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If you are new to the topic, start with a simple explanation of {what SEO is{\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F}}. A good SEO audit is not a list of errors printed out by an automated tool. Its job is to determine which issues can actually affect organic visibility and what is worth fixing first. For example, an audit tool may find dozens of technical signals, but what matters more to a business is understanding: whether Google can find the important pages; whether it can index them; whether the correct URL version is being indexed; whether the site structure helps convey the most important topics; whether the pages match what people actually search for; whether technical issues are holding the content back from reaching its potential. Brandsite's {SEO audit{\u002Fen\u002Fservices\u002Fseo-audit-optimization\u002F}} combines crawl data, Search Console, analytics and manual review to turn findings into a prioritised action plan. What does an SEO audit actually check? An SEO audit usually covers several interconnected layers. A problem in one of them can affect all the others. For example, a very good service page cannot reach its full organic visibility potential if Google cannot crawl or index the page correctly. On the other hand, a technically perfect page will not rank well on its own if its content does not answer the specific search intent. 1. Can Google find and index the important pages? The first task of an SEO audit is to check whether search engines can access the pages that should appear in search results. It is one of the core questions that {technical SEO{\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F}} deals with. The audit may check: HTTP status codes; robots.txt; noindex settings; the XML sitemap; canonical tags; 301 and other redirects; broken or 404 pages; pages with no internal links; duplicate URL versions. The fact that Google has discovered a URL does not mean the page will definitely be indexed and shown in search results. This becomes especially important after a website rebuild or platform change. If old URLs disappear without proper permanent redirects, some of the accumulated SEO signals may be lost. Google uses permanent 301 and 308 redirects as a strong signal pointing to the new target URL. 2. Does Google see the right version of the page? Sometimes the same content can exist under several URL versions. For example: URLs with parameters; filter pages; HTTP and HTTPS versions; an old and a new URL; very similar language or market pages. This is where canonical tags become important. The audit checks whether the site's technical configuration clearly indicates which URL is the preferred main version of the page. Google uses several canonical signals, including redirects, rel=\\\"canonical\\\" and sitemap data, but the final choice of canonical URL is made by Google itself. 3. Does the site structure help convey the content? SEO is not just about optimising each page in isolation. The site's overall information architecture matters too: home page → service → specific service page → related article → next topical content The audit helps spot: important pages buried too deep; pages without internal links; too many similar pages; a poorly thought-out category structure; unclear topic clusters; situations where several pages compete for the same search intent. Internal links don't just help users navigate the site. They also help search engines find content and understand the relationships between pages. 4. Are the on-page SEO elements in order? The audit also checks page-level elements: SEO title; meta description; H1; H2\u002FH3 hierarchy; URL; image ALT text; internal links; structured data, where needed; duplicate or missing metadata. Priority is what matters here. A missing meta description is not automatically the most important SEO issue just because an audit tool flagged it as an error. If, at the same time, an important service page is set to noindex or has no internal links at all, that may be a far more significant issue. Prioritisation is exactly what separates an SEO audit from an automated list of errors. 5. Does the content match search intent? An SEO audit should not look only at the technical code. It should also check whether the page has a realistic chance of competing for the search query at all. The audit may uncover: a service page that is too generic; an article that doesn't answer the main question clearly enough; several articles with very similar search intent; an important topic with no matching page on the site; old content that still gets impressions but few clicks; pages that already rank relatively well and have room for improvement. That's why a thorough audit combines technical analysis with Search Console data and real user search behaviour. 6. Are several pages competing with each other? Another issue can be the same search intent overlapping across several pages. For example, a company might have: an SEO service page; a \\\"What is SEO?\\\" article; an article about SEO audits; an article about technical SEO. They shouldn't all try to fill the same role. A practical content architecture might look like this: service intent → service page definitional intent → glossary how-to intent → practical pillar comparison intent → comparison article This separation helps define more clearly which page is meant for which search intent. This article follows the same principle: the SEO audit service page stays focused on commercial intent, while this pillar answers the questions what an audit reveals and when you need one. 7. Is multilingual SEO set up correctly? For Latvian companies, this is a particularly relevant part of the audit. If a website has LV, EN, DE or other language versions, the audit checks: the URL structure of each language; hreflang; c...\",\n            \"wordCount\": 964,\n            \"timeRequired\": \"PT14M\",\n            \"datePublished\": \"2026-11-02T15:29:09+00:00\",\n            \"dateModified\": \"2026-11-02T15:29:09+00:00\"\n        }\n    ]\n}",{"hero":1395,"sections":1399},{"text":1396,"image":1397},"\u003Cp>\u003Cstrong>An SEO audit is a structured review of a website that helps you understand what is limiting its visibility on Google: technical errors, indexing issues, poor page structure, weak or overlapping content, missing internal links, page speed or other factors.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If you are new to the topic, start with a simple explanation of {what SEO is{\u002Fen\u002Fblog\u002Fwhat-is-seo\u002F}}.\u003C\u002Fp>\u003Cp>A good SEO audit is not a list of errors printed out by an automated tool. Its job is to determine \u003Cstrong>which issues can actually affect organic visibility and what is worth fixing first\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example, an audit tool may find dozens of technical signals, but what matters more to a business is understanding:\u003C\u002Fp>\u003Cul>\u003Cli>whether Google can find the important pages;\u003C\u002Fli>\u003Cli>whether it can index them;\u003C\u002Fli>\u003Cli>whether the correct URL version is being indexed;\u003C\u002Fli>\u003Cli>whether the site structure helps convey the most important topics;\u003C\u002Fli>\u003Cli>whether the pages match what people actually search for;\u003C\u002Fli>\u003Cli>whether technical issues are holding the content back from reaching its potential.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Brandsite's {SEO audit{\u002Fen\u002Fservices\u002Fseo-audit-optimization\u002F}} combines crawl data, Search Console, analytics and manual review to turn findings into a prioritised action plan.\u003C\u002Fp>",{"type":615,"id":1358,"filename":1362,"url":1398,"mime_type":558,"width":1364,"height":1365,"size":1378},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Ffaf7e28d-b162-431a-aeb6-b8d04c641421\u002Ftranslations\u002Fen\u002Fwebsite-seo-audit.webp",[1400,1408,1416,1419,1422,1425,1428,1431,1434],{"heading_h2":1401,"text":1402,"image":1403},"What does an SEO audit actually check?","\u003Cp>An SEO audit usually covers several interconnected layers. A problem in one of them can affect all the others.\u003C\u002Fp>\u003Cp>For example, a very good service page cannot reach its full organic visibility potential if Google cannot crawl or index the page correctly. On the other hand, a technically perfect page will not rank well on its own if its content does not answer the specific search intent.\u003C\u002Fp>\u003Ch3>1. Can Google find and index the important pages?\u003C\u002Fh3>\u003Cp>The first task of an SEO audit is to check whether search engines can access the pages that should appear in search results.\u003C\u002Fp>\u003Cp>It is one of the core questions that {technical SEO{\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F}} deals with.\u003C\u002Fp>\u003Cp>The audit may check:\u003C\u002Fp>\u003Cul>\u003Cli>HTTP status codes;\u003C\u002Fli>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>noindex settings;\u003C\u002Fli>\u003Cli>the XML sitemap;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>301 and other redirects;\u003C\u002Fli>\u003Cli>broken or 404 pages;\u003C\u002Fli>\u003Cli>pages with no internal links;\u003C\u002Fli>\u003Cli>duplicate URL versions.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>The fact that Google has discovered a URL does not mean the page will definitely be indexed and shown in search results.\u003C\u002Fp>\u003Cp>This becomes especially important after a website rebuild or platform change. If old URLs disappear without proper permanent redirects, some of the accumulated SEO signals may be lost. Google uses permanent 301 and 308 redirects as a strong signal pointing to the new target URL.\u003C\u002Fp>\u003Ch3>2. Does Google see the right version of the page?\u003C\u002Fh3>\u003Cp>Sometimes the same content can exist under several URL versions.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cul>\u003Cli>URLs with parameters;\u003C\u002Fli>\u003Cli>filter pages;\u003C\u002Fli>\u003Cli>HTTP and HTTPS versions;\u003C\u002Fli>\u003Cli>an old and a new URL;\u003C\u002Fli>\u003Cli>very similar language or market pages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This is where canonical tags become important.\u003C\u002Fp>\u003Cp>The audit checks whether the site's technical configuration clearly indicates \u003Cstrong>which URL is the preferred main version of the page\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Google uses several canonical signals, including redirects, rel="canonical" and sitemap data, but the final choice of canonical URL is made by Google itself.\u003C\u002Fp>\u003Ch3>3. Does the site structure help convey the content?\u003C\u002Fh3>\u003Cp>SEO is not just about optimising each page in isolation.\u003C\u002Fp>\u003Cp>The site's overall information architecture matters too:\u003C\u002Fp>\u003Cp>\u003Cstrong>home page → service → specific service page → related article → next topical content\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The audit helps spot:\u003C\u002Fp>\u003Cul>\u003Cli>important pages buried too deep;\u003C\u002Fli>\u003Cli>pages without internal links;\u003C\u002Fli>\u003Cli>too many similar pages;\u003C\u002Fli>\u003Cli>a poorly thought-out category structure;\u003C\u002Fli>\u003Cli>unclear topic clusters;\u003C\u002Fli>\u003Cli>situations where several pages compete for the same search intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Internal links don't just help users navigate the site. They also help search engines find content and understand the relationships between pages.\u003C\u002Fp>\u003Ch3>4. Are the on-page SEO elements in order?\u003C\u002Fh3>\u003Cp>The audit also checks page-level elements:\u003C\u002Fp>\u003Cul>\u003Cli>SEO title;\u003C\u002Fli>\u003Cli>meta description;\u003C\u002Fli>\u003Cli>H1;\u003C\u002Fli>\u003Cli>H2\u002FH3 hierarchy;\u003C\u002Fli>\u003Cli>URL;\u003C\u002Fli>\u003Cli>image ALT text;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>structured data, where needed;\u003C\u002Fli>\u003Cli>duplicate or missing metadata.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Priority is what matters here.\u003C\u002Fp>\u003Cp>\u003Cstrong>A missing meta description is not automatically the most important SEO issue just because an audit tool flagged it as an error.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If, at the same time, an important service page is set to noindex or has no internal links at all, that may be a far more significant issue.\u003C\u002Fp>\u003Cp>Prioritisation is exactly what separates an SEO audit from an automated list of errors.\u003C\u002Fp>\u003Ch3>5. Does the content match search intent?\u003C\u002Fh3>\u003Cp>An SEO audit should not look only at the technical code.\u003C\u002Fp>\u003Cp>It should also check \u003Cstrong>whether the page has a realistic chance of competing for the search query at all\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>The audit may uncover:\u003C\u002Fp>\u003Cul>\u003Cli>a service page that is too generic;\u003C\u002Fli>\u003Cli>an article that doesn't answer the main question clearly enough;\u003C\u002Fli>\u003Cli>several articles with very similar search intent;\u003C\u002Fli>\u003Cli>an important topic with no matching page on the site;\u003C\u002Fli>\u003Cli>old content that still gets impressions but few clicks;\u003C\u002Fli>\u003Cli>pages that already rank relatively well and have room for improvement.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's why a thorough audit combines technical analysis with Search Console data and real user search behaviour.\u003C\u002Fp>\u003Ch3>6. Are several pages competing with each other?\u003C\u002Fh3>\u003Cp>Another issue can be the same search intent overlapping across several pages.\u003C\u002Fp>\u003Cp>For example, a company might have:\u003C\u002Fp>\u003Cul>\u003Cli>an SEO service page;\u003C\u002Fli>\u003Cli>a "What is SEO?" article;\u003C\u002Fli>\u003Cli>an article about SEO audits;\u003C\u002Fli>\u003Cli>an article about technical SEO.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>They shouldn't all try to fill the same role.\u003C\u002Fp>\u003Cp>A practical content architecture might look like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>service intent → service page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>definitional intent → glossary\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>how-to intent → practical pillar\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>comparison intent → comparison article\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>This separation helps define more clearly which page is meant for which search intent.\u003C\u002Fp>\u003Cp>This article follows the same principle: the SEO audit service page stays focused on commercial intent, while this pillar answers the questions \u003Cstrong>what an audit reveals and when you need one\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>7. Is multilingual SEO set up correctly?\u003C\u002Fh3>\u003Cp>For Latvian companies, this is a particularly relevant part of the audit.\u003C\u002Fp>\u003Cp>If a website has LV, EN, DE or other language versions, the audit checks:\u003C\u002Fp>\u003Cul>\u003Cli>the URL structure of each language;\u003C\u002Fli>\u003Cli>hreflang;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>how the language versions link to each other;\u003C\u002Fli>\u003Cli>whether the content is localised;\u003C\u002Fli>\u003Cli>whether any language version is accidentally blocked;\u003C\u002Fli>\u003Cli>whether the right page version is served to the right market.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In a multilingual structure, it's not just about translation. What matters is the whole technical logic that helps search engines understand how pages relate to each other.\u003C\u002Fp>\u003Ch3>8. Is the website fast and stable enough?\u003C\u002Fh3>\u003Cp>An SEO audit may also cover Core Web Vitals and other performance metrics.\u003C\u002Fp>\u003Cp>The main Core Web Vitals are:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>LCP\u003C\u002Fstrong> - how fast the main content loads;\u003C\u002Fli>\u003Cli>\u003Cstrong>INP\u003C\u002Fstrong> - responsiveness to user interactions;\u003C\u002Fli>\u003Cli>\u003Cstrong>CLS\u003C\u002Fstrong> - visual stability.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Good thresholds are currently considered to be LCP up to 2.5 seconds, INP up to 200 ms and CLS up to 0.1, measured at the 75th percentile.\u003C\u002Fp>\u003Cp>But an SEO audit is not an attempt to get a PageSpeed score of 100 at any cost.\u003C\u002Fp>\u003Cp>What matters more is understanding \u003Cstrong>whether a performance issue is significant enough to affect user experience and be a priority development task\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>9. Does JavaScript affect access to key content?\u003C\u002Fh3>\u003Cp>Modern websites increasingly rely on JavaScript.\u003C\u002Fp>\u003Cp>Google describes how it processes JavaScript pages in three main stages:\u003C\u002Fp>\u003Cp>\u003Cstrong>crawling → rendering → indexing\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>This means that on some sites the initial HTML does not yet contain all the actual content, and Google only gets it after JavaScript runs during rendering.\u003C\u002Fp>\u003Cp>Googlebot can execute JavaScript, but you shouldn't automatically assume that all search and AI crawlers process JavaScript content the same way Googlebot does.\u003C\u002Fp>\u003Cp>Even Google's documentation notes that not all bots can run JavaScript, so server-side rendering or pre-rendering can still be a useful approach in certain projects.\u003C\u002Fp>\u003Cp>That's why an audit should check whether the most important content and links are available even without full client-side JavaScript execution.\u003C\u002Fp>",{"type":615,"id":1404,"filename":1405,"url":1406,"mime_type":558,"width":1364,"height":1365,"size":1407},"58d50b5f-9dfd-41ff-89c8-b9d31ceddb78","seo-audita-parbaudes.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F58d50b5f-9dfd-41ff-89c8-b9d31ceddb78\u002Ftranslations\u002Fen\u002Fseo-audita-parbaudes.webp",86448,{"heading_h2":1409,"text":1410,"image":1411},"A real example: what Brandsite's own SEO audit revealed","\u003Cp>On 25 October 2026, we ran an SEO audit of Brandsite's own website using Ahrefs Site Audit and additional manual analysis.\u003C\u002Fp>\u003Cp>This example matters because \u003Cstrong>an SEO audit isn't only for websites where "everything is bad"\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Even a site that is actively worked on for SEO, with new content and an evolving structure, develops new technical and content opportunities over time.\u003C\u002Fp>\u003Cp>One of the areas the audit prompted us to investigate in depth was content accessibility and the role of JavaScript from the perspective of different crawlers.\u003C\u002Fp>\u003Cp>That raised the next question:\u003C\u002Fp>\u003Cp>\u003Cstrong>is the key content a person sees in the browser just as clearly available to the systems that crawl the page?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>So rather than mechanically fixing every Ahrefs finding one by one, we separately checked how Brandsite's content is delivered in the initial HTML, how it becomes available after rendering, and where the technical implementation could affect content discovery.\u003C\u002Fp>\u003Cp>That, in turn, became a separate line of technical research and content.\u003C\u002Fp>\u003Cp>This is exactly how an audit should work:\u003C\u002Fp>\u003Cp>\u003Cstrong>the tool and data reveal a signal → we assess the potential impact → we set a priority → we test the solution\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>not:\u003C\u002Fp>\u003Cp>\u003Cstrong>the tool found lots of errors → we fix them all one by one\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>We don't quote a specific Ahrefs Health Score or number of errors here, because the value of an audit isn't in the tool's number. What matters more is the conclusion and how it shapes the work that follows.\u003C\u002Fp>",{"type":615,"id":1412,"filename":1413,"url":1414,"mime_type":558,"width":1364,"height":1365,"size":1415},"581472f9-01cc-4d3f-91a3-753a1f3bc042","prioritising-seo-audit-findings.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F581472f9-01cc-4d3f-91a3-753a1f3bc042\u002Ftranslations\u002Fen\u002Fprioritising-seo-audit-findings.webp",65286,{"heading_h2":1417,"text":1418,"image":199},"An SEO audit is not the same as an Ahrefs report","\u003Cp>Ahrefs Site Audit currently checks more than \u003Cstrong>170 technical and on-page SEO signals\u003C\u002Fstrong>, including indexability, redirects, internal links, metadata, JavaScript, Core Web Vitals, sitemaps, structured data and more.\u003C\u002Fp>\u003Cp>That's a very useful foundation.\u003C\u002Fp>\u003Cp>But the tool doesn't know the full business context.\u003C\u002Fp>\u003Cp>It doesn't know:\u003C\u002Fp>\u003Cul>\u003Cli>which service page brings the company its most valuable enquiries;\u003C\u002Fli>\u003Cli>which market the company wants to grow next;\u003C\u002Fli>\u003Cli>which page is about to be rebuilt;\u003C\u002Fli>\u003Cli>whether a particular URL structure is a deliberate business decision;\u003C\u002Fli>\u003Cli>how complex a particular fix is;\u003C\u002Fli>\u003Cli>whether a technically correct solution is economically justified.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>That's why the outcome of a professional audit shouldn't be just a long export of errors.\u003C\u002Fp>\u003Cp>It should help answer the question:\u003C\u002Fp>\u003Cp>\u003Cstrong>What do we do first, why, and what problem does it solve?\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1420,"text":1421,"image":199},"How to prioritise SEO audit findings","\u003Cp>Audit issues can be grouped by two main criteria:\u003C\u002Fp>\u003Cp>\u003Cstrong>potential impact\u003C\u002Fstrong> and \u003Cstrong>implementation complexity\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>\u003C\u002Fth>\u003Cth>Lower implementation complexity\u003C\u002Fth>\u003Cth>Higher implementation complexity\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>High potential impact\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Do first\u003C\u002Ftd>\u003Ctd>Plan as a priority project\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Lower potential impact\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Fix when there is capacity\u003C\u002Ftd>\u003Ctd>Often postpone\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>High impact \u002F relatively simple fix\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>an important page is accidentally set to noindex;\u003C\u002Fli>\u003Cli>a key internal link points to a 404;\u003C\u002Fli>\u003Cli>a priority page has almost no internal links.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>High impact \u002F more complex fix\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>incorrect multilingual architecture;\u003C\u002Fli>\u003Cli>a URL structure migration is needed;\u003C\u002Fli>\u003Cli>key content depends heavily on client-side JavaScript;\u003C\u002Fli>\u003Cli>several important pages overlap in search intent.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Lower priority\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>a missing meta description on a minor page;\u003C\u002Fli>\u003Cli>a technical notice that, in the given situation, does not significantly affect indexing or users.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This kind of prioritisation helps avoid spending development time on something just because it's highlighted in red in the audit tool.\u003C\u002Fp>",{"heading_h2":1423,"text":1424,"image":199},"When do you need an SEO audit?","\u003Ch3>If organic traffic or rankings are dropping\u003C\u002Fh3>\u003Cp>If the drop is sudden, you shouldn't automatically assume the problem is a Google algorithm change.\u003C\u002Fp>\u003Cp>First check:\u003C\u002Fp>\u003Cul>\u003Cli>which pages lost clicks;\u003C\u002Fli>\u003Cli>which queries dropped;\u003C\u002Fli>\u003Cli>whether the drop coincides with technical changes;\u003C\u002Fli>\u003Cli>whether the pages are still being indexed;\u003C\u002Fli>\u003Cli>whether search intent or competition has changed.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Before a website rebuild or platform change\u003C\u002Fh3>\u003Cp>This is one of the most important times for an audit.\u003C\u002Fp>\u003Cp>Before replacing the old site, you need to know:\u003C\u002Fp>\u003Cul>\u003Cli>which URLs get organic traffic;\u003C\u002Fli>\u003Cli>which URLs have accumulated external or internal signals;\u003C\u002Fli>\u003Cli>which pages need to be kept;\u003C\u002Fli>\u003Cli>where 301 redirects are needed;\u003C\u002Fli>\u003Cli>what must not be lost in the new structure.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>It's much safer to identify this \u003Cstrong>before\u003C\u002Fstrong> the migration than to discover problems after the new website goes live.\u003C\u002Fp>\u003Ch3>After a website migration or major structural change\u003C\u002Fh3>\u003Cp>An audit is valuable after launch too.\u003C\u002Fp>\u003Cp>It checks whether the planned structure actually works:\u003C\u002Fp>\u003Cul>\u003Cli>redirects;\u003C\u002Fli>\u003Cli>sitemap;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>robots;\u003C\u002Fli>\u003Cli>language versions;\u003C\u002Fli>\u003Cli>internal links.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>If SEO has stalled for a long time\u003C\u002Fh3>\u003Cp>If content is being published but rankings and organic traffic barely change, an audit helps determine whether the limitation lies in:\u003C\u002Fp>\u003Cul>\u003Cli>the technical foundation;\u003C\u002Fli>\u003Cli>content;\u003C\u002Fli>\u003Cli>structure;\u003C\u002Fli>\u003Cli>competition;\u003C\u002Fli>\u003Cli>authority;\u003C\u002Fli>\u003Cli>the wrong choice of keywords or search intent.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Before a larger SEO or content investment\u003C\u002Fh3>\u003Cp>There's little point spending months creating new articles if an important part of the website can't be indexed properly or the whole content architecture is disorganised.\u003C\u002Fp>\u003Cp>An audit helps make sure new content is built on a technically and structurally solid foundation.\u003C\u002Fp>",{"heading_h2":1426,"text":1427,"image":199},"What does a company get after an SEO audit?","\u003Cp>A good audit result is not just the number of errors found.\u003C\u002Fp>\u003Cp>In practice, a company should receive:\u003C\u002Fp>\u003Col>\u003Cli>\u003Cstrong>an explanation of the problem\u003C\u002Fstrong> - what is wrong;\u003C\u002Fli>\u003Cli>\u003Cstrong>the impact\u003C\u002Fstrong> - why it matters;\u003C\u002Fli>\u003Cli>\u003Cstrong>the priority\u003C\u002Fstrong> - what to do first;\u003C\u002Fli>\u003Cli>\u003Cstrong>the solution\u003C\u002Fstrong> - how to fix the problem;\u003C\u002Fli>\u003Cli>\u003Cstrong>ownership\u003C\u002Fstrong> - whether it is an SEO, content or development task.\u003C\u002Fli>\u003C\u002Fol>\u003Cp>For example:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Issue\u003C\u002Fth>\u003Cth>Impact\u003C\u002Fth>\u003Cth>Priority\u003C\u002Fth>\u003Cth>Action\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>An important page is not indexable\u003C\u002Ftd>\u003Ctd>The page cannot get organic traffic\u003C\u002Ftd>\u003Ctd>High\u003C\u002Ftd>\u003Ctd>Check noindex, robots and canonical\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Several pages overlap on the same intent\u003C\u002Ftd>\u003Ctd>The main URL is unclear\u003C\u002Ftd>\u003Ctd>Medium \u002F high\u003C\u002Ftd>\u003Ctd>Review intent and consolidate content\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Missing internal links to a new pillar page\u003C\u002Ftd>\u003Ctd>The page is weakly connected to its cluster\u003C\u002Ftd>\u003Ctd>Medium\u003C\u002Ftd>\u003Ctd>Add contextual internal links\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Missing meta description\u003C\u002Ftd>\u003Ctd>May affect the search result snippet\u003C\u002Ftd>\u003Ctd>Lower\u003C\u002Ftd>\u003Ctd>Add for priority pages\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"heading_h2":1429,"text":1430,"image":199},"How does a Brandsite SEO audit work?","\u003Cp>The Brandsite audit process has five stages.\u003C\u002Fp>\u003Ch3>1. We define the goal\u003C\u002Fh3>\u003Cp>We establish whether we need to address a traffic drop, indexing, a migration, an international SEO structure or another specific problem.\u003C\u002Fp>\u003Ch3>2. We collect data\u003C\u002Fh3>\u003Cp>We analyse Search Console, analytics, crawl data, PageSpeed, indexing and current rankings.\u003C\u002Fp>\u003Ch3>3. We audit\u003C\u002Fh3>\u003Cp>We check technical SEO, structure, internal links, metadata, content, hreflang and other elements relevant to the project.\u003C\u002Fp>\u003Ch3>4. We prioritise\u003C\u002Fh3>\u003Cp>We group the findings by potential impact and implementation complexity.\u003C\u002Fp>\u003Ch3>5. We prepare an action plan\u003C\u002Fh3>\u003Cp>We turn the results into specific tasks that can be implemented by Brandsite or the client's development and content team.\u003C\u002Fp>",{"heading_h2":1432,"text":1433,"image":199},"Frequently asked questions","\u003Ch3>How much does an SEO audit cost?\u003C\u002Fh3>\u003Cp>The price of an SEO audit depends on the size of the website, the number of languages and markets, the technical architecture and the depth of analysis required.\u003C\u002Fp>\u003Cp>Before setting a price, the scope of the audit needs to be defined: whether only a technical audit is needed, or also content, keyword, competitor, multilingual SEO or migration analysis.\u003C\u002Fp>\u003Cp>An audit of a small company website and an audit of an e-commerce system with several thousand URLs are projects of very different scope.\u003C\u002Fp>\u003Ch3>How often should you do an SEO audit?\u003C\u002Fh3>\u003Cp>There is no single universal interval.\u003C\u002Fp>\u003Cp>For an active website where content, structure or the technical environment changes regularly, \u003Cstrong>partial SEO checks can be useful every few months\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>A full audit is more often justified after major changes or when Search Console, analytics or ranking data point to a possible problem.\u003C\u002Fp>\u003Ch3>Will an SEO audit improve Google rankings straight away?\u003C\u002Fh3>\u003Cp>No. An audit doesn't change rankings by itself.\u003C\u002Fp>\u003Cp>It shows \u003Cstrong>what is worth fixing\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>Results come after the priority technical, structural or content improvements have been implemented and the search engine has recrawled and re-evaluated them.\u003C\u002Fp>\u003Ch3>Does an SEO audit also cover keywords and competitors?\u003C\u002Fh3>\u003Cp>That depends on the scope of the audit.\u003C\u002Fp>\u003Cp>A basic audit can focus on the website's technical and structural condition. If the goal is a content and organic growth strategy, in-depth keyword, competitor and content-gap analysis can be added to the audit.\u003C\u002Fp>\u003Ch3>Do you need an SEO audit before a website rebuild?\u003C\u002Fh3>\u003Cp>Yes, especially if the existing site already has organic traffic or valuable rankings.\u003C\u002Fp>\u003Cp>An audit helps you understand which URLs to keep, which need 301 redirects and how to avoid losing accumulated SEO signals on the new site.\u003C\u002Fp>",{"heading_h2":1435,"text":1436,"image":199},"What does an SEO audit give a business?","\u003Cp>\u003Cstrong>The value of an SEO audit is not in the number of errors. Its value lies in understanding what is really limiting organic visibility and what to fix first.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Sometimes the problem will be technical: indexing, redirects or JavaScript. Other times it will be in the content structure, the search intent, or in several pages trying to play the same role.\u003C\u002Fp>\u003Cp>A good audit connects these signals with business priorities and turns them into a concrete work 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\"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F\",\n            \"name\": \"What Is Technical SEO and What Does It Include?\",\n            \"description\": \"What is technical SEO? Learn how crawlability, indexing, site speed, JavaScript and structured data affect your website's visibility on Google.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#article\"\n            },\n            \"datePublished\": \"2026-11-02T18:32:33+00:00\",\n            \"dateModified\": \"2026-11-02T18:32:33+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#article\",\n            \"headline\": \"What Is Technical SEO?\",\n            \"name\": \"What Is Technical SEO?\",\n            \"description\": \"What is technical SEO? Learn how crawlability, indexing, site speed, JavaScript and structured data affect your website's visibility on Google.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwhat-is-technical-seo\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fkey-elements-of-technical-seo.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F723d41d6-4c9d-4ca2-b6c5-5ea38e448c15\u002Fprocessed\u002Fgoogle-parmeklesanas-un-indeksacijas-process.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"SEO & AI\"\n            ],\n            \"keywords\": \"SEO & AI\",\n            \"articleBody\": \"Technical SEO is the optimisation of a website's technical foundation so that search engines can find, crawl, render and index its pages. Put simply: even excellent content cannot compete fully in Google's results if the search engine cannot access it properly or work out which version of the page is the main one. Technical SEO includes, for example: crawlability; indexing; HTTP status codes and redirects; canonical tags; XML sitemap and robots.txt; site speed; internal linking and URL structure; accessibility of JavaScript content; structured data. How is technical SEO different from the rest of SEO? In simple terms, SEO can be divided into three parts: Part of SEO Key question Technical SEO Can the search engine access the website correctly and understand its technical structure? On-page SEO and content Does the page give a good answer to the specific search? Off-page SEO Does the website have enough authority and high-quality external signals? For example, a service page may have excellent content and well-chosen keywords. But if a noindex tag has been added to the page by mistake, a technical issue can stop it from appearing in Google's results. On the other hand, a technically perfect website does not guarantee good rankings on its own if its content is not useful enough or does not match what people are searching for. What does technical SEO check? The main technical SEO checks can be summarised as follows: Area of technical SEO What is checked Crawlability Whether bots can find and open the important pages Indexing Whether Google indexes the correct versions of pages URLs and redirects Canonical tags, 301s, 404s and URL parameters Performance Speed and Core Web Vitals Site structure Internal links and URL architecture Rendering Whether key content and links are accessible on JavaScript websites Structured data Whether Schema.org markup is used correctly 1. Can search engines crawl the website? Before Google can index a page, it first has to be able to find and access it. Technical SEO checks: robots.txt; internal links; XML sitemap; HTTP status codes; broken links; creation of unnecessary URLs; whether important pages have been blocked by mistake. For a page to have a chance of getting into Google's index, Googlebot must be able to access it and the page must return a correct HTTP status. It is also important to distinguish crawling from indexing: the fact that Google can open a URL does not necessarily mean it will be indexed. 2. Are the important pages being indexed? Indexing means that Google has processed the page's content and can use it in search results. Problems can arise if: the page has a noindex tag; Google chooses a different canonical URL; there are several near-identical pages; important content is not accessible; the URL is redirected incorrectly; the page returns the wrong status code. So the important question is not just: \\\"Does Google know this URL?\\\" but: \\\"Is Google indexing exactly the version of the page we want to see in search results?\\\" 3. Are URLs, canonicals and redirects in order? The same content can sometimes have several URLs, for example: an old and a new URL; URLs with parameters; filter pages; several very similar pages. Canonical tags help indicate the preferred main version of a page, while 301 redirects are used when a URL has changed permanently. This is especially important after a website rebuild, a change in URL structure or a migration. Incorrect configuration can lead to Google indexing a different URL from the one the business intended. 4. Is the website fast and stable enough? Technical SEO also covers website performance. The main Core Web Vitals are: LCP - how quickly the main content becomes visible; INP - how quickly the page responds to user interactions; CLS - how stable the page layout is while loading. But technical SEO is not about chasing a 100\u002F100 PageSpeed score at any cost. It is more important to understand whether performance issues significantly affect users and whether fixing them is a priority compared with other problems. 5. Are the site structure and internal links easy to understand? Website architecture matters too. For example: homepage → services → specific service → related articles Problems can arise if: an important page sits very deep in the structure; the page has practically no internal links; too many similar URLs have been created for one topic; filters generate a large number of unnecessary pages; the URL structure is not logical. Site architecture and internal links partly overlap with on-page SEO, but technical SEO assesses them mainly from the perspective of crawlability, URL structure and page accessibility. 6. Is JavaScript content accessible to search engines? On modern websites, part of the content and functionality may be built with JavaScript. Googlebot can execute JavaScript, but in technical SEO it is important to check what is in the initial HTML and how the page looks after rendering. It is especially important to check: whether the main content is accessible; whether links are crawlable; whether canonical and robots directives are correct; whether important content disappears because of rendering errors. You should not automatically assume that all bots process JavaScript in the same way. That is why the accessibility of key content and links is an important point in any technical check. 7. Is structured data implemented correctly? Structured data, or Schema.org markup, helps search engines understand specific elements of a page more precisely. Depending on the content, it can describe, for example: a product; an article; a business; breadcrumb navigation; an event; a video. In certain cases, Google may use structured data for enhanced display in search results. However: structured data on its own guarantees neither higher rankings nor the appearance of rich results. It helps explain to search engines, in a structured way, what is on a particular page. A technical SEO example Let's say a comp...\",\n            \"wordCount\": 963,\n            \"timeRequired\": \"PT8M\",\n            \"datePublished\": \"2026-11-02T18:32:33+00:00\",\n            \"dateModified\": \"2026-11-02T18:32:33+00:00\"\n        }\n    ]\n}",{"hero":1845,"sections":1849},{"text":1846,"image":1847},"\u003Cp>\u003Cstrong>Technical SEO is the optimisation of a website's technical foundation so that search engines can find, crawl, render and index its pages.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Put simply: even excellent content cannot compete fully in Google's results if the search engine cannot access it properly or work out which version of the page is the main one.\u003C\u002Fp>\u003Cp>Technical SEO includes, for example:\u003C\u002Fp>\u003Cul>\u003Cli>crawlability;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>HTTP status codes and redirects;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>XML sitemap and robots.txt;\u003C\u002Fli>\u003Cli>site speed;\u003C\u002Fli>\u003Cli>internal linking and URL structure;\u003C\u002Fli>\u003Cli>accessibility of JavaScript content;\u003C\u002Fli>\u003Cli>structured data.\u003C\u002Fli>\u003C\u002Ful>",{"type":615,"id":1604,"filename":1608,"url":1848,"mime_type":558,"width":1364,"height":1365,"size":1622},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F7d4e3ac8-405a-4fb3-b736-1e1b428d29ff\u002Ftranslations\u002Fen\u002Fkey-elements-of-technical-seo.webp",[1850,1853,1861,1864,1867,1869],{"heading_h2":1851,"text":1852,"image":199},"How is technical SEO different from the rest of SEO?","\u003Cp>In simple terms, SEO can be divided into three parts:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Part of SEO\u003C\u002Fth>\u003Cth>Key question\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Technical SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Can the search engine access the website correctly and understand its technical structure?\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>On-page SEO and content\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Does the page give a good answer to the specific search?\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Off-page SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Does the website have enough authority and high-quality external signals?\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>For example, a service page may have excellent content and well-chosen keywords.\u003C\u002Fp>\u003Cp>But if a noindex tag has been added to the page by mistake, a technical issue can stop it from appearing in Google's results.\u003C\u002Fp>\u003Cp>On the other hand, a technically perfect website does not guarantee good rankings on its own if its content is not useful enough or does not match what people are searching for.\u003C\u002Fp>",{"heading_h2":1854,"text":1855,"image":1856},"What does technical SEO check?","\u003Cp>The main technical SEO checks can be summarised as follows:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Area of technical SEO\u003C\u002Fth>\u003Cth>What is checked\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Crawlability\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether bots can find and open the important pages\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Indexing\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether Google indexes the correct versions of pages\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>URLs and redirects\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Canonical tags, 301s, 404s and URL parameters\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Performance\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Speed and Core Web Vitals\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Site structure\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Internal links and URL architecture\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Rendering\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether key content and links are accessible on JavaScript websites\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Structured data\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Whether Schema.org markup is used correctly\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Ch3>1. Can search engines crawl the website?\u003C\u002Fh3>\u003Cp>Before Google can index a page, it first has to be able to find and access it.\u003C\u002Fp>\u003Cp>Technical SEO checks:\u003C\u002Fp>\u003Cul>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>XML sitemap;\u003C\u002Fli>\u003Cli>HTTP status codes;\u003C\u002Fli>\u003Cli>broken links;\u003C\u002Fli>\u003Cli>creation of unnecessary URLs;\u003C\u002Fli>\u003Cli>whether important pages have been blocked by mistake.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For a page to have a chance of getting into Google's index, Googlebot must be able to access it and the page must return a correct HTTP status.\u003C\u002Fp>\u003Cp>It is also important to distinguish crawling from indexing:\u003C\u002Fp>\u003Cp>\u003Cstrong>the fact that Google can open a URL does not necessarily mean it will be indexed.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>2. Are the important pages being indexed?\u003C\u002Fh3>\u003Cp>Indexing means that Google has processed the page's content and can use it in search results.\u003C\u002Fp>\u003Cp>Problems can arise if:\u003C\u002Fp>\u003Cul>\u003Cli>the page has a noindex tag;\u003C\u002Fli>\u003Cli>Google chooses a different canonical URL;\u003C\u002Fli>\u003Cli>there are several near-identical pages;\u003C\u002Fli>\u003Cli>important content is not accessible;\u003C\u002Fli>\u003Cli>the URL is redirected incorrectly;\u003C\u002Fli>\u003Cli>the page returns the wrong status code.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>So the important question is not just:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Does Google know this URL?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>but:\u003C\u002Fp>\u003Cp>\u003Cstrong>"Is Google indexing exactly the version of the page we want to see in search results?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>3. Are URLs, canonicals and redirects in order?\u003C\u002Fh3>\u003Cp>The same content can sometimes have several URLs, for example:\u003C\u002Fp>\u003Cul>\u003Cli>an old and a new URL;\u003C\u002Fli>\u003Cli>URLs with parameters;\u003C\u002Fli>\u003Cli>filter pages;\u003C\u002Fli>\u003Cli>several very similar pages.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Canonical tags help indicate the preferred main version of a page, while 301 redirects are used when a URL has changed permanently.\u003C\u002Fp>\u003Cp>This is especially important after a website rebuild, a change in URL structure or a migration.\u003C\u002Fp>\u003Cp>Incorrect configuration can lead to Google indexing a different URL from the one the business intended.\u003C\u002Fp>\u003Ch3>4. Is the website fast and stable enough?\u003C\u002Fh3>\u003Cp>Technical SEO also covers website performance.\u003C\u002Fp>\u003Cp>The main Core Web Vitals are:\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cstrong>LCP\u003C\u002Fstrong> - how quickly the main content becomes visible;\u003C\u002Fli>\u003Cli>\u003Cstrong>INP\u003C\u002Fstrong> - how quickly the page responds to user interactions;\u003C\u002Fli>\u003Cli>\u003Cstrong>CLS\u003C\u002Fstrong> - how stable the page layout is while loading.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But technical SEO is not about chasing a \u003Cstrong>100\u002F100 PageSpeed\u003C\u002Fstrong> score at any cost.\u003C\u002Fp>\u003Cp>It is more important to understand whether performance issues significantly affect users and whether fixing them is a priority compared with other problems.\u003C\u002Fp>\u003Ch3>5. Are the site structure and internal links easy to understand?\u003C\u002Fh3>\u003Cp>Website architecture matters too.\u003C\u002Fp>\u003Cp>For example:\u003C\u002Fp>\u003Cp>\u003Cstrong>homepage → services → specific service → related articles\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Problems can arise if:\u003C\u002Fp>\u003Cul>\u003Cli>an important page sits very deep in the structure;\u003C\u002Fli>\u003Cli>the page has practically no internal links;\u003C\u002Fli>\u003Cli>too many similar URLs have been created for one topic;\u003C\u002Fli>\u003Cli>filters generate a large number of unnecessary pages;\u003C\u002Fli>\u003Cli>the URL structure is not logical.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Site architecture and internal links partly overlap with on-page SEO, but technical SEO assesses them mainly from the perspective of \u003Cstrong>crawlability, URL structure and page accessibility\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ch3>6. Is JavaScript content accessible to search engines?\u003C\u002Fh3>\u003Cp>On modern websites, part of the content and functionality may be built with JavaScript.\u003C\u002Fp>\u003Cp>Googlebot can execute JavaScript, but in technical SEO it is important to check what is in the initial HTML and how the page looks after rendering.\u003C\u002Fp>\u003Cp>It is especially important to check:\u003C\u002Fp>\u003Cul>\u003Cli>whether the main content is accessible;\u003C\u002Fli>\u003Cli>whether links are crawlable;\u003C\u002Fli>\u003Cli>whether canonical and robots directives are correct;\u003C\u002Fli>\u003Cli>whether important content disappears because of rendering errors.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>You should not automatically assume that all bots process JavaScript in the same way. That is why the accessibility of key content and links is an important point in any technical check.\u003C\u002Fp>\u003Ch3>7. Is structured data implemented correctly?\u003C\u002Fh3>\u003Cp>Structured data, or \u003Cstrong>Schema.org markup\u003C\u002Fstrong>, helps search engines understand specific elements of a page more precisely.\u003C\u002Fp>\u003Cp>Depending on the content, it can describe, for example:\u003C\u002Fp>\u003Cul>\u003Cli>a product;\u003C\u002Fli>\u003Cli>an article;\u003C\u002Fli>\u003Cli>a business;\u003C\u002Fli>\u003Cli>breadcrumb navigation;\u003C\u002Fli>\u003Cli>an event;\u003C\u002Fli>\u003Cli>a video.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In certain cases, Google may use structured data for enhanced display in search results.\u003C\u002Fp>\u003Cp>However:\u003C\u002Fp>\u003Cp>\u003Cstrong>structured data on its own guarantees neither higher rankings nor the appearance of rich results.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It helps explain to search engines, in a structured way, what is on a particular page.\u003C\u002Fp>",{"type":615,"id":1857,"filename":1858,"url":1859,"mime_type":558,"width":1364,"height":1365,"size":1860},"723d41d6-4c9d-4ca2-b6c5-5ea38e448c15","google-parmeklesanas-un-indeksacijas-process.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F723d41d6-4c9d-4ca2-b6c5-5ea38e448c15\u002Fprocessed\u002Fgoogle-parmeklesanas-un-indeksacijas-process.webp",138726,{"heading_h2":1862,"text":1863,"image":199},"A technical SEO example","\u003Cp>Let's say a company has a very good service page:\u003C\u002Fp>\u003Cp>\u002Fservices\u002Foffice-cleaning\u002F\u003C\u002Fp>\u003Cp>The content answers users' questions, the service is well explained and the page targets the right keywords.\u003C\u002Fp>\u003Cp>Yet Google Search Console shows that the page does not appear in the results.\u003C\u002Fp>\u003Cp>A technical check might reveal:\u003C\u002Fp>\u003Cp>\u003Cstrong>good content → noindex → Google does not index the page\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In this case, writing more text or adding keywords will not solve the main problem.\u003C\u002Fp>\u003Cp>The technical obstacle has to be removed first.\u003C\u002Fp>\u003Cp>That is why the job of technical SEO is to make sure that quality content has a chance to compete in search results at all.\u003C\u002Fp>",{"heading_h2":1865,"text":1866,"image":199},"Technical SEO and an SEO audit are not the same thing","\u003Cp>These concepts are closely related, but they are not synonyms.\u003C\u002Fp>\u003Cp>\u003Cstrong>Technical SEO\u003C\u002Fstrong> is an SEO discipline that focuses on the technical condition of a website.\u003C\u002Fp>\u003Cp>\u003Cstrong>An SEO audit\u003C\u002Fstrong> is a diagnostic process that can review technical SEO, structure, content, internal links and other factors.\u003C\u002Fp>\u003Cp>For example, an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} can uncover:\u003C\u002Fp>\u003Cul>\u003Cli>a page blocked by mistake;\u003C\u002Fli>\u003Cli>an incorrect canonical;\u003C\u002Fli>\u003Cli>404 errors;\u003C\u002Fli>\u003Cli>rendering issues;\u003C\u002Fli>\u003Cli>content overlap;\u003C\u002Fli>\u003Cli>poorly planned internal links.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>In short:\u003C\u002Fp>\u003Cp>\u003Cstrong>technical SEO = one discipline within SEO\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>SEO audit = the process used to find and prioritise problems\u003C\u002Fstrong>\u003C\u002Fp>",{"heading_h2":1432,"text":1868,"image":199},"\u003Ch3>Does technical SEO improve Google rankings?\u003C\u002Fh3>\u003Cp>Technical SEO helps remove obstacles that can prevent search engines from finding, rendering or indexing content.\u003C\u002Fp>\u003Cp>But a technically perfect website does not guarantee high rankings on its own.\u003C\u002Fp>\u003Cp>Results are also affected by content quality, relevance to search intent, competition and other factors.\u003C\u002Fp>\u003Ch3>Is website speed part of technical SEO?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>Speed and Core Web Vitals are part of a website's technical quality.\u003C\u002Fp>\u003Cp>However, speed is only one element of technical SEO, alongside indexing, crawlability, URL structure, canonicals and rendering.\u003C\u002Fp>\u003Ch3>Does a WordPress website need technical SEO?\u003C\u002Fh3>\u003Cp>Yes.\u003C\u002Fp>\u003Cp>WordPress on its own does not ensure that all technical SEO requirements are met correctly.\u003C\u002Fp>\u003Cp>You should check, for example:\u003C\u002Fp>\u003Cul>\u003Cli>indexing settings;\u003C\u002Fli>\u003Cli>sitemap;\u003C\u002Fli>\u003Cli>canonicals;\u003C\u002Fli>\u003Cli>redirects;\u003C\u002Fli>\u003Cli>performance;\u003C\u002Fli>\u003Cli>URLs created by plugins;\u003C\u002Fli>\u003Cli>internal structure.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3>Is structured data mandatory for SEO?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Not every page needs structured data, and using it does not guarantee a higher position on Google.\u003C\u002Fp>\u003Cp>Structured data, or Schema.org markup, is worth using when there is a suitable schema for the specific content type and it helps describe the page content more precisely.\u003C\u002Fp>\u003Ch3>How can you check a website's technical SEO?\u003C\u002Fh3>\u003Cp>For an initial check, you can use:\u003C\u002Fp>\u003Cul>\u003Cli>Google Search Console;\u003C\u002Fli>\u003Cli>URL Inspection;\u003C\u002Fli>\u003Cli>PageSpeed Insights;\u003C\u002Fli>\u003Cli>Rich Results Test;\u003C\u002Fli>\u003Cli>crawl tools such as Ahrefs or Screaming Frog.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But a list of errors from an automated tool is not yet a complete assessment.\u003C\u002Fp>\u003Cp>What matters is understanding \u003Cstrong>which of the issues found actually affect the visibility of that specific website and what is worth fixing first\u003C\u002Fstrong>.\u003C\u002Fp>",{"heading_h2":1870,"text":1871,"image":199},"Summary","\u003Cp>\u003Cstrong>Technical SEO ensures that search engines can correctly find, crawl, render and index a website's content.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>It covers crawlability, indexing, URLs and redirects, speed, site structure, JavaScript rendering and structured data.\u003C\u002Fp>\u003Cp>But technical SEO is only one part of SEO.\u003C\u002Fp>\u003Cp>A strong technical foundation does not turn weak content into good content - it makes sure quality content has no unnecessary technical obstacles on its way to search 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Put simply: SEO helps a business become findable in Google's organic results without paying Google for every organic click. But SEO is not just about inserting keywords into text or trying to \\\"trick Google\\\". It involves a technically accessible website, a clear structure, content that is genuinely useful to people, internal and external links, and regular analysis of results. What does SEO stand for? SEO stands for Search Engine Optimisation. For a website to appear in Google's results, the search engine first has to find it, understand its content and assess whether a particular page is a good match for the user's search. In simplified form, the process looks like this: crawling → indexing → serving results SEO helps make sure that important pages are discoverable, technically accessible and clearly understandable to both search engines and people. What does SEO consist of? In practice, SEO can be divided into three main parts. Part of SEO What it includes Main goal Technical SEO indexing, page speed, URLs, canonical tags, sitemap, robots.txt, structured data Make sure search engines can access and understand the website correctly Content and on-page SEO keywords, search intent, headings, content, internal links Answer the user's search with the right page Authority and off-page SEO backlinks, industry publications and other trust signals Build the authority of the website and its content These three parts work together. Great content alone may not be enough if Google cannot index the page. On the other hand, a technically perfect website will not rank well simply because its technical foundation is in order. What is technical SEO? Technical SEO provides the foundation on which all other optimisation work is built. It includes, for example: checking indexing; robots.txt; XML sitemap; canonical tags; 301 redirects; broken links; site speed; mobile performance; accessibility of JavaScript content; hreflang on multilingual websites. A logical URL and site structure also matters, so that both users and search engines can understand how pages relate to each other. If you are not sure whether your website is technically in good shape, an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} helps identify which issues are actually limiting visibility and what to fix first. What is on-page SEO and SEO content? On-page SEO is the work done on a specific page of a website and its content. It includes: the page's main topic; search intent; the SEO title; the H1 and other headings; the URL; text structure; images and ALT texts; internal links; structured data, if the page needs it. But the most important thing is not to repeat specific keywords as many times as possible. The page has to answer what the person actually wants to find. For example, someone searching for: \\\"what is a CRM system\\\" most likely wants a simple explanation. Whereas: \\\"CRM systems in Latvia\\\" suggests they want to compare specific solutions. These are related topics, but the search intent is different, so they may need separate pages. What is off-page SEO? Off-page SEO is the work done on signals outside the website itself. Most attention usually goes to high-quality backlinks - links from other websites to your content. In the wider context of brand authority, the following can also matter: industry publications; references to the company; mentions by partners and clients; reputation within the industry. This does not mean that every brand mention is automatically a direct Google ranking factor. In practical SEO work, more attention is paid to whether the website has high-quality, topically relevant backlinks and a trustworthy presence in its industry. With links, too, quantity is not all that matters. A single high-quality, topically relevant link can be worth more than a large number of random or low-quality links. How does SEO work in practice? Let's say a company offers office cleaning in Riga. A potential client might search Google for: office cleaning office cleaning Riga cleaning company in Riga The job of SEO is not simply to write these phrases into the text several times. The practical process looks more like this: search → relevant service page → useful content → technically indexable page → internal links → measuring results First, you work out what the person wants to find and which page on the website best answers that need. Then you sort out: the page content; headings; the URL; the SEO title; the service description; real examples; internal links; technical indexability. Next, you assess whether the website has enough topical authority and whether other relevant pages and external sources link to this page. After publishing, results can be analysed in Google Search Console, analytics and other SEO tools. SEO is not a single action. It is a system of several interconnected improvements. What SEO is not SEO is often misunderstood. SEO is not keyword repetition You don't need to write the same phrase in every other sentence. Content should be written for people first and answer their question. Keywords help you understand what people are searching for, but they are no reason to write unnatural or repetitive text. SEO does not guarantee first place on Google No agency or SEO specialist can honestly guarantee a specific organic position. Results are affected by competition, the technical condition of the website, content, authority, the user's search and many other factors. The goal of SEO is to increase the chances that a website is high-quality and competitive for specific searches, not to promise a particular position. SEO is not just blogging A blog can be part of an SEO strategy, but SEO also covers: service pages; product and category pages; technical structure; internal links; indexing;...\",\n            \"wordCount\": 959,\n            \"timeRequired\": \"PT9M\",\n            \"datePublished\": \"2026-11-02T16:40:03+00:00\",\n            \"dateModified\": \"2026-11-02T16:40:03+00:00\"\n        }\n    ]\n}",{"hero":1923,"sections":1927},{"text":1924,"image":1925},"\u003Cp>\u003Cstrong>SEO, or search engine optimisation, is the process of improving a website's technical structure, content and authority so that search engines can find it, understand it and show it to people looking for specific information, products or services.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Put simply: \u003Cstrong>SEO helps a business become findable in Google's organic results without paying Google for every organic click.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>But SEO is not just about inserting keywords into text or trying to "trick Google". It involves a technically accessible website, a clear structure, content that is genuinely useful to people, internal and external links, and regular analysis of results.\u003C\u002Fp>",{"type":615,"id":1654,"filename":1658,"url":1926,"mime_type":558,"width":1364,"height":1365,"size":1672},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F524933f0-16ed-4fd9-8639-0094506535fb\u002Ftranslations\u002Fen\u002Fkey-components-of-seo.webp",[1928,1931,1934,1937,1940,1943,1951,1954,1957,1960,1962],{"heading_h2":1929,"text":1930,"image":199},"What does SEO stand for?","\u003Cp>SEO stands for \u003Cstrong>Search Engine Optimisation\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For a website to appear in Google's results, the search engine first has to find it, understand its content and assess whether a particular page is a good match for the user's search.\u003C\u002Fp>\u003Cp>In simplified form, the process looks like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>crawling → indexing → serving results\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>SEO helps make sure that important pages are discoverable, technically accessible and clearly understandable to both search engines and people.\u003C\u002Fp>",{"heading_h2":1932,"text":1933,"image":199},"What does SEO consist of?","\u003Cp>In practice, SEO can be divided into three main parts.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Part of SEO\u003C\u002Fth>\u003Cth>What it includes\u003C\u002Fth>\u003Cth>Main goal\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Technical SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>indexing, page speed, URLs, canonical tags, sitemap, robots.txt, structured data\u003C\u002Ftd>\u003Ctd>Make sure search engines can access and understand the website correctly\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Content and on-page SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>keywords, search intent, headings, content, internal links\u003C\u002Ftd>\u003Ctd>Answer the user's search with the right page\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Authority and off-page SEO\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>backlinks, industry publications and other trust signals\u003C\u002Ftd>\u003Ctd>Build the authority of the website and its content\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>These three parts work together.\u003C\u002Fp>\u003Cp>Great content alone may not be enough if Google cannot index the page. On the other hand, a technically perfect website will not rank well simply because its technical foundation is in order.\u003C\u002Fp>",{"heading_h2":1935,"text":1936,"image":199},"What is technical SEO?","\u003Cp>Technical SEO provides the foundation on which all other optimisation work is built.\u003C\u002Fp>\u003Cp>It includes, for example:\u003C\u002Fp>\u003Cul>\u003Cli>checking indexing;\u003C\u002Fli>\u003Cli>robots.txt;\u003C\u002Fli>\u003Cli>XML sitemap;\u003C\u002Fli>\u003Cli>canonical tags;\u003C\u002Fli>\u003Cli>301 redirects;\u003C\u002Fli>\u003Cli>broken links;\u003C\u002Fli>\u003Cli>site speed;\u003C\u002Fli>\u003Cli>mobile performance;\u003C\u002Fli>\u003Cli>accessibility of JavaScript content;\u003C\u002Fli>\u003Cli>hreflang on multilingual websites.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>A logical URL and site structure also matters, so that both users and search engines can understand how pages relate to each other.\u003C\u002Fp>\u003Cp>If you are not sure whether your website is technically in good shape, an {SEO audit{\u002Fen\u002Fblog\u002Fseo-audit\u002F}} helps identify which issues are actually limiting visibility and what to fix first.\u003C\u002Fp>",{"heading_h2":1938,"text":1939,"image":199},"What is on-page SEO and SEO content?","\u003Cp>On-page SEO is the work done on a specific page of a website and its content.\u003C\u002Fp>\u003Cp>It includes:\u003C\u002Fp>\u003Cul>\u003Cli>the page's main topic;\u003C\u002Fli>\u003Cli>search intent;\u003C\u002Fli>\u003Cli>the SEO title;\u003C\u002Fli>\u003Cli>the H1 and other headings;\u003C\u002Fli>\u003Cli>the URL;\u003C\u002Fli>\u003Cli>text structure;\u003C\u002Fli>\u003Cli>images and ALT texts;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>structured data, if the page needs it.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>But the most important thing is not to repeat specific keywords as many times as possible.\u003C\u002Fp>\u003Cp>The page has to answer \u003Cstrong>what the person actually wants to find\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>For example, someone searching for:\u003C\u002Fp>\u003Cp>\u003Cstrong>"what is a CRM system"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>most likely wants a simple explanation.\u003C\u002Fp>\u003Cp>Whereas:\u003C\u002Fp>\u003Cp>\u003Cstrong>"CRM systems in Latvia"\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>suggests they want to compare specific solutions.\u003C\u002Fp>\u003Cp>These are related topics, but the search intent is different, so they may need separate pages.\u003C\u002Fp>",{"heading_h2":1941,"text":1942,"image":199},"What is off-page SEO?","\u003Cp>Off-page SEO is the work done on signals outside the website itself.\u003C\u002Fp>\u003Cp>Most attention usually goes to high-quality backlinks - links from other websites to your content.\u003C\u002Fp>\u003Cp>In the wider context of brand authority, the following can also matter:\u003C\u002Fp>\u003Cul>\u003Cli>industry publications;\u003C\u002Fli>\u003Cli>references to the company;\u003C\u002Fli>\u003Cli>mentions by partners and clients;\u003C\u002Fli>\u003Cli>reputation within the industry.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>This does not mean that every brand mention is automatically a direct Google ranking factor.\u003C\u002Fp>\u003Cp>In practical SEO work, more attention is paid to whether the website has high-quality, topically relevant backlinks and a trustworthy presence in its industry.\u003C\u002Fp>\u003Cp>With links, too, quantity is not all that matters.\u003C\u002Fp>\u003Cp>A single high-quality, topically relevant link can be worth more than a large number of random or low-quality links.\u003C\u002Fp>",{"heading_h2":1944,"text":1945,"image":1946},"How does SEO work in practice?","\u003Cp>Let's say a company offers office cleaning in Riga.\u003C\u002Fp>\u003Cp>A potential client might search Google for:\u003C\u002Fp>\u003Cp>\u003Cstrong>office cleaning\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>office cleaning Riga\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cstrong>cleaning company in Riga\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The job of SEO is not simply to write these phrases into the text several times.\u003C\u002Fp>\u003Cp>The practical process looks more like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>search → relevant service page → useful content → technically indexable page → internal links → measuring results\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>First, you work out what the person wants to find and which page on the website best answers that need.\u003C\u002Fp>\u003Cp>Then you sort out:\u003C\u002Fp>\u003Cul>\u003Cli>the page content;\u003C\u002Fli>\u003Cli>headings;\u003C\u002Fli>\u003Cli>the URL;\u003C\u002Fli>\u003Cli>the SEO title;\u003C\u002Fli>\u003Cli>the service description;\u003C\u002Fli>\u003Cli>real examples;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>technical indexability.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Next, you assess whether the website has enough topical authority and whether other relevant pages and external sources link to this page.\u003C\u002Fp>\u003Cp>After publishing, results can be analysed in Google Search Console, analytics and other SEO tools.\u003C\u002Fp>\u003Cp>\u003Cstrong>SEO is not a single action. It is a system of several interconnected improvements.\u003C\u002Fstrong>\u003C\u002Fp>",{"type":615,"id":1947,"filename":1948,"url":1949,"mime_type":558,"width":1364,"height":1365,"size":1950},"bed02782-f2a9-4497-bb90-2ba15996e7d9","ka-darbojas-seo.webp","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Fbed02782-f2a9-4497-bb90-2ba15996e7d9\u002Fprocessed\u002Fka-darbojas-seo.webp",154904,{"heading_h2":1952,"text":1953,"image":199},"What SEO is not","\u003Cp>SEO is often misunderstood.\u003C\u002Fp>\u003Ch3>SEO is not keyword repetition\u003C\u002Fh3>\u003Cp>You don't need to write the same phrase in every other sentence.\u003C\u002Fp>\u003Cp>Content should be written for people first and answer their question.\u003C\u002Fp>\u003Cp>Keywords help you understand what people are searching for, but they are no reason to write unnatural or repetitive text.\u003C\u002Fp>\u003Ch3>SEO does not guarantee first place on Google\u003C\u002Fh3>\u003Cp>No agency or SEO specialist can honestly guarantee a specific organic position.\u003C\u002Fp>\u003Cp>Results are affected by competition, the technical condition of the website, content, authority, the user's search and many other factors.\u003C\u002Fp>\u003Cp>The goal of SEO is to increase the chances that a website is high-quality and competitive for specific searches, not to promise a particular position.\u003C\u002Fp>\u003Ch3>SEO is not just blogging\u003C\u002Fh3>\u003Cp>A blog can be part of an SEO strategy, but SEO also covers:\u003C\u002Fp>\u003Cul>\u003Cli>service pages;\u003C\u002Fli>\u003Cli>product and category pages;\u003C\u002Fli>\u003Cli>technical structure;\u003C\u002Fli>\u003Cli>internal links;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>backlinks;\u003C\u002Fli>\u003Cli>analysis of results.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For some businesses, the most significant SEO results may come from well-developed service or category pages rather than the blog.\u003C\u002Fp>\u003Ch3>SEO is not a one-off task\u003C\u002Fh3>\u003Cp>Some SEO fundamentals can be fixed once, but websites, competitors and search habits change.\u003C\u002Fp>\u003Cp>That is why results need to be analysed regularly and content developed based on data.\u003C\u002Fp>",{"heading_h2":1955,"text":1956,"image":199},"How is SEO different from Google Ads?","\u003Cp>Both SEO and Google Ads can help a business appear in Google search results, but they work differently.\u003C\u002Fp>\u003Cp>\u003Cstrong>Google Ads\u003C\u002Fstrong> is paid advertising. The business pays for ad placement, clicks or other actions, depending on the campaign type.\u003C\u002Fp>\u003Cp>\u003Cstrong>SEO\u003C\u002Fstrong> builds organic visibility. You don't pay Google for each organic click, but it requires investment in the website's technical quality, content, analysis and authority.\u003C\u002Fp>\u003Cp>SEO is usually long-term work, while Google Ads can deliver visibility faster - for as long as the campaign is running.\u003C\u002Fp>\u003Cp>In practice, the two channels can complement each other.\u003C\u002Fp>",{"heading_h2":1958,"text":1959,"image":199},"How do you know if your website's SEO is in order?","\u003Cp>A simple question to ask is:\u003C\u002Fp>\u003Cp>\u003Cstrong>Can someone who doesn't know your company name find you on Google by searching for the product, service or problem you solve?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If almost all of your organic traffic comes only from searches for your company name, your website may have untapped SEO potential.\u003C\u002Fp>\u003Cp>To understand what is limiting visibility, you need to look at more than a single position on Google.\u003C\u002Fp>\u003Cp>Assess:\u003C\u002Fp>\u003Cul>\u003Cli>Google Search Console data;\u003C\u002Fli>\u003Cli>organic clicks and impressions;\u003C\u002Fli>\u003Cli>keyword visibility;\u003C\u002Fli>\u003Cli>indexing;\u003C\u002Fli>\u003Cli>technical condition;\u003C\u002Fli>\u003Cli>page structure;\u003C\u002Fli>\u003Cli>competitors;\u003C\u002Fli>\u003Cli>internal links and backlinks;\u003C\u002Fli>\u003Cli>leads or sales from the organic channel.\u003C\u002Fli>\u003C\u002Ful>",{"heading_h2":1432,"text":1961,"image":199},"\u003Ch3>How quickly does SEO deliver results?\u003C\u002Fh3>\u003Cp>There is no single timeline that applies to every website.\u003C\u002Fp>\u003Cp>How fast results come depends on the site's current condition, competition, technical issues, content quality, the website's authority and how much SEO work has been done before.\u003C\u002Fp>\u003Cp>Some changes can produce signals relatively quickly, while in competitive topics significant growth is usually a long-term process.\u003C\u002Fp>\u003Ch3>Is SEO free?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Google does not charge for each organic click or for appearing in organic results, but SEO does require resources.\u003C\u002Fp>\u003Cp>These may include:\u003C\u002Fp>\u003Cul>\u003Cli>an SEO specialist's work;\u003C\u002Fli>\u003Cli>content creation;\u003C\u002Fli>\u003Cli>development work;\u003C\u002Fli>\u003Cli>analysis;\u003C\u002Fli>\u003Cli>SEO tools;\u003C\u002Fli>\u003Cli>link building and authority building.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>So it is more accurate to say that \u003Cstrong>SEO is not a pay-per-click channel\u003C\u002Fstrong>, rather than that SEO is free.\u003C\u002Fp>\u003Ch3>Can you do SEO yourself?\u003C\u002Fh3>\u003Cp>Yes, especially at a basic level.\u003C\u002Fp>\u003Cp>A business can sort out page titles, content, internal links, Google Search Console and simpler technical issues on its own.\u003C\u002Fp>\u003Cp>More complex projects may require an SEO specialist, a content creator or a developer.\u003C\u002Fp>\u003Ch3>Does every website need SEO?\u003C\u002Fh3>\u003Cp>Not necessarily to the same extent.\u003C\u002Fp>\u003Cp>If it matters to a business that potential clients can find it on Google through its products, services or related questions, SEO is essential.\u003C\u002Fp>\u003Cp>If the website is intended only for a closed audience, or organic search is not an important channel for the business, the scope of SEO can be much smaller.\u003C\u002Fp>\u003Ch3>Are SEO and technical SEO the same thing?\u003C\u002Fh3>\u003Cp>No.\u003C\u002Fp>\u003Cp>Technical SEO is one part of SEO.\u003C\u002Fp>\u003Cp>It focuses on the website's technical accessibility, crawling, indexing, speed and structure.\u003C\u002Fp>\u003Cp>Full SEO also includes content, search intent, keywords, internal links and authority.\u003C\u002Fp>\u003Ch3>How can you tell whether SEO is working?\u003C\u002Fh3>\u003Cp>SEO results shouldn't be judged by the position of a single keyword.\u003C\u002Fp>\u003Cp>You can analyse:\u003C\u002Fp>\u003Cul>\u003Cli>organic clicks in Google Search Console;\u003C\u002Fli>\u003Cli>impressions;\u003C\u002Fli>\u003Cli>visibility for important keywords;\u003C\u002Fli>\u003Cli>organic traffic;\u003C\u002Fli>\u003Cli>pages that attract new visitors;\u003C\u002Fli>\u003Cli>leads, purchases or other conversions from the organic channel.\u003C\u002Fli>\u003C\u002Ful>\u003Cp>For a business, the key question is not only \u003Cstrong>"are rankings going up?"\u003C\u002Fstrong> but also \u003Cstrong>"is organic visibility generating valuable traffic and customers?"\u003C\u002Fstrong>\u003C\u002Fp>\u003Ch3>Will artificial intelligence replace SEO?\u003C\u002Fh3>\u003Cp>No, but the search landscape is changing.\u003C\u002Fp>\u003Cp>Google Search Central still describes SEO as work that helps search engines understand content and helps users find websites.\u003C\u002Fp>\u003Cp>AI search is changing how people get answers, but it doesn't remove the need for technically accessible, clearly structured and useful content.\u003C\u002Fp>\u003Cp>AI SEO, AEO and other areas related to generative search are a broader topic, so for this definition the most important thing is to understand the fundamentals of SEO.\u003C\u002Fp>",{"heading_h2":1870,"text":1963,"image":199},"\u003Cp>\u003Cstrong>SEO is work on a website's technical foundation, content and authority so that people can find the business in organic search results.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Good SEO doesn't start with trying to fit in as many keywords as possible, but with the question:\u003C\u002Fp>\u003Cp>\u003Cstrong>what is the person searching for, and which of our pages gives them the best answer?\u003C\u002Fstrong>\u003C\u002Fp>",{"card_image":199,"hero_image":1965},{"id":1654,"type":149,"locale":22,"fallback":1966,"image":1967,"derivatives":1974},{"used":25,"locale":199},{"url":1657,"filename":1658,"alt":1659,"title":1659,"caption":1659,"width":1364,"height":1365,"derivatives":1968},{"card":1969,"mobile":1970,"original":1971,"tablet":1972,"thumb":1973},{"label":554,"target_width":555,"url":1662,"filename":1663,"mime_type":558,"width":555,"height":627,"size":1664},{"label":562,"target_width":563,"url":1666,"filename":1667,"mime_type":558,"width":563,"height":632,"size":1668},{"label":569,"target_width":199,"url":1670,"filename":1671,"mime_type":558,"width":1364,"height":1365,"size":1672},{"label":574,"target_width":575,"url":1674,"filename":1675,"mime_type":558,"width":575,"height":641,"size":1676},{"label":581,"target_width":582,"url":1678,"filename":1679,"mime_type":558,"width":582,"height":646,"size":1680},{"card":1975,"mobile":1976,"original":1977,"tablet":1978,"thumb":1979},{"label":554,"target_width":555,"url":1662,"filename":1663,"mime_type":558,"width":555,"height":627,"size":1664},{"label":562,"target_width":563,"url":1666,"filename":1667,"mime_type":558,"width":563,"height":632,"size":1668},{"label":569,"target_width":199,"url":1670,"filename":1671,"mime_type":558,"width":1364,"height":1365,"size":1672},{"label":574,"target_width":575,"url":1674,"filename":1675,"mime_type":558,"width":575,"height":641,"size":1676},{"label":581,"target_width":582,"url":1678,"filename":1679,"mime_type":558,"width":582,"height":646,"size":1680},{"id":1688,"locale":22,"fallback":1981,"route":1982,"title":1692,"summary":199,"body":199,"cta_label":199,"categories":1983,"taxonomies":1992,"read_time":2001,"published_date":2002,"seo":2003,"schema":2021,"content":2022,"media":2057,"is_featured":25,"sort_order":225,"published_at":1714},{"used":25,"locale":199},{"slug":1690,"path":1691},[1984,1988],{"id":1695,"title":1696,"slug":199,"route":1985,"fallback":1987},{"path":1698,"query":1986},{"category":1695},{"used":25,"locale":199},{"id":1702,"title":1703,"slug":199,"route":1989,"fallback":1991},{"path":1705,"query":1990},{"category":1702},{"used":25,"locale":199},[1993,1997],{"id":1695,"title":1696,"slug":199,"route":1994,"fallback":1996},{"path":1698,"query":1995},{"category":1695},{"used":25,"locale":199},{"id":1702,"title":1703,"slug":199,"route":1998,"fallback":2000},{"path":1705,"query":1999},{"category":1702},{"used":25,"locale":199},{"minutes":1709,"label":1710},{"iso":1712,"display":1713},{"meta_title":2004,"meta_description":2005,"image":2006},"CRM systems in Latvia: which one should your business choose?","We compare CRM systems worth considering for Latvian businesses: HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Dynamics 365.",{"id":1716,"type":149,"locale":22,"fallback":2007,"image":2008,"derivatives":2015},{"used":25,"locale":199},{"url":1719,"filename":1720,"alt":1721,"title":1721,"caption":1721,"width":1364,"height":1365,"derivatives":2009},{"card":2010,"mobile":2011,"original":2012,"tablet":2013,"thumb":2014},{"label":554,"target_width":555,"url":1724,"filename":1725,"mime_type":558,"width":555,"height":627,"size":1726},{"label":562,"target_width":563,"url":1728,"filename":1729,"mime_type":558,"width":563,"height":632,"size":1730},{"label":569,"target_width":199,"url":1732,"filename":1733,"mime_type":558,"width":1364,"height":1365,"size":1734},{"label":574,"target_width":575,"url":1736,"filename":1737,"mime_type":558,"width":575,"height":641,"size":1738},{"label":581,"target_width":582,"url":1740,"filename":1741,"mime_type":558,"width":582,"height":646,"size":1742},{"card":2016,"mobile":2017,"original":2018,"tablet":2019,"thumb":2020},{"label":554,"target_width":555,"url":1724,"filename":1725,"mime_type":558,"width":555,"height":627,"size":1726},{"label":562,"target_width":563,"url":1728,"filename":1729,"mime_type":558,"width":563,"height":632,"size":1730},{"label":569,"target_width":199,"url":1732,"filename":1733,"mime_type":558,"width":1364,"height":1365,"size":1734},{"label":574,"target_width":575,"url":1736,"filename":1737,"mime_type":558,"width":575,"height":641,"size":1738},{"label":581,"target_width":582,"url":1740,"filename":1741,"mime_type":558,"width":582,"height":646,"size":1742},"{\n 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      \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F\",\n            \"name\": \"CRM systems in Latvia: which one should your business choose?\",\n            \"description\": \"We compare CRM systems worth considering for Latvian businesses: HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Dynamics 365.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#article\"\n            },\n            \"datePublished\": \"2026-10-29T09:42:54+00:00\",\n            \"dateModified\": \"2026-10-29T09:42:54+00:00\"\n        },\n        {\n            \"@type\": \"BlogPosting\",\n            \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#article\",\n            \"headline\": \"CRM Systems: Popular Choices for Latvian Businesses\",\n            \"name\": \"CRM Systems: Popular Choices for Latvian Businesses\",\n            \"description\": \"We compare CRM systems worth considering for Latvian businesses: HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Dynamics 365.\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F\",\n            \"inLanguage\": \"en\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F#webpage\"\n            },\n            \"author\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f37f9cd-ab88-4032-b52f-19223d9ad4d5\u002Ftranslations\u002Fen\u002Fcrm-systems-comparison-latvian-businesses.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Business\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Business, Solutions\",\n            \"articleBody\": \"When choosing a CRM system, Latvian businesses often compare platforms such as HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Microsoft Dynamics 365 Sales. There is no single CRM system that is best for everyone. The right choice depends on the company's sales process, team, the automation it needs, integrations and budget. In this article, \\\"popular\\\" does not mean an official ranking of CRM market share in Latvia. We compare internationally widely used platforms that Latvian businesses should consider when looking for a sales and customer relationship management solution. If the concept of CRM itself is not yet clear, our article {What is a CRM system?{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} briefly explains how a CRM helps manage leads, deals and communication. A quick comparison of CRM systems CRM system Usually best suited for Strength What to assess HubSpot Marketing and sales teams Marketing, sales and customer service in one ecosystem Costs and the scope of features needed as the company grows Zoho CRM Small and medium-sized businesses with a customisable sales process Extensive configuration and automation options The structure and processes need planning so the setup doesn't become overly complex Pipedrive Sales teams with a clear deal process A visual, easy-to-understand deal pipeline The add-ons required and the company's wider needs Bitrix24 Teams that want CRM together with work and communication tools Many features in one environment The wide range of features requires careful configuration Salesforce Companies that need broader customisation, automation and integrations An extensive CRM ecosystem and customisation options Implementation and administration can be more demanding Microsoft Dynamics 365 Sales Companies already using Microsoft business tools The Microsoft ecosystem and Power Platform integrations Licences, architecture and implementation scope HubSpot HubSpot can be a good fit for companies that want to bring contacts, sales, marketing and customer service together in one customer platform. It is especially useful when the CRM is not just a tool for salespeople, but part of a wider customer journey. HubSpot also offers free starter functionality, while paid plans are available for broader sales, marketing and customer service needs. Zoho CRM Zoho CRM is a flexible solution for companies that want to customise sales stages, fields, automations and data flows. It can suit a small or medium-sized business that has outgrown a simple contact list and needs more control over its sales process. Zoho also offers web forms that can pass enquiry data to the CRM automatically and apply assignment or auto-response rules. Pipedrive Pipedrive's main advantage is its clear, visual deal pipeline logic. It can be especially intuitive for companies whose sales process is built on sequential stages: lead → deal → sales stage → next step The Pipedrive ecosystem also includes website enquiry forms whose submissions can be passed to the CRM. Availability depends on the chosen plan and add-ons. Bitrix24 Bitrix24 is broader than a classic sales CRM. It combines customer management with tasks, projects, communication, documents and other work tools in one environment. That can be a benefit for a team that wants to manage several processes on one platform. At the same time, many features do not mean the company needs all of them. Before implementation, it is important to define which Bitrix24 features the company will actually use. Salesforce Salesforce offers extensive CRM customisation, automation and integration options. It can suit companies that need to configure more specific sales processes, connect several systems or build a broader CRM architecture. Salesforce also offers solutions designed for smaller businesses, so company size alone is not the main selection criterion. It is more important to assess the functionality needed, the scope of implementation and administration. Microsoft Dynamics 365 Sales Microsoft Dynamics 365 Sales can be a logical candidate for companies that already use Microsoft 365, Power Platform or other Microsoft business solutions. The system is designed for managing accounts, contacts, leads and sales opportunities, and one of its advantages is its connection to the Microsoft ecosystem and Power Platform tools. How to choose a CRM system for your business A CRM should not be chosen based on the best-known brand or the longest feature list. Before comparing platforms, it is worth answering five questions: Question Why it matters How does selling work today? The CRM has to support the real sales process and the visibility the company needs How many people will use the CRM? This affects licences, roles and access What needs to be automated? Different teams need different levels of automation Which systems will the CRM need to connect to? The website, ERP, email, calendar and other tools can be decisive Who in the company will administer the CRM? A more complex system without a responsible person is often not used to its full potential Define the process first, and only then choose the CRM. If the main problem is manually transferring enquiries or other data between your website and CRM, our article on {connecting your website to a CRM or ERP{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}} explains how to plan that data flow in practice. Frequently asked questions Which CRM system is best for a small business? There is no single universally best system. For a small business, easy implementation, a clear sales process, the integrations needed and cost are often more important than the widest possible range of features. Are there free CRM systems? Yes. Some CRM platforms have free starter plans or free functionality. Keep in mind that free versions usually have limits on users, features, automation or other aspects, so check the current terms before choosing. Can a CRM be connected to a WordPress website? Yes. Depending on the CRM and the website setup, the connect...\",\n            \"wordCount\": 928,\n            \"timeRequired\": \"PT6M\",\n            \"datePublished\": \"2026-10-29T09:42:54+00:00\",\n            \"dateModified\": \"2026-10-29T09:42:54+00:00\"\n        }\n    ]\n}",{"hero":2023,"sections":2027},{"text":2024,"image":2025},"\u003Cp>When choosing a CRM system, Latvian businesses often compare platforms such as \u003Cstrong>HubSpot, Zoho CRM, Pipedrive, Bitrix24, Salesforce and Microsoft Dynamics 365 Sales\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>There is no single CRM system that is best for everyone. The right choice depends on the company's sales process, team, the automation it needs, integrations and budget.\u003C\u002Fp>\u003Cp>In this article, "popular" does not mean an official ranking of CRM market share in Latvia. We compare internationally widely used platforms that Latvian businesses should consider when looking for a sales and customer relationship management solution.\u003C\u002Fp>\u003Cp>If the concept of CRM itself is not yet clear, our article {What is a CRM system?{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} briefly explains how a CRM helps manage leads, deals and communication.\u003C\u002Fp>",{"id":1716,"url":2026,"size":1734,"type":615,"width":1364,"height":1365,"filename":1720,"mime_type":558},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f37f9cd-ab88-4032-b52f-19223d9ad4d5\u002Ftranslations\u002Fen\u002Fcrm-systems-comparison-latvian-businesses.webp",[2028,2031,2034,2037,2040,2043,2046,2049,2052,2054],{"text":2029,"image":199,"heading_h2":2030},"\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>CRM system\u003C\u002Fth>\u003Cth>Usually best suited for\u003C\u002Fth>\u003Cth>Strength\u003C\u002Fth>\u003Cth>What to assess\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>HubSpot\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Marketing and sales teams\u003C\u002Ftd>\u003Ctd>Marketing, sales and customer service in one ecosystem\u003C\u002Ftd>\u003Ctd>Costs and the scope of features needed as the company grows\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Zoho CRM\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Small and medium-sized businesses with a customisable sales process\u003C\u002Ftd>\u003Ctd>Extensive configuration and automation options\u003C\u002Ftd>\u003Ctd>The structure and processes need planning so the setup doesn't become overly complex\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Pipedrive\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Sales teams with a clear deal process\u003C\u002Ftd>\u003Ctd>A visual, easy-to-understand deal pipeline\u003C\u002Ftd>\u003Ctd>The add-ons required and the company's wider needs\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Bitrix24\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Teams that want CRM together with work and communication tools\u003C\u002Ftd>\u003Ctd>Many features in one environment\u003C\u002Ftd>\u003Ctd>The wide range of features requires careful configuration\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Salesforce\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Companies that need broader customisation, automation and integrations\u003C\u002Ftd>\u003Ctd>An extensive CRM ecosystem and customisation options\u003C\u002Ftd>\u003Ctd>Implementation and administration can be more demanding\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Microsoft Dynamics 365 Sales\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Companies already using Microsoft business tools\u003C\u002Ftd>\u003Ctd>The Microsoft ecosystem and Power Platform integrations\u003C\u002Ftd>\u003Ctd>Licences, architecture and implementation scope\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>","A quick comparison of CRM systems",{"text":2032,"image":199,"heading_h2":2033},"\u003Cp>HubSpot can be a good fit for companies that want to bring contacts, sales, marketing and customer service together in one customer platform.\u003C\u002Fp>\u003Cp>It is especially useful when the CRM is not just a tool for salespeople, but part of a wider customer journey.\u003C\u002Fp>\u003Cp>HubSpot also offers free starter functionality, while paid plans are available for broader sales, marketing and customer service needs.\u003C\u002Fp>","HubSpot",{"text":2035,"image":199,"heading_h2":2036},"\u003Cp>Zoho CRM is a flexible solution for companies that want to customise sales stages, fields, automations and data flows.\u003C\u002Fp>\u003Cp>It can suit a small or medium-sized business that has outgrown a simple contact list and needs more control over its sales process.\u003C\u002Fp>\u003Cp>Zoho also offers web forms that can pass enquiry data to the CRM automatically and apply assignment or auto-response rules.\u003C\u002Fp>","Zoho CRM",{"text":2038,"image":199,"heading_h2":2039},"\u003Cp>Pipedrive's main advantage is its clear, visual deal pipeline logic.\u003C\u002Fp>\u003Cp>It can be especially intuitive for companies whose sales process is built on sequential stages:\u003C\u002Fp>\u003Cp>\u003Cstrong>lead → deal → sales stage → next step\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The Pipedrive ecosystem also includes website enquiry forms whose submissions can be passed to the CRM. Availability depends on the chosen plan and add-ons.\u003C\u002Fp>","Pipedrive",{"text":2041,"image":199,"heading_h2":2042},"\u003Cp>Bitrix24 is broader than a classic sales CRM. It combines customer management with tasks, projects, communication, documents and other work tools in one environment.\u003C\u002Fp>\u003Cp>That can be a benefit for a team that wants to manage several processes on one platform.\u003C\u002Fp>\u003Cp>At the same time, many features do not mean the company needs all of them. Before implementation, it is important to define which Bitrix24 features the company will actually use.\u003C\u002Fp>","Bitrix24",{"text":2044,"image":199,"heading_h2":2045},"\u003Cp>Salesforce offers extensive CRM customisation, automation and integration options.\u003C\u002Fp>\u003Cp>It can suit companies that need to configure more specific sales processes, connect several systems or build a broader CRM architecture.\u003C\u002Fp>\u003Cp>Salesforce also offers solutions designed for smaller businesses, so company size alone is not the main selection criterion. It is more important to assess the functionality needed, the scope of implementation and administration.\u003C\u002Fp>","Salesforce",{"text":2047,"image":199,"heading_h2":2048},"\u003Cp>Microsoft Dynamics 365 Sales can be a logical candidate for companies that already use Microsoft 365, Power Platform or other Microsoft business solutions.\u003C\u002Fp>\u003Cp>The system is designed for managing accounts, contacts, leads and sales opportunities, and one of its advantages is its connection to the Microsoft ecosystem and Power Platform tools.\u003C\u002Fp>","Microsoft Dynamics 365 Sales",{"text":2050,"image":199,"heading_h2":2051},"\u003Cp>A CRM should not be chosen based on the best-known brand or the longest feature list.\u003C\u002Fp>\u003Cp>Before comparing platforms, it is worth answering five questions:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Question\u003C\u002Fth>\u003Cth>Why it matters\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>How does selling work today?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The CRM has to support the real sales process and the visibility the company needs\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>How many people will use the CRM?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>This affects licences, roles and access\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>What needs to be automated?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Different teams need different levels of automation\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Which systems will the CRM need to connect to?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>The website, ERP, email, calendar and other tools can be decisive\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Who in the company will administer the CRM?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A more complex system without a responsible person is often not used to its full potential\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>\u003Cstrong>Define the process first, and only then choose the CRM.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If the main problem is manually transferring enquiries or other data between your website and CRM, our article on {connecting your website to a CRM or ERP{\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F}} explains how to plan that data flow in practice.\u003C\u002Fp>","How to choose a CRM system for your business",{"text":2053,"image":199,"heading_h2":1432},"\u003Ch3>Which CRM system is best for a small business?\u003C\u002Fh3>\u003Cp>There is no single universally best system. For a small business, easy implementation, a clear sales process, the integrations needed and cost are often more important than the widest possible range of features.\u003C\u002Fp>\u003Ch3>Are there free CRM systems?\u003C\u002Fh3>\u003Cp>Yes. Some CRM platforms have free starter plans or free functionality. Keep in mind that free versions usually have limits on users, features, automation or other aspects, so check the current terms before choosing.\u003C\u002Fp>\u003Ch3>Can a CRM be connected to a WordPress website?\u003C\u002Fh3>\u003Cp>Yes. Depending on the CRM and the website setup, the connection can be built with a website form, a ready-made plugin, an API, a webhook or a custom integration.\u003C\u002Fp>\u003Ch3>Can you switch CRM systems later?\u003C\u002Fh3>\u003Cp>Yes, but migration may involve transferring contacts, companies, deals, activities and other data.\u003C\u002Fp>\u003Cp>That's why, before choosing a CRM, it is worth checking the data export options and how difficult it will be to switch systems in the future.\u003C\u002Fp>",{"text":2055,"image":199,"heading_h2":2056},"\u003Cp>\u003Cstrong>A CRM should not be chosen based on the most features or the best-known brand. 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\"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F#webpage\",\n            \"url\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F\",\n            \"name\": \"How to Connect a Website to CRM or ERP\",\n            \"description\": \"How to connect your website to a CRM or ERP, reduce manual data re-entry and build a manageable data flow between systems.\",\n            \"inLanguage\": \"en\",\n            \"isPartOf\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#website\"\n            },\n            \"breadcrumb\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F#breadcrumb\"\n            },\n            \"mainEntity\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002Fen\u002Fblog\u002Fwebsite-crm-erp-integration\u002F#article\"\n            },\n            \"datePublished\": 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 \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"publisher\": {\n                \"@id\": \"https:\u002F\u002Fbrandsite.lv\u002F#organization\"\n            },\n            \"image\": [\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f900be6-d6d0-447c-9ef5-0e983ea65cc9\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8a9710e2-e245-41f4-bde3-81efbf8b818c\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration-process.webp\"\n                },\n                {\n                    \"@type\": \"ImageObject\",\n                    \"url\": \"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Febfae7cc-45a0-4c96-8bae-838daf0639d3\u002Fprocessed\u002Fcrm-un-erp-integracijas-datu-plusma.webp\"\n                }\n            ],\n            \"articleSection\": [\n                \"Business\",\n                \"Solutions\"\n            ],\n            \"keywords\": \"Business, Solutions\",\n            \"articleBody\": \"It is worth connecting your website to a CRM or ERP when customer enquiries, orders, prices, stock data or statuses are regularly re-entered manually between several systems. A well-planned integration lets this data move automatically, reducing repetitive work and the risk of errors. But an integration project does not start with choosing an API. First, you need to understand how data currently moves through the company and where people have to step in manually. If you first need to understand the concept itself, we explain in a separate article what {business systems integration{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}} is and when a company needs it. Here we focus on the practical side: how to plan and implement such a connection. The first sign: people re-entering the same data The need for integration often becomes visible in day-to-day work. The contents of a contact form are copied into the CRM. An order from the online store is entered into the ERP by hand. Stock levels are checked in another system. An invoice is created in yet another tool. The order status then has to be updated in several places again. Each step may take only a few minutes, but with a larger volume of enquiries or orders it turns into constant administrative work. A good starting test is simple: follow one real enquiry or order from the website to the end of the process and mark every place where information is copied, checked or entered again. These are usually the points with the greatest automation potential. How to plan a website integration with a CRM or ERP 1. Map the current data flow Before choosing an API, module or integration platform, map the process that runs in the company today. Not the ideal process, but the real one. Scenario Simplified flow B2B enquiry Google \u002F ad → service page → form → email → CRM → salesperson E-commerce Product → cart → payment → order → ERP → warehouse → invoice → delivery Service booking Form \u002F calendar → CRM → person responsible → confirmation → communication A map like this shows not only the systems that can be connected, but also where duplicate work, waiting and errors currently occur. Sometimes there is no need to automate the whole process. Connecting one or two stages that create the biggest administrative load is enough. 2. Define the main source of data The next step is to determine which system manages each type of data as the main source. Data type Possible main source Lead and deal status CRM Product price ERP or product system Stock level ERP \u002F WMS Order status ERP or e-commerce system, depending on the process Invoice data ERP or accounting system Marketing consent CRM or email marketing system If stock levels are managed in the ERP, the online store should not keep a separate stock level that someone regularly corrects by hand. The same applies to prices, customer statuses and other data. If two systems are both treated as the main source for the same data, integration can create conflicts rather than prevent them. 3. Define which data needs to move There is no need to transfer everything between systems just because the API technically allows it. The more fields, conditions and exceptions, the more there is to test and maintain. For example, a B2B enquiry form can pass the name, company, email, phone, selected service, comment and lead source to the CRM. That is often enough for a salesperson to get started. If you need to clarify the role of a {CRM system{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} in this kind of process, we explain it in a separate glossary article. In practice, before development it is worth creating a simple data map for each important field: Question Example What is it? Order status Where does the data originate? ERP Where does it need to go? Online store When does it change? When the fulfilment status changes Which is the main source? ERP What happens to duplicates? A process rule must be defined Duplicate logic is especially important. If an existing customer submits an enquiry again, it must be clear whether the CRM creates a new contact, updates the existing one or creates a new deal. This is not just a technical decision for the developer. It is a business process question. 4. Choose the right type of connection Not every integration needs custom programming. Approach When it is useful Ready-made module or connector If the systems already have a stable connection and the process is standard API integration If specific data needs to be passed or custom business logic is required Webhook If one system needs to notify another immediately after a specific event Import \u002F export If real-time synchronisation is not needed Integration middleware If several systems need to be connected and more complex rules handled For a simple process, a custom integration can be unnecessarily complex. On the other hand, a ready-made module is not the right choice just because it exists. It has to support the specific company's data structure and workflow. 5. Plan for error scenarios, monitoring and ownership An integration is not finished just because data moved successfully once in a test environment. In real use, an external API may not respond, authentication may expire, a required field may be empty, an unexpected value may appear in the system, or part of the process may work while the next step fails. That's why, even before development, it must be clear how errors are logged, whether a failed record can be resent, who gets notified and how the company can see whether synchronisation is still working. Ownership after launch is important too. The company needs to know who receives information about a problem and who can make decisions if the business process or integration rules change. Simple technical visibility is useful: processed records → failed records → last successful sync → error reason For a business-critical process, a fallback scenario should also be planned, such as re-synchronisation or the option to process data manually. The goal is not...\",\n            \"wordCount\": 986,\n            \"timeRequired\": \"PT10M\",\n            \"datePublished\": \"2026-10-29T09:15:30+00:00\",\n            \"dateModified\": \"2026-10-29T09:15:30+00:00\"\n        }\n    ]\n}",{"hero":2116,"sections":2120},{"text":2117,"image":2118},"\u003Cp>It is worth connecting your website to a CRM or ERP when customer enquiries, orders, prices, stock data or statuses are regularly re-entered manually between several systems.\u003C\u002Fp>\u003Cp>A well-planned integration lets this data move automatically, reducing repetitive work and the risk of errors. But an integration project does not start with choosing an API. First, you need to understand \u003Cstrong>how data currently moves through the company and where people have to step in manually\u003C\u002Fstrong>.\u003C\u002Fp>\u003Cp>If you first need to understand the concept itself, we explain in a separate article what {business systems integration{\u002Fen\u002Fblog\u002Fbusiness-systems-integration\u002F}} is and when a company needs it. Here we focus on the practical side: how to plan and implement such a connection.\u003C\u002Fp>",{"id":1770,"url":2119,"size":1788,"type":615,"width":1364,"height":1365,"filename":1774,"mime_type":558},"https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F5f900be6-d6d0-447c-9ef5-0e983ea65cc9\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration.webp",[2121,2124,2134,2142,2145,2148,2151,2153],{"text":2122,"image":199,"heading_h2":2123},"\u003Cp>The need for integration often becomes visible in day-to-day work.\u003C\u002Fp>\u003Cp>The contents of a contact form are copied into the CRM. An order from the online store is entered into the ERP by hand. Stock levels are checked in another system. An invoice is created in yet another tool. The order status then has to be updated in several places again.\u003C\u002Fp>\u003Cp>Each step may take only a few minutes, but with a larger volume of enquiries or orders it turns into constant administrative work.\u003C\u002Fp>\u003Cp>A good starting test is simple:\u003C\u002Fp>\u003Cp>\u003Cstrong>follow one real enquiry or order from the website to the end of the process and mark every place where information is copied, checked or entered again.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>These are usually the points with the greatest automation potential.\u003C\u002Fp>","The first sign: people re-entering the same data",{"text":2125,"image":2126,"heading_h2":2133},"\u003Ch3>1. Map the current data flow\u003C\u002Fh3>\u003Cp>Before choosing an API, module or integration platform, map the process that runs in the company today.\u003C\u002Fp>\u003Cp>\u003Cstrong>Not the ideal process, but the real one.\u003C\u002Fstrong>\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Scenario\u003C\u002Fth>\u003Cth>Simplified flow\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>B2B enquiry\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Google \u002F ad → service page → form → email → CRM → salesperson\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>E-commerce\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Product → cart → payment → order → ERP → warehouse → invoice → delivery\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Service booking\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Form \u002F calendar → CRM → person responsible → confirmation → communication\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>A map like this shows not only the systems that can be connected, but also where duplicate work, waiting and errors currently occur.\u003C\u002Fp>\u003Cp>Sometimes there is no need to automate the whole process. Connecting one or two stages that create the biggest administrative load is enough.\u003C\u002Fp>\u003Ch3>2. Define the main source of data\u003C\u002Fh3>\u003Cp>The next step is to determine \u003Cstrong>which system manages each type of data as the main source\u003C\u002Fstrong>.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Data type\u003C\u002Fth>\u003Cth>Possible main source\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>Lead and deal status\u003C\u002Ftd>\u003Ctd>CRM\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Product price\u003C\u002Ftd>\u003Ctd>ERP or product system\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Stock level\u003C\u002Ftd>\u003Ctd>ERP \u002F WMS\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Order status\u003C\u002Ftd>\u003Ctd>ERP or e-commerce system, depending on the process\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Invoice data\u003C\u002Ftd>\u003Ctd>ERP or accounting system\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Marketing consent\u003C\u002Ftd>\u003Ctd>CRM or email marketing system\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>If stock levels are managed in the ERP, the online store should not keep a separate stock level that someone regularly corrects by hand.\u003C\u002Fp>\u003Cp>The same applies to prices, customer statuses and other data.\u003C\u002Fp>\u003Cp>If two systems are both treated as the main source for the same data, integration can create conflicts rather than prevent them.\u003C\u002Fp>\u003Ch3>3. Define which data needs to move\u003C\u002Fh3>\u003Cp>There is no need to transfer everything between systems just because the API technically allows it.\u003C\u002Fp>\u003Cp>The more fields, conditions and exceptions, the more there is to test and maintain.\u003C\u002Fp>\u003Cp>For example, a B2B enquiry form can pass the name, company, email, phone, selected service, comment and lead source to the CRM. That is often enough for a salesperson to get started.\u003C\u002Fp>\u003Cp>If you need to clarify the role of a {CRM system{\u002Fen\u002Fblog\u002Fwhat-is-a-crm-system\u002F}} in this kind of process, we explain it in a separate glossary article.\u003C\u002Fp>\u003Cp>In practice, before development it is worth creating a simple data map for each important field:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Question\u003C\u002Fth>\u003Cth>Example\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>What is it?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Order status\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Where does the data originate?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>ERP\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Where does it need to go?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Online store\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>When does it change?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>When the fulfilment status changes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Which is the main source?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>ERP\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>What happens to duplicates?\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>A process rule must be defined\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>Duplicate logic is especially important.\u003C\u002Fp>\u003Cp>If an existing customer submits an enquiry again, it must be clear whether the CRM creates a new contact, updates the existing one or creates a new deal.\u003C\u002Fp>\u003Cp>This is not just a technical decision for the developer. It is a business process question.\u003C\u002Fp>\u003Ch3>4. Choose the right type of connection\u003C\u002Fh3>\u003Cp>Not every integration needs custom programming.\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Approach\u003C\u002Fth>\u003Cth>When it is useful\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Ready-made module or connector\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If the systems already have a stable connection and the process is standard\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>API integration\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If specific data needs to be passed or custom business logic is required\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Webhook\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If one system needs to notify another immediately after a specific event\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Import \u002F export\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If real-time synchronisation is not needed\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Integration middleware\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>If several systems need to be connected and more complex rules handled\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>For a simple process, a custom integration can be unnecessarily complex.\u003C\u002Fp>\u003Cp>On the other hand, a ready-made module is not the right choice just because it exists. It has to support the specific company's data structure and workflow.\u003C\u002Fp>\u003Ch3>5. Plan for error scenarios, monitoring and ownership\u003C\u002Fh3>\u003Cp>An integration is not finished just because data moved successfully once in a test environment.\u003C\u002Fp>\u003Cp>In real use, an external API may not respond, authentication may expire, a required field may be empty, an unexpected value may appear in the system, or part of the process may work while the next step fails.\u003C\u002Fp>\u003Cp>That's why, even before development, it must be clear how errors are logged, whether a failed record can be resent, who gets notified and how the company can see whether synchronisation is still working.\u003C\u002Fp>\u003Cp>Ownership after launch is important too.\u003C\u002Fp>\u003Cp>The company needs to know who receives information about a problem and who can make decisions if the business process or integration rules change.\u003C\u002Fp>\u003Cp>Simple technical visibility is useful:\u003C\u002Fp>\u003Cp>\u003Cstrong>processed records → failed records → last successful sync → error reason\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>For a business-critical process, a fallback scenario should also be planned, such as re-synchronisation or the option to process data manually.\u003C\u002Fp>\u003Cp>The goal is not to build a system that never fails. The goal is to build a system where \u003Cstrong>errors can be spotted and handled quickly\u003C\u002Fstrong>.\u003C\u002Fp>",{"id":2127,"url":2128,"size":2129,"type":615,"width":2130,"height":2131,"filename":2132,"mime_type":558},"8a9710e2-e245-41f4-bde3-81efbf8b818c","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002F8a9710e2-e245-41f4-bde3-81efbf8b818c\u002Ftranslations\u002Fen\u002Fwebsite-crm-and-erp-integration-process.webp",31892,1983,793,"website-crm-and-erp-integration-process.webp","How to plan a website integration with a CRM or ERP",{"text":2135,"image":2136,"heading_h2":2141},"\u003Ch3>Website enquiry → CRM\u003C\u002Fh3>\u003Cp>One of the most common B2B scenarios is connecting a website form to a CRM.\u003C\u002Fp>\u003Cp>Without integration:\u003C\u002Fp>\u003Cp>\u003Cstrong>website form → shared inbox → manual entry into CRM → salesperson\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>With integration:\u003C\u002Fp>\u003Cp>\u003Cstrong>website form → CRM → automatic assignment → salesperson → faster first response\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The CRM can store not only the customer's contact details, but also the selected service, lead source and other data needed for sales.\u003C\u002Fp>\u003Cp>The result is not just less manual work. The salesperson receives the enquiry sooner and can start working with the customer.\u003C\u002Fp>\u003Ch3>E-commerce order → ERP\u003C\u002Fh3>\u003Cp>In e-commerce, manual work often starts after the customer has already made a purchase.\u003C\u002Fp>\u003Cp>A typical flow might be:\u003C\u002Fp>\u003Cp>\u003Cstrong>order → ERP → warehouse → documents → fulfilment\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>And in the opposite direction:\u003C\u002Fp>\u003Cp>\u003Cstrong>ERP → prices \u002F stock levels \u002F statuses → online store\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>The result is less manual order administration and more up-to-date data in both systems.\u003C\u002Fp>\u003Cp>In this model, an {ERP system{\u002Fen\u002Fblog\u002Fwhat-is-an-erp-system\u002F}} usually manages the company's operational processes, while the CRM focuses more on customers, sales and communication.\u003C\u002Fp>",{"id":2137,"url":2138,"size":2139,"type":615,"width":1364,"height":1365,"filename":2140,"mime_type":558},"ebfae7cc-45a0-4c96-8bae-838daf0639d3","https:\u002F\u002Fcms.brandsite.lv\u002Fstorage\u002Fmedia-assets\u002Febfae7cc-45a0-4c96-8bae-838daf0639d3\u002Fprocessed\u002Fcrm-un-erp-integracijas-datu-plusma.webp",46066,"crm-un-erp-integracijas-datu-plusma.webp","What does website integration look like in practice?",{"text":2143,"image":199,"heading_h2":2144},"\u003Cp>A simplified flow might look like this:\u003C\u002Fp>\u003Cp>\u003Cstrong>Google Ads → service page → enquiry form → CRM → automatic assignment to a salesperson → task → deal status → lead source information\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>In this process, the website is not just a place to collect contact details. It becomes the starting point of the sales process.\u003C\u002Fp>\u003Cp>The salesperson can immediately see who has enquired, about which service, from which channel and what the next step is.\u003C\u002Fp>\u003Cp>In Brandsite {business systems development and integration{\u002Fen\u002Fservices\u002Fbusiness-systems-integrations\u002F}} projects, we start planning such solutions with the real process, data and responsibilities. Only then do we choose the most suitable technical connection.\u003C\u002Fp>","A practical B2B example: from form to sale",{"text":2146,"image":199,"heading_h2":2147},"\u003Cp>Integration is not a goal in itself.\u003C\u002Fp>\u003Cp>If a process happens rarely, the manual step takes little time and the risk of errors is minimal, developing automation may not be economically justified.\u003C\u002Fp>\u003Cp>It is also not worth automating a process that is not yet clear in itself.\u003C\u002Fp>\u003Cp>If two departments understand differently what should happen after a new order, an API will not resolve that ambiguity.\u003C\u002Fp>\u003Cp>\u003Cstrong>Automating a poorly defined process usually just speeds up the mess.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>First agree on the workflow logic, and only then is it worth automating.\u003C\u002Fp>","When should you not build an integration?",{"text":2149,"image":199,"heading_h2":2150},"\u003Cp>An integration's results should not be measured only by the fact that "the API works".\u003C\u002Fp>\u003Cp>Before the project, it is worth recording the current situation:\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C\u002Fth>\u003Cth>What to compare\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cstrong>Manual work\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How much time re-entering data takes\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Errors\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How often incorrect or inconsistent data has to be fixed\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Response time\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How quickly an enquiry reaches the person responsible\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>People involved\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How many people manually handle one record\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>Process speed\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>How much time passes from enquiry or order to the next step\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Cp>After the integration, the same metrics can be compared.\u003C\u002Fp>\u003Cp>In B2B sales, one of the most significant benefits can be response speed. If an enquiry automatically lands in the CRM and is assigned to the person responsible, the salesperson doesn't have to wait for someone to forward an email.\u003C\u002Fp>\u003Cp>In e-commerce, the value more often shows in more accurate stock data, faster order processing and less manual document work.\u003C\u002Fp>\u003Cp>Not every benefit needs to be converted into money. Data quality, process visibility and the ability to handle more orders without a proportional increase in administrative work are also important business results.\u003C\u002Fp>","How to measure the value of an integration",{"text":2152,"image":199,"heading_h2":1432},"\u003Ch3>Can a website be connected to any CRM?\u003C\u002Fh3>\u003Ch3>\u003Cp>Often yes, if the CRM provides an API, forms, webhooks or another way to exchange data. Before development, the technical capabilities and limitations of the specific system need to be checked.\u003C\u002Fp>\u003Cp>If you are still choosing a CRM, you can find a comparison of popular platforms in {CRM Systems: Popular Choices for Latvian Businesses{\u002Fen\u002Fblog\u002Fcrm-systems-latvia\u002F}}.\u003C\u002Fp>\u003C\u002Fh3>\u003Ch3>Does CRM integration always require custom programming?\u003C\u002Fh3>\u003Ch3>\u003Cp>No. In some cases a ready-made form, module or connector is enough. Custom development becomes necessary when the data structure or business process is specific.\u003C\u002Fp>\u003C\u002Fh3>\u003Ch3>Can an ERP integration synchronise stock levels?\u003C\u002Fh3>\u003Ch3>\u003Cp>Yes, if the ERP or warehouse system provides the necessary data access. You need to determine which system is the main source of stock levels and what the synchronisation rules are.\u003C\u002Fp>\u003C\u002Fh3>\u003Ch3>How much does a CRM or ERP integration cost?\u003C\u002Fh3>\u003Ch3>\u003Cp>The cost depends on the systems' technical capabilities, the number of data fields, sync directions, error handling and the business logic required. Connecting a simple form to a CRM and building an integration layer for several systems are projects of very different scope.\u003C\u002Fp>\u003C\u002Fh3>",{"text":2154,"image":199,"heading_h2":2155},"\u003Cp>\u003Cstrong>The value of website integration is not the technical connection itself. The value is that data moves between systems predictably, the team doesn't have to enter the same information again and again, and errors can be spotted quickly.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>If data between your website, CRM, ERP or other systems is regularly re-entered by hand, Brandsite can help plan the data flow and the most suitable integration solution as part of our {business systems development and integration{\u002Fen\u002Fservices\u002Fbusiness-systems-integrations\u002F}} services.\u003C\u002Fp>","What is the value of website integration?",{"card_image":199,"hero_image":2157},{"id":1770,"type":149,"locale":22,"fallback":2158,"image":2159,"derivatives":2166},{"used":25,"locale":199},{"url":1773,"filename":1774,"alt":1775,"title":1775,"caption":1775,"width":1364,"height":1365,"derivatives":2160},{"card":2161,"mobile":2162,"original":2163,"tablet":2164,"thumb":2165},{"label":554,"target_width":555,"url":1778,"filename":1779,"mime_type":558,"width":555,"height":627,"size":1780},{"label":562,"target_width":563,"url":1782,"filename":1783,"mime_type":558,"width":563,"height":632,"size":1784},{"label":569,"target_width":199,"url":1786,"filename":1787,"mime_type":558,"width":1364,"height":1365,"size":1788},{"label":574,"target_width":575,"url":1790,"filename":1791,"mime_type":558,"width":575,"height":641,"size":1792},{"label":581,"target_width":582,"url":1794,"filename":1795,"mime_type":558,"width":582,"height":646,"size":1796},{"card":2167,"mobile":2168,"original":2169,"tablet":2170,"thumb":2171},{"label":554,"target_width":555,"url":1778,"filename":1779,"mime_type":558,"width":555,"height":627,"size":1780},{"label":562,"target_width":563,"url":1782,"filename":1783,"mime_type":558,"width":563,"height":632,"size":1784},{"label":569,"target_width":199,"url":1786,"filename":1787,"mime_type":558,"width":1364,"height":1365,"size":1788},{"label":574,"target_width":575,"url":1790,"filename":1791,"mime_type":558,"width":575,"height":641,"size":1792},{"label":581,"target_width":582,"url":1794,"filename":1795,"mime_type":558,"width":582,"height":646,"size":1796},1793646024196]