The Website Design Journey for STORIES Apartments

When you open the STORIES Apartments website, you don’t just scroll through another hotel page – you step into a digital lobby. The design allows visitors to “move” through the foyer as if walking inside the hotel itself. Iconic design elements – from a travel-themed luggage cart to cinematic cameras and art-inspired rooms – give a glimpse into the apartments’ unique themes.

This interactive approach reflects the brand’s promise: each apartment is a world of its own, waiting to be discovered.

The STORIES brand is built on values – bold, elegant, and contemporary, yet rooted in culture and history. From the architecture of the building to the thematic apartments, every detail invites guests to be part of a narrative. We needed the website to echo that spirit while also providing practical details for travelers.

The biggest challenge was balancing a luxury storytelling concept with essential booking and apartment information. Guests need to be inspired by design and narrative, but they also need easy access to technical details such as apartment features, availability, and pricing.

The result is more than a website – it’s a storytelling platform. The project showcases how digital design can preserve luxury aesthetics while integrating practical features for guests. It has become an extension of the hotel itself: bold, high-quality, and deeply rooted in values.

We are proud that this project has also been recognized beyond our own channels. Our work on STORIES Apartments has been featured on the Best Designs Page on DesignRush, a platform that celebrates outstanding design projects worldwide.

Let’s create something unforgettable together. Get in touch with us today.