861,"mime_type":565,"width":626,"height":627,"size":862},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-09-original.webp?v=3e3c4f8bbba495cf","frame-09-original.webp",257720,{"label":581,"target_width":582,"url":864,"filename":865,"mime_type":565,"width":582,"height":648,"size":866},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-09-tablet.webp?v=acb5b3b53b91a9c1","frame-09-tablet.webp",67370,{"label":588,"target_width":589,"url":868,"filename":869,"mime_type":565,"width":589,"height":653,"size":870},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-09-thumb.webp?v=6d1aff2f4e86e399","frame-09-thumb.webp",14452,{"type":622,"id":872,"filename":873,"url":874,"mime_type":565,"width":626,"height":627,"size":875,"alt":876,"title":876,"caption":876,"derivatives":877},"1d50709d-a885-412b-9f1e-a390cac62689","frame-10.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fframe-10.webp?v=efcf9920f32e95d4",133812,"frame-10",{"card":878,"mobile":882,"original":886,"tablet":890,"thumb":894},{"label":561,"target_width":562,"url":879,"filename":880,"mime_type":565,"width":562,"height":634,"size":881},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-10-card.webp?v=ff61053a5ef4f826","frame-10-card.webp",36624,{"label":569,"target_width":570,"url":883,"filename":884,"mime_type":565,"width":570,"height":639,"size":885},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-10-mobile.webp?v=72b3417fe759a3ab","frame-10-mobile.webp",22586,{"label":576,"target_width":205,"url":887,"filename":888,"mime_type":565,"width":626,"height":627,"size":889},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-10-original.webp?v=efcf9920f32e95d4","frame-10-original.webp",249562,{"label":581,"target_width":582,"url":891,"filename":892,"mime_type":565,"width":582,"height":648,"size":893},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-10-tablet.webp?v=27da6308b351b726","frame-10-tablet.webp",66836,{"label":588,"target_width":589,"url":895,"filename":896,"mime_type":565,"width":589,"height":653,"size":789},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-10-thumb.webp?v=f08ff004bee39687","frame-10-thumb.webp",{"type":622,"id":898,"filename":899,"url":900,"mime_type":565,"width":626,"height":627,"size":901,"alt":902,"title":902,"caption":902,"derivatives":903},"2b89ab25-6190-4d5b-975c-163d1e1212ae","frame-11.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fframe-11.webp?v=5164c3667a1d9d40",136602,"frame-11",{"card":904,"mobile":908,"original":912,"tablet":916,"thumb":920},{"label":561,"target_width":562,"url":905,"filename":906,"mime_type":565,"width":562,"height":634,"size":907},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-11-card.webp?v=8089f62828fe660f","frame-11-card.webp",36462,{"label":569,"target_width":570,"url":909,"filename":910,"mime_type":565,"width":570,"height":639,"size":911},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-11-mobile.webp?v=194571434a6e4330","frame-11-mobile.webp",22436,{"label":576,"target_width":205,"url":913,"filename":914,"mime_type":565,"width":626,"height":627,"size":915},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-11-original.webp?v=5164c3667a1d9d40","frame-11-original.webp",260060,{"label":581,"target_width":582,"url":917,"filename":918,"mime_type":565,"width":582,"height":648,"size":919},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-11-tablet.webp?v=c2f10e7cf692e58d","frame-11-tablet.webp",67814,{"label":588,"target_width":589,"url":921,"filename":922,"mime_type":565,"width":589,"height":653,"size":923},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-11-thumb.webp?v=fb1dadba80d20f06","frame-11-thumb.webp",14764,{"type":622,"id":925,"filename":926,"url":927,"mime_type":565,"width":626,"height":627,"size":928,"alt":929,"title":929,"caption":929,"derivatives":930},"957a6a46-2ea4-4ca3-8487-33d380dda50a","frame-12.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fframe-12.webp?v=12f49fa06a0e910e",131510,"frame-12",{"card":931,"mobile":935,"original":939,"tablet":943,"thumb":947},{"label":561,"target_width":562,"url":932,"filename":933,"mime_type":565,"width":562,"height":634,"size":934},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-12-card.webp?v=1e98699af2f46894","frame-12-card.webp",36532,{"label":569,"target_width":570,"url":936,"filename":937,"mime_type":565,"width":570,"height":639,"size":938},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-12-mobile.webp?v=0fa79068c3e177a8","frame-12-mobile.webp",22952,{"label":576,"target_width":205,"url":940,"filename":941,"mime_type":565,"width":626,"height":627,"size":942},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-12-original.webp?v=12f49fa06a0e910e","frame-12-original.webp",269324,{"label":581,"target_width":582,"url":944,"filename":945,"mime_type":565,"width":582,"height":648,"size":946},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-12-tablet.webp?v=dd0b954994c4b402","frame-12-tablet.webp",67842,{"label":588,"target_width":589,"url":948,"filename":949,"mime_type":565,"width":589,"height":653,"size":950},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-12-thumb.webp?v=f5a05a20dcd2adb2","frame-12-thumb.webp",14332,{"type":622,"id":952,"filename":953,"url":954,"mime_type":565,"width":626,"height":627,"size":955,"alt":956,"title":956,"caption":956,"derivatives":957},"97e501c6-e4d9-4680-9804-bf986314667c","frame-13.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fframe-13.webp?v=184924a431d7afad",117942,"frame-13",{"card":958,"mobile":962,"original":966,"tablet":970,"thumb":974},{"label":561,"target_width":562,"url":959,"filename":960,"mime_type":565,"width":562,"height":634,"size":961},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-13-card.webp?v=4573402e5cdb1ebd","frame-13-card.webp",36748,{"label":569,"target_width":570,"url":963,"filename":964,"mime_type":565,"width":570,"height":639,"size":965},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-13-mobile.webp?v=fd32644c5abe880a","frame-13-mobile.webp",22590,{"label":576,"target_width":205,"url":967,"filename":968,"mime_type":565,"width":626,"height":627,"size":969},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-13-original.webp?v=184924a431d7afad","frame-13-original.webp",259194,{"label":581,"target_width":582,"url":971,"filename":972,"mime_type":565,"width":582,"height":648,"size":973},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-13-tablet.webp?v=872beb47de534705","frame-13-tablet.webp",66518,{"label":588,"target_width":589,"url":975,"filename":976,"mime_type":565,"width":589,"height":653,"size":977},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-13-thumb.webp?v=9fd7f7bc18ab684c","frame-13-thumb.webp",14322,{"type":622,"id":979,"filename":980,"url":981,"mime_type":565,"width":626,"height":627,"size":982,"alt":983,"title":983,"caption":983,"derivatives":984},"44d21d79-ff8a-4a60-a622-2e61c00567e8","frame-14.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fframe-14.webp?v=815da3493b1f9b1f",133272,"frame-14",{"card":985,"mobile":989,"original":993,"tablet":997,"thumb":1001},{"label":561,"target_width":562,"url":986,"filename":987,"mime_type":565,"width":562,"height":634,"size":988},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-14-card.webp?v=d4dcd4239e5fbdb3","frame-14-card.webp",36894,{"label":569,"target_width":570,"url":990,"filename":991,"mime_type":565,"width":570,"height":639,"size":992},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-14-mobile.webp?v=6e3161bcd984691f","frame-14-mobile.webp",22392,{"label":576,"target_width":205,"url":994,"filename":995,"mime_type":565,"width":626,"height":627,"size":996},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-14-original.webp?v=815da3493b1f9b1f","frame-14-original.webp",285332,{"label":581,"target_width":582,"url":998,"filename":999,"mime_type":565,"width":582,"height":648,"size":1000},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-14-tablet.webp?v=ab02900bd0271175","frame-14-tablet.webp",68682,{"label":588,"target_width":589,"url":1002,"filename":1003,"mime_type":565,"width":589,"height":653,"size":1004},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-14-thumb.webp?v=9ef700c88cdb85df","frame-14-thumb.webp",14384,{"type":622,"id":1006,"filename":1007,"url":1008,"mime_type":565,"width":626,"height":627,"size":1009,"alt":1010,"title":1010,"caption":1010,"derivatives":1011},"fb62346d-f1e1-4a4d-b797-1ccbc1131c8c","frame-15.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fframe-15.webp?v=49112541ac2eb5cf",133376,"frame-15",{"card":1012,"mobile":1016,"original":1020,"tablet":1024,"thumb":1028},{"label":561,"target_width":562,"url":1013,"filename":1014,"mime_type":565,"width":562,"height":634,"size":1015},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-15-card.webp?v=59ef4be1c6ee3d5c","frame-15-card.webp",37282,{"label":569,"target_width":570,"url":1017,"filename":1018,"mime_type":565,"width":570,"height":639,"size":1019},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-15-mobile.webp?v=543466b4a7bae45a","frame-15-mobile.webp",22932,{"label":576,"target_width":205,"url":1021,"filename":1022,"mime_type":565,"width":626,"height":627,"size":1023},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-15-original.webp?v=49112541ac2eb5cf","frame-15-original.webp",293772,{"label":581,"target_width":582,"url":1025,"filename":1026,"mime_type":565,"width":582,"height":648,"size":1027},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-15-tablet.webp?v=59f83a8ade52f498","frame-15-tablet.webp",70342,{"label":588,"target_width":589,"url":1029,"filename":1030,"mime_type":565,"width":589,"height":653,"size":1031},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-15-thumb.webp?v=328bef4d4aa312ae","frame-15-thumb.webp",14776,{"type":622,"id":1033,"filename":1034,"url":1035,"mime_type":565,"width":626,"height":627,"size":1036,"alt":1037,"title":1037,"caption":1037,"derivatives":1038},"2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f","frame-16.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fframe-16.webp?v=8e99bc07ed0511bd",143702,"frame-16",{"card":1039,"mobile":1043,"original":1047,"tablet":1051,"thumb":1055},{"label":561,"target_width":562,"url":1040,"filename":1041,"mime_type":565,"width":562,"height":634,"size":1042},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-16-card.webp?v=39b29f65b151d74f","frame-16-card.webp",37030,{"label":569,"target_width":570,"url":1044,"filename":1045,"mime_type":565,"width":570,"height":639,"size":1046},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-16-mobile.webp?v=542484f062d3e0a8","frame-16-mobile.webp",23044,{"label":576,"target_width":205,"url":1048,"filename":1049,"mime_type":565,"width":626,"height":627,"size":1050},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-16-original.webp?v=8e99bc07ed0511bd","frame-16-original.webp",300572,{"label":581,"target_width":582,"url":1052,"filename":1053,"mime_type":565,"width":582,"height":648,"size":1054},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-16-tablet.webp?v=ca37d0e71e33c5ba","frame-16-tablet.webp",70158,{"label":588,"target_width":589,"url":1056,"filename":1057,"mime_type":565,"width":589,"height":653,"size":1058},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-16-thumb.webp?v=73185e900978580e","frame-16-thumb.webp",14858,{"type":622,"id":1060,"filename":1061,"url":1062,"mime_type":565,"width":626,"height":627,"size":1063,"alt":1064,"title":1064,"caption":1064,"derivatives":1065},"becadc54-7806-4bf1-9968-6dd6f48afc3f","frame-18.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fframe-18.webp?v=8f11f2d6e12d569a",140846,"frame-18",{"card":1066,"mobile":1070,"original":1074,"tablet":1078,"thumb":1082},{"label":561,"target_width":562,"url":1067,"filename":1068,"mime_type":565,"width":562,"height":634,"size":1069},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-18-card.webp?v=f413aa6baf98d1cd","frame-18-card.webp",36720,{"label":569,"target_width":570,"url":1071,"filename":1072,"mime_type":565,"width":570,"height":639,"size":1073},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-18-mobile.webp?v=f6f071e00a6201c8","frame-18-mobile.webp",22794,{"label":576,"target_width":205,"url":1075,"filename":1076,"mime_type":565,"width":626,"height":627,"size":1077},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-18-original.webp?v=8f11f2d6e12d569a","frame-18-original.webp",294392,{"label":581,"target_width":582,"url":1079,"filename":1080,"mime_type":565,"width":582,"height":648,"size":1081},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-18-tablet.webp?v=b2375102dcd3771d","frame-18-tablet.webp",69794,{"label":588,"target_width":589,"url":1083,"filename":1084,"mime_type":565,"width":589,"height":653,"size":1085},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-18-thumb.webp?v=da4416a73a1509e8","frame-18-thumb.webp",14470,{"type":622,"id":1087,"filename":1088,"url":1089,"mime_type":565,"width":626,"height":627,"size":1090,"alt":1091,"title":1091,"caption":1091,"derivatives":1092},"bd153466-6722-483e-bddb-ed987fb262d7","frame-19.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fframe-19.webp?v=ce9828b000e95f79",138818,"frame-19",{"card":1093,"mobile":1097,"original":1101,"tablet":1105,"thumb":1109},{"label":561,"target_width":562,"url":1094,"filename":1095,"mime_type":565,"width":562,"height":634,"size":1096},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-19-card.webp?v=9a1536745f5702ae","frame-19-card.webp",36844,{"label":569,"target_width":570,"url":1098,"filename":1099,"mime_type":565,"width":570,"height":639,"size":1100},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-19-mobile.webp?v=fa89f5a0a3444f18","frame-19-mobile.webp",22776,{"label":576,"target_width":205,"url":1102,"filename":1103,"mime_type":565,"width":626,"height":627,"size":1104},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-19-original.webp?v=ce9828b000e95f79","frame-19-original.webp",301342,{"label":581,"target_width":582,"url":1106,"filename":1107,"mime_type":565,"width":582,"height":648,"size":1108},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-19-tablet.webp?v=152650a4f4da5546","frame-19-tablet.webp",70654,{"label":588,"target_width":589,"url":1110,"filename":1111,"mime_type":565,"width":589,"height":653,"size":1112},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-19-thumb.webp?v=1634ca1ade3afa41","frame-19-thumb.webp",14380,{"type":622,"id":1114,"filename":1115,"url":1116,"mime_type":565,"width":626,"height":627,"size":1117,"alt":1118,"title":1118,"caption":1118,"derivatives":1119},"b6074242-8935-4a3e-8fd1-84af0f2478a2","frame-20.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fframe-20.webp?v=d92d5ec598efb4b5",131988,"frame-20",{"card":1120,"mobile":1124,"original":1128,"tablet":1132,"thumb":1136},{"label":561,"target_width":562,"url":1121,"filename":1122,"mime_type":565,"width":562,"height":634,"size":1123},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-20-card.webp?v=64620db7c29ad389","frame-20-card.webp",36230,{"label":569,"target_width":570,"url":1125,"filename":1126,"mime_type":565,"width":570,"height":639,"size":1127},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-20-mobile.webp?v=bd3ad82c990ea4d9","frame-20-mobile.webp",22534,{"label":576,"target_width":205,"url":1129,"filename":1130,"mime_type":565,"width":626,"height":627,"size":1131},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-20-original.webp?v=d92d5ec598efb4b5","frame-20-original.webp",282842,{"label":581,"target_width":582,"url":1133,"filename":1134,"mime_type":565,"width":582,"height":648,"size":1135},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-20-tablet.webp?v=254dff6d766df5dd","frame-20-tablet.webp",67706,{"label":588,"target_width":589,"url":1137,"filename":1138,"mime_type":565,"width":589,"height":653,"size":1139},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-20-thumb.webp?v=c911aef045191247","frame-20-thumb.webp",14812,{"type":622,"id":1141,"filename":1142,"url":1143,"mime_type":565,"width":626,"height":627,"size":1144,"alt":1145,"title":1145,"caption":1145,"derivatives":1146},"9aefec8a-fc7a-45cf-8f9d-52f7b9380df2","frame-21.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fframe-21.webp?v=fce1e0f486b7cd14",145578,"frame-21",{"card":1147,"mobile":1151,"original":1155,"tablet":1159,"thumb":1163},{"label":561,"target_width":562,"url":1148,"filename":1149,"mime_type":565,"width":562,"height":634,"size":1150},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-21-card.webp?v=459c9ecb32931e94","frame-21-card.webp",36534,{"label":569,"target_width":570,"url":1152,"filename":1153,"mime_type":565,"width":570,"height":639,"size":1154},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-21-mobile.webp?v=fb8a25c5c4ebbe6d","frame-21-mobile.webp",22922,{"label":576,"target_width":205,"url":1156,"filename":1157,"mime_type":565,"width":626,"height":627,"size":1158},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-21-original.webp?v=fce1e0f486b7cd14","frame-21-original.webp",305814,{"label":581,"target_width":582,"url":1160,"filename":1161,"mime_type":565,"width":582,"height":648,"size":1162},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-21-tablet.webp?v=9698c3a9c90632a2","frame-21-tablet.webp",69976,{"label":588,"target_width":589,"url":1164,"filename":1165,"mime_type":565,"width":589,"height":653,"size":1166},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-21-thumb.webp?v=95d92153710a9bb6","frame-21-thumb.webp",14320,{"type":622,"id":1168,"filename":1169,"url":1170,"mime_type":565,"width":626,"height":627,"size":1171,"alt":1172,"title":1172,"caption":1172,"derivatives":1173},"bd5f4d2e-19cc-469b-856a-b4347557707e","frame-22.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fframe-22.webp?v=4b058018e0c6107b",144772,"frame-22",{"card":1174,"mobile":1178,"original":1182,"tablet":1186,"thumb":1190},{"label":561,"target_width":562,"url":1175,"filename":1176,"mime_type":565,"width":562,"height":634,"size":1177},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-22-card.webp?v=799e9219f5546ddd","frame-22-card.webp",37298,{"label":569,"target_width":570,"url":1179,"filename":1180,"mime_type":565,"width":570,"height":639,"size":1181},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-22-mobile.webp?v=1d3704e8f713fda2","frame-22-mobile.webp",22878,{"label":576,"target_width":205,"url":1183,"filename":1184,"mime_type":565,"width":626,"height":627,"size":1185},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-22-original.webp?v=4b058018e0c6107b","frame-22-original.webp",304882,{"label":581,"target_width":582,"url":1187,"filename":1188,"mime_type":565,"width":582,"height":648,"size":1189},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-22-tablet.webp?v=3cc395650458a6f0","frame-22-tablet.webp",70518,{"label":588,"target_width":589,"url":1191,"filename":1192,"mime_type":565,"width":589,"height":653,"size":1193},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-22-thumb.webp?v=9469da0f4df66437","frame-22-thumb.webp",14678,{"statistics_cards":1195},{"locale":22,"fallback":1196,"clutch":1197,"google":1216},{"used":25,"locale":205},[1198,1208],{"numbers":1199,"text":1200,"url":1201,"icon":1202},"5\u002F5","Clutch","https:\u002F\u002Fclutch.co\u002Fprofile\u002Fbrandsite#highlights",{"type":622,"id":1203,"filename":1204,"url":1205,"mime_type":1206,"width":231,"height":231,"size":1207},"5208c2e0-f532-4803-a8d2-d2daf157c914","clutch.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5208c2e0-f532-4803-a8d2-d2daf157c914\u002Ftranslations\u002Fen\u002Fclutch.svg","image\u002Fsvg+xml",818,{"numbers":1199,"text":1209,"url":1210,"icon":1211},"Sortlist","https:\u002F\u002Fwww.sortlist.com\u002Fagency\u002Fbrandsite",{"type":622,"id":1212,"filename":1213,"url":1214,"mime_type":1206,"width":231,"height":231,"size":1215},"49e50c08-f8ca-4401-9886-1336c96b2ca0","social-media.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F49e50c08-f8ca-4401-9886-1336c96b2ca0\u002Fprocessed\u002Fsocial-media.svg",2591,[1217,1225,1234,1242],{"count":1199,"text":1218,"url":1219,"icon":1220},"Google","https:\u002F\u002Fshare.google\u002F5ONG225Vjy0ztP4hN",{"type":622,"id":1221,"filename":1222,"url":1223,"mime_type":1206,"width":231,"height":231,"size":1224},"9c52bffe-38ea-4060-80a1-d97c776208f5","google.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9c52bffe-38ea-4060-80a1-d97c776208f5\u002Ftranslations\u002Fen\u002Fgoogle.svg",1416,{"count":1226,"text":1227,"url":1228,"icon":1229},"130+","Projects","https:\u002F\u002Fbrandsite.lv\u002Flv\u002Fportfolio",{"type":622,"id":1230,"filename":1231,"url":1232,"mime_type":1206,"width":231,"height":231,"size":1233},"d8584187-93b3-4a0f-bb11-011253aed296","globe.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd8584187-93b3-4a0f-bb11-011253aed296\u002Ftranslations\u002Fen\u002Fglobe.svg",63245,{"count":1235,"text":1236,"url":205,"icon":1237},"7+","Years in business",{"type":622,"id":1238,"filename":1239,"url":1240,"mime_type":1206,"width":231,"height":231,"size":1241},"c04831b9-93bb-4d09-a97c-fc55cf910725","mind.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc04831b9-93bb-4d09-a97c-fc55cf910725\u002Ftranslations\u002Fen\u002Fmind.svg",19574,{"count":1243,"text":1244,"url":205,"icon":1245},"6m+€","Sold through ecommerce",{"type":622,"id":1246,"filename":1247,"url":1248,"mime_type":1206,"width":231,"height":231,"size":1249},"b09f418f-81d3-4ca2-8198-1d65d3bc104f","bag.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb09f418f-81d3-4ca2-8198-1d65d3bc104f\u002Ftranslations\u002Fen\u002Fbag.svg",999,{"key":1251,"locale":22,"fallback":1252,"heading":1253,"description":1254,"contact_section_label":1255,"project_section_label":1256,"submit_label":1257,"success_message":1258,"success_download_label":205,"unavailable_message":205,"budget_label":1259,"privacy_policy_text":1260,"privacy_policy_link_label":1261,"stats":1262,"turnstile":1263,"turnstile_site_key":1264,"fields":1265},"form-1",{"used":25,"locale":205},"Let’s start with the business need. We’ll define the right solution together.","Tell us what you want to improve, build or automate. We will help define the right web solution, technology and next steps.","Contact information","Project type","Get a quote","Thank you. Your message has been received. We will contact you withing 1 working day.","Planned budget","By clicking on the button you consent to the processing of personal data and to the","privacy policy.",[],{"enabled":5,"site_key":1264},"0x4AAAAAAD3d_qR9IcMza-XY",[1266,1273,1280,1287,1293,1308,1314,1321],{"key":1267,"type":173,"required":5,"options":1268,"label":1269,"placeholder":1269,"required_error_message":1270,"validation_error_message":1271,"fallback":1272},"name",[],"Name","Please enter your name.","Please enter valid name.",{"used":25,"locale":205},{"key":1274,"type":173,"required":25,"options":1275,"label":1276,"placeholder":1276,"required_error_message":1277,"validation_error_message":1278,"fallback":1279},"company_name",[],"Company name","Please enter your company name.","Please enter valid company name.",{"used":25,"locale":205},{"key":1281,"type":173,"required":25,"options":1282,"label":1283,"placeholder":1283,"required_error_message":1284,"validation_error_message":1285,"fallback":1286},"phone",[],"Phone number","Please enter your phone number.","Please enter valid phone number.",{"used":25,"locale":205},{"key":181,"type":181,"required":5,"options":1288,"label":1289,"placeholder":1289,"required_error_message":1290,"validation_error_message":1291,"fallback":1292},[],"Email","Please enter your email address.","Please enter valid email address.",{"used":25,"locale":205},{"key":1294,"type":184,"required":25,"options":1295,"label":1256,"placeholder":1256,"required_error_message":1305,"validation_error_message":1306,"fallback":1307},"project_type",[1296,1298,1300,1302,1303],{"value":1297,"label":1297},"Corporate websites",{"value":1299,"label":1299},"E-commerce",{"value":1301,"label":1301},"Web Applications",{"value":350,"label":350},{"value":1304,"label":1304},"Not sure yet","Please choose project type.","Please choose one of the available project types.",{"used":25,"locale":205},{"key":1309,"type":182,"required":25,"options":1310,"label":1311,"placeholder":1311,"required_error_message":1312,"validation_error_message":205,"fallback":1313},"message",[],"Tell us about your project","Please describe briefly about your project.",{"used":25,"locale":205},{"key":1315,"type":185,"required":25,"options":1316,"label":1317,"placeholder":205,"required_error_message":1318,"validation_error_message":1319,"fallback":1320},"attachment",[],"Attach a file","Please upload a file.","Please upload a valid file.",{"used":25,"locale":205},{"key":1322,"type":184,"required":25,"options":1323,"label":1259,"placeholder":1328,"required_error_message":1329,"validation_error_message":1330,"fallback":1331},"budget",[1324,1325,1326,1327],"1k €-5k€","5k€-10k€","10k€-25k€","Other","Choose approximate budget","Please select a budget.","Please choose one of the available budgets scope or mark with \"Other\".",{"used":25,"locale":205},{"path":1333,"sourcePath":1334,"defaultLocale":16,"paths":1335},"\u002Fblogs\u002Fkas-ir-woocommerce\u002F","\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F",{"lv":1333},{"id":1337,"locale":22,"fallback":1338,"route":1339,"title":1342,"summary":205,"body":205,"cta_label":205,"categories":1343,"taxonomies":1350,"read_time":1355,"published_date":1358,"seo":1361,"schema":1400,"content":1401,"media":1448,"is_featured":25,"sort_order":231,"published_at":1464,"article":1465,"latest_articles":1573},"690cd960-c53e-42f1-9496-3511d7bb0f93",{"used":25,"locale":205},{"slug":1340,"path":1341},"what-is-woocommerce","\u002Fblog\u002Fwhat-is-woocommerce","What Is WooCommerce in E-commerce Development?",[1344],{"id":1345,"title":1299,"slug":205,"route":1346,"fallback":1349},"580117f7-bb1b-4ba5-8bb3-eee54d9e6440",{"path":1347,"query":1348},"\u002Fblog?category=580117f7-bb1b-4ba5-8bb3-eee54d9e6440",{"category":1345},{"used":25,"locale":205},[1351],{"id":1345,"title":1299,"slug":205,"route":1352,"fallback":1354},{"path":1347,"query":1353},{"category":1345},{"used":25,"locale":205},{"minutes":1356,"label":1357},8,"~ 8 min read",{"iso":1359,"display":1360},"2026-11-12","12\u002F11\u002F2026",{"meta_title":1362,"meta_description":1363,"image":1364},"What Is WooCommerce and When to Choose It for E-commerce?","What is WooCommerce and when should you choose it for an online store? We explain its features, integrations and when a custom Laravel solution fits better.",{"id":1365,"type":155,"locale":22,"fallback":1366,"image":1367,"derivatives":1394},"ed39ca39-1229-4149-9952-c3f8806ec906",{"used":25,"locale":205},{"url":1368,"filename":1369,"alt":1370,"title":1370,"caption":1370,"width":1371,"height":1372,"derivatives":1373},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fwoocommerce-e-commerce-development.webp?v=c2d374785418b81a","woocommerce-e-commerce-development.webp","WooCommerce e-commerce development",1672,941,{"card":1374,"mobile":1378,"original":1382,"tablet":1386,"thumb":1390},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fwoocommerce-e-commerce-development-card.webp?v=baaf6b957b1def51","woocommerce-e-commerce-development-card.webp",28134,{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fwoocommerce-e-commerce-development-mobile.webp?v=9f2cf17d2bf54544","woocommerce-e-commerce-development-mobile.webp",18062,{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fwoocommerce-e-commerce-development-original.webp?v=c2d374785418b81a","woocommerce-e-commerce-development-original.webp",103998,{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fwoocommerce-e-commerce-development-tablet.webp?v=741bd9a3448966f6","woocommerce-e-commerce-development-tablet.webp",45448,{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fwoocommerce-e-commerce-development-thumb.webp?v=ee551441bbfd4a70","woocommerce-e-commerce-development-thumb.webp",11530,{"card":1395,"mobile":1396,"original":1397,"tablet":1398,"thumb":1399},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is WooCommerce in E-commerce Development?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F\",\n            \"name\": \"What Is WooCommerce and When to Choose It for E-commerce?\",\n            \"description\": \"What is WooCommerce and when should you choose it for an online store? We explain its features, integrations and when a custom Laravel solution fits better.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-12T08:58:45+00:00\",\n            \"dateModified\": \"2026-11-12T08:58:45+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F#article\",\n            \"headline\": \"What Is WooCommerce in E-commerce Development?\",\n            \"name\": \"What Is WooCommerce in E-commerce Development?\",\n            \"description\": \"What is WooCommerce and when should you choose it for an online store? We explain its features, integrations and when a custom Laravel solution fits better.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-woocommerce\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fwoocommerce-e-commerce-development.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fwhen-to-choose-woocommerce-or-laravel.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"E-commerce\"\n            ],\n            \"keywords\": \"E-commerce\",\n            \"articleBody\": \"Updated: 12 November 2026 WooCommerce is an open-source e-commerce platform that runs on WordPress and provides the core functionality of an online store - products, cart, checkout, order management, payments and delivery. In e-commerce development, WooCommerce lets you use a ready-made e-commerce foundation without programming the whole system from scratch. It is particularly well suited to projects that need to combine: online store + content + payments + delivery + integrations + custom functionality But WooCommerce is not automatically the best solution for every project. If e-commerce becomes just one feature in a much broader system with complex business logic, specific data flows or non-standard user processes, a custom-built solution, for example one based on Laravel, may be a better fit. What does WooCommerce bring to online store development? WooCommerce provides a ready-made e-commerce model. It includes, for example: products and categories; product variants; prices and promotions; stock levels; cart; checkout; customer accounts; orders; tax configuration; delivery; payment integrations. This means you don't have to program the standard process from scratch: product → cart → checkout → payment → order Development resources can be spent on what is specific to the particular company: UX\u002FUI customisation; custom features; integrations; automation; content structure; adapting business processes. That is why, in many projects, WooCommerce is not simply a \\\"ready-made online store\\\" but a technical foundation that is tailored to a specific business. WooCommerce is not just a ready-made theme A WooCommerce project can be built at very different levels. In one case, it may be: ready-made theme + a few plugins + standard checkout In another: custom UX\u002FUI design + WooCommerce + ERP + CRM + payment and delivery APIs + custom business logic In both cases the platform is WooCommerce, but the quality and complexity of the final solution can be completely different. That is why the phrase: \\\"the website is built on WooCommerce\\\" says little about the quality of the project on its own. What matters is how the platform is built and adapted to the company's processes. When is WooCommerce a good fit? WooCommerce is often a good choice when the project is still centred on a clear e-commerce process, for example: product → price → cart or quote → order → payment → delivery and it needs additional features. When content and SEO matter If your SEO strategy relies on a broad content ecosystem, WordPress and WooCommerce are often a convenient foundation, because one environment lets you manage: products; categories; service pages; a blog; a glossary; buying guides; SEO landing pages. The advantage here is not that WooCommerce automatically \\\"ranks better\\\". The advantage is the flexibility of WordPress content architecture. When you need payment, delivery and business system integrations WooCommerce can be connected to: payment service providers; parcel lockers and couriers; ERP; CRM; warehouse systems; accounting; other APIs. For example: ERP → product prices warehouse → stock levels WooCommerce → order → ERP new customer → CRM Many common needs have ready-made solutions, while specific integrations can be developed individually. When you need B2B\u002FB2C functionality WooCommerce can also be adapted to business customer processes. For example: customer groups; individual prices; volume discounts; B2B accounts; prices for logged-in customers only; quote requests; different payment terms. B2B functionality in itself is not a reason to switch to a custom platform. If the process is still essentially: product → price → order → payment or quote WooCommerce can be an entirely justified solution. Read more about choosing a platform, payments, delivery and integrations in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}. When is WooCommerce no longer enough? The most important criterion is not the number of products or orders. The more important question is: is the project still centred on an online store, or has e-commerce become just one feature in a much broader business system? A custom solution, for example Laravel, may be more justified if you need: complex individual price calculations; non-standard order lifecycles; specific user roles and permissions; multi-vendor marketplace logic; complex approval processes; heavy data processing from several systems; a customer or partner platform where e-commerce is only one part. In that case, trying to fit everything into the WooCommerce model can create more complications than benefits. WooCommerce or a custom Laravel solution? WooCommerce is often a good fit if A custom\u002FLaravel solution may be a better fit if The core is a classic e-commerce process E-commerce is only one part of a larger system You need a product catalogue and checkout The buying process differs significantly from a standard checkout WordPress content architecture matters Custom business logic is at the centre of the system You need standard payment and delivery integrations You need very specific data flows You need ERP\u002FCRM integrations There are complex multi-system processes You need manageable B2B features You need specific roles and approvals Much of the functionality can rely on a ready-made e-commerce model The standard e-commerce model starts to limit the system Laravel is not a \\\"more powerful version\\\" of WooCommerce. They are different starting points. WooCommerce starts with a ready-made e-commerce system that is adapted to the business. Laravel starts with a web application framework on which the required system is built individually. Does a large online store automatically mean WooCommerce won't work? No. The number of products or orders alone is not a sufficient criterion. In new installations, WooCommerce uses High-Performance Order Storage (HPOS) by default, where order data is stored in dedicated database tables. That is why the old argument: \\\"WooCommerc...\",\n            \"wordCount\": 892,\n            \"timeRequired\": \"PT8M\",\n            \"datePublished\": \"2026-11-12T08:58:45+00:00\",\n            \"dateModified\": \"2026-11-12T08:58:45+00:00\"\n        }\n    ]\n}",{"hero":1402,"sections":1406},{"text":1403,"image":1404},"\u003Cp>\u003Ci>Updated: 12 November 2026\u003C\u002Fi>\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce is an open-source e-commerce platform that runs on WordPress and provides the core functionality of an online store - products, cart, checkout, order management, payments and delivery.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In e-commerce development, WooCommerce lets you use a ready-made e-commerce foundation without programming the whole system from scratch.\u003C\u002Fp>\u003Cp>It is particularly well suited to projects that need to combine:\u003C\u002Fp>\u003Cp>\u003Cstrong>online store + content + payments + delivery + integrations + custom functionality\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But WooCommerce is not automatically the best solution for every project.\u003C\u002Fp>\u003Cp>If e-commerce becomes just one feature in a much broader system with complex business logic, specific data flows or non-standard user processes, a custom-built solution, for example one based on Laravel, may be a better fit.\u003C\u002Fp>",{"type":622,"id":1365,"filename":1369,"url":1405,"mime_type":565,"width":1371,"height":1372,"size":1385},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fed39ca39-1229-4149-9952-c3f8806ec906\u002Ftranslations\u002Fen\u002Fwoocommerce-e-commerce-development.webp",[1407,1410,1413,1416,1419,1427,1430,1433,1436,1439,1442,1445],{"heading_h2":1408,"text":1409,"image":205},"What does WooCommerce bring to online store development?","\u003Cp>WooCommerce provides a ready-made e-commerce model.\u003C\u002Fp>\u003Cp>It includes, for example:\u003C\u002Fp>\u003Cul>\u003Cli>products and categories;\u003C\u002Fli>\u003Cli>product variants;\u003C\u002Fli>\u003Cli>prices and promotions;\u003C\u002Fli>\u003Cli>stock levels;\u003C\u002Fli>\u003Cli>cart;\u003C\u002Fli>\u003Cli>checkout;\u003C\u002Fli>\u003Cli>customer accounts;\u003C\u002Fli>\u003Cli>orders;\u003C\u002Fli>\u003Cli>tax configuration;\u003C\u002Fli>\u003Cli>delivery;\u003C\u002Fli>\u003Cli>payment integrations.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This means you don't have to program the standard process from scratch:\u003C\u002Fp>\u003Cp>\u003Cstrong>product → cart → checkout → payment → order\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Development resources can be spent on what is specific to the particular company:\u003C\u002Fp>\u003Cul>\u003Cli>UX\u002FUI customisation;\u003C\u002Fli>\u003Cli>custom features;\u003C\u002Fli>\u003Cli>integrations;\u003C\u002Fli>\u003Cli>automation;\u003C\u002Fli>\u003Cli>content structure;\u003C\u002Fli>\u003Cli>adapting business processes.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why, in many projects, WooCommerce is not simply a "ready-made online store" but \u003Cstrong>a technical foundation that is tailored to a specific business\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1411,"text":1412,"image":205},"WooCommerce is not just a ready-made theme","\u003Cp>A WooCommerce project can be built at very different levels.\u003C\u002Fp>\u003Cp>In one case, it may be:\u003C\u002Fp>\u003Cp>\u003Cstrong>ready-made theme + a few plugins + standard checkout\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In another:\u003C\u002Fp>\u003Cp>\u003Cstrong>custom UX\u002FUI design + WooCommerce + ERP + CRM + payment and delivery APIs + custom business logic\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In both cases the platform is WooCommerce, but the quality and complexity of the final solution can be completely different.\u003C\u002Fp>\u003Cp>That is why the phrase:\u003C\u002Fp>\u003Cp>\u003Cstrong>"the website is built on WooCommerce"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>says little about the quality of the project on its own.\u003C\u002Fp>\u003Cp>What matters is \u003Cstrong>how the platform is built and adapted to the company's processes\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1414,"text":1415,"image":205},"When is WooCommerce a good fit?","\u003Cp>WooCommerce is often a good choice when the project is still centred on a clear e-commerce process, for example:\u003C\u002Fp>\u003Cp>\u003Cstrong>product → price → cart or quote → order → payment → delivery\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>and it needs additional features.\u003C\u002Fp>\u003Ch3>When content and SEO matter\u003C\u002Fh3>\u003Cp>If your SEO strategy relies on a broad content ecosystem, WordPress and WooCommerce are often a convenient foundation, because one environment lets you manage:\u003C\u002Fp>\u003Cul>\u003Cli>products;\u003C\u002Fli>\u003Cli>categories;\u003C\u002Fli>\u003Cli>service pages;\u003C\u002Fli>\u003Cli>a blog;\u003C\u002Fli>\u003Cli>a glossary;\u003C\u002Fli>\u003Cli>buying guides;\u003C\u002Fli>\u003Cli>SEO landing pages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The advantage here is not that WooCommerce automatically "ranks better".\u003C\u002Fp>\u003Cp>The advantage is \u003Cstrong>the flexibility of WordPress content architecture\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>When you need payment, delivery and business system integrations\u003C\u002Fh3>\u003Cp>WooCommerce can be connected to:\u003C\u002Fp>\u003Cul>\u003Cli>payment service providers;\u003C\u002Fli>\u003Cli>parcel lockers and couriers;\u003C\u002Fli>\u003Cli>ERP;\u003C\u002Fli>\u003Cli>CRM;\u003C\u002Fli>\u003Cli>warehouse systems;\u003C\u002Fli>\u003Cli>accounting;\u003C\u002Fli>\u003Cli>other APIs.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>ERP → product prices\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>warehouse → stock levels\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce → order → ERP\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>new customer → CRM\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Many common needs have ready-made solutions, while specific integrations can be developed individually.\u003C\u002Fp>\u003Ch3>When you need B2B\u002FB2C functionality\u003C\u002Fh3>\u003Cp>WooCommerce can also be adapted to business customer processes.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>customer groups;\u003C\u002Fli>\u003Cli>individual prices;\u003C\u002Fli>\u003Cli>volume discounts;\u003C\u002Fli>\u003Cli>B2B accounts;\u003C\u002Fli>\u003Cli>prices for logged-in customers only;\u003C\u002Fli>\u003Cli>quote requests;\u003C\u002Fli>\u003Cli>different payment terms.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>B2B functionality in itself is not a reason to switch to a custom platform.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If the process is still essentially:\u003C\u002Fp>\u003Cp>\u003Cstrong>product → price → order → payment or quote\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>WooCommerce can be an entirely justified solution.\u003C\u002Fp>\u003Cp>Read more about choosing a platform, payments, delivery and integrations in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}.\u003C\u002Fp>",{"heading_h2":1417,"text":1418,"image":205},"When is WooCommerce no longer enough?","\u003Cp>The most important criterion is not the number of products or orders.\u003C\u002Fp>\u003Cp>The more important question is:\u003C\u002Fp>\u003Cp>\u003Cstrong>is the project still centred on an online store, or has e-commerce become just one feature in a much broader business system?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A custom solution, for example Laravel, may be more justified if you need:\u003C\u002Fp>\u003Cul>\u003Cli>complex individual price calculations;\u003C\u002Fli>\u003Cli>non-standard order lifecycles;\u003C\u002Fli>\u003Cli>specific user roles and permissions;\u003C\u002Fli>\u003Cli>multi-vendor marketplace logic;\u003C\u002Fli>\u003Cli>complex approval processes;\u003C\u002Fli>\u003Cli>heavy data processing from several systems;\u003C\u002Fli>\u003Cli>a customer or partner platform where e-commerce is only one part.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In that case, trying to fit everything into the WooCommerce model can create more complications than benefits.\u003C\u002Fp>",{"heading_h2":1420,"text":1421,"image":1422},"WooCommerce or a custom Laravel solution?","\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>WooCommerce is often a good fit if\u003C\u002Fth>\u003Cth>A custom\u002FLaravel solution may be a better fit if\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>The core is a classic e-commerce process\u003C\u002Ftd>\u003Ctd>E-commerce is only one part of a larger system\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need a product catalogue and checkout\u003C\u002Ftd>\u003Ctd>The buying process differs significantly from a standard checkout\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>WordPress content architecture matters\u003C\u002Ftd>\u003Ctd>Custom business logic is at the centre of the system\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need standard payment and delivery integrations\u003C\u002Ftd>\u003Ctd>You need very specific data flows\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need ERP\u002FCRM integrations\u003C\u002Ftd>\u003Ctd>There are complex multi-system processes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need manageable B2B features\u003C\u002Ftd>\u003Ctd>You need specific roles and approvals\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Much of the functionality can rely on a ready-made e-commerce model\u003C\u002Ftd>\u003Ctd>The standard e-commerce model starts to limit the system\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>\u003Cstrong>Laravel is not a "more powerful version" of WooCommerce.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>They are different starting points.\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce starts with a ready-made e-commerce system that is adapted to the business.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>Laravel starts with a web application framework on which the required system is built individually.\u003C\u002Fstrong>\u003C\u002Fp>",{"type":622,"id":1423,"filename":1424,"url":1425,"mime_type":565,"width":626,"height":627,"size":1426},"081927fe-fa61-4416-a283-7ae36c011c5d","when-to-choose-woocommerce-or-laravel.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fwhen-to-choose-woocommerce-or-laravel.webp",71248,{"heading_h2":1428,"text":1429,"image":205},"Does a large online store automatically mean WooCommerce won't work?","\u003Cp>No.\u003C\u002Fp>\u003Cp>The number of products or orders alone is not a sufficient criterion.\u003C\u002Fp>\u003Cp>In new installations, WooCommerce uses \u003Cstrong>High-Performance Order Storage (HPOS)\u003C\u002Fstrong> by default, where order data is stored in dedicated database tables.\u003C\u002Fp>\u003Cp>That is why the old argument:\u003C\u002Fp>\u003Cp>\u003Cstrong>"WooCommerce stores all orders as WordPress posts, so it can't scale"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>is no longer accurate as a universal statement.\u003C\u002Fp>\u003Cp>The configuration of existing stores may differ, and performance will still depend on:\u003C\u002Fp>\u003Cul>\u003Cli>hosting;\u003C\u002Fli>\u003Cli>the database;\u003C\u002Fli>\u003Cli>product structure;\u003C\u002Fli>\u003Cli>integrations;\u003C\u002Fli>\u003Cli>plugins;\u003C\u002Fli>\u003Cli>the quality of custom code;\u003C\u002Fli>\u003Cli>caching;\u003C\u002Fli>\u003Cli>data volume;\u003C\u002Fli>\u003Cli>order flow.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A custom-built Laravel solution will not automatically be faster or more scalable just because it is custom either.\u003C\u002Fp>\u003Cp>The technology should be chosen based on the system's requirements.\u003C\u002Fp>",{"heading_h2":1431,"text":1432,"image":205},"WooCommerce or Shopify?","\u003Cp>WooCommerce is not the only ready-made e-commerce platform.\u003C\u002Fp>\u003Cp>Shopify takes a different approach - a SaaS environment where the platform itself manages the infrastructure and much of the technical maintenance.\u003C\u002Fp>\u003Cp>In simple terms:\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce\u003C\u002Fstrong>\u003Cbr \u002F>→ more technical control and WordPress flexibility\u003C\u002Fp>\u003Cp>\u003Cstrong>Shopify\u003C\u002Fstrong>\u003Cbr \u002F>→ a more standardised SaaS environment and less infrastructure maintenance\u003C\u002Fp>\u003Cp>Both platforms can be suitable for the Latvian market.\u003C\u002Fp>\u003Cp>We compare them in more detail in {WooCommerce or Shopify: which is better for the Latvian market?{\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F}}.\u003C\u002Fp>",{"heading_h2":1434,"text":1435,"image":205},"How much does a WooCommerce solution cost?","\u003Cp>WooCommerce's core software is open source.\u003C\u002Fp>\u003Cp>However:\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce being open source ≠ a professional online store is free.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Costs may include:\u003C\u002Fp>\u003Cul>\u003Cli>UX\u002FUI design;\u003C\u002Fli>\u003Cli>development;\u003C\u002Fli>\u003Cli>hosting;\u003C\u002Fli>\u003Cli>paid extensions;\u003C\u002Fli>\u003Cli>integrations;\u003C\u002Fli>\u003Cli>data migration;\u003C\u002Fli>\u003Cli>testing;\u003C\u002Fli>\u003Cli>technical maintenance.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why the platform should not be compared on licence price alone.\u003C\u002Fp>\u003Cp>You need to look at:\u003C\u002Fp>\u003Cp>\u003Cstrong>development + recurring costs + maintenance + future customisation costs\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1437,"text":1438,"image":205},"Does WooCommerce need technical maintenance?","\u003Cp>Yes.\u003C\u002Fp>\u003Cp>In a WooCommerce environment, you need to maintain:\u003C\u002Fp>\u003Cul>\u003Cli>WordPress;\u003C\u002Fli>\u003Cli>WooCommerce;\u003C\u002Fli>\u003Cli>plugins;\u003C\u002Fli>\u003Cli>the theme or custom code;\u003C\u002Fli>\u003Cli>hosting;\u003C\u002Fli>\u003Cli>the database;\u003C\u002Fli>\u003Cli>backups;\u003C\u002Fli>\u003Cli>security.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This is the other side of having more technical control.\u003C\u002Fp>\u003Cp>The company gains more freedom, but someone has to take responsibility for the technical environment.\u003C\u002Fp>",{"heading_h2":1440,"text":1441,"image":205},"When would Brandsite choose WooCommerce?","\u003Cp>We would choose WooCommerce when \u003Cstrong>a ready-made e-commerce foundation solves most of the project's needs\u003C\u002Fstrong>, while specific features can be added in a controlled way.\u003C\u002Fp>\u003Cp>We would consider a custom solution when most of the essential system logic would have to be built individually around WooCommerce anyway.\u003C\u002Fp>\u003Cp>So the key question is not:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Is WooCommerce powerful enough?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Is this system still fundamentally e-commerce?"\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1443,"text":1444,"image":205},"Frequently asked questions","\u003Ch3>What is WooCommerce?\u003C\u002Fh3>\u003Cp>WooCommerce is an open-source e-commerce platform for WordPress that lets you manage products, orders, checkout, payments and other online store functions.\u003C\u002Fp>\u003Ch3>Is WooCommerce suitable for a professional online store?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>WooCommerce can be used for both simple and heavily customised e-commerce projects.\u003C\u002Fp>\u003Cp>The solution's architecture, development quality and maintenance matter more than the platform's name.\u003C\u002Fp>\u003Ch3>Is WooCommerce free?\u003C\u002Fh3>\u003Cp>WooCommerce's core software is open source, but building a professional online store is not free.\u003C\u002Fp>\u003Cp>You need to budget for development, hosting, maintenance, integrations and any extensions you need.\u003C\u002Fp>\u003Ch3>Can WooCommerce be integrated with ERP and CRM?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>WooCommerce offers an API and other integration mechanisms that let you connect the store to ERP, CRM, warehouse, accounting and other business systems.\u003C\u002Fp>\u003Ch3>When should you choose Laravel instead of WooCommerce?\u003C\u002Fh3>\u003Cp>Laravel may be a better fit when the project is centred on a non-standard business system rather than a classic online store, and most of the essential functionality would have to be built individually.\u003C\u002Fp>",{"heading_h2":1446,"text":1447,"image":205},"Summary","\u003Cp>\u003Cstrong>WooCommerce is a ready-made and highly customisable e-commerce foundation on WordPress.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It is a good fit when most of the required process still follows the e-commerce model and only the specific business needs have to be developed individually.\u003C\u002Fp>\u003Cp>However, if \u003Cstrong>custom business logic becomes the centre of the system and e-commerce is just one of its functions\u003C\u002Fstrong>, a custom solution may be a better fit.\u003C\u002Fp>\u003Cp>That is why the choice should not be based on the size of the store alone.\u003C\u002Fp>\u003Cp>The most important question is:\u003C\u002Fp>\u003Cp>\u003Cstrong>is this system still fundamentally e-commerce?\u003C\u002Fstrong>\u003C\u002Fp>",{"card_image":205,"hero_image":1449},{"id":1365,"type":155,"locale":22,"fallback":1450,"image":1451,"derivatives":1458},{"used":25,"locale":205},{"url":1368,"filename":1369,"alt":1370,"title":1370,"caption":1370,"width":1371,"height":1372,"derivatives":1452},{"card":1453,"mobile":1454,"original":1455,"tablet":1456,"thumb":1457},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},{"card":1459,"mobile":1460,"original":1461,"tablet":1462,"thumb":1463},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},"2026-11-12T08:58:45+00:00",{"featured_image":1466,"hero":1481,"attributes":1497,"table_of_contents":1505,"sections":1529},{"id":1365,"type":155,"locale":22,"fallback":1467,"image":1468,"derivatives":1475},{"used":25,"locale":205},{"url":1368,"filename":1369,"alt":1370,"title":1370,"caption":1370,"width":1371,"height":1372,"derivatives":1469},{"card":1470,"mobile":1471,"original":1472,"tablet":1473,"thumb":1474},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},{"card":1476,"mobile":1477,"original":1478,"tablet":1479,"thumb":1480},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},{"text":1403,"image":1482},{"id":1365,"type":155,"locale":22,"fallback":1483,"image":1484,"derivatives":1491},{"used":25,"locale":205},{"url":1368,"filename":1369,"alt":1370,"title":1370,"caption":1370,"width":1371,"height":1372,"derivatives":1485},{"card":1486,"mobile":1487,"original":1488,"tablet":1489,"thumb":1490},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},{"card":1492,"mobile":1493,"original":1494,"tablet":1495,"thumb":1496},{"label":561,"target_width":562,"url":1375,"filename":1376,"mime_type":565,"width":562,"height":634,"size":1377},{"label":569,"target_width":570,"url":1379,"filename":1380,"mime_type":565,"width":570,"height":639,"size":1381},{"label":576,"target_width":205,"url":1383,"filename":1384,"mime_type":565,"width":1371,"height":1372,"size":1385},{"label":581,"target_width":582,"url":1387,"filename":1388,"mime_type":565,"width":582,"height":648,"size":1389},{"label":588,"target_width":589,"url":1391,"filename":1392,"mime_type":565,"width":589,"height":653,"size":1393},{"categories":1498,"read_time":1503,"published_date":1504},[1499],{"id":1345,"title":1299,"slug":205,"route":1500,"fallback":1502},{"path":1347,"query":1501},{"category":1345},{"used":25,"locale":205},{"minutes":1356,"label":1357},{"iso":1359,"display":1360},[1506,1508,1510,1512,1514,1516,1518,1520,1522,1524,1526,1528],{"id":1507,"title":1408},"what-does-woocommerce-bring-to-online-store-development",{"id":1509,"title":1411},"woocommerce-is-not-just-a-ready-made-theme",{"id":1511,"title":1414},"when-is-woocommerce-a-good-fit",{"id":1513,"title":1417},"when-is-woocommerce-no-longer-enough",{"id":1515,"title":1420},"woocommerce-or-a-custom-laravel-solution",{"id":1517,"title":1428},"does-a-large-online-store-automatically-mean-woocommerce-wont-work",{"id":1519,"title":1431},"woocommerce-or-shopify",{"id":1521,"title":1434},"how-much-does-a-woocommerce-solution-cost",{"id":1523,"title":1437},"does-woocommerce-need-technical-maintenance",{"id":1525,"title":1440},"when-would-brandsite-choose-woocommerce",{"id":1527,"title":1443},"frequently-asked-questions",{"id":159,"title":1446},[1530,1531,1532,1533,1534,1566,1567,1568,1569,1570,1571,1572],{"id":1507,"heading_h2":1408,"text":1409,"image":205},{"id":1509,"heading_h2":1411,"text":1412,"image":205},{"id":1511,"heading_h2":1414,"text":1415,"image":205},{"id":1513,"heading_h2":1417,"text":1418,"image":205},{"id":1515,"heading_h2":1420,"text":1421,"image":1535},{"id":1423,"type":155,"locale":22,"fallback":1536,"image":1537,"derivatives":1560},{"used":25,"locale":205},{"url":1538,"filename":1424,"alt":1539,"title":1539,"caption":1539,"width":626,"height":627,"derivatives":1540},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fwhen-to-choose-woocommerce-or-laravel.webp?v=4a57df208f047aa8","When to choose WooCommerce or Laravel",{"card":1541,"mobile":1545,"original":1549,"tablet":1552,"thumb":1556},{"label":561,"target_width":562,"url":1542,"filename":1543,"mime_type":565,"width":562,"height":634,"size":1544},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fwhen-to-choose-woocommerce-or-laravel-card.webp?v=58ccdb03b46a6678","when-to-choose-woocommerce-or-laravel-card.webp",17572,{"label":569,"target_width":570,"url":1546,"filename":1547,"mime_type":565,"width":570,"height":639,"size":1548},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fwhen-to-choose-woocommerce-or-laravel-mobile.webp?v=2e88cfea285f0819","when-to-choose-woocommerce-or-laravel-mobile.webp",10606,{"label":576,"target_width":205,"url":1550,"filename":1551,"mime_type":565,"width":626,"height":627,"size":1426},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fwhen-to-choose-woocommerce-or-laravel-original.webp?v=4a57df208f047aa8","when-to-choose-woocommerce-or-laravel-original.webp",{"label":581,"target_width":582,"url":1553,"filename":1554,"mime_type":565,"width":582,"height":648,"size":1555},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fwhen-to-choose-woocommerce-or-laravel-tablet.webp?v=c109cd33c4255586","when-to-choose-woocommerce-or-laravel-tablet.webp",30344,{"label":588,"target_width":589,"url":1557,"filename":1558,"mime_type":565,"width":589,"height":653,"size":1559},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F081927fe-fa61-4416-a283-7ae36c011c5d\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fwhen-to-choose-woocommerce-or-laravel-thumb.webp?v=31c85d825999cc02","when-to-choose-woocommerce-or-laravel-thumb.webp",6748,{"card":1561,"mobile":1562,"original":1563,"tablet":1564,"thumb":1565},{"label":561,"target_width":562,"url":1542,"filename":1543,"mime_type":565,"width":562,"height":634,"size":1544},{"label":569,"target_width":570,"url":1546,"filename":1547,"mime_type":565,"width":570,"height":639,"size":1548},{"label":576,"target_width":205,"url":1550,"filename":1551,"mime_type":565,"width":626,"height":627,"size":1426},{"label":581,"target_width":582,"url":1553,"filename":1554,"mime_type":565,"width":582,"height":648,"size":1555},{"label":588,"target_width":589,"url":1557,"filename":1558,"mime_type":565,"width":589,"height":653,"size":1559},{"id":1517,"heading_h2":1428,"text":1429,"image":205},{"id":1519,"heading_h2":1431,"text":1432,"image":205},{"id":1521,"heading_h2":1434,"text":1435,"image":205},{"id":1523,"heading_h2":1437,"text":1438,"image":205},{"id":1525,"heading_h2":1440,"text":1441,"image":205},{"id":1527,"heading_h2":1443,"text":1444,"image":205},{"id":159,"heading_h2":1446,"text":1447,"image":205},[1574,1631,1683,1730],{"id":1575,"route":1576,"title":1579,"summary":205,"categories":1580,"read_time":1592,"published_date":1595,"published_at":1596,"image":1597,"cta_label":205},"f7e20888-8baf-496f-99cc-7e395295168a",{"slug":1577,"path":1578},"ecommerce-seo","\u002Fblog\u002Fecommerce-seo","E-commerce SEO: A Practical Guide",[1581,1585],{"id":1345,"title":1299,"slug":205,"route":1582,"fallback":1584},{"path":1347,"query":1583},{"category":1345},{"used":25,"locale":205},{"id":1586,"title":1587,"slug":205,"route":1588,"fallback":1591},"d2f26dbf-f29b-4960-9a07-dfaf65717b06","SEO & AI",{"path":1589,"query":1590},"\u002Fblog?category=d2f26dbf-f29b-4960-9a07-dfaf65717b06",{"category":1586},{"used":25,"locale":205},{"minutes":1593,"label":1594},17,"~ 17 min read",{"iso":1359,"display":1360},"2026-11-12T08:22:38+00:00",{"id":1598,"type":155,"locale":22,"fallback":1599,"image":1600,"derivatives":1625},"c1e9948f-81cb-4147-bbd5-c8fe48a53242",{"used":25,"locale":205},{"url":1601,"filename":1602,"alt":1603,"title":1603,"caption":1603,"width":1371,"height":1372,"derivatives":1604},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fonline-store-seo-structure.webp?v=f04433ca44bd41d9","online-store-seo-structure.webp","Online store SEO structure",{"card":1605,"mobile":1609,"original":1613,"tablet":1617,"thumb":1621},{"label":561,"target_width":562,"url":1606,"filename":1607,"mime_type":565,"width":562,"height":634,"size":1608},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fonline-store-seo-structure-card.webp?v=e63bcca8b04e0a6e","online-store-seo-structure-card.webp",23112,{"label":569,"target_width":570,"url":1610,"filename":1611,"mime_type":565,"width":570,"height":639,"size":1612},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fonline-store-seo-structure-mobile.webp?v=134f55f1dbf1f4b3","online-store-seo-structure-mobile.webp",15598,{"label":576,"target_width":205,"url":1614,"filename":1615,"mime_type":565,"width":1371,"height":1372,"size":1616},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fonline-store-seo-structure-original.webp?v=f04433ca44bd41d9","online-store-seo-structure-original.webp",95106,{"label":581,"target_width":582,"url":1618,"filename":1619,"mime_type":565,"width":582,"height":648,"size":1620},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fonline-store-seo-structure-tablet.webp?v=773b3642414e8e93","online-store-seo-structure-tablet.webp",38802,{"label":588,"target_width":589,"url":1622,"filename":1623,"mime_type":565,"width":589,"height":653,"size":1624},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fonline-store-seo-structure-thumb.webp?v=c6b2bf7f26d26d18","online-store-seo-structure-thumb.webp",10534,{"card":1626,"mobile":1627,"original":1628,"tablet":1629,"thumb":1630},{"label":561,"target_width":562,"url":1606,"filename":1607,"mime_type":565,"width":562,"height":634,"size":1608},{"label":569,"target_width":570,"url":1610,"filename":1611,"mime_type":565,"width":570,"height":639,"size":1612},{"label":576,"target_width":205,"url":1614,"filename":1615,"mime_type":565,"width":1371,"height":1372,"size":1616},{"label":581,"target_width":582,"url":1618,"filename":1619,"mime_type":565,"width":582,"height":648,"size":1620},{"label":588,"target_width":589,"url":1622,"filename":1623,"mime_type":565,"width":589,"height":653,"size":1624},{"id":1632,"route":1633,"title":1636,"summary":205,"categories":1637,"read_time":1642,"published_date":1645,"published_at":1648,"image":1649,"cta_label":205},"6eca3477-5d7a-40f3-805c-905e197aede4",{"slug":1634,"path":1635},"what-is-conversion-rate-optimisation","\u002Fblog\u002Fwhat-is-conversion-rate-optimisation","What Is Conversion Rate Optimisation (CRO)?",[1638],{"id":1345,"title":1299,"slug":205,"route":1639,"fallback":1641},{"path":1347,"query":1640},{"category":1345},{"used":25,"locale":205},{"minutes":1643,"label":1644},9,"~ 9 min read",{"iso":1646,"display":1647},"2026-11-10","10\u002F11\u002F2026","2026-11-10T07:28:16+00:00",{"id":1650,"type":155,"locale":22,"fallback":1651,"image":1652,"derivatives":1677},"9f18f47b-1688-4b8c-b9a8-def5bd510c80",{"used":25,"locale":205},{"url":1653,"filename":1654,"alt":1655,"title":1655,"caption":1655,"width":1371,"height":1372,"derivatives":1656},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fconversion-optimisation-and-user-journey.webp?v=f70b079f7967e1c0","conversion-optimisation-and-user-journey.webp","Conversion optimisation and user journey",{"card":1657,"mobile":1661,"original":1665,"tablet":1669,"thumb":1673},{"label":561,"target_width":562,"url":1658,"filename":1659,"mime_type":565,"width":562,"height":634,"size":1660},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fconversion-optimisation-and-user-journey-card.webp?v=85cd997516fe69a8","conversion-optimisation-and-user-journey-card.webp",23758,{"label":569,"target_width":570,"url":1662,"filename":1663,"mime_type":565,"width":570,"height":639,"size":1664},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fconversion-optimisation-and-user-journey-mobile.webp?v=c611091414486091","conversion-optimisation-and-user-journey-mobile.webp",14956,{"label":576,"target_width":205,"url":1666,"filename":1667,"mime_type":565,"width":1371,"height":1372,"size":1668},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fconversion-optimisation-and-user-journey-original.webp?v=f70b079f7967e1c0","conversion-optimisation-and-user-journey-original.webp",119684,{"label":581,"target_width":582,"url":1670,"filename":1671,"mime_type":565,"width":582,"height":648,"size":1672},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fconversion-optimisation-and-user-journey-tablet.webp?v=0b2c9ce81998e438","conversion-optimisation-and-user-journey-tablet.webp",41762,{"label":588,"target_width":589,"url":1674,"filename":1675,"mime_type":565,"width":589,"height":653,"size":1676},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fconversion-optimisation-and-user-journey-thumb.webp?v=eef57d29398ed38c","conversion-optimisation-and-user-journey-thumb.webp",9668,{"card":1678,"mobile":1679,"original":1680,"tablet":1681,"thumb":1682},{"label":561,"target_width":562,"url":1658,"filename":1659,"mime_type":565,"width":562,"height":634,"size":1660},{"label":569,"target_width":570,"url":1662,"filename":1663,"mime_type":565,"width":570,"height":639,"size":1664},{"label":576,"target_width":205,"url":1666,"filename":1667,"mime_type":565,"width":1371,"height":1372,"size":1668},{"label":581,"target_width":582,"url":1670,"filename":1671,"mime_type":565,"width":582,"height":648,"size":1672},{"label":588,"target_width":589,"url":1674,"filename":1675,"mime_type":565,"width":589,"height":653,"size":1676},{"id":1684,"route":1685,"title":1687,"summary":205,"categories":1688,"read_time":1693,"published_date":1694,"published_at":1695,"image":1696,"cta_label":205},"9427da10-63da-481f-8f99-12fa824bb094",{"slug":1519,"path":1686},"\u002Fblog\u002Fwoocommerce-or-shopify","WooCommerce or Shopify: Which Is Better for the Latvian Market?",[1689],{"id":1345,"title":1299,"slug":205,"route":1690,"fallback":1692},{"path":1347,"query":1691},{"category":1345},{"used":25,"locale":205},{"minutes":1356,"label":1357},{"iso":1646,"display":1647},"2026-11-10T07:02:54+00:00",{"id":1697,"type":155,"locale":22,"fallback":1698,"image":1699,"derivatives":1724},"14cf1036-70b2-4205-9880-b17e2d8e8dfa",{"used":25,"locale":205},{"url":1700,"filename":1701,"alt":1702,"title":1702,"caption":1702,"width":1371,"height":1372,"derivatives":1703},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market.webp?v=0642f9f566c312ef","woocommerce-and-shopify-comparison-for-the-latvian-market.webp","WooCommerce and Shopify comparison for the Latvian market",{"card":1704,"mobile":1708,"original":1712,"tablet":1716,"thumb":1720},{"label":561,"target_width":562,"url":1705,"filename":1706,"mime_type":565,"width":562,"height":634,"size":1707},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market-card.webp?v=789cf6e89f6750de","woocommerce-and-shopify-comparison-for-the-latvian-market-card.webp",25148,{"label":569,"target_width":570,"url":1709,"filename":1710,"mime_type":565,"width":570,"height":639,"size":1711},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market-mobile.webp?v=07baa0432717b4a9","woocommerce-and-shopify-comparison-for-the-latvian-market-mobile.webp",15304,{"label":576,"target_width":205,"url":1713,"filename":1714,"mime_type":565,"width":1371,"height":1372,"size":1715},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market-original.webp?v=0642f9f566c312ef","woocommerce-and-shopify-comparison-for-the-latvian-market-original.webp",132554,{"label":581,"target_width":582,"url":1717,"filename":1718,"mime_type":565,"width":582,"height":648,"size":1719},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market-tablet.webp?v=613321a504b653aa","woocommerce-and-shopify-comparison-for-the-latvian-market-tablet.webp",46282,{"label":588,"target_width":589,"url":1721,"filename":1722,"mime_type":565,"width":589,"height":653,"size":1723},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market-thumb.webp?v=a743ef5edf23004d","woocommerce-and-shopify-comparison-for-the-latvian-market-thumb.webp",9804,{"card":1725,"mobile":1726,"original":1727,"tablet":1728,"thumb":1729},{"label":561,"target_width":562,"url":1705,"filename":1706,"mime_type":565,"width":562,"height":634,"size":1707},{"label":569,"target_width":570,"url":1709,"filename":1710,"mime_type":565,"width":570,"height":639,"size":1711},{"label":576,"target_width":205,"url":1713,"filename":1714,"mime_type":565,"width":1371,"height":1372,"size":1715},{"label":581,"target_width":582,"url":1717,"filename":1718,"mime_type":565,"width":582,"height":648,"size":1719},{"label":588,"target_width":589,"url":1721,"filename":1722,"mime_type":565,"width":589,"height":653,"size":1723},{"id":1731,"route":1732,"title":1735,"summary":205,"categories":1736,"read_time":1741,"published_date":1742,"published_at":1743,"image":1744,"cta_label":205},"b654ab4b-0946-461b-8627-af40c33bc25e",{"slug":1733,"path":1734},"what-is-b2b-ecommerce","\u002Fblog\u002Fwhat-is-b2b-ecommerce","What Is B2B E-commerce?",[1737],{"id":1345,"title":1299,"slug":205,"route":1738,"fallback":1740},{"path":1347,"query":1739},{"category":1345},{"used":25,"locale":205},{"minutes":1356,"label":1357},{"iso":1646,"display":1647},"2026-11-10T06:04:20+00:00",{"id":1745,"type":155,"locale":22,"fallback":1746,"image":1747,"derivatives":1772},"af13528d-f883-4496-9db1-24b5d642ede7",{"used":25,"locale":205},{"url":1748,"filename":1749,"alt":1750,"title":1750,"caption":1750,"width":1371,"height":1372,"derivatives":1751},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fb2b-and-b2c-e-commerce-differences.webp?v=4afe0d4e50b44469","b2b-and-b2c-e-commerce-differences.webp","B2B and B2C E-commerce Differences",{"card":1752,"mobile":1756,"original":1760,"tablet":1764,"thumb":1768},{"label":561,"target_width":562,"url":1753,"filename":1754,"mime_type":565,"width":562,"height":634,"size":1755},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fb2b-and-b2c-e-commerce-differences-card.webp?v=c70cfeea8248e49d","b2b-and-b2c-e-commerce-differences-card.webp",27022,{"label":569,"target_width":570,"url":1757,"filename":1758,"mime_type":565,"width":570,"height":639,"size":1759},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fb2b-and-b2c-e-commerce-differences-mobile.webp?v=e215419d001066d4","b2b-and-b2c-e-commerce-differences-mobile.webp",16510,{"label":576,"target_width":205,"url":1761,"filename":1762,"mime_type":565,"width":1371,"height":1372,"size":1763},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fb2b-and-b2c-e-commerce-differences-original.webp?v=4afe0d4e50b44469","b2b-and-b2c-e-commerce-differences-original.webp",151436,{"label":581,"target_width":582,"url":1765,"filename":1766,"mime_type":565,"width":582,"height":648,"size":1767},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fb2b-and-b2c-e-commerce-differences-tablet.webp?v=ebbbc6dc86b82b92","b2b-and-b2c-e-commerce-differences-tablet.webp",49462,{"label":588,"target_width":589,"url":1769,"filename":1770,"mime_type":565,"width":589,"height":653,"size":1771},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fb2b-and-b2c-e-commerce-differences-thumb.webp?v=961b10c714b479d2","b2b-and-b2c-e-commerce-differences-thumb.webp",10330,{"card":1773,"mobile":1774,"original":1775,"tablet":1776,"thumb":1777},{"label":561,"target_width":562,"url":1753,"filename":1754,"mime_type":565,"width":562,"height":634,"size":1755},{"label":569,"target_width":570,"url":1757,"filename":1758,"mime_type":565,"width":570,"height":639,"size":1759},{"label":576,"target_width":205,"url":1761,"filename":1762,"mime_type":565,"width":1371,"height":1372,"size":1763},{"label":581,"target_width":582,"url":1765,"filename":1766,"mime_type":565,"width":582,"height":648,"size":1767},{"label":588,"target_width":589,"url":1769,"filename":1770,"mime_type":565,"width":589,"height":653,"size":1771},{"heading":1779,"text":1780,"button_text":1781,"read_article_text":1782,"route":1783,"articles":1784},"Latest articles","Brandsite blog and web industry insights.","View all","Read article",{"path":296,"query":205},[1785,1889,1983,2058],{"id":1575,"locale":22,"fallback":1786,"route":1787,"title":1579,"summary":205,"body":205,"cta_label":205,"categories":1788,"taxonomies":1797,"read_time":1806,"published_date":1807,"seo":1808,"schema":1825,"content":1826,"media":1873,"is_featured":25,"sort_order":231,"published_at":1596},{"used":25,"locale":205},{"slug":1577,"path":1578},[1789,1793],{"id":1345,"title":1299,"slug":205,"route":1790,"fallback":1792},{"path":1347,"query":1791},{"category":1345},{"used":25,"locale":205},{"id":1586,"title":1587,"slug":205,"route":1794,"fallback":1796},{"path":1589,"query":1795},{"category":1586},{"used":25,"locale":205},[1798,1802],{"id":1345,"title":1299,"slug":205,"route":1799,"fallback":1801},{"path":1347,"query":1800},{"category":1345},{"used":25,"locale":205},{"id":1586,"title":1587,"slug":205,"route":1803,"fallback":1805},{"path":1589,"query":1804},{"category":1586},{"used":25,"locale":205},{"minutes":1593,"label":1594},{"iso":1359,"display":1360},{"meta_title":1579,"meta_description":1809,"image":1810},"A practical e-commerce SEO guide: categories, product pages, filters, canonicals, Product schema, Merchant Center and technical SEO.",{"id":1598,"type":155,"locale":22,"fallback":1811,"image":1812,"derivatives":1819},{"used":25,"locale":205},{"url":1601,"filename":1602,"alt":1603,"title":1603,"caption":1603,"width":1371,"height":1372,"derivatives":1813},{"card":1814,"mobile":1815,"original":1816,"tablet":1817,"thumb":1818},{"label":561,"target_width":562,"url":1606,"filename":1607,"mime_type":565,"width":562,"height":634,"size":1608},{"label":569,"target_width":570,"url":1610,"filename":1611,"mime_type":565,"width":570,"height":639,"size":1612},{"label":576,"target_width":205,"url":1614,"filename":1615,"mime_type":565,"width":1371,"height":1372,"size":1616},{"label":581,"target_width":582,"url":1618,"filename":1619,"mime_type":565,"width":582,"height":648,"size":1620},{"label":588,"target_width":589,"url":1622,"filename":1623,"mime_type":565,"width":589,"height":653,"size":1624},{"card":1820,"mobile":1821,"original":1822,"tablet":1823,"thumb":1824},{"label":561,"target_width":562,"url":1606,"filename":1607,"mime_type":565,"width":562,"height":634,"size":1608},{"label":569,"target_width":570,"url":1610,"filename":1611,"mime_type":565,"width":570,"height":639,"size":1612},{"label":576,"target_width":205,"url":1614,"filename":1615,"mime_type":565,"width":1371,"height":1372,"size":1616},{"label":581,"target_width":582,"url":1618,"filename":1619,"mime_type":565,"width":582,"height":648,"size":1620},{"label":588,"target_width":589,"url":1622,"filename":1623,"mime_type":565,"width":589,"height":653,"size":1624},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"E-commerce SEO: A Practical Guide\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F\",\n            \"name\": \"E-commerce SEO: A Practical Guide\",\n            \"description\": \"A practical e-commerce SEO guide: categories, product pages, filters, canonicals, Product schema, Merchant Center and technical SEO.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-12T08:22:38+00:00\",\n            \"dateModified\": \"2026-11-12T08:22:38+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F#article\",\n            \"headline\": \"E-commerce SEO: A Practical Guide\",\n            \"name\": \"E-commerce SEO: A Practical Guide\",\n            \"description\": \"A practical e-commerce SEO guide: categories, product pages, filters, canonicals, Product schema, Merchant Center and technical SEO.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fecommerce-seo\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fonline-store-seo-structure.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0d978644-22f9-4515-90a7-ba7254916122\u002Ftranslations\u002Fen\u002Fonline-store-filters-and-seo-url-structure.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbaa4f7c7-282b-49b1-a9d5-889d9ba9ef35\u002Ftranslations\u002Fen\u002Fproduct-schema-and-google-merchant-center.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"E-commerce\",\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"E-commerce, SEO & AI\",\n            \"articleBody\": \"E-commerce SEO is the optimisation of products, categories and technical structure so that Google can find, understand and index a store's content, and potential customers can find the right products in organic search. Good e-commerce SEO is not just adding keywords to product descriptions. It covers the whole system: search intent → categories → products → filters → indexing → structured data → Merchant Center → technical quality → measurement If any of these stages is not in order, a store may have hundreds or thousands of products, but Google may struggle to find some of them, index unnecessary URLs or fail to understand which page best matches a particular search. In practice, e-commerce SEO should start in this order: understand what people search for; build the category structure; decide which pages should rank; optimise category pages; optimise the most important product pages; sort out filters, variants and canonicals; implement product structured data; connect the store to Merchant Center; check indexing and technical errors; analyse results regularly. E-commerce SEO largely comes down to one question: which pages do we want in Google's index, and which are there only for the user's convenience? 1. How to plan an e-commerce SEO structure? E-commerce SEO is more complex than SEO for an ordinary company website, because the number of URLs can grow very quickly. A service website may have 20-50 important pages. An online store may have: 50 categories; 500 products; 5,000 product variants; filter combinations; pagination URLs; search results pages; sold-out products; several language versions. For example: \u002Fshoes\u002F \u002Fshoes\u002Fwomen\u002F \u002Fshoes\u002Fwomen?colour=black \u002Fshoes\u002Fwomen?colour=black&size=39 \u002Fshoes\u002Fwomen?colour=black&size=39&sort=price Filters are useful for the user. From Google's point of view, an uncontrolled filter system can create thousands of very similar URLs. Start with search intent Before changing title tags or rewriting product descriptions, you need to find out how people search for the products. For example, a company sells office chairs. Searches may include: office chairs; ergonomic office chairs; office chair with headrest; office chairs for back pain; Herman Miller chair; a specific model. These are not the same search intent. They can lead to: \\\"office chairs\\\" → main category \\\"ergonomic office chairs\\\" → subcategory \\\"office chairs for back pain\\\" → a category or informational content, depending on the search results specific brand\u002Fmodel → brand or product page Don't let several pages compete for the same intent A common mistake is optimising one keyword on several pages at once: the home page; a category; a product; a blog post. Several pages of the store then start competing for the same search. The goal is: one main search intent → one main landing page Not every keyword needs a new category. If three pages contain almost the same products and the same search intent, the store is creating unnecessary competition with itself. If your store is still being planned, we cover category, payment, delivery and system structure in more detail in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}. 2. Category SEO Many online stores pay too much attention to individual product pages and too little to categories. Yet categories often match a stronger commercial search intent. People more often search for: \\\"women's running shoes\\\" rather than a specific product SKU they don't yet know. Build a clear hierarchy A good structure can look like this: Home page → Shoes → Women's shoes → Women's running shoes → Specific product Google understands a site's structure not only from URLs. Internal links are very important. That is why: main categories should be accessible from the navigation; subcategories should be reachable from categories; products should be reachable from the relevant categories. An important product should not be findable only through the store's internal search. How to optimise a category page? The most important categories should have: An SEO title For example: Ergonomic Office Chairs | Store Name One clear H1 For example: Ergonomic office chairs A short, useful category description You don't need to put 1,000 words of SEO text above the products. It is often enough to explain: who the products are for; what options are available; how the category's products differ. Internal links A category can link to: subcategories; brands; related categories; buying guides. The goal is not as many categories as possible. The goal is: the right page for the right search. 3. Product page SEO One of the most common e-commerce problems is identical supplier descriptions. The manufacturer sends: the product name; a description; a specification. Dozens of stores publish the same content. As a result, your product page doesn't give Google much new information. The goal is not more text for SEO's sake This does not mean you have to write a long unique description by hand for each of 10,000 products. For the most important products, it is worth adding: who the product is suitable for; who it is not suitable for; an explanation of sizes or options; real technical parameters; delivery information; what's in the box; a comparison with a similar model; frequently asked questions; original photos or video. The goal is not more text for SEO's sake. The goal is better product information. Product name, title and meta description The product name needs to be clear. Weak: MX-445-BLK Better: Logitech MX Master 4 wireless mouse, black An SEO title can usually include: product + key attribute\u002Fbrand + store For example: Nike Pegasus 42 Women's Running Shoes | Store The meta description is not a direct ranking factor, but it can help present the product more clearly in the results. In large catalogues, a good template can be more practical than thousands of manually written meta descriptions. Product images Products can also be found in: Google Images; Google Lens; Shopping exper...\",\n            \"wordCount\": 932,\n            \"timeRequired\": \"PT17M\",\n            \"datePublished\": \"2026-11-12T08:22:38+00:00\",\n            \"dateModified\": \"2026-11-12T08:22:38+00:00\"\n        }\n    ]\n}",{"hero":1827,"sections":1831},{"text":1828,"image":1829},"\u003Cp>\u003Cstrong>E-commerce SEO is the optimisation of products, categories and technical structure so that Google can find, understand and index a store's content, and potential customers can find the right products in organic search.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Good e-commerce SEO is not just adding keywords to product descriptions.\u003C\u002Fp>\u003Cp>It covers the whole system:\u003C\u002Fp>\u003Cp>\u003Cstrong>search intent → categories → products → filters → indexing → structured data → Merchant Center → technical quality → measurement\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If any of these stages is not in order, a store may have hundreds or thousands of products, but Google may struggle to find some of them, index unnecessary URLs or fail to understand which page best matches a particular search.\u003C\u002Fp>\u003Cp>In practice, e-commerce SEO should start in this order:\u003C\u002Fp>\u003Col>\u003Cli>understand what people search for;\u003C\u002Fli>\u003Cli>build the category structure;\u003C\u002Fli>\u003Cli>decide which pages should rank;\u003C\u002Fli>\u003Cli>optimise category pages;\u003C\u002Fli>\u003Cli>optimise the most important product pages;\u003C\u002Fli>\u003Cli>sort out filters, variants and canonicals;\u003C\u002Fli>\u003Cli>implement product structured data;\u003C\u002Fli>\u003Cli>connect the store to Merchant Center;\u003C\u002Fli>\u003Cli>check indexing and technical errors;\u003C\u002Fli>\u003Cli>analyse results regularly.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>E-commerce SEO largely comes down to one question:\u003C\u002Fp>\u003Cp>\u003Cstrong>which pages do we want in Google's index, and which are there only for the user's convenience?\u003C\u002Fstrong>\u003C\u002Fp>",{"type":622,"id":1598,"filename":1602,"url":1830,"mime_type":565,"width":1371,"height":1372,"size":1616},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc1e9948f-81cb-4147-bbd5-c8fe48a53242\u002Ftranslations\u002Fen\u002Fonline-store-seo-structure.webp",[1832,1835,1838,1841,1849,1857,1860,1863,1866,1869,1871],{"heading_h2":1833,"text":1834,"image":205},"1. How to plan an e-commerce SEO structure?","\u003Cp>E-commerce SEO is more complex than SEO for an ordinary company website, because the number of URLs can grow very quickly.\u003C\u002Fp>\u003Cp>A service website may have 20-50 important pages.\u003C\u002Fp>\u003Cp>An online store may have:\u003C\u002Fp>\u003Cul>\u003Cli>50 categories;\u003C\u002Fli>\u003Cli>500 products;\u003C\u002Fli>\u003Cli>5,000 product variants;\u003C\u002Fli>\u003Cli>filter combinations;\u003C\u002Fli>\u003Cli>pagination URLs;\u003C\u002Fli>\u003Cli>search results pages;\u003C\u002Fli>\u003Cli>sold-out products;\u003C\u002Fli>\u003Cli>several language versions.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u002Fshoes\u002F\u003C\u002Fp>\u003Cp>\u002Fshoes\u002Fwomen\u002F\u003C\u002Fp>\u003Cp>\u002Fshoes\u002Fwomen?colour=black\u003C\u002Fp>\u003Cp>\u002Fshoes\u002Fwomen?colour=black&size=39\u003C\u002Fp>\u003Cp>\u002Fshoes\u002Fwomen?colour=black&size=39&sort=price\u003C\u002Fp>\u003Cp>Filters are useful for the user.\u003C\u002Fp>\u003Cp>From Google's point of view, an uncontrolled filter system can create thousands of very similar URLs.\u003C\u002Fp>\u003Ch3>Start with search intent\u003C\u002Fh3>\u003Cp>Before changing title tags or rewriting product descriptions, you need to find out \u003Cstrong>how people search for the products\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example, a company sells office chairs.\u003C\u002Fp>\u003Cp>Searches may include:\u003C\u002Fp>\u003Cul>\u003Cli>office chairs;\u003C\u002Fli>\u003Cli>ergonomic office chairs;\u003C\u002Fli>\u003Cli>office chair with headrest;\u003C\u002Fli>\u003Cli>office chairs for back pain;\u003C\u002Fli>\u003Cli>Herman Miller chair;\u003C\u002Fli>\u003Cli>a specific model.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>These are not the same search intent.\u003C\u002Fp>\u003Cp>They can lead to:\u003C\u002Fp>\u003Cp>\u003Cstrong>"office chairs"\u003C\u002Fstrong>\u003Cbr \u002F>→ main category\u003C\u002Fp>\u003Cp>\u003Cstrong>"ergonomic office chairs"\u003C\u002Fstrong>\u003Cbr \u002F>→ subcategory\u003C\u002Fp>\u003Cp>\u003Cstrong>"office chairs for back pain"\u003C\u002Fstrong>\u003Cbr \u002F>→ a category or informational content, depending on the search results\u003C\u002Fp>\u003Cp>\u003Cstrong>specific brand\u002Fmodel\u003C\u002Fstrong>\u003Cbr \u002F>→ brand or product page\u003C\u002Fp>\u003Ch3>Don't let several pages compete for the same intent\u003C\u002Fh3>\u003Cp>A common mistake is optimising one keyword on several pages at once:\u003C\u002Fp>\u003Cul>\u003Cli>the home page;\u003C\u002Fli>\u003Cli>a category;\u003C\u002Fli>\u003Cli>a product;\u003C\u002Fli>\u003Cli>a blog post.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Several pages of the store then start competing for the same search.\u003C\u002Fp>\u003Cp>The goal is:\u003C\u002Fp>\u003Cp>\u003Cstrong>one main search intent → one main landing page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Not every keyword needs a new category.\u003C\u002Fp>\u003Cp>If three pages contain almost the same products and the same search intent, the store is creating unnecessary competition with itself.\u003C\u002Fp>\u003Cp>If your store is still being planned, we cover category, payment, delivery and system structure in more detail in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}.\u003C\u002Fp>",{"heading_h2":1836,"text":1837,"image":205},"2. Category SEO","\u003Cp>Many online stores pay too much attention to individual product pages and too little to categories.\u003C\u002Fp>\u003Cp>Yet categories often match a stronger commercial search intent.\u003C\u002Fp>\u003Cp>People more often search for:\u003C\u002Fp>\u003Cp>\u003Cstrong>"women's running shoes"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>rather than a specific product SKU they don't yet know.\u003C\u002Fp>\u003Ch3>Build a clear hierarchy\u003C\u002Fh3>\u003Cp>A good structure can look like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>Home page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>Shoes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>Women's shoes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>Women's running shoes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>Specific product\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Google understands a site's structure not only from URLs.\u003C\u002Fp>\u003Cp>\u003Cstrong>Internal links\u003C\u002Fstrong> are very important.\u003C\u002Fp>\u003Cp>That is why:\u003C\u002Fp>\u003Cul>\u003Cli>main categories should be accessible from the navigation;\u003C\u002Fli>\u003Cli>subcategories should be reachable from categories;\u003C\u002Fli>\u003Cli>products should be reachable from the relevant categories.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>An important product should not be findable only through the store's internal search.\u003C\u002Fp>\u003Ch3>How to optimise a category page?\u003C\u002Fh3>\u003Cp>The most important categories should have:\u003C\u002Fp>\u003Cp>\u003Cstrong>An SEO title\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>Ergonomic Office Chairs | Store Name\u003C\u002Fp>\u003Cp>\u003Cstrong>One clear H1\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>Ergonomic office chairs\u003C\u002Fp>\u003Cp>\u003Cstrong>A short, useful category description\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>You don't need to put 1,000 words of SEO text above the products.\u003C\u002Fp>\u003Cp>It is often enough to explain:\u003C\u002Fp>\u003Cul>\u003Cli>who the products are for;\u003C\u002Fli>\u003Cli>what options are available;\u003C\u002Fli>\u003Cli>how the category's products differ.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Internal links\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A category can link to:\u003C\u002Fp>\u003Cul>\u003Cli>subcategories;\u003C\u002Fli>\u003Cli>brands;\u003C\u002Fli>\u003Cli>related categories;\u003C\u002Fli>\u003Cli>buying guides.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The goal is not as many categories as possible.\u003C\u002Fp>\u003Cp>The goal is:\u003C\u002Fp>\u003Cp>\u003Cstrong>the right page for the right search.\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1839,"text":1840,"image":205},"3. Product page SEO","\u003Cp>One of the most common e-commerce problems is identical supplier descriptions.\u003C\u002Fp>\u003Cp>The manufacturer sends:\u003C\u002Fp>\u003Cul>\u003Cli>the product name;\u003C\u002Fli>\u003Cli>a description;\u003C\u002Fli>\u003Cli>a specification.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Dozens of stores publish the same content.\u003C\u002Fp>\u003Cp>As a result, your product page doesn't give Google much new information.\u003C\u002Fp>\u003Ch3>The goal is not more text for SEO's sake\u003C\u002Fh3>\u003Cp>This does not mean you have to write a long unique description by hand for each of 10,000 products.\u003C\u002Fp>\u003Cp>For the most important products, it is worth adding:\u003C\u002Fp>\u003Cul>\u003Cli>who the product is suitable for;\u003C\u002Fli>\u003Cli>who it is not suitable for;\u003C\u002Fli>\u003Cli>an explanation of sizes or options;\u003C\u002Fli>\u003Cli>real technical parameters;\u003C\u002Fli>\u003Cli>delivery information;\u003C\u002Fli>\u003Cli>what's in the box;\u003C\u002Fli>\u003Cli>a comparison with a similar model;\u003C\u002Fli>\u003Cli>frequently asked questions;\u003C\u002Fli>\u003Cli>original photos or video.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>The goal is not more text for SEO's sake. The goal is better product information.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Product name, title and meta description\u003C\u002Fh3>\u003Cp>The product name needs to be clear.\u003C\u002Fp>\u003Cp>Weak:\u003C\u002Fp>\u003Cp>MX-445-BLK\u003C\u002Fp>\u003Cp>Better:\u003C\u002Fp>\u003Cp>Logitech MX Master 4 wireless mouse, black\u003C\u002Fp>\u003Cp>An SEO title can usually include:\u003C\u002Fp>\u003Cp>\u003Cstrong>product + key attribute\u002Fbrand + store\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>Nike Pegasus 42 Women's Running Shoes | Store\u003C\u002Fp>\u003Cp>The meta description is not a direct ranking factor, but it can help present the product more clearly in the results.\u003C\u002Fp>\u003Cp>In large catalogues, a good template can be more practical than thousands of manually written meta descriptions.\u003C\u002Fp>\u003Ch3>Product images\u003C\u002Fh3>\u003Cp>Products can also be found in:\u003C\u002Fp>\u003Cul>\u003Cli>Google Images;\u003C\u002Fli>\u003Cli>Google Lens;\u003C\u002Fli>\u003Cli>Shopping experiences.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why it is important to:\u003C\u002Fp>\u003Cul>\u003Cli>use high-quality images;\u003C\u002Fli>\u003Cli>keep file names meaningful;\u003C\u002Fli>\u003Cli>use accurate ALT text;\u003C\u002Fli>\u003Cli>make sure Google can crawl the images;\u003C\u002Fli>\u003Cli>avoid loading unnecessarily large files.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>ALT text should describe the image.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>black Nike Pegasus women's running shoes, side view\u003C\u002Fp>\u003Cp>not:\u003C\u002Fp>\u003Cp>running shoes buy running shoes price cheap Nike\u003C\u002Fp>\u003Ch3>How to handle product variants?\u003C\u002Fh3>\u003Cp>Let's say one T-shirt is available:\u003C\u002Fp>\u003Cul>\u003Cli>in 5 sizes;\u003C\u002Fli>\u003Cli>in 4 colours.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Two questions need to be separated here.\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Does a variant need its own indexable SEO landing page?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Not always.\u003C\u002Fp>\u003Cp>If all variants are essentially one product and have no distinct search intent, it is often unnecessary to make each colour and size a separate indexable page.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Does a variant need to be technically addressable?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>That is a different question.\u003C\u002Fp>\u003Cp>Google's product variant documentation says variants should be directly identifiable by a distinct URL or URL state, so that Google can understand the price, image and availability of a specific variant.\u003C\u002Fp>\u003Cp>So:\u003C\u002Fp>\u003Cp>\u003Cstrong>technically addressable variant ≠ necessarily a separate SEO landing page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If a specific colour or configuration has:\u003C\u002Fp>\u003Cul>\u003Cli>its own search demand;\u003C\u002Fli>\u003Cli>unique images;\u003C\u002Fli>\u003Cli>substantially different information;\u003C\u002Fli>\u003Cli>standalone commercial value,\u003C\u002Fli>\u003C\u002Ful>\u003Cp>a separately indexable URL may be justified.\u003C\u002Fp>",{"heading_h2":1842,"text":1843,"image":1844},"4. Filters, pagination and canonicals","\u003Cp>Filters help users find a product, but technically they can create a huge URL space.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>Women's shoes\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ Nike\u003Cbr \u002F>→ black\u003Cbr \u002F>→ size 39\u003Cbr \u002F>→ under €100\u003C\u002Fp>\u003Cp>If a store has many brands, sizes, colours and price ranges, the number of possible combinations becomes very large.\u003C\u002Fp>\u003Ch3>SEO-valuable filters vs technical combinations\u003C\u002Fh3>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u002Fwomens-shoes\u002Fnike\u002F\u003C\u002Fp>\u003Cp>can be a valuable SEO landing page if people search for "Nike women's shoes" and the page has a relevant product range.\u003C\u002Fp>\u003Cp>Whereas:\u003C\u002Fp>\u003Cp>?size=39&color=black&price=50-65&sort=newest\u003C\u002Fp>\u003Cp>is usually not needed as a separate Google result.\u003C\u002Fp>\u003Cp>It is important to control:\u003C\u002Fp>\u003Cul>\u003Cli>crawling;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>canonicals;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>URL parameters.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Canonicals alone don't solve faceted navigation\u003C\u002Fh3>\u003Cp>If filter URLs are not needed in Google results, you should not rely on canonicals alone.\u003C\u002Fp>\u003Cp>A canonical can help consolidate signals, but it does not mean Google will immediately stop crawling these URLs.\u003C\u002Fp>\u003Cp>You also need to decide:\u003C\u002Fp>\u003Cp>\u003Cstrong>does the crawler need to crawl these URLs at all?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Depending on the architecture, you may need to:\u003C\u002Fp>\u003Cul>\u003Cli>restrict crawling of specific parameters;\u003C\u002Fli>\u003Cli>control how filter URLs are linked;\u003C\u002Fli>\u003Cli>use robots.txt for specific unnecessary URL patterns;\u003C\u002Fli>\u003Cli>otherwise limit a practically infinite URL space.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>SEO-valuable filter landing pages, on the other hand, should be built so that they are stable, crawlable and clearly connected to the site structure.\u003C\u002Fp>\u003Ch3>Pagination, Load more and infinite scroll\u003C\u002Fh3>\u003Cp>Google's crawler usually discovers pages from real href links.\u003C\u002Fp>\u003Cp>It does not rely on clicking:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Load more"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>or simulating a user's scrolling.\u003C\u002Fp>\u003Cp>That is why, if you use infinite scroll or Load more, you still need a crawlable URL and link structure underneath the interface.\u003C\u002Fp>\u003Cp>With pagination, each page needs its own URL.\u003C\u002Fp>\u003Cp>Important:\u003C\u002Fp>\u003Cp>\u003Cstrong>page 2, page 3 and other paginated pages should not have a canonical pointing to page 1 just because they belong to the same category.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Each paginated page usually needs its own canonical.\u003C\u002Fp>\u003Ch3>Using canonicals\u003C\u002Fh3>\u003Cp>A canonical helps indicate the preferred URL when one piece of content, or very similar content, has several URLs.\u003C\u002Fp>\u003Cp>In e-commerce, this can matter for:\u003C\u002Fp>\u003Cul>\u003Cli>tracking parameters;\u003C\u002Fli>\u003Cli>sorting URLs;\u003C\u002Fli>\u003Cli>product variants;\u003C\u002Fli>\u003Cli>duplicate paths.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Indexable pages should usually have a self-referencing canonical.\u003C\u002Fp>\u003Cp>A canonical is not a universal way to fix a poor site architecture.\u003C\u002Fp>\u003Cp>If two pages have substantially different content or intent, you should not artificially point one's canonical to the other.\u003C\u002Fp>\u003Ch3>What to do with sold-out products?\u003C\u002Fh3>\u003Cp>If a product is temporarily out of stock, there is usually no reason to delete its URL.\u003C\u002Fp>\u003Cp>You can:\u003C\u002Fp>\u003Cul>\u003Cli>keep the page;\u003C\u002Fli>\u003Cli>show "not available";\u003C\u002Fli>\u003Cli>offer alternatives;\u003C\u002Fli>\u003Cli>let users sign up for a notification.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If the product will never come back:\u003C\u002Fp>\u003Cp>\u003Cstrong>There is a direct replacement\u003C\u002Fstrong>\u003Cbr \u002F>→ a 301 redirect may be justified.\u003C\u002Fp>\u003Cp>\u003Cstrong>There is no replacement\u003C\u002Fstrong>\u003Cbr \u002F>→ a 404 or 410 may be more appropriate.\u003C\u002Fp>\u003Cp>You should not redirect all deleted products to the home page.\u003C\u002Fp>",{"type":622,"id":1845,"filename":1846,"url":1847,"mime_type":565,"width":626,"height":627,"size":1848},"0d978644-22f9-4515-90a7-ba7254916122","online-store-filters-and-seo-url-structure.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0d978644-22f9-4515-90a7-ba7254916122\u002Ftranslations\u002Fen\u002Fonline-store-filters-and-seo-url-structure.webp",64446,{"heading_h2":1850,"text":1851,"image":1852},"5. Product structured data","\u003Cp>Product structured data helps Google understand more precisely that a page is about a specific product.\u003C\u002Fp>\u003Cp>For products that can be bought, Product \u002F merchant listing markup is important.\u003C\u002Fp>\u003Cp>Depending on the product, you can specify:\u003C\u002Fp>\u003Cul>\u003Cli>name;\u003C\u002Fli>\u003Cli>image;\u003C\u002Fli>\u003Cli>brand;\u003C\u002Fli>\u003Cli>SKU;\u003C\u002Fli>\u003Cli>GTIN;\u003C\u002Fli>\u003Cli>price;\u003C\u002Fli>\u003Cli>currency;\u003C\u002Fli>\u003Cli>availability;\u003C\u002Fli>\u003Cli>variants;\u003C\u002Fli>\u003Cli>reviews;\u003C\u002Fli>\u003Cli>shipping information;\u003C\u002Fli>\u003Cli>return policy.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This can make the product eligible for richer display in Google Search and Shopping experiences.\u003C\u002Fp>\u003Cp>Important:\u003C\u002Fp>\u003Cp>\u003Cstrong>structured data guarantees neither a rich result nor a higher ranking.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Product markup and the initial HTML\u003C\u002Fh3>\u003Cp>Google's current documentation recommends that e-commerce sites place Product structured data in the \u003Cstrong>initial HTML\u003C\u002Fstrong> where possible.\u003C\u002Fp>\u003Cp>JavaScript-generated Product markup is still supported.\u003C\u002Fp>\u003Cp>However, product data can change quickly:\u003C\u002Fp>\u003Cul>\u003Cli>price;\u003C\u002Fli>\u003Cli>sale price;\u003C\u002Fli>\u003Cli>availability.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If this information only appears after JavaScript runs, Shopping crawls may be less frequent or less reliable.\u003C\u002Fp>\u003Cp>That is why a good technical foundation is:\u003C\u002Fp>\u003Cp>\u003Cstrong>product + price + availability + Product markup\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>made available as reliably as possible.\u003C\u002Fp>\u003Ch3>ProductGroup and variants\u003C\u002Fh3>\u003Cp>Google supports ProductGroup to link the variants of one product.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>A Nike shirt\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>can be:\u003C\u002Fp>\u003Cul>\u003Cli>black \u002F S;\u003C\u002Fli>\u003Cli>black \u002F M;\u003C\u002Fli>\u003Cli>white \u002F S;\u003C\u002Fli>\u003Cli>white \u002F M.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>ProductGroup can indicate that these products belong to one group and differ by:\u003C\u002Fp>\u003Cul>\u003Cli>colour;\u003C\u002Fli>\u003Cli>size;\u003C\u002Fli>\u003Cli>material;\u003C\u002Fli>\u003Cli>another supported attribute.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Each variant still needs clear identification and technical addressability.\u003C\u002Fp>",{"type":622,"id":1853,"filename":1854,"url":1855,"mime_type":565,"width":626,"height":627,"size":1856},"baa4f7c7-282b-49b1-a9d5-889d9ba9ef35","product-schema-and-google-merchant-center.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbaa4f7c7-282b-49b1-a9d5-889d9ba9ef35\u002Ftranslations\u002Fen\u002Fproduct-schema-and-google-merchant-center.webp",70110,{"heading_h2":1858,"text":1859,"image":205},"6. Google Merchant Center","\u003Cp>Structured data and Merchant Center are not the same thing.\u003C\u002Fp>\u003Cp>They complement each other.\u003C\u002Fp>\u003Ch3>Structured data\u003C\u002Fh3>\u003Cp>Product information sits in the HTML of a specific page.\u003C\u002Fp>\u003Ch3>Merchant Center\u003C\u002Fh3>\u003Cp>Google receives a structured product data source.\u003C\u002Fp>\u003Cp>It can include:\u003C\u002Fp>\u003Cul>\u003Cli>product ID;\u003C\u002Fli>\u003Cli>name;\u003C\u002Fli>\u003Cli>price;\u003C\u002Fli>\u003Cli>availability;\u003C\u002Fli>\u003Cli>image;\u003C\u002Fli>\u003Cli>brand;\u003C\u002Fli>\u003Cli>GTIN;\u003C\u002Fli>\u003Cli>category;\u003C\u002Fli>\u003Cli>shipping;\u003C\u002Fli>\u003Cli>other attributes.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Data consistency is what matters most.\u003C\u002Fp>\u003Cp>If the price on the website is €89 but the Merchant Center feed shows €79, data quality or product approval issues may arise.\u003C\u002Fp>\u003Ch3>Merchant Center is not just for Google Ads\u003C\u002Fh3>\u003Cp>Eligible products can also appear in free product experiences, such as:\u003C\u002Fp>\u003Cul>\u003Cli>Google Search;\u003C\u002Fli>\u003Cli>Shopping;\u003C\u002Fli>\u003Cli>Images;\u003C\u002Fli>\u003Cli>Lens;\u003C\u002Fli>\u003Cli>YouTube;\u003C\u002Fli>\u003Cli>Gemini.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why e-commerce SEO is not only a question of:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Does the product URL rank in the classic results?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>You also need to look at:\u003C\u002Fp>\u003Cp>\u003Cstrong>does Google receive high-quality, consistent product data?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A strong combination is:\u003C\u002Fp>\u003Cp>\u003Cstrong>a high-quality product page + Product structured data + Merchant Center\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But Merchant Center does not replace a good category structure, indexing and internal links.\u003C\u002Fp>",{"heading_h2":1861,"text":1862,"image":205},"7. E-commerce content and link architecture","\u003Cp>Google largely understands a site's structure from the links between pages.\u003C\u002Fp>\u003Cp>That is why it is important to have:\u003C\u002Fp>\u003Cp>\u003Cstrong>home page → most important categories\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>category → subcategories\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>category → products\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>product → related products \u002F category\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>blog → relevant categories or products\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If an important product sits six clicks deep and only one link leads to it, it is harder to discover and understand as a significant part of the site.\u003C\u002Fp>\u003Ch3>Connect the blog to the purchase journey\u003C\u002Fh3>\u003Cp>A blog should not publish content just to have "SEO articles".\u003C\u002Fp>\u003Cp>Good e-commerce content answers questions that come up before a purchase.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>How to choose running shoes?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ running shoes category\u003C\u002Fp>\u003Cp>\u003Cstrong>Which shoes are suitable for flat feet?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ relevant products and categories\u003C\u002Fp>\u003Cp>\u003Cstrong>Nike Pegasus or Vomero?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ comparison + products\u003C\u002Fp>\u003Cp>The journey then becomes:\u003C\u002Fp>\u003Cp>\u003Cstrong>question → understanding → category → product\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Use your store's internal search data too\u003C\u002Fh3>\u003Cp>Internal search is a valuable first-party data source.\u003C\u002Fp>\u003Cp>It shows:\u003C\u002Fp>\u003Cul>\u003Cli>what people search for;\u003C\u002Fli>\u003Cli>what they can't easily find in the navigation;\u003C\u002Fli>\u003Cli>what words customers use;\u003C\u002Fli>\u003Cli>where a category or product is missing.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example, if many users type:\u003C\u002Fp>\u003Cp>\u003Cstrong>"winter work boots"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>but there is no such category, that is a signal to check Google demand as well.\u003C\u002Fp>\u003Cp>A new SEO category may be needed.\u003C\u002Fp>\u003Cp>The internal search results pages themselves are usually not pages that should be indexed at scale.\u003C\u002Fp>",{"heading_h2":1864,"text":1865,"image":205},"8. Technical e-commerce SEO","\u003Ch3>JavaScript\u003C\u002Fh3>\u003Cp>JavaScript is not an SEO problem in itself.\u003C\u002Fp>\u003Cp>Google renders JavaScript.\u003C\u002Fp>\u003Cp>But you need to be careful if the following only become available after JavaScript runs:\u003C\u002Fp>\u003Cul>\u003Cli>products;\u003C\u002Fli>\u003Cli>category links;\u003C\u002Fli>\u003Cli>prices;\u003C\u002Fli>\u003Cli>availability;\u003C\u002Fli>\u003Cli>Product markup.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Pay particular attention to:\u003C\u002Fp>\u003Cul>\u003Cli>SPAs;\u003C\u002Fli>\u003Cli>Load more;\u003C\u002Fli>\u003Cli>infinite scroll;\u003C\u002Fli>\u003Cli>products loaded via API;\u003C\u002Fli>\u003Cli>JavaScript filters.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Core Web Vitals and performance\u003C\u002Fh3>\u003Cp>In e-commerce, the most common performance risks are:\u003C\u002Fp>\u003Cul>\u003Cli>oversized product images;\u003C\u002Fli>\u003Cli>many third-party scripts;\u003C\u002Fli>\u003Cli>tracking tools;\u003C\u002Fli>\u003Cli>chat widgets;\u003C\u002Fli>\u003Cli>app\u002Fplugin overload;\u003C\u002Fli>\u003Cli>unoptimised JavaScript;\u003C\u002Fli>\u003Cli>slow hosting.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Core Web Vitals include:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>LCP\u003C\u002Fstrong> - loading of the main content;\u003C\u002Fli>\u003Cli>\u003Cstrong>INP\u003C\u002Fstrong> - responsiveness to user actions;\u003C\u002Fli>\u003Cli>\u003Cstrong>CLS\u003C\u002Fstrong> - visual stability.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The goal is not to ruin product image quality just for a Lighthouse score.\u003C\u002Fp>\u003Cp>You need to find a balance between:\u003C\u002Fp>\u003Cp>\u003Cstrong>product presentation + performance + usability\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Mobile version\u003C\u002Fh3>\u003Cp>On a mobile device, check:\u003C\u002Fp>\u003Cul>\u003Cli>category filters;\u003C\u002Fli>\u003Cli>product variants;\u003C\u002Fli>\u003Cli>the image gallery;\u003C\u002Fli>\u003Cli>the "Add to cart" button;\u003C\u002Fli>\u003Cli>checkout;\u003C\u002Fli>\u003Cli>payments;\u003C\u002Fli>\u003Cli>text readability;\u003C\u002Fli>\u003Cli>Core Web Vitals.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A technically optimised page that is hard to use on a phone is not a good e-commerce result.\u003C\u002Fp>\u003Ch3>Multilingual online store\u003C\u002Fh3>\u003Cp>If a store operates in several markets, each language version needs a clear URL structure.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>example.com\u002Flv\u002F\u003C\u002Fp>\u003Cp>example.com\u002Flt\u002F\u003C\u002Fp>\u003Cp>example.com\u002Fee\u002F\u003C\u002Fp>\u003Cp>It is important to:\u003C\u002Fp>\u003Cul>\u003Cli>research keywords for each market;\u003C\u002Fli>\u003Cli>not rely only on literal translations;\u003C\u002Fli>\u003Cli>use hreflang if it fits the architecture;\u003C\u002Fli>\u003Cli>maintain correct canonicals;\u003C\u002Fli>\u003Cli>make sure Google can reach all language versions.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Does AI Search change e-commerce SEO?\u003C\u002Fh3>\u003Cp>Yes, but not in a way that makes classic SEO unnecessary.\u003C\u002Fp>\u003Cp>Google's generative search features are still built on Search fundamentals.\u003C\u002Fp>\u003Cp>In e-commerce, these remain especially important:\u003C\u002Fp>\u003Cul>\u003Cli>accurate product data;\u003C\u002Fli>\u003Cli>good product content;\u003C\u002Fli>\u003Cli>high-quality images;\u003C\u002Fli>\u003Cli>structured data;\u003C\u002Fli>\u003Cli>Merchant Center;\u003C\u002Fli>\u003Cli>price and availability;\u003C\u002Fli>\u003Cli>technically accessible pages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>No special \u003Cstrong>AI SEO Product schema\u003C\u002Fstrong> is needed.\u003C\u002Fp>",{"heading_h2":1867,"text":1868,"image":205},"9. How to check and prioritise SEO work?","\u003Ch3>Google Search Console\u003C\u002Fh3>\u003Cp>Check:\u003C\u002Fp>\u003Cul>\u003Cli>indexed pages;\u003C\u002Fli>\u003Cli>non-indexed pages;\u003C\u002Fli>\u003Cli>canonical selection;\u003C\u002Fli>\u003Cli>crawl errors;\u003C\u002Fli>\u003Cli>product rich-result issues;\u003C\u002Fli>\u003Cli>organic queries;\u003C\u002Fli>\u003Cli>category and product clicks.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Merchant Center\u003C\u002Fh3>\u003Cp>Check:\u003C\u002Fp>\u003Cul>\u003Cli>disapproved products;\u003C\u002Fli>\u003Cli>price mismatches;\u003C\u002Fli>\u003Cli>availability mismatches;\u003C\u002Fli>\u003Cli>missing attributes;\u003C\u002Fli>\u003Cli>free listings performance.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Crawl tool\u003C\u002Fh3>\u003Cp>Check:\u003C\u002Fp>\u003Cul>\u003Cli>status codes;\u003C\u002Fli>\u003Cli>canonicals;\u003C\u002Fli>\u003Cli>titles;\u003C\u002Fli>\u003Cli>H1s;\u003C\u002Fli>\u003Cli>duplicate pages;\u003C\u002Fli>\u003Cli>orphan pages;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>filters.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But the tool itself doesn't tell you \u003Cstrong>what to fix first\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>If a store has thousands of URLs or its organic visibility has stalled, a thorough {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} helps separate technical noise from the problems that really affect indexing and visibility.\u003C\u002Fp>\u003Ch3>How to prioritise the work?\u003C\u002Fh3>\u003Cp>Don't start by rewriting meta descriptions for 500 products.\u003C\u002Fp>\u003Cp>The order is more like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>1. Can Google find and index the important pages?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If not, start with the technical foundation.\u003C\u002Fp>\u003Cp>\u003Cstrong>2. Do the right pages match the right searches?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If not, sort out categories and keyword mapping.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. Are the most important categories good enough?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Categories often have the biggest organic growth potential.\u003C\u002Fp>\u003Cp>\u003Cstrong>4. Are the most commercially important products optimised?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Prioritise products with:\u003C\u002Fp>\u003Cul>\u003Cli>demand;\u003C\u002Fli>\u003Cli>good margins;\u003C\u002Fli>\u003Cli>availability;\u003C\u002Fli>\u003Cli>business importance.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>5. Is the product data correct in Google's environments?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Structured data + Merchant Center.\u003C\u002Fp>\u003Cp>\u003Cstrong>6. Only then scale content\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>buying guides;\u003C\u002Fli>\u003Cli>comparisons;\u003C\u002Fli>\u003Cli>FAQs;\u003C\u002Fli>\u003Cli>blog posts;\u003C\u002Fli>\u003Cli>new SEO categories.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>A practical e-commerce SEO checklist\u003C\u002Fh3>\u003Cp>\u003Cstrong>Structure\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>the most important categories have their own URLs;\u003C\u002Fli>\u003Cli>categories match real search intents;\u003C\u002Fli>\u003Cli>products are reachable through internal links;\u003C\u002Fli>\u003Cli>no unnecessarily deep structure.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Categories\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>unique title;\u003C\u002Fli>\u003Cli>clear H1;\u003C\u002Fli>\u003Cli>useful category content;\u003C\u002Fli>\u003Cli>links to subcategories;\u003C\u002Fli>\u003Cli>correct canonical.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Products\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>accurate product name;\u003C\u002Fli>\u003Cli>high-quality description;\u003C\u002Fli>\u003Cli>price;\u003C\u002Fli>\u003Cli>availability;\u003C\u002Fli>\u003Cli>specification;\u003C\u002Fli>\u003Cli>high-quality images;\u003C\u002Fli>\u003Cli>ALT text;\u003C\u002Fli>\u003Cli>correct canonical.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Technical SEO\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>XML sitemap;\u003C\u002Fli>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>filter URL control;\u003C\u002Fli>\u003Cli>pagination;\u003C\u002Fli>\u003Cli>no mass duplicate URLs;\u003C\u002Fli>\u003Cli>404\u002F301 logic;\u003C\u002Fli>\u003Cli>mobile version;\u003C\u002Fli>\u003Cli>Core Web Vitals.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Product data\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Product structured data;\u003C\u002Fli>\u003Cli>correct price and currency;\u003C\u002Fli>\u003Cli>availability;\u003C\u002Fli>\u003Cli>SKU\u002FGTIN, if available;\u003C\u002Fli>\u003Cli>product variants correctly structured;\u003C\u002Fli>\u003Cli>Merchant Center;\u003C\u002Fli>\u003Cli>Merchant Center data matches the website.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Measurement\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>Search Console;\u003C\u002Fli>\u003Cli>Merchant Center performance;\u003C\u002Fli>\u003Cli>GA4 e-commerce events;\u003C\u002Fli>\u003Cli>organic clicks to categories;\u003C\u002Fli>\u003Cli>organic clicks to products;\u003C\u002Fli>\u003Cli>organic revenue.\u003C\u002Fli>\u003C\u002Ful>",{"heading_h2":1443,"text":1870,"image":205},"\u003Ch3>What is e-commerce SEO?\u003C\u002Fh3>\u003Cp>E-commerce SEO is the optimisation of an online store's categories, products, content and technical structure so that products are easier to find in Google's organic results and other Google product experiences.\u003C\u002Fp>\u003Ch3>Where should I start with online store SEO?\u003C\u002Fh3>\u003Cp>Start with the category structure, search intent and an indexing check.\u003C\u002Fp>\u003Cp>There is no point optimising hundreds of product pages if Google cannot properly find the categories or is crawling thousands of unnecessary filter URLs.\u003C\u002Fp>\u003Ch3>Does every product need a unique description?\u003C\u002Fh3>\u003Cp>The most important products should provide unique information that is valuable to the buyer.\u003C\u002Fp>\u003Cp>In large catalogues, it is not always realistic to rewrite every description by hand, so prioritise the most commercially important products and categories.\u003C\u002Fp>\u003Ch3>Does a category page need SEO text?\u003C\u002Fh3>\u003Cp>A short, high-quality category description can be useful.\u003C\u002Fp>\u003Cp>There is no need to add long text just for keywords.\u003C\u002Fp>\u003Ch3>Does Product schema improve Google rankings?\u003C\u002Fh3>\u003Cp>Structured data by itself does not guarantee a higher ranking.\u003C\u002Fp>\u003Cp>It helps Google understand product information and can make a page eligible for richer Search and Shopping features.\u003C\u002Fp>\u003Ch3>Do I need Merchant Center if I don't use Google Ads?\u003C\u002Fh3>\u003Cp>It can be valuable without ads too.\u003C\u002Fp>\u003Cp>Eligible products can qualify for free product listings in various Google experiences.\u003C\u002Fp>\u003Ch3>Should filter pages be indexed?\u003C\u002Fh3>\u003Cp>Not all of them.\u003C\u002Fp>\u003Cp>SEO-valuable filter combinations can be indexable if they have a distinct search intent and a good product range.\u003C\u002Fp>\u003Cp>Technical or very narrow combinations usually don't need to become separate SEO landing pages.\u003C\u002Fp>\u003Ch3>How quickly does e-commerce SEO deliver results?\u003C\u002Fh3>\u003Cp>There is no single timeframe.\u003C\u002Fp>\u003Cp>Results depend on competition, site history, technical issues, number of products, content quality and the scale of changes made.\u003C\u002Fp>\u003Cp>SEO should be treated as a long-term channel, not a one-off optimisation.\u003C\u002Fp>",{"heading_h2":1446,"text":1872,"image":205},"\u003Cp>Good e-commerce SEO doesn't start with rewriting 500 meta descriptions, but with the right system.\u003C\u002Fp>\u003Cp>\u003Cstrong>Search intent\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>category structure\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>product pages\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>filter and URL control\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>internal links\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>Product structured data\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>Merchant Center\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>measurement and improvements\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The most important thing is to make sure Google clearly understands:\u003C\u002Fp>\u003Cp>\u003Cstrong>what you sell, which page matches a particular search and how your products are structured.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If your online store is still being planned, SEO should be considered from the start of {online store development{\u002Fen\u002Fservices\u002Fe-commerce-development\u002F}}.\u003C\u002Fp>\u003Cp>Category structure, filters, variants, canonicals and product data architecture are much easier to plan before the store goes live than to fix after Google has already discovered thousands of unnecessary URLs.\u003C\u002Fp>",{"card_image":205,"hero_image":1874},{"id":1598,"type":155,"locale":22,"fallback":1875,"image":1876,"derivatives":1883},{"used":25,"locale":205},{"url":1601,"filename":1602,"alt":1603,"title":1603,"caption":1603,"width":1371,"height":1372,"derivatives":1877},{"card":1878,"mobile":1879,"original":1880,"tablet":1881,"thumb":1882},{"label":561,"target_width":562,"url":1606,"filename":1607,"mime_type":565,"width":562,"height":634,"size":1608},{"label":569,"target_width":570,"url":1610,"filename":1611,"mime_type":565,"width":570,"height":639,"size":1612},{"label":576,"target_width":205,"url":1614,"filename":1615,"mime_type":565,"width":1371,"height":1372,"size":1616},{"label":581,"target_width":582,"url":1618,"filename":1619,"mime_type":565,"width":582,"height":648,"size":1620},{"label":588,"target_width":589,"url":1622,"filename":1623,"mime_type":565,"width":589,"height":653,"size":1624},{"card":1884,"mobile":1885,"original":1886,"tablet":1887,"thumb":1888},{"label":561,"target_width":562,"url":1606,"filename":1607,"mime_type":565,"width":562,"height":634,"size":1608},{"label":569,"target_width":570,"url":1610,"filename":1611,"mime_type":565,"width":570,"height":639,"size":1612},{"label":576,"target_width":205,"url":1614,"filename":1615,"mime_type":565,"width":1371,"height":1372,"size":1616},{"label":581,"target_width":582,"url":1618,"filename":1619,"mime_type":565,"width":582,"height":648,"size":1620},{"label":588,"target_width":589,"url":1622,"filename":1623,"mime_type":565,"width":589,"height":653,"size":1624},{"id":1632,"locale":22,"fallback":1890,"route":1891,"title":1636,"summary":205,"body":205,"cta_label":205,"categories":1892,"taxonomies":1897,"read_time":1902,"published_date":1903,"seo":1904,"schema":1921,"content":1922,"media":1967,"is_featured":25,"sort_order":231,"published_at":1648},{"used":25,"locale":205},{"slug":1634,"path":1635},[1893],{"id":1345,"title":1299,"slug":205,"route":1894,"fallback":1896},{"path":1347,"query":1895},{"category":1345},{"used":25,"locale":205},[1898],{"id":1345,"title":1299,"slug":205,"route":1899,"fallback":1901},{"path":1347,"query":1900},{"category":1345},{"used":25,"locale":205},{"minutes":1643,"label":1644},{"iso":1646,"display":1647},{"meta_title":1636,"meta_description":1905,"image":1906},"What is conversion rate optimisation, or CRO? Learn how the conversion rate is calculated and how UX, checkout and the user journey affect results.",{"id":1650,"type":155,"locale":22,"fallback":1907,"image":1908,"derivatives":1915},{"used":25,"locale":205},{"url":1653,"filename":1654,"alt":1655,"title":1655,"caption":1655,"width":1371,"height":1372,"derivatives":1909},{"card":1910,"mobile":1911,"original":1912,"tablet":1913,"thumb":1914},{"label":561,"target_width":562,"url":1658,"filename":1659,"mime_type":565,"width":562,"height":634,"size":1660},{"label":569,"target_width":570,"url":1662,"filename":1663,"mime_type":565,"width":570,"height":639,"size":1664},{"label":576,"target_width":205,"url":1666,"filename":1667,"mime_type":565,"width":1371,"height":1372,"size":1668},{"label":581,"target_width":582,"url":1670,"filename":1671,"mime_type":565,"width":582,"height":648,"size":1672},{"label":588,"target_width":589,"url":1674,"filename":1675,"mime_type":565,"width":589,"height":653,"size":1676},{"card":1916,"mobile":1917,"original":1918,"tablet":1919,"thumb":1920},{"label":561,"target_width":562,"url":1658,"filename":1659,"mime_type":565,"width":562,"height":634,"size":1660},{"label":569,"target_width":570,"url":1662,"filename":1663,"mime_type":565,"width":570,"height":639,"size":1664},{"label":576,"target_width":205,"url":1666,"filename":1667,"mime_type":565,"width":1371,"height":1372,"size":1668},{"label":581,"target_width":582,"url":1670,"filename":1671,"mime_type":565,"width":582,"height":648,"size":1672},{"label":588,"target_width":589,"url":1674,"filename":1675,"mime_type":565,"width":589,"height":653,"size":1676},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is Conversion Rate Optimisation (CRO)?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F\",\n            \"name\": \"What Is Conversion Rate Optimisation (CRO)?\",\n            \"description\": \"What is conversion rate optimisation, or CRO? Learn how the conversion rate is calculated and how UX, checkout and the user journey affect results.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-10T07:28:16+00:00\",\n            \"dateModified\": \"2026-11-10T07:28:16+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F#article\",\n            \"headline\": \"What Is Conversion Rate Optimisation (CRO)?\",\n            \"name\": \"What Is Conversion Rate Optimisation (CRO)?\",\n            \"description\": \"What is conversion rate optimisation, or CRO? Learn how the conversion rate is calculated and how UX, checkout and the user journey affect results.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-conversion-rate-optimisation\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fconversion-optimisation-and-user-journey.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9cd25a5a-e69b-4680-b642-91a8b8a5a39f\u002Fprocessed\u002Fcro-un-ux-atskiribas.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"E-commerce\"\n            ],\n            \"keywords\": \"E-commerce\",\n            \"articleBody\": \"Conversion rate optimisation, or CRO, is a systematic process that aims to get a larger share of a website's or online store's visitors to take the desired action. In e-commerce, this is most often making a purchase. On a service company's website, it may be: filling in an enquiry form; booking a consultation; a phone call; requesting a quote. CRO is not just a design change. It combines: data → user behaviour → identifying UX problems → hypotheses → changes → checking results The goal is not just to get more traffic, but to get more results from the traffic the website already has. What is a conversion? A conversion is an action the company wants the user to take. In an online store, the main conversion is usually: a purchase On a service website, it may be: submitting an enquiry; booking a consultation; a phone call; a demo request. On the way to the main conversion, there may also be intermediate actions, or micro-conversions, for example: viewing a product; adding a product to the cart; starting checkout; creating an account; signing up for a newsletter. These actions help you understand at which stage of the user journey a problem occurs. That is why, before starting CRO, you first need to answer: what exactly counts as a successful result on this page? How is the conversion rate calculated? The simplified formula is: Conversion rate = number of conversions ÷ number of visitors × 100 For example: 1,000 people visit an online store and 25 of them make a purchase. 25 ÷ 1,000 × 100 = 2.5% The conversion rate is 2.5%. In practice, it is important to use one measurement method consistently. Depending on the analytics system, you may be measuring: users; sessions; purchases; enquiries; other actions that matter to the business. That is why conversion rates from different companies cannot always be compared like for like. What does CRO optimise in practice? Conversion rate optimisation can affect almost the entire user journey. In an online store For example: category structure; product filters; product pages; price and delivery information; CTAs; the cart; checkout; payment options; the mobile version. On a service website For example: the service description; CTA placement; the contact form; pricing or process information; client examples; navigation; the enquiry process. The goal of CRO is not to change everything. The goal is to find the places where users get confused, hesitate or abandon the process, and understand what can be improved. CRO vs UX - what is the difference? User experience, or UX, looks at how clear, convenient and logical it is for a person to use a website or system. CRO, on the other hand, looks at whether that experience helps the user reach a specific business result. For example, an online store may have a visually polished product page. But if the user cannot quickly understand: how much delivery costs; when the product will be available; whether the item can be returned; which size is the right choice, they may not complete the purchase. In that case, a single problem is both: a UX problem, because the information is not clear enough, and a CRO problem, because the uncertainty reduces the chance that the user will buy. That is why good conversion optimisation often starts not with changing the colour of a CTA, but with understanding the user journey and its obstacles. A similar situation can occur on a service page when there are many visits but few enquiries, because the service process, the price or the next step is unclear. A CRO example in an online store Let's say an online store has: 10,000 visits a month and 200 purchases. The conversion rate is 2%. The company could try to increase its advertising budget and get even more traffic. But first, it can check why some of its existing visitors are not buying. The analysis shows: 1,000 people add a product to the cart → 600 start checkout → 200 complete the purchase This suggests that the biggest problem may not be on the product page. It may be in the checkout stage. For example: the delivery price appears only at the end; the form is too long; entering an address on mobile is awkward; the buyer's preferred payment method is missing; the error message is unclear. The task of CRO is then to identify this obstacle and test whether removing it improves the result. Read more about e-commerce structure, checkout, payments and integrations in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}. How does conversion rate optimisation work? CRO is a cyclical process. 1. Define the main conversion For example: a purchase or an enquiry 2. Analyse the data Look at which stage of the user journey has the biggest drop-off. For example: product page → cart → checkout → purchase 3. Look for the reason The numbers show where the problem is, but not always why. That is why you use, for example: user tests; session recordings; heatmaps; surveys; customer support questions; UX analysis. 4. Form a hypothesis For example: If we show the delivery price earlier, fewer people will abandon checkout after seeing the delivery cost. 5. Implement and test the change Depending on traffic and the situation, you can use: an A\u002FB test; a before\u002Fafter comparison; user testing; other controlled experiments. If the change helps, you keep it. If it doesn't, you revise the hypothesis. That is why CRO is a continuous optimisation process, not a one-off design tweak. Does CRO mean A\u002FB testing? No. A\u002FB testing is one of the CRO methods, not CRO itself. In an A\u002FB test, the audience is split, for example: Version A the current product page Version B a product page with a restructured information layout The results are then compared. But A\u002FB tests need enough data. If a website has little traffic and only a few conversions a month, the test may not have enough data to draw a reliable conclusion. In that case, the following may be more valuable: UX analysis; user testing; an analytics review; customer interviews; removing obvious...\",\n            \"wordCount\": 988,\n            \"timeRequired\": \"PT9M\",\n            \"datePublished\": \"2026-11-10T07:28:16+00:00\",\n            \"dateModified\": \"2026-11-10T07:28:16+00:00\"\n        }\n    ]\n}",{"hero":1923,"sections":1927},{"text":1924,"image":1925},"\u003Cp>\u003Cstrong>Conversion rate optimisation, or CRO, is a systematic process that aims to get a larger share of a website's or online store's visitors to take the desired action.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In e-commerce, this is most often making a purchase.\u003C\u002Fp>\u003Cp>On a service company's website, it may be:\u003C\u002Fp>\u003Cul>\u003Cli>filling in an enquiry form;\u003C\u002Fli>\u003Cli>booking a consultation;\u003C\u002Fli>\u003Cli>a phone call;\u003C\u002Fli>\u003Cli>requesting a quote.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>CRO is not just a design change.\u003C\u002Fp>\u003Cp>It combines:\u003C\u002Fp>\u003Cp>\u003Cstrong>data → user behaviour → identifying UX problems → hypotheses → changes → checking results\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The goal is not just to get more traffic, but \u003Cstrong>to get more results from the traffic the website already has\u003C\u002Fstrong>.\u003C\u002Fp>",{"type":622,"id":1650,"filename":1654,"url":1926,"mime_type":565,"width":1371,"height":1372,"size":1668},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9f18f47b-1688-4b8c-b9a8-def5bd510c80\u002Ftranslations\u002Fen\u002Fconversion-optimisation-and-user-journey.webp",[1928,1931,1934,1937,1945,1948,1951,1954,1957,1960,1963,1965],{"heading_h2":1929,"text":1930,"image":205},"What is a conversion?","\u003Cp>A conversion is an action the company wants the user to take.\u003C\u002Fp>\u003Cp>In an online store, the main conversion is usually:\u003C\u002Fp>\u003Cp>\u003Cstrong>a purchase\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>On a service website, it may be:\u003C\u002Fp>\u003Cul>\u003Cli>submitting an enquiry;\u003C\u002Fli>\u003Cli>booking a consultation;\u003C\u002Fli>\u003Cli>a phone call;\u003C\u002Fli>\u003Cli>a demo request.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>On the way to the main conversion, there may also be \u003Cstrong>intermediate actions, or micro-conversions\u003C\u002Fstrong>, for example:\u003C\u002Fp>\u003Cul>\u003Cli>viewing a product;\u003C\u002Fli>\u003Cli>adding a product to the cart;\u003C\u002Fli>\u003Cli>starting checkout;\u003C\u002Fli>\u003Cli>creating an account;\u003C\u002Fli>\u003Cli>signing up for a newsletter.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>These actions help you understand at which stage of the user journey a problem occurs.\u003C\u002Fp>\u003Cp>That is why, before starting CRO, you first need to answer:\u003C\u002Fp>\u003Cp>\u003Cstrong>what exactly counts as a successful result on this page?\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1932,"text":1933,"image":205},"How is the conversion rate calculated?","\u003Cp>The simplified formula is:\u003C\u002Fp>\u003Cp>\u003Cstrong>Conversion rate = number of conversions ÷ number of visitors × 100\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>1,000 people visit an online store and 25 of them make a purchase.\u003C\u002Fp>\u003Cp>\u003Cstrong>25 ÷ 1,000 × 100 = 2.5%\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The conversion rate is \u003Cstrong>2.5%\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In practice, it is important to use one measurement method consistently.\u003C\u002Fp>\u003Cp>Depending on the analytics system, you may be measuring:\u003C\u002Fp>\u003Cul>\u003Cli>users;\u003C\u002Fli>\u003Cli>sessions;\u003C\u002Fli>\u003Cli>purchases;\u003C\u002Fli>\u003Cli>enquiries;\u003C\u002Fli>\u003Cli>other actions that matter to the business.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why conversion rates from different companies cannot always be compared like for like.\u003C\u002Fp>",{"heading_h2":1935,"text":1936,"image":205},"What does CRO optimise in practice?","\u003Cp>Conversion rate optimisation can affect almost the entire user journey.\u003C\u002Fp>\u003Ch3>In an online store\u003C\u002Fh3>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>category structure;\u003C\u002Fli>\u003Cli>product filters;\u003C\u002Fli>\u003Cli>product pages;\u003C\u002Fli>\u003Cli>price and delivery information;\u003C\u002Fli>\u003Cli>CTAs;\u003C\u002Fli>\u003Cli>the cart;\u003C\u002Fli>\u003Cli>checkout;\u003C\u002Fli>\u003Cli>payment options;\u003C\u002Fli>\u003Cli>the mobile version.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>On a service website\u003C\u002Fh3>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>the service description;\u003C\u002Fli>\u003Cli>CTA placement;\u003C\u002Fli>\u003Cli>the contact form;\u003C\u002Fli>\u003Cli>pricing or process information;\u003C\u002Fli>\u003Cli>client examples;\u003C\u002Fli>\u003Cli>navigation;\u003C\u002Fli>\u003Cli>the enquiry process.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The goal of CRO is not to change everything.\u003C\u002Fp>\u003Cp>The goal is to find the places where users \u003Cstrong>get confused, hesitate or abandon the process\u003C\u002Fstrong>, and understand what can be improved.\u003C\u002Fp>",{"heading_h2":1938,"text":1939,"image":1940},"CRO vs UX - what is the difference?","\u003Cp>\u003Cstrong>User experience, or UX,\u003C\u002Fstrong> looks at how clear, convenient and logical it is for a person to use a website or system.\u003C\u002Fp>\u003Cp>\u003Cstrong>CRO\u003C\u002Fstrong>, on the other hand, looks at whether that experience helps the user reach a specific business result.\u003C\u002Fp>\u003Cp>For example, an online store may have a visually polished product page.\u003C\u002Fp>\u003Cp>But if the user cannot quickly understand:\u003C\u002Fp>\u003Cul>\u003Cli>how much delivery costs;\u003C\u002Fli>\u003Cli>when the product will be available;\u003C\u002Fli>\u003Cli>whether the item can be returned;\u003C\u002Fli>\u003Cli>which size is the right choice,\u003C\u002Fli>\u003C\u002Ful>\u003Cp>they may not complete the purchase.\u003C\u002Fp>\u003Cp>In that case, a single problem is both:\u003C\u002Fp>\u003Cp>\u003Cstrong>a UX problem\u003C\u002Fstrong>, because the information is not clear enough,\u003C\u002Fp>\u003Cp>and\u003C\u002Fp>\u003Cp>\u003Cstrong>a CRO problem\u003C\u002Fstrong>, because the uncertainty reduces the chance that the user will buy.\u003C\u002Fp>\u003Cp>That is why good conversion optimisation often starts not with changing the colour of a CTA, but with \u003Cstrong>understanding the user journey and its obstacles\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>A similar situation can occur on a service page when there are many visits but few enquiries, because the service process, the price or the next step is unclear.\u003C\u002Fp>",{"type":622,"id":1941,"filename":1942,"url":1943,"mime_type":565,"width":1371,"height":1372,"size":1944},"9cd25a5a-e69b-4680-b642-91a8b8a5a39f","cro-un-ux-atskiribas.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9cd25a5a-e69b-4680-b642-91a8b8a5a39f\u002Fprocessed\u002Fcro-un-ux-atskiribas.webp",56492,{"heading_h2":1946,"text":1947,"image":205},"A CRO example in an online store","\u003Cp>Let's say an online store has:\u003C\u002Fp>\u003Cp>\u003Cstrong>10,000 visits a month\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>and\u003C\u002Fp>\u003Cp>\u003Cstrong>200 purchases.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The conversion rate is 2%.\u003C\u002Fp>\u003Cp>The company could try to increase its advertising budget and get even more traffic.\u003C\u002Fp>\u003Cp>But first, it can check why some of its existing visitors are not buying.\u003C\u002Fp>\u003Cp>The analysis shows:\u003C\u002Fp>\u003Cp>\u003Cstrong>1,000 people add a product to the cart\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>600 start checkout\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ \u003Cstrong>200 complete the purchase\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This suggests that the biggest problem may not be on the product page.\u003C\u002Fp>\u003Cp>It may be \u003Cstrong>in the checkout stage\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>the delivery price appears only at the end;\u003C\u002Fli>\u003Cli>the form is too long;\u003C\u002Fli>\u003Cli>entering an address on mobile is awkward;\u003C\u002Fli>\u003Cli>the buyer's preferred payment method is missing;\u003C\u002Fli>\u003Cli>the error message is unclear.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The task of CRO is then to identify this obstacle and test whether removing it improves the result.\u003C\u002Fp>\u003Cp>Read more about e-commerce structure, checkout, payments and integrations in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}.\u003C\u002Fp>",{"heading_h2":1949,"text":1950,"image":205},"How does conversion rate optimisation work?","\u003Cp>CRO is a cyclical process.\u003C\u002Fp>\u003Ch3>1. Define the main conversion\u003C\u002Fh3>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>a purchase\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>or\u003C\u002Fp>\u003Cp>\u003Cstrong>an enquiry\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>2. Analyse the data\u003C\u002Fh3>\u003Cp>Look at which stage of the user journey has the biggest drop-off.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>product page → cart → checkout → purchase\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>3. Look for the reason\u003C\u002Fh3>\u003Cp>The numbers show \u003Cstrong>where\u003C\u002Fstrong> the problem is, but not always \u003Cstrong>why\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>That is why you use, for example:\u003C\u002Fp>\u003Cul>\u003Cli>user tests;\u003C\u002Fli>\u003Cli>session recordings;\u003C\u002Fli>\u003Cli>heatmaps;\u003C\u002Fli>\u003Cli>surveys;\u003C\u002Fli>\u003Cli>customer support questions;\u003C\u002Fli>\u003Cli>UX analysis.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>4. Form a hypothesis\u003C\u002Fh3>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>If we show the delivery price earlier, fewer people will abandon checkout after seeing the delivery cost.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>5. Implement and test the change\u003C\u002Fh3>\u003Cp>Depending on traffic and the situation, you can use:\u003C\u002Fp>\u003Cul>\u003Cli>an A\u002FB test;\u003C\u002Fli>\u003Cli>a before\u002Fafter comparison;\u003C\u002Fli>\u003Cli>user testing;\u003C\u002Fli>\u003Cli>other controlled experiments.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If the change helps, you keep it. If it doesn't, you revise the hypothesis.\u003C\u002Fp>\u003Cp>That is why CRO is \u003Cstrong>a continuous optimisation process\u003C\u002Fstrong>, not a one-off design tweak.\u003C\u002Fp>",{"heading_h2":1952,"text":1953,"image":205},"Does CRO mean A\u002FB testing?","\u003Cp>No.\u003C\u002Fp>\u003Cp>\u003Cstrong>A\u002FB testing is one of the CRO methods, not CRO itself.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In an A\u002FB test, the audience is split, for example:\u003C\u002Fp>\u003Cp>\u003Cstrong>Version A\u003C\u002Fstrong>\u003Cbr \u002F>the current product page\u003C\u002Fp>\u003Cp>\u003Cstrong>Version B\u003C\u002Fstrong>\u003Cbr \u002F>a product page with a restructured information layout\u003C\u002Fp>\u003Cp>The results are then compared.\u003C\u002Fp>\u003Cp>But A\u002FB tests need enough data.\u003C\u002Fp>\u003Cp>If a website has little traffic and only a few conversions a month, the test may not have enough data to draw a reliable conclusion.\u003C\u002Fp>\u003Cp>In that case, the following may be more valuable:\u003C\u002Fp>\u003Cul>\u003Cli>UX analysis;\u003C\u002Fli>\u003Cli>user testing;\u003C\u002Fli>\u003Cli>an analytics review;\u003C\u002Fli>\u003Cli>customer interviews;\u003C\u002Fli>\u003Cli>removing obvious obstacles.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>CRO does not mean everything has to be tested with an A\u002FB test.\u003C\u002Fp>",{"heading_h2":1955,"text":1956,"image":205},"CRO is not just changing a button colour","\u003Cp>CRO is often reduced to testing buttons, headlines or CTAs.\u003C\u002Fp>\u003Cp>Details like these can affect the result too, but the greater potential is often in the process itself.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>changing a button colour\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>versus\u003C\u002Fp>\u003Cp>\u003Cstrong>reducing the number of checkout steps\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>or:\u003C\u002Fp>\u003Cp>\u003Cstrong>changing the font size\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>versus\u003C\u002Fp>\u003Cp>\u003Cstrong>clear delivery and returns information before purchase.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>That is why the most important CRO question is:\u003C\u002Fp>\u003Cp>\u003Cstrong>what is currently stopping the user from making a decision or completing the action?\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1958,"text":1959,"image":205},"What should not be done in the name of CRO?","\u003Cp>Increasing conversions is not the only goal.\u003C\u002Fp>\u003Cp>User trust matters too.\u003C\u002Fp>\u003Cp>For example, in the short term you can boost certain metrics with:\u003C\u002Fp>\u003Cul>\u003Cli>misleading CTAs;\u003C\u002Fli>\u003Cli>automatically added products;\u003C\u002Fli>\u003Cli>hidden costs;\u003C\u002Fli>\u003Cli>complicated opt-outs;\u003C\u002Fli>\u003Cli>intrusive pop-ups.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But this can damage:\u003C\u002Fp>\u003Cul>\u003Cli>the customer experience;\u003C\u002Fli>\u003Cli>trust;\u003C\u002Fli>\u003Cli>repeat purchases;\u003C\u002Fli>\u003Cli>brand reputation.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why \u003Cstrong>the goal of CRO is not to get a conversion at any cost\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The goal is to make the desired action clearer and simpler for a user for whom it is already relevant.\u003C\u002Fp>",{"heading_h2":1961,"text":1962,"image":205},"When does a business need CRO?","\u003Cp>Conversion rate optimisation becomes especially valuable when:\u003C\u002Fp>\u003Cul>\u003Cli>the website already has regular traffic;\u003C\u002Fli>\u003Cli>ads bring visitors, but there are few purchases or enquiries;\u003C\u002Fli>\u003Cli>many products are added to the cart but not bought;\u003C\u002Fli>\u003Cli>there is a high drop-off at checkout;\u003C\u002Fli>\u003Cli>people visit the service page but do not get in touch;\u003C\u002Fli>\u003Cli>the company is planning a website or online store redesign.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If there is very little traffic, CRO's ability to base decisions on data and experiments is more limited.\u003C\u002Fp>\u003Cp>In that situation, a higher priority may be:\u003C\u002Fp>\u003Cul>\u003Cli>attracting traffic;\u003C\u002Fli>\u003Cli>the offer;\u003C\u002Fli>\u003Cli>audience fit;\u003C\u002Fli>\u003Cli>SEO or advertising.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This does not mean that UX cannot be improved or obvious obstacles removed on a low-traffic site.\u003C\u002Fp>\u003Cp>It will simply be harder to measure the impact of changes reliably.\u003C\u002Fp>",{"heading_h2":1443,"text":1964,"image":205},"\u003Ch3>What is CRO?\u003C\u002Fh3>\u003Cp>CRO, or conversion rate optimisation, is a process that aims to increase the share of website visitors who take a desired action, such as making a purchase or submitting an enquiry.\u003C\u002Fp>\u003Ch3>What is a good conversion rate?\u003C\u002Fh3>\u003Cp>There is no single universal good conversion rate.\u003C\u002Fp>\u003Cp>It varies by industry, traffic source, product price, device, market and type of conversion.\u003C\u002Fp>\u003Cp>In practice, it is more useful to compare a company's results with its own previous period and similar segments than to aim for one universal percentage.\u003C\u002Fp>\u003Ch3>Is CRO the same as UX?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>UX focuses on the user experience, while CRO focuses on how that experience helps achieve a specific business result.\u003C\u002Fp>\u003Cp>In practice, they often overlap, because unclear or complicated UX can reduce conversions.\u003C\u002Fp>\u003Ch3>Does CRO only help online stores?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>CRO can also be used for service websites, SaaS products, booking systems, landing pages and other digital environments.\u003C\u002Fp>\u003Cp>The only thing that changes is what the company defines as a conversion.\u003C\u002Fp>\u003Ch3>Can conversions be improved without more traffic?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>That is exactly one of the goals of CRO - to get more purchases, enquiries or other results from existing traffic.\u003C\u002Fp>\u003Cp>This does not mean attracting traffic is unimportant. CRO and customer acquisition work best together.\u003C\u002Fp>",{"heading_h2":1446,"text":1966,"image":205},"\u003Cp>\u003Cstrong>Conversion rate optimisation is the systematic improvement of a website or online store so that more users successfully complete the desired action.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>CRO is not just:\u003C\u002Fp>\u003Cp>\u003Cstrong>button colours + CTA copy + A\u002FB tests\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It is a process:\u003C\u002Fp>\u003Cp>\u003Cstrong>data → user journey → obstacle → hypothesis → improvement → testing\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>And that is exactly why CRO is closely linked to UX.\u003C\u002Fp>\u003Cp>Often, the best way to increase conversions is not to persuade the user harder, but \u003Cstrong>to make their journey clearer, simpler and more trustworthy\u003C\u002Fstrong>.\u003C\u002Fp>",{"card_image":205,"hero_image":1968},{"id":1650,"type":155,"locale":22,"fallback":1969,"image":1970,"derivatives":1977},{"used":25,"locale":205},{"url":1653,"filename":1654,"alt":1655,"title":1655,"caption":1655,"width":1371,"height":1372,"derivatives":1971},{"card":1972,"mobile":1973,"original":1974,"tablet":1975,"thumb":1976},{"label":561,"target_width":562,"url":1658,"filename":1659,"mime_type":565,"width":562,"height":634,"size":1660},{"label":569,"target_width":570,"url":1662,"filename":1663,"mime_type":565,"width":570,"height":639,"size":1664},{"label":576,"target_width":205,"url":1666,"filename":1667,"mime_type":565,"width":1371,"height":1372,"size":1668},{"label":581,"target_width":582,"url":1670,"filename":1671,"mime_type":565,"width":582,"height":648,"size":1672},{"label":588,"target_width":589,"url":1674,"filename":1675,"mime_type":565,"width":589,"height":653,"size":1676},{"card":1978,"mobile":1979,"original":1980,"tablet":1981,"thumb":1982},{"label":561,"target_width":562,"url":1658,"filename":1659,"mime_type":565,"width":562,"height":634,"size":1660},{"label":569,"target_width":570,"url":1662,"filename":1663,"mime_type":565,"width":570,"height":639,"size":1664},{"label":576,"target_width":205,"url":1666,"filename":1667,"mime_type":565,"width":1371,"height":1372,"size":1668},{"label":581,"target_width":582,"url":1670,"filename":1671,"mime_type":565,"width":582,"height":648,"size":1672},{"label":588,"target_width":589,"url":1674,"filename":1675,"mime_type":565,"width":589,"height":653,"size":1676},{"id":1684,"locale":22,"fallback":1984,"route":1985,"title":1687,"summary":205,"body":205,"cta_label":205,"categories":1986,"taxonomies":1991,"read_time":1996,"published_date":1997,"seo":1998,"schema":2016,"content":2017,"media":2042,"is_featured":25,"sort_order":231,"published_at":1695},{"used":25,"locale":205},{"slug":1519,"path":1686},[1987],{"id":1345,"title":1299,"slug":205,"route":1988,"fallback":1990},{"path":1347,"query":1989},{"category":1345},{"used":25,"locale":205},[1992],{"id":1345,"title":1299,"slug":205,"route":1993,"fallback":1995},{"path":1347,"query":1994},{"category":1345},{"used":25,"locale":205},{"minutes":1356,"label":1357},{"iso":1646,"display":1647},{"meta_title":1999,"meta_description":2000,"image":2001},"WooCommerce or Shopify in Latvia: Which to Choose?","WooCommerce or Shopify for a Latvian online store? We compare payments, VAT, languages, SEO, integrations, costs and maintenance.",{"id":1697,"type":155,"locale":22,"fallback":2002,"image":2003,"derivatives":2010},{"used":25,"locale":205},{"url":1700,"filename":1701,"alt":1702,"title":1702,"caption":1702,"width":1371,"height":1372,"derivatives":2004},{"card":2005,"mobile":2006,"original":2007,"tablet":2008,"thumb":2009},{"label":561,"target_width":562,"url":1705,"filename":1706,"mime_type":565,"width":562,"height":634,"size":1707},{"label":569,"target_width":570,"url":1709,"filename":1710,"mime_type":565,"width":570,"height":639,"size":1711},{"label":576,"target_width":205,"url":1713,"filename":1714,"mime_type":565,"width":1371,"height":1372,"size":1715},{"label":581,"target_width":582,"url":1717,"filename":1718,"mime_type":565,"width":582,"height":648,"size":1719},{"label":588,"target_width":589,"url":1721,"filename":1722,"mime_type":565,"width":589,"height":653,"size":1723},{"card":2011,"mobile":2012,"original":2013,"tablet":2014,"thumb":2015},{"label":561,"target_width":562,"url":1705,"filename":1706,"mime_type":565,"width":562,"height":634,"size":1707},{"label":569,"target_width":570,"url":1709,"filename":1710,"mime_type":565,"width":570,"height":639,"size":1711},{"label":576,"target_width":205,"url":1713,"filename":1714,"mime_type":565,"width":1371,"height":1372,"size":1715},{"label":581,"target_width":582,"url":1717,"filename":1718,"mime_type":565,"width":582,"height":648,"size":1719},{"label":588,"target_width":589,"url":1721,"filename":1722,"mime_type":565,"width":589,"height":653,"size":1723},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"WooCommerce or Shopify: Which Is Better for the Latvian Market?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F\",\n            \"name\": \"WooCommerce or Shopify in Latvia: Which to Choose?\",\n            \"description\": \"WooCommerce or Shopify for a Latvian online store? We compare payments, VAT, languages, SEO, integrations, costs and maintenance.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-10T07:02:54+00:00\",\n            \"dateModified\": \"2026-11-10T07:02:54+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F#article\",\n            \"headline\": \"WooCommerce or Shopify: Which Is Better for the Latvian Market?\",\n            \"name\": \"WooCommerce or Shopify: Which Is Better for the Latvian Market?\",\n            \"description\": \"WooCommerce or Shopify for a Latvian online store? We compare payments, VAT, languages, SEO, integrations, costs and maintenance.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwoocommerce-or-shopify\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F29d6fc5b-b220-4a8a-bd56-220f56781991\u002Ftranslations\u002Fen\u002Fwhen-to-choose-woocommerce-or-shopify.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"E-commerce\"\n            ],\n            \"keywords\": \"E-commerce\",\n            \"articleBody\": \"For a Latvian business, WooCommerce will more often be the better fit when content and SEO growth, custom integrations, tailored business logic and greater control over the technical solution matter. Shopify will more often be the better fit when you need a more standardised e-commerce environment, simpler technical maintenance, and most of your needs can be covered by Shopify's core features or ready-made apps. Neither platform is automatically better for every Latvian business. In 2026, it is also no longer accurate to rule out Shopify just because of the Latvian market - Shopify Payments is available in Latvia, and both platforms can be used for local as well as international e-commerce projects. The choice depends more on: the business process; the integrations you need; your content and SEO strategy; multilingual requirements; technical maintenance; your long-term development plan. WooCommerce or Shopify - a quick comparison WooCommerce Shopify Platform Open-source e-commerce on WordPress SaaS e-commerce platform Hosting Must be arranged separately Included Maintenance The company's or developer's responsibility Largely handled by Shopify Customisation Very flexible Broad, within the platform's limits Content and SEO Very flexible WordPress content architecture Full standard SEO capabilities Payments in Latvia WooPayments + third-party solutions Shopify Payments + third-party solutions Multilingual Depends on the chosen WordPress solution Shopify Markets + Translate & Adapt Integrations Extensive, custom solutions possible Apps + Shopify API Technical control High Lower Fast launch Depends on the project Often simpler for a standardised store The key question is not: \\\"Which platform is better?\\\" But: \\\"Which platform better fits our sales process and growth plan?\\\" Key differences for a Latvian business Payments in Latvia In 2026, both platforms offer integrated payment solutions in Latvia. Shopify Payments is available to Latvian businesses and supports, for example: Visa; Mastercard; American Express; Apple Pay; Google Pay; Shop Pay. Shopify can also be used with third-party payment providers. In that case, you need to look at the total cost, because depending on the configuration and plan, a Shopify transaction fee may also apply. WooPayments is also available in Latvia. In addition, WooCommerce can be integrated with a range of other international and Baltic payment providers. So in 2026, the main difference is no longer: \\\"which platform has payments in Latvia?\\\" Both do. What matters more is assessing: the cost model + the payment methods you need + freedom of integration + checkout logic. If you need a standardised payment process, both platforms can be a good fit. If you need specific payment logic or a combination of several systems, WooCommerce often gives you more freedom to customise. VAT and selling in the European Union Both WooCommerce and Shopify can be used for e-commerce in Latvia and other EU markets. WooCommerce lets you configure: tax rates; prices with or without VAT; tax calculations based on the customer's location; B2B VAT scenarios with additional solutions. For example, you can validate EU VAT numbers and, where appropriate, adjust how tax is applied to business customers. Shopify also provides EU tax configuration and VAT registration management within its system. Most importantly: the platform itself does not determine a company's legal tax obligations. If a company sells in several EU markets, has both B2B and B2C transactions or a more complex VAT structure, the tax process needs to be planned separately, regardless of the platform chosen. Latvian and multiple markets Both platforms can be used for a multilingual online store. With WooCommerce, multilingual support is usually implemented with WordPress solutions, such as: WPML; Polylang; TranslatePress; other multilingual tools. This allows flexible content in different languages for products, categories, blogs and other pages. Shopify offers Markets and Translate & Adapt, which let you manage several languages and markets on one platform. Keep in mind that not all third-party app content can always be translated with Shopify Translate & Adapt. For a Latvian business that needs, for example: LV + EN + RU both platforms can be suitable. WooCommerce's multilingual architecture can be configured very flexibly depending on the chosen WordPress solution, while Shopify offers a more centralised Markets approach. SEO and content SEO can be done on both platforms. That is why it would not be accurate to say: WooCommerce automatically ranks better than Shopify. WooCommerce's advantage is something else. Because it runs on WordPress, a single system can very flexibly combine: products + categories + service pages + blog + glossary + custom landing pages If a content ecosystem is a key part of the company's customer acquisition strategy, WordPress and WooCommerce often give greater content architecture flexibility. Shopify also provides core SEO features, multilingual URLs, a market structure and the ability to optimise product, category and content pages. So the difference is not: good SEO versus bad SEO but rather: how broad and custom a content structure the company plans to build. Integrations and custom business logic Both platforms can be connected to other systems. WooCommerce can be integrated with: ERP; CRM; warehouse systems; accounting; delivery systems; product data sources; custom APIs. Because the solution is more open, the developer has more freedom to change how the system works to match a specific business process. Shopify, on the other hand, has a very large app ecosystem and API. Many typical needs can be solved with a ready-made app without custom programming. So, in simple terms: standard feature → Shopify is often convenient custom business logic → WooCommerce often gives more flexibility This does not mean complex solutions cannot be built with Shopify. You just need to assess whether the speci...\",\n            \"wordCount\": 898,\n            \"timeRequired\": \"PT8M\",\n            \"datePublished\": \"2026-11-10T07:02:54+00:00\",\n            \"dateModified\": \"2026-11-10T07:02:54+00:00\"\n        }\n    ]\n}",{"hero":2018,"sections":2022},{"text":2019,"image":2020},"\u003Cp>\u003Cstrong>For a Latvian business, WooCommerce will more often be the better fit when content and SEO growth, custom integrations, tailored business logic and greater control over the technical solution matter. Shopify will more often be the better fit when you need a more standardised e-commerce environment, simpler technical maintenance, and most of your needs can be covered by Shopify's core features or ready-made apps.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Neither platform is automatically better for every Latvian business.\u003C\u002Fp>\u003Cp>In 2026, it is also no longer accurate to rule out Shopify just because of the Latvian market - \u003Cstrong>Shopify Payments is available in Latvia\u003C\u002Fstrong>, and both platforms can be used for local as well as international e-commerce projects.\u003C\u002Fp>\u003Cp>The choice depends more on:\u003C\u002Fp>\u003Cul>\u003Cli>the business process;\u003C\u002Fli>\u003Cli>the integrations you need;\u003C\u002Fli>\u003Cli>your content and SEO strategy;\u003C\u002Fli>\u003Cli>multilingual requirements;\u003C\u002Fli>\u003Cli>technical maintenance;\u003C\u002Fli>\u003Cli>your long-term development plan.\u003C\u002Fli>\u003C\u002Ful>",{"type":622,"id":1697,"filename":1701,"url":2021,"mime_type":565,"width":1371,"height":1372,"size":1715},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F14cf1036-70b2-4205-9880-b17e2d8e8dfa\u002Ftranslations\u002Fen\u002Fwoocommerce-and-shopify-comparison-for-the-latvian-market.webp",[2023,2026,2029,2037,2039],{"heading_h2":2024,"text":2025,"image":205},"WooCommerce or Shopify - a quick comparison","\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>\u003C\u002Fth>\u003Cth>WooCommerce\u003C\u002Fth>\u003Cth>Shopify\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Platform\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Open-source e-commerce on WordPress\u003C\u002Ftd>\u003Ctd>SaaS e-commerce platform\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Hosting\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Must be arranged separately\u003C\u002Ftd>\u003Ctd>Included\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Maintenance\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The company's or developer's responsibility\u003C\u002Ftd>\u003Ctd>Largely handled by Shopify\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Customisation\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Very flexible\u003C\u002Ftd>\u003Ctd>Broad, within the platform's limits\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Content and SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Very flexible WordPress content architecture\u003C\u002Ftd>\u003Ctd>Full standard SEO capabilities\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Payments in Latvia\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>WooPayments + third-party solutions\u003C\u002Ftd>\u003Ctd>Shopify Payments + third-party solutions\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Multilingual\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Depends on the chosen WordPress solution\u003C\u002Ftd>\u003Ctd>Shopify Markets + Translate & Adapt\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integrations\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Extensive, custom solutions possible\u003C\u002Ftd>\u003Ctd>Apps + Shopify API\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Technical control\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>High\u003C\u002Ftd>\u003Ctd>Lower\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Fast launch\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Depends on the project\u003C\u002Ftd>\u003Ctd>Often simpler for a standardised store\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>The key question is not:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Which platform is better?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Which platform better fits our sales process and growth plan?"\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":2027,"text":2028,"image":205},"Key differences for a Latvian business","\u003Ch3>Payments in Latvia\u003C\u002Fh3>\u003Cp>In 2026, both platforms offer integrated payment solutions in Latvia.\u003C\u002Fp>\u003Cp>\u003Cstrong>Shopify Payments\u003C\u002Fstrong> is available to Latvian businesses and supports, for example:\u003C\u002Fp>\u003Cul>\u003Cli>Visa;\u003C\u002Fli>\u003Cli>Mastercard;\u003C\u002Fli>\u003Cli>American Express;\u003C\u002Fli>\u003Cli>Apple Pay;\u003C\u002Fli>\u003Cli>Google Pay;\u003C\u002Fli>\u003Cli>Shop Pay.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Shopify can also be used with third-party payment providers. In that case, you need to look at the total cost, because depending on the configuration and plan, a Shopify transaction fee may also apply.\u003C\u002Fp>\u003Cp>\u003Cstrong>WooPayments is also available in Latvia\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>In addition, WooCommerce can be integrated with a range of other international and Baltic payment providers.\u003C\u002Fp>\u003Cp>So in 2026, the main difference is no longer:\u003C\u002Fp>\u003Cp>\u003Cstrong>"which platform has payments in Latvia?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Both do.\u003C\u002Fp>\u003Cp>What matters more is assessing:\u003C\u002Fp>\u003Cp>\u003Cstrong>the cost model + the payment methods you need + freedom of integration + checkout logic.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you need a standardised payment process, both platforms can be a good fit.\u003C\u002Fp>\u003Cp>If you need specific payment logic or a combination of several systems, WooCommerce often gives you more freedom to customise.\u003C\u002Fp>\u003Ch3>VAT and selling in the European Union\u003C\u002Fh3>\u003Cp>Both WooCommerce and Shopify can be used for e-commerce in Latvia and other EU markets.\u003C\u002Fp>\u003Cp>WooCommerce lets you configure:\u003C\u002Fp>\u003Cul>\u003Cli>tax rates;\u003C\u002Fli>\u003Cli>prices with or without VAT;\u003C\u002Fli>\u003Cli>tax calculations based on the customer's location;\u003C\u002Fli>\u003Cli>B2B VAT scenarios with additional solutions.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example, you can validate EU VAT numbers and, where appropriate, adjust how tax is applied to business customers.\u003C\u002Fp>\u003Cp>Shopify also provides EU tax configuration and VAT registration management within its system.\u003C\u002Fp>\u003Cp>Most importantly:\u003C\u002Fp>\u003Cp>\u003Cstrong>the platform itself does not determine a company's legal tax obligations.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If a company sells in several EU markets, has both B2B and B2C transactions or a more complex VAT structure, the tax process needs to be planned separately, regardless of the platform chosen.\u003C\u002Fp>\u003Ch3>Latvian and multiple markets\u003C\u002Fh3>\u003Cp>Both platforms can be used for a multilingual online store.\u003C\u002Fp>\u003Cp>With WooCommerce, multilingual support is usually implemented with WordPress solutions, such as:\u003C\u002Fp>\u003Cul>\u003Cli>WPML;\u003C\u002Fli>\u003Cli>Polylang;\u003C\u002Fli>\u003Cli>TranslatePress;\u003C\u002Fli>\u003Cli>other multilingual tools.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This allows flexible content in different languages for products, categories, blogs and other pages.\u003C\u002Fp>\u003Cp>Shopify offers \u003Cstrong>Markets\u003C\u002Fstrong> and \u003Cstrong>Translate & Adapt\u003C\u002Fstrong>, which let you manage several languages and markets on one platform.\u003C\u002Fp>\u003Cp>Keep in mind that not all third-party app content can always be translated with Shopify Translate & Adapt.\u003C\u002Fp>\u003Cp>For a Latvian business that needs, for example:\u003C\u002Fp>\u003Cp>\u003Cstrong>LV + EN + RU\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>both platforms can be suitable.\u003C\u002Fp>\u003Cp>WooCommerce's multilingual architecture can be configured very flexibly depending on the chosen WordPress solution, while Shopify offers a more centralised Markets approach.\u003C\u002Fp>\u003Ch3>SEO and content\u003C\u002Fh3>\u003Cp>SEO can be done on both platforms.\u003C\u002Fp>\u003Cp>That is why it would not be accurate to say:\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce automatically ranks better than Shopify.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>WooCommerce's advantage is something else.\u003C\u002Fp>\u003Cp>Because it runs on WordPress, a single system can very flexibly combine:\u003C\u002Fp>\u003Cp>\u003Cstrong>products + categories + service pages + blog + glossary + custom landing pages\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If a content ecosystem is a key part of the company's customer acquisition strategy, WordPress and WooCommerce often give greater \u003Cstrong>content architecture flexibility\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Shopify also provides core SEO features, multilingual URLs, a market structure and the ability to optimise product, category and content pages.\u003C\u002Fp>\u003Cp>So the difference is not:\u003C\u002Fp>\u003Cp>\u003Cstrong>good SEO versus bad SEO\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>but rather:\u003C\u002Fp>\u003Cp>\u003Cstrong>how broad and custom a content structure the company plans to build.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Integrations and custom business logic\u003C\u002Fh3>\u003Cp>Both platforms can be connected to other systems.\u003C\u002Fp>\u003Cp>WooCommerce can be integrated with:\u003C\u002Fp>\u003Cul>\u003Cli>ERP;\u003C\u002Fli>\u003Cli>CRM;\u003C\u002Fli>\u003Cli>warehouse systems;\u003C\u002Fli>\u003Cli>accounting;\u003C\u002Fli>\u003Cli>delivery systems;\u003C\u002Fli>\u003Cli>product data sources;\u003C\u002Fli>\u003Cli>custom APIs.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Because the solution is more open, the developer has more freedom to change how the system works to match a specific business process.\u003C\u002Fp>\u003Cp>Shopify, on the other hand, has a very large app ecosystem and API.\u003C\u002Fp>\u003Cp>Many typical needs can be solved with a ready-made app without custom programming.\u003C\u002Fp>\u003Cp>So, in simple terms:\u003C\u002Fp>\u003Cp>\u003Cstrong>standard feature → Shopify is often convenient\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>custom business logic → WooCommerce often gives more flexibility\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This does not mean complex solutions cannot be built with Shopify. You just need to assess whether the specific process can be implemented comfortably within the platform's architecture.\u003C\u002Fp>\u003Ch3>Maintenance and cost model\u003C\u002Fh3>\u003Cp>This is where the platforms differ significantly.\u003C\u002Fp>\u003Cp>With WooCommerce, the company or its technical partner has to take care of:\u003C\u002Fp>\u003Cul>\u003Cli>hosting;\u003C\u002Fli>\u003Cli>updates;\u003C\u002Fli>\u003Cli>backups;\u003C\u002Fli>\u003Cli>security;\u003C\u002Fli>\u003Cli>performance;\u003C\u002Fli>\u003Cli>plugin compatibility.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This gives more control, but also more technical responsibility.\u003C\u002Fp>\u003Cp>Shopify largely manages this part of the infrastructure itself.\u003C\u002Fp>\u003Cp>That makes the platform more convenient for companies that do not want to manage hosting and system updates separately.\u003C\u002Fp>\u003Cp>Costs are also structured differently.\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>development + hosting + maintenance + licences\u002Fextensions\u003C\u002Fp>\u003Cp>\u003Cstrong>Shopify:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>subscription + apps + payment costs + development\u002Fcustomisation\u003C\u002Fp>\u003Cp>So you cannot compare:\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce = free\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>versus\u003C\u002Fp>\u003Cp>\u003Cstrong>Shopify = paid\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It is more accurate to compare the total cost for a specific business over several years.\u003C\u002Fp>",{"heading_h2":2030,"text":2031,"image":2032},"When to choose WooCommerce and when to choose Shopify?","\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>WooCommerce is often a better fit if\u003C\u002Fth>\u003Cth>Shopify is often a better fit if\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Content and SEO matter\u003C\u002Ftd>\u003Ctd>You need a more standardised store\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need custom integrations\u003C\u002Ftd>\u003Ctd>Ready-made apps cover most of your needs\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You have custom business logic\u003C\u002Ftd>\u003Ctd>There are few non-standard processes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need more technical control\u003C\u002Ftd>\u003Ctd>You don't want to manage hosting\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>WordPress is already the basis of your content\u003C\u002Ftd>\u003Ctd>Simpler maintenance is the priority\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>You need flexible B2B\u002FB2C logic\u003C\u002Ftd>\u003Ctd>The main focus is selling products\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>The Latvian market in itself is no longer a reason to rule out Shopify.\u003C\u002Fp>\u003Cp>\u003Cstrong>WooCommerce is not "the winner because it's Latvia".\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It will more often be the better fit when a company needs more control, content, custom integrations and tailored business logic.\u003C\u002Fp>\u003Cp>Shopify will more often be the better fit when the priority is standardisation, SaaS infrastructure and less technical maintenance.\u003C\u002Fp>\u003Cp>We cover choosing a platform, payments, delivery and integrations in more detail in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}.\u003C\u002Fp>",{"type":622,"id":2033,"filename":2034,"url":2035,"mime_type":565,"width":1371,"height":1372,"size":2036},"29d6fc5b-b220-4a8a-bd56-220f56781991","when-to-choose-woocommerce-or-shopify.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F29d6fc5b-b220-4a8a-bd56-220f56781991\u002Ftranslations\u002Fen\u002Fwhen-to-choose-woocommerce-or-shopify.webp",132050,{"heading_h2":1443,"text":2038,"image":205},"\u003Ch3>Is WooCommerce better than Shopify?\u003C\u002Fh3>\u003Cp>Not always.\u003C\u002Fp>\u003Cp>WooCommerce gives more freedom to customise the technical side and content, while Shopify offers a more standardised environment and simpler infrastructure maintenance.\u003C\u002Fp>\u003Cp>The choice depends on the specific company's needs.\u003C\u002Fp>\u003Ch3>Does Shopify work in Latvia?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>Latvian businesses can use Shopify, and Shopify Payments is also available in Latvia.\u003C\u002Fp>\u003Ch3>Do WooCommerce and Shopify support payments in Latvia?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>Both platforms offer integrated payment solutions in Latvia, and both can also be connected to third-party payment providers.\u003C\u002Fp>\u003Cp>WooPayments is available in Latvia, just like Shopify Payments.\u003C\u002Fp>\u003Ch3>Which platform is better for SEO?\u003C\u002Fh3>\u003Cp>Neither platform guarantees better Google rankings by itself.\u003C\u002Fp>\u003Cp>WooCommerce and WordPress often give more flexibility for a broad content architecture and custom SEO solutions.\u003C\u002Fp>\u003Cp>Shopify provides the standard SEO functionality needed for a high-quality e-commerce project.\u003C\u002Fp>\u003Ch3>Which platform is cheaper?\u003C\u002Fh3>\u003Cp>There is no universal answer.\u003C\u002Fp>\u003Cp>WooCommerce costs are made up of development, hosting, maintenance and extensions.\u003C\u002Fp>\u003Cp>Shopify costs are made up of the subscription, apps, payment processing and any development needed.\u003C\u002Fp>\u003Cp>You need to compare the total cost of the specific project over several years.\u003C\u002Fp>",{"heading_h2":2040,"text":2041,"image":205},"Conclusion","\u003Cp>\u003Cstrong>WooCommerce and Shopify are both suitable for e-commerce in Latvia.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>WooCommerce will more often be the better fit for a company that values \u003Cstrong>control, content architecture, integrations and custom business logic\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Shopify will more often be the better fit when \u003Cstrong>standardised infrastructure, simpler maintenance and an ecosystem of ready-made solutions\u003C\u002Fstrong> matter.\u003C\u002Fp>\u003Cp>That is why the choice should not be based only on the platform's popularity or initial price.\u003C\u002Fp>\u003Cp>What matters more is understanding:\u003C\u002Fp>\u003Cp>\u003Cstrong>how the online store needs to work in one, two or five years.\u003C\u002Fstrong>\u003C\u002Fp>",{"card_image":205,"hero_image":2043},{"id":1697,"type":155,"locale":22,"fallback":2044,"image":2045,"derivatives":2052},{"used":25,"locale":205},{"url":1700,"filename":1701,"alt":1702,"title":1702,"caption":1702,"width":1371,"height":1372,"derivatives":2046},{"card":2047,"mobile":2048,"original":2049,"tablet":2050,"thumb":2051},{"label":561,"target_width":562,"url":1705,"filename":1706,"mime_type":565,"width":562,"height":634,"size":1707},{"label":569,"target_width":570,"url":1709,"filename":1710,"mime_type":565,"width":570,"height":639,"size":1711},{"label":576,"target_width":205,"url":1713,"filename":1714,"mime_type":565,"width":1371,"height":1372,"size":1715},{"label":581,"target_width":582,"url":1717,"filename":1718,"mime_type":565,"width":582,"height":648,"size":1719},{"label":588,"target_width":589,"url":1721,"filename":1722,"mime_type":565,"width":589,"height":653,"size":1723},{"card":2053,"mobile":2054,"original":2055,"tablet":2056,"thumb":2057},{"label":561,"target_width":562,"url":1705,"filename":1706,"mime_type":565,"width":562,"height":634,"size":1707},{"label":569,"target_width":570,"url":1709,"filename":1710,"mime_type":565,"width":570,"height":639,"size":1711},{"label":576,"target_width":205,"url":1713,"filename":1714,"mime_type":565,"width":1371,"height":1372,"size":1715},{"label":581,"target_width":582,"url":1717,"filename":1718,"mime_type":565,"width":582,"height":648,"size":1719},{"label":588,"target_width":589,"url":1721,"filename":1722,"mime_type":565,"width":589,"height":653,"size":1723},{"id":1731,"locale":22,"fallback":2059,"route":2060,"title":1735,"summary":205,"body":205,"cta_label":205,"categories":2061,"taxonomies":2066,"read_time":2071,"published_date":2072,"seo":2073,"schema":2091,"content":2092,"media":2134,"is_featured":25,"sort_order":231,"published_at":1743},{"used":25,"locale":205},{"slug":1733,"path":1734},[2062],{"id":1345,"title":1299,"slug":205,"route":2063,"fallback":2065},{"path":1347,"query":2064},{"category":1345},{"used":25,"locale":205},[2067],{"id":1345,"title":1299,"slug":205,"route":2068,"fallback":2070},{"path":1347,"query":2069},{"category":1345},{"used":25,"locale":205},{"minutes":1356,"label":1357},{"iso":1646,"display":1647},{"meta_title":2074,"meta_description":2075,"image":2076},"What Is B2B E-commerce? B2B vs B2C Differences","What is B2B e-commerce and how is it different from B2C? We explain volume pricing, quotes, payment terms and B2B online store features.",{"id":1745,"type":155,"locale":22,"fallback":2077,"image":2078,"derivatives":2085},{"used":25,"locale":205},{"url":1748,"filename":1749,"alt":1750,"title":1750,"caption":1750,"width":1371,"height":1372,"derivatives":2079},{"card":2080,"mobile":2081,"original":2082,"tablet":2083,"thumb":2084},{"label":561,"target_width":562,"url":1753,"filename":1754,"mime_type":565,"width":562,"height":634,"size":1755},{"label":569,"target_width":570,"url":1757,"filename":1758,"mime_type":565,"width":570,"height":639,"size":1759},{"label":576,"target_width":205,"url":1761,"filename":1762,"mime_type":565,"width":1371,"height":1372,"size":1763},{"label":581,"target_width":582,"url":1765,"filename":1766,"mime_type":565,"width":582,"height":648,"size":1767},{"label":588,"target_width":589,"url":1769,"filename":1770,"mime_type":565,"width":589,"height":653,"size":1771},{"card":2086,"mobile":2087,"original":2088,"tablet":2089,"thumb":2090},{"label":561,"target_width":562,"url":1753,"filename":1754,"mime_type":565,"width":562,"height":634,"size":1755},{"label":569,"target_width":570,"url":1757,"filename":1758,"mime_type":565,"width":570,"height":639,"size":1759},{"label":576,"target_width":205,"url":1761,"filename":1762,"mime_type":565,"width":1371,"height":1372,"size":1763},{"label":581,"target_width":582,"url":1765,"filename":1766,"mime_type":565,"width":582,"height":648,"size":1767},{"label":588,"target_width":589,"url":1769,"filename":1770,"mime_type":565,"width":589,"height":653,"size":1771},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is B2B E-commerce?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F\",\n            \"name\": \"What Is B2B E-commerce? B2B vs B2C Differences\",\n            \"description\": \"What is B2B e-commerce and how is it different from B2C? We explain volume pricing, quotes, payment terms and B2B online store features.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-10T06:04:20+00:00\",\n            \"dateModified\": \"2026-11-10T06:04:20+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F#article\",\n            \"headline\": \"What Is B2B E-commerce?\",\n            \"name\": \"What Is B2B E-commerce?\",\n            \"description\": \"What is B2B e-commerce and how is it different from B2C? We explain volume pricing, quotes, payment terms and B2B online store features.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-b2b-ecommerce\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fb2b-and-b2c-e-commerce-differences.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F32585de5-fc8e-4b05-9c7a-7675b4e1b7ee\u002Ftranslations\u002Fen\u002Fb2b-and-b2c-purchasing-process-example.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"E-commerce\"\n            ],\n            \"keywords\": \"E-commerce\",\n            \"articleBody\": \"B2B e-commerce is the online sale of goods or services from one business to another. Unlike B2C e-commerce, where the buyer is a private individual, a B2B purchase is made for the needs of a company. For example, a B2B transaction is when a construction company orders 100 sets of workwear online for its employees, while a B2C transaction is when a private individual buys one jacket for themselves. From the outside, both online stores can look similar. But the B2B buying process often requires: individual and volume pricing; quote requests; payment terms; company accounts with several users; quick and repeat orders; ERP, CRM or warehouse integrations. B2B e-commerce is not simply a B2C online store where the buyer enters company details in the checkout form. What do B2B and B2C mean? B2B stands for business-to-business. For example: manufacturer → wholesaler wholesaler → retailer materials supplier → construction company B2C, on the other hand, stands for business-to-consumer. In this model, a company sells a product or service to an end consumer for personal use. B2B vs B2C - what is the difference? The main difference is not the website itself. What differs is the buying process. B2B B2C Buyer A company A private individual Order size Often larger Usually smaller Price May be specific to a customer or customer group Usually the same for everyone Discounts Often based on volume or contract Promotions and discount codes Quote A price quote may be needed Usually buys at the listed price Payment Card, bank transfer, invoice, payment terms Usually paid at the time of purchase Users Several people may represent one company Usually one buyer Orders Often regular and repeated More often one-off Decision Approval from several people may be needed Usually made by the buyer alone Integrations ERP, CRM and warehouse are often important Depend on the store's needs Not every B2B company needs all of these features. The store's structure should reflect how the specific company actually sells to its customers. A practical example: the same product in B2C and B2B Let's say a company sells workwear. B2C customer A private individual wants one work jacket: finds the jacket → chooses a size → pays €79 → receives the item B2B customer A construction company wants workwear for 50 employees: logs in to the company account → sees contract prices → selects the required sizes and quantities → gets a volume price → requests a quote → the seller approves the price → the customer enters a purchase order (PO) number → chooses 30-day payment terms → the order goes to the ERP. The product can be the same. The sales process is completely different. That is exactly why B2B e-commerce development starts with understanding the business process, not just building a product catalogue. Which features does a B2B online store need? 1. Individual and volume pricing In a B2C store, a product's price is usually the same for everyone. B2B customers may have: a standard price; a contract price; a price for a specific customer group; a volume price. For example: 1-9 pcs → €10 10-49 pcs → €9 50+ pcs → €8 There may also be a minimum order or a requirement to order in full boxes or pallets. After logging in, the customer can see exactly the price and purchase terms that apply to them. This makes it possible to digitise pricing logic that the company would otherwise maintain in Excel files, emails or the ERP system. 2. Quotes and payment terms Not every B2B product can be sold with a \\\"Buy now\\\" button. If the price depends on quantity, configuration, delivery location or the customer's contract, you may need a feature like: \\\"Request a quote\\\" The customer selects products and quantities, the seller approves the price, and once agreed, the quote can be converted into an order. Payment can also work differently in B2B. For example: prepayment; 14 days; 30 days; 60 days. A company may require prepayment from a new customer, while offering a long-term partner 30-day payment terms. In this way, e-commerce digitises a process that would otherwise happen across emails, Excel files, invoices and phone calls. 3. Company accounts and multiple users Legally, a B2B buyer may be one company, but several people use the system on its behalf. For example: ABC Ltd may have: a procurement specialist; a warehouse manager; a project manager; an accountant; a company administrator. Each may have different permissions. One prepares the order, another approves it, and the accountant accesses the invoices. B2B checkout may also require a PO number to link the order to the customer's internal purchasing process. That is why, in more complex B2B e-commerce, an account is often tied not only to a person but also to a specific company. 4. Quick and repeat orders For a B2C customer, product discovery is often important. A B2B customer often already knows exactly what they want to order. That is why the following can be valuable: quick-order forms; ordering by SKU; saved product lists; repeating previous orders. If a company buys the same products every month, it should not have to start searching from scratch each time. 5. ERP, CRM and warehouse integrations The value of B2B e-commerce drops sharply if, after every online order, an employee has to transfer data manually to other systems. That is why the store can be connected to: an ERP; a CRM; a warehouse system; accounting; delivery systems. For example: ERP price → online store stock level → online store online store order → ERP new customer → CRM We cover planning an e-commerce solution in more detail in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}. Does a B2B store have to hide its prices? No. Several models can be used. Public prices All visitors see the same price. Public price + individual contract price A visitor who is not logged in sees the standard price, while a B2B partner sees their own price after logging in. Prices for registered customers only The product catalogue i...\",\n            \"wordCount\": 1005,\n            \"timeRequired\": \"PT8M\",\n            \"datePublished\": \"2026-11-10T06:04:20+00:00\",\n            \"dateModified\": \"2026-11-10T06:04:20+00:00\"\n        }\n    ]\n}",{"hero":2093,"sections":2097},{"text":2094,"image":2095},"\u003Cp>\u003Cstrong>B2B e-commerce is the online sale of goods or services from one business to another.\u003C\u002Fstrong> Unlike B2C e-commerce, where the buyer is a private individual, a B2B purchase is made for the needs of a company.\u003C\u002Fp>\u003Cp>For example, a B2B transaction is when a construction company orders 100 sets of workwear online for its employees, while a B2C transaction is when a private individual buys one jacket for themselves.\u003C\u002Fp>\u003Cp>From the outside, both online stores can look similar.\u003C\u002Fp>\u003Cp>But the B2B buying process often requires:\u003C\u002Fp>\u003Cul>\u003Cli>individual and volume pricing;\u003C\u002Fli>\u003Cli>quote requests;\u003C\u002Fli>\u003Cli>payment terms;\u003C\u002Fli>\u003Cli>company accounts with several users;\u003C\u002Fli>\u003Cli>quick and repeat orders;\u003C\u002Fli>\u003Cli>ERP, CRM or warehouse integrations.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>B2B e-commerce is not simply a B2C online store where the buyer enters company details in the checkout form.\u003C\u002Fstrong>\u003C\u002Fp>",{"type":622,"id":1745,"filename":1749,"url":2096,"mime_type":565,"width":1371,"height":1372,"size":1763},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Faf13528d-f883-4496-9db1-24b5d642ede7\u002Ftranslations\u002Fen\u002Fb2b-and-b2c-e-commerce-differences.webp",[2098,2101,2104,2112,2115,2118,2121,2124,2127,2130,2132],{"heading_h2":2099,"text":2100,"image":205},"What do B2B and B2C mean?","\u003Cp>\u003Cstrong>B2B\u003C\u002Fstrong> stands for \u003Ci>business-to-business\u003C\u002Fi>.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>manufacturer → wholesaler\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>wholesaler → retailer\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>materials supplier → construction company\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>B2C\u003C\u002Fstrong>, on the other hand, stands for \u003Ci>business-to-consumer\u003C\u002Fi>.\u003C\u002Fp>\u003Cp>In this model, a company sells a product or service to an end consumer for personal use.\u003C\u002Fp>",{"heading_h2":2102,"text":2103,"image":205},"B2B vs B2C - what is the difference?","\u003Cp>The main difference is not the website itself.\u003C\u002Fp>\u003Cp>What differs is \u003Cstrong>the buying process\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>\u003C\u002Fth>\u003Cth>B2B\u003C\u002Fth>\u003Cth>B2C\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Buyer\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A company\u003C\u002Ftd>\u003Ctd>A private individual\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Order size\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Often larger\u003C\u002Ftd>\u003Ctd>Usually smaller\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Price\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>May be specific to a customer or customer group\u003C\u002Ftd>\u003Ctd>Usually the same for everyone\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Discounts\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Often based on volume or contract\u003C\u002Ftd>\u003Ctd>Promotions and discount codes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Quote\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A price quote may be needed\u003C\u002Ftd>\u003Ctd>Usually buys at the listed price\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Payment\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Card, bank transfer, invoice, payment terms\u003C\u002Ftd>\u003Ctd>Usually paid at the time of purchase\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Users\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Several people may represent one company\u003C\u002Ftd>\u003Ctd>Usually one buyer\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Orders\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Often regular and repeated\u003C\u002Ftd>\u003Ctd>More often one-off\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Decision\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Approval from several people may be needed\u003C\u002Ftd>\u003Ctd>Usually made by the buyer alone\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integrations\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>ERP, CRM and warehouse are often important\u003C\u002Ftd>\u003Ctd>Depend on the store's needs\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Not every B2B company needs all of these features.\u003C\u002Fp>\u003Cp>The store's structure should reflect \u003Cstrong>how the specific company actually sells to its customers\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":2105,"text":2106,"image":2107},"A practical example: the same product in B2C and B2B","\u003Cp>Let's say a company sells workwear.\u003C\u002Fp>\u003Ch3>B2C customer\u003C\u002Fh3>\u003Cp>A private individual wants one work jacket:\u003C\u002Fp>\u003Cp>\u003Cstrong>finds the jacket → chooses a size → pays €79 → receives the item\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>B2B customer\u003C\u002Fh3>\u003Cp>A construction company wants workwear for 50 employees:\u003C\u002Fp>\u003Cp>\u003Cstrong>logs in to the company account\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>→ sees contract prices\u003C\u002Fp>\u003Cp>→ selects the required sizes and quantities\u003C\u002Fp>\u003Cp>→ gets a volume price\u003C\u002Fp>\u003Cp>→ requests a quote\u003C\u002Fp>\u003Cp>→ the seller approves the price\u003C\u002Fp>\u003Cp>→ the customer enters a purchase order (PO) number\u003C\u002Fp>\u003Cp>→ chooses 30-day payment terms\u003C\u002Fp>\u003Cp>→ the order goes to the ERP.\u003C\u002Fp>\u003Cp>The product can be the same.\u003C\u002Fp>\u003Cp>\u003Cstrong>The sales process is completely different.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>That is exactly why B2B e-commerce development starts with understanding the business process, not just building a product catalogue.\u003C\u002Fp>",{"type":622,"id":2108,"filename":2109,"url":2110,"mime_type":565,"width":1371,"height":1372,"size":2111},"32585de5-fc8e-4b05-9c7a-7675b4e1b7ee","b2b-and-b2c-purchasing-process-example.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F32585de5-fc8e-4b05-9c7a-7675b4e1b7ee\u002Ftranslations\u002Fen\u002Fb2b-and-b2c-purchasing-process-example.webp",137954,{"heading_h2":2113,"text":2114,"image":205},"Which features does a B2B online store need?","\u003Ch3>1. Individual and volume pricing\u003C\u002Fh3>\u003Cp>In a B2C store, a product's price is usually the same for everyone.\u003C\u002Fp>\u003Cp>B2B customers may have:\u003C\u002Fp>\u003Cul>\u003Cli>a standard price;\u003C\u002Fli>\u003Cli>a contract price;\u003C\u002Fli>\u003Cli>a price for a specific customer group;\u003C\u002Fli>\u003Cli>a volume price.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>1-9 pcs → €10\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>10-49 pcs → €9\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>50+ pcs → €8\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>There may also be a minimum order or a requirement to order in full boxes or pallets.\u003C\u002Fp>\u003Cp>After logging in, the customer can see exactly the price and purchase terms that apply to them.\u003C\u002Fp>\u003Cp>This makes it possible to digitise pricing logic that the company would otherwise maintain in Excel files, emails or the ERP system.\u003C\u002Fp>\u003Ch3>2. Quotes and payment terms\u003C\u002Fh3>\u003Cp>Not every B2B product can be sold with a \u003Cstrong>"Buy now"\u003C\u002Fstrong> button.\u003C\u002Fp>\u003Cp>If the price depends on quantity, configuration, delivery location or the customer's contract, you may need a feature like:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Request a quote"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The customer selects products and quantities, the seller approves the price, and once agreed, the quote can be converted into an order.\u003C\u002Fp>\u003Cp>Payment can also work differently in B2B.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>prepayment;\u003C\u002Fli>\u003Cli>14 days;\u003C\u002Fli>\u003Cli>30 days;\u003C\u002Fli>\u003Cli>60 days.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A company may require prepayment from a new customer, while offering a long-term partner 30-day payment terms.\u003C\u002Fp>\u003Cp>In this way, e-commerce digitises a process that would otherwise happen across emails, Excel files, invoices and phone calls.\u003C\u002Fp>\u003Ch3>3. Company accounts and multiple users\u003C\u002Fh3>\u003Cp>Legally, a B2B buyer may be one company, but several people use the system on its behalf.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>ABC Ltd\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>may have:\u003C\u002Fp>\u003Cul>\u003Cli>a procurement specialist;\u003C\u002Fli>\u003Cli>a warehouse manager;\u003C\u002Fli>\u003Cli>a project manager;\u003C\u002Fli>\u003Cli>an accountant;\u003C\u002Fli>\u003Cli>a company administrator.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Each may have different permissions.\u003C\u002Fp>\u003Cp>One prepares the order, another approves it, and the accountant accesses the invoices.\u003C\u002Fp>\u003Cp>B2B checkout may also require a \u003Cstrong>PO number\u003C\u002Fstrong> to link the order to the customer's internal purchasing process.\u003C\u002Fp>\u003Cp>That is why, in more complex B2B e-commerce, an account is often tied not only to a person but also to a specific company.\u003C\u002Fp>\u003Ch3>4. Quick and repeat orders\u003C\u002Fh3>\u003Cp>For a B2C customer, product discovery is often important.\u003C\u002Fp>\u003Cp>A B2B customer often already knows exactly what they want to order.\u003C\u002Fp>\u003Cp>That is why the following can be valuable:\u003C\u002Fp>\u003Cul>\u003Cli>quick-order forms;\u003C\u002Fli>\u003Cli>ordering by SKU;\u003C\u002Fli>\u003Cli>saved product lists;\u003C\u002Fli>\u003Cli>repeating previous orders.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If a company buys the same products every month, it should not have to start searching from scratch each time.\u003C\u002Fp>\u003Ch3>5. ERP, CRM and warehouse integrations\u003C\u002Fh3>\u003Cp>The value of B2B e-commerce drops sharply if, after every online order, an employee has to transfer data manually to other systems.\u003C\u002Fp>\u003Cp>That is why the store can be connected to:\u003C\u002Fp>\u003Cul>\u003Cli>an ERP;\u003C\u002Fli>\u003Cli>a CRM;\u003C\u002Fli>\u003Cli>a warehouse system;\u003C\u002Fli>\u003Cli>accounting;\u003C\u002Fli>\u003Cli>delivery systems.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>ERP price → online store\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>stock level → online store\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>online store order → ERP\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>new customer → CRM\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We cover planning an e-commerce solution in more detail in our {online store development guide{\u002Fen\u002Fblog\u002Fhow-to-build-an-online-store\u002F}}.\u003C\u002Fp>",{"heading_h2":2116,"text":2117,"image":205},"Does a B2B store have to hide its prices?","\u003Cp>No.\u003C\u002Fp>\u003Cp>Several models can be used.\u003C\u002Fp>\u003Ch3>Public prices\u003C\u002Fh3>\u003Cp>All visitors see the same price.\u003C\u002Fp>\u003Ch3>Public price + individual contract price\u003C\u002Fh3>\u003Cp>A visitor who is not logged in sees the standard price, while a B2B partner sees their own price after logging in.\u003C\u002Fp>\u003Ch3>Prices for registered customers only\u003C\u002Fh3>\u003Cp>The product catalogue is public, but prices are available only to approved business customers.\u003C\u002Fp>\u003Ch3>Quote only\u003C\u002Fh3>\u003Cp>If there is no single fixed price, the goal of the product page may be to generate a high-quality quote request.\u003C\u002Fp>\u003Cp>The right model depends on how the company sets its prices today.\u003C\u002Fp>",{"heading_h2":2119,"text":2120,"image":205},"Is B2B e-commerce the same as wholesale?","\u003Cp>Not always.\u003C\u002Fp>\u003Cp>\u003Cstrong>Wholesale is one of the B2B e-commerce models\u003C\u002Fstrong>, where products are usually sold to other businesses in larger quantities.\u003C\u002Fp>\u003Cp>But B2B can also include:\u003C\u002Fp>\u003Cul>\u003Cli>direct sales from manufacturers to businesses;\u003C\u002Fli>\u003Cli>professional equipment;\u003C\u002Fli>\u003Cli>spare parts;\u003C\u002Fli>\u003Cli>regular business orders.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>So not every B2B store is a classic wholesale store.\u003C\u002Fp>",{"heading_h2":2122,"text":2123,"image":205},"Can B2B and B2C be combined in one online store?","\u003Cp>Yes.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>B2C visitor\u003C\u002Fstrong>\u003Cbr \u002F>→ sees public prices and the standard checkout.\u003C\u002Fp>\u003Cp>\u003Cstrong>B2B customer after logging in\u003C\u002Fstrong>\u003Cbr \u002F>→ sees their own prices, volume discounts and payment terms.\u003C\u002Fp>\u003Cp>This lets you maintain one product and warehouse system while offering a different buying experience to different customers.\u003C\u002Fp>\u003Cp>However, this model needs to be planned into the store's architecture from the start.\u003C\u002Fp>",{"heading_h2":2125,"text":2126,"image":205},"When is it worth introducing B2B e-commerce?","\u003Cp>A good signal is when the sales team regularly does manual work that customers could do themselves.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>orders arrive by email;\u003C\u002Fli>\u003Cli>sales reps check customer prices manually;\u003C\u002Fli>\u003Cli>customers regularly ask about stock levels;\u003C\u002Fli>\u003Cli>the same products are ordered again and again;\u003C\u002Fli>\u003Cli>quotes are prepared in Excel;\u003C\u002Fli>\u003Cli>orders have to be entered into the ERP manually.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In that case, the goal of B2B e-commerce is not just to "sell online".\u003C\u002Fp>\u003Cp>The goal is \u003Cstrong>to move repetitive sales processes into a self-service environment and reduce manual work on both sides\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":2128,"text":2129,"image":205},"When is a B2B online store not enough?","\u003Cp>In some companies, the buying process is too individual for a classic checkout.\u003C\u002Fp>\u003Cp>For example, if every deal requires:\u003C\u002Fp>\u003Cul>\u003Cli>technical consultation;\u003C\u002Fli>\u003Cli>a custom specification;\u003C\u002Fli>\u003Cli>a calculation;\u003C\u002Fli>\u003Cli>negotiation;\u003C\u002Fli>\u003Cli>a contract.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Then a more suitable solution may be:\u003C\u002Fp>\u003Cp>\u003Cstrong>product catalogue → price quote → customer portal → CRM\u002FERP\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>B2B e-commerce does not mean every product must have a \u003Cstrong>"Buy now"\u003C\u002Fstrong> button.\u003C\u002Fp>",{"heading_h2":1443,"text":2131,"image":205},"\u003Ch3>How is B2B e-commerce different from B2C?\u003C\u002Fh3>\u003Cp>The B2B buyer is a company, so the buying process more often requires individual prices, volume discounts, quotes, payment terms, multiple users and integrations.\u003C\u002Fp>\u003Cp>The B2C buyer is a private individual, and the buying process is usually simpler.\u003C\u002Fp>\u003Ch3>Is B2B e-commerce only for large companies?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>It can also be valuable for a small or medium-sized company if it has regular business customers and much of its order processing is done manually.\u003C\u002Fp>\u003Cp>The sales process itself matters more than the size of the company.\u003C\u002Fp>\u003Ch3>Does a B2B customer have to register?\u003C\u002Fh3>\u003Cp>Not always.\u003C\u002Fp>\u003Cp>Registration becomes useful when the customer needs individual prices, order history, payment terms or other personalised functionality.\u003C\u002Fp>\u003Ch3>Does B2B e-commerce need a separate online store?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>B2B and B2C customers can be served in one system if it supports different prices, user permissions, catalogues and order terms.\u003C\u002Fp>\u003Cp>A separate store may be justified if the two audiences' products, markets or sales processes differ significantly.\u003C\u002Fp>\u003Ch3>What are the most important features of a B2B online store?\u003C\u002Fh3>\u003Cp>It depends on the business model, but the most commonly needed are:\u003C\u002Fp>\u003Cul>\u003Cli>business customer accounts;\u003C\u002Fli>\u003Cli>individual and volume pricing;\u003C\u002Fli>\u003Cli>price quotes;\u003C\u002Fli>\u003Cli>payment terms;\u003C\u002Fli>\u003Cli>quick and repeat orders;\u003C\u002Fli>\u003Cli>ERP, CRM or warehouse integrations.\u003C\u002Fli>\u003C\u002Ful>",{"heading_h2":1446,"text":2133,"image":205},"\u003Cp>\u003Cstrong>B2B e-commerce is online selling between businesses.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But the most important difference from B2C is not just who the buyer is.\u003C\u002Fp>\u003Cp>\u003Cstrong>The buying process itself is different.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In B2C, this is often enough:\u003C\u002Fp>\u003Cp>\u003Cstrong>product → cart → payment\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>B2B may require:\u003C\u002Fp>\u003Cp>\u003Cstrong>company account → individual price → volume terms → quote → approval → payment terms → ERP\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The same product can be sold in both models, but the system has to support a completely different buying logic.\u003C\u002Fp>",{"card_image":205,"hero_image":2135},{"id":1745,"type":155,"locale":22,"fallback":2136,"image":2137,"derivatives":2144},{"used":25,"locale":205},{"url":1748,"filename":1749,"alt":1750,"title":1750,"caption":1750,"width":1371,"height":1372,"derivatives":2138},{"card":2139,"mobile":2140,"original":2141,"tablet":2142,"thumb":2143},{"label":561,"target_width":562,"url":1753,"filename":1754,"mime_type":565,"width":562,"height":634,"size":1755},{"label":569,"target_width":570,"url":1757,"filename":1758,"mime_type":565,"width":570,"height":639,"size":1759},{"label":576,"target_width":205,"url":1761,"filename":1762,"mime_type":565,"width":1371,"height":1372,"size":1763},{"label":581,"target_width":582,"url":1765,"filename":1766,"mime_type":565,"width":582,"height":648,"size":1767},{"label":588,"target_width":589,"url":1769,"filename":1770,"mime_type":565,"width":589,"height":653,"size":1771},{"card":2145,"mobile":2146,"original":2147,"tablet":2148,"thumb":2149},{"label":561,"target_width":562,"url":1753,"filename":1754,"mime_type":565,"width":562,"height":634,"size":1755},{"label":569,"target_width":570,"url":1757,"filename":1758,"mime_type":565,"width":570,"height":639,"size":1759},{"label":576,"target_width":205,"url":1761,"filename":1762,"mime_type":565,"width":1371,"height":1372,"size":1763},{"label":581,"target_width":582,"url":1765,"filename":1766,"mime_type":565,"width":582,"height":648,"size":1767},{"label":588,"target_width":589,"url":1769,"filename":1770,"mime_type":565,"width":589,"height":653,"size":1771},1794474365828]