[{"data":1,"prerenderedAt":2130},["ShallowReactive",2],{"site-bootstrap":3,"site-shell:en":203,"forms:form-1:en":1250,"public-route-alternate:lv:en:blog:what-is-ai-seo:lv":1332,"blog:detail:what-is-ai-seo:en":1336,"latest-articles:en:what-is-ai-seo":1776},{"site":4,"localization":13,"integrations":27,"routes":41,"contracts":133,"cache":189},{"indexing_enabled":5,"robots_directive":6,"logo_image":7,"favicon":10},true,"index,follow",{"url":8,"filename":9},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg","brandsite-logo.svg",{"url":11,"filename":12},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-favicon.png","brandsite-favicon.png",{"locales":14,"default_locale":16},[15,21],{"code":16,"name":17,"native_name":18,"flag":19,"default":5,"sort_order":20},"lv","Latvian","Latviesu","🇱🇻",1,{"code":22,"name":23,"native_name":23,"flag":24,"default":25,"sort_order":26},"en","English","🇬🇧",false,2,{"google_tag_manager_id":28,"facebook_pixel_id":29,"head_scripts":30},"GTM-TJLJ6X6S","339262987265377",[31,34,37],{"name":32,"code":33,"sort_order":20},"Google Site Verification","\u003Cmeta name=\"google-site-verification\" content=\"CvxZbiI5ApuJScUgV-l90_S_xtfhGedp4rFnITZaeTU\">",{"name":35,"code":36,"sort_order":26},"Hotjar","\u003Cscript id=\"brandsite-hotjar\" type=\"text\u002Fjavascript\">(function(h,o,t,j,a,r){h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};h._hjSettings={hjid:3572503,hjsv:6};a=o.getElementsByTagName('head')[0];r=o.createElement('script');r.async=1;r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;a.appendChild(r);})(window,document,'https:\u002F\u002Fstatic.hotjar.com\u002Fc\u002Fhotjar-','.js?sv=');\u003C\u002Fscript>",{"name":38,"code":39,"sort_order":40},"Clarity","\u003Cscript id=\"brandsite-clarity\" type=\"text\u002Fjavascript\">\n  (function(c,l,a,r,i,t,y){\n    if (\n      c.location.href.includes('preview') ||\n      ['localhost', '127.0.0.1'].includes(c.location.hostname)\n    ) return;\n\n    c[a]=c[a]||function(){\n      (c[a].q=c[a].q||[]).push(arguments)\n    };\n    t=l.createElement(r);\n    t.async=1;\n    t.src=\"https:\u002F\u002Fwww.clarity.ms\u002Ftag\u002F\"+i;\n    y=l.getElementsByTagName(r)[0];\n    y.parentNode.insertBefore(t,y);\n  })(window,document,\"clarity\",\"script\",\"wif1y62ojg\");\n  \u003C\u002Fscript>",4,{"bootstrap":42,"site_shell":45,"health":49,"settings":51,"contacts":54,"localization":58,"media":64,"pages":69,"portfolio_page":84,"service_items":87,"lead_magnets":93,"services":99,"blog_page":105,"blog_posts":109,"portfolio_items":115,"reviews":121,"forms":125},{"method":43,"uri":44},"GET","\u002Fapi\u002Fv1\u002Fpublic\u002Fbootstrap",{"method":43,"uri":46,"parameters":47},"\u002Fapi\u002Fv1\u002Fpublic\u002Fsite-shell",{"locale":48},"string|null",{"method":43,"uri":50},"\u002Fapi\u002Fv1\u002Fpublic\u002Fhealth",{"show":52},{"method":43,"uri":53},"\u002Fapi\u002Fv1\u002Fpublic\u002Fsettings",{"show":55},{"method":43,"uri":56,"parameters":57},"\u002Fapi\u002Fv1\u002Fpublic\u002Fcontacts",{"locale":48},{"locales":59,"resolve":61},{"method":43,"uri":60},"\u002Fapi\u002Fv1\u002Fpublic\u002Flocales",{"method":43,"uri":62,"parameters":63},"\u002Fapi\u002Fv1\u002Fpublic\u002Flocale",{"locale":48},{"show":65},{"method":43,"uri":66,"parameters":67},"\u002Fapi\u002Fv1\u002Fpublic\u002Fmedia\u002F{mediaAsset:uuid}",{"mediaAsset:uuid":68},"string",{"index":70,"show":72,"keys":76},{"method":43,"uri":71},"\u002Fapi\u002Fv1\u002Fpublic\u002Fpages",{"method":43,"uri":73,"parameters":74},"\u002Fapi\u002Fv1\u002Fpublic\u002Fpages\u002F{page}",{"page":75,"locale":48},"string page key or localized slug",[77,78,79,80,81,82,83],"home","portfolio","services","about","blog","contacts","privacy-policy",{"method":43,"uri":85,"parameters":86},"\u002Fapi\u002Fv1\u002Fpublic\u002Fportfolio-page",{"locale":48},{"index":88,"show":90},{"method":43,"uri":89},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservice-items",{"method":43,"uri":91,"parameters":92},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservice-items\u002F{slug}",{"slug":68,"locale":48},{"index":94,"show":96},{"method":43,"uri":95},"\u002Fapi\u002Fv1\u002Fpublic\u002Flead-magnets",{"method":43,"uri":97,"parameters":98},"\u002Fapi\u002Fv1\u002Fpublic\u002Flead-magnets\u002F{slug}",{"slug":68,"locale":48},{"index":100,"show":102},{"method":43,"uri":101},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservices",{"method":43,"uri":103,"parameters":104},"\u002Fapi\u002Fv1\u002Fpublic\u002Fservices\u002F{slug}",{"slug":68,"locale":48},{"show":106},{"method":43,"uri":107,"parameters":108},"\u002Fapi\u002Fv1\u002Fpublic\u002Fblog-page",{"locale":48,"category":48},{"index":110,"show":112},{"method":43,"uri":111},"\u002Fapi\u002Fv1\u002Fpublic\u002Fblog",{"method":43,"uri":113,"parameters":114},"\u002Fapi\u002Fv1\u002Fpublic\u002Fblog\u002F{slug}",{"slug":68,"locale":48},{"index":116,"show":118},{"method":43,"uri":117},"\u002Fapi\u002Fv1\u002Fpublic\u002Fportfolio",{"method":43,"uri":119,"parameters":120},"\u002Fapi\u002Fv1\u002Fpublic\u002Fportfolio\u002F{slug}",{"slug":68,"locale":48},{"index":122},{"method":43,"uri":123,"parameters":124},"\u002Fapi\u002Fv1\u002Fpublic\u002Freviews",{"locale":48},{"show":126,"submit":129},{"method":43,"uri":127,"parameters":128},"\u002Fapi\u002Fv1\u002Fpublic\u002Fforms\u002F{key}",{"key":68},{"method":130,"uri":131,"parameters":132},"POST","\u002Fapi\u002Fv1\u002Fpublic\u002Fforms\u002F{key}\u002Fsubmissions",{"key":68},{"locale":134,"content":142,"media":166,"reviews":171,"forms":179},{"query_parameter":135,"headers":136,"precedence":138},"locale",[137],"Accept-Language",[139,140,141],"query","accept_language","default",{"public_status":143,"modules":144,"base_fields":149,"seo_fields":152,"schema_field":156,"page_content_field":157,"shared_item_fields":158,"shared_item_media":162,"fallback_metadata_key":165,"slug_parameter":151},"published",[145,146,147,148],"pages","service_items","blog_posts","portfolio_items",[150,151],"title","slug",[153,154,155],"meta_title","meta_description","image","schema","content",[159,160,161],"summary","body","cta_label",[163,164],"card_image","hero_image","fallback",{"asset_types":167,"localized_fields":168,"fallback_metadata_key":165},[155],[169,150,170],"alt","caption",{"public_status":143,"localized_fields":172,"shared_fields":176,"fallback_metadata_key":165},[150,173,174,175],"text","author_name","author_role",[177,178],"author_avatar","published_at",{"public_status":143,"field_types":180,"submission_statuses":186,"submission_rate":188},[173,181,182,183,184,185],"email","textarea","checkbox","select","file",[187],"received","10 requests per minute per client",{"strategy":190,"max_age_seconds":191,"headers":192,"key_contexts":194,"invalidation_triggers":197},"short_lived_public_bootstrap",60,{"Cache-Control":193},"max-age=60, public",[195,135,196],"route","public_settings",[198,199,200,201,202],"settings_update","locale_settings_update","public_content_publication_change","media_processing_or_translation_change","form_definition_change",{"locale":204,"brand":209,"contacts":213,"header":283,"footer":600,"content":1194},{"current":22,"default":16,"fallback_used":25,"fallback_locale":205,"available":206},null,[207,208],{"code":16,"name":17,"native_name":18,"flag":19,"default":5,"sort_order":20},{"code":22,"name":23,"native_name":23,"flag":24,"default":25,"sort_order":26},{"logo":210,"home_url":212},{"url":8,"alt":211},"Logo","\u002F",{"locale":22,"fallback":214,"phone":215,"email":216,"company":217,"social_links":221},{"used":25,"locale":205},"+371 22 811 374","brandsite@brandsite.lv",{"name":218,"address":219,"registration_number":220},"SIA BRANDSITE","Jura Alunana 2-11, Riga, LV-1010","LV41203071628",[222,243,263],{"name":223,"icon":224,"icon_dark":225,"icon_light":234,"url":242},"Instagram","instagram",{"id":226,"type":155,"locale":22,"fallback":227,"image":228,"derivatives":233},"810aadd6-7a5a-4dc9-baa1-5ff151bdff1f",{"used":25,"locale":205},{"url":229,"filename":230,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":232},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F810aadd6-7a5a-4dc9-baa1-5ff151bdff1f\u002Fprocessed\u002Fbrandsite-social-instagram-dark.svg?v=855d4cfdea1b4b2f","brandsite-social-instagram-dark.svg",0,[],[],{"id":235,"type":155,"locale":22,"fallback":236,"image":237,"derivatives":241},"9e27ac0a-1d5d-4e81-bf11-4487473be722",{"used":25,"locale":205},{"url":238,"filename":239,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":240},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9e27ac0a-1d5d-4e81-bf11-4487473be722\u002Fprocessed\u002Fbrandsite-social-instagram-light.svg?v=20a2545f02477e83","brandsite-social-instagram-light.svg",[],[],"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F",{"name":244,"icon":245,"icon_dark":246,"icon_light":254,"url":262},"Facebook","facebook",{"id":247,"type":155,"locale":22,"fallback":248,"image":249,"derivatives":253},"3dbaca2e-2086-4a4f-8939-45bd91ec3910",{"used":25,"locale":205},{"url":250,"filename":251,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":252},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3dbaca2e-2086-4a4f-8939-45bd91ec3910\u002Fprocessed\u002Fbrandsite-social-facebook-dark.svg?v=e11eec92880887c5","brandsite-social-facebook-dark.svg",[],[],{"id":255,"type":155,"locale":22,"fallback":256,"image":257,"derivatives":261},"831b8358-a43d-432e-85e0-ab5d529ef970",{"used":25,"locale":205},{"url":258,"filename":259,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":260},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F831b8358-a43d-432e-85e0-ab5d529ef970\u002Fprocessed\u002Fbrandsite-social-facebook-light.svg?v=375a8b316110a60b","brandsite-social-facebook-light.svg",[],[],"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite",{"name":264,"icon":265,"icon_dark":266,"icon_light":274,"url":282},"Linkedin","linkedin",{"id":267,"type":155,"locale":22,"fallback":268,"image":269,"derivatives":273},"c37002a7-8126-4b6d-9404-015e04b39888",{"used":25,"locale":205},{"url":270,"filename":271,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":272},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc37002a7-8126-4b6d-9404-015e04b39888\u002Fprocessed\u002Fbrandsite-social-linkedin-dark.svg?v=5e25afbd4ff43298","brandsite-social-linkedin-dark.svg",[],[],{"id":275,"type":155,"locale":22,"fallback":276,"image":277,"derivatives":281},"91e09bd0-c78b-48a1-b526-f5c7e78e7c72",{"used":25,"locale":205},{"url":278,"filename":279,"alt":205,"title":205,"caption":205,"width":231,"height":231,"derivatives":280},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F91e09bd0-c78b-48a1-b526-f5c7e78e7c72\u002Fprocessed\u002Fbrandsite-social-linkedin-light.svg?v=b83ec208fd895f5a","brandsite-social-linkedin-light.svg",[],[],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F",{"links":284,"megamenu":300},[285,288,291,294,297],{"key":79,"label":286,"url":287,"locale":22,"fallback_used":25,"fallback_locale":205},"Web solutions","\u002Fservices",{"key":78,"label":289,"url":290,"locale":22,"fallback_used":25,"fallback_locale":205},"Portfolio","\u002Fportfolio",{"key":80,"label":292,"url":293,"locale":22,"fallback_used":25,"fallback_locale":205},"About Brandsite","\u002Fabout",{"key":81,"label":295,"url":296,"locale":22,"fallback_used":25,"fallback_locale":205},"News","\u002Fblog",{"key":82,"label":298,"url":299,"locale":22,"fallback_used":25,"fallback_locale":205},"Contacts","\u002Fcontacts",{"locale":22,"fallback":301,"heading":302,"cta_label":303,"contact_label":304,"image":305,"services":306,"groups":478,"consultation":546},{"used":25,"locale":205},"Web solutions for business","All web solutions","Ready to discuss your project?",{"url":205,"alt":205},[307,321,334,348,362,376,389,403,416,429,441,453,464],{"id":308,"title":309,"label":309,"text":310,"image":311,"route":317,"locale":22,"fallback":320},"099d1569-c824-4729-bbff-90f2f21c38e5","Website development","Structured business websites for clear positioning, trust and qualified inquiries.",{"id":312,"type":155,"url":313,"filename":314,"alt":315,"title":315,"caption":315,"width":316,"height":316},"f249d399-042e-47d6-a061-3af126d6015d","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ff249d399-042e-47d6-a061-3af126d6015d\u002Ftranslations\u002Fen\u002Fwebsite-development.webp?v=51eb45d200658aaf","website-development.webp","majaslapas izstrade",1254,{"slug":318,"path":319},"website-development","\u002Fservices\u002Fwebsite-development",{"used":25,"locale":205},{"id":322,"title":323,"label":323,"text":324,"image":325,"route":330,"locale":22,"fallback":333},"5b1951bd-1b5f-4318-ac18-dc2c5103763c","E-commerce development","Online stores and sales platforms with payments, delivery, inventory and integrations.",{"id":326,"type":155,"url":327,"filename":328,"alt":205,"title":205,"caption":205,"width":329,"height":329},"85732c05-1a6c-44ef-b812-e63dad43781e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F85732c05-1a6c-44ef-b812-e63dad43781e\u002Fprocessed\u002Fe-komercijas-izstrade.webp?v=ebb867207ac69c71","e-komercijas-izstrade.webp",412,{"slug":331,"path":332},"e-commerce-development","\u002Fservices\u002Fe-commerce-development",{"used":25,"locale":205},{"id":335,"title":336,"label":336,"text":337,"image":338,"route":344,"locale":22,"fallback":347},"a1474829-f6c1-49c1-b13d-814f9efd53db","Web application development","Custom web applications, client portals, user accounts and workflow-based systems.",{"id":339,"type":155,"url":340,"filename":341,"alt":342,"title":342,"caption":342,"width":343,"height":343},"eef93452-d868-4e9a-9fd2-4ed641bf0b0f","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Feef93452-d868-4e9a-9fd2-4ed641bf0b0f\u002Ftranslations\u002Fen\u002Fweb-aplikaciju-izstrade.webp?v=e7117cb980bc41bd","web-aplikaciju-izstrade.webp","web application development",400,{"slug":345,"path":346},"web-application-development","\u002Fservices\u002Fweb-application-development",{"used":25,"locale":205},{"id":349,"title":350,"label":351,"text":352,"image":353,"route":358,"locale":22,"fallback":361},"8e5c1ba5-1640-4bb2-9e7b-c3159b8595a9","Business systems & integrations","Business systems development and integrations","CRM, ERP, accounting, inventory, APIs and automation connected in one manageable flow.",{"id":354,"type":155,"url":355,"filename":356,"alt":357,"title":357,"caption":357,"width":343,"height":343},"cddeab01-337b-4226-a332-664303ea876e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcddeab01-337b-4226-a332-664303ea876e\u002Ftranslations\u002Fen\u002Fbusiness-system-development.webp?v=3259750735111e23","business-system-development.webp","business system development",{"slug":359,"path":360},"business-systems-integrations","\u002Fservices\u002Fbusiness-systems-integrations",{"used":25,"locale":205},{"id":363,"title":364,"label":365,"text":366,"image":367,"route":373,"locale":22,"fallback":375},"bbf59d77-4096-4012-a258-cb2e8e5ee61b","WordPress web development","WordPress development","Custom WordPress websites with flexible CMS management, structure, performance and SEO.",{"id":368,"type":155,"url":369,"filename":370,"alt":371,"title":371,"caption":371,"width":372,"height":343},"a06ac241-4504-4c9c-a0dd-6cf9ceb9186d","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fa06ac241-4504-4c9c-a0dd-6cf9ceb9186d\u002Ftranslations\u002Fen\u002Fwordpress-development.webp?v=f6a69d3491a8d28e","wordpress-development.webp","wordpress-development",420,{"slug":371,"path":374},"\u002Fservices\u002Fwordpress-development",{"used":25,"locale":205},{"id":377,"title":378,"label":378,"text":379,"image":380,"route":385,"locale":22,"fallback":388},"f83be450-2952-439c-a493-5cb380888c8f","Laravel development","Custom web systems, portals and backend solutions with stable architecture and room to grow.",{"id":381,"type":155,"url":382,"filename":383,"alt":378,"title":378,"caption":378,"width":384,"height":384},"4b67dee4-ebbc-4329-a780-1e8915f0131b","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4b67dee4-ebbc-4329-a780-1e8915f0131b\u002Ftranslations\u002Fen\u002Flaravel-izstrade.webp?v=8ebc72af9fa61e5a","laravel-izstrade.webp",417,{"slug":386,"path":387},"laravel-development","\u002Fservices\u002Flaravel-development",{"used":25,"locale":205},{"id":390,"title":391,"label":392,"text":205,"image":393,"route":399,"locale":22,"fallback":402},"384df450-36b3-4c2c-b3e7-dcc6288b6e91","WooCommerce online store development","WooCommerce development",{"id":394,"type":155,"url":395,"filename":396,"alt":397,"title":397,"caption":397,"width":372,"height":398},"bc64f056-db3c-41fa-a467-6ec420f71399","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbc64f056-db3c-41fa-a467-6ec420f71399\u002Ftranslations\u002Fen\u002Fwoocommerce.webp?v=c2970f171170f2fc","woocommerce.webp","woocommerce development",296,{"slug":400,"path":401},"woocommerce-development","\u002Fservices\u002Fwoocommerce-development",{"used":25,"locale":205},{"id":404,"title":405,"label":405,"text":205,"image":406,"route":412,"locale":22,"fallback":415},"75bf3279-7a9e-4b0d-9762-27f12057a9ba","SEO audit and optimization",{"id":407,"type":155,"url":408,"filename":409,"alt":410,"title":410,"caption":410,"width":411,"height":411},"a4954694-a692-4ed1-b7ca-8e1a1dfca77a","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fa4954694-a692-4ed1-b7ca-8e1a1dfca77a\u002Ftranslations\u002Fen\u002Fseo-audit.webp?v=b1b1539529630621","seo-audit.webp","SEO Audit",676,{"slug":413,"path":414},"seo-audit-optimization","\u002Fservices\u002Fseo-audit-optimization",{"used":25,"locale":205},{"id":417,"title":418,"label":419,"text":205,"image":420,"route":425,"locale":22,"fallback":428},"10accb07-6241-43d4-aadc-f51875f5196e","Vue.js and Nuxt development","Vue.js \u002F Nuxt development",{"id":421,"type":155,"url":422,"filename":423,"alt":205,"title":205,"caption":205,"width":424,"height":424},"64d014f0-bd73-4fe3-bf36-f43b1a43d1d6","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F64d014f0-bd73-4fe3-bf36-f43b1a43d1d6\u002Fprocessed\u002Fvue.webp?v=78d7597dc7d67395","vue.webp",656,{"slug":426,"path":427},"vue-nuxt-development","\u002Fservices\u002Fvue-nuxt-development",{"used":25,"locale":205},{"id":430,"title":431,"label":432,"text":205,"image":433,"route":437,"locale":22,"fallback":440},"dd57dbfa-15e0-47db-878f-0ef56448f9f9","Web design and UX\u002FUI audits","Web design and UX\u002FUI",{"id":434,"type":155,"url":435,"filename":436,"alt":205,"title":205,"caption":205,"width":411,"height":411},"7f55ed37-c35b-4859-bbc3-f9d042ff0661","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7f55ed37-c35b-4859-bbc3-f9d042ff0661\u002Fprocessed\u002Ffigma-2.webp?v=1e73f057e13ad761","figma-2.webp",{"slug":438,"path":439},"web-design-ux-ui-audits","\u002Fservices\u002Fweb-design-ux-ui-audits",{"used":25,"locale":205},{"id":442,"title":443,"label":444,"text":205,"image":445,"route":449,"locale":22,"fallback":452},"7aed71ac-3116-40ec-95e8-4ab6b97c3250","Brand identity development","Brand identity and branding",{"id":446,"type":155,"url":447,"filename":448,"alt":205,"title":205,"caption":205,"width":411,"height":411},"9edea302-843e-4448-8d70-2b4d2769c405","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9edea302-843e-4448-8d70-2b4d2769c405\u002Fprocessed\u002Fbrand-1.webp?v=216ec4d72b9c9d31","brand-1.webp",{"slug":450,"path":451},"brand-identity-development","\u002Fservices\u002Fbrand-identity-development",{"used":25,"locale":205},{"id":454,"title":455,"label":455,"text":205,"image":456,"route":460,"locale":22,"fallback":463},"33cdca6f-4d05-47a5-8134-816ea90c39e1","AI solutions, integrations and automation",{"id":457,"type":155,"url":458,"filename":459,"alt":205,"title":205,"caption":205,"width":411,"height":411},"c7500719-254b-4c86-aebf-d52cbd09379e","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc7500719-254b-4c86-aebf-d52cbd09379e\u002Fprocessed\u002Fai.webp?v=37649ff887fe9554","ai.webp",{"slug":461,"path":462},"ai-solutions-integrations-automation","\u002Fservices\u002Fai-solutions-integrations-automation",{"used":25,"locale":205},{"id":465,"title":466,"label":467,"text":205,"image":468,"route":474,"locale":22,"fallback":477},"89acb174-c000-41c8-b4c8-e8ec6ce063d1","Website maintenance","Website maintenance and support",{"id":469,"type":155,"url":470,"filename":471,"alt":205,"title":205,"caption":205,"width":472,"height":473},"0ccc6491-387a-46a8-b25b-ac1449d36df2","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0ccc6491-387a-46a8-b25b-ac1449d36df2\u002Ftranslations\u002Fen\u002Flaravel-ambercar.webp?v=363201953bef9687","laravel-ambercar.webp",900,600,{"slug":475,"path":476},"website-maintenance","\u002Fservices\u002Fwebsite-maintenance",{"used":25,"locale":205},[479,502,521,532,539],{"heading":480,"services":481},"For sales",[482,486,490,494,498],{"id":308,"title":309,"label":309,"text":310,"image":483,"route":484,"locale":22,"fallback":485},{"id":312,"type":155,"url":313,"filename":314,"alt":315,"title":315,"caption":315,"width":316,"height":316},{"slug":318,"path":319},{"used":25,"locale":205},{"id":322,"title":323,"label":323,"text":324,"image":487,"route":488,"locale":22,"fallback":489},{"id":326,"type":155,"url":327,"filename":328,"alt":205,"title":205,"caption":205,"width":329,"height":329},{"slug":331,"path":332},{"used":25,"locale":205},{"id":363,"title":364,"label":365,"text":366,"image":491,"route":492,"locale":22,"fallback":493},{"id":368,"type":155,"url":369,"filename":370,"alt":371,"title":371,"caption":371,"width":372,"height":343},{"slug":371,"path":374},{"used":25,"locale":205},{"id":390,"title":391,"label":392,"text":205,"image":495,"route":496,"locale":22,"fallback":497},{"id":394,"type":155,"url":395,"filename":396,"alt":397,"title":397,"caption":397,"width":372,"height":398},{"slug":400,"path":401},{"used":25,"locale":205},{"id":404,"title":405,"label":405,"text":205,"image":499,"route":500,"locale":22,"fallback":501},{"id":407,"type":155,"url":408,"filename":409,"alt":410,"title":410,"caption":410,"width":411,"height":411},{"slug":413,"path":414},{"used":25,"locale":205},{"heading":503,"services":504},"For systems",[505,509,513,517],{"id":335,"title":336,"label":336,"text":337,"image":506,"route":507,"locale":22,"fallback":508},{"id":339,"type":155,"url":340,"filename":341,"alt":342,"title":342,"caption":342,"width":343,"height":343},{"slug":345,"path":346},{"used":25,"locale":205},{"id":349,"title":350,"label":351,"text":352,"image":510,"route":511,"locale":22,"fallback":512},{"id":354,"type":155,"url":355,"filename":356,"alt":357,"title":357,"caption":357,"width":343,"height":343},{"slug":359,"path":360},{"used":25,"locale":205},{"id":377,"title":378,"label":378,"text":379,"image":514,"route":515,"locale":22,"fallback":516},{"id":381,"type":155,"url":382,"filename":383,"alt":378,"title":378,"caption":378,"width":384,"height":384},{"slug":386,"path":387},{"used":25,"locale":205},{"id":417,"title":418,"label":419,"text":205,"image":518,"route":519,"locale":22,"fallback":520},{"id":421,"type":155,"url":422,"filename":423,"alt":205,"title":205,"caption":205,"width":424,"height":424},{"slug":426,"path":427},{"used":25,"locale":205},{"heading":522,"services":523},"Design and brand",[524,528],{"id":430,"title":431,"label":432,"text":205,"image":525,"route":526,"locale":22,"fallback":527},{"id":434,"type":155,"url":435,"filename":436,"alt":205,"title":205,"caption":205,"width":411,"height":411},{"slug":438,"path":439},{"used":25,"locale":205},{"id":442,"title":443,"label":444,"text":205,"image":529,"route":530,"locale":22,"fallback":531},{"id":446,"type":155,"url":447,"filename":448,"alt":205,"title":205,"caption":205,"width":411,"height":411},{"slug":450,"path":451},{"used":25,"locale":205},{"heading":533,"services":534},"AI solutions",[535],{"id":454,"title":455,"label":455,"text":205,"image":536,"route":537,"locale":22,"fallback":538},{"id":457,"type":155,"url":458,"filename":459,"alt":205,"title":205,"caption":205,"width":411,"height":411},{"slug":461,"path":462},{"used":25,"locale":205},{"heading":540,"services":541},"Maintenance and support",[542],{"id":465,"title":466,"label":467,"text":205,"image":543,"route":544,"locale":22,"fallback":545},{"id":469,"type":155,"url":470,"filename":471,"alt":205,"title":205,"caption":205,"width":472,"height":473},{"slug":475,"path":476},{"used":25,"locale":205},{"heading":547,"text":548,"cta_label":549,"image":550},"Not sure what to choose?","In a 15-minute consultation, we will recommend the right solution.","Book a consultation",{"id":551,"type":155,"locale":22,"fallback":552,"image":553,"derivatives":594},"4e78067d-f472-4cb6-b834-2f2cdb3cddf4",{"used":25,"locale":205},{"url":554,"filename":555,"alt":556,"title":556,"caption":556,"width":557,"height":558,"derivatives":559},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fweb-services.webp?v=a8147ce78233a1d0","web-services.webp","web-services",1860,964,{"card":560,"mobile":568,"original":575,"tablet":580,"thumb":587},{"label":561,"target_width":562,"url":563,"filename":564,"mime_type":565,"width":562,"height":566,"size":567},"Card",640,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fweb-services-card.webp?v=b4025136496aba05","web-services-card.webp","image\u002Fwebp",331,27910,{"label":569,"target_width":570,"url":571,"filename":572,"mime_type":565,"width":570,"height":573,"size":574},"Mobile",450,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fweb-services-mobile.webp?v=50703ea2a03b05c1","web-services-mobile.webp",233,15968,{"label":576,"target_width":205,"url":577,"filename":578,"mime_type":565,"width":557,"height":558,"size":579},"Original size","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fweb-services-original.webp?v=a8147ce78233a1d0","web-services-original.webp",133476,{"label":581,"target_width":582,"url":583,"filename":584,"mime_type":565,"width":582,"height":585,"size":586},"Tablet",960,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fweb-services-tablet.webp?v=d8d40bc4134cc647","web-services-tablet.webp",497,50914,{"label":588,"target_width":589,"url":590,"filename":591,"mime_type":565,"width":589,"height":592,"size":593},"Thumb",320,"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F4e78067d-f472-4cb6-b834-2f2cdb3cddf4\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fweb-services-thumb.webp?v=6790a9cdd84f17f6","web-services-thumb.webp",165,9412,{"card":595,"mobile":596,"original":597,"tablet":598,"thumb":599},{"label":561,"target_width":562,"url":563,"filename":564,"mime_type":565,"width":562,"height":566,"size":567},{"label":569,"target_width":570,"url":571,"filename":572,"mime_type":565,"width":570,"height":573,"size":574},{"label":576,"target_width":205,"url":577,"filename":578,"mime_type":565,"width":557,"height":558,"size":579},{"label":581,"target_width":582,"url":583,"filename":584,"mime_type":565,"width":582,"height":585,"size":586},{"label":588,"target_width":589,"url":590,"filename":591,"mime_type":565,"width":589,"height":592,"size":593},{"locale":22,"fallback":601,"links":602,"columns":613,"text":614,"heading":615,"cta_label":616,"contact_label":298,"address_label":617,"back_to_top_label":618,"copyright_text":619,"gallery":620},{"used":25,"locale":205},[603,604,605,606,609],{"key":78,"label":289,"url":290,"locale":22,"fallback_used":25,"fallback_locale":205},{"key":80,"label":292,"url":293,"locale":22,"fallback_used":25,"fallback_locale":205},{"key":82,"label":298,"url":299,"locale":22,"fallback_used":25,"fallback_locale":205},{"key":83,"label":607,"url":608,"locale":22,"fallback_used":25,"fallback_locale":205},"Privacy Policy and Cookies","\u002Fprivacy-policy",{"key":610,"label":611,"url":612,"locale":22},"ai-reference","AI reference page","\u002Fen\u002Fai-reference\u002F",[],"From clear structure to development, integrations and further growth.\n\n130+ projects · 6 countries · 7+ years of experience","Let's build the digital system your business actually needs.","Discuss the project","Address","To the top","© SIA \"BRANDSITE\", 2019 - 2026",[621,655,682,709,736,763,790,817,844,871,897,924,951,978,1005,1032,1059,1086,1113,1140,1167],{"type":622,"id":623,"filename":624,"url":625,"mime_type":565,"width":626,"height":627,"size":628,"alt":629,"title":629,"caption":629,"derivatives":630},"media_image","8ab5b2ee-299e-4459-963e-7085709da692","frame-01.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fframe-01.webp?v=2dfb4a76daecc968",1920,1080,296134,"frame-01",{"card":631,"mobile":636,"original":641,"tablet":645,"thumb":650},{"label":561,"target_width":562,"url":632,"filename":633,"mime_type":565,"width":562,"height":634,"size":635},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-01-card.webp?v=742a3e63a9f7929e","frame-01-card.webp",360,42320,{"label":569,"target_width":570,"url":637,"filename":638,"mime_type":565,"width":570,"height":639,"size":640},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-01-mobile.webp?v=881d46fb256e0066","frame-01-mobile.webp",253,23712,{"label":576,"target_width":205,"url":642,"filename":643,"mime_type":565,"width":626,"height":627,"size":644},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-01-original.webp?v=2dfb4a76daecc968","frame-01-original.webp",493792,{"label":581,"target_width":582,"url":646,"filename":647,"mime_type":565,"width":582,"height":648,"size":649},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-01-tablet.webp?v=67719fca42e0a0b9","frame-01-tablet.webp",540,102084,{"label":588,"target_width":589,"url":651,"filename":652,"mime_type":565,"width":589,"height":653,"size":654},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8ab5b2ee-299e-4459-963e-7085709da692\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-01-thumb.webp?v=ca2e9603da3b060c","frame-01-thumb.webp",180,14934,{"type":622,"id":656,"filename":657,"url":658,"mime_type":565,"width":626,"height":627,"size":659,"alt":660,"title":660,"caption":660,"derivatives":661},"3676597f-c686-4b2e-a3f5-ee2917260e08","frame-02.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fframe-02.webp?v=299c05572506291c",182268,"frame-02",{"card":662,"mobile":666,"original":670,"tablet":674,"thumb":678},{"label":561,"target_width":562,"url":663,"filename":664,"mime_type":565,"width":562,"height":634,"size":665},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-02-card.webp?v=fe7960ceae86ab6e","frame-02-card.webp",38996,{"label":569,"target_width":570,"url":667,"filename":668,"mime_type":565,"width":570,"height":639,"size":669},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-02-mobile.webp?v=4af76faee9056896","frame-02-mobile.webp",22958,{"label":576,"target_width":205,"url":671,"filename":672,"mime_type":565,"width":626,"height":627,"size":673},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-02-original.webp?v=299c05572506291c","frame-02-original.webp",359242,{"label":581,"target_width":582,"url":675,"filename":676,"mime_type":565,"width":582,"height":648,"size":677},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-02-tablet.webp?v=5bc0444309bfb225","frame-02-tablet.webp",79210,{"label":588,"target_width":589,"url":679,"filename":680,"mime_type":565,"width":589,"height":653,"size":681},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F3676597f-c686-4b2e-a3f5-ee2917260e08\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-02-thumb.webp?v=376ed71ec47bfccc","frame-02-thumb.webp",14606,{"type":622,"id":683,"filename":684,"url":685,"mime_type":565,"width":626,"height":627,"size":686,"alt":687,"title":687,"caption":687,"derivatives":688},"d45e7222-e1fa-48bc-b25b-32fb50d6f4b9","frame-03.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fframe-03.webp?v=cd5e1c5ec7d5735a",173172,"frame-03",{"card":689,"mobile":693,"original":697,"tablet":701,"thumb":705},{"label":561,"target_width":562,"url":690,"filename":691,"mime_type":565,"width":562,"height":634,"size":692},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-03-card.webp?v=1db67c628e0b4e81","frame-03-card.webp",37714,{"label":569,"target_width":570,"url":694,"filename":695,"mime_type":565,"width":570,"height":639,"size":696},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-03-mobile.webp?v=b3bbab1a19327ed9","frame-03-mobile.webp",22684,{"label":576,"target_width":205,"url":698,"filename":699,"mime_type":565,"width":626,"height":627,"size":700},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-03-original.webp?v=cd5e1c5ec7d5735a","frame-03-original.webp",320842,{"label":581,"target_width":582,"url":702,"filename":703,"mime_type":565,"width":582,"height":648,"size":704},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-03-tablet.webp?v=5733ac92261522b6","frame-03-tablet.webp",74318,{"label":588,"target_width":589,"url":706,"filename":707,"mime_type":565,"width":589,"height":653,"size":708},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd45e7222-e1fa-48bc-b25b-32fb50d6f4b9\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-03-thumb.webp?v=f6efe29f9dd674d2","frame-03-thumb.webp",14644,{"type":622,"id":710,"filename":711,"url":712,"mime_type":565,"width":626,"height":627,"size":713,"alt":714,"title":714,"caption":714,"derivatives":715},"0cbf3e30-6816-4114-b581-7d547ae74a5a","frame-04.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fframe-04.webp?v=3a44648da715f6c0",173748,"frame-04",{"card":716,"mobile":720,"original":724,"tablet":728,"thumb":732},{"label":561,"target_width":562,"url":717,"filename":718,"mime_type":565,"width":562,"height":634,"size":719},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-04-card.webp?v=895f375d7260b62d","frame-04-card.webp",37472,{"label":569,"target_width":570,"url":721,"filename":722,"mime_type":565,"width":570,"height":639,"size":723},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-04-mobile.webp?v=1546ef1eba9f112e","frame-04-mobile.webp",22786,{"label":576,"target_width":205,"url":725,"filename":726,"mime_type":565,"width":626,"height":627,"size":727},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-04-original.webp?v=3a44648da715f6c0","frame-04-original.webp",319840,{"label":581,"target_width":582,"url":729,"filename":730,"mime_type":565,"width":582,"height":648,"size":731},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-04-tablet.webp?v=343ad70e56db4f60","frame-04-tablet.webp",74398,{"label":588,"target_width":589,"url":733,"filename":734,"mime_type":565,"width":589,"height":653,"size":735},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F0cbf3e30-6816-4114-b581-7d547ae74a5a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-04-thumb.webp?v=e31b8ede04b3d6d6","frame-04-thumb.webp",14722,{"type":622,"id":737,"filename":738,"url":739,"mime_type":565,"width":626,"height":627,"size":740,"alt":741,"title":741,"caption":741,"derivatives":742},"cb7988f9-2370-47df-8ec9-f600c16299e6","frame-05.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fframe-05.webp?v=eb9444a29ae1ac80",149458,"frame-05",{"card":743,"mobile":747,"original":751,"tablet":755,"thumb":759},{"label":561,"target_width":562,"url":744,"filename":745,"mime_type":565,"width":562,"height":634,"size":746},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-05-card.webp?v=e00635972c7d794e","frame-05-card.webp",37872,{"label":569,"target_width":570,"url":748,"filename":749,"mime_type":565,"width":570,"height":639,"size":750},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-05-mobile.webp?v=b3610bd9f7193998","frame-05-mobile.webp",22450,{"label":576,"target_width":205,"url":752,"filename":753,"mime_type":565,"width":626,"height":627,"size":754},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-05-original.webp?v=eb9444a29ae1ac80","frame-05-original.webp",305140,{"label":581,"target_width":582,"url":756,"filename":757,"mime_type":565,"width":582,"height":648,"size":758},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-05-tablet.webp?v=4e650e395aff5ed0","frame-05-tablet.webp",72374,{"label":588,"target_width":589,"url":760,"filename":761,"mime_type":565,"width":589,"height":653,"size":762},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fcb7988f9-2370-47df-8ec9-f600c16299e6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-05-thumb.webp?v=8cd4e9042217eaa4","frame-05-thumb.webp",14574,{"type":622,"id":764,"filename":765,"url":766,"mime_type":565,"width":626,"height":627,"size":767,"alt":768,"title":768,"caption":768,"derivatives":769},"ec51395e-5b6a-43e5-a08e-32e4feedf6bd","frame-06.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fframe-06.webp?v=c1d24d73f52f33e1",125164,"frame-06",{"card":770,"mobile":774,"original":778,"tablet":782,"thumb":786},{"label":561,"target_width":562,"url":771,"filename":772,"mime_type":565,"width":562,"height":634,"size":773},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-06-card.webp?v=f9f2521799655905","frame-06-card.webp",37236,{"label":569,"target_width":570,"url":775,"filename":776,"mime_type":565,"width":570,"height":639,"size":777},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-06-mobile.webp?v=3585aa0d99791b10","frame-06-mobile.webp",22870,{"label":576,"target_width":205,"url":779,"filename":780,"mime_type":565,"width":626,"height":627,"size":781},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-06-original.webp?v=c1d24d73f52f33e1","frame-06-original.webp",274404,{"label":581,"target_width":582,"url":783,"filename":784,"mime_type":565,"width":582,"height":648,"size":785},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-06-tablet.webp?v=e05f2ddc620216f3","frame-06-tablet.webp",69042,{"label":588,"target_width":589,"url":787,"filename":788,"mime_type":565,"width":589,"height":653,"size":789},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fec51395e-5b6a-43e5-a08e-32e4feedf6bd\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-06-thumb.webp?v=d8327a5888f9a009","frame-06-thumb.webp",14526,{"type":622,"id":791,"filename":792,"url":793,"mime_type":565,"width":626,"height":627,"size":794,"alt":795,"title":795,"caption":795,"derivatives":796},"e9d6bdab-c365-4334-979d-33aee04e3e87","frame-07.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fframe-07.webp?v=9decc10b7fe27957",145916,"frame-07",{"card":797,"mobile":801,"original":805,"tablet":809,"thumb":813},{"label":561,"target_width":562,"url":798,"filename":799,"mime_type":565,"width":562,"height":634,"size":800},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-07-card.webp?v=523af3acef10c674","frame-07-card.webp",37242,{"label":569,"target_width":570,"url":802,"filename":803,"mime_type":565,"width":570,"height":639,"size":804},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-07-mobile.webp?v=5e0639f097749674","frame-07-mobile.webp",23014,{"label":576,"target_width":205,"url":806,"filename":807,"mime_type":565,"width":626,"height":627,"size":808},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-07-original.webp?v=9decc10b7fe27957","frame-07-original.webp",264918,{"label":581,"target_width":582,"url":810,"filename":811,"mime_type":565,"width":582,"height":648,"size":812},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-07-tablet.webp?v=e0da0520c32cea32","frame-07-tablet.webp",69038,{"label":588,"target_width":589,"url":814,"filename":815,"mime_type":565,"width":589,"height":653,"size":816},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fe9d6bdab-c365-4334-979d-33aee04e3e87\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-07-thumb.webp?v=694b4e7ee0243ca3","frame-07-thumb.webp",14642,{"type":622,"id":818,"filename":819,"url":820,"mime_type":565,"width":626,"height":627,"size":821,"alt":822,"title":822,"caption":822,"derivatives":823},"8c161412-ca66-4b3d-a6ce-95cced4e244b","frame-08.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fframe-08.webp?v=bde75e911697e8af",140218,"frame-08",{"card":824,"mobile":828,"original":832,"tablet":836,"thumb":840},{"label":561,"target_width":562,"url":825,"filename":826,"mime_type":565,"width":562,"height":634,"size":827},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-08-card.webp?v=17d2beb3def5ae0d","frame-08-card.webp",37486,{"label":569,"target_width":570,"url":829,"filename":830,"mime_type":565,"width":570,"height":639,"size":831},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-08-mobile.webp?v=2f9635bfc7ddca05","frame-08-mobile.webp",22930,{"label":576,"target_width":205,"url":833,"filename":834,"mime_type":565,"width":626,"height":627,"size":835},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-08-original.webp?v=bde75e911697e8af","frame-08-original.webp",289070,{"label":581,"target_width":582,"url":837,"filename":838,"mime_type":565,"width":582,"height":648,"size":839},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-08-tablet.webp?v=762584d5bfae88d7","frame-08-tablet.webp",71726,{"label":588,"target_width":589,"url":841,"filename":842,"mime_type":565,"width":589,"height":653,"size":843},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8c161412-ca66-4b3d-a6ce-95cced4e244b\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-08-thumb.webp?v=76caf47a58138230","frame-08-thumb.webp",14446,{"type":622,"id":845,"filename":846,"url":847,"mime_type":565,"width":626,"height":627,"size":848,"alt":849,"title":849,"caption":849,"derivatives":850},"b519ec25-938f-4314-a407-7674bd525077","frame-09.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fframe-09.webp?v=3e3c4f8bbba495cf",141904,"frame-09",{"card":851,"mobile":855,"original":859,"tablet":863,"thumb":867},{"label":561,"target_width":562,"url":852,"filename":853,"mime_type":565,"width":562,"height":634,"size":854},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-09-card.webp?v=cb25743399fca52a","frame-09-card.webp",37106,{"label":569,"target_width":570,"url":856,"filename":857,"mime_type":565,"width":570,"height":639,"size":858},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-09-mobile.webp?v=49edc9c95b757bbe","frame-09-mobile.webp",22560,{"label":576,"target_width":205,"url":860,"filename":861,"mime_type":565,"width":626,"height":627,"size":862},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-09-original.webp?v=3e3c4f8bbba495cf","frame-09-original.webp",257720,{"label":581,"target_width":582,"url":864,"filename":865,"mime_type":565,"width":582,"height":648,"size":866},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-09-tablet.webp?v=acb5b3b53b91a9c1","frame-09-tablet.webp",67370,{"label":588,"target_width":589,"url":868,"filename":869,"mime_type":565,"width":589,"height":653,"size":870},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb519ec25-938f-4314-a407-7674bd525077\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-09-thumb.webp?v=6d1aff2f4e86e399","frame-09-thumb.webp",14452,{"type":622,"id":872,"filename":873,"url":874,"mime_type":565,"width":626,"height":627,"size":875,"alt":876,"title":876,"caption":876,"derivatives":877},"1d50709d-a885-412b-9f1e-a390cac62689","frame-10.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fframe-10.webp?v=efcf9920f32e95d4",133812,"frame-10",{"card":878,"mobile":882,"original":886,"tablet":890,"thumb":894},{"label":561,"target_width":562,"url":879,"filename":880,"mime_type":565,"width":562,"height":634,"size":881},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-10-card.webp?v=ff61053a5ef4f826","frame-10-card.webp",36624,{"label":569,"target_width":570,"url":883,"filename":884,"mime_type":565,"width":570,"height":639,"size":885},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-10-mobile.webp?v=72b3417fe759a3ab","frame-10-mobile.webp",22586,{"label":576,"target_width":205,"url":887,"filename":888,"mime_type":565,"width":626,"height":627,"size":889},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-10-original.webp?v=efcf9920f32e95d4","frame-10-original.webp",249562,{"label":581,"target_width":582,"url":891,"filename":892,"mime_type":565,"width":582,"height":648,"size":893},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-10-tablet.webp?v=27da6308b351b726","frame-10-tablet.webp",66836,{"label":588,"target_width":589,"url":895,"filename":896,"mime_type":565,"width":589,"height":653,"size":789},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F1d50709d-a885-412b-9f1e-a390cac62689\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-10-thumb.webp?v=f08ff004bee39687","frame-10-thumb.webp",{"type":622,"id":898,"filename":899,"url":900,"mime_type":565,"width":626,"height":627,"size":901,"alt":902,"title":902,"caption":902,"derivatives":903},"2b89ab25-6190-4d5b-975c-163d1e1212ae","frame-11.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fframe-11.webp?v=5164c3667a1d9d40",136602,"frame-11",{"card":904,"mobile":908,"original":912,"tablet":916,"thumb":920},{"label":561,"target_width":562,"url":905,"filename":906,"mime_type":565,"width":562,"height":634,"size":907},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-11-card.webp?v=8089f62828fe660f","frame-11-card.webp",36462,{"label":569,"target_width":570,"url":909,"filename":910,"mime_type":565,"width":570,"height":639,"size":911},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-11-mobile.webp?v=194571434a6e4330","frame-11-mobile.webp",22436,{"label":576,"target_width":205,"url":913,"filename":914,"mime_type":565,"width":626,"height":627,"size":915},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-11-original.webp?v=5164c3667a1d9d40","frame-11-original.webp",260060,{"label":581,"target_width":582,"url":917,"filename":918,"mime_type":565,"width":582,"height":648,"size":919},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-11-tablet.webp?v=c2f10e7cf692e58d","frame-11-tablet.webp",67814,{"label":588,"target_width":589,"url":921,"filename":922,"mime_type":565,"width":589,"height":653,"size":923},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2b89ab25-6190-4d5b-975c-163d1e1212ae\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-11-thumb.webp?v=fb1dadba80d20f06","frame-11-thumb.webp",14764,{"type":622,"id":925,"filename":926,"url":927,"mime_type":565,"width":626,"height":627,"size":928,"alt":929,"title":929,"caption":929,"derivatives":930},"957a6a46-2ea4-4ca3-8487-33d380dda50a","frame-12.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fframe-12.webp?v=12f49fa06a0e910e",131510,"frame-12",{"card":931,"mobile":935,"original":939,"tablet":943,"thumb":947},{"label":561,"target_width":562,"url":932,"filename":933,"mime_type":565,"width":562,"height":634,"size":934},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-12-card.webp?v=1e98699af2f46894","frame-12-card.webp",36532,{"label":569,"target_width":570,"url":936,"filename":937,"mime_type":565,"width":570,"height":639,"size":938},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-12-mobile.webp?v=0fa79068c3e177a8","frame-12-mobile.webp",22952,{"label":576,"target_width":205,"url":940,"filename":941,"mime_type":565,"width":626,"height":627,"size":942},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-12-original.webp?v=12f49fa06a0e910e","frame-12-original.webp",269324,{"label":581,"target_width":582,"url":944,"filename":945,"mime_type":565,"width":582,"height":648,"size":946},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-12-tablet.webp?v=dd0b954994c4b402","frame-12-tablet.webp",67842,{"label":588,"target_width":589,"url":948,"filename":949,"mime_type":565,"width":589,"height":653,"size":950},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F957a6a46-2ea4-4ca3-8487-33d380dda50a\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-12-thumb.webp?v=f5a05a20dcd2adb2","frame-12-thumb.webp",14332,{"type":622,"id":952,"filename":953,"url":954,"mime_type":565,"width":626,"height":627,"size":955,"alt":956,"title":956,"caption":956,"derivatives":957},"97e501c6-e4d9-4680-9804-bf986314667c","frame-13.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fframe-13.webp?v=184924a431d7afad",117942,"frame-13",{"card":958,"mobile":962,"original":966,"tablet":970,"thumb":974},{"label":561,"target_width":562,"url":959,"filename":960,"mime_type":565,"width":562,"height":634,"size":961},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-13-card.webp?v=4573402e5cdb1ebd","frame-13-card.webp",36748,{"label":569,"target_width":570,"url":963,"filename":964,"mime_type":565,"width":570,"height":639,"size":965},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-13-mobile.webp?v=fd32644c5abe880a","frame-13-mobile.webp",22590,{"label":576,"target_width":205,"url":967,"filename":968,"mime_type":565,"width":626,"height":627,"size":969},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-13-original.webp?v=184924a431d7afad","frame-13-original.webp",259194,{"label":581,"target_width":582,"url":971,"filename":972,"mime_type":565,"width":582,"height":648,"size":973},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-13-tablet.webp?v=872beb47de534705","frame-13-tablet.webp",66518,{"label":588,"target_width":589,"url":975,"filename":976,"mime_type":565,"width":589,"height":653,"size":977},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F97e501c6-e4d9-4680-9804-bf986314667c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-13-thumb.webp?v=9fd7f7bc18ab684c","frame-13-thumb.webp",14322,{"type":622,"id":979,"filename":980,"url":981,"mime_type":565,"width":626,"height":627,"size":982,"alt":983,"title":983,"caption":983,"derivatives":984},"44d21d79-ff8a-4a60-a622-2e61c00567e8","frame-14.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fframe-14.webp?v=815da3493b1f9b1f",133272,"frame-14",{"card":985,"mobile":989,"original":993,"tablet":997,"thumb":1001},{"label":561,"target_width":562,"url":986,"filename":987,"mime_type":565,"width":562,"height":634,"size":988},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-14-card.webp?v=d4dcd4239e5fbdb3","frame-14-card.webp",36894,{"label":569,"target_width":570,"url":990,"filename":991,"mime_type":565,"width":570,"height":639,"size":992},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-14-mobile.webp?v=6e3161bcd984691f","frame-14-mobile.webp",22392,{"label":576,"target_width":205,"url":994,"filename":995,"mime_type":565,"width":626,"height":627,"size":996},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-14-original.webp?v=815da3493b1f9b1f","frame-14-original.webp",285332,{"label":581,"target_width":582,"url":998,"filename":999,"mime_type":565,"width":582,"height":648,"size":1000},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-14-tablet.webp?v=ab02900bd0271175","frame-14-tablet.webp",68682,{"label":588,"target_width":589,"url":1002,"filename":1003,"mime_type":565,"width":589,"height":653,"size":1004},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F44d21d79-ff8a-4a60-a622-2e61c00567e8\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-14-thumb.webp?v=9ef700c88cdb85df","frame-14-thumb.webp",14384,{"type":622,"id":1006,"filename":1007,"url":1008,"mime_type":565,"width":626,"height":627,"size":1009,"alt":1010,"title":1010,"caption":1010,"derivatives":1011},"fb62346d-f1e1-4a4d-b797-1ccbc1131c8c","frame-15.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fframe-15.webp?v=49112541ac2eb5cf",133376,"frame-15",{"card":1012,"mobile":1016,"original":1020,"tablet":1024,"thumb":1028},{"label":561,"target_width":562,"url":1013,"filename":1014,"mime_type":565,"width":562,"height":634,"size":1015},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-15-card.webp?v=59ef4be1c6ee3d5c","frame-15-card.webp",37282,{"label":569,"target_width":570,"url":1017,"filename":1018,"mime_type":565,"width":570,"height":639,"size":1019},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-15-mobile.webp?v=543466b4a7bae45a","frame-15-mobile.webp",22932,{"label":576,"target_width":205,"url":1021,"filename":1022,"mime_type":565,"width":626,"height":627,"size":1023},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-15-original.webp?v=49112541ac2eb5cf","frame-15-original.webp",293772,{"label":581,"target_width":582,"url":1025,"filename":1026,"mime_type":565,"width":582,"height":648,"size":1027},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-15-tablet.webp?v=59f83a8ade52f498","frame-15-tablet.webp",70342,{"label":588,"target_width":589,"url":1029,"filename":1030,"mime_type":565,"width":589,"height":653,"size":1031},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffb62346d-f1e1-4a4d-b797-1ccbc1131c8c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-15-thumb.webp?v=328bef4d4aa312ae","frame-15-thumb.webp",14776,{"type":622,"id":1033,"filename":1034,"url":1035,"mime_type":565,"width":626,"height":627,"size":1036,"alt":1037,"title":1037,"caption":1037,"derivatives":1038},"2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f","frame-16.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fframe-16.webp?v=8e99bc07ed0511bd",143702,"frame-16",{"card":1039,"mobile":1043,"original":1047,"tablet":1051,"thumb":1055},{"label":561,"target_width":562,"url":1040,"filename":1041,"mime_type":565,"width":562,"height":634,"size":1042},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-16-card.webp?v=39b29f65b151d74f","frame-16-card.webp",37030,{"label":569,"target_width":570,"url":1044,"filename":1045,"mime_type":565,"width":570,"height":639,"size":1046},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-16-mobile.webp?v=542484f062d3e0a8","frame-16-mobile.webp",23044,{"label":576,"target_width":205,"url":1048,"filename":1049,"mime_type":565,"width":626,"height":627,"size":1050},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-16-original.webp?v=8e99bc07ed0511bd","frame-16-original.webp",300572,{"label":581,"target_width":582,"url":1052,"filename":1053,"mime_type":565,"width":582,"height":648,"size":1054},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-16-tablet.webp?v=ca37d0e71e33c5ba","frame-16-tablet.webp",70158,{"label":588,"target_width":589,"url":1056,"filename":1057,"mime_type":565,"width":589,"height":653,"size":1058},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F2a3ae3ee-b995-431e-b9c2-d8d0ff00b70f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-16-thumb.webp?v=73185e900978580e","frame-16-thumb.webp",14858,{"type":622,"id":1060,"filename":1061,"url":1062,"mime_type":565,"width":626,"height":627,"size":1063,"alt":1064,"title":1064,"caption":1064,"derivatives":1065},"becadc54-7806-4bf1-9968-6dd6f48afc3f","frame-18.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fframe-18.webp?v=8f11f2d6e12d569a",140846,"frame-18",{"card":1066,"mobile":1070,"original":1074,"tablet":1078,"thumb":1082},{"label":561,"target_width":562,"url":1067,"filename":1068,"mime_type":565,"width":562,"height":634,"size":1069},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-18-card.webp?v=f413aa6baf98d1cd","frame-18-card.webp",36720,{"label":569,"target_width":570,"url":1071,"filename":1072,"mime_type":565,"width":570,"height":639,"size":1073},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-18-mobile.webp?v=f6f071e00a6201c8","frame-18-mobile.webp",22794,{"label":576,"target_width":205,"url":1075,"filename":1076,"mime_type":565,"width":626,"height":627,"size":1077},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-18-original.webp?v=8f11f2d6e12d569a","frame-18-original.webp",294392,{"label":581,"target_width":582,"url":1079,"filename":1080,"mime_type":565,"width":582,"height":648,"size":1081},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-18-tablet.webp?v=b2375102dcd3771d","frame-18-tablet.webp",69794,{"label":588,"target_width":589,"url":1083,"filename":1084,"mime_type":565,"width":589,"height":653,"size":1085},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbecadc54-7806-4bf1-9968-6dd6f48afc3f\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-18-thumb.webp?v=da4416a73a1509e8","frame-18-thumb.webp",14470,{"type":622,"id":1087,"filename":1088,"url":1089,"mime_type":565,"width":626,"height":627,"size":1090,"alt":1091,"title":1091,"caption":1091,"derivatives":1092},"bd153466-6722-483e-bddb-ed987fb262d7","frame-19.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fframe-19.webp?v=ce9828b000e95f79",138818,"frame-19",{"card":1093,"mobile":1097,"original":1101,"tablet":1105,"thumb":1109},{"label":561,"target_width":562,"url":1094,"filename":1095,"mime_type":565,"width":562,"height":634,"size":1096},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-19-card.webp?v=9a1536745f5702ae","frame-19-card.webp",36844,{"label":569,"target_width":570,"url":1098,"filename":1099,"mime_type":565,"width":570,"height":639,"size":1100},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-19-mobile.webp?v=fa89f5a0a3444f18","frame-19-mobile.webp",22776,{"label":576,"target_width":205,"url":1102,"filename":1103,"mime_type":565,"width":626,"height":627,"size":1104},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-19-original.webp?v=ce9828b000e95f79","frame-19-original.webp",301342,{"label":581,"target_width":582,"url":1106,"filename":1107,"mime_type":565,"width":582,"height":648,"size":1108},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-19-tablet.webp?v=152650a4f4da5546","frame-19-tablet.webp",70654,{"label":588,"target_width":589,"url":1110,"filename":1111,"mime_type":565,"width":589,"height":653,"size":1112},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd153466-6722-483e-bddb-ed987fb262d7\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-19-thumb.webp?v=1634ca1ade3afa41","frame-19-thumb.webp",14380,{"type":622,"id":1114,"filename":1115,"url":1116,"mime_type":565,"width":626,"height":627,"size":1117,"alt":1118,"title":1118,"caption":1118,"derivatives":1119},"b6074242-8935-4a3e-8fd1-84af0f2478a2","frame-20.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fframe-20.webp?v=d92d5ec598efb4b5",131988,"frame-20",{"card":1120,"mobile":1124,"original":1128,"tablet":1132,"thumb":1136},{"label":561,"target_width":562,"url":1121,"filename":1122,"mime_type":565,"width":562,"height":634,"size":1123},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-20-card.webp?v=64620db7c29ad389","frame-20-card.webp",36230,{"label":569,"target_width":570,"url":1125,"filename":1126,"mime_type":565,"width":570,"height":639,"size":1127},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-20-mobile.webp?v=bd3ad82c990ea4d9","frame-20-mobile.webp",22534,{"label":576,"target_width":205,"url":1129,"filename":1130,"mime_type":565,"width":626,"height":627,"size":1131},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-20-original.webp?v=d92d5ec598efb4b5","frame-20-original.webp",282842,{"label":581,"target_width":582,"url":1133,"filename":1134,"mime_type":565,"width":582,"height":648,"size":1135},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-20-tablet.webp?v=254dff6d766df5dd","frame-20-tablet.webp",67706,{"label":588,"target_width":589,"url":1137,"filename":1138,"mime_type":565,"width":589,"height":653,"size":1139},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb6074242-8935-4a3e-8fd1-84af0f2478a2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-20-thumb.webp?v=c911aef045191247","frame-20-thumb.webp",14812,{"type":622,"id":1141,"filename":1142,"url":1143,"mime_type":565,"width":626,"height":627,"size":1144,"alt":1145,"title":1145,"caption":1145,"derivatives":1146},"9aefec8a-fc7a-45cf-8f9d-52f7b9380df2","frame-21.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fframe-21.webp?v=fce1e0f486b7cd14",145578,"frame-21",{"card":1147,"mobile":1151,"original":1155,"tablet":1159,"thumb":1163},{"label":561,"target_width":562,"url":1148,"filename":1149,"mime_type":565,"width":562,"height":634,"size":1150},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-21-card.webp?v=459c9ecb32931e94","frame-21-card.webp",36534,{"label":569,"target_width":570,"url":1152,"filename":1153,"mime_type":565,"width":570,"height":639,"size":1154},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-21-mobile.webp?v=fb8a25c5c4ebbe6d","frame-21-mobile.webp",22922,{"label":576,"target_width":205,"url":1156,"filename":1157,"mime_type":565,"width":626,"height":627,"size":1158},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-21-original.webp?v=fce1e0f486b7cd14","frame-21-original.webp",305814,{"label":581,"target_width":582,"url":1160,"filename":1161,"mime_type":565,"width":582,"height":648,"size":1162},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-21-tablet.webp?v=9698c3a9c90632a2","frame-21-tablet.webp",69976,{"label":588,"target_width":589,"url":1164,"filename":1165,"mime_type":565,"width":589,"height":653,"size":1166},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9aefec8a-fc7a-45cf-8f9d-52f7b9380df2\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-21-thumb.webp?v=95d92153710a9bb6","frame-21-thumb.webp",14320,{"type":622,"id":1168,"filename":1169,"url":1170,"mime_type":565,"width":626,"height":627,"size":1171,"alt":1172,"title":1172,"caption":1172,"derivatives":1173},"bd5f4d2e-19cc-469b-856a-b4347557707e","frame-22.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fframe-22.webp?v=4b058018e0c6107b",144772,"frame-22",{"card":1174,"mobile":1178,"original":1182,"tablet":1186,"thumb":1190},{"label":561,"target_width":562,"url":1175,"filename":1176,"mime_type":565,"width":562,"height":634,"size":1177},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fframe-22-card.webp?v=799e9219f5546ddd","frame-22-card.webp",37298,{"label":569,"target_width":570,"url":1179,"filename":1180,"mime_type":565,"width":570,"height":639,"size":1181},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fframe-22-mobile.webp?v=1d3704e8f713fda2","frame-22-mobile.webp",22878,{"label":576,"target_width":205,"url":1183,"filename":1184,"mime_type":565,"width":626,"height":627,"size":1185},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fframe-22-original.webp?v=4b058018e0c6107b","frame-22-original.webp",304882,{"label":581,"target_width":582,"url":1187,"filename":1188,"mime_type":565,"width":582,"height":648,"size":1189},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fframe-22-tablet.webp?v=3cc395650458a6f0","frame-22-tablet.webp",70518,{"label":588,"target_width":589,"url":1191,"filename":1192,"mime_type":565,"width":589,"height":653,"size":1193},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbd5f4d2e-19cc-469b-856a-b4347557707e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fframe-22-thumb.webp?v=9469da0f4df66437","frame-22-thumb.webp",14678,{"statistics_cards":1195},{"locale":22,"fallback":1196,"clutch":1197,"google":1216},{"used":25,"locale":205},[1198,1208],{"numbers":1199,"text":1200,"url":1201,"icon":1202},"5\u002F5","Clutch","https:\u002F\u002Fclutch.co\u002Fprofile\u002Fbrandsite#highlights",{"type":622,"id":1203,"filename":1204,"url":1205,"mime_type":1206,"width":231,"height":231,"size":1207},"5208c2e0-f532-4803-a8d2-d2daf157c914","clutch.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5208c2e0-f532-4803-a8d2-d2daf157c914\u002Ftranslations\u002Fen\u002Fclutch.svg","image\u002Fsvg+xml",818,{"numbers":1199,"text":1209,"url":1210,"icon":1211},"Sortlist","https:\u002F\u002Fwww.sortlist.com\u002Fagency\u002Fbrandsite",{"type":622,"id":1212,"filename":1213,"url":1214,"mime_type":1206,"width":231,"height":231,"size":1215},"49e50c08-f8ca-4401-9886-1336c96b2ca0","social-media.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F49e50c08-f8ca-4401-9886-1336c96b2ca0\u002Fprocessed\u002Fsocial-media.svg",2591,[1217,1225,1234,1242],{"count":1199,"text":1218,"url":1219,"icon":1220},"Google","https:\u002F\u002Fshare.google\u002F5ONG225Vjy0ztP4hN",{"type":622,"id":1221,"filename":1222,"url":1223,"mime_type":1206,"width":231,"height":231,"size":1224},"9c52bffe-38ea-4060-80a1-d97c776208f5","google.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F9c52bffe-38ea-4060-80a1-d97c776208f5\u002Ftranslations\u002Fen\u002Fgoogle.svg",1416,{"count":1226,"text":1227,"url":1228,"icon":1229},"130+","Projects","https:\u002F\u002Fbrandsite.lv\u002Flv\u002Fportfolio",{"type":622,"id":1230,"filename":1231,"url":1232,"mime_type":1206,"width":231,"height":231,"size":1233},"d8584187-93b3-4a0f-bb11-011253aed296","globe.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd8584187-93b3-4a0f-bb11-011253aed296\u002Ftranslations\u002Fen\u002Fglobe.svg",63245,{"count":1235,"text":1236,"url":205,"icon":1237},"7+","Years in business",{"type":622,"id":1238,"filename":1239,"url":1240,"mime_type":1206,"width":231,"height":231,"size":1241},"c04831b9-93bb-4d09-a97c-fc55cf910725","mind.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc04831b9-93bb-4d09-a97c-fc55cf910725\u002Ftranslations\u002Fen\u002Fmind.svg",19574,{"count":1243,"text":1244,"url":205,"icon":1245},"6m+€","Sold through ecommerce",{"type":622,"id":1246,"filename":1247,"url":1248,"mime_type":1206,"width":231,"height":231,"size":1249},"b09f418f-81d3-4ca2-8198-1d65d3bc104f","bag.svg","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fb09f418f-81d3-4ca2-8198-1d65d3bc104f\u002Ftranslations\u002Fen\u002Fbag.svg",999,{"key":1251,"locale":22,"fallback":1252,"heading":1253,"description":1254,"contact_section_label":1255,"project_section_label":1256,"submit_label":1257,"success_message":1258,"success_download_label":205,"unavailable_message":205,"budget_label":1259,"privacy_policy_text":1260,"privacy_policy_link_label":1261,"stats":1262,"turnstile":1263,"turnstile_site_key":1264,"fields":1265},"form-1",{"used":25,"locale":205},"Let’s start with the business need. We’ll define the right solution together.","Tell us what you want to improve, build or automate. We will help define the right web solution, technology and next steps.","Contact information","Project type","Get a quote","Thank you. Your message has been received. We will contact you withing 1 working day.","Planned budget","By clicking on the button you consent to the processing of personal data and to the","privacy policy.",[],{"enabled":5,"site_key":1264},"0x4AAAAAAD3d_qR9IcMza-XY",[1266,1273,1280,1287,1293,1308,1314,1321],{"key":1267,"type":173,"required":5,"options":1268,"label":1269,"placeholder":1269,"required_error_message":1270,"validation_error_message":1271,"fallback":1272},"name",[],"Name","Please enter your name.","Please enter valid name.",{"used":25,"locale":205},{"key":1274,"type":173,"required":25,"options":1275,"label":1276,"placeholder":1276,"required_error_message":1277,"validation_error_message":1278,"fallback":1279},"company_name",[],"Company name","Please enter your company name.","Please enter valid company name.",{"used":25,"locale":205},{"key":1281,"type":173,"required":25,"options":1282,"label":1283,"placeholder":1283,"required_error_message":1284,"validation_error_message":1285,"fallback":1286},"phone",[],"Phone number","Please enter your phone number.","Please enter valid phone number.",{"used":25,"locale":205},{"key":181,"type":181,"required":5,"options":1288,"label":1289,"placeholder":1289,"required_error_message":1290,"validation_error_message":1291,"fallback":1292},[],"Email","Please enter your email address.","Please enter valid email address.",{"used":25,"locale":205},{"key":1294,"type":184,"required":25,"options":1295,"label":1256,"placeholder":1256,"required_error_message":1305,"validation_error_message":1306,"fallback":1307},"project_type",[1296,1298,1300,1302,1303],{"value":1297,"label":1297},"Corporate websites",{"value":1299,"label":1299},"E-commerce",{"value":1301,"label":1301},"Web Applications",{"value":350,"label":350},{"value":1304,"label":1304},"Not sure yet","Please choose project type.","Please choose one of the available project types.",{"used":25,"locale":205},{"key":1309,"type":182,"required":25,"options":1310,"label":1311,"placeholder":1311,"required_error_message":1312,"validation_error_message":205,"fallback":1313},"message",[],"Tell us about your project","Please describe briefly about your project.",{"used":25,"locale":205},{"key":1315,"type":185,"required":25,"options":1316,"label":1317,"placeholder":205,"required_error_message":1318,"validation_error_message":1319,"fallback":1320},"attachment",[],"Attach a file","Please upload a file.","Please upload a valid file.",{"used":25,"locale":205},{"key":1322,"type":184,"required":25,"options":1323,"label":1259,"placeholder":1328,"required_error_message":1329,"validation_error_message":1330,"fallback":1331},"budget",[1324,1325,1326,1327],"1k €-5k€","5k€-10k€","10k€-25k€","Other","Choose approximate budget","Please select a budget.","Please choose one of the available budgets scope or mark with \"Other\".",{"used":25,"locale":205},{"path":1333,"sourcePath":1334,"defaultLocale":16,"paths":1335},"\u002Fblogs\u002Fkas-ir-ai-seo\u002F","\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F",{"lv":1333},{"id":1337,"locale":22,"fallback":1338,"route":1339,"title":1342,"summary":205,"body":205,"cta_label":205,"categories":1343,"taxonomies":1351,"read_time":1356,"published_date":1359,"seo":1362,"schema":1401,"content":1402,"media":1449,"is_featured":25,"sort_order":231,"published_at":1465,"article":1466,"latest_articles":1574},"fa16f03c-978e-44c9-b5d8-4f5bc1e578b6",{"used":25,"locale":205},{"slug":1340,"path":1341},"what-is-ai-seo","\u002Fblog\u002Fwhat-is-ai-seo","What Is AI SEO (AiSEO)?",[1344],{"id":1345,"title":1346,"slug":205,"route":1347,"fallback":1350},"d2f26dbf-f29b-4960-9a07-dfaf65717b06","SEO & AI",{"path":1348,"query":1349},"\u002Fblog?category=d2f26dbf-f29b-4960-9a07-dfaf65717b06",{"category":1345},{"used":25,"locale":205},[1352],{"id":1345,"title":1346,"slug":205,"route":1353,"fallback":1355},{"path":1348,"query":1354},{"category":1345},{"used":25,"locale":205},{"minutes":1357,"label":1358},11,"~ 11 min read",{"iso":1360,"display":1361},"2026-11-04","04\u002F11\u002F2026",{"meta_title":1363,"meta_description":1364,"image":1365},"What Is AI SEO? AEO, GEO and Visibility in AI Search","What is AI SEO? We explain AEO, GEO, visibility in Google AI Mode, ChatGPT and other AI answers, and how it differs from classic SEO.",{"id":1366,"type":155,"locale":22,"fallback":1367,"image":1368,"derivatives":1395},"c477a80f-1978-4f9c-a7c0-a3a722bcbcc6",{"used":25,"locale":205},{"url":1369,"filename":1370,"alt":1371,"title":1371,"caption":1371,"width":1372,"height":1373,"derivatives":1374},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fai-seo-aeo-and-geo-explained.webp?v=c0f8ce9f0e2d3ab8","ai-seo-aeo-and-geo-explained.webp","AI SEO, AEO and GEO Explained",1672,941,{"card":1375,"mobile":1379,"original":1383,"tablet":1387,"thumb":1391},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fai-seo-aeo-and-geo-explained-card.webp?v=99b931141fc56358","ai-seo-aeo-and-geo-explained-card.webp",24654,{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fai-seo-aeo-and-geo-explained-mobile.webp?v=11875c0b43ebd5ec","ai-seo-aeo-and-geo-explained-mobile.webp",14922,{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fai-seo-aeo-and-geo-explained-original.webp?v=c0f8ce9f0e2d3ab8","ai-seo-aeo-and-geo-explained-original.webp",148936,{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fai-seo-aeo-and-geo-explained-tablet.webp?v=8d868eae01607d96","ai-seo-aeo-and-geo-explained-tablet.webp",46304,{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fai-seo-aeo-and-geo-explained-thumb.webp?v=42dfca642148eed9","ai-seo-aeo-and-geo-explained-thumb.webp",9114,{"card":1396,"mobile":1397,"original":1398,"tablet":1399,"thumb":1400},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is AI SEO (AiSEO)?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F\",\n            \"name\": \"What Is AI SEO? AEO, GEO and Visibility in AI Search\",\n            \"description\": \"What is AI SEO? We explain AEO, GEO, visibility in Google AI Mode, ChatGPT and other AI answers, and how it differs from classic SEO.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-04T21:36:41+00:00\",\n            \"dateModified\": \"2026-11-04T21:36:41+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F#article\",\n            \"headline\": \"What Is AI SEO (AiSEO)?\",\n            \"name\": \"What Is AI SEO (AiSEO)?\",\n            \"description\": \"What is AI SEO? We explain AEO, GEO, visibility in Google AI Mode, ChatGPT and other AI answers, and how it differs from classic SEO.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-ai-seo\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fai-seo-aeo-and-geo-explained.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fhow-ai-seo-works.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"SEO & AI\",\n            \"articleBody\": \"AI SEO is the optimisation of a website, its content and its brand so that a company's information can be found, understood and used not only in traditional Google results, but also in AI-generated answers such as Google AI Mode, ChatGPT, Gemini and Perplexity. Put simply: in classic SEO, the goal is often to get a specific page to appear in search results. AI SEO also looks at whether the company, its content and its information are found, used, cited or mentioned in AI-generated answers. The spelling AiSEO is also used, but it is not an established industry acronym. AEO, GEO, LLMO and other terms are used alongside it. That is why in this article we use AI SEO as a broad umbrella term. More important than the acronym itself is the goal: to be findable, understandable and trustworthy in an environment where users increasingly get a ready-made answer rather than just a list of links. Why did AI SEO emerge? In traditional Google search, the user enters a query and gets a results page with links. In AI search, the process can be different. Someone might ask: \\\"Which CRM system should a Latvian company with 15 employees choose?\\\" and receive a summarised answer in which the AI: compares several options; explains the differences; draws on several sources of information; mentions specific companies or products; adds links to sources. So the competition is no longer only about which URL ranks higher in the classic results. Another question also becomes important: does the AI system find and use information about our company or content at all when it builds an answer? This layer of visibility is usually described with terms such as AI SEO, AEO or GEO. Are AI SEO, AEO and GEO the same thing? There is no single universally accepted definition of these terms, and in practice they overlap significantly. Term What it usually means SEO Improving visibility in traditional organic search results AI SEO A broad term for optimising visibility in an AI-influenced search environment AEO Answer Engine Optimization - adapting content for direct-answer environments GEO Generative Engine Optimization - improving visibility, citations and mentions in generative AI answers AEO tends to emphasise clear, easy-to-use answers, while GEO focuses on visibility in generative answers. But in practice these approaches overlap to a large extent. If a website is technically inaccessible, its content is unclear and the company's information is not trustworthy, a new acronym won't solve the problem. Does AI SEO replace classic SEO? No. Good SEO is the foundation of AI SEO. AI SEO extends what we already do in SEO rather than replacing it. It is still important that: the page can be crawled; the content is indexable; key information is available in the text; the website structure is clear; the content is useful and trustworthy. Google AI Mode and AI Overviews don't require any special \\\"AI SEO\\\" markup or an entirely new optimisation layer. The difference is that, in addition to classic rankings, we also start assessing: how the company, the brand and its information appear in AI-generated answers. What does AI SEO include in practice? AI SEO is not one specific optimisation. It combines several established SEO, content and brand authority disciplines. 1. Technical accessibility First, the content has to be findable. What matters: crawling; indexing; robots directives; canonicals; internal links; URL structure; JavaScript rendering. If key information isn't available to the system trying to retrieve it, good text structure alone is not enough. A particularly important question is what information is available in the initial HTML and what only becomes available after JavaScript has run. 2. Clear answers to specific questions Both AI systems and people find it easier to use content when the answers in it are easy to find. This doesn't mean writing text for robots. It means that the information people need shouldn't be hidden behind several paragraphs of generic marketing copy. For example, on a page about: What is a CRM system? the definition should be easy to find right at the start of the article. This helps both search systems and users. 3. Original and verifiable information Content that isn't simply retold from ten other articles becomes especially valuable. For example: examples from your own projects; data; research; expert commentary; real processes; pricing information; clear comparisons; practical experience. Generic content retold from other sources has a harder time standing out as a unique source of information. A company's advantage is the information it can provide from its own experience. 4. Clear topical structure AI SEO doesn't mean creating one huge article about the entire industry. It is important to clearly separate different questions and search intents. For example, in Brandsite's CRM cluster: What is a CRM system? → definition CRM systems in Latvia → comparison How to connect a website to a CRM or ERP? → practical guide Business systems integration → broader explanation of the topic This kind of structure helps make clear: which topics the company has content on; which page answers a specific question; how the topics relate to each other. 5. Consistent and verifiable brand information AI systems can gather information about a company from multiple public sources. For example: the company's website; partner websites; industry publications; portfolio and case studies; business directories; review platforms; Google Business Profile. What matters here is not following the principle \\\"the more mentions, the better\\\". It is more important to avoid contradictory basic information. If the company name, services, location or other key details differ across public sources, it becomes harder for both AI systems and people to form a consistent picture of the company. Is structured data part of AI SEO? Structured data can help systems understand specific page elements more precisely, but it is not a special AI SEO trick....\",\n            \"wordCount\": 954,\n            \"timeRequired\": \"PT11M\",\n            \"datePublished\": \"2026-11-04T21:36:41+00:00\",\n            \"dateModified\": \"2026-11-04T21:36:41+00:00\"\n        }\n    ]\n}",{"hero":1403,"sections":1407},{"text":1404,"image":1405},"\u003Cp>\u003Cstrong>AI SEO is the optimisation of a website, its content and its brand so that a company's information can be found, understood and used not only in traditional Google results, but also in AI-generated answers such as Google AI Mode, ChatGPT, Gemini and Perplexity.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Put simply: in classic SEO, the goal is often to get a specific page to appear in search results. AI SEO also looks at \u003Cstrong>whether the company, its content and its information are found, used, cited or mentioned in AI-generated answers\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The spelling \u003Cstrong>AiSEO\u003C\u002Fstrong> is also used, but it is not an established industry acronym. AEO, GEO, LLMO and other terms are used alongside it.\u003C\u002Fp>\u003Cp>That is why in this article we use \u003Cstrong>AI SEO\u003C\u002Fstrong> as a broad umbrella term.\u003C\u002Fp>\u003Cp>More important than the acronym itself is the goal:\u003C\u002Fp>\u003Cp>\u003Cstrong>to be findable, understandable and trustworthy in an environment where users increasingly get a ready-made answer rather than just a list of links.\u003C\u002Fstrong>\u003C\u002Fp>",{"type":622,"id":1366,"filename":1370,"url":1406,"mime_type":565,"width":1372,"height":1373,"size":1386},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fc477a80f-1978-4f9c-a7c0-a3a722bcbcc6\u002Ftranslations\u002Fen\u002Fai-seo-aeo-and-geo-explained.webp",[1408,1411,1414,1417,1420,1423,1426,1429,1437,1440,1443,1446],{"heading_h2":1409,"text":1410,"image":205},"Why did AI SEO emerge?","\u003Cp>In traditional Google search, the user enters a query and gets a results page with links.\u003C\u002Fp>\u003Cp>In AI search, the process can be different.\u003C\u002Fp>\u003Cp>Someone might ask:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Which CRM system should a Latvian company with 15 employees choose?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>and receive a summarised answer in which the AI:\u003C\u002Fp>\u003Cul>\u003Cli>compares several options;\u003C\u002Fli>\u003Cli>explains the differences;\u003C\u002Fli>\u003Cli>draws on several sources of information;\u003C\u002Fli>\u003Cli>mentions specific companies or products;\u003C\u002Fli>\u003Cli>adds links to sources.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>So the competition is no longer only about \u003Cstrong>which URL ranks higher in the classic results\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Another question also becomes important:\u003C\u002Fp>\u003Cp>\u003Cstrong>does the AI system find and use information about our company or content at all when it builds an answer?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This layer of visibility is usually described with terms such as AI SEO, AEO or GEO.\u003C\u002Fp>",{"heading_h2":1412,"text":1413,"image":205},"Are AI SEO, AEO and GEO the same thing?","\u003Cp>There is no single universally accepted definition of these terms, and in practice they overlap significantly.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Term\u003C\u002Fth>\u003Cth>What it usually means\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Improving visibility in traditional organic search results\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>AI SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A broad term for optimising visibility in an AI-influenced search environment\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>AEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Answer Engine Optimization - adapting content for direct-answer environments\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>GEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Generative Engine Optimization - improving visibility, citations and mentions in generative AI answers\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>AEO tends to emphasise clear, easy-to-use answers, while GEO focuses on visibility in generative answers.\u003C\u002Fp>\u003Cp>But in practice these approaches overlap to a large extent.\u003C\u002Fp>\u003Cp>If a website is technically inaccessible, its content is unclear and the company's information is not trustworthy, a new acronym won't solve the problem.\u003C\u002Fp>",{"heading_h2":1415,"text":1416,"image":205},"Does AI SEO replace classic SEO?","\u003Cp>No.\u003C\u002Fp>\u003Cp>\u003Cstrong>Good SEO is the foundation of AI SEO.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>AI SEO extends what we already do in SEO rather than replacing it.\u003C\u002Fp>\u003Cp>It is still important that:\u003C\u002Fp>\u003Cul>\u003Cli>the page can be crawled;\u003C\u002Fli>\u003Cli>the content is indexable;\u003C\u002Fli>\u003Cli>key information is available in the text;\u003C\u002Fli>\u003Cli>the website structure is clear;\u003C\u002Fli>\u003Cli>the content is useful and trustworthy.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Google AI Mode and AI Overviews don't require any special "AI SEO" markup or an entirely new optimisation layer.\u003C\u002Fp>\u003Cp>The difference is that, in addition to classic rankings, we also start assessing:\u003C\u002Fp>\u003Cp>\u003Cstrong>how the company, the brand and its information appear in AI-generated answers.\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1418,"text":1419,"image":205},"What does AI SEO include in practice?","\u003Cp>AI SEO is not one specific optimisation.\u003C\u002Fp>\u003Cp>It combines several established SEO, content and brand authority disciplines.\u003C\u002Fp>\u003Ch3>1. Technical accessibility\u003C\u002Fh3>\u003Cp>First, the content has to be findable.\u003C\u002Fp>\u003Cp>What matters:\u003C\u002Fp>\u003Cul>\u003Cli>crawling;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>robots directives;\u003C\u002Fli>\u003Cli>canonicals;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>URL structure;\u003C\u002Fli>\u003Cli>JavaScript rendering.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If key information isn't available to the system trying to retrieve it, good text structure alone is not enough.\u003C\u002Fp>\u003Cp>A particularly important question is \u003Cstrong>what information is available in the initial HTML and what only becomes available after JavaScript has run\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>2. Clear answers to specific questions\u003C\u002Fh3>\u003Cp>Both AI systems and people find it easier to use content when the answers in it are easy to find.\u003C\u002Fp>\u003Cp>This doesn't mean writing text for robots.\u003C\u002Fp>\u003Cp>It means that the information people need shouldn't be hidden behind several paragraphs of generic marketing copy.\u003C\u002Fp>\u003Cp>For example, on a page about:\u003C\u002Fp>\u003Cp>\u003Cstrong>What is a CRM system?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>the definition should be easy to find right at the start of the article.\u003C\u002Fp>\u003Cp>This helps both search systems and users.\u003C\u002Fp>\u003Ch3>3. Original and verifiable information\u003C\u002Fh3>\u003Cp>Content that isn't simply retold from ten other articles becomes especially valuable.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>examples from your own projects;\u003C\u002Fli>\u003Cli>data;\u003C\u002Fli>\u003Cli>research;\u003C\u002Fli>\u003Cli>expert commentary;\u003C\u002Fli>\u003Cli>real processes;\u003C\u002Fli>\u003Cli>pricing information;\u003C\u002Fli>\u003Cli>clear comparisons;\u003C\u002Fli>\u003Cli>practical experience.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Generic content retold from other sources has a harder time standing out as a unique source of information.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A company's advantage is the information it can provide from its own experience.\u003C\u002Fp>\u003Ch3>4. Clear topical structure\u003C\u002Fh3>\u003Cp>AI SEO doesn't mean creating one huge article about the entire industry.\u003C\u002Fp>\u003Cp>It is important to clearly separate different questions and search intents.\u003C\u002Fp>\u003Cp>For example, in Brandsite's CRM cluster:\u003C\u002Fp>\u003Cp>\u003Cstrong>What is a CRM system?\u003C\u002Fstrong>\u003Cbr \u002F>→ definition\u003C\u002Fp>\u003Cp>\u003Cstrong>CRM systems in Latvia\u003C\u002Fstrong>\u003Cbr \u002F>→ comparison\u003C\u002Fp>\u003Cp>\u003Cstrong>How to connect a website to a CRM or ERP?\u003C\u002Fstrong>\u003Cbr \u002F>→ practical guide\u003C\u002Fp>\u003Cp>\u003Cstrong>Business systems integration\u003C\u002Fstrong>\u003Cbr \u002F>→ broader explanation of the topic\u003C\u002Fp>\u003Cp>This kind of structure helps make clear:\u003C\u002Fp>\u003Cul>\u003Cli>which topics the company has content on;\u003C\u002Fli>\u003Cli>which page answers a specific question;\u003C\u002Fli>\u003Cli>how the topics relate to each other.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>5. Consistent and verifiable brand information\u003C\u002Fh3>\u003Cp>AI systems can gather information about a company from multiple public sources.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>the company's website;\u003C\u002Fli>\u003Cli>partner websites;\u003C\u002Fli>\u003Cli>industry publications;\u003C\u002Fli>\u003Cli>portfolio and case studies;\u003C\u002Fli>\u003Cli>business directories;\u003C\u002Fli>\u003Cli>review platforms;\u003C\u002Fli>\u003Cli>Google Business Profile.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>What matters here is not following the principle \u003Cstrong>"the more mentions, the better"\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>It is more important to avoid contradictory basic information.\u003C\u002Fp>\u003Cp>If the company name, services, location or other key details differ across public sources, it becomes harder for both AI systems and people to form a consistent picture of the company.\u003C\u002Fp>",{"heading_h2":1421,"text":1422,"image":205},"Is structured data part of AI SEO?","\u003Cp>Structured data can help systems understand specific page elements more precisely, but it is not a special AI SEO trick.\u003C\u002Fp>\u003Cp>There is no special:\u003C\u002Fp>\u003Cul>\u003Cli>AISEO schema;\u003C\u002Fli>\u003Cli>GEO Schema.org type;\u003C\u002Fli>\u003Cli>dedicated AI structured-data markup\u003C\u002Fli>\u003C\u002Ful>\u003Cp>that you need in order to appear in Google AI Mode or AI Overviews.\u003C\u002Fp>\u003Cp>Structured data is still worth using where it matches the type of content itself.\u003C\u002Fp>\u003Cp>However:\u003C\u002Fp>\u003Cp>\u003Cstrong>structured data won't fix weak content, technical inaccessibility or a lack of trust.\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1424,"text":1425,"image":205},"Does AI SEO mean using AI in SEO work?","\u003Cp>Not necessarily.\u003C\u002Fp>\u003Cp>These are two different concepts.\u003C\u002Fp>\u003Cp>In this article, \u003Cstrong>AI SEO\u003C\u002Fstrong> means optimising visibility in AI search and generative answer environments.\u003C\u002Fp>\u003Cp>\u003Cstrong>Using AI in SEO work\u003C\u002Fstrong>, on the other hand, means that artificial intelligence helps analyse data, group keywords, prepare content, monitor results or carry out other SEO tasks.\u003C\u002Fp>\u003Cp>Related to this is the term \u003Cstrong>"AI SEO employee"\u003C\u002Fstrong>, or AI SEO agent, which you'll find on the market and which we explain in more detail in the FAQ.\u003C\u002Fp>",{"heading_h2":1427,"text":1428,"image":205},"Do you need llms.txt or special AI files?","\u003Cp>For Google AI search - no.\u003C\u002Fp>\u003Cp>Google's AI features don't require:\u003C\u002Fp>\u003Cul>\u003Cli>llms.txt;\u003C\u002Fli>\u003Cli>a special AI text file;\u003C\u002Fli>\u003Cli>dedicated AI markup;\u003C\u002Fli>\u003Cli>a special AI Schema.org type.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This doesn't mean that all AI platforms always work in exactly the same way.\u003C\u002Fp>\u003Cp>But there is no reason to implement a technical element just because it is being marketed as a mandatory "GEO solution".\u003C\u002Fp>\u003Cp>Get the fundamentals right first:\u003C\u002Fp>\u003Cp>\u003Cstrong>technical accessibility → quality content → clear structure → trustworthy information\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1430,"text":1431,"image":1432},"What does AI SEO look like in practice?","\u003Cp>Let's say a company wants to be visible when a potential client asks an AI system:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Which CRM system should a small business in Latvia choose?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A single page is not enough:\u003C\u002Fp>\u003Cp>best CRM system\u003C\u002Fp>\u003Cp>A much more valuable content structure might be:\u003C\u002Fp>\u003Cp>\u003Cstrong>What is a CRM system?\u003C\u002Fstrong>\u003Cbr \u002F>→ explains the core concept\u003C\u002Fp>\u003Cp>\u003Cstrong>CRM systems in Latvia\u003C\u002Fstrong>\u003Cbr \u002F>→ compares the options\u003C\u002Fp>\u003Cp>\u003Cstrong>How to connect a CRM to a website?\u003C\u002Fstrong>\u003Cbr \u002F>→ explains practical implementation\u003C\u002Fp>\u003Cp>\u003Cstrong>Real integration examples\u003C\u002Fstrong>\u003Cbr \u002F>→ shows experience\u003C\u002Fp>\u003Cp>As a result, the company doesn't just create one page for one keyword, but several interlinked sources on the topic.\u003C\u002Fp>\u003Cp>This is exactly where SEO, content strategy and AI visibility start to overlap.\u003C\u002Fp>",{"type":622,"id":1433,"filename":1434,"url":1435,"mime_type":565,"width":1372,"height":1373,"size":1436},"d66d4710-a783-4b04-8979-2d916917873e","how-ai-seo-works.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fhow-ai-seo-works.webp",196832,{"heading_h2":1438,"text":1439,"image":205},"How do you measure AI SEO results?","\u003Cp>AI SEO can't be properly assessed by Google rankings alone.\u003C\u002Fp>\u003Cp>Depending on the platform and the tools available, you can analyse:\u003C\u002Fp>\u003Cul>\u003Cli>brand mentions in AI answers;\u003C\u002Fli>\u003Cli>citations;\u003C\u002Fli>\u003Cli>URLs used as sources;\u003C\u002Fli>\u003Cli>visibility compared with competitors for specific questions;\u003C\u002Fli>\u003Cli>traffic from AI platforms;\u003C\u002Fli>\u003Cli>leads or sales from that traffic.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Visibility in Google's generative AI search can also be analysed in Search Console data.\u003C\u002Fp>\u003Cp>For external AI platforms, you often need separate monitoring tools or a set of questions you check regularly.\u003C\u002Fp>\u003Cp>An important nuance:\u003C\u002Fp>\u003Cp>\u003Cstrong>AI answers are not as stable as a traditional list of rankings.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The same question can produce different wording, sources or mentions at different times.\u003C\u002Fp>\u003Cp>That is why it is better to assess \u003Cstrong>the trend across several questions over a longer period\u003C\u002Fstrong> rather than a single lucky screenshot.\u003C\u002Fp>",{"heading_h2":1441,"text":1442,"image":205},"What can AI SEO not guarantee?","\u003Cp>No one can guarantee:\u003C\u002Fp>\u003Cul>\u003Cli>a specific mention in ChatGPT;\u003C\u002Fli>\u003Cli>a specific citation in Google AI Mode;\u003C\u002Fli>\u003Cli>a specific position in an AI answer;\u003C\u002Fli>\u003Cli>that one particular page will always be used as a source.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>AI system results are dynamic, and different platforms use different systems and sources of information.\u003C\u002Fp>\u003Cp>So the goal of AI SEO is not:\u003C\u002Fp>\u003Cp>\u003Cstrong>"to force AI to recommend us".\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The goal is \u003Cstrong>to increase the chance that the company and its content are technically accessible, understandable, trustworthy and valuable enough to be used when an answer is generated\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1444,"text":1445,"image":205},"Frequently asked questions","\u003Ch3>What is AI SEO?\u003C\u002Fh3>\u003Cp>AI SEO is the optimisation of a website, its content and its brand for visibility in AI-influenced search and generated answers.\u003C\u002Fp>\u003Cp>It complements traditional SEO rather than replacing it.\u003C\u002Fp>\u003Ch3>Is AiSEO the same as AI SEO?\u003C\u002Fh3>\u003Cp>AiSEO can be found as an alternative spelling, but it is not an established industry acronym.\u003C\u002Fp>\u003Cp>AISEO is also used in the names of some products and companies.\u003C\u002Fp>\u003Cp>That is why in this article we use \u003Cstrong>AI SEO\u003C\u002Fstrong> as the main term.\u003C\u002Fp>\u003Ch3>Are AI SEO, AEO and GEO the same thing?\u003C\u002Fh3>\u003Cp>Not quite, but the terms overlap significantly.\u003C\u002Fp>\u003Cp>AEO usually puts more emphasis on visibility in direct answers, GEO on generative answers, while AI SEO can be used as a broader umbrella term.\u003C\u002Fp>\u003Cp>There is currently no unified terminology in the industry.\u003C\u002Fp>\u003Ch3>Will AI SEO replace SEO?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Traditional SEO still provides technical accessibility, indexing, content structure and other fundamentals that also matter in AI search.\u003C\u002Fp>\u003Cp>AI SEO rather extends SEO to new ways of finding and presenting information.\u003C\u002Fp>\u003Ch3>Can you optimise a website for ChatGPT?\u003C\u002Fh3>\u003Cp>You can improve the preconditions so that the website's information is technically accessible, clear, trustworthy and usable by AI systems.\u003C\u002Fp>\u003Cp>But you can't guarantee that ChatGPT will use or mention a specific company in a particular answer.\u003C\u002Fp>\u003Ch3>Is AI-generated content AI SEO?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>AI SEO describes a \u003Cstrong>visibility goal\u003C\u002Fstrong>, not the tool used to create the content.\u003C\u002Fp>\u003Cp>AI can help with content creation, but automatically generated text doesn't become AI SEO on its own and gives no guaranteed advantage in AI search.\u003C\u002Fp>\u003Ch3>What is an AI SEO employee?\u003C\u002Fh3>\u003Cp>\u003Cstrong>"AI SEO employee" is not a standardised industry term.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It is a label found on the market for agentic SEO automation - a system that carries out SEO tasks autonomously or semi-autonomously.\u003C\u002Fp>\u003Cp>For example, an AI SEO agent can:\u003C\u002Fp>\u003Cul>\u003Cli>analyse Search Console data;\u003C\u002Fli>\u003Cli>look for content opportunities;\u003C\u002Fli>\u003Cli>prepare SEO tasks;\u003C\u002Fli>\u003Cli>monitor results;\u003C\u002Fli>\u003Cli>automate part of the repetitive SEO work.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In short:\u003C\u002Fp>\u003Cp>\u003Cstrong>AI SEO = a visibility goal\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>AI SEO employee = a tool or agent that automates SEO work\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Does AI SEO require llms.txt?\u003C\u002Fh3>\u003Cp>For Google's generative AI search features - no.\u003C\u002Fp>\u003Cp>Google states that special AI files or dedicated markup are not required for content to appear in its AI search features.\u003C\u002Fp>",{"heading_h2":1447,"text":1448,"image":205},"Summary","\u003Cp>\u003Cstrong>AI SEO is the work of making a company's content and information findable, understandable and trustworthy in AI-generated search answers as well.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But it is not an entirely new replacement for SEO.\u003C\u002Fp>\u003Cp>Many of the fundamentals stay the same:\u003C\u002Fp>\u003Cp>\u003Cstrong>technical accessibility → useful content → clear structure → real expertise → trustworthy information\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>What changes is the environment in which this information reaches people.\u003C\u002Fp>\u003Cp>In traditional search, we often asked:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Does our page appear?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In AI search, we need to add one more question:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Does our company's information become part of the answer?"\u003C\u002Fstrong>\u003C\u002Fp>",{"card_image":205,"hero_image":1450},{"id":1366,"type":155,"locale":22,"fallback":1451,"image":1452,"derivatives":1459},{"used":25,"locale":205},{"url":1369,"filename":1370,"alt":1371,"title":1371,"caption":1371,"width":1372,"height":1373,"derivatives":1453},{"card":1454,"mobile":1455,"original":1456,"tablet":1457,"thumb":1458},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},{"card":1460,"mobile":1461,"original":1462,"tablet":1463,"thumb":1464},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},"2026-11-04T21:36:41+00:00",{"featured_image":1467,"hero":1482,"attributes":1498,"table_of_contents":1506,"sections":1530},{"id":1366,"type":155,"locale":22,"fallback":1468,"image":1469,"derivatives":1476},{"used":25,"locale":205},{"url":1369,"filename":1370,"alt":1371,"title":1371,"caption":1371,"width":1372,"height":1373,"derivatives":1470},{"card":1471,"mobile":1472,"original":1473,"tablet":1474,"thumb":1475},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},{"card":1477,"mobile":1478,"original":1479,"tablet":1480,"thumb":1481},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},{"text":1404,"image":1483},{"id":1366,"type":155,"locale":22,"fallback":1484,"image":1485,"derivatives":1492},{"used":25,"locale":205},{"url":1369,"filename":1370,"alt":1371,"title":1371,"caption":1371,"width":1372,"height":1373,"derivatives":1486},{"card":1487,"mobile":1488,"original":1489,"tablet":1490,"thumb":1491},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},{"card":1493,"mobile":1494,"original":1495,"tablet":1496,"thumb":1497},{"label":561,"target_width":562,"url":1376,"filename":1377,"mime_type":565,"width":562,"height":634,"size":1378},{"label":569,"target_width":570,"url":1380,"filename":1381,"mime_type":565,"width":570,"height":639,"size":1382},{"label":576,"target_width":205,"url":1384,"filename":1385,"mime_type":565,"width":1372,"height":1373,"size":1386},{"label":581,"target_width":582,"url":1388,"filename":1389,"mime_type":565,"width":582,"height":648,"size":1390},{"label":588,"target_width":589,"url":1392,"filename":1393,"mime_type":565,"width":589,"height":653,"size":1394},{"categories":1499,"read_time":1504,"published_date":1505},[1500],{"id":1345,"title":1346,"slug":205,"route":1501,"fallback":1503},{"path":1348,"query":1502},{"category":1345},{"used":25,"locale":205},{"minutes":1357,"label":1358},{"iso":1360,"display":1361},[1507,1509,1511,1513,1515,1517,1519,1521,1523,1525,1527,1529],{"id":1508,"title":1409},"why-did-ai-seo-emerge",{"id":1510,"title":1412},"are-ai-seo-aeo-and-geo-the-same-thing",{"id":1512,"title":1415},"does-ai-seo-replace-classic-seo",{"id":1514,"title":1418},"what-does-ai-seo-include-in-practice",{"id":1516,"title":1421},"is-structured-data-part-of-ai-seo",{"id":1518,"title":1424},"does-ai-seo-mean-using-ai-in-seo-work",{"id":1520,"title":1427},"do-you-need-llmstxt-or-special-ai-files",{"id":1522,"title":1430},"what-does-ai-seo-look-like-in-practice",{"id":1524,"title":1438},"how-do-you-measure-ai-seo-results",{"id":1526,"title":1441},"what-can-ai-seo-not-guarantee",{"id":1528,"title":1444},"frequently-asked-questions",{"id":159,"title":1447},[1531,1532,1533,1534,1535,1536,1537,1538,1570,1571,1572,1573],{"id":1508,"heading_h2":1409,"text":1410,"image":205},{"id":1510,"heading_h2":1412,"text":1413,"image":205},{"id":1512,"heading_h2":1415,"text":1416,"image":205},{"id":1514,"heading_h2":1418,"text":1419,"image":205},{"id":1516,"heading_h2":1421,"text":1422,"image":205},{"id":1518,"heading_h2":1424,"text":1425,"image":205},{"id":1520,"heading_h2":1427,"text":1428,"image":205},{"id":1522,"heading_h2":1430,"text":1431,"image":1539},{"id":1433,"type":155,"locale":22,"fallback":1540,"image":1541,"derivatives":1564},{"used":25,"locale":205},{"url":1542,"filename":1434,"alt":1543,"title":1543,"caption":1543,"width":1372,"height":1373,"derivatives":1544},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fhow-ai-seo-works.webp?v=83d80de6a83c5a02","How AI SEO works",{"card":1545,"mobile":1549,"original":1553,"tablet":1556,"thumb":1560},{"label":561,"target_width":562,"url":1546,"filename":1547,"mime_type":565,"width":562,"height":634,"size":1548},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fhow-ai-seo-works-card.webp?v=a3828682d0c0fced","how-ai-seo-works-card.webp",36638,{"label":569,"target_width":570,"url":1550,"filename":1551,"mime_type":565,"width":570,"height":639,"size":1552},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fhow-ai-seo-works-mobile.webp?v=95ddf615df817e22","how-ai-seo-works-mobile.webp",21748,{"label":576,"target_width":205,"url":1554,"filename":1555,"mime_type":565,"width":1372,"height":1373,"size":1436},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fhow-ai-seo-works-original.webp?v=83d80de6a83c5a02","how-ai-seo-works-original.webp",{"label":581,"target_width":582,"url":1557,"filename":1558,"mime_type":565,"width":582,"height":648,"size":1559},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fhow-ai-seo-works-tablet.webp?v=4bae042f8a08e3ed","how-ai-seo-works-tablet.webp",67798,{"label":588,"target_width":589,"url":1561,"filename":1562,"mime_type":565,"width":589,"height":653,"size":1563},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fd66d4710-a783-4b04-8979-2d916917873e\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fhow-ai-seo-works-thumb.webp?v=2fcb508d31c061fa","how-ai-seo-works-thumb.webp",12916,{"card":1565,"mobile":1566,"original":1567,"tablet":1568,"thumb":1569},{"label":561,"target_width":562,"url":1546,"filename":1547,"mime_type":565,"width":562,"height":634,"size":1548},{"label":569,"target_width":570,"url":1550,"filename":1551,"mime_type":565,"width":570,"height":639,"size":1552},{"label":576,"target_width":205,"url":1554,"filename":1555,"mime_type":565,"width":1372,"height":1373,"size":1436},{"label":581,"target_width":582,"url":1557,"filename":1558,"mime_type":565,"width":582,"height":648,"size":1559},{"label":588,"target_width":589,"url":1561,"filename":1562,"mime_type":565,"width":589,"height":653,"size":1563},{"id":1524,"heading_h2":1438,"text":1439,"image":205},{"id":1526,"heading_h2":1441,"text":1442,"image":205},{"id":1528,"heading_h2":1444,"text":1445,"image":205},{"id":159,"heading_h2":1447,"text":1448,"image":205},[1575,1626,1678,1726],{"id":1576,"route":1577,"title":1580,"summary":205,"categories":1581,"read_time":1586,"published_date":1589,"published_at":1590,"image":1591,"cta_label":205},"444ce768-adf4-49e4-8216-a7c6cb3dc612",{"slug":1578,"path":1579},"what-is-keyword-research","\u002Fblog\u002Fwhat-is-keyword-research","What Is Keyword Research?",[1582],{"id":1345,"title":1346,"slug":205,"route":1583,"fallback":1585},{"path":1348,"query":1584},{"category":1345},{"used":25,"locale":205},{"minutes":1587,"label":1588},9,"~ 9 min read",{"iso":1360,"display":1361},"2026-11-04T20:38:44+00:00",{"id":1592,"type":155,"locale":22,"fallback":1593,"image":1594,"derivatives":1620},"686ae006-51a1-47a3-a896-e66adfed236c",{"used":25,"locale":205},{"url":1595,"filename":1596,"alt":1597,"title":1597,"caption":1597,"width":1598,"height":1373,"derivatives":1599},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fkeyword-research-and-search-intent.webp?v=9b49d1938b07019d","keyword-research-and-search-intent.webp","Keyword research and search intent",1671,{"card":1600,"mobile":1604,"original":1608,"tablet":1612,"thumb":1616},{"label":561,"target_width":562,"url":1601,"filename":1602,"mime_type":565,"width":562,"height":634,"size":1603},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fkeyword-research-and-search-intent-card.webp?v=b425b3727c8300e0","keyword-research-and-search-intent-card.webp",21064,{"label":569,"target_width":570,"url":1605,"filename":1606,"mime_type":565,"width":570,"height":639,"size":1607},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fkeyword-research-and-search-intent-mobile.webp?v=c178ddafca6403f8","keyword-research-and-search-intent-mobile.webp",13990,{"label":576,"target_width":205,"url":1609,"filename":1610,"mime_type":565,"width":1598,"height":1373,"size":1611},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fkeyword-research-and-search-intent-original.webp?v=9b49d1938b07019d","keyword-research-and-search-intent-original.webp",76136,{"label":581,"target_width":582,"url":1613,"filename":1614,"mime_type":565,"width":582,"height":648,"size":1615},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fkeyword-research-and-search-intent-tablet.webp?v=d1112ce1997e4188","keyword-research-and-search-intent-tablet.webp",33526,{"label":588,"target_width":589,"url":1617,"filename":1618,"mime_type":565,"width":589,"height":653,"size":1619},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fkeyword-research-and-search-intent-thumb.webp?v=29329c1e5af0d4b2","keyword-research-and-search-intent-thumb.webp",9160,{"card":1621,"mobile":1622,"original":1623,"tablet":1624,"thumb":1625},{"label":561,"target_width":562,"url":1601,"filename":1602,"mime_type":565,"width":562,"height":634,"size":1603},{"label":569,"target_width":570,"url":1605,"filename":1606,"mime_type":565,"width":570,"height":639,"size":1607},{"label":576,"target_width":205,"url":1609,"filename":1610,"mime_type":565,"width":1598,"height":1373,"size":1611},{"label":581,"target_width":582,"url":1613,"filename":1614,"mime_type":565,"width":582,"height":648,"size":1615},{"label":588,"target_width":589,"url":1617,"filename":1618,"mime_type":565,"width":589,"height":653,"size":1619},{"id":1627,"route":1628,"title":1631,"summary":205,"categories":1632,"read_time":1637,"published_date":1640,"published_at":1643,"image":1644,"cta_label":205},"c0beac2e-07f2-4f1c-af7b-64348e39c09d",{"slug":1629,"path":1630},"what-is-technical-seo","\u002Fblog\u002Fwhat-is-technical-seo","What Is Technical SEO?",[1633],{"id":1345,"title":1346,"slug":205,"route":1634,"fallback":1636},{"path":1348,"query":1635},{"category":1345},{"used":25,"locale":205},{"minutes":1638,"label":1639},8,"~ 8 min read",{"iso":1641,"display":1642},"2026-11-02","02\u002F11\u002F2026","2026-11-02T18:32:33+00:00",{"id":1645,"type":155,"locale":22,"fallback":1646,"image":1647,"derivatives":1672},"7d4e3ac8-405a-4fb3-b736-1e1b428d29ff",{"used":25,"locale":205},{"url":1648,"filename":1649,"alt":1650,"title":1650,"caption":1650,"width":1372,"height":1373,"derivatives":1651},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fkey-elements-of-technical-seo.webp?v=640140417974b182","key-elements-of-technical-seo.webp","Key elements of technical SEO",{"card":1652,"mobile":1656,"original":1660,"tablet":1664,"thumb":1668},{"label":561,"target_width":562,"url":1653,"filename":1654,"mime_type":565,"width":562,"height":634,"size":1655},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fkey-elements-of-technical-seo-card.webp?v=666206165c2a43ae","key-elements-of-technical-seo-card.webp",32522,{"label":569,"target_width":570,"url":1657,"filename":1658,"mime_type":565,"width":570,"height":639,"size":1659},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fkey-elements-of-technical-seo-mobile.webp?v=2c07553a0802f854","key-elements-of-technical-seo-mobile.webp",19072,{"label":576,"target_width":205,"url":1661,"filename":1662,"mime_type":565,"width":1372,"height":1373,"size":1663},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fkey-elements-of-technical-seo-original.webp?v=640140417974b182","key-elements-of-technical-seo-original.webp",160712,{"label":581,"target_width":582,"url":1665,"filename":1666,"mime_type":565,"width":582,"height":648,"size":1667},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fkey-elements-of-technical-seo-tablet.webp?v=85558cda573a1410","key-elements-of-technical-seo-tablet.webp",60860,{"label":588,"target_width":589,"url":1669,"filename":1670,"mime_type":565,"width":589,"height":653,"size":1671},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fkey-elements-of-technical-seo-thumb.webp?v=94ce58dfa14ff323","key-elements-of-technical-seo-thumb.webp",11354,{"card":1673,"mobile":1674,"original":1675,"tablet":1676,"thumb":1677},{"label":561,"target_width":562,"url":1653,"filename":1654,"mime_type":565,"width":562,"height":634,"size":1655},{"label":569,"target_width":570,"url":1657,"filename":1658,"mime_type":565,"width":570,"height":639,"size":1659},{"label":576,"target_width":205,"url":1661,"filename":1662,"mime_type":565,"width":1372,"height":1373,"size":1663},{"label":581,"target_width":582,"url":1665,"filename":1666,"mime_type":565,"width":582,"height":648,"size":1667},{"label":588,"target_width":589,"url":1669,"filename":1670,"mime_type":565,"width":589,"height":653,"size":1671},{"id":1679,"route":1680,"title":1683,"summary":205,"categories":1684,"read_time":1689,"published_date":1690,"published_at":1691,"image":1692,"cta_label":205},"37ee4f85-e2ae-40a7-9c74-18c4bc3eb39f",{"slug":1681,"path":1682},"what-is-seo","\u002Fblog\u002Fwhat-is-seo","What Is SEO?",[1685],{"id":1345,"title":1346,"slug":205,"route":1686,"fallback":1688},{"path":1348,"query":1687},{"category":1345},{"used":25,"locale":205},{"minutes":1587,"label":1588},{"iso":1641,"display":1642},"2026-11-02T16:40:03+00:00",{"id":1693,"type":155,"locale":22,"fallback":1694,"image":1695,"derivatives":1720},"524933f0-16ed-4fd9-8639-0094506535fb",{"used":25,"locale":205},{"url":1696,"filename":1697,"alt":1698,"title":1698,"caption":1698,"width":1372,"height":1373,"derivatives":1699},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fkey-components-of-seo.webp?v=d03a22317a56b127","key-components-of-seo.webp","Key components of SEO",{"card":1700,"mobile":1704,"original":1708,"tablet":1712,"thumb":1716},{"label":561,"target_width":562,"url":1701,"filename":1702,"mime_type":565,"width":562,"height":634,"size":1703},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fkey-components-of-seo-card.webp?v=0de3abf0e2c243d2","key-components-of-seo-card.webp",21884,{"label":569,"target_width":570,"url":1705,"filename":1706,"mime_type":565,"width":570,"height":639,"size":1707},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fkey-components-of-seo-mobile.webp?v=da6df16a68be5ac2","key-components-of-seo-mobile.webp",13296,{"label":576,"target_width":205,"url":1709,"filename":1710,"mime_type":565,"width":1372,"height":1373,"size":1711},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fkey-components-of-seo-original.webp?v=d03a22317a56b127","key-components-of-seo-original.webp",132696,{"label":581,"target_width":582,"url":1713,"filename":1714,"mime_type":565,"width":582,"height":648,"size":1715},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fkey-components-of-seo-tablet.webp?v=d5b2f719011c134e","key-components-of-seo-tablet.webp",42358,{"label":588,"target_width":589,"url":1717,"filename":1718,"mime_type":565,"width":589,"height":653,"size":1719},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fkey-components-of-seo-thumb.webp?v=50504827b7333d39","key-components-of-seo-thumb.webp",8230,{"card":1721,"mobile":1722,"original":1723,"tablet":1724,"thumb":1725},{"label":561,"target_width":562,"url":1701,"filename":1702,"mime_type":565,"width":562,"height":634,"size":1703},{"label":569,"target_width":570,"url":1705,"filename":1706,"mime_type":565,"width":570,"height":639,"size":1707},{"label":576,"target_width":205,"url":1709,"filename":1710,"mime_type":565,"width":1372,"height":1373,"size":1711},{"label":581,"target_width":582,"url":1713,"filename":1714,"mime_type":565,"width":582,"height":648,"size":1715},{"label":588,"target_width":589,"url":1717,"filename":1718,"mime_type":565,"width":589,"height":653,"size":1719},{"id":1727,"route":1728,"title":1731,"summary":205,"categories":1732,"read_time":1737,"published_date":1740,"published_at":1741,"image":1742,"cta_label":205},"a562994a-df92-45dc-b6f4-32a199d7de6f",{"slug":1729,"path":1730},"seo-audit","\u002Fblog\u002Fseo-audit","SEO Audits: What They Reveal and When You Need One",[1733],{"id":1345,"title":1346,"slug":205,"route":1734,"fallback":1736},{"path":1348,"query":1735},{"category":1345},{"used":25,"locale":205},{"minutes":1738,"label":1739},14,"~ 14 min read",{"iso":1641,"display":1642},"2026-11-02T15:29:09+00:00",{"id":1743,"type":155,"locale":22,"fallback":1744,"image":1745,"derivatives":1770},"faf7e28d-b162-431a-aeb6-b8d04c641421",{"used":25,"locale":205},{"url":1746,"filename":1747,"alt":1748,"title":1748,"caption":1748,"width":1372,"height":1373,"derivatives":1749},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fwebsite-seo-audit.webp?v=a04a2b21a88bc58b","website-seo-audit.webp","website seo audit",{"card":1750,"mobile":1754,"original":1758,"tablet":1762,"thumb":1766},{"label":561,"target_width":562,"url":1751,"filename":1752,"mime_type":565,"width":562,"height":634,"size":1753},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fderivatives\u002Fcard\u002Fwebsite-seo-audit-card.webp?v=7d25a05b011b981c","website-seo-audit-card.webp",41936,{"label":569,"target_width":570,"url":1755,"filename":1756,"mime_type":565,"width":570,"height":639,"size":1757},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fderivatives\u002Fmobile\u002Fwebsite-seo-audit-mobile.webp?v=8b79f008baab67ef","website-seo-audit-mobile.webp",24834,{"label":576,"target_width":205,"url":1759,"filename":1760,"mime_type":565,"width":1372,"height":1373,"size":1761},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fderivatives\u002Foriginal\u002Fwebsite-seo-audit-original.webp?v=a04a2b21a88bc58b","website-seo-audit-original.webp",180754,{"label":581,"target_width":582,"url":1763,"filename":1764,"mime_type":565,"width":582,"height":648,"size":1765},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fderivatives\u002Ftablet\u002Fwebsite-seo-audit-tablet.webp?v=c37c38ab8304ffd8","website-seo-audit-tablet.webp",75406,{"label":588,"target_width":589,"url":1767,"filename":1768,"mime_type":565,"width":589,"height":653,"size":1769},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fderivatives\u002Fthumb\u002Fwebsite-seo-audit-thumb.webp?v=ed9fe0796a4215da","website-seo-audit-thumb.webp",15724,{"card":1771,"mobile":1772,"original":1773,"tablet":1774,"thumb":1775},{"label":561,"target_width":562,"url":1751,"filename":1752,"mime_type":565,"width":562,"height":634,"size":1753},{"label":569,"target_width":570,"url":1755,"filename":1756,"mime_type":565,"width":570,"height":639,"size":1757},{"label":576,"target_width":205,"url":1759,"filename":1760,"mime_type":565,"width":1372,"height":1373,"size":1761},{"label":581,"target_width":582,"url":1763,"filename":1764,"mime_type":565,"width":582,"height":648,"size":1765},{"label":588,"target_width":589,"url":1767,"filename":1768,"mime_type":565,"width":589,"height":653,"size":1769},{"heading":1777,"text":1778,"button_text":1779,"read_article_text":1780,"route":1781,"articles":1782},"Latest articles","Brandsite blog and web industry insights.","View all","Read article",{"path":296,"query":205},[1783,1870,1947,2039],{"id":1576,"locale":22,"fallback":1784,"route":1785,"title":1580,"summary":205,"body":205,"cta_label":205,"categories":1786,"taxonomies":1791,"read_time":1796,"published_date":1797,"seo":1798,"schema":1816,"content":1817,"media":1854,"is_featured":25,"sort_order":231,"published_at":1590},{"used":25,"locale":205},{"slug":1578,"path":1579},[1787],{"id":1345,"title":1346,"slug":205,"route":1788,"fallback":1790},{"path":1348,"query":1789},{"category":1345},{"used":25,"locale":205},[1792],{"id":1345,"title":1346,"slug":205,"route":1793,"fallback":1795},{"path":1348,"query":1794},{"category":1345},{"used":25,"locale":205},{"minutes":1587,"label":1588},{"iso":1360,"display":1361},{"meta_title":1799,"meta_description":1800,"image":1801},"What Is Keyword Research and How Does It Work?","What is keyword research? Learn how to find, evaluate and group SEO keywords by search intent and business value.",{"id":1592,"type":155,"locale":22,"fallback":1802,"image":1803,"derivatives":1810},{"used":25,"locale":205},{"url":1595,"filename":1596,"alt":1597,"title":1597,"caption":1597,"width":1598,"height":1373,"derivatives":1804},{"card":1805,"mobile":1806,"original":1807,"tablet":1808,"thumb":1809},{"label":561,"target_width":562,"url":1601,"filename":1602,"mime_type":565,"width":562,"height":634,"size":1603},{"label":569,"target_width":570,"url":1605,"filename":1606,"mime_type":565,"width":570,"height":639,"size":1607},{"label":576,"target_width":205,"url":1609,"filename":1610,"mime_type":565,"width":1598,"height":1373,"size":1611},{"label":581,"target_width":582,"url":1613,"filename":1614,"mime_type":565,"width":582,"height":648,"size":1615},{"label":588,"target_width":589,"url":1617,"filename":1618,"mime_type":565,"width":589,"height":653,"size":1619},{"card":1811,"mobile":1812,"original":1813,"tablet":1814,"thumb":1815},{"label":561,"target_width":562,"url":1601,"filename":1602,"mime_type":565,"width":562,"height":634,"size":1603},{"label":569,"target_width":570,"url":1605,"filename":1606,"mime_type":565,"width":570,"height":639,"size":1607},{"label":576,"target_width":205,"url":1609,"filename":1610,"mime_type":565,"width":1598,"height":1373,"size":1611},{"label":581,"target_width":582,"url":1613,"filename":1614,"mime_type":565,"width":582,"height":648,"size":1615},{"label":588,"target_width":589,"url":1617,"filename":1618,"mime_type":565,"width":589,"height":653,"size":1619},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is Keyword Research?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F\",\n            \"name\": \"What Is Keyword Research and How Does It Work?\",\n            \"description\": \"What is keyword research? Learn how to find, evaluate and group SEO keywords by search intent and business value.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-04T20:38:44+00:00\",\n            \"dateModified\": \"2026-11-04T20:38:44+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F#article\",\n            \"headline\": \"What Is Keyword Research?\",\n            \"name\": \"What Is Keyword Research?\",\n            \"description\": \"What is keyword research? Learn how to find, evaluate and group SEO keywords by search intent and business value.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fkeyword-research-and-search-intent.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"SEO & AI\",\n            \"articleBody\": \"Keyword research is the process of finding out which words, phrases and questions people use on Google, what they want to find with those searches, and which page of a website should answer each of those needs. Put simply: keyword research helps you understand not only what people search for, but also what kind of content or page they expect to find. That is why good keyword research is not an Excel file with hundreds of phrases and search volumes. Its result should help you make practical decisions: which service pages you need; which topics to create content about; which searches to combine on one page; which searches need separate pages; what to optimise first. What is a keyword? In SEO, a keyword is a word or phrase that describes a user's search. For example: crm system what is a crm system crm systems in latvia crm integration with a website All of these searches relate to the topic of CRM, but the person's need can be different in each case. That is exactly why keyword research is not just about finding similar phrases. The most important thing is to understand search intent. What is search intent? Search intent is what a person actually wants to achieve with their search. For practical content planning, searches can be grouped, for example, like this: Search type Example What the user most likely wants Informational what is a crm system Get an explanation Comparative crm systems in latvia Compare options Practical how to connect a crm to a website Understand how to do something Commercial crm integration Find a solution or service provider Navigational hubspot login Get to a specific website or page This is not the only possible way to classify searches, but it helps you understand in practice what kind of page to create for a specific search. For example, someone searching for \\\"what is a CRM system\\\" shouldn't immediately be shown only a sales page for a service. On the other hand, for a search with clear commercial intent, a glossary article may not be the most suitable result. How does keyword research work? In practice, the process can be divided into several steps. 1. Identify the main business topics Start by identifying the products, services and problems the business deals with. For example, for Brandsite the topics might be: website development; WordPress; e-commerce; web applications; CRM and ERP integrations; SEO. These topics are the starting point for the initial keyword list. 2. Find real searches Next, check how people phrase these topics on Google. Useful sources include: Google Search Console; Google Keyword Planner; SEO tools such as Ahrefs or Semrush; Google search results and suggestions; competitors' content; frequently asked questions from clients; Google Trends, if you need to assess changes in a topic's popularity or trends. If the website is already live, Google Search Console is especially valuable. It can show searches for which the site already receives impressions or clicks, even if the business has never deliberately targeted that phrase. 3. Determine search intent Before choosing a keyword, check what Google already shows for it. If the results are dominated by: definitions - the user most likely wants an explanation; product categories - the intent is more closely tied to buying; comparisons - the person is weighing up options; service pages - the search has a more commercial intent. This helps avoid a situation where a business tries to compete for a search with the wrong type of page. 4. Assess the keyword's potential Search volume matters, but it is not the only criterion. You should assess: business relevance - whether the search relates to what the business offers; search intent - what the person wants to find; search volume - how often the phrase is searched; competition - how strong the current results are; business value - how important the search may be in the customer journey; existing visibility - whether the site already gets impressions for this query. A keyword with lower search volume can be far more valuable to a business than a very popular but overly general search. Metrics such as Keyword Difficulty are calculations made by specific SEO tools, not a universal difficulty score set by Google. They are useful for comparison, but shouldn't be used as the only basis for a decision. 5. Group keywords by topic and intent Not every keyword needs its own page. If several searches mean practically the same thing and Google shows similar results for them, one high-quality page can often cover them all. On the other hand, one broad topic can include several different search intents that need separate pages. The CRM example shows this well. Keyword research example: \\\"CRM system\\\" Let's say the starting topic is: CRM system During the research, we find several related searches: what is a CRM system CRM systems in Latvia how to connect a website to a CRM CRM integration They are all about CRM, but they are not the same search. \\\"What is a CRM system?\\\" The intent is informational. The person still wants to understand the concept itself. The most suitable content: a glossary article - \\\"What Is a CRM System?\\\" \\\"CRM systems in Latvia\\\" Here the user already knows what a CRM is and wants to look at or compare options. More suitable content: a comparison article - \\\"CRM Systems: Popular Choices for Latvian Businesses\\\" \\\"How to connect a website to a CRM?\\\" Here the person's question is already practical. More suitable content: a practical pillar on connecting a website to a CRM or ERP. \\\"CRM integration\\\" This search may have a stronger commercial intent. Depending on the actual Google results, a service or integrations page may be a better fit. As a result, from one topic: CRM system we don't end up with one huge page that tries to fit in every keyword, but with a clear content structure: definition → comparison → practical guide → service This is one of the most important outcomes of keyword research. Keyword research is not just comparing search volumes On...\",\n            \"wordCount\": 1003,\n            \"timeRequired\": \"PT9M\",\n            \"datePublished\": \"2026-11-04T20:38:44+00:00\",\n            \"dateModified\": \"2026-11-04T20:38:44+00:00\"\n        }\n    ]\n}",{"hero":1818,"sections":1822},{"text":1819,"image":1820},"\u003Cp>\u003Cstrong>Keyword research is the process of finding out which words, phrases and questions people use on Google, what they want to find with those searches, and which page of a website should answer each of those needs.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Put simply: keyword research helps you understand \u003Cstrong>not only what people search for, but also what kind of content or page they expect to find\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>That is why good keyword research is not an Excel file with hundreds of phrases and search volumes. Its result should help you make practical decisions:\u003C\u002Fp>\u003Cul>\u003Cli>which service pages you need;\u003C\u002Fli>\u003Cli>which topics to create content about;\u003C\u002Fli>\u003Cli>which searches to combine on one page;\u003C\u002Fli>\u003Cli>which searches need separate pages;\u003C\u002Fli>\u003Cli>what to optimise first.\u003C\u002Fli>\u003C\u002Ful>",{"type":622,"id":1592,"filename":1596,"url":1821,"mime_type":565,"width":1598,"height":1373,"size":1611},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F686ae006-51a1-47a3-a896-e66adfed236c\u002Ftranslations\u002Fen\u002Fkeyword-research-and-search-intent.webp",[1823,1826,1829,1832,1835,1838,1841,1844,1847,1850,1852],{"heading_h2":1824,"text":1825,"image":205},"What is a keyword?","\u003Cp>In SEO, a keyword is a word or phrase that describes a user's search.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>crm system\u003C\u002Fli>\u003Cli>what is a crm system\u003C\u002Fli>\u003Cli>crm systems in latvia\u003C\u002Fli>\u003Cli>crm integration with a website\u003C\u002Fli>\u003C\u002Ful>\u003Cp>All of these searches relate to the topic of CRM, but the person's need can be different in each case.\u003C\u002Fp>\u003Cp>That is exactly why keyword research is not just about finding similar phrases.\u003C\u002Fp>\u003Cp>The most important thing is to understand \u003Cstrong>search intent\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1827,"text":1828,"image":205},"What is search intent?","\u003Cp>Search intent is what a person actually wants to achieve with their search.\u003C\u002Fp>\u003Cp>For practical content planning, searches can be grouped, for example, like this:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Search type\u003C\u002Fth>\u003Cth>Example\u003C\u002Fth>\u003Cth>What the user most likely wants\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Informational\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>what is a crm system\u003C\u002Ftd>\u003Ctd>Get an explanation\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Comparative\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>crm systems in latvia\u003C\u002Ftd>\u003Ctd>Compare options\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Practical\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>how to connect a crm to a website\u003C\u002Ftd>\u003Ctd>Understand how to do something\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Commercial\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>crm integration\u003C\u002Ftd>\u003Ctd>Find a solution or service provider\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Navigational\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>hubspot login\u003C\u002Ftd>\u003Ctd>Get to a specific website or page\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>This is not the only possible way to classify searches, but it helps you understand in practice \u003Cstrong>what kind of page to create for a specific search\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example, someone searching for "what is a CRM system" shouldn't immediately be shown only a sales page for a service.\u003C\u002Fp>\u003Cp>On the other hand, for a search with clear commercial intent, a glossary article may not be the most suitable result.\u003C\u002Fp>",{"heading_h2":1830,"text":1831,"image":205},"How does keyword research work?","\u003Cp>In practice, the process can be divided into several steps.\u003C\u002Fp>\u003Ch3>1. Identify the main business topics\u003C\u002Fh3>\u003Cp>Start by identifying the products, services and problems the business deals with.\u003C\u002Fp>\u003Cp>For example, for Brandsite the topics might be:\u003C\u002Fp>\u003Cul>\u003Cli>website development;\u003C\u002Fli>\u003Cli>WordPress;\u003C\u002Fli>\u003Cli>e-commerce;\u003C\u002Fli>\u003Cli>web applications;\u003C\u002Fli>\u003Cli>CRM and ERP integrations;\u003C\u002Fli>\u003Cli>SEO.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>These topics are the starting point for the initial keyword list.\u003C\u002Fp>\u003Ch3>2. Find real searches\u003C\u002Fh3>\u003Cp>Next, check how people phrase these topics on Google.\u003C\u002Fp>\u003Cp>Useful sources include:\u003C\u002Fp>\u003Cul>\u003Cli>Google Search Console;\u003C\u002Fli>\u003Cli>Google Keyword Planner;\u003C\u002Fli>\u003Cli>SEO tools such as Ahrefs or Semrush;\u003C\u002Fli>\u003Cli>Google search results and suggestions;\u003C\u002Fli>\u003Cli>competitors' content;\u003C\u002Fli>\u003Cli>frequently asked questions from clients;\u003C\u002Fli>\u003Cli>Google Trends, if you need to assess changes in a topic's popularity or trends.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>If the website is already live, Google Search Console is especially valuable.\u003C\u002Fp>\u003Cp>It can show searches for which the site \u003Cstrong>already receives impressions or clicks\u003C\u002Fstrong>, even if the business has never deliberately targeted that phrase.\u003C\u002Fp>\u003Ch3>3. Determine search intent\u003C\u002Fh3>\u003Cp>Before choosing a keyword, check what Google already shows for it.\u003C\u002Fp>\u003Cp>If the results are dominated by:\u003C\u002Fp>\u003Cul>\u003Cli>definitions - the user most likely wants an explanation;\u003C\u002Fli>\u003Cli>product categories - the intent is more closely tied to buying;\u003C\u002Fli>\u003Cli>comparisons - the person is weighing up options;\u003C\u002Fli>\u003Cli>service pages - the search has a more commercial intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This helps avoid a situation where a business tries to compete for a search with the wrong type of page.\u003C\u002Fp>\u003Ch3>4. Assess the keyword's potential\u003C\u002Fh3>\u003Cp>Search volume matters, but it is not the only criterion.\u003C\u002Fp>\u003Cp>You should assess:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>business relevance\u003C\u002Fstrong> - whether the search relates to what the business offers;\u003C\u002Fli>\u003Cli>\u003Cstrong>search intent\u003C\u002Fstrong> - what the person wants to find;\u003C\u002Fli>\u003Cli>\u003Cstrong>search volume\u003C\u002Fstrong> - how often the phrase is searched;\u003C\u002Fli>\u003Cli>\u003Cstrong>competition\u003C\u002Fstrong> - how strong the current results are;\u003C\u002Fli>\u003Cli>\u003Cstrong>business value\u003C\u002Fstrong> - how important the search may be in the customer journey;\u003C\u002Fli>\u003Cli>\u003Cstrong>existing visibility\u003C\u002Fstrong> - whether the site already gets impressions for this query.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A keyword with lower search volume can be far more valuable to a business than a very popular but overly general search.\u003C\u002Fp>\u003Cp>Metrics such as \u003Cstrong>Keyword Difficulty\u003C\u002Fstrong> are calculations made by specific SEO tools, not a universal difficulty score set by Google. They are useful for comparison, but shouldn't be used as the only basis for a decision.\u003C\u002Fp>\u003Ch3>5. Group keywords by topic and intent\u003C\u002Fh3>\u003Cp>Not every keyword needs its own page.\u003C\u002Fp>\u003Cp>If several searches mean practically the same thing and Google shows similar results for them, one high-quality page can often cover them all.\u003C\u002Fp>\u003Cp>On the other hand, one broad topic can include several different search intents that need separate pages.\u003C\u002Fp>\u003Cp>The CRM example shows this well.\u003C\u002Fp>",{"heading_h2":1833,"text":1834,"image":205},"Keyword research example: \"CRM system\"","\u003Cp>Let's say the starting topic is:\u003C\u002Fp>\u003Cp>\u003Cstrong>CRM system\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>During the research, we find several related searches:\u003C\u002Fp>\u003Cp>\u003Cstrong>what is a CRM system\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>CRM systems in Latvia\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>how to connect a website to a CRM\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>CRM integration\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>They are all about CRM, but they are not the same search.\u003C\u002Fp>\u003Ch3>"What is a CRM system?"\u003C\u002Fh3>\u003Cp>The intent is informational.\u003C\u002Fp>\u003Cp>The person still wants to understand the concept itself.\u003C\u002Fp>\u003Cp>The most suitable content:\u003C\u002Fp>\u003Cp>\u003Cstrong>a glossary article - "What Is a CRM System?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>"CRM systems in Latvia"\u003C\u002Fh3>\u003Cp>Here the user already knows what a CRM is and wants to look at or compare options.\u003C\u002Fp>\u003Cp>More suitable content:\u003C\u002Fp>\u003Cp>\u003Cstrong>a comparison article - "CRM Systems: Popular Choices for Latvian Businesses"\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>"How to connect a website to a CRM?"\u003C\u002Fh3>\u003Cp>Here the person's question is already practical.\u003C\u002Fp>\u003Cp>More suitable content:\u003C\u002Fp>\u003Cp>\u003Cstrong>a practical pillar on connecting a website to a CRM or ERP.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>"CRM integration"\u003C\u002Fh3>\u003Cp>This search may have a stronger commercial intent.\u003C\u002Fp>\u003Cp>Depending on the actual Google results, a service or integrations page may be a better fit.\u003C\u002Fp>\u003Cp>As a result, from one topic:\u003C\u002Fp>\u003Cp>\u003Cstrong>CRM system\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>we don't end up with one huge page that tries to fit in every keyword, but with a clear content structure:\u003C\u002Fp>\u003Cp>\u003Cstrong>definition → comparison → practical guide → service\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This is one of the most important outcomes of keyword research.\u003C\u002Fp>",{"heading_h2":1836,"text":1837,"image":205},"Keyword research is not just comparing search volumes","\u003Cp>One of the most common mistakes is choosing keywords based only on the principle:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Which one has the most searches?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The highest search volume doesn't always mean the highest business value.\u003C\u002Fp>\u003Cp>For example, a very broad search can:\u003C\u002Fp>\u003Cul>\u003Cli>be ambiguous;\u003C\u002Fli>\u003Cli>attract the wrong audience;\u003C\u002Fli>\u003Cli>be highly competitive;\u003C\u002Fli>\u003Cli>be far from a purchase or enquiry.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A more specific search, on the other hand, may attract fewer people but match what the business offers much more closely.\u003C\u002Fp>\u003Cp>So a more important question than "how many people search for this?" is:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Why are they searching for it, and can our business give them the best answer?"\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1839,"text":1840,"image":205},"Does every keyword need its own page?","\u003Cp>No.\u003C\u002Fp>\u003Cp>Google can understand different phrasings of the same concept, so there's no need to create a separate page for every minor variation of a phrase.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>what is seo\u003C\u002Fli>\u003Cli>seo what is it\u003C\u002Fli>\u003Cli>what does seo mean\u003C\u002Fli>\u003C\u002Ful>\u003Cp>can be variations of the same search intent.\u003C\u002Fp>\u003Cp>They are not three separate content topics.\u003C\u002Fp>\u003Cp>What matters more is creating one strong page that fully answers the shared question.\u003C\u002Fp>",{"heading_h2":1842,"text":1843,"image":205},"Where is keyword research used?","\u003Cp>Keyword research is not only for blog articles.\u003C\u002Fp>\u003Cp>It helps you plan:\u003C\u002Fp>\u003Cul>\u003Cli>service pages;\u003C\u002Fli>\u003Cli>product categories;\u003C\u002Fli>\u003Cli>e-commerce structure;\u003C\u002Fli>\u003Cli>blog articles;\u003C\u002Fli>\u003Cli>glossary content;\u003C\u002Fli>\u003Cli>comparison pages;\u003C\u002Fli>\u003Cli>FAQs;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>page titles and headings.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It can even shape the structure of the entire website.\u003C\u002Fp>\u003Cp>If a business only starts finding out what people actually search for after the website has been built, it may turn out that there are no suitable pages for the topics that matter.\u003C\u002Fp>",{"heading_h2":1845,"text":1846,"image":205},"How should keywords be used in content?","\u003Cp>Once a keyword has been chosen, the goal is not to repeat it as often as possible.\u003C\u002Fp>\u003Cp>What matters more is making it clear what the page is about.\u003C\u002Fp>\u003Cp>The main keyword or a natural variation of it can appear in:\u003C\u002Fp>\u003Cul>\u003Cli>the SEO title;\u003C\u002Fli>\u003Cli>the H1;\u003C\u002Fli>\u003Cli>the introduction;\u003C\u002Fli>\u003Cli>relevant H2\u002FH3 headings;\u003C\u002Fli>\u003Cli>the URL, if it makes sense;\u003C\u002Fli>\u003Cli>the body content;\u003C\u002Fli>\u003Cli>internal link anchor texts.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But the text still needs to read naturally.\u003C\u002Fp>\u003Cp>There is no need to mechanically repeat every possible keyword variation on one page.\u003C\u002Fp>",{"heading_h2":1848,"text":1849,"image":205},"How is keyword research related to an SEO audit?","\u003Cp>If a website is already live, keyword research shouldn't be done in isolation from existing data.\u003C\u002Fp>\u003Cp>Google Search Console can show:\u003C\u002Fp>\u003Cul>\u003Cli>which queries the site already gets impressions for;\u003C\u002Fli>\u003Cli>which pages already have visibility;\u003C\u002Fli>\u003Cli>which searches are close to better positions;\u003C\u002Fli>\u003Cli>where one page appears for several related searches.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That is why an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} can help connect keyword research with the existing website's technical condition, content, page structure and current organic visibility.\u003C\u002Fp>\u003Cp>This makes it possible not only to build a new keyword list, but to understand \u003Cstrong>what should be improved on existing pages and where new content is genuinely needed\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1444,"text":1851,"image":205},"\u003Ch3>What is keyword research?\u003C\u002Fh3>\u003Cp>Keyword research is the process of finding out what people search for on Google, what their search intent is, and which page of a website should answer that specific search.\u003C\u002Fp>\u003Ch3>How do you find keywords for your business?\u003C\u002Fh3>\u003Cp>Start with your business's products, services and customer problems.\u003C\u002Fp>\u003Cp>Then expand your ideas using Google Search Console, Keyword Planner, SEO tools, Google results, competitor analysis and frequently asked questions from clients.\u003C\u002Fp>\u003Ch3>Should you choose the keywords with the highest search volume?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Search volume is only one of the criteria.\u003C\u002Fp>\u003Cp>It is also important to assess search intent, relevance to the business, competition and potential business value.\u003C\u002Fp>\u003Ch3>How many keywords does one page need?\u003C\u002Fh3>\u003Cp>There is no single right number.\u003C\u002Fp>\u003Cp>One page can have one main search intent and several closely related keywords and phrase variations.\u003C\u002Fp>\u003Cp>What matters more is whether they all address the same user need.\u003C\u002Fp>\u003Ch3>Does every keyword variation need its own text?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Different phrasings of the same question can often be combined on one high-quality page.\u003C\u002Fp>\u003Cp>You don't need a separate article just because people phrase the same question slightly differently.\u003C\u002Fp>\u003Ch3>How often should keyword research be done?\u003C\u002Fh3>\u003Cp>There is no need to restart your entire keyword strategy from scratch on a fixed schedule.\u003C\u002Fp>\u003Cp>It is worth reviewing when:\u003C\u002Fp>\u003Cul>\u003Cli>the business's offering changes;\u003C\u002Fli>\u003Cli>a new website is being built;\u003C\u002Fli>\u003Cli>a new market is being developed;\u003C\u002Fli>\u003Cli>a new content cluster is being planned;\u003C\u002Fli>\u003Cli>new searches appear in Search Console data;\u003C\u002Fli>\u003Cli>existing content has stopped growing for a long time.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Keyword research is not only an initial SEO task, but also a way to regularly spot new content opportunities.\u003C\u002Fp>",{"heading_h2":1447,"text":1853,"image":205},"\u003Cp>\u003Cstrong>Keyword research helps you understand what people search for, why they search for it, and which page of your website could best answer that need.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A good result is not the longest possible keyword list.\u003C\u002Fp>\u003Cp>A good result is a clear decision:\u003C\u002Fp>\u003Cp>\u003Cstrong>which search intent we target → with which page → and why that particular page.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>That is how keyword research becomes the foundation not only for SEO content, but also for a well-thought-out website structure.\u003C\u002Fp>",{"card_image":205,"hero_image":1855},{"id":1592,"type":155,"locale":22,"fallback":1856,"image":1857,"derivatives":1864},{"used":25,"locale":205},{"url":1595,"filename":1596,"alt":1597,"title":1597,"caption":1597,"width":1598,"height":1373,"derivatives":1858},{"card":1859,"mobile":1860,"original":1861,"tablet":1862,"thumb":1863},{"label":561,"target_width":562,"url":1601,"filename":1602,"mime_type":565,"width":562,"height":634,"size":1603},{"label":569,"target_width":570,"url":1605,"filename":1606,"mime_type":565,"width":570,"height":639,"size":1607},{"label":576,"target_width":205,"url":1609,"filename":1610,"mime_type":565,"width":1598,"height":1373,"size":1611},{"label":581,"target_width":582,"url":1613,"filename":1614,"mime_type":565,"width":582,"height":648,"size":1615},{"label":588,"target_width":589,"url":1617,"filename":1618,"mime_type":565,"width":589,"height":653,"size":1619},{"card":1865,"mobile":1866,"original":1867,"tablet":1868,"thumb":1869},{"label":561,"target_width":562,"url":1601,"filename":1602,"mime_type":565,"width":562,"height":634,"size":1603},{"label":569,"target_width":570,"url":1605,"filename":1606,"mime_type":565,"width":570,"height":639,"size":1607},{"label":576,"target_width":205,"url":1609,"filename":1610,"mime_type":565,"width":1598,"height":1373,"size":1611},{"label":581,"target_width":582,"url":1613,"filename":1614,"mime_type":565,"width":582,"height":648,"size":1615},{"label":588,"target_width":589,"url":1617,"filename":1618,"mime_type":565,"width":589,"height":653,"size":1619},{"id":1627,"locale":22,"fallback":1871,"route":1872,"title":1631,"summary":205,"body":205,"cta_label":205,"categories":1873,"taxonomies":1878,"read_time":1883,"published_date":1884,"seo":1885,"schema":1903,"content":1904,"media":1931,"is_featured":25,"sort_order":231,"published_at":1643},{"used":25,"locale":205},{"slug":1629,"path":1630},[1874],{"id":1345,"title":1346,"slug":205,"route":1875,"fallback":1877},{"path":1348,"query":1876},{"category":1345},{"used":25,"locale":205},[1879],{"id":1345,"title":1346,"slug":205,"route":1880,"fallback":1882},{"path":1348,"query":1881},{"category":1345},{"used":25,"locale":205},{"minutes":1638,"label":1639},{"iso":1641,"display":1642},{"meta_title":1886,"meta_description":1887,"image":1888},"What Is Technical SEO and What Does It Include?","What is technical SEO? Learn how crawlability, indexing, site speed, JavaScript and structured data affect your website's visibility on Google.",{"id":1645,"type":155,"locale":22,"fallback":1889,"image":1890,"derivatives":1897},{"used":25,"locale":205},{"url":1648,"filename":1649,"alt":1650,"title":1650,"caption":1650,"width":1372,"height":1373,"derivatives":1891},{"card":1892,"mobile":1893,"original":1894,"tablet":1895,"thumb":1896},{"label":561,"target_width":562,"url":1653,"filename":1654,"mime_type":565,"width":562,"height":634,"size":1655},{"label":569,"target_width":570,"url":1657,"filename":1658,"mime_type":565,"width":570,"height":639,"size":1659},{"label":576,"target_width":205,"url":1661,"filename":1662,"mime_type":565,"width":1372,"height":1373,"size":1663},{"label":581,"target_width":582,"url":1665,"filename":1666,"mime_type":565,"width":582,"height":648,"size":1667},{"label":588,"target_width":589,"url":1669,"filename":1670,"mime_type":565,"width":589,"height":653,"size":1671},{"card":1898,"mobile":1899,"original":1900,"tablet":1901,"thumb":1902},{"label":561,"target_width":562,"url":1653,"filename":1654,"mime_type":565,"width":562,"height":634,"size":1655},{"label":569,"target_width":570,"url":1657,"filename":1658,"mime_type":565,"width":570,"height":639,"size":1659},{"label":576,"target_width":205,"url":1661,"filename":1662,"mime_type":565,"width":1372,"height":1373,"size":1663},{"label":581,"target_width":582,"url":1665,"filename":1666,"mime_type":565,"width":582,"height":648,"size":1667},{"label":588,"target_width":589,"url":1669,"filename":1670,"mime_type":565,"width":589,"height":653,"size":1671},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is Technical SEO?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F\",\n            \"name\": \"What Is Technical SEO and What Does It Include?\",\n            \"description\": \"What is technical SEO? Learn how crawlability, indexing, site speed, JavaScript and structured data affect your website's visibility on Google.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-02T18:32:33+00:00\",\n            \"dateModified\": \"2026-11-02T18:32:33+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#article\",\n            \"headline\": \"What Is Technical SEO?\",\n            \"name\": \"What Is Technical SEO?\",\n            \"description\": \"What is technical SEO? Learn how crawlability, indexing, site speed, JavaScript and structured data affect your website's visibility on Google.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fkey-elements-of-technical-seo.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F723d41d6-4c9d-4ca2-b6c5-5ea38e448c15\u002Fprocessed\u002Fgoogle-parmeklesanas-un-indeksacijas-process.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"SEO & AI\",\n            \"articleBody\": \"Technical SEO is the optimisation of a website's technical foundation so that search engines can find, crawl, render and index its pages. Put simply: even excellent content cannot compete fully in Google's results if the search engine cannot access it properly or work out which version of the page is the main one. Technical SEO includes, for example: crawlability; indexing; HTTP status codes and redirects; canonical tags; XML sitemap and robots.txt; site speed; internal linking and URL structure; accessibility of JavaScript content; structured data. How is technical SEO different from the rest of SEO? In simple terms, SEO can be divided into three parts: Part of SEO Key question Technical SEO Can the search engine access the website correctly and understand its technical structure? On-page SEO and content Does the page give a good answer to the specific search? Off-page SEO Does the website have enough authority and high-quality external signals? For example, a service page may have excellent content and well-chosen keywords. But if a noindex tag has been added to the page by mistake, a technical issue can stop it from appearing in Google's results. On the other hand, a technically perfect website does not guarantee good rankings on its own if its content is not useful enough or does not match what people are searching for. What does technical SEO check? The main technical SEO checks can be summarised as follows: Area of technical SEO What is checked Crawlability Whether bots can find and open the important pages Indexing Whether Google indexes the correct versions of pages URLs and redirects Canonical tags, 301s, 404s and URL parameters Performance Speed and Core Web Vitals Site structure Internal links and URL architecture Rendering Whether key content and links are accessible on JavaScript websites Structured data Whether Schema.org markup is used correctly 1. Can search engines crawl the website? Before Google can index a page, it first has to be able to find and access it. Technical SEO checks: robots.txt; internal links; XML sitemap; HTTP status codes; broken links; creation of unnecessary URLs; whether important pages have been blocked by mistake. For a page to have a chance of getting into Google's index, Googlebot must be able to access it and the page must return a correct HTTP status. It is also important to distinguish crawling from indexing: the fact that Google can open a URL does not necessarily mean it will be indexed. 2. Are the important pages being indexed? Indexing means that Google has processed the page's content and can use it in search results. Problems can arise if: the page has a noindex tag; Google chooses a different canonical URL; there are several near-identical pages; important content is not accessible; the URL is redirected incorrectly; the page returns the wrong status code. So the important question is not just: \\\"Does Google know this URL?\\\" but: \\\"Is Google indexing exactly the version of the page we want to see in search results?\\\" 3. Are URLs, canonicals and redirects in order? The same content can sometimes have several URLs, for example: an old and a new URL; URLs with parameters; filter pages; several very similar pages. Canonical tags help indicate the preferred main version of a page, while 301 redirects are used when a URL has changed permanently. This is especially important after a website rebuild, a change in URL structure or a migration. Incorrect configuration can lead to Google indexing a different URL from the one the business intended. 4. Is the website fast and stable enough? Technical SEO also covers website performance. The main Core Web Vitals are: LCP - how quickly the main content becomes visible; INP - how quickly the page responds to user interactions; CLS - how stable the page layout is while loading. But technical SEO is not about chasing a 100\u002F100 PageSpeed score at any cost. It is more important to understand whether performance issues significantly affect users and whether fixing them is a priority compared with other problems. 5. Are the site structure and internal links easy to understand? Website architecture matters too. For example: homepage → services → specific service → related articles Problems can arise if: an important page sits very deep in the structure; the page has practically no internal links; too many similar URLs have been created for one topic; filters generate a large number of unnecessary pages; the URL structure is not logical. Site architecture and internal links partly overlap with on-page SEO, but technical SEO assesses them mainly from the perspective of crawlability, URL structure and page accessibility. 6. Is JavaScript content accessible to search engines? On modern websites, part of the content and functionality may be built with JavaScript. Googlebot can execute JavaScript, but in technical SEO it is important to check what is in the initial HTML and how the page looks after rendering. It is especially important to check: whether the main content is accessible; whether links are crawlable; whether canonical and robots directives are correct; whether important content disappears because of rendering errors. You should not automatically assume that all bots process JavaScript in the same way. That is why the accessibility of key content and links is an important point in any technical check. 7. Is structured data implemented correctly? Structured data, or Schema.org markup, helps search engines understand specific elements of a page more precisely. Depending on the content, it can describe, for example: a product; an article; a business; breadcrumb navigation; an event; a video. In certain cases, Google may use structured data for enhanced display in search results. However: structured data on its own guarantees neither higher rankings nor the appearance of rich results. It helps explain to search engines, in a structured way, what is on a particular page. A technical SEO example Let's say a comp...\",\n            \"wordCount\": 963,\n            \"timeRequired\": \"PT8M\",\n            \"datePublished\": \"2026-11-02T18:32:33+00:00\",\n            \"dateModified\": \"2026-11-02T18:32:33+00:00\"\n        }\n    ]\n}",{"hero":1905,"sections":1909},{"text":1906,"image":1907},"\u003Cp>\u003Cstrong>Technical SEO is the optimisation of a website's technical foundation so that search engines can find, crawl, render and index its pages.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Put simply: even excellent content cannot compete fully in Google's results if the search engine cannot access it properly or work out which version of the page is the main one.\u003C\u002Fp>\u003Cp>Technical SEO includes, for example:\u003C\u002Fp>\u003Cul>\u003Cli>crawlability;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>HTTP status codes and redirects;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>XML sitemap and robots.txt;\u003C\u002Fli>\u003Cli>site speed;\u003C\u002Fli>\u003Cli>internal linking and URL structure;\u003C\u002Fli>\u003Cli>accessibility of JavaScript content;\u003C\u002Fli>\u003Cli>structured data.\u003C\u002Fli>\u003C\u002Ful>",{"type":622,"id":1645,"filename":1649,"url":1908,"mime_type":565,"width":1372,"height":1373,"size":1663},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fkey-elements-of-technical-seo.webp",[1910,1913,1921,1924,1927,1929],{"heading_h2":1911,"text":1912,"image":205},"How is technical SEO different from the rest of SEO?","\u003Cp>In simple terms, SEO can be divided into three parts:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Part of SEO\u003C\u002Fth>\u003Cth>Key question\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Technical SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Can the search engine access the website correctly and understand its technical structure?\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>On-page SEO and content\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Does the page give a good answer to the specific search?\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Off-page SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Does the website have enough authority and high-quality external signals?\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>For example, a service page may have excellent content and well-chosen keywords.\u003C\u002Fp>\u003Cp>But if a noindex tag has been added to the page by mistake, a technical issue can stop it from appearing in Google's results.\u003C\u002Fp>\u003Cp>On the other hand, a technically perfect website does not guarantee good rankings on its own if its content is not useful enough or does not match what people are searching for.\u003C\u002Fp>",{"heading_h2":1914,"text":1915,"image":1916},"What does technical SEO check?","\u003Cp>The main technical SEO checks can be summarised as follows:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Area of technical SEO\u003C\u002Fth>\u003Cth>What is checked\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Crawlability\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether bots can find and open the important pages\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Indexing\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether Google indexes the correct versions of pages\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>URLs and redirects\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Canonical tags, 301s, 404s and URL parameters\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Performance\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Speed and Core Web Vitals\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Site structure\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Internal links and URL architecture\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Rendering\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether key content and links are accessible on JavaScript websites\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Structured data\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether Schema.org markup is used correctly\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Ch3>1. Can search engines crawl the website?\u003C\u002Fh3>\u003Cp>Before Google can index a page, it first has to be able to find and access it.\u003C\u002Fp>\u003Cp>Technical SEO checks:\u003C\u002Fp>\u003Cul>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>XML sitemap;\u003C\u002Fli>\u003Cli>HTTP status codes;\u003C\u002Fli>\u003Cli>broken links;\u003C\u002Fli>\u003Cli>creation of unnecessary URLs;\u003C\u002Fli>\u003Cli>whether important pages have been blocked by mistake.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For a page to have a chance of getting into Google's index, Googlebot must be able to access it and the page must return a correct HTTP status.\u003C\u002Fp>\u003Cp>It is also important to distinguish crawling from indexing:\u003C\u002Fp>\u003Cp>\u003Cstrong>the fact that Google can open a URL does not necessarily mean it will be indexed.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>2. Are the important pages being indexed?\u003C\u002Fh3>\u003Cp>Indexing means that Google has processed the page's content and can use it in search results.\u003C\u002Fp>\u003Cp>Problems can arise if:\u003C\u002Fp>\u003Cul>\u003Cli>the page has a noindex tag;\u003C\u002Fli>\u003Cli>Google chooses a different canonical URL;\u003C\u002Fli>\u003Cli>there are several near-identical pages;\u003C\u002Fli>\u003Cli>important content is not accessible;\u003C\u002Fli>\u003Cli>the URL is redirected incorrectly;\u003C\u002Fli>\u003Cli>the page returns the wrong status code.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>So the important question is not just:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Does Google know this URL?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>but:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Is Google indexing exactly the version of the page we want to see in search results?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>3. Are URLs, canonicals and redirects in order?\u003C\u002Fh3>\u003Cp>The same content can sometimes have several URLs, for example:\u003C\u002Fp>\u003Cul>\u003Cli>an old and a new URL;\u003C\u002Fli>\u003Cli>URLs with parameters;\u003C\u002Fli>\u003Cli>filter pages;\u003C\u002Fli>\u003Cli>several very similar pages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Canonical tags help indicate the preferred main version of a page, while 301 redirects are used when a URL has changed permanently.\u003C\u002Fp>\u003Cp>This is especially important after a website rebuild, a change in URL structure or a migration.\u003C\u002Fp>\u003Cp>Incorrect configuration can lead to Google indexing a different URL from the one the business intended.\u003C\u002Fp>\u003Ch3>4. Is the website fast and stable enough?\u003C\u002Fh3>\u003Cp>Technical SEO also covers website performance.\u003C\u002Fp>\u003Cp>The main Core Web Vitals are:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>LCP\u003C\u002Fstrong> - how quickly the main content becomes visible;\u003C\u002Fli>\u003Cli>\u003Cstrong>INP\u003C\u002Fstrong> - how quickly the page responds to user interactions;\u003C\u002Fli>\u003Cli>\u003Cstrong>CLS\u003C\u002Fstrong> - how stable the page layout is while loading.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But technical SEO is not about chasing a \u003Cstrong>100\u002F100 PageSpeed\u003C\u002Fstrong> score at any cost.\u003C\u002Fp>\u003Cp>It is more important to understand whether performance issues significantly affect users and whether fixing them is a priority compared with other problems.\u003C\u002Fp>\u003Ch3>5. Are the site structure and internal links easy to understand?\u003C\u002Fh3>\u003Cp>Website architecture matters too.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>homepage → services → specific service → related articles\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Problems can arise if:\u003C\u002Fp>\u003Cul>\u003Cli>an important page sits very deep in the structure;\u003C\u002Fli>\u003Cli>the page has practically no internal links;\u003C\u002Fli>\u003Cli>too many similar URLs have been created for one topic;\u003C\u002Fli>\u003Cli>filters generate a large number of unnecessary pages;\u003C\u002Fli>\u003Cli>the URL structure is not logical.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Site architecture and internal links partly overlap with on-page SEO, but technical SEO assesses them mainly from the perspective of \u003Cstrong>crawlability, URL structure and page accessibility\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>6. Is JavaScript content accessible to search engines?\u003C\u002Fh3>\u003Cp>On modern websites, part of the content and functionality may be built with JavaScript.\u003C\u002Fp>\u003Cp>Googlebot can execute JavaScript, but in technical SEO it is important to check what is in the initial HTML and how the page looks after rendering.\u003C\u002Fp>\u003Cp>It is especially important to check:\u003C\u002Fp>\u003Cul>\u003Cli>whether the main content is accessible;\u003C\u002Fli>\u003Cli>whether links are crawlable;\u003C\u002Fli>\u003Cli>whether canonical and robots directives are correct;\u003C\u002Fli>\u003Cli>whether important content disappears because of rendering errors.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>You should not automatically assume that all bots process JavaScript in the same way. That is why the accessibility of key content and links is an important point in any technical check.\u003C\u002Fp>\u003Ch3>7. Is structured data implemented correctly?\u003C\u002Fh3>\u003Cp>Structured data, or \u003Cstrong>Schema.org markup\u003C\u002Fstrong>, helps search engines understand specific elements of a page more precisely.\u003C\u002Fp>\u003Cp>Depending on the content, it can describe, for example:\u003C\u002Fp>\u003Cul>\u003Cli>a product;\u003C\u002Fli>\u003Cli>an article;\u003C\u002Fli>\u003Cli>a business;\u003C\u002Fli>\u003Cli>breadcrumb navigation;\u003C\u002Fli>\u003Cli>an event;\u003C\u002Fli>\u003Cli>a video.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In certain cases, Google may use structured data for enhanced display in search results.\u003C\u002Fp>\u003Cp>However:\u003C\u002Fp>\u003Cp>\u003Cstrong>structured data on its own guarantees neither higher rankings nor the appearance of rich results.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It helps explain to search engines, in a structured way, what is on a particular page.\u003C\u002Fp>",{"type":622,"id":1917,"filename":1918,"url":1919,"mime_type":565,"width":1372,"height":1373,"size":1920},"723d41d6-4c9d-4ca2-b6c5-5ea38e448c15","google-parmeklesanas-un-indeksacijas-process.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F723d41d6-4c9d-4ca2-b6c5-5ea38e448c15\u002Fprocessed\u002Fgoogle-parmeklesanas-un-indeksacijas-process.webp",138726,{"heading_h2":1922,"text":1923,"image":205},"A technical SEO example","\u003Cp>Let's say a company has a very good service page:\u003C\u002Fp>\u003Cp>\u002Fservices\u002Foffice-cleaning\u002F\u003C\u002Fp>\u003Cp>The content answers users' questions, the service is well explained and the page targets the right keywords.\u003C\u002Fp>\u003Cp>Yet Google Search Console shows that the page does not appear in the results.\u003C\u002Fp>\u003Cp>A technical check might reveal:\u003C\u002Fp>\u003Cp>\u003Cstrong>good content → noindex → Google does not index the page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In this case, writing more text or adding keywords will not solve the main problem.\u003C\u002Fp>\u003Cp>The technical obstacle has to be removed first.\u003C\u002Fp>\u003Cp>That is why the job of technical SEO is to make sure that quality content has a chance to compete in search results at all.\u003C\u002Fp>",{"heading_h2":1925,"text":1926,"image":205},"Technical SEO and an SEO audit are not the same thing","\u003Cp>These concepts are closely related, but they are not synonyms.\u003C\u002Fp>\u003Cp>\u003Cstrong>Technical SEO\u003C\u002Fstrong> is an SEO discipline that focuses on the technical condition of a website.\u003C\u002Fp>\u003Cp>\u003Cstrong>An SEO audit\u003C\u002Fstrong> is a diagnostic process that can review technical SEO, structure, content, internal links and other factors.\u003C\u002Fp>\u003Cp>For example, an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} can uncover:\u003C\u002Fp>\u003Cul>\u003Cli>a page blocked by mistake;\u003C\u002Fli>\u003Cli>an incorrect canonical;\u003C\u002Fli>\u003Cli>404 errors;\u003C\u002Fli>\u003Cli>rendering issues;\u003C\u002Fli>\u003Cli>content overlap;\u003C\u002Fli>\u003Cli>poorly planned internal links.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In short:\u003C\u002Fp>\u003Cp>\u003Cstrong>technical SEO = one discipline within SEO\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>SEO audit = the process used to find and prioritise problems\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1444,"text":1928,"image":205},"\u003Ch3>Does technical SEO improve Google rankings?\u003C\u002Fh3>\u003Cp>Technical SEO helps remove obstacles that can prevent search engines from finding, rendering or indexing content.\u003C\u002Fp>\u003Cp>But a technically perfect website does not guarantee high rankings on its own.\u003C\u002Fp>\u003Cp>Results are also affected by content quality, relevance to search intent, competition and other factors.\u003C\u002Fp>\u003Ch3>Is website speed part of technical SEO?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>Speed and Core Web Vitals are part of a website's technical quality.\u003C\u002Fp>\u003Cp>However, speed is only one element of technical SEO, alongside indexing, crawlability, URL structure, canonicals and rendering.\u003C\u002Fp>\u003Ch3>Does a WordPress website need technical SEO?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>WordPress on its own does not ensure that all technical SEO requirements are met correctly.\u003C\u002Fp>\u003Cp>You should check, for example:\u003C\u002Fp>\u003Cul>\u003Cli>indexing settings;\u003C\u002Fli>\u003Cli>sitemap;\u003C\u002Fli>\u003Cli>canonicals;\u003C\u002Fli>\u003Cli>redirects;\u003C\u002Fli>\u003Cli>performance;\u003C\u002Fli>\u003Cli>URLs created by plugins;\u003C\u002Fli>\u003Cli>internal structure.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Is structured data mandatory for SEO?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Not every page needs structured data, and using it does not guarantee a higher position on Google.\u003C\u002Fp>\u003Cp>Structured data, or Schema.org markup, is worth using when there is a suitable schema for the specific content type and it helps describe the page content more precisely.\u003C\u002Fp>\u003Ch3>How can you check a website's technical SEO?\u003C\u002Fh3>\u003Cp>For an initial check, you can use:\u003C\u002Fp>\u003Cul>\u003Cli>Google Search Console;\u003C\u002Fli>\u003Cli>URL Inspection;\u003C\u002Fli>\u003Cli>PageSpeed Insights;\u003C\u002Fli>\u003Cli>Rich Results Test;\u003C\u002Fli>\u003Cli>crawl tools such as Ahrefs or Screaming Frog.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But a list of errors from an automated tool is not yet a complete assessment.\u003C\u002Fp>\u003Cp>What matters is understanding \u003Cstrong>which of the issues found actually affect the visibility of that specific website and what is worth fixing first\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1447,"text":1930,"image":205},"\u003Cp>\u003Cstrong>Technical SEO ensures that search engines can correctly find, crawl, render and index a website's content.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It covers crawlability, indexing, URLs and redirects, speed, site structure, JavaScript rendering and structured data.\u003C\u002Fp>\u003Cp>But technical SEO is only one part of SEO.\u003C\u002Fp>\u003Cp>A strong technical foundation does not turn weak content into good content - it makes sure quality content has no unnecessary technical obstacles on its way to search results.\u003C\u002Fp>",{"card_image":205,"hero_image":1932},{"id":1645,"type":155,"locale":22,"fallback":1933,"image":1934,"derivatives":1941},{"used":25,"locale":205},{"url":1648,"filename":1649,"alt":1650,"title":1650,"caption":1650,"width":1372,"height":1373,"derivatives":1935},{"card":1936,"mobile":1937,"original":1938,"tablet":1939,"thumb":1940},{"label":561,"target_width":562,"url":1653,"filename":1654,"mime_type":565,"width":562,"height":634,"size":1655},{"label":569,"target_width":570,"url":1657,"filename":1658,"mime_type":565,"width":570,"height":639,"size":1659},{"label":576,"target_width":205,"url":1661,"filename":1662,"mime_type":565,"width":1372,"height":1373,"size":1663},{"label":581,"target_width":582,"url":1665,"filename":1666,"mime_type":565,"width":582,"height":648,"size":1667},{"label":588,"target_width":589,"url":1669,"filename":1670,"mime_type":565,"width":589,"height":653,"size":1671},{"card":1942,"mobile":1943,"original":1944,"tablet":1945,"thumb":1946},{"label":561,"target_width":562,"url":1653,"filename":1654,"mime_type":565,"width":562,"height":634,"size":1655},{"label":569,"target_width":570,"url":1657,"filename":1658,"mime_type":565,"width":570,"height":639,"size":1659},{"label":576,"target_width":205,"url":1661,"filename":1662,"mime_type":565,"width":1372,"height":1373,"size":1663},{"label":581,"target_width":582,"url":1665,"filename":1666,"mime_type":565,"width":582,"height":648,"size":1667},{"label":588,"target_width":589,"url":1669,"filename":1670,"mime_type":565,"width":589,"height":653,"size":1671},{"id":1679,"locale":22,"fallback":1948,"route":1949,"title":1683,"summary":205,"body":205,"cta_label":205,"categories":1950,"taxonomies":1955,"read_time":1960,"published_date":1961,"seo":1962,"schema":1980,"content":1981,"media":2023,"is_featured":25,"sort_order":231,"published_at":1691},{"used":25,"locale":205},{"slug":1681,"path":1682},[1951],{"id":1345,"title":1346,"slug":205,"route":1952,"fallback":1954},{"path":1348,"query":1953},{"category":1345},{"used":25,"locale":205},[1956],{"id":1345,"title":1346,"slug":205,"route":1957,"fallback":1959},{"path":1348,"query":1958},{"category":1345},{"used":25,"locale":205},{"minutes":1587,"label":1588},{"iso":1641,"display":1642},{"meta_title":1963,"meta_description":1964,"image":1965},"What Is SEO? A Simple Explanation and SEO Basics","What is SEO and how does it work? A simple guide to technical SEO, content, keywords, links and how businesses become easier to find on Google.",{"id":1693,"type":155,"locale":22,"fallback":1966,"image":1967,"derivatives":1974},{"used":25,"locale":205},{"url":1696,"filename":1697,"alt":1698,"title":1698,"caption":1698,"width":1372,"height":1373,"derivatives":1968},{"card":1969,"mobile":1970,"original":1971,"tablet":1972,"thumb":1973},{"label":561,"target_width":562,"url":1701,"filename":1702,"mime_type":565,"width":562,"height":634,"size":1703},{"label":569,"target_width":570,"url":1705,"filename":1706,"mime_type":565,"width":570,"height":639,"size":1707},{"label":576,"target_width":205,"url":1709,"filename":1710,"mime_type":565,"width":1372,"height":1373,"size":1711},{"label":581,"target_width":582,"url":1713,"filename":1714,"mime_type":565,"width":582,"height":648,"size":1715},{"label":588,"target_width":589,"url":1717,"filename":1718,"mime_type":565,"width":589,"height":653,"size":1719},{"card":1975,"mobile":1976,"original":1977,"tablet":1978,"thumb":1979},{"label":561,"target_width":562,"url":1701,"filename":1702,"mime_type":565,"width":562,"height":634,"size":1703},{"label":569,"target_width":570,"url":1705,"filename":1706,"mime_type":565,"width":570,"height":639,"size":1707},{"label":576,"target_width":205,"url":1709,"filename":1710,"mime_type":565,"width":1372,"height":1373,"size":1711},{"label":581,"target_width":582,"url":1713,"filename":1714,"mime_type":565,"width":582,"height":648,"size":1715},{"label":588,"target_width":589,"url":1717,"filename":1718,"mime_type":565,"width":589,"height":653,"size":1719},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"What Is SEO?\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F\",\n            \"name\": \"What Is SEO? A Simple Explanation and SEO Basics\",\n            \"description\": \"What is SEO and how does it work? A simple guide to technical SEO, content, keywords, links and how businesses become easier to find on Google.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-02T16:40:03+00:00\",\n            \"dateModified\": \"2026-11-02T16:40:03+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F#article\",\n            \"headline\": \"What Is SEO?\",\n            \"name\": \"What Is SEO?\",\n            \"description\": \"What is SEO and how does it work? A simple guide to technical SEO, content, keywords, links and how businesses become easier to find on Google.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fkey-components-of-seo.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbed02782-f2a9-4497-bb90-2ba15996e7d9\u002Fprocessed\u002Fka-darbojas-seo.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"SEO & AI\",\n            \"articleBody\": \"SEO, or search engine optimisation, is the process of improving a website's technical structure, content and authority so that search engines can find it, understand it and show it to people looking for specific information, products or services. Put simply: SEO helps a business become findable in Google's organic results without paying Google for every organic click. But SEO is not just about inserting keywords into text or trying to \\\"trick Google\\\". It involves a technically accessible website, a clear structure, content that is genuinely useful to people, internal and external links, and regular analysis of results. What does SEO stand for? SEO stands for Search Engine Optimisation. For a website to appear in Google's results, the search engine first has to find it, understand its content and assess whether a particular page is a good match for the user's search. In simplified form, the process looks like this: crawling → indexing → serving results SEO helps make sure that important pages are discoverable, technically accessible and clearly understandable to both search engines and people. What does SEO consist of? In practice, SEO can be divided into three main parts. Part of SEO What it includes Main goal Technical SEO indexing, page speed, URLs, canonical tags, sitemap, robots.txt, structured data Make sure search engines can access and understand the website correctly Content and on-page SEO keywords, search intent, headings, content, internal links Answer the user's search with the right page Authority and off-page SEO backlinks, industry publications and other trust signals Build the authority of the website and its content These three parts work together. Great content alone may not be enough if Google cannot index the page. On the other hand, a technically perfect website will not rank well simply because its technical foundation is in order. What is technical SEO? Technical SEO provides the foundation on which all other optimisation work is built. It includes, for example: checking indexing; robots.txt; XML sitemap; canonical tags; 301 redirects; broken links; site speed; mobile performance; accessibility of JavaScript content; hreflang on multilingual websites. A logical URL and site structure also matters, so that both users and search engines can understand how pages relate to each other. If you are not sure whether your website is technically in good shape, an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} helps identify which issues are actually limiting visibility and what to fix first. What is on-page SEO and SEO content? On-page SEO is the work done on a specific page of a website and its content. It includes: the page's main topic; search intent; the SEO title; the H1 and other headings; the URL; text structure; images and ALT texts; internal links; structured data, if the page needs it. But the most important thing is not to repeat specific keywords as many times as possible. The page has to answer what the person actually wants to find. For example, someone searching for: \\\"what is a CRM system\\\" most likely wants a simple explanation. Whereas: \\\"CRM systems in Latvia\\\" suggests they want to compare specific solutions. These are related topics, but the search intent is different, so they may need separate pages. What is off-page SEO? Off-page SEO is the work done on signals outside the website itself. Most attention usually goes to high-quality backlinks - links from other websites to your content. In the wider context of brand authority, the following can also matter: industry publications; references to the company; mentions by partners and clients; reputation within the industry. This does not mean that every brand mention is automatically a direct Google ranking factor. In practical SEO work, more attention is paid to whether the website has high-quality, topically relevant backlinks and a trustworthy presence in its industry. With links, too, quantity is not all that matters. A single high-quality, topically relevant link can be worth more than a large number of random or low-quality links. How does SEO work in practice? Let's say a company offers office cleaning in Riga. A potential client might search Google for: office cleaning office cleaning Riga cleaning company in Riga The job of SEO is not simply to write these phrases into the text several times. The practical process looks more like this: search → relevant service page → useful content → technically indexable page → internal links → measuring results First, you work out what the person wants to find and which page on the website best answers that need. Then you sort out: the page content; headings; the URL; the SEO title; the service description; real examples; internal links; technical indexability. Next, you assess whether the website has enough topical authority and whether other relevant pages and external sources link to this page. After publishing, results can be analysed in Google Search Console, analytics and other SEO tools. SEO is not a single action. It is a system of several interconnected improvements. What SEO is not SEO is often misunderstood. SEO is not keyword repetition You don't need to write the same phrase in every other sentence. Content should be written for people first and answer their question. Keywords help you understand what people are searching for, but they are no reason to write unnatural or repetitive text. SEO does not guarantee first place on Google No agency or SEO specialist can honestly guarantee a specific organic position. Results are affected by competition, the technical condition of the website, content, authority, the user's search and many other factors. The goal of SEO is to increase the chances that a website is high-quality and competitive for specific searches, not to promise a particular position. SEO is not just blogging A blog can be part of an SEO strategy, but SEO also covers: service pages; product and category pages; technical structure; internal links; indexing;...\",\n            \"wordCount\": 959,\n            \"timeRequired\": \"PT9M\",\n            \"datePublished\": \"2026-11-02T16:40:03+00:00\",\n            \"dateModified\": \"2026-11-02T16:40:03+00:00\"\n        }\n    ]\n}",{"hero":1982,"sections":1986},{"text":1983,"image":1984},"\u003Cp>\u003Cstrong>SEO, or search engine optimisation, is the process of improving a website's technical structure, content and authority so that search engines can find it, understand it and show it to people looking for specific information, products or services.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Put simply: \u003Cstrong>SEO helps a business become findable in Google's organic results without paying Google for every organic click.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But SEO is not just about inserting keywords into text or trying to "trick Google". It involves a technically accessible website, a clear structure, content that is genuinely useful to people, internal and external links, and regular analysis of results.\u003C\u002Fp>",{"type":622,"id":1693,"filename":1697,"url":1985,"mime_type":565,"width":1372,"height":1373,"size":1711},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fkey-components-of-seo.webp",[1987,1990,1993,1996,1999,2002,2010,2013,2016,2019,2021],{"heading_h2":1988,"text":1989,"image":205},"What does SEO stand for?","\u003Cp>SEO stands for \u003Cstrong>Search Engine Optimisation\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For a website to appear in Google's results, the search engine first has to find it, understand its content and assess whether a particular page is a good match for the user's search.\u003C\u002Fp>\u003Cp>In simplified form, the process looks like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>crawling → indexing → serving results\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>SEO helps make sure that important pages are discoverable, technically accessible and clearly understandable to both search engines and people.\u003C\u002Fp>",{"heading_h2":1991,"text":1992,"image":205},"What does SEO consist of?","\u003Cp>In practice, SEO can be divided into three main parts.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Part of SEO\u003C\u002Fth>\u003Cth>What it includes\u003C\u002Fth>\u003Cth>Main goal\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Technical SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>indexing, page speed, URLs, canonical tags, sitemap, robots.txt, structured data\u003C\u002Ftd>\u003Ctd>Make sure search engines can access and understand the website correctly\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Content and on-page SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>keywords, search intent, headings, content, internal links\u003C\u002Ftd>\u003Ctd>Answer the user's search with the right page\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Authority and off-page SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>backlinks, industry publications and other trust signals\u003C\u002Ftd>\u003Ctd>Build the authority of the website and its content\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>These three parts work together.\u003C\u002Fp>\u003Cp>Great content alone may not be enough if Google cannot index the page. On the other hand, a technically perfect website will not rank well simply because its technical foundation is in order.\u003C\u002Fp>",{"heading_h2":1994,"text":1995,"image":205},"What is technical SEO?","\u003Cp>Technical SEO provides the foundation on which all other optimisation work is built.\u003C\u002Fp>\u003Cp>It includes, for example:\u003C\u002Fp>\u003Cul>\u003Cli>checking indexing;\u003C\u002Fli>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>XML sitemap;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>301 redirects;\u003C\u002Fli>\u003Cli>broken links;\u003C\u002Fli>\u003Cli>site speed;\u003C\u002Fli>\u003Cli>mobile performance;\u003C\u002Fli>\u003Cli>accessibility of JavaScript content;\u003C\u002Fli>\u003Cli>hreflang on multilingual websites.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A logical URL and site structure also matters, so that both users and search engines can understand how pages relate to each other.\u003C\u002Fp>\u003Cp>If you are not sure whether your website is technically in good shape, an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} helps identify which issues are actually limiting visibility and what to fix first.\u003C\u002Fp>",{"heading_h2":1997,"text":1998,"image":205},"What is on-page SEO and SEO content?","\u003Cp>On-page SEO is the work done on a specific page of a website and its content.\u003C\u002Fp>\u003Cp>It includes:\u003C\u002Fp>\u003Cul>\u003Cli>the page's main topic;\u003C\u002Fli>\u003Cli>search intent;\u003C\u002Fli>\u003Cli>the SEO title;\u003C\u002Fli>\u003Cli>the H1 and other headings;\u003C\u002Fli>\u003Cli>the URL;\u003C\u002Fli>\u003Cli>text structure;\u003C\u002Fli>\u003Cli>images and ALT texts;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>structured data, if the page needs it.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But the most important thing is not to repeat specific keywords as many times as possible.\u003C\u002Fp>\u003Cp>The page has to answer \u003Cstrong>what the person actually wants to find\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example, someone searching for:\u003C\u002Fp>\u003Cp>\u003Cstrong>"what is a CRM system"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>most likely wants a simple explanation.\u003C\u002Fp>\u003Cp>Whereas:\u003C\u002Fp>\u003Cp>\u003Cstrong>"CRM systems in Latvia"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>suggests they want to compare specific solutions.\u003C\u002Fp>\u003Cp>These are related topics, but the search intent is different, so they may need separate pages.\u003C\u002Fp>",{"heading_h2":2000,"text":2001,"image":205},"What is off-page SEO?","\u003Cp>Off-page SEO is the work done on signals outside the website itself.\u003C\u002Fp>\u003Cp>Most attention usually goes to high-quality backlinks - links from other websites to your content.\u003C\u002Fp>\u003Cp>In the wider context of brand authority, the following can also matter:\u003C\u002Fp>\u003Cul>\u003Cli>industry publications;\u003C\u002Fli>\u003Cli>references to the company;\u003C\u002Fli>\u003Cli>mentions by partners and clients;\u003C\u002Fli>\u003Cli>reputation within the industry.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This does not mean that every brand mention is automatically a direct Google ranking factor.\u003C\u002Fp>\u003Cp>In practical SEO work, more attention is paid to whether the website has high-quality, topically relevant backlinks and a trustworthy presence in its industry.\u003C\u002Fp>\u003Cp>With links, too, quantity is not all that matters.\u003C\u002Fp>\u003Cp>A single high-quality, topically relevant link can be worth more than a large number of random or low-quality links.\u003C\u002Fp>",{"heading_h2":2003,"text":2004,"image":2005},"How does SEO work in practice?","\u003Cp>Let's say a company offers office cleaning in Riga.\u003C\u002Fp>\u003Cp>A potential client might search Google for:\u003C\u002Fp>\u003Cp>\u003Cstrong>office cleaning\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>office cleaning Riga\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>cleaning company in Riga\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The job of SEO is not simply to write these phrases into the text several times.\u003C\u002Fp>\u003Cp>The practical process looks more like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>search → relevant service page → useful content → technically indexable page → internal links → measuring results\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>First, you work out what the person wants to find and which page on the website best answers that need.\u003C\u002Fp>\u003Cp>Then you sort out:\u003C\u002Fp>\u003Cul>\u003Cli>the page content;\u003C\u002Fli>\u003Cli>headings;\u003C\u002Fli>\u003Cli>the URL;\u003C\u002Fli>\u003Cli>the SEO title;\u003C\u002Fli>\u003Cli>the service description;\u003C\u002Fli>\u003Cli>real examples;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>technical indexability.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Next, you assess whether the website has enough topical authority and whether other relevant pages and external sources link to this page.\u003C\u002Fp>\u003Cp>After publishing, results can be analysed in Google Search Console, analytics and other SEO tools.\u003C\u002Fp>\u003Cp>\u003Cstrong>SEO is not a single action. It is a system of several interconnected improvements.\u003C\u002Fstrong>\u003C\u002Fp>",{"type":622,"id":2006,"filename":2007,"url":2008,"mime_type":565,"width":1372,"height":1373,"size":2009},"bed02782-f2a9-4497-bb90-2ba15996e7d9","ka-darbojas-seo.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbed02782-f2a9-4497-bb90-2ba15996e7d9\u002Fprocessed\u002Fka-darbojas-seo.webp",154904,{"heading_h2":2011,"text":2012,"image":205},"What SEO is not","\u003Cp>SEO is often misunderstood.\u003C\u002Fp>\u003Ch3>SEO is not keyword repetition\u003C\u002Fh3>\u003Cp>You don't need to write the same phrase in every other sentence.\u003C\u002Fp>\u003Cp>Content should be written for people first and answer their question.\u003C\u002Fp>\u003Cp>Keywords help you understand what people are searching for, but they are no reason to write unnatural or repetitive text.\u003C\u002Fp>\u003Ch3>SEO does not guarantee first place on Google\u003C\u002Fh3>\u003Cp>No agency or SEO specialist can honestly guarantee a specific organic position.\u003C\u002Fp>\u003Cp>Results are affected by competition, the technical condition of the website, content, authority, the user's search and many other factors.\u003C\u002Fp>\u003Cp>The goal of SEO is to increase the chances that a website is high-quality and competitive for specific searches, not to promise a particular position.\u003C\u002Fp>\u003Ch3>SEO is not just blogging\u003C\u002Fh3>\u003Cp>A blog can be part of an SEO strategy, but SEO also covers:\u003C\u002Fp>\u003Cul>\u003Cli>service pages;\u003C\u002Fli>\u003Cli>product and category pages;\u003C\u002Fli>\u003Cli>technical structure;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>backlinks;\u003C\u002Fli>\u003Cli>analysis of results.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For some businesses, the most significant SEO results may come from well-developed service or category pages rather than the blog.\u003C\u002Fp>\u003Ch3>SEO is not a one-off task\u003C\u002Fh3>\u003Cp>Some SEO fundamentals can be fixed once, but websites, competitors and search habits change.\u003C\u002Fp>\u003Cp>That is why results need to be analysed regularly and content developed based on data.\u003C\u002Fp>",{"heading_h2":2014,"text":2015,"image":205},"How is SEO different from Google Ads?","\u003Cp>Both SEO and Google Ads can help a business appear in Google search results, but they work differently.\u003C\u002Fp>\u003Cp>\u003Cstrong>Google Ads\u003C\u002Fstrong> is paid advertising. The business pays for ad placement, clicks or other actions, depending on the campaign type.\u003C\u002Fp>\u003Cp>\u003Cstrong>SEO\u003C\u002Fstrong> builds organic visibility. You don't pay Google for each organic click, but it requires investment in the website's technical quality, content, analysis and authority.\u003C\u002Fp>\u003Cp>SEO is usually long-term work, while Google Ads can deliver visibility faster - for as long as the campaign is running.\u003C\u002Fp>\u003Cp>In practice, the two channels can complement each other.\u003C\u002Fp>",{"heading_h2":2017,"text":2018,"image":205},"How do you know if your website's SEO is in order?","\u003Cp>A simple question to ask is:\u003C\u002Fp>\u003Cp>\u003Cstrong>Can someone who doesn't know your company name find you on Google by searching for the product, service or problem you solve?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If almost all of your organic traffic comes only from searches for your company name, your website may have untapped SEO potential.\u003C\u002Fp>\u003Cp>To understand what is limiting visibility, you need to look at more than a single position on Google.\u003C\u002Fp>\u003Cp>Assess:\u003C\u002Fp>\u003Cul>\u003Cli>Google Search Console data;\u003C\u002Fli>\u003Cli>organic clicks and impressions;\u003C\u002Fli>\u003Cli>keyword visibility;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>technical condition;\u003C\u002Fli>\u003Cli>page structure;\u003C\u002Fli>\u003Cli>competitors;\u003C\u002Fli>\u003Cli>internal links and backlinks;\u003C\u002Fli>\u003Cli>leads or sales from the organic channel.\u003C\u002Fli>\u003C\u002Ful>",{"heading_h2":1444,"text":2020,"image":205},"\u003Ch3>How quickly does SEO deliver results?\u003C\u002Fh3>\u003Cp>There is no single timeline that applies to every website.\u003C\u002Fp>\u003Cp>How fast results come depends on the site's current condition, competition, technical issues, content quality, the website's authority and how much SEO work has been done before.\u003C\u002Fp>\u003Cp>Some changes can produce signals relatively quickly, while in competitive topics significant growth is usually a long-term process.\u003C\u002Fp>\u003Ch3>Is SEO free?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Google does not charge for each organic click or for appearing in organic results, but SEO does require resources.\u003C\u002Fp>\u003Cp>These may include:\u003C\u002Fp>\u003Cul>\u003Cli>an SEO specialist's work;\u003C\u002Fli>\u003Cli>content creation;\u003C\u002Fli>\u003Cli>development work;\u003C\u002Fli>\u003Cli>analysis;\u003C\u002Fli>\u003Cli>SEO tools;\u003C\u002Fli>\u003Cli>link building and authority building.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>So it is more accurate to say that \u003Cstrong>SEO is not a pay-per-click channel\u003C\u002Fstrong>, rather than that SEO is free.\u003C\u002Fp>\u003Ch3>Can you do SEO yourself?\u003C\u002Fh3>\u003Cp>Yes, especially at a basic level.\u003C\u002Fp>\u003Cp>A business can sort out page titles, content, internal links, Google Search Console and simpler technical issues on its own.\u003C\u002Fp>\u003Cp>More complex projects may require an SEO specialist, a content creator or a developer.\u003C\u002Fp>\u003Ch3>Does every website need SEO?\u003C\u002Fh3>\u003Cp>Not necessarily to the same extent.\u003C\u002Fp>\u003Cp>If it matters to a business that potential clients can find it on Google through its products, services or related questions, SEO is essential.\u003C\u002Fp>\u003Cp>If the website is intended only for a closed audience, or organic search is not an important channel for the business, the scope of SEO can be much smaller.\u003C\u002Fp>\u003Ch3>Are SEO and technical SEO the same thing?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Technical SEO is one part of SEO.\u003C\u002Fp>\u003Cp>It focuses on the website's technical accessibility, crawling, indexing, speed and structure.\u003C\u002Fp>\u003Cp>Full SEO also includes content, search intent, keywords, internal links and authority.\u003C\u002Fp>\u003Ch3>How can you tell whether SEO is working?\u003C\u002Fh3>\u003Cp>SEO results shouldn't be judged by the position of a single keyword.\u003C\u002Fp>\u003Cp>You can analyse:\u003C\u002Fp>\u003Cul>\u003Cli>organic clicks in Google Search Console;\u003C\u002Fli>\u003Cli>impressions;\u003C\u002Fli>\u003Cli>visibility for important keywords;\u003C\u002Fli>\u003Cli>organic traffic;\u003C\u002Fli>\u003Cli>pages that attract new visitors;\u003C\u002Fli>\u003Cli>leads, purchases or other conversions from the organic channel.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For a business, the key question is not only \u003Cstrong>"are rankings going up?"\u003C\u002Fstrong> but also \u003Cstrong>"is organic visibility generating valuable traffic and customers?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Will artificial intelligence replace SEO?\u003C\u002Fh3>\u003Cp>No, but the search landscape is changing.\u003C\u002Fp>\u003Cp>Google Search Central still describes SEO as work that helps search engines understand content and helps users find websites.\u003C\u002Fp>\u003Cp>AI search is changing how people get answers, but it doesn't remove the need for technically accessible, clearly structured and useful content.\u003C\u002Fp>\u003Cp>AI SEO, AEO and other areas related to generative search are a broader topic, so for this definition the most important thing is to understand the fundamentals of SEO.\u003C\u002Fp>",{"heading_h2":1447,"text":2022,"image":205},"\u003Cp>\u003Cstrong>SEO is work on a website's technical foundation, content and authority so that people can find the business in organic search results.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Good SEO doesn't start with trying to fit in as many keywords as possible, but with the question:\u003C\u002Fp>\u003Cp>\u003Cstrong>what is the person searching for, and which of our pages gives them the best answer?\u003C\u002Fstrong>\u003C\u002Fp>",{"card_image":205,"hero_image":2024},{"id":1693,"type":155,"locale":22,"fallback":2025,"image":2026,"derivatives":2033},{"used":25,"locale":205},{"url":1696,"filename":1697,"alt":1698,"title":1698,"caption":1698,"width":1372,"height":1373,"derivatives":2027},{"card":2028,"mobile":2029,"original":2030,"tablet":2031,"thumb":2032},{"label":561,"target_width":562,"url":1701,"filename":1702,"mime_type":565,"width":562,"height":634,"size":1703},{"label":569,"target_width":570,"url":1705,"filename":1706,"mime_type":565,"width":570,"height":639,"size":1707},{"label":576,"target_width":205,"url":1709,"filename":1710,"mime_type":565,"width":1372,"height":1373,"size":1711},{"label":581,"target_width":582,"url":1713,"filename":1714,"mime_type":565,"width":582,"height":648,"size":1715},{"label":588,"target_width":589,"url":1717,"filename":1718,"mime_type":565,"width":589,"height":653,"size":1719},{"card":2034,"mobile":2035,"original":2036,"tablet":2037,"thumb":2038},{"label":561,"target_width":562,"url":1701,"filename":1702,"mime_type":565,"width":562,"height":634,"size":1703},{"label":569,"target_width":570,"url":1705,"filename":1706,"mime_type":565,"width":570,"height":639,"size":1707},{"label":576,"target_width":205,"url":1709,"filename":1710,"mime_type":565,"width":1372,"height":1373,"size":1711},{"label":581,"target_width":582,"url":1713,"filename":1714,"mime_type":565,"width":582,"height":648,"size":1715},{"label":588,"target_width":589,"url":1717,"filename":1718,"mime_type":565,"width":589,"height":653,"size":1719},{"id":1727,"locale":22,"fallback":2040,"route":2041,"title":1731,"summary":205,"body":205,"cta_label":205,"categories":2042,"taxonomies":2047,"read_time":2052,"published_date":2053,"seo":2054,"schema":2071,"content":2072,"media":2114,"is_featured":25,"sort_order":231,"published_at":1741},{"used":25,"locale":205},{"slug":1729,"path":1730},[2043],{"id":1345,"title":1346,"slug":205,"route":2044,"fallback":2046},{"path":1348,"query":2045},{"category":1345},{"used":25,"locale":205},[2048],{"id":1345,"title":1346,"slug":205,"route":2049,"fallback":2051},{"path":1348,"query":2050},{"category":1345},{"used":25,"locale":205},{"minutes":1738,"label":1739},{"iso":1641,"display":1642},{"meta_title":1731,"meta_description":2055,"image":2056},"What does an SEO audit reveal? Learn how to check indexing, technical SEO, content, internal links and page speed, and decide what to fix first.",{"id":1743,"type":155,"locale":22,"fallback":2057,"image":2058,"derivatives":2065},{"used":25,"locale":205},{"url":1746,"filename":1747,"alt":1748,"title":1748,"caption":1748,"width":1372,"height":1373,"derivatives":2059},{"card":2060,"mobile":2061,"original":2062,"tablet":2063,"thumb":2064},{"label":561,"target_width":562,"url":1751,"filename":1752,"mime_type":565,"width":562,"height":634,"size":1753},{"label":569,"target_width":570,"url":1755,"filename":1756,"mime_type":565,"width":570,"height":639,"size":1757},{"label":576,"target_width":205,"url":1759,"filename":1760,"mime_type":565,"width":1372,"height":1373,"size":1761},{"label":581,"target_width":582,"url":1763,"filename":1764,"mime_type":565,"width":582,"height":648,"size":1765},{"label":588,"target_width":589,"url":1767,"filename":1768,"mime_type":565,"width":589,"height":653,"size":1769},{"card":2066,"mobile":2067,"original":2068,"tablet":2069,"thumb":2070},{"label":561,"target_width":562,"url":1751,"filename":1752,"mime_type":565,"width":562,"height":634,"size":1753},{"label":569,"target_width":570,"url":1755,"filename":1756,"mime_type":565,"width":570,"height":639,"size":1757},{"label":576,"target_width":205,"url":1759,"filename":1760,"mime_type":565,"width":1372,"height":1373,"size":1761},{"label":581,"target_width":582,"url":1763,"filename":1764,"mime_type":565,"width":582,"height":648,"size":1765},{"label":588,"target_width":589,"url":1767,"filename":1768,"mime_type":565,"width":589,"height":653,"size":1769},"{\n    \"@context\": \"https:\u002F\u002Fschema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\",\n            \"name\": \"Brandsite\",\n            \"legalName\": \"SIA BRANDSITE\",\n            \"alternateName\": \"brandsite.lv\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fsettings\u002Fbrandsite-logo.svg\"\n            },\n            \"identifier\": {\n                \"@type\": \"PropertyValue\",\n                \"propertyID\": \"Latvian registration number\",\n                \"value\": \"LV41203071628\"\n            },\n            \"address\": {\n                \"@type\": \"PostalAddress\",\n                \"streetAddress\": \"Jura Alunāna 2-11\",\n                \"addressLocality\": \"Rīga\",\n                \"postalCode\": \"LV-1010\",\n                \"addressCountry\": \"LV\"\n            },\n            \"email\": \"brandsite@brandsite.lv\",\n            \"telephone\": \"+371 22 811 374\",\n            \"contactPoint\": {\n                \"@type\": \"ContactPoint\",\n                \"contactType\": \"customer service\",\n                \"email\": \"brandsite@brandsite.lv\",\n                \"telephone\": \"+371 22 811 374\",\n                \"availableLanguage\": [\n                    \"lv\",\n                    \"en\"\n                ]\n            },\n            \"areaServed\": [\n                {\n                    \"@type\": \"Country\",\n                    \"name\": \"Latvia\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Baltics\"\n                },\n                {\n                    \"@type\": \"Place\",\n                    \"name\": \"Europe\"\n                }\n            ],\n            \"sameAs\": [\n                \"https:\u002F\u002Fwww.instagram.com\u002Fbrandsite.lv\u002F\",\n                \"https:\u002F\u002Fwww.facebook.com\u002FsiaBrandsite\",\n                \"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fbrandsite\u002F\"\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002F\",\n            \"name\": \"Brandsite\",\n            \"alternateName\": [\n                \"brandsite.lv\",\n                \"SIA BRANDSITE\"\n            ],\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            }\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Home\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"News\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002F\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 3,\n                    \"name\": \"SEO Audits: What They Reveal and When You Need One\",\n                    \"item\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F\",\n            \"name\": \"SEO Audits: What They Reveal and When You Need One\",\n            \"description\": \"What does an SEO audit reveal? Learn how to check indexing, technical SEO, content, internal links and page speed, and decide what to fix first.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-02T15:29:09+00:00\",\n            \"dateModified\": \"2026-11-02T15:29:09+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F#article\",\n            \"headline\": \"SEO Audits: What They Reveal and When You Need One\",\n            \"name\": \"SEO Audits: What They Reveal and When You Need One\",\n            \"description\": \"What does an SEO audit reveal? Learn how to check indexing, technical SEO, content, internal links and page speed, and decide what to fix first.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fseo-audit\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fwebsite-seo-audit.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F58d50b5f-9dfd-41ff-89c8-b9d31ceddb78\u002Ftranslations\u002Fen\u002Fseo-audita-parbaudes.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F581472f9-01cc-4d3f-91a3-753a1f3bc042\u002Ftranslations\u002Fen\u002Fprioritising-seo-audit-findings.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"SEO & AI\",\n            \"articleBody\": \"An SEO audit is a structured review of a website that helps you understand what is limiting its visibility on Google: technical errors, indexing issues, poor page structure, weak or overlapping content, missing internal links, page speed or other factors. If you are new to the topic, start with a simple explanation of {what SEO is{\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F}}. A good SEO audit is not a list of errors printed out by an automated tool. Its job is to determine which issues can actually affect organic visibility and what is worth fixing first. For example, an audit tool may find dozens of technical signals, but what matters more to a business is understanding: whether Google can find the important pages; whether it can index them; whether the correct URL version is being indexed; whether the site structure helps convey the most important topics; whether the pages match what people actually search for; whether technical issues are holding the content back from reaching its potential. Brandsite's {SEO audit{\u002Fen\u002Fservices\u002Fseo-audit-optimization\u002F}} combines crawl data, Search Console, analytics and manual review to turn findings into a prioritised action plan. What does an SEO audit actually check? An SEO audit usually covers several interconnected layers. A problem in one of them can affect all the others. For example, a very good service page cannot reach its full organic visibility potential if Google cannot crawl or index the page correctly. On the other hand, a technically perfect page will not rank well on its own if its content does not answer the specific search intent. 1. Can Google find and index the important pages? The first task of an SEO audit is to check whether search engines can access the pages that should appear in search results. It is one of the core questions that {technical SEO{\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F}} deals with. The audit may check: HTTP status codes; robots.txt; noindex settings; the XML sitemap; canonical tags; 301 and other redirects; broken or 404 pages; pages with no internal links; duplicate URL versions. The fact that Google has discovered a URL does not mean the page will definitely be indexed and shown in search results. This becomes especially important after a website rebuild or platform change. If old URLs disappear without proper permanent redirects, some of the accumulated SEO signals may be lost. Google uses permanent 301 and 308 redirects as a strong signal pointing to the new target URL. 2. Does Google see the right version of the page? Sometimes the same content can exist under several URL versions. For example: URLs with parameters; filter pages; HTTP and HTTPS versions; an old and a new URL; very similar language or market pages. This is where canonical tags become important. The audit checks whether the site's technical configuration clearly indicates which URL is the preferred main version of the page. Google uses several canonical signals, including redirects, rel=\\\"canonical\\\" and sitemap data, but the final choice of canonical URL is made by Google itself. 3. Does the site structure help convey the content? SEO is not just about optimising each page in isolation. The site's overall information architecture matters too: home page → service → specific service page → related article → next topical content The audit helps spot: important pages buried too deep; pages without internal links; too many similar pages; a poorly thought-out category structure; unclear topic clusters; situations where several pages compete for the same search intent. Internal links don't just help users navigate the site. They also help search engines find content and understand the relationships between pages. 4. Are the on-page SEO elements in order? The audit also checks page-level elements: SEO title; meta description; H1; H2\u002FH3 hierarchy; URL; image ALT text; internal links; structured data, where needed; duplicate or missing metadata. Priority is what matters here. A missing meta description is not automatically the most important SEO issue just because an audit tool flagged it as an error. If, at the same time, an important service page is set to noindex or has no internal links at all, that may be a far more significant issue. Prioritisation is exactly what separates an SEO audit from an automated list of errors. 5. Does the content match search intent? An SEO audit should not look only at the technical code. It should also check whether the page has a realistic chance of competing for the search query at all. The audit may uncover: a service page that is too generic; an article that doesn't answer the main question clearly enough; several articles with very similar search intent; an important topic with no matching page on the site; old content that still gets impressions but few clicks; pages that already rank relatively well and have room for improvement. That's why a thorough audit combines technical analysis with Search Console data and real user search behaviour. 6. Are several pages competing with each other? Another issue can be the same search intent overlapping across several pages. For example, a company might have: an SEO service page; a \\\"What is SEO?\\\" article; an article about SEO audits; an article about technical SEO. They shouldn't all try to fill the same role. A practical content architecture might look like this: service intent → service page definitional intent → glossary how-to intent → practical pillar comparison intent → comparison article This separation helps define more clearly which page is meant for which search intent. This article follows the same principle: the SEO audit service page stays focused on commercial intent, while this pillar answers the questions what an audit reveals and when you need one. 7. Is multilingual SEO set up correctly? For Latvian companies, this is a particularly relevant part of the audit. If a website has LV, EN, DE or other language versions, the audit checks: the URL structure of each language; hreflang; c...\",\n            \"wordCount\": 964,\n            \"timeRequired\": \"PT14M\",\n            \"datePublished\": \"2026-11-02T15:29:09+00:00\",\n            \"dateModified\": \"2026-11-02T15:29:09+00:00\"\n        }\n    ]\n}",{"hero":2073,"sections":2077},{"text":2074,"image":2075},"\u003Cp>\u003Cstrong>An SEO audit is a structured review of a website that helps you understand what is limiting its visibility on Google: technical errors, indexing issues, poor page structure, weak or overlapping content, missing internal links, page speed or other factors.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you are new to the topic, start with a simple explanation of {what SEO is{\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F}}.\u003C\u002Fp>\u003Cp>A good SEO audit is not a list of errors printed out by an automated tool. Its job is to determine \u003Cstrong>which issues can actually affect organic visibility and what is worth fixing first\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example, an audit tool may find dozens of technical signals, but what matters more to a business is understanding:\u003C\u002Fp>\u003Cul>\u003Cli>whether Google can find the important pages;\u003C\u002Fli>\u003Cli>whether it can index them;\u003C\u002Fli>\u003Cli>whether the correct URL version is being indexed;\u003C\u002Fli>\u003Cli>whether the site structure helps convey the most important topics;\u003C\u002Fli>\u003Cli>whether the pages match what people actually search for;\u003C\u002Fli>\u003Cli>whether technical issues are holding the content back from reaching its potential.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Brandsite's {SEO audit{\u002Fen\u002Fservices\u002Fseo-audit-optimization\u002F}} combines crawl data, Search Console, analytics and manual review to turn findings into a prioritised action plan.\u003C\u002Fp>",{"type":622,"id":1743,"filename":1747,"url":2076,"mime_type":565,"width":1372,"height":1373,"size":1761},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fwebsite-seo-audit.webp",[2078,2086,2094,2097,2100,2103,2106,2109,2111],{"heading_h2":2079,"text":2080,"image":2081},"What does an SEO audit actually check?","\u003Cp>An SEO audit usually covers several interconnected layers. A problem in one of them can affect all the others.\u003C\u002Fp>\u003Cp>For example, a very good service page cannot reach its full organic visibility potential if Google cannot crawl or index the page correctly. On the other hand, a technically perfect page will not rank well on its own if its content does not answer the specific search intent.\u003C\u002Fp>\u003Ch3>1. Can Google find and index the important pages?\u003C\u002Fh3>\u003Cp>The first task of an SEO audit is to check whether search engines can access the pages that should appear in search results.\u003C\u002Fp>\u003Cp>It is one of the core questions that {technical SEO{\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F}} deals with.\u003C\u002Fp>\u003Cp>The audit may check:\u003C\u002Fp>\u003Cul>\u003Cli>HTTP status codes;\u003C\u002Fli>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>noindex settings;\u003C\u002Fli>\u003Cli>the XML sitemap;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>301 and other redirects;\u003C\u002Fli>\u003Cli>broken or 404 pages;\u003C\u002Fli>\u003Cli>pages with no internal links;\u003C\u002Fli>\u003Cli>duplicate URL versions.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The fact that Google has discovered a URL does not mean the page will definitely be indexed and shown in search results.\u003C\u002Fp>\u003Cp>This becomes especially important after a website rebuild or platform change. If old URLs disappear without proper permanent redirects, some of the accumulated SEO signals may be lost. Google uses permanent 301 and 308 redirects as a strong signal pointing to the new target URL.\u003C\u002Fp>\u003Ch3>2. Does Google see the right version of the page?\u003C\u002Fh3>\u003Cp>Sometimes the same content can exist under several URL versions.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>URLs with parameters;\u003C\u002Fli>\u003Cli>filter pages;\u003C\u002Fli>\u003Cli>HTTP and HTTPS versions;\u003C\u002Fli>\u003Cli>an old and a new URL;\u003C\u002Fli>\u003Cli>very similar language or market pages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This is where canonical tags become important.\u003C\u002Fp>\u003Cp>The audit checks whether the site's technical configuration clearly indicates \u003Cstrong>which URL is the preferred main version of the page\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Google uses several canonical signals, including redirects, rel="canonical" and sitemap data, but the final choice of canonical URL is made by Google itself.\u003C\u002Fp>\u003Ch3>3. Does the site structure help convey the content?\u003C\u002Fh3>\u003Cp>SEO is not just about optimising each page in isolation.\u003C\u002Fp>\u003Cp>The site's overall information architecture matters too:\u003C\u002Fp>\u003Cp>\u003Cstrong>home page → service → specific service page → related article → next topical content\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The audit helps spot:\u003C\u002Fp>\u003Cul>\u003Cli>important pages buried too deep;\u003C\u002Fli>\u003Cli>pages without internal links;\u003C\u002Fli>\u003Cli>too many similar pages;\u003C\u002Fli>\u003Cli>a poorly thought-out category structure;\u003C\u002Fli>\u003Cli>unclear topic clusters;\u003C\u002Fli>\u003Cli>situations where several pages compete for the same search intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Internal links don't just help users navigate the site. They also help search engines find content and understand the relationships between pages.\u003C\u002Fp>\u003Ch3>4. Are the on-page SEO elements in order?\u003C\u002Fh3>\u003Cp>The audit also checks page-level elements:\u003C\u002Fp>\u003Cul>\u003Cli>SEO title;\u003C\u002Fli>\u003Cli>meta description;\u003C\u002Fli>\u003Cli>H1;\u003C\u002Fli>\u003Cli>H2\u002FH3 hierarchy;\u003C\u002Fli>\u003Cli>URL;\u003C\u002Fli>\u003Cli>image ALT text;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>structured data, where needed;\u003C\u002Fli>\u003Cli>duplicate or missing metadata.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Priority is what matters here.\u003C\u002Fp>\u003Cp>\u003Cstrong>A missing meta description is not automatically the most important SEO issue just because an audit tool flagged it as an error.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If, at the same time, an important service page is set to noindex or has no internal links at all, that may be a far more significant issue.\u003C\u002Fp>\u003Cp>Prioritisation is exactly what separates an SEO audit from an automated list of errors.\u003C\u002Fp>\u003Ch3>5. Does the content match search intent?\u003C\u002Fh3>\u003Cp>An SEO audit should not look only at the technical code.\u003C\u002Fp>\u003Cp>It should also check \u003Cstrong>whether the page has a realistic chance of competing for the search query at all\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The audit may uncover:\u003C\u002Fp>\u003Cul>\u003Cli>a service page that is too generic;\u003C\u002Fli>\u003Cli>an article that doesn't answer the main question clearly enough;\u003C\u002Fli>\u003Cli>several articles with very similar search intent;\u003C\u002Fli>\u003Cli>an important topic with no matching page on the site;\u003C\u002Fli>\u003Cli>old content that still gets impressions but few clicks;\u003C\u002Fli>\u003Cli>pages that already rank relatively well and have room for improvement.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's why a thorough audit combines technical analysis with Search Console data and real user search behaviour.\u003C\u002Fp>\u003Ch3>6. Are several pages competing with each other?\u003C\u002Fh3>\u003Cp>Another issue can be the same search intent overlapping across several pages.\u003C\u002Fp>\u003Cp>For example, a company might have:\u003C\u002Fp>\u003Cul>\u003Cli>an SEO service page;\u003C\u002Fli>\u003Cli>a "What is SEO?" article;\u003C\u002Fli>\u003Cli>an article about SEO audits;\u003C\u002Fli>\u003Cli>an article about technical SEO.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>They shouldn't all try to fill the same role.\u003C\u002Fp>\u003Cp>A practical content architecture might look like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>service intent → service page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>definitional intent → glossary\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>how-to intent → practical pillar\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>comparison intent → comparison article\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This separation helps define more clearly which page is meant for which search intent.\u003C\u002Fp>\u003Cp>This article follows the same principle: the SEO audit service page stays focused on commercial intent, while this pillar answers the questions \u003Cstrong>what an audit reveals and when you need one\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>7. Is multilingual SEO set up correctly?\u003C\u002Fh3>\u003Cp>For Latvian companies, this is a particularly relevant part of the audit.\u003C\u002Fp>\u003Cp>If a website has LV, EN, DE or other language versions, the audit checks:\u003C\u002Fp>\u003Cul>\u003Cli>the URL structure of each language;\u003C\u002Fli>\u003Cli>hreflang;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>how the language versions link to each other;\u003C\u002Fli>\u003Cli>whether the content is localised;\u003C\u002Fli>\u003Cli>whether any language version is accidentally blocked;\u003C\u002Fli>\u003Cli>whether the right page version is served to the right market.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In a multilingual structure, it's not just about translation. What matters is the whole technical logic that helps search engines understand how pages relate to each other.\u003C\u002Fp>\u003Ch3>8. Is the website fast and stable enough?\u003C\u002Fh3>\u003Cp>An SEO audit may also cover Core Web Vitals and other performance metrics.\u003C\u002Fp>\u003Cp>The main Core Web Vitals are:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>LCP\u003C\u002Fstrong> - how fast the main content loads;\u003C\u002Fli>\u003Cli>\u003Cstrong>INP\u003C\u002Fstrong> - responsiveness to user interactions;\u003C\u002Fli>\u003Cli>\u003Cstrong>CLS\u003C\u002Fstrong> - visual stability.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Good thresholds are currently considered to be LCP up to 2.5 seconds, INP up to 200 ms and CLS up to 0.1, measured at the 75th percentile.\u003C\u002Fp>\u003Cp>But an SEO audit is not an attempt to get a PageSpeed score of 100 at any cost.\u003C\u002Fp>\u003Cp>What matters more is understanding \u003Cstrong>whether a performance issue is significant enough to affect user experience and be a priority development task\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>9. Does JavaScript affect access to key content?\u003C\u002Fh3>\u003Cp>Modern websites increasingly rely on JavaScript.\u003C\u002Fp>\u003Cp>Google describes how it processes JavaScript pages in three main stages:\u003C\u002Fp>\u003Cp>\u003Cstrong>crawling → rendering → indexing\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>This means that on some sites the initial HTML does not yet contain all the actual content, and Google only gets it after JavaScript runs during rendering.\u003C\u002Fp>\u003Cp>Googlebot can execute JavaScript, but you shouldn't automatically assume that all search and AI crawlers process JavaScript content the same way Googlebot does.\u003C\u002Fp>\u003Cp>Even Google's documentation notes that not all bots can run JavaScript, so server-side rendering or pre-rendering can still be a useful approach in certain projects.\u003C\u002Fp>\u003Cp>That's why an audit should check whether the most important content and links are available even without full client-side JavaScript execution.\u003C\u002Fp>",{"type":622,"id":2082,"filename":2083,"url":2084,"mime_type":565,"width":1372,"height":1373,"size":2085},"58d50b5f-9dfd-41ff-89c8-b9d31ceddb78","seo-audita-parbaudes.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F58d50b5f-9dfd-41ff-89c8-b9d31ceddb78\u002Ftranslations\u002Fen\u002Fseo-audita-parbaudes.webp",86448,{"heading_h2":2087,"text":2088,"image":2089},"A real example: what Brandsite's own SEO audit revealed","\u003Cp>On 25 October 2026, we ran an SEO audit of Brandsite's own website using Ahrefs Site Audit and additional manual analysis.\u003C\u002Fp>\u003Cp>This example matters because \u003Cstrong>an SEO audit isn't only for websites where "everything is bad"\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Even a site that is actively worked on for SEO, with new content and an evolving structure, develops new technical and content opportunities over time.\u003C\u002Fp>\u003Cp>One of the areas the audit prompted us to investigate in depth was content accessibility and the role of JavaScript from the perspective of different crawlers.\u003C\u002Fp>\u003Cp>That raised the next question:\u003C\u002Fp>\u003Cp>\u003Cstrong>is the key content a person sees in the browser just as clearly available to the systems that crawl the page?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>So rather than mechanically fixing every Ahrefs finding one by one, we separately checked how Brandsite's content is delivered in the initial HTML, how it becomes available after rendering, and where the technical implementation could affect content discovery.\u003C\u002Fp>\u003Cp>That, in turn, became a separate line of technical research and content.\u003C\u002Fp>\u003Cp>This is exactly how an audit should work:\u003C\u002Fp>\u003Cp>\u003Cstrong>the tool and data reveal a signal → we assess the potential impact → we set a priority → we test the solution\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>not:\u003C\u002Fp>\u003Cp>\u003Cstrong>the tool found lots of errors → we fix them all one by one\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We don't quote a specific Ahrefs Health Score or number of errors here, because the value of an audit isn't in the tool's number. What matters more is the conclusion and how it shapes the work that follows.\u003C\u002Fp>",{"type":622,"id":2090,"filename":2091,"url":2092,"mime_type":565,"width":1372,"height":1373,"size":2093},"581472f9-01cc-4d3f-91a3-753a1f3bc042","prioritising-seo-audit-findings.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F581472f9-01cc-4d3f-91a3-753a1f3bc042\u002Ftranslations\u002Fen\u002Fprioritising-seo-audit-findings.webp",65286,{"heading_h2":2095,"text":2096,"image":205},"An SEO audit is not the same as an Ahrefs report","\u003Cp>Ahrefs Site Audit currently checks more than \u003Cstrong>170 technical and on-page SEO signals\u003C\u002Fstrong>, including indexability, redirects, internal links, metadata, JavaScript, Core Web Vitals, sitemaps, structured data and more.\u003C\u002Fp>\u003Cp>That's a very useful foundation.\u003C\u002Fp>\u003Cp>But the tool doesn't know the full business context.\u003C\u002Fp>\u003Cp>It doesn't know:\u003C\u002Fp>\u003Cul>\u003Cli>which service page brings the company its most valuable enquiries;\u003C\u002Fli>\u003Cli>which market the company wants to grow next;\u003C\u002Fli>\u003Cli>which page is about to be rebuilt;\u003C\u002Fli>\u003Cli>whether a particular URL structure is a deliberate business decision;\u003C\u002Fli>\u003Cli>how complex a particular fix is;\u003C\u002Fli>\u003Cli>whether a technically correct solution is economically justified.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's why the outcome of a professional audit shouldn't be just a long export of errors.\u003C\u002Fp>\u003Cp>It should help answer the question:\u003C\u002Fp>\u003Cp>\u003Cstrong>What do we do first, why, and what problem does it solve?\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":2098,"text":2099,"image":205},"How to prioritise SEO audit findings","\u003Cp>Audit issues can be grouped by two main criteria:\u003C\u002Fp>\u003Cp>\u003Cstrong>potential impact\u003C\u002Fstrong> and \u003Cstrong>implementation complexity\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>\u003C\u002Fth>\u003Cth>Lower implementation complexity\u003C\u002Fth>\u003Cth>Higher implementation complexity\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>High potential impact\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Do first\u003C\u002Ftd>\u003Ctd>Plan as a priority project\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Lower potential impact\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Fix when there is capacity\u003C\u002Ftd>\u003Ctd>Often postpone\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>High impact \u002F relatively simple fix\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>an important page is accidentally set to noindex;\u003C\u002Fli>\u003Cli>a key internal link points to a 404;\u003C\u002Fli>\u003Cli>a priority page has almost no internal links.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>High impact \u002F more complex fix\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>incorrect multilingual architecture;\u003C\u002Fli>\u003Cli>a URL structure migration is needed;\u003C\u002Fli>\u003Cli>key content depends heavily on client-side JavaScript;\u003C\u002Fli>\u003Cli>several important pages overlap in search intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Lower priority\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>a missing meta description on a minor page;\u003C\u002Fli>\u003Cli>a technical notice that, in the given situation, does not significantly affect indexing or users.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This kind of prioritisation helps avoid spending development time on something just because it's highlighted in red in the audit tool.\u003C\u002Fp>",{"heading_h2":2101,"text":2102,"image":205},"When do you need an SEO audit?","\u003Ch3>If organic traffic or rankings are dropping\u003C\u002Fh3>\u003Cp>If the drop is sudden, you shouldn't automatically assume the problem is a Google algorithm change.\u003C\u002Fp>\u003Cp>First check:\u003C\u002Fp>\u003Cul>\u003Cli>which pages lost clicks;\u003C\u002Fli>\u003Cli>which queries dropped;\u003C\u002Fli>\u003Cli>whether the drop coincides with technical changes;\u003C\u002Fli>\u003Cli>whether the pages are still being indexed;\u003C\u002Fli>\u003Cli>whether search intent or competition has changed.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Before a website rebuild or platform change\u003C\u002Fh3>\u003Cp>This is one of the most important times for an audit.\u003C\u002Fp>\u003Cp>Before replacing the old site, you need to know:\u003C\u002Fp>\u003Cul>\u003Cli>which URLs get organic traffic;\u003C\u002Fli>\u003Cli>which URLs have accumulated external or internal signals;\u003C\u002Fli>\u003Cli>which pages need to be kept;\u003C\u002Fli>\u003Cli>where 301 redirects are needed;\u003C\u002Fli>\u003Cli>what must not be lost in the new structure.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It's much safer to identify this \u003Cstrong>before\u003C\u002Fstrong> the migration than to discover problems after the new website goes live.\u003C\u002Fp>\u003Ch3>After a website migration or major structural change\u003C\u002Fh3>\u003Cp>An audit is valuable after launch too.\u003C\u002Fp>\u003Cp>It checks whether the planned structure actually works:\u003C\u002Fp>\u003Cul>\u003Cli>redirects;\u003C\u002Fli>\u003Cli>sitemap;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>robots;\u003C\u002Fli>\u003Cli>language versions;\u003C\u002Fli>\u003Cli>internal links.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>If SEO has stalled for a long time\u003C\u002Fh3>\u003Cp>If content is being published but rankings and organic traffic barely change, an audit helps determine whether the limitation lies in:\u003C\u002Fp>\u003Cul>\u003Cli>the technical foundation;\u003C\u002Fli>\u003Cli>content;\u003C\u002Fli>\u003Cli>structure;\u003C\u002Fli>\u003Cli>competition;\u003C\u002Fli>\u003Cli>authority;\u003C\u002Fli>\u003Cli>the wrong choice of keywords or search intent.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Before a larger SEO or content investment\u003C\u002Fh3>\u003Cp>There's little point spending months creating new articles if an important part of the website can't be indexed properly or the whole content architecture is disorganised.\u003C\u002Fp>\u003Cp>An audit helps make sure new content is built on a technically and structurally solid foundation.\u003C\u002Fp>",{"heading_h2":2104,"text":2105,"image":205},"What does a company get after an SEO audit?","\u003Cp>A good audit result is not just the number of errors found.\u003C\u002Fp>\u003Cp>In practice, a company should receive:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>an explanation of the problem\u003C\u002Fstrong> - what is wrong;\u003C\u002Fli>\u003Cli>\u003Cstrong>the impact\u003C\u002Fstrong> - why it matters;\u003C\u002Fli>\u003Cli>\u003Cstrong>the priority\u003C\u002Fstrong> - what to do first;\u003C\u002Fli>\u003Cli>\u003Cstrong>the solution\u003C\u002Fstrong> - how to fix the problem;\u003C\u002Fli>\u003Cli>\u003Cstrong>ownership\u003C\u002Fstrong> - whether it is an SEO, content or development task.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>For example:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Issue\u003C\u002Fth>\u003Cth>Impact\u003C\u002Fth>\u003Cth>Priority\u003C\u002Fth>\u003Cth>Action\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>An important page is not indexable\u003C\u002Ftd>\u003Ctd>The page cannot get organic traffic\u003C\u002Ftd>\u003Ctd>High\u003C\u002Ftd>\u003Ctd>Check noindex, robots and canonical\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Several pages overlap on the same intent\u003C\u002Ftd>\u003Ctd>The main URL is unclear\u003C\u002Ftd>\u003Ctd>Medium \u002F high\u003C\u002Ftd>\u003Ctd>Review intent and consolidate content\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Missing internal links to a new pillar page\u003C\u002Ftd>\u003Ctd>The page is weakly connected to its cluster\u003C\u002Ftd>\u003Ctd>Medium\u003C\u002Ftd>\u003Ctd>Add contextual internal links\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Missing meta description\u003C\u002Ftd>\u003Ctd>May affect the search result snippet\u003C\u002Ftd>\u003Ctd>Lower\u003C\u002Ftd>\u003Ctd>Add for priority pages\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"heading_h2":2107,"text":2108,"image":205},"How does a Brandsite SEO audit work?","\u003Cp>The Brandsite audit process has five stages.\u003C\u002Fp>\u003Ch3>1. We define the goal\u003C\u002Fh3>\u003Cp>We establish whether we need to address a traffic drop, indexing, a migration, an international SEO structure or another specific problem.\u003C\u002Fp>\u003Ch3>2. We collect data\u003C\u002Fh3>\u003Cp>We analyse Search Console, analytics, crawl data, PageSpeed, indexing and current rankings.\u003C\u002Fp>\u003Ch3>3. We audit\u003C\u002Fh3>\u003Cp>We check technical SEO, structure, internal links, metadata, content, hreflang and other elements relevant to the project.\u003C\u002Fp>\u003Ch3>4. We prioritise\u003C\u002Fh3>\u003Cp>We group the findings by potential impact and implementation complexity.\u003C\u002Fp>\u003Ch3>5. We prepare an action plan\u003C\u002Fh3>\u003Cp>We turn the results into specific tasks that can be implemented by Brandsite or the client's development and content team.\u003C\u002Fp>",{"heading_h2":1444,"text":2110,"image":205},"\u003Ch3>How much does an SEO audit cost?\u003C\u002Fh3>\u003Cp>The price of an SEO audit depends on the size of the website, the number of languages and markets, the technical architecture and the depth of analysis required.\u003C\u002Fp>\u003Cp>Before setting a price, the scope of the audit needs to be defined: whether only a technical audit is needed, or also content, keyword, competitor, multilingual SEO or migration analysis.\u003C\u002Fp>\u003Cp>An audit of a small company website and an audit of an e-commerce system with several thousand URLs are projects of very different scope.\u003C\u002Fp>\u003Ch3>How often should you do an SEO audit?\u003C\u002Fh3>\u003Cp>There is no single universal interval.\u003C\u002Fp>\u003Cp>For an active website where content, structure or the technical environment changes regularly, \u003Cstrong>partial SEO checks can be useful every few months\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>A full audit is more often justified after major changes or when Search Console, analytics or ranking data point to a possible problem.\u003C\u002Fp>\u003Ch3>Will an SEO audit improve Google rankings straight away?\u003C\u002Fh3>\u003Cp>No. An audit doesn't change rankings by itself.\u003C\u002Fp>\u003Cp>It shows \u003Cstrong>what is worth fixing\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Results come after the priority technical, structural or content improvements have been implemented and the search engine has recrawled and re-evaluated them.\u003C\u002Fp>\u003Ch3>Does an SEO audit also cover keywords and competitors?\u003C\u002Fh3>\u003Cp>That depends on the scope of the audit.\u003C\u002Fp>\u003Cp>A basic audit can focus on the website's technical and structural condition. If the goal is a content and organic growth strategy, in-depth keyword, competitor and content-gap analysis can be added to the audit.\u003C\u002Fp>\u003Cp>You can read more about how this works in our explanation of {keyword research{\u002Fen\u002Fblog\u002Fwhat-is-keyword-research\u002F}}.\u003C\u002Fp>\u003Ch3>Do you need an SEO audit before a website rebuild?\u003C\u002Fh3>\u003Cp>Yes, especially if the existing site already has organic traffic or valuable rankings.\u003C\u002Fp>\u003Cp>An audit helps you understand which URLs to keep, which need 301 redirects and how to avoid losing accumulated SEO signals on the new site.\u003C\u002Fp>",{"heading_h2":2112,"text":2113,"image":205},"What does an SEO audit give a business?","\u003Cp>\u003Cstrong>The value of an SEO audit is not in the number of errors. Its value lies in understanding what is really limiting organic visibility and what to fix first.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Sometimes the problem will be technical: indexing, redirects or JavaScript. Other times it will be in the content structure, the search intent, or in several pages trying to play the same role.\u003C\u002Fp>\u003Cp>A good audit connects these signals with business priorities and turns them into a concrete work plan.\u003C\u002Fp>",{"card_image":205,"hero_image":2115},{"id":1743,"type":155,"locale":22,"fallback":2116,"image":2117,"derivatives":2124},{"used":25,"locale":205},{"url":1746,"filename":1747,"alt":1748,"title":1748,"caption":1748,"width":1372,"height":1373,"derivatives":2118},{"card":2119,"mobile":2120,"original":2121,"tablet":2122,"thumb":2123},{"label":561,"target_width":562,"url":1751,"filename":1752,"mime_type":565,"width":562,"height":634,"size":1753},{"label":569,"target_width":570,"url":1755,"filename":1756,"mime_type":565,"width":570,"height":639,"size":1757},{"label":576,"target_width":205,"url":1759,"filename":1760,"mime_type":565,"width":1372,"height":1373,"size":1761},{"label":581,"target_width":582,"url":1763,"filename":1764,"mime_type":565,"width":582,"height":648,"size":1765},{"label":588,"target_width":589,"url":1767,"filename":1768,"mime_type":565,"width":589,"height":653,"size":1769},{"card":2125,"mobile":2126,"original":2127,"tablet":2128,"thumb":2129},{"label":561,"target_width":562,"url":1751,"filename":1752,"mime_type":565,"width":562,"height":634,"size":1753},{"label":569,"target_width":570,"url":1755,"filename":1756,"mime_type":565,"width":570,"height":639,"size":1757},{"label":576,"target_width":205,"url":1759,"filename":1760,"mime_type":565,"width":1372,"height":1373,"size":1761},{"label":581,"target_width":582,"url":1763,"filename":1764,"mime_type":565,"width":582,"height":648,"size":1765},{"label":588,"target_width":589,"url":1767,"filename":1768,"mime_type":565,"width":589,"height":653,"size":1769},1793891398661]